Internship at Vaishali Design studio 2011

A: SYNOPSIS
During 3rd yr of Textile design dept, a internship of 8 weeks was structured. It was about gaining in-depth knowledge of the working of the industry in terms of organization structure, infrastructure, product range, materials & manufacturing processes, costing, design management, quality control, marketing & distribution and Corporate social responsibility CSR).This project was about working for the companys benefit to undergo design process. For me the choice of firm with which I wanted to do my internship was very important, after an internship with an industry I wanted to go for design firm to know as to go for design firm to know how a design unit works .A manufacturing unit also sees a design aspect but a design house firm stress on design thus giving me more scope for exploration .So after a lot contemplation I decided to work for Vaishali design studio. From NIFT to VDS the difference was superlative, from a relaxed pace of college to demanding pace of industry, where the only fittest can survive. My Internship brief consisted of a project handover by my head designer , to design bed sheets for Kurlon and to design cushion cover design for V living.

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Internship at Vaishali Design studio 2011

COMPANY OVERVIEW

PROCESS

SERVICES

PORTFOLIO

BRIEF

TEXTILE DESIGN

FABRIC DESIGN

THEME BOARD

SAMPLE EXECUTION

TEXTILE MADE UP

FABRIC DESIGN

STALL DESIGN &SHOW ROOM DESIGN

ENSEMBLES

RODUCT STYLING

FOLLOW UP

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A1: COMPANY PROFILE

INCORPORATION Based in NOIDA, U.P, VAISHALI DESIGN STUDIO deals with designing of soft furnishings for the export market; led by Ms.Vaishali Sinha (graduated from NIDAhemedabadin1992). The textile design studio came into being in 1997 and consists of a dedicated & skilled staff & besides Noida for last 7 yrs it now has opened its operations in Mumbai too. SYSTEM People organize system with strong support buyers and customers that ensure a smooth work flow in the organization. It has a team for documentation & presentation & is supported by highly skilled artists. The design studio is well equipped with computers & design software to give high quality professional services. PEOPLE The organization strength lies in staff- versatile, creative, experienced, competitive and focused. This pool of people brings in wide spectrum of corporate experience into company therefore a practical innovative and logical functioning and versatile thinking. SKILLS Designing Machine embroidery Construction Printing The organization has efficient work force of employees (printing people, tailors, and technicians, embroidery technique) to churn out best product.

STRATEGY At Vaishali the duties may be distributed but vision is shared. The organization believes in customer satisfaction, innovation & growth, process quality and people commitment.

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A2: OVERVIEW

THE MAIN WORK AREA OF THE DESIGN STUDIO ARE

A1: Textile Design A2:Stall design for exhibitions and showroom design Starting from designing of fabric to styling of made-ups to display and stall design the design studio is capable of providing a complete design solution for a furnishing export house.

The wide range of products that the studio design includes Bedlinen ; Table linen ; Kitchen linen ; Floor coverings & Accents like Cushions ; Throws & Curtains Textile design is the main work area where. a) We design fabrics using textile techniques like Printing ; weaving & fabric ornamentation & provide actual scale artworks with complete details like reed/pick ; count construction; print technique embroidery tracings colour detailing etc. b) Thereafter to help the client visualize the design as closely as our textile designers do we provide scaled down artworks of the made ups along with any required information c) We support the client with corrections in samples during the execution of the prototypes. Stall design of the clients in the HEIMTEXTIL fair has been a regular feature for the past five years. Showroom design; art direction for professional shoots of textile products and designing Lamp shades are fields which the design studio has ventured into. Showrooms of Handfab at Panipat and V.G.W.C. at Cannanore and NOIDA have been designed by the studio. The design studio ultimately sells to a broad spectrum of prestigious buyers from all over the globe like Pottery Barn, Crate & Barrel, Ikea, Peab, Company Store,Target, Wal-MarMart,Sia Fabrics etc.

