10/05/2023 12:14 Digital Marketing Tutorials & Notes in PDF (2023)

May 10, 2023

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Digital Marketing Tutorial & Notes for

Beginners 2023

In this digital marketing tutorials and notes, you will learn everything
from basics to advanced digital marketing and various digital
marketing tips and ideas.

Are you curious about digital marketing but unsure of where to start? In this
digital marketing tutorials for beginners, we’ll go through the basics of
digital marketing – from understanding what it is, to what channels are
available, to how you can make the most of your digital marketing strategy.
Whether you’re a beginner or an experienced marketer, this guide will

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provide you with all the information you need to jumpstart your digital
marketing journey!

For many years, marketing campaigns were based on traditional media

including TV, print and radio ads.

For many years, traditional media such as television, print, and radio
advertising were the primary means of marketing for businesses. These
traditional forms of advertising allowed companies to reach a broad
audience and promote their products or services to a large number of
people at once.

Television commercials were often considered the most effective form of

advertising due to the ability to reach a mass audience simultaneously.
Print advertising, such as in newspapers or magazines, allowed for more
targeted advertising to specific demographics or geographic regions. And
radio ads provided an audio platform for businesses to reach listeners
during their commutes or while doing other activities.

However, with the rise of digital technology and the internet, the marketing
landscape has shifted towards digital marketing. Digital marketing allows
companies to reach a more targeted audience through social media, email
marketing, search engine optimization (SEO), and other digital channels. As
a result, many companies have shifted their marketing efforts away from
traditional media and towards digital marketing strategies.

1. Digital Marketing Fundamentals

a. What is digital marketing?
b. How digital marketing has transformed marketing?
c. Benefits of digital marketing
2. Digital Marketing channels
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This latest digital marketing tutorials is best place to get started with digital
marketing and upfrade your knowledge.

Digital Marketing has become one of the most commonly used terms these
days. Digital marketing is going to change the way marketing is done. Very
soon digital marketing, digital advertising and digital media will replace
traditional marketing.

If you are looking for Digital marketing notes in PDF, you can download our
new Digital marketing Tutorial PDF 2022 here

Whether you are a student, Working professional, experienced digital

marketer or even business owner, this digital marketing tutorial will help
you understand the fundamentals of digital marketing and help you learn
digital marketing from scratch.

Digital marketing is a great way to reach new customers and grow your
business. It allows you to target a specific audience and measure results.

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With so many options available, it can be overwhelming to know where to

start. But don’t worry, we’re here to help!

This guide will introduce you to everything you need to know about digital
marketing. We’ll cover the basics of each channel and give you tips on how
to get started. By the end, you’ll have a better understanding of how digital
marketing can help your business achieve its goals.

Why learn from this digital marketing tutorial?

If you search on the internet about digital marketing tutorials for
beginners, you may find many websites and blogs about digital marketing
and various digital marketing courses.

Unfortunately, many digital marketing tutorials available online are

outdated and don’t offer the latest information. Some are very old and
offer only theoretical knowledge.

In this new and updated digital marketing tutorial, you will learn core
concepts of digital marketing, how to use digital marketing for business,
how to become a digital marketing expert and many other topics.

Topics covered under this digital marketing tutorial:

Fundamentals of Digital marketing

What is digital marketing?
How does digital marketing work?
What are different types of digital marketing channels?
Difference between traditional marketing and digital marketing?
Getting started with digital marketing

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What is Marketing?
Before you learn Digital Marketing, It’s important to understand what
is marketing.

Marketing is not about promotion or advertising only. Marketing is a

complex topic or a concept that is used to make a comprehensive plan of
action to generate leads, increase sales, increase brand awareness or
acquire more customers.

In very simple terms Marketing means communicating the RIGHT

message, to the RIGHT people using RIGHT medium.

Marketing plays a major role in creating awareness about a business,

increasing customer base, growing sales and building a brand. Marketing is
one of the most important parts of any business and without effective
marketing, growing a business becomes almost impossible.

Effective marketing requires careful planning,

creative approaches, and smart execution

What is Digital Marketing?

Digital marketing is all about promoting a business using digital channels
like the Internet, website, blogs, social media platforms, video marketing,
mobile marketing, email marketing and the list is huge…

Basically, digital marketing is an umbrella term used for the combination of

various digital marketing techniques and strategies like SEO, Social media,
paid ads, Facebook ads, email marketing, content marketing etc.

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History of Digital Marketing

Digital marketing is not new. It’s been around since the Internet started.
Now digital marketing is becoming popular due to the increase in internet
users, mobile phone users and digital content consumption.

