SUMMER INTERNSHIP REPORT

ON
STUDY OF PRODUCT DFSPL

A report submitted towards the fulfilment of the requirements of the two years full-
time Post Graduate Diploma in Management.

Submitted by: VARSHIKA KUSHWAHA

POST GRADUATE DIPLOMA IN MANAGEMENT
Roll No.: PGP24276
2022-2024

FOSTIIMA Business School

HAF-1, Sector 9, Dwarka, New Delhi- 110077
FOSTIIMA BUSINESS SCHOOL

Plot No. HAF-1

Dwarka Sector-9

New Delhi

A study on product DFSPL

Under the supervision

of

Ms. Neetu Sharma

Submitted by

Varshika Kushwaha

PGP24276
 DECLARATION

I Varshika Kushwaha, PGP24276, a student of FOSTIIMA Business School, New

Delhi, Batch 2022-2024 hereby declare that every part of the project report “A
study on Product DFSPL” submitted by me is my original work done under the
guidance of “Jatin Singhal” for the period of 09 weeks.

I also confirm that wherever I have used text or data from any other sources I have
duly acknowledge the same. This report is a true reflection of the actual work done
by me during my Summer Internship Program.

I would hereby like to thank Ms. Neetu Sharma, faculty mentor for constant
support and encouragement throughout the internship.

06/07/2023

Varshika Kushwaha PGP24276

 ACKNOWLEDGEMENT

The satisfaction and euphoria that accompany the successful completion of any
task would be incomplete without mentioning the people who made it possible,
whose consistent guidance and encouragement crowned the efforts with success.

I would consider it my privilege to express my gratitude and respect to our beloved

Director, Ms. Neetu Sharma of FOSTIIMA Business school, for giving me an
opportunity to undertake this project work.

I express my deepest sense of gratitude to the inspired guidance rendered by my

project guide Mr. Jatin Singhal (Head Credit and Risk) and Guru Prasad Singh
without their help and assistance this project would not have seen the dawn of
success. I cannot forget their contribution as I troubled them through my queries at
every stage of their work and I really appreciate the patience with which they
resolved my doubts amidst their busy schedule, I express my sincere thanks to all
of them.

I am highly indebted to my faculty guide Ms. Neetu Sharma, for her constant
motivation and management insight. Her encouragement and valuable suggestions
helped me throughout the project.

I am also thankful to all the members of the Dowell family and for their valuable
guidance, constant supervision, and encouragement during my project.
DECLARATION BY THE STUDENT
I, Varshika Kushwaha, Roll number PGP24276, hereby declare that the work
described in the enclosed report is my original work done under the Guidance of
Mr. Jatin Singhal and Prof. Neetu Sharma at Dowell Fiscal Services Pvt Ltd for a
period of 14 Weeks.

I also confirm that wherever I have used text or data from any other source I have
duly acknowledged the same. Also, the report is a true reflection of actual work
done by me during my Summer Internship Program.

I would hereby like to thank my parents, friends, and all well-wishers for being
with me and extending encouragement throughout the project.

VARSHIKA KUSHWAHA
(Date) 06/07/2023 PGP24276
 INDUSTRY MENTOR DECLARATION
This is to certify that the report enclosed here is the original work carried out by
Varshika Kushwaha a student of FOSTIIMA Business School, New Delhi towards
partial fulfillment of the Post Graduate Diploma for Management from 02 May
2023 to 02 August 2023.

(Any other narration by the industry mentor)

Mr. Jatin Singhal

(Head Credit and Risk)
(Date) 06/02/2023

Company Seal
FACULTY MENTOR DECLARATION

This is to certify that the report enclosed here is the original work carried out by
Varshika Kushwaha, PGP24276, towards partial fulfilment of the Post Graduate
Diploma for Management from 02nd May 2023 to 02th August 2023.

06/07/2022
Ms. Neetu Sharma

TABLE OF CONTENT
EXECUTIVE SUMMARY
NAME: VARSHIKA KUSHWAHA
ENROLLMENT NO: PGP24276
EMAIL ID:

ORGANIZATION DESCRIPTION: Dowell Fiscal Services Pvt Ltd,

(DFSPL) was incorporated in 1995. It is registered with RBI as a Non- Deposit
Taking, Investment and Credit Company. DFSPL is a boutique NBFC
providing Business Loans to various business enterprises. It is currently
operational in Mumbai, Gurgaon, Faridabad, Yamuna Nagar and Karnal,
Kaithal.
NAME: Dowell Fiscal Services Pvt Ltd (Mehta Group)
INDUSTRY TYPE: NBFC
TITLE OF SIP REPORT: A Study on Product DFSPL & Analysis of NBFC’s.
OBJECTIVE OF SIP:

 Understand the NBFC business model.