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B: PROCESS
B1: BRIEF It is the requirement that the client provides: Which specifies that the design is required for? Which country? Which buyer? Which season? What are the cost constraints? What are the product lines? Number of design required? What is the delivery date? What kinds of fabrics? Any design direction provided by the client? B2: RESEARCH We hunt through relevant websites, international books, magazines & trends in the market and to precipitate few concepts. Sites that usually referred: www.designdiary.nic.in www.fotosearch.com www.totallyhome.w.wt www.allfreedownload.com www.musthavenews.com www.etsy.com www.westelm.com
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B3: THEME BOARD Based on brief from the client & our research; a theme board is developed which shows the colors; the ideas; the motifs & patterns; the accessories; type of fabrics; the ambience etc approximately. It helps in giving a preview to the client of the designs to be and helps the client to reflect on the concept & give his feedback so the relevance of the design is maintained. Once the story board is approved we freeze the colour palette & the concept. B4: FABRIC DESIGN Taking the theme board as the premises the fabrics are designed. All the fabrics are designed in actual scale & have the details of warp/weft; reed/pick; count/construction etc in case of wovens; actual print artwork with repeat in case of prints & tracings & embroidery details in case of surface ornamentations. B5: PRODUCT STYLING The fabrics design are then scaled down for the styling of the products. Scaled down version of all the made ups are provided which gives the client a very clear idea as to how the finished product would look even before venturing onto its execution. Ir helps in doing required changes at the artwork stage. These artworks could also be used for a presentation to the buyer & get their feed back before the sampling. B6: FOLLOW UP Vaishali Design Studio also keeps a track of the progress of sampling of the designs. This helps the client to visualize & achieve the best results. It also gives us a feed back of the strengths & limitations of the client & the designs

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C: SERVICES
C1: TEXTILE DESIGNING Designing home furnishings being the prime service area; at Vaishali Design Studio we do design development from fabric till the made ups stage. Fabrics are designed using printing; weaving & various surface ornamentation techniques which is followed by styling of various home furnishing products like quilts; pillows; curtains etc. C2: SAMPLE EXECUTION This service is specifically for clients that Vaishali Design Studio designs for. We design & also get the samples executed to ensure perfect conversion of design into its prototype. It also helps clients who are not equipped with their own sampling unit & also provides a complete package from "design to samples" with fabric source & cost details. VDS has an exclusive sampling unit so that the confidentiality of designs is maintained. C3: EXHIBITION STALL DESIGN & SHOWROOM DESIGN & DISPLAY Selling of a product is dependent not only on good designing but also on how a product is presented or displayed. As VDS has been designing textiles it also gets involved with the display of textiles at the showroom or at an exhibition; which includes designing of the showroom OR designing the stall of the exhibition also. This ensures a relevant & justified display of textiles which brings out the designs beautifully C4: THEMES & COLOR TRENDS Equipped with an experience of 12 years in the field of Textile design for Exports & exposure to various markets & buyers, VDS further collects information from a lot of international magazines & books ; does market surveys; visits fairs in different countries to develop its themes & colour trends

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D: PORTFOLIO D1: FABRIC DESIGNS D2: TEXTILE MADE UP D3: ENSEMBLES

D1: FABRIC DESIGNS: Fabrics like dobby, damask, jacquard, checks; stripes etc in wovens category. Florals; geometric designs, oriental etc in prints; embroidered; texture technique etc in surface ornamented fabrics with variations & combinations are used for designing the Home furnishing Products. The solid colour fabrics, which could be weave based textures or dyed greige fabrics like sheeting; poplin organdy; drill or polysilks; polysatins velvets etc become important in creating collections. D2: TEXTILE MADE UPS: Vaishali Design Studio offers contemporary textile made-ups which includes cushions, throws, curtains, quilts, rugs, bathmat, accessories, etc. A: CREATIVE CUSHION DESIGNS Cushions come in a wide variety of designs depending on the shapes and sizes of the cushions. These are further embellished with the help of embroidery, prints, sequin and embroidery and patch work etc. They are generally made in the colors that match the ambiance. Cushions are available in all the regular fabrics such as cotton, linen, satin and also including velvet. The designs on the cushions range from traditional to conventional & could be decorative & functional or both.

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SIZE PRODUCT CUSHION FLOOR CUSHION ACTUAL SIZE 16*16 26*26 PRINT SIZE(height) 4 5

B: DESIGNER THROWS Throws; also know as lapshawls are a multipurpose piece puff fabric where the feel & softness plays an important role. Throws are used to decorate the home the living space or used as a shawl to provide warmth. The throws could be woven or stylized & quilted in colors of the season. Effective use of a variety of techniques in throws such as piecing, appliqu and embroidery is also done to impart a fashionable look to the decor. SIZE PRODUCT THROWS ACTUAL SIZE 50*60 PRINT SIZE(height) 10