Actually, digital marketing was first known as internet marketing and

online marketing. In those early days of the internet, mainly the internet
was used for communication via email and websites and SEO was used for
online advertising and marketing.

When social media platforms like Facebook, Instagram became popular,

video platforms like YouTube became popular and people started using
mobiles and companies started using websites, social media and videos etc
for marketing. This is how digital marketing was started and became
popular as an umbrella term.

Digital Marketing Framework:

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Digital marketing is complex, which includes many topics and sub-topics.

To become a digital marketing expert, it’s important to have knowledge
about all digital marketing topics and understand how digital marketing
works.

Digital marketing framework contains various digital marketing platforms,

channels and techniques.

List of digital marketing topics and channels

Search Engine Optimisation (SEO)
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
PPC Advertising
Display Advertising
Content Marketing
Affiliate Marketing
E-Mail Marketing
Mobile Marketing
Digital Video Advertising
Online Digital PR
Blogging
Influencer marketing

1. Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing a website’s
content and structure to improve its visibility and ranking on search engine
results pages (SERPs).

Features:

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Keyword research and analysis

On-page optimization
Technical optimization
Off-page optimization
Content marketing

Potential results:

Increased organic traffic

Higher search engine rankings
Improved user engagement

2. Pay-Per-Click Advertising (PPC)

Pay-per-click (PPC) advertising is a digital marketing technique where
businesses place ads on search engines or social media platforms and pay
for each click that directs users to a website.

Features:

Keyword research and analysis

Ad creation and management
Bid management
Landing page optimization
Campaign tracking and analysis

Potential results:

Increased website traffic

Improved brand awareness
Higher conversion rates

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3. Content Marketing
Content marketing is a digital marketing strategy that involves creating and
sharing valuable, relevant, and consistent content to attract and retain a
clearly defined audience.

Features:

Blogging
Infographics
E-books
Whitepapers
Webinars

Potential results:

Increased website traffic

Higher engagement rates
Improved brand loyalty

4. Social Media Marketing

Social media marketing is the process of promoting a brand or product on
social media platforms, such as Facebook, Twitter, and Instagram.

Features:

Social media profile creation and management

Content creation and distribution
Social media advertising
Community engagement

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Potential results:

Increased brand awareness

Improved customer engagement
Higher conversion rates

5. Influencer Marketing
Influencer marketing is a digital marketing strategy where businesses
partner with social media influencers to promote their brand or product to
their followers.

Features:

Influencer research and outreach

Campaign management
Affiliate marketing
Social media advertising

Potential results:

Increased brand credibility

Improved engagement rates
Higher conversion rates

6. Email Marketing
Email marketing is a digital marketing technique that involves using email
to communicate with customers and prospects, promote products or
services, and build relationships.

Features:
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Email list management

Email design and development
Email automation
A/B testing
Analytics and reporting

Potential results:

Increased website traffic

Higher conversion rates
Improved customer loyalty

7. Video Marketing
Video marketing is a digital marketing technique that involves creating and
sharing video content to promote a brand or product.

Features:

Video production
Video distribution
Live video streaming
Video advertising

Potential results:

Increased engagement rates

Higher conversion rates
Improved brand awareness

8. Affiliate Marketing

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Affiliate marketing is a digital marketing strategy where businesses partner

with other businesses or individuals to promote their brand or product and
earn a commission on each sale.

Features:

Affiliate research and outreach

Campaign management
Commission tracking
Affiliate network management

Potential results:

Increased website traffic

Higher conversion rates
Improved brand awareness

9. Retargeting
Retargeting is a digital marketing technique where businesses target users
who have previously interacted with their website or ads, with the aim of
encouraging them to return and complete a purchase.

Features:

Cookie-based tracking
Ad creation and management
Segmentation
A/B testing
Analytics and reporting

Potential results:

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Increased conversion rates

Improved ROI
Reduced cart abandonment rates

10. Chatbots
Chatbots are artificial intelligence-powered tools that can communicate
with customers through chat interfaces, providing assistance and
answering questions.

Features:

Chatbot development and implementation

Integration with messaging platforms
Natural language processing
Analytics and reporting

Potential results:

Improved customer service

Higher engagement rates
Reduced response time

11. Mobile Optimization

Mobile optimization involves ensuring that a website or app is optimized
for viewing and use on mobile devices.

Features:

Responsive web design

Mobile app development
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Mobile-specific content
Mobile optimization testing

Potential results:

Improved mobile user experience

Higher mobile search rankings
Increased mobile traffic and conversions

12. Voice Search Optimization

Voice search optimization involves optimizing website content and
structure for voice search queries, which are becoming increasingly
popular with the rise of smart speakers and digital assistants.