 Contribute to projects and initiatives.
 Financial Analysis of 5 NBFC’s.
 Density mapping of MSME’s Sector in 5 Different states.
 Competition mapping and presence of 5 different NBFC’s.
 Understand working on MIS.
 Maintain customer relationship while doing follow up calling regarding
expansion and balance transfer of loan.
 Understand various products offered by the company.
 Poster Designing with the help of Canva.
 Tracking DSA and Customer Visits.

BACKGROUND: During the internship in-depth insights into the non-

banking financial company has been provided deep financial analysis of
different NBFC’s, including density and location mapping of selected states,
competition analysis in different location (to know the opportunity to expand
the NBFC), tracking DSA visit and Customer Visit, designed poster
according to the preference of seniors and taking the customer into
consideration, deep understanding of customer relationship while doing the
follow up call for balance transfer and exposure to various products offered
by the company for investment.

ABOUT THE COMPANY

Dowell Fiscal Services Pvt Ltd is a Private incorporated on 03 July 1995 (under
MEHTA GROUP). It is classified as non-govt company and is registered at
Registrar of Companies, Mumbai. Its authorized share capital is Rs. 100,000,000
and its paid-up capital is Rs. 80,719,696. It is involved in another financial
intermediation.
Dowell Fiscal Services Pvt Ltd.’s Annual General Meeting (AGM) was last held on
30 September 2021 and as per records from Ministry of Corporate Affairs (MCA),
its balance sheet was last filed on 31 March 2021.

Directors of Dowell Fiscal Services Pvt Ltd are:-

Rakesh Govind Chand Mehta (Managing Director and CEO)
Nidhi Rakesh Mehta (Director)
Linkedin Profile-

Dowell Fiscal Services Pvt Ltd.’s Corporate Identification Number is (CIN)

U65999MH1995PTC289390 and its registration number is 289390.Its Email
address is [email protected] and its registered address is 903, Lodha
Supremus, Dr. E. Moses Road, Worli Naka, Mumbai City MH 400018 IN.
Vision: To Secure the Financial Well Being of Small Businesses.
 Its authorized share capital is INR 10.00 Cr., and the total paid-up capital is INR
8.07 Cr.
Brief about Internship
WEEK-1
 During the first week of my internship at Dowell, I had the opportunity to
gain valuable insights into the company and its operations. This initial
period provided me with a comprehensive overview of Dowell and its
various aspects.
 Understand and did profile study whom the company is targeting.

 Studied some topic given by the mentor like loan against share, loan
against property, how NBFC’S works.
WEEK-2

 Prepared an excel file on density of MSME in UP including all district, all

blocks with available pin codes with the help of Janno India and India
growing websites.
 Mentor took as session on competition mapping and explained Finova
capital, Kogta, Sk finace. Made me understands the investor presentation of
HFFC.
 I worked on NBFC and learnt growth opportunity of several area.
WEEK-3
 Prepared an excel file on density of MSME in Rajasthan including all
district, all blocks with available pin codes with the help of Janno India and
India growing websites.
 Prepared an excel file on density of MSME in Madhya Pradesh including all
district, all blocks with available pin codes with the help of Janno India and
India growing websites.

WEEK-4

Follow Up Calls:
 500 call data are allotted to me to take their follow up regarding the balance
transfer and loan extension.
WEEK-5
 This week learnt how to deal and manage customer relationship. Also
generated 18 leads.
WEEK-6

 Prepared financial report of HFFC.

 Designed poster of the company with the help of Canva.
 Prepared a tag line also to make the poster attractive.

WEEK-7

Data analysis
Did analysis of MSME’s sector with the of a file. Including loan ticket size, credit
supply, credit demand.
WEEK-8

Financial Analysis:
 Did financial analysis of 4 NBFC’s and competitive analysis with each other.
And wrote their interpretation also.
WEEK-9

 Worked on MIS and maintained day to day DSA and customer visit record.

