Good Afternoon, Miss Stacia.
Allow me to introduce myself, My name is Aruna Ardya Maharestu. Im a college student of
Management Coorporate Diponegoro University. Im from Class C. It’s a great pleasure to be
here today. Before I start my presentation, let me ask one question to you. Did you know that this
Covid-19 makes us social distancing from others? Well, according to the latest Indonesian
situation, Covid 19 makes us social distancing from others and makes business loss a lot
opportunies. So, today I’d like to talk about business stategy while social distancing. I have
divided my talk into 3 part.
First, What is Social Distancing
Second, The Effect of Social Distancing on Business
Third, Strategy for Keeping Business Run
Lets move on to the first topic, What is Social Distancing?
Social distancing or keeping a distance is an attempt by someone not to interact with a short
distance or avoid the crowd. This is done so that droplets or small particles coming out of the
human mouth are not scattered and touched by other humans.
Humans can produce at least 500 droplets when talking, 3,000 droplets in one cough, and 10,000
droplets when sneezing. These droplets will spread in the air and can even stick to certain parts
of the human body such as the hands. So as to avoid spreading droplets.
But in its development, social distancing turns into physical distancing by quarantining oneself at
home and avoiding outdoor activities. It is feared that outbreaks that could have mutated and
have the ability to airborne, or live in the air for a long time so that transmission is no longer
through liquid or droplet, but from direct air.
The next part is The Effect of Social Distancing on Business
Since the outbreak of COVID-19 broke out in Indonesia, small businesses, especially MSMEs,
are at risk of loss. For example, barber entrepreneurs, coffee entrepreneurs, and also other small
entrepreneurs who need direct interaction. People will not leave the house and will avoid direct
physical contact to reduce spread.
For this reason, businesses can change strategies in the marketing process and also in operations.
The last, What are the strategic steps that can be taken by small businesses or UKM?
1. Micro Business Credit Relaxation Policy
In the middle of the epidemic, it turns out that the Financial Services Authority (FSA)
implemented a policy of relaxation of micro business credit. UMKM debtors will get credit
allowance in the form of credit payment allowance of up to one year and also a decrease in
interest. With this policy, it is expected that UKM can focus on other financing that directly
targets business development.
2. Making Substitution Products
One effort for UKM to run is to create supporting products that replace the main products. This
is done so that businesses can continue to run in the midst of an outbreak. For example, online
motorcycle taxi riders can be affiliated with UKM to distribute goods so that they can benefit
both.
Another example, if you are a coffee entrepreneur, you can sell coffee grounds through social
media. If you are a barber businessman, you can sell shaving supplies such as hair creams, hair
styling gels, or hair-washing medications. Any idea can be run in the middle of the plague. Stay
productive as a business actor and continue to grow.
3. Change Market Reach
Not much different from making a product substitution, changing market reach means to
suppress market reach. For example, your product is usually sold outside Java, so since this
outbreak, you can focus on the reach of markets around production. First, to reduce costs.
Second, is to avoid transmission for goods expeditioners.
4. Re-Weighing Assets and Expenditures
Changes in operational and marketing methods must also affect assets and expenses. You can
reduce or move the budget where it feels necessary. For example, cutting or eliminating
transportation, packaging, or direct marketing budgets. You can also focus your budget on asset
depreciation, because during an outbreak like this, depreciation will happen very quickly.
5. Digital Transform
The final strategy is digital transformation in all aspects. For example in selling products you can
rely on internet marketplace, digital marketing, or social media marketing. You can also manage
your employees using HR software such as attendance and remote payroll.
Even more important is managing your finances with accounting software. By using accounting
software, you can create, control, and also send financial reports without having to interact
directly.
That’s all that I can present to you. Before I end my presentation, I’d like to summarize that all
you need to do on your business when this pandemic deasease, covid 19, happening are getting
credit allowance in the form of credit payment allowance of up to one year and also a decrease in
interest, making substitution products, changing market reasearch, re-weighing assets and
expenditures, and doing digital transform in all your aspect like selling and controlling. And also
I’d like to conclude that we must have new strategies to keep our business running and not
suffering a loss in this outbreak covid-19.