C: DESIGNER CURTAIN Curtains are the most appreciated and widely used means of window decorating & are important means of keeping privacy of the interiors of the house A well designed curtain complete the look with its matching and coordinating fabrics and designs. Curtains are further decorated & styled with various styles of valances and tie backs. A huge range of contemporary & classical sheer curtains provide play of light to the room and add a delicate, flowing touch to the windows
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D: DESIGNER QUILTS The correct choice of bedding is vital for a great night's sleep. Quilts are an important element of a bedding ensemble; specifically designed to make a bedroom look really stylish. Quilts function as a decorative bedcover & a warm coverlet & are available in the series of dyed and printed fabrics patched and embroidered. Quilt are available in all the regular cotton fabrics & polyesters like polysilks; satins; velvets etc SIZE PRODUCT QUILT ACTUAL SIZE 66*86 PRINT SIZE(height) 12

E: DESIGNER RUGS No furnishing or Dcor can match the value, Functionality, Durability and Beauty that the Rugs give their owner. A rug can be magnificent combination of Function, Beauty

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and Value. Rugs are True Works of art that People can live on - it is what one can say, Work on air SIZE PRODUCT RUGS ACTUAL SIZE 28*42 PRINT SIZE(height) 5*8

F: DESIGNER BATHMAT
Bath mat is used on the floor of a bathroom to provide a warm non-slip surface and to absorb small amounts of water, much like a towel. Bath mats are available in unique and creative designs.Bath mats are made of absorbent cotton materials available in a wide range of colors that are produced to suit modern, attractive and individual taste. Bath mats usually include jacquard and floral; self or other decorative designs

SIZE
PRODUCT BATH TOWEL BATH MAT
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ACTUAL SIZE 20*44 22*34

PRINT SIZE(height) 4*7 3*6

Internship at Vaishali Design studio 2011

D3: ENSEMBLES
A: BED LINEN DESIGNS Bed linen can be sold as two-piece sets with a bed sheet and a pillowcase in matching colors and prints or a whole ensemble with quilt; fitted sheet; flat sheet; pillow case; pillow sham & bed skirt. A fine bed linen collection is designed keeping the cost factor; look; ambience & the styling in trend.

SIZE FLAT TWIN DOUBLE KING QUEEN CRIB WATERBED 66 *108 81*108 108*101 90*101 45*86 31*74 FITTED 39*75 54*75 78*80 60*80 29*84

B: DESIGNER TABLE LINEN Table linens are usually made of cotton or flex and standards sizes do not exist for table linen as it comes in rectangular or round shapes and in different sizes. Table linens add a unique dimension to every dining experience. No matter what is the occasion, a dining table is simply not complete without the beauty and elegance of fine
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Tablecloths, napkins, placemats & runners - in range of styles, sizes, and colors are created for any dcor and for every occasion. SIZE PRODUCT TABLE CLOTH TABLE MAT ACTUAL SIZE 52*52 13*13 PRINT SIZE(height) 6 2.5

C: KITCHEN LINEN Kitchen Linen is manufactured in multitude of colors, patterns and designs; these are made of textiles that possess absorbing quality, durability, and dirt rejection properties. Kitchen Linen includes:

Apron Kitchen Towels Napkins Pot Holders Place mats

SIZE PRODUCT KITCHEN TOWEL APRON SET ACTUAL SIZE 20*28 PRINT SIZE(height) 5*7 10(width)

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DESGN METHODOLOGY

Analyzing client brief

making mood boards based on research

working on theme

making boards & setting colour palette

getting inspired by theme & making thumbnails

working on initial concept

communication with client for finalising the final concept

working on final concept

making final design layout

developing samples of concepts

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E DEPARTMENTAL STUDY
E1: DESIGNER Total number of designer working over there: 5 Shilpi Gupta (HEAD DESIGNER) Alpana Choudhary (AMITY SCHOOL OF DESIGNING) Neha bansal (INTERNATIONAL POLYTECHNIQUE SCHOOL DELHI) Priyanka maheshwari (AMITY SCHOOL OF DESIGNING) Anjali Gupta(INTERNATIONAL POLYTECHNIQUE SCHOOL DELHI)

Research done through market survey & forecst Preparation of smple with all details of sample development Preparation of line sheets with specification

Development of mood board

Development of initial concept

Developing final design

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INFORMATION COLLECTION_
The research starts with going through forecasts boards magazine information ,regarding colors pattern fabrics has to be collected.

