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April 2023 Pitch Deck for ILFilms

The document is a pitch deck for a student filmmaker creating advertisement videos for Ford vehicles. The summary includes: 1) The student's mission is to create viral YouTube advertisements for Ford vehicles like the Fiesta and Nissan Juke Nismo to reach their target audiences of millennials and families aged 25-40. 2) The deck outlines the filmmaker's storyboarding process, target audiences, marketing strategy of using YouTube, proposed budget, and introduces the core team needed to film the advertisements. 3) The statistics shared show YouTube's reach, especially among younger demographics, supporting the choice of platform to advertise the vehicles.

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122 views16 pages

April 2023 Pitch Deck for ILFilms

The document is a pitch deck for a student filmmaker creating advertisement videos for Ford vehicles. The summary includes: 1) The student's mission is to create viral YouTube advertisements for Ford vehicles like the Fiesta and Nissan Juke Nismo to reach their target audiences of millennials and families aged 25-40. 2) The deck outlines the filmmaker's storyboarding process, target audiences, marketing strategy of using YouTube, proposed budget, and introduces the core team needed to film the advertisements. 3) The statistics shared show YouTube's reach, especially among younger demographics, supporting the choice of platform to advertise the vehicles.

Uploaded by

api-612631581
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ILFILMS APRIL 2023

Pitch Deck 1
MISSION

"STOPPING ADVERTISEMENT
IS LIKE STOPPING YOUR
WATCH TO SAVE TIME"
HENRY FORD

2
AGENDA

01 — Mission & vision 06 — plan


02 — STORYboarding 07 — statistics
03 — target audience 08 — The team
04 — go-to-market strategy
05 — budget 3
VISION

"If you’re trying to


persuade people to do
something, or buy
something, it seems to
me you should use their
language.” 
David Ogilvy 

4
STORYBOARDING

THE cars.

5
STORYBOARDING

THE IDEAS.
STORYBOARD IN PROGRESS…

6
STORYBOARDING

THE IDEAS.

7
STORYBOARDING

THE LOCATIONS.

8
TARGET AUDIENCE

Userbase
breakdown
FORD FIESTA: The target market for the Ford Fiesta was primarily “millennials,” young consumers in the 14-29 age bracket.
They are the most involved in social networking. Viral marketing works best for this age group and will allow for the highest
percentage of our target audience reached.

NISSAN JUKE NISMO: It comes with a turbocharged engine, sport-tuned suspension, and other performance upgrades that
make it a blast to drive. To achieve a high end looking and informational ad I'll be sure to include all selling points featured in
the car. The Nismo happens to be a family car, the target audiene being those around the 25-40 mark.

9
GO-TO-MARKET STRATEGY

Go-to-market strategy
Over 90% of people surveyed by
Google are discovering new brands and
products on YouTube, and 40% of those
people have purchased one or more of
these brands and products. Moreover,
YouTube ads are 84% more likely to
receive viewers' attention than TV ads

A hybrid between a search engine and a social media network, YouTube is in


a unique position to reach users in both of these categories. There has been
a recent shift in viewing habits with YouTube becoming more popular among
18-49-year olds than traditional TV.

10
STATISTICS

There's strength in (a few)


numbers.
The statistics behind my thoughts and developments.

1 billion
People collectively watch 6
billion hours of youtube in a
month.
#1
Fiesta Car for new drivers
aged 17-24.
77%
Of internet users between 15 and
35 are on youtube, which is higher
than any other age group.
— WMG Agency — Zuto
— Sprout Social

11
STATISTICS

There's strength in (a few of


my own) numbers.
The primary research behind my thoughts and
developments.

50% 63% 90% 64%


of recipients said a fiesta is
of recipients believed the
correct target audience are
Believe my idea for the fiesta
adverts would attract them
Of recipients say they watch
youtube daily.
their ideal beginner car.
young people aged 17-24. towards purchasing a ford
fiesta.

12
BUDGETING

BUDGET.
Being a student film maker, my budget is restricted,
but I'm aiming to use as little as possible.

£0 £30 £20 £31


Filming Equipment Use of car
Food and Drink Travel
Being a student has its perks as I am luckily surrounded with As my crew are helping out I'll be travelling down to
I'm able to avoid renting out people who will help me out with with no money, I'd like to get Dartmouth for my first advert
expensive equipment or buying my projects. Including my friend them food and drink prior to which includes the prices of a
my own by using the colleges who's allowing me to use him and the filming day. return
recources. his car. Petrol and Car wash costs.

13
GO-TO-MARKET STRATEGY

Acquisition

STAGE 01 - CURRENT STAGE 02 STAGE 03

Planning
Filming Posting
Research
Editing Gaining an audience

Direct sales

14
NEXT STEPS

the (dream)
team Overall producer/Director

Tye Camera operator


Mikey
Tunstall
JACK
Dobbins Izzy
Drone operator
ETTERY Driver/Actor
leadbeater
This project is small and only requires a few members of the team, but I've found those Tom Louise
adams adams
who are willing and also extremely good at what they do to help me out.

Drone operator Position


Driver/Actor
15
[email protected] OCTOBER 2032

Thank you 16

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