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PRD: <Title>
Changelog
● 01/01/2020 - Initial version
Related Documents
Use this section to link to other relevant documents, such as other PRDs, market research etc.
● Link to Document 1
● Link to Document 2
Introduction
General introduction to the particular product initiative.
Customer needs, market and business model
Known customers and customer requests
If you have customers who have asked for the functionality covered, list them here with details,
e.g. links to customer call notes, or link to PRD.
Quantitative customer data
If you have any numbers, for example how many customers have asked for feature x.
Business model and pricing
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How will this initiative be priced? Part of standard pricing plans? An extension, or add-on? A
whole new business model?
Expected results
Write here in a few sentences and with a few numbers what you expect when launching the
initiative. For example “We expect in the first 3 months after launch 25 customers will sign up for
this feature” or “We expect revenue will increase by 2% in the first 6 months”. This is useful to
check back later on initial assumptions.
(Product) Marketing and Communication
Key metrics
How do you measure success and adoption for the product initiative? List concrete metrics to
track here.
Terms, wording, and copy
The key words and terms to use in/for the product. Links to additional materials.
Personas
Customer or user personas.
Functional Requirements
Description of key functional aspects on a very high level, for example Epic level. Detailed user
stories will go into your ticketing system (Such as Jira, Github, Trello etc.). You can also link
(some of) them here.
Non-Functional Requirements
This is often forgotten: things such as: how many users are expected to be supported at peak?
Any latency expectations (page load in x ms) etc.?
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Design
Any high level UX/UI considerations to mention, but primarily link to any UX research or any
prototypes as things progress.
Technical Specifications
Anything that’s relevant for/from engineering. Such as key technical challenges or risks.
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