DEVELOPING MOOD BOARD The mood board are made keeping in mind the client brief & research done.

DEVELOPING INITIAL CONCEPT Concepts are made and explored taking the inspiration from mood board and related colour palette which will give the way to final design.

DEVELPING FINAL DESIGN Keeping the client feedback final visualization of the collection starts, at this stage styling of the product is decided then it is shown to the client.

PREPRATION OF LINE SHEET WITH SPECIFICATION Speciation sheet of the design is prepared with size, color embroidery, trims specification.

SAMPLING Design is approved by the sponsors are then sent to prototype development it is done under supervision of designer.

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ABOUT DESIGNERS THEME GALLERY

In Designers Theme Gallery, every year themes are updated on 15th July. So, the themes updated in year 2010 that were being followed in vaishali design studio till July,2011 are as follows: Vintage Glam The theme talks about legends and traditions of a historical period. It says, historical influence of rich custom heritage would be translated into modern day material having a vintage look but yet fresh and crisp. Victorian A new mood romance looks set to persuade the season in shades belonging from pale dusty, dark, deep and mysterious palettes. Fabrics are rich and decorative or alternatively flat and matte. Verctian Romance It says, pale blonds, golden touches, caramel hues and deep brown makes the nearest naturals a key statement for the fall season. Leafage It talks about a spiritual, pure, calm and light beauty which comfortably hides away tones between the rational and the emotional non-colour with a little assent to twin them up.

Moroccan It is all about ancient sedater and attractive colours for a sweet and refined romanticism.

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Vivid Bloom Vivid bloom is a tonal as contrasting and stimulating combinations which creates invisibility or desire to be noticed. It is like bright summer and pleasure as a happy assent. Fantasy It is far away from all those every day responsibilities and duties. This is an extremely summer theme, escaping to liberty and carefree days, innocence and sensuality. Fabric and colour plays a leading role over here.

Modern Country It creates a luxurious atmosphere in artistic and comfortable shades and narrates soft and opulent story with sophistication.

Aqua It expresses the yellow grew of gleaming green sheen and the blushing beauty of vivid corals and offset inky blue state, grey and vegetable reflect. And also spreads around the infusion of life green brought by spring with brown and buff tones indicating the strengths of contemporary assents.

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E2: ARTIST Amit Kumar Minakshi Singh All corrections of the prints approved by client are made by designer. E3: ACCOUNT Uma Kant tiwari E4: SAMPLING CO ORDINATOR Manish Singh Dyeing, sampling, color matching, trims selection all shot of work is managed by sampling co ordinate. E5: DESIGN DETAILER Kajal Singh Documentation, fabric presentation, specifications are managed by detailer. E6: MRECHANDISER Anupam Singh Apart from HR dept Mr. Anupam manages costing, quality check, merchandising, lising.

Role of the Department

. To look for the appropriate market . To get the samples made according to the buyers specification . To estimate and quote the cost of the garment to the buyer and negotiate with them . Getting orders . Constant interaction with the buyer for the approval . To get the fabric and trims in-house for bulk production
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. Co-ordinating with the PPC and production

Objective of Merchandiser
. To create market . Understanding buyers requirements . Sourcing of materials, fabrics . Select the range . Creating the product . Taking buyers approvals . Negotiation with buyer . Procuring the orders . Materializing the order . Execution the order . Coordination between production and production planning department . Dispatching the shipment . After shipment dispatching merchandiser is also responsible for buyer claims, profit and subsequent orders. If buyer has any problem in quality of the product then it is the responsibility of the merchandiser to resolve the problem with the buyer.