Features:

Keyword research for voice search

Natural language processing
Featured snippets optimization
Schema markup implementation

Potential results:

Increased traffic from voice search

Improved search engine rankings
Improved user experience

13. Social Listening

Social listening involves monitoring and analyzing social media
conversations and mentions of a brand or product to gain insights into

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customer behavior and sentiment.

Features:

Social media monitoring

Sentiment analysis
Competitive analysis
Reporting and analytics

Potential results:

Improved customer engagement

Increased brand loyalty
Improved reputation management

14. User-Generated Content (UGC)

User-generated content (UGC) involves encouraging customers to create
and share content related to a brand or product, which can help to build
brand awareness and loyalty.

Features:

UGC campaign creation and management

Social media monitoring for UGC
User rewards and incentives
Analytics and reporting

Potential results:

Increased brand awareness

Improved engagement rates

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Higher customer loyalty

15. Local SEO

Local SEO involves optimizing a business’s website and online presence to
improve its visibility and ranking for local search queries.

Features:

Local keyword research

Google My Business optimization
Local directory listings
Reviews management

Potential results:

Increased local search rankings

Improved online visibility for local customers
Increased foot traffic to physical locations

16. Web Analytics

Web analytics involves analyzing website and digital marketing data to gain
insights into user behavior and measure the effectiveness of marketing
campaigns.

Features:

Data tracking and analysis

Conversion tracking
Goal setting and tracking
A/B testing
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Reporting and analysis

Potential results:

Improved marketing campaign ROI

Improved user experience
Improved website performance

17. Personalization
Personalization involves tailoring marketing messages and content to
individual users based on their behavior and preferences.

Features:

Data collection and analysis

Customer segmentation
Personalized content creation
Dynamic content delivery

Potential results:

Improved customer engagement

Higher conversion rates
Improved customer loyalty

18. Interactive Content

Interactive content involves creating engaging and interactive content,
such as quizzes, polls, and games, to increase user engagement and
improve brand awareness.

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Features:

Interactive content creation

Distribution and promotion
Analytics and reporting

Potential results:

Improved user engagement

Increased brand awareness
Higher conversion rates

19. Influencer Marketing

Influencer marketing involves partnering with influential individuals or
organizations to promote a brand or product to their followers.

Features:

Influencer identification and outreach

Campaign creation and management
Contract negotiation
Analytics and reporting

Potential results:

Increased brand awareness

Higher engagement rates
Improved customer trust

20. Video Marketing

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Video marketing involves creating and distributing video content to

promote a brand or product.

Features:

Video content creation

Distribution and promotion
Video SEO optimization
Analytics and reporting

Potential results:

Increased user engagement

Higher conversion rates
Improved brand awareness

These are just a few of the many digital marketing techniques and
strategies available to businesses. By utilizing a combination of these
tactics and continuously analyzing and optimizing their campaigns,
businesses can create effective digital marketing strategies that drive
results and help them achieve their goals.

Search Engine Marketing

Search engine marketing is also known as inbound marketing by some
people. Search engine marketing means you use a search engine as your
primary marketing channel. Search engine marketing contains SEO and
searches advertising.

Search Engine Optimization (Also known as SEO)

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Search engine optimization is one of the most important parts of Digital

Marketing. SEO is about getting organic traffic on a website from search
engines. In the digital marketing space, SEO is considered as one of the
most effective channels for getting visibility, traffic on a website without
spending too much.

Things to know about SEO

a. SEO is a long term strategy

b. SEO is part of inbound marketing and Search Engine Marketing
c. SEO gives you better ROI compared to other channels.
d. Search Engine Optimization is difficult, complex and time-consuming.
But, delivers better results if implemented properly.

Search Advertising 

Search advertising is another popular channel of digital marketing. Search

advertising is often confused with PPC. Search advertising is about paid
advertisement in search engines.

a. Search advertising is paid to advertise

b. Typically advertisers will pay per click
c. display advertising is also part of search advertising sometimes
d. Google Adwords is one of the most popular platforms for search
advertising

Social Media Marketing

Social media marketing is about using social networking platforms and
social media websites for marketing. Social media marketing is now
becoming popular due to increase in internet users and social networking

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users. Social media marketing is about promoting the business using social
networking platforms like Facebook, Twitter, Instagram, Google+, Quora,
LinkedIn and many such popular social media networking websites.

a. Social media marketing is growing very fast

b. Social media advertising is also part of social media marketing
c. social media marketing has both organic and paid channels
d. Facebook Ads, LinkedIn ads, Twitter Ads etc. is part of social media
marketing

Email Marketing
E-mail marketing is one of the most confusing parts of the digital marketing
mix. some people call it bulk mail, some people call it mass mail and some
are even confused between mass mail and email marketing.