PAST TRENDS OF THE COMPANY

Growth and Expansion: Dowell Fiscal Services Pvt Ltd. has seen significant
growth and expansion since its incorporation 1995. The disbursal of loan
percentage is increasing year after year. Also, they expanded their operation in
major parts of Haryana.
Regulatory Changes: NBFCs have experienced regulatory changes aimed at
enhancing transparency, risk management, and financial stability. Regulatory
bodies often impose guidelines and regulations to ensure the soundness of NBFC
operations and protect consumer interests.

CURRENT STATUS OF THE COMPANY

1) Business Model and Diversification: Evaluate the Dowell business model,
product diversification, and market reach. A well-diversified business model
with a balanced product portfolio and a presence in multiple geographies of
Haryana indicates resilience and growth potential.
2) Market Reputation and Brand Image: Consider the Dowell market
reputation, customer trust, and brand image. Reviews, customer feedback,
and industry reports shed light on its standing in the market and customer
satisfaction levels. Providing finance to small enterprises.

FUTURE PLANS OF THE COMPANY

1) Diversification of Product Offerings: Planning to expand their product
portfolio to cater to a wider range of customer needs. This could involve
introducing new financial products, such as specialized loan products,
insurance services, investment options, or wealth management solutions.
Diversification can help NBFCs attract new customers, increase revenue
streams, and mitigate risks associated with a single product line.
2) Expansion into Untapped Markets: Dowell planning to expand their
presence into untapped geographical regions or underserved market
segments. This could involve setting up new branches or adopting an online
model to reach customers in rural areas or smaller towns. By expanding their
market reach, NBFCs can tap into new customer segments and generate
additional business opportunities.
3) Customer-Centric Approach: Dowell may prioritize a customer-centric
approach by focusing on personalized services, quick response times, and
seamless customer experiences. This can involve leveraging data analytics,
AI-powered chatbots, and customer relationship management tools to
understand customer needs, offer tailored solutions, and provide efficient
customer support.
KEY POINTS OF THE COMPANY
1) Access to Credit: Dowell often offer easier access to credit for MSMEs,
which may face challenges in obtaining loans from traditional banks. They
have flexible lending criteria and a better understanding of the unique needs
and risks associated with MSMEs.
2) Faster Loan Processing: Dowell typically have streamlined loan approval
processes and quicker disbursal timelines compared to traditional banks.
This efficiency is beneficial for MSMEs, which often require timely funding
to meet their operational needs.
3) Collateral Requirements: NBFCs may have more flexible collateral
requirements or accept alternate collateral options, allowing MSMEs to
secure loans without having significant assets or collateral.
4) Relationship-Based Approach: NBFCs often focus on building long-term
relationships with MSMEs. They provide advisory services, mentoring, and
support beyond financing, helping MSMEs navigate business challenges and
grow sustainably.
5) Technology Adoption: Many NBFCs leverage technology to enhance their
services for MSMEs. This includes online loan applications, digital
document verification, and real-time monitoring of MSME borrowers,
making the loan process more convenient and efficient.

NATURE, STRUCTURE AND CHARACTERISTICS

Dowell (NBFC) is a financial institution that provides banking and financial
services without having a banking license. Dowell play a crucial role in the Indian
financial system and offer a wide range of services such as loans, investments,
financing. Here are the nature, structure, and characteristics of Dowell:

Nature of Dowell (NBFC)

  Non-Banking: Dowell does not hold a banking license and cannot accept
demand deposits like traditional banks. However, they can accept other types
of deposits such as fixed deposits and recurring deposits.
 Financial Services: Dowell primarily engaged in providing financial
services, which include loans, investments. They cater to the diverse
financial needs of individuals and businesses.

Structure of Dowell:

 Registration: Dowell registered under the regulatory framework of the

country where they operate. In India, NBFCs are regulated by the Reserve
Bank of India (RBI) and must obtain a Certificate of Registration (COR)
from the RBI to carry out financial activities.
 Legal Entity: Dowell is structured as a company, as a private limited
company, under the Companies Act, 2013. It has minimum net owned fund
(NOF) requirement as specified by the regulatory authority.
 Management: Dowell managed by a board of directors comprising
professionals with expertise in finance and related fields. The board is
responsible for setting policies, making strategic decisions, and ensuring
compliance with regulatory requirements.