Process of merchandizing
The first stage of merchandising is when buyer sends either spec, sketch or any product pieces and asks for sample with costing or only costing using different fabrics. The specs sent by the buyer are also called Tech Packs. The merchandiser gets the approval of all things like fabric, trims, label, costing etc. and either buyer gives the approval or gives the vendors name. Basically costing is done on the basis of the spec, sketch and garment which are sent by the buyer for making the sample. First merchandiser does the average costing/consumption of the garment. The quotation is sent to the buyer/buying house and the approval is awaited. One thing is to be noted that while giving the consumption, the cut-able width of the fabric to be received (either mill made-developed in India or imported fabric) has to be considered while costing.
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Also the marker utilization depends on the style, which may affect the consumption greatly. The merchandiser monitors the design from sampling to production and then final dispatch. They are a link between the buyer and the company. All correspondence that the buyer wants to do regarding his style will be done through the merchandiser. Merchandiser monitors the total sampling from development to the time the production sample is made and goods go into actual production. They also see that the fabric is developed on time and send it for approval to the buyer and subsequently if all samples are made on time, send them to the buyer for approval too. They are also in constant touch with production to know the status of their styles. File prepared by merchant has following details: . Style: contains a brief description of the style. . Style #: as mentioned by the buyer . Movex item #: Item number of the style by Movex . Buyer: Name of the buyer . PCD: Production cut date for the style . Merchant: Name of the merchant handling the style The file contains the following: Purchase order for the style . Tec pack . Relevant communication with the buyer regarding proto, fit and pre production samples. All the comments from the buyer for various samples are included. . Thread consumption report . Fabric Test Report . Fabric and trim cards: Contains swatches of the fabric and trims to be used . Mini marker with costing average

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E7:FIELD BOY Shayamvir Manages display og the design house

E8: MASTER(For sampling) Rijwan Anil Sampling of products is done by them for clients.

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F: SAMPLING UNIT
This is the initial step after an order is received through the first communication on an negotiation level with the client.

- DESIGN APPROVED-The Design is approved at the first place. A mock is presentated before the client or all the specifications are noted as per the demands of the buyer. It is kept under consideration that the speculations are feasible for the production house or not keeping in mind the production process and cost and other liabilities along with the probable profit.

-FABRIC DECIDED-The appropriate type of fabric in regards to factors like cost, thread count, weave, colour, durability, fiber type,EPI, PPI,charecteristic features,etc are taken into account and the most feasible

PRODUCT DEVELOPMENT-

-THREAD- The stitching thread is decided upon both for the seams and the surface manipulations. It is generally silk, cotton or polyester.

-PRICE VALUE-The probable cost of production and the total estimated turnover is calculated and accordingly the MRP is put on that including taxes and profit percentage. The profit percentage includes the amount to be distributed along the production chain and subsidiaries.

-TECHNIQUES- Surface manipulation being an important issue the type of embroidery is decided upon as well.

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STORAGE

PRE STITCHING PROCESS

STITCHING

EMBROIDERY

SURFACE DEVELOPMENT
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PRODUCT

Internship at Vaishali Design studio 2011

G:

PRINTING PROCESS:-

Vaishali design studio does not have in-house printing studio, hence, the printing part of sample development is get done from outside. The studio has contractors for screen printing and digital printing as well. G1: CUTTING OF FABRIC Cutting of the fabric for sample development is sometimes done before printing also, but normally fabric comes on table for cutting after printing. For the pattern cutting, layouts are made on the fabric using ruler and chalk and then it is cut leaving 1 inch projection on all the sides. G2: EMBROIDERY Again the embroidery part involves a number of steps which are as follows: Needle punching : On the tracing of embroidery details developed by the artist, simply stitching machine (without inserting the thread and bobbin) is run on all the embroidery lines of the tracing sheet to make the design with needle punching in order to trace the design on to the fabric in the form of dotted lines. Tracing of embroidery lines: Once the needle punching is done, then at the stage of tracing the design on to the fabric, the basic raw material being used are Kerosene+ Rainbow Neel/ zinc oxide (silver). The above combination content is spread over the needle punched tracing sheet by putting the fabric below the tracing sheet, so that the design appears onto the fabric in the form of dotted lines. Here, for dark colored base fabric, rainbow Neel is used in combination with kerosene in order to get darker visible tracing lines which stays for long while for lighter shades fabric, even the zinc oxide(silver) can be used in combination. But the drawback here with zinc oxide (silver) is that it does not stay for long, it simply gets faded after 2-3 hours. Filling: After tracing comes is the filling part of embroidery where motifs are incorporated with different embroidery stitches using embroidery machine. With machine basically running, satin and lock stitches are done. For aari embroidery and computerized ones, they place the orders outside. And even the hand embroidery and beads/sequins work is get done from outside. They pay craftsmen for hand embroidery and beads/sequins work. The minimum charges that the craftsmen make is Rs. 250/- , and the charges varies depending upon the quality and quantity of work. Sometimes
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vendors also take orders for such handwork. For fillings, embroidery thread and zari threads are used. Before the filling part, sometimes a piece of fusing is attached from the back side of the embroidery sample in order to do not move away from the embroidery line while running the embroidery machine. The fusing also stiffens the base to be embroidered. It is mostly applicable for sheer and light weight fabrics and is a must in case of heavy embroidery. Removal of tracing marks: Once, the filling part of embroidery is over, it is very important to remove all visible tracing marks from the base fabric. For removing the tracing marks spot gun is used. The spot gun contains a solvent of white petrol inside. And the functional aspect of thee gun depends upon its arrow. By pressing the arrow, white petrol is sprinkled in order to remove the tracing marks. G3: SURFACE TECHNIQUE Under this stage of sampling, surface manipulations are imparted onto the fabric. Ruffles and fringes are attached and also the pleats and tucks are made. This stage does not necessarily come after the printing and embroidery while it is mostly applicable to plain fabrics. Hence, the surface techniques mostly are done after the sourcing itself. In case of surface technique, the consumption of fabric is very high as for most of the surface techniques, whatever the finished manipulated size of sample we require, we simply need to take just double/triple of fabric in lengthwise and in width wise direction as well. G4: INTERLOCKING The interlocking stage comes, once the embroidery, fusing and surface techniques are over. This is to finish the edges of the sample and prevent the ravelling of yarns. So, the edges from all sides of the sample are finished with interlocking stitch using over lock machine. For the interlocking, 100% spun polyester yarn of 2/60sNe is used which they avail at Rs.120/- from Vardhman or Modi. G5: STITCHING Now comes is the final stitching which is done using Single needle stitching machine. Here, they take care of stitching lines and projections to maintain the quality of sample.
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G6: QUALITY ASSURANCE Since, the design studio does not work in the path of mass production; they only develop sample products, so the quality is checked visually. G7: FINISHING Once the quality is checked, then comes is the finishing part where all the extra threads are cut, tracing marks are removed and product is turned into a finished one. And also the tag of Vaishali Design studio and care label is attached to the finished products. Although, they do not put any standardized care label symbols but they follow the universal standards and specify the precautions for washing and ironing in simple text. G8: PACKAGING Under the packaging, finished products are packaged and sealed along with the respective documented details relevant for further mass production and then it is sent to the client.

G9: SCREEN PRINTING STUDIO

The screen printing studio is situated in Faridabad. The studio has huge market in its area of work. They get the screens developed according to their clients consignment. The client gives their designs with size specification of one repeat and according to the design, the screens are developed. For printing pigments are used in combination with the binders. Binders vary depending upon the kind of fabric and type of printing that has to be done. Usually, all kinds of fabrics are printed and they also have a good range for type of printing. Starting from pigment print, to khadi print, metallic print, flock print etc. are done. The printing studio has all the machineries, equipments, resources and man power required to carry out the entire procedure.

1: PROCESS OF SCREEN PRINTING The process of screen printing involves following steps: Making of the printing paste The printing paste is made by mixing the pigment with the binder. The type of binder and the composition of solution depends upon the king of fabric to be printed. The printing paste is made in big containers in bulk to avoid the shade variation. And if in case the paste starts getting dried off, then the actual solubility in paste can be achieved by mixing the kerosene in the paste as per the requirement.
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2: Printing of fabric For carrying out the printing process, the fabric is first fixed onto the printing table using alpines. The printing table is made by fixing several layers of newspaper, a jute sheet and a coarser count cotton fabric onto the table. Once the fabric is put onto the table and fixed with alpines, then the screen is set onto the fabric keeping the alignment of the design into account. The printing paste is then put over the screen and spread with the help of squeeze. After spreading the printing paste, the screen is removed slowly. For making the overall print, same screen is used repeatedly but to maintain the quality of print the screen is washed in between. After printing, the fabric is dried under shade. 3: Steaming The dried printed fabric goes through steaming at optimum temperature for specified time period. The temperature and time depends upon the type of fabric. The process of steaming compels the dye particles to enter the molecular structure of the fabric and make permanent bond with the fibres. 4: Washing, Drying and Ironing At last, the printed fabric is washed first with hot water and then with cold water followed by drying an ironing at optimum temperature.

