DIGITAL MARKETING
AND COMMUNICATION
2022
2023 Digital Marketing and Communication
▪ Accelerate your career. Study online or on campus.
▪ Highly practical with hands-on experience.
▪ Quarterly Master classes hosted by industry experts.
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Earn an Australian Qualification in Digital Marketing and Communication
In a world that is increasingly online, it's no Why study these qualifications?
surprise that digital marketing is one of the
hottest career paths around. If you're thinking Gain the skills you need to succeed in the job
about a career in marketing, but you're not sure market. Learn about all aspects of digital
where to start, look no further than Pacific marketing, from SEO and PPC advertising to social
Training Group’s Digital Marketing and media marketing and email marketing. These
Communication courses. courses are taught by experienced industry
professionals who are passionate about sharing
A career in digital marketing is perfect for their knowledge with students.
anyone who is creative and has a passion for
using technology to reach people. With digital Standout with our nationally recognised
marketing, you'll have the opportunity to work marketing qualifications
with some of the latest tools and technologies
to create engaging content that will reach
Online marketing jobs have an expected
people all over the world. You'll also get to work
growth rate of 21% across the next five years
with different types of businesses, from small
start-ups to large multinational companies.
Demand for digital marketing professionals
If you're looking for an exciting career with outstrips supply by 44%
plenty of room for growth, digital marketing is
the perfect field for you. Pacific Training Group’s Entry level positions in digital marketing can
Digital Marketing and Communication courses start at $68K per year
are designed to meet global standards that
define the digital skills and capabilities required Work on real life projects with experienced industry
of today’s marketing professionals. Enquire professionals
today to discover the perfect course to
jumpstart your career in this field! RTO 110071 CRICOS Provider 03448K
Career Opportunities
Median yearly income in AUD $130k
Source: https://www.seek.com.au/ $110k
$80k $80k
$75k $75k
$60k
Digital Digital Head of
Pay Per Click Digital SEO Content
Marketing Marketing Digital
Specialist Strategist Manager Strategist
Assistant Manager Marketing
Secure highly sough-after roles in an
industry which is growing in demand
Digital Marketing/Communications Manager Digital Marketer
Social Media Consultant Digital Copywriter
Content Marketing Manager Digital Marketing Coordinator
Social Media Community Manager Digital Marketing Specialist
Social Media Coordinator Performance Marketing Manager
Client Services Director Marketing Automation Specialist
Marketing and Social Media Strategist Social Media Planner
Digital Marketing Strategist SEO Coordinator
Marketing Director Digital Content Coordinator
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Explore your options
Digital Marketing and Communication
Digitisation has changed the way businesses generate leads and acquire more customers. It is now essential
for every business across different industries to have staff that manage the different social media platforms
and digital technologies and ultimately, bring growth and value to the business.
10931NAT Diploma of
Digital Marketing
1 year (4 terms of 10 weeks plus term breaks)
This Diploma of Digital Marketing is the only Australian
accredited qualification in the diploma level for digital marketing.
This qualification can help empower career changers who have an
interest or passion for marketing as well as those looking at
starting their own business venture. Immerse yourself in the
latest digital marketing trends and learn how to create a
successful campaign that will grow a business.
• Understanding target audiences
• Online customer behaviour
• Analysing results and metrics
• Creating persuasive copywriting
• Industry-standard platforms
10904NAT Diploma of
Social Media Marketing
1 year (4 terms of 10 weeks plus term breaks)
By studying this Diploma, you will learn all there is to know about
social media and build a social media marketing strategy and
implementation plan which can be immediately applied to your
chosen business.
• Create high converting content
• Develop you own social media strategy
• Establish an organic presence on mainstream and niche social
media channels
• Develop social media advertising strategies
• Establish, build and leverage a personal brand on social media
• Implement and manage conversion strategies
• Undertake real-life projects
BSB60520 Advanced Diploma of
Marketing and Communication
1 year and 6 months (including study breaks)
The Advanced Diploma of Marketing and Communication reflects
the role of individuals who provide leadership and strategic
direction in the marketing activities of an organisation. They
analyse , design, and execute judgements using wide-ranging
technical, creative, conceptual, and managerial competencies.