Email marketing is very old marketing channel and it’s also changing very
fast. email is one of the most preferred communication channel for
marketing after SMS and growth of whatsApp and other marketing
channels.

Email marketing is not the primary channel for marketing but it’s an
enabler. It’s a communication channel between brands and buyers.
Everyday email marketing is improving and now email marketing has
become part of marketing automation.

Marketing Automation is the future of email marketing.

a. E-mail marketing is now becoming part of marketing automation

b. Email marketing is a very effective medium for communication

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c. Email marketing offers much better ROI compared to many other

marketing channels

SMS Marketing
SMS marketing is actually not part of digital marketing, but SMS marketing
can be used along with other marketing methods as part of a digital
marketing strategy.

SMS marketing is used for sending promotional messages or reminders or

sharing content with the audience.

SMS marketing can be very effective for real estate, education and
healthcare businesses

Google Ads
Google Ads is a digital advertising platform by Google which is used by
advertisers to show ads using Google Ads. Google ads allow advertisers to
create search ads, display ads, YouTube video ads, Shopping ads and also
Mobile App download ads.

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Google Ads

Google Ads is a versatile advertising platform used by many brands and

individuals to attract website traffic or generate leads using paid
advertising.

Content Marketing
Content marketing is a digital marketing strategy where marketing is done
using high-quality and relevant content.

This content can be blog posts, articles, email newsletters, white papers,
case studies, research papers/reports, infographics, videos, webinars, e-
magazines, e-books, and much, much more.

It’s about creating the right content and promoting content using SEO,
SEM, Social Media and other digital marketing channels.

YouTube Marketing

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YouTube is the second largest search engine after Google. YouTube allows
users to search and watch videos. Brands can use YouTube marketing to
share video content, useful tips, a demo of the product and educate
potential customers.

YouTube marketing can be very effective marketing and there is no cost for
creating a channel or uploading videos on YouTube.

YouTube Advertising
YouTube advertising means showing ads on the YouTube platform. You can
create YouTube video ads using Google Ads and promote your ads on other
YouTube videos, show ads to the specific target audience and also use it for
driving paid traffic on the website.

Facebook Adverting
Facebook advertising is about using the Facebook ads platform for creating
sponsored ads. Facebook advertising allows you to reach a specific
audience or driving paid traffic.

Facebook advertising is used by thousands of brands for brand building,

new products awareness, lead generation and sales.

Instagram Advertising
Since Instagram is part of the Facebook network only, the Facebook ads
platform is used for creating and showing ads on Instagram.

Conclusion

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Hope this digital marketing tutorial has helped you understand digital
marketing and topics covered under digital marketing. If you are planning
to start your career in digital marketing, you can consider joining our digital
marketing courses – We offer online and offline digital marketing courses
for students, digital marketing courses for working professionals, digital
marketing courses for graduates and undergraduates and entrepreneurs.

7 thoughts on “Digital Marketing Tutorial & Notes for Beginners

2023”

Pradeep G Bhandari January 28, 2022 at 8:16 pm

Dear sir
I am already completed my fundamental digital mkt cource
I need a pdf of full Notes
Do need full
Thanks
Pradeep Bhandari

REPLY

AbacusTrainer March 7, 2022 at 12:11 pm

You wrote this article very well. Very knowledgeable. Thanks

for sharing this article

REPLY

pradhi217 March 17, 2022 at 8:47 pm

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10/05/2023 12:14 Digital Marketing Tutorials & Notes in PDF (2023)

We usefull and informative article. In article information are

easily understood.
Thanks for giving such a good article.

REPLY

Naman Notiyal April 4, 2022 at 11:52 am

I want to join classes for digital marketing

REPLY

Margaery Boltan April 25, 2022 at 5:20 pm

Thank you for sharing this post. It is very informative.

REPLY

tohid khan May 5, 2022 at 10:58 pm

great work man keep doing well, and I am a blogger and digital
marketer. i am create a website its name is best massage chair
in delhi.

REPLY

Kunal Sharma July 3, 2022 at 11:25 pm

Helpful Basics Notes. All Topics Is Very Much Clear & Readable
Overall Nice Blog. Thanks For Sharing.
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