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G10: DIGITAL PRINTING STUDIO It refers to methods of printing from a digital based image directly to a variety of media. It usually refers to professional printing where small run jobs from desktop publishing and other digital sources are printed using large format and/or high volume laser or inkjet printers. The savings in labor and ever increasing capability of digital presses means digital printing is reaching a point where it will match or supersede offset printing technology's ability to produce larger print runs at a low price 1 PROCESS OF DIGITAL PRINTING

The process of digital printing involves following steps: Pre-treatment of the fabric The purpose of pre-treatment is increase the stability and colour fastness of the fabric to be printed. Here, the fabric is dipped into a solution of chemicals containing: Urea Gaur gum Soda Salt Hot water Cold water The ratio of chemical composition depends upon the fabric to be used. For different quality of fabric, solution is prepared in different composition. Once the fabric has been coated with the paste, it is spread on table for drying. The length of table is 2.5 m, hence it can be used only for shawls and scarves. While for the pre-treatment of running fabric, a coating machine is there wherein firstly the yardage goes through the input, i.e., chemical paste and then it automatically gets winded over the cylinder for drying.

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Coating machine

Printing of the fabric The process of printing the fabric starts from converting the tiff file of image into a printable copy. For that, they have a computer inside the printing studio with specialised RIP software. For printing of the pre-treated fabric reactive ink is used and because of the use of reactive ink almost all types of fabrics (cotton, silk, viscose, georgette, chiffon etc.) can be printed except polyester. In digital printing 8 colours are mixed and matched to create millions of shades. The basic 8 colours are: Yellow Orange Magenta Red 400 Cyan Grey Black Blue

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Colour cartridges

The studio has two sampling machine and one production machine for digital printing. In all the machines, separate cartridges (each of capacity 400mm) are put for basic colors. And for all the machines, double set of colors are put to save the time of changing the cartridge (in case any colour gets over in between) and have faster rate of production.

Digital printer for sampling

Digital printer for production

Here, the head of printing machine picks up the colors from cartridges, mixes them up to develop the desired shade and carries out the printing process. Inside the printing studio, they also have a drying heater which seems useful in rainy seasons for drying the printed fabric.

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Drying heater

Post treatment of the fabric After printing the fabric is passed through a steam fixing process where the dye gets inside the fabric and makes chemical bonds with the fibers. For this process of steam fixation, they have specialized equipment called Azer.

Azer

Washing, Drying and Ironing Once the steaming of printed fabric is done, they go for washing of fabric with hot water followed by cold water. And after washing, fabric is dried and ironed at suitable optimum temperature.

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H: CLIENTELE
Vaishali design Studio has a huge clientele for domestic and as well as international market. Some of its high end customers are: Crete & Barrel Target Bombay Co. Wal-Mart Peak IKEA Continent

Coming to the regular clients, the list has on top: Handfab India Mittal International Sapu International Expectations Adnani Arasi Fabrics Metro Fabrics Laaz Internatinal Art international Linen Scape Incotex Impex Shri All India Amsa

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House of Prajer

And, the major export market includes: Amravati textiles Virsa exporters VSNC Sabare International

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I: MASS PRODUCTION
As already mentioned, Vaishali Design Studio does not have its in-house mass production unit. So, the mass production of Vaishali Design Studio takes place at other manufacturing units or export houses. Mostly the mass production takes place at VARADA export house which is quite nearby. And in other cases, clients also get the mass productions done at their contract manufacturers. I.1 ABOUT VARADA EXPORT HOUSE

Varada export house is a company specialized for US market. The unit works mostly for gifts and packaging and the entire design process is carried out as per the consignment. The client specifies everything starting from: Country Buyer Season The cost constraints The product specification Design Number of pieces The delivery date

Depending upon the consignment, the unit takes a decision to accept the order with possible negotiations suited to them. The recent consignment for which the unit was working was a US consignment for Christmas for which the mass production of a tree skirt was under process. Apart from this consignment, another expected consignment was for packaging of a gift item. And this was also from US only. And the last consignment which they worked for was the order of 2000 hand made baskets. This consignment was get done in the local market of Delhi. A girl belonging from Assam who used to sell such baskets in domestic market of Delhi took the consignment as a challenge and fulfilled the order on time.

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Varada export house also takes consignments for the mass production of home furnishing products for different design houses. Vaishali Design Studio is one such design unit whose almost all the mass productions are get done from Varada export house. Varada export house has its own in-house store and stitching section. The stitching section has 7 embroidery machines, 2 over lock machines and 8 stitching machines. The unit also caters to window display and retail.

STORAGE

CUTTING UNIT

CONSTRUCTION UNIT

PRODUCT

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DESIGN PROCESS OF VARADA EXPORT HOUSE

CONSIGNMENT CONFIRMATION

APPROVAL OF DESIGN

SOURCING OF RAW MATERIAL PURCHASE ORDER

PRODUCTION

STORE

EMBROIDERY

CUTTING

STITCHING

FINISHIG

PACKAGING

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J: RECENT PROJECTS
Some of the recent consignments which were seen undertaken in Vaishali Design Studio were: Kurl-on (Bedsheet print designing)

Linen scape (Cushion designing)

House of Prajer (Cushion designing)

Plum Chutney (Cushion designing)

Amravati Textiles (Print and weave designing)

Metro Fabrics (Print and weave designing)

V-living (Cushion designing)

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K: MY WORK IN VAISHALI DESIGN STUDIO

Out of the recently undertaken consignments of Vaishali Design Studio, I got the privileged opportunity to work on the Kurl-on consignment.

Kurl- On

The consignment was all about designing prints for bed sheets. For the consignment, the specifications were already given by the client. There were eight themes given for the consignment including: Asian Fusion Blooming & Foliage Bold Checks & Stripes Damask & Ogee Ethnic Geometrical Ikat The provided theme boards and colour palettes for above mentioned themes can be seen in Annexure-II and the approved work for this consignment are enclosed under worksheets

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BOARDS THAT WE REFFERED FOR DEVELOPING DESIGNS

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COLOUR BOARD

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DESIGN CATALOGUE: 1

COLOUR WAYS

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DESIGN CATALOGUE: 2

COLOUR WAYS

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DESIGN CATALOGUE: 3

COLOUR WAYS

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DESIGN CATALOUGE

COLOUR WAYS

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DESIGN CATALOGUE: 5

COLOUR WAY

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DESIGN CATALOGUE: 6

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Apart from Kurl-On consignment, I also got the opportunity to work on two consignments of cushion designing including: Plum chutney V-Living Plum Chutney The consignment herein was well organized and offered with concerned specifications. The client had provided two themes to be worked upon including: Stylized Floral Chide Fest V- Living V- Living is the domestic brand of Vaishali Design Studio. With this brand name, the designs are developed and marketed in domestic market. So, I got the opportunity to work with their in-house consignment also. The consignment was for designing embroidered cushions and the theme/ look board for the consignment was made as per the trend forecast. For this consignment, the embroidery templates to be incorporated in the design were also provided.

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BOARDS THAT REFFERED FOR DESIGING CUSHION COVERS

THEME BOARD: 1

CUSHION: 1

CUSHION: 2

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THEME BOARD: 2

CUSHION: 1

CUSHION: 2

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THEME BOARD: 3

CUSHION: 1

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L: SWOT ANALYSIS
STRENGTH: Strong design team Exclusive design language Skilled and experienced labor Understanding consumer requirement plays a major role

WEAKNESS Little exploration with finishes on fabric Aesthetics empower function

OPPORTUNITIES Manufacturing unit has lot scope for expansion. Means of publicity, marketing are plenty. Company profile can also cater to other classes of society for increase in sales. High export potential.

THREATS Constant effort against competition required safety precaution.

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M: APPENDIX

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N: LEARNING EXPERIENCE
This internship of two month with a well known and well established design house has been a very good learning experience wherein an exposure to the actual principles and concepts on which design studio works was achieved. A lot difference between what is learnt theoretically and practical aspects of the same was found. The success of project KUR-LON bedding of which I was a part depended on the main designer who were the main people for executing the ideas proposed .It took lot of effort and patience to convince them regarding my views in any design that I developed ,thus working under a Designer helped in building up the patience level and also helped in implementing ideas in a right direction as well as motivated and acknowledge the work.. While working on project involved interaction with workers also to make them understand how to construct design without any manipulation. Thus this internship was a blend of variety of experiences, and the learning that is obtained out of this internship is very valuable. LEARNING OUTCOME: Gained a thorough knowledge about various techniques used for developing a product as well as developing a product look with a software(Photoshop)with size ,colour surface detail.

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O: REFERENCES WEBSITES www.designdiary.nic.in www.fotosearch.com www.totallyhome.w.wt www.allfreedownload.com www.musthavenews.com www.etsy.com www.westelm.com www.kaboodle.com www.shutterstock.com www.istock.com www.vintageviews.com www.the3dstudio.com www.emblibrary.com www.furnish.co.uk MAGAZINES Elle Decor Cosmopolitan Home Review Deco Home Elle Decoration Home style
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