• Develop advertising campaigns
• Develop organisational marketing strategies
• Develop marketing plans
• Develop and maintain strategic business networks
• Develop and implement business plans
• Manage market research
• Manage marketing process
• Measure marketing effectiveness
• Manage innovation and continuous improvement
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Course Pathways
Diploma Digital Entry requirement Advanced Diploma of Total
Marketing to BSB60520 Marketing and 2 years and 9 months
(4 terms) (1 term) Communication (6 terms) 11 Terms
Diploma of Social Entry requirement Advanced Diploma of Total
Media Marketing to BSB60520 Marketing and 2 years and 9 months
(4 terms) (1 term) Communication (6 terms) 11 Terms
Diploma of Social Media Total
Diploma Digital Marketing
Marketing (4 terms) 2 years
(4 terms)
8 Terms
Pathway to Advanced Diploma of Marketing and Communications:
Students that have completed the 10904NAT Diploma of Social Media Marketing course and an additional
term to complete the remaining 2 entry requirement units will gain direct entry to the Advanced Diploma
of Marketing and Communication therefore shortening the course package duration by 1 term.
Credit pathways (From Diploma of Digital Marketing to the Diploma of Social Media Marketing):
Students who have successfully completed PTG’s 10931NAT - Diploma of Digital Marketing are eligible for
credit transfer for the unit of BSBMKG Write persuasive copy in the 10904NAT Diploma of Social Media
Marketing. This does not reduce the course duration.
Further Studies:
After achieving the 10904NAT Diploma of Social Media Marketing you can progress to other high level
qualifications offered by Pacific Training Group which include:
• ICT60420 Advanced Diploma of Information Technology (Cyber Security)
• BSB60420 Advanced Diploma of Leadership and Management
• SIT60316 Advanced Diploma of Hospitality and Management
• SIT60216 Advanced Diploma of Event Management
Upon successful completion, students of PTG’s 10931NAT Diploma of Digital Marketing can progress to
equivalent or higher-level qualifications offered by PTG which include:
• BSB50820 Diploma of Project Management
• 10904NAT Diploma of Social Media Marketing
• ICT60220 Advanced Diploma of Information Technology (Cyber Security)
• BSB60420 Advanced Diploma of Leadership and Management
• BSB60720 Advanced Diploma of Program Management
• BSB60520 Advanced Diploma of Marketing and Communication
• SIT60216 Advanced Diploma of Event Management
• SIT60316 Advanced Diploma of Hospitality Management
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Study Details
Study mode:
▪ Blended: 20 hours per week including 15 hours face-to-face sessions; and 5 hours online.
▪ Online: 20 hours online per week.
Entry requirements:
▪ Minimum 18 years
▪ Australian Year 11 or equivalent
▪ An upper-intermediate level of English or higher, IELTS 5.5 or equivalent, or successful completion of
PTG’s Language Literacy and Numeracy Assessments
Course-specific entry requirements | BSB60520 Advanced Diploma of Marketing and Communication
Entry to this qualification is limited to those individuals who have completed the following units:
▪ BSBMKG541 Identify and evaluate marketing opportunities
▪ BSBMKG542 Establish and monitor the marketing mix
▪ BSBMKG552 Design and develop marketing communication plans
▪ BSBMKG555 Write persuasive copy
▪ BSBPMG430 Undertake project work
Or
Have four years equivalent full-time relevant work experience.
Students must provide their own laptop and internet access. For full details including entry requirements,
fees and charges, as well as terms and conditions, please visit www.pacifictraining.edu.au
University and Professional Articulation Pathways
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Discover more Opportunities through Partnership Pathways
Pacific Training Group has partnered with the Institute of Managers
and Leaders Australia and New Zealand (IML ANZ) to provide
students with the essential skills needed to set them up for career
success, support their leadership journey and adapt to the ever-
evolving professional world.
Who is IML ANZ?
The Institute is the gold standard-setting professional body
for management and leadership competence and excellence.
For more than 80 years, they have been passionately
supporting professionals on their leadership journey from
interns to CEOs.
Experience the IML ANZ membership benefits
at no additional cost
As part of our partnership, Pacific Training Group students will receive a complimentary membership for
the duration of their studies plus an additional year after, with an opportunity to:
▪ Learn and sharpen skills through personalised professional development, industry engagement
workshops, and discover your strengths and leadership style through professional assessment tools.
▪ Connect and network with Australia's and New Zealand's largest network of managers and leaders, gain
practical advice and support through one-on-one mentoring, and gain access to the member lounge.
▪ Elevate brand you, by using globally recognised post nominals and build your professional profile.
Students studying the Diploma or Advanced Diploma are offered Affiliate Membership at the
commencement of Term 2 studies for the duration of their course (up to 5 years) plus 12 months after
completion. This includes full access to IML member benefits and services IML.
To learn more about IML ANZ, visit their website at www.managersandleaders.com.au
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For a price list and application form, visit www.pacifictraining.edu.au
10904NAT 10931NAT Entry BSB60520
Diploma of Diploma of Requirement Advanced
Units of Competency Social Media Digital of BSB60520 Diploma of
Marketing Marketing Marketing and
Communication
NAT10904001 Plan, implement, and manage content
*
marketing
SIRXMKT006 Develop a social media strategy *
NAT10904002 Plan, conduct, and optimise organic
*
social media marketing
NAT10904003 Plan, manage, and optimise paid social
*
media advertising
NAT10904004 Plan, build, and leverage a personal
*
brand on social media
NAT1090400 Plan, implement, and manage social
*
media conversion strategies
BSBMKG541 Identify and evaluate marketing
* *
opportunities
BSBMKG555 Write persuasive copy * * *
BSBPMG430 Undertake project work * *
BSBMKG552 Design and develop marketing
* *
communication plans
BSBMKG542 Establish and monitor the marketing mix * *
NAT10931001 Conduct omnichannel marketing *
NAT10931002 Plan and conduct performance
*
marketing
NAT10931003 Facilitate organic and earned
*
marketing
NAT10931004 Apply marketing automation *
NAT10931005 Test to optimise performance *
BSBMKG546 Develop social media engagement plans *
BSBMKG547 Develop strategies to monetise digital
*
engagement
BSBMKG621 Develop organisational marketing
*
strategy
BSBMKG626 Develop advertising campaigns *
BSBOPS601 Develop and implement business plans *
BSBSTR602 Develop organisational strategies *
BSBMKG622 Manage organisational marketing
*
processes
BSBMKG623 Develop marketing plans *
BSBMKG624 Manage market research *
BSBTWK601 Develop and maintain strategic business
*
networks
BSBSTR601 Manage innovation and continuous
*
improvement
BSBCRT511 Develop critical thinking in others *
BSBLDR602 Provide leadership across the
*
organisation
BSBCRT512 Originate and develop concepts *
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OHS Media Services Pty Ltd trading as Pacific Training Group ABN 88 116 734 920 RTO 110071 CRICOS Provider 03448K
All information contained in this brochure is correct at time of printing and subject to change without notice.
PTG cannot guarantee that a student will successfully complete the course(s) they are enrolled in, and/or will obtain any migration or employment outcome (unless guaranteed
employment has been arranged), and/or will be eligible for any license or accreditation (unless it is a license outcome guaranteed by the issuer of the license or accreditation), as a
result of training and/or assessment with PTG.
Sydney (Head Office) Gold Coast
Ground Floor 118/243 Pyrmont, Level 2, 3033 Surfers Paradise Blvd,
Pyrmont, Sydney NSW 2009 Surfers Paradise, QLD 4217
[email protected] [email protected]+61 (2) 9265 7080 +61 (7) 5538 9973 RTO 110071 CRICOS Provider 03448K
www.pacifictraining.edu.au