Characteristics of Dowell:

 Limited Banking Functions: Unlike banks, Dowell cannot issue checks, and
they cannot provide checking and savings accounts. However, they can offer
services such as loans, credit facilities, and investment products.
 Credit Provision: Dowell primarily engage in lending activities, providing
loans to individuals and businesses. They can specialize in specific types of
loans such as vehicle loans, consumer loans, microfinance.
 Access to Capital Markets: Dowell can raise funds from the capital market
by issuing debentures, bonds, or by securitization of their loan portfolios.
This enables them to diversify their funding sources and expand their
lending activities.
 Regulation: Dowell is regulated financial regulatory authority of the country.
The regulatory framework ensures that Dowell maintain financial stability,
 follow fair lending practices, and safeguard the interests of depositors and
investors.

NATURE OF PRODUCTS OFFERED IN THE INDUSTRY

Dowell Fiscal Services currently offers two products:
1) Loan Against Shares: A loan against shares is a type of financing where a
borrower pledges their shares or securities as collateral to obtain a loan
from a financial institution, such as a bank or non-banking financial
company (NBFC). Instantly raise money for your business by pledging
your shares, mutual funds, or life insurance policies as collateral. Based on
the value of security offered, a limit is assigned, and the borrower can draw
down based on his requirement. Interest is charged based on actual usage of
the limit.
2) Loan Against Property: A loan against property, also known as a mortgage
loan or property-backed loan, is a type of secured loan where a borrower
pledges their property as collateral to obtain funds from a lender. The
borrower offers their property, such as a residential or commercial property,
as collateral for the loan. The property's market value and legal ownership
are assessed by the lender before approving the loan.
The loan amount depends on the value of the property being pledged as collateral.
Lenders typically offer a percentage of the property's market value as the loan
amount, known as the loan-to-value (LTV) ratio. LTV ratios may vary based on the
lending institution and the type of property.

“Get Loan for expanding your business by providing a Residential Property as

collateral. Get Loans up to 10 lacs for loan tenor of up to 10 years. Repayments
can be made through easy monthly instalments.”
PERFORMANCE OF THE PRODUCT AND SERVICES IN THE MARKET
& INDUSTRY

 Market Volatility: The performance of loan against shares can be

influenced by market volatility. In a stable and growing market, borrowers
 may have a positive experience, as the value of their pledged securities may
increase, allowing for better borrowing terms. However, during periods of
market downturns or extreme volatility, the value of securities may decline,
potentially leading to margin calls or the need for additional collateral.
 Interest Rates and Terms: The terms and interest rates associated with loan
against shares can vary among lenders. It's important for borrowers to
carefully consider the terms, including interest rates, fees, and repayment
schedules, before entering such loans.
 Risks and Rewards: Loan against shares carries inherent risks. If the
borrower fails to repay the loan, the lender may sell the pledged securities to
recover the loan amount. Depending on market conditions, the borrower
may face the risk of losing their investments if the collateral value falls
significantly.
 Regulatory Environment: The performance of loan against shares can also
be influenced by regulatory changes. Different jurisdictions may have
specific regulations governing securities-backed lending, and changes in
these regulations can impact the availability and terms of such loans.
 Loan Portfolio Quality: There loan portfolio increased Yoy. Non-
performing assets (NPA) or the percentage of loans in the portfolio that are
in default. Lower NPA ratios indicate better loan quality.
 Interest Rates and Competitiveness: Dowell provides loans on low rates
as compared to other NBFC’s A competitive interest rate attracts borrowers
and contribute to the Dowell loan growth.

COMPARATIVE ANALYSIS OF PRODUCT/ SERVICE IN THE MARKET

AND INDUSTRY
A comparative analysis of a loan against shares of a Non-Banking Financial
Company (NBFC) in the market and industry would involve assessing various
factors related to both the loan and the NBFC sector. Here are some key points to
consider in such an analysis:

 Dowell offers several distinct advantages compared to other products or

services available in the market.
  Firstly, it provides financial stability to small vendors. They are supporting
them to improve their living and expand their business. Additionally, clients
benefit from dedicated relationship managers who offer personalized
assistance, faster loan disbursals support, and unbiased advice.

 Moreover, Dowell has established strong collaboration with top financial

firm like Mehta Equites and investment companies, allowing them to
provide clients wide range of options.
 Dowell strives to deliver a superior experience and help clients achieve their
financial goals.

REVIEW OF LITERATURE
REVIEW OF DOCUMENT AND LITERATURE OF COMPANY

While conducting a review of documents and literature for Dowell, Non-Banking

Financial Company (NBFC), it is important to follow a structured and systematic
approach. Here are some steps to consider:
 Scope: The objective of this study is basically to map the density of MSME
in some states of India. This study will help the company to expand their
business in various locations.
 Regulatory Compliance: NBFCs are subject to regulatory oversight.
Dowell registered under relevant regulatory frameworks, such as guidelines
and regulations issued by the Reserve Bank of India (RBI) or other
regulatory bodies.
 Analyse Financial Performance: After Examine the NBFC's financial
statements, including balance sheets, income statements, and cash flow
statements. Dowell is doing good year on year basis also their disbursement
is increasing as well.
 Primary focus: Dowell focus is on small enterprises to provide end-end
solutions to them and financial stability so they can grow their living as well
as their business.

VALUES OBSERVED AT Dowell:

 INTEGRITY & RESPECT: Our foremost standards of conduct

  MENTORSHIP: Attract and develop the most talented professionals
 CLIENT SATISFACTION: To ensure that customer satisfaction is
fundamental to the business.
 TRANSPARENCY & TRUST: To ensure transparent deals for our growth
and wealth enhancement of the investor. We must conduct our business
fairly, with honesty and transparency.
 STANDARDS: We must constantly strive to achieve the highest standards
in our work and in the quality of the services we provide.

METHODOLOGY OF INTERNSHIP
About methodology of internship (current project)

Currently worked on the financial analysis of 4 NBFC’s – Finova Capital, AYE

finance, SK finance, Five Star.

o Objectives: Objective of this project is to understand how NBFC’s works

and grow their business. Also understand their weaknesses and strengths and
find the best one among them.

COMPETITION LANDSCAPE OF FINOVA CAPITAL

FY20 FY21 FY22

BOOK SIZE 58,577.04 Lakhs 94,819.35 Lakhs 1,62,875.71 Lakhs
(AUM)
Revenue from 12,504.08 Lakhs 18,329.07 Lakhs 33,246.81 Lakhs
operations

INTEREST 11,684.93 Lakhs 17,585.06 lakhs 32,082.40 Lakhs

INCOME

OTHER 5.44 Lakhs 1.45 Lakhs 11.43 Lakhs

INCOME
EXPENSES 10,302.26 Lakhs 14,468.06 Lakhs 21,440.17 Lakhs

GNPA 3514.6 lacs. 1716.2 lacs. 1579.8 lacs

NNPA 234.30 lacs. 456.08 lacs 521.2 lacs.

Liabilities 54,041.99 66,828.11 1,05,535.75

Profit before tax 2,207.26 3,862.46 11,818.07

Profit after tax 1,650.15 2,900.59 8,837.47

ROA 0.29 0.36 0.95

COMPETITION LANDSCAPE OF FIVE - STAR

FY20 FY21 FY22

BOOK SIZE 3,892 Cr 4,445 Cr 5,067 Cr
(AUM)
Revenue from 78,671.48 104974.22 125,406.36
Operations (lacs)

Interest Income 74,682.42 101,487.58 120,376.55

(lacs)
Other Income 63.25 151.25 210.56
(lacs)
Expenses (lacs) 43,804.68 57,481.39 65,196.01

GNPA (lacs) 5,322.63 4,519.36 5,304.99

NNPA (lacs) 4,380.51 3,707.52 3,454.04

Liabilities (lacs) 2,38,599.81 345,103.85 261,330.28

Profit before tax 34,930.05 47,644.08 60,420.91

Profit after tax 26,195.04 45,354.45 60,420.91

ROA 0.22 0.27 0.28

DISBURSEMEN 2409 1245 1756

T (Cr.)
COMPETTITON LANDSCAPE OF AYE FINANCE

FY20 FY21 FY22

BOOK SIZE 1781.41 CR. 1500.76 Cr. 1,687.71 Cr.
(AUM)
Revenue from 411.73 Cr. 495.27 Cr. 431.92 Cr.
operations
Interest Income 392.22 Cr. 482.51 Cr. 415.39 Cr.
Other Income 1.20 Cr. 4.15 11.57
Expenses (Cr.) 372.98 476.14 510.92
GNPA (Cr.) 102.24 116.32 80.12
NNPA (Cr.) 38.60 46.39 54.73
Liabilities (Cr.) 1480.9 1344.85 1580.76
Profit before tax 39.95 (67.41) 23.28
Profit after tax 32.41 (45.72) 16.89
ROA 0.20 0.45 0.19
Disbursement 1624 668 1303
(Cr.)

COMPETITION LANDSCAPE OF SK FINANCE

FY 20 FY 21 FY 22
AUM (Cr) 2986 3417 4714
Revenue from 57248.96 69,118.33 82,068.72
operations(lacs)
Interest Income 54544.5 65,388.40 77,525.35
Other Income 991.31 963.45 630.49
Expenses (Cr.) 47689.8 56,776.68 64,308.40
GNPA (lacs) 11924.41 13,835.78 13,507.76
NNPA (lacs) 7147.25 6,507.53 9,647.32
Liabilities (lacs.) 263379.69 3,31,225.37 4,62,574.18
Profit before tax 10550.47 12,341.65 17,760.32
(lacs)
Profit after tax 7853.67 9108.47 14,287.41
(Lacs.)
ROA 3.24 3.05 3.65
Disbursement 2194 1631 3226
(Cr.)

o Research and Preparation: This project describes the financial of NBFC’s

and the best technologies they are working with. This may include studying
relevant literature, familiarizing myself with the organization, its industry,
competitors, and any specific tools.
o Data Collection: Data is collected from their official website. This can
involve data analysis.
o Data Analysis: Describe the methods used to analyze the data you collected.
Explain the statistical or qualitative techniques applied, any software or
programming languages utilized, and the rationale behind your analytical
approach.
o Study: Study on MSME’s sector to find out their contribution in GDP and 5
MSME’s cluster.
o The Micro Small and Medium Enterprises (MSMEs) sector is a major
contributor to the socio-economic development of the country. In India, the
sector has gained significant importance due to its contribution to Gross
Domestic Product (GDP) of the country and exports. The sector has also
contributed immensely with respect to entrepreneurship development
especially in semi-urban and rural areas of India.
o According to the provisions of Micro, Small & Medium Enterprises
Development (MSMED) Act, 2006 the Micro, Small and Medium
Enterprises (MSME) are classified in two classes i.e., Manufacturing
Enterprises and Service Enterprises.

o The MSME sector comprises nearly 63 million enterprises, which contribute

30 per cent to India’s GDP, 45 per cent to manufacturing, 40 per cent to
exports, and provides employment to over 113 million people, per
government data.

o TOP 5 STATES IN MSMES OPPORTUNITIES

MSME Clusters

o Uttar Pradesh (12%)

 o West Bengal (10%)
o Tamil Nadu (9%)
o Maharashtra (8%)
o Karnataka (6%)

PERIOD OF STUDY
The period of study is between 10 to 15 days to complete the whole project. It is a
full-time project.
DETAILS OF THE ACTUAL WORK/PROJECT DONE DURING THE
INTERNSHIP
 Did profile study of different class of vendor, basically in which segment the
company is providing loan to people. Their main focus in on MSME’s sector
basically micro and small businesses.
 I did density mapping of MSME in UP, MP, UK, Rajasthan etc with the help
of Jaano India and India growing websites. I covered all districts and all
blocks of these states with the available pin codes.
 Included the population of the districts. Also measure number of enterprises
with animal poultry.
 Also measure total no of registered MSME’s by including manufacturing
and service sector.
 Did all the mapping like this and the filled the excel sheet.

 I worked on Finova, Kogta, and SK Finance through excel file provided by

the company and learnt the growth opportunity and location mapping of
those area, so that the company can also give a tough competition to them.
 500 call data are allotted to me to take customer’s follow up regarding the
balance transfer and expansion of loan process.
 Also designed a poster for company with the help of Canva.
  Also Did financial analysis of 4 NBFC’s for last 3 years. Also included %
cluster of MSME’s Sector with their principal motivators.

PRINCIPAL MOTIVATORS - Micro, Small, and Medium Enterprises (MSMEs) can be

motivated by various factors depending on their specific circumstances and goals.
Here are some principal motivators commonly observed among MSMEs:

 Independence and Entrepreneurship - Many individuals are motivated to

start their own MSMEs to gain independence, be their own boss, and have
control over their work and decision-making processes.
 Financial Opportunities - MSMEs can provide financial opportunities
through profit generation and potential wealth accumulation.
Entrepreneurs often see their business ventures as a means to improve
their financial situation and achieve economic stability.
 Flexibility and Work-Life Balance - MSME owners may be motivated by the
desire to create a flexible work environment that allows for a better work-
life balance. They seek the freedom to set their own schedules and have
more time for personal and family commitments.
 Job Creation and Economic Impact - MSMEs are significant contributors to
job creation and economic development. Entrepreneurs motivated by social
impact are driven by the opportunity to provide employment opportunities,
support local communities, and contribute to the overall growth of the
economy.
 Personal Growth and Learning - MSME owners often value the personal
growth and continuous learning opportunities that come with running a
business. They are motivated by the chance to develop new skills, expand
their knowledge base, and gain valuable experiences.
 Autonomy and Decision-Making - MSME owners have the freedom to
make independent decisions and have a direct impact on the direction and
growth of their businesses. The ability to implement their ideas and
strategies without bureaucratic hurdles can be a significant motivator.
 Compared PSU and PVT NBFC in relation to Credit
demand and Credit Supply.
 CREDIT DEMAND – For NBFCs, the demand grew by more than 2x for the
same period. This can be attributed to the efforts on the part of the
government and financial sector to develop and implement multiple support
mechanisms for the MSME sector. A push toward digital transactions from
both governments, as well as the private sector, further redressed the credit
requirement. The credit demand graph increase if I see in context of NBFC
because of easer access to credit, anyone can easily get loan especially those
who have limited credit history and also faster loan approval and
disbursement.
If I see FY 21 Q2, Q3, Q4 the growth was slow as compared to PSU and
PVT. In FY 22 Q1 the graph is going up till FY 23 Q3 and now NBFC is
giving perfect competition to private banks.
 CREDIT SUPPLY – The credit supply size of small businesses is
comparatively high in relation to micro and medium businesses. The major
player is private banks, they maintained their market share throughout the
year. Disbursements in FY23-Q2 grew by 24% YoY. Micro, small and
medium segments saw a growth of 54%, 23% and 9% in disbursements,
respectively.

NBFC’s acquired the minimum market share in comparison with PSU and
PVT. Disbursements in PSBs, PVT and NBFCs grew at 21%, 25% and
34%, respectively. In Micro segment, origination share has moved from
PSBs to PVT and NBFCs over 2 years.

 Also, understand the average loan size by MSME segment Yoy.

  Also made a file on porter five forces to understand the way forward to a
new NBFC.

Explanation: -

The Porter's Five Forces model is a framework used to analyse the competitive
environment of an industry. When considering setting up a Non-Banking Financial
Company (NBFC), you can apply this model to understand the factors that may
influence the success and profitability of your venture. Here's an overview of the
Porter's Five Forces model applied to the NBFC industry before setting up:

1) Threat of New Entrants: The threat of new entrants in the NBFC industry
depends on various factors such as regulatory requirements, capital
requirements, and barriers to entry. Before setting up an NBFC, you should
 assess the ease with which new competitors can enter the market. Consider
the licensing process, capital adequacy requirements, and other regulatory
barriers that could deter potential new entrants. Higher barriers to entry will
reduce the threat of new competition.

2) Bargaining Power of Suppliers: In the context of an NBFC, suppliers refer

to entities that provide the necessary resources, including capital,
technology, and infrastructure. Evaluate the availability and bargaining
power of these suppliers. For example, if there are limited sources of
funding or a few technology providers, they may have more leverage over
NBFCs, potentially impacting profitability. Analyse the strength of supplier
relationships and any potential risks associated with them.

3) Bargaining Power of Customers: The bargaining power of customers

refers to their ability to influence pricing and terms of service. In the NBFC
industry, customers can include borrowers, depositors, or investors. Assess
the competitive landscape and the power that customers may have in
negotiating interest rates, repayment terms, or investment returns.
 Understanding customer preferences and the potential for substitution will
help you determine the competitiveness of your offerings.
4) Threat of Substitute Products or Services: Consider the availability of
alternative financial services that can substitute the services offered by your
NBFC. Evaluate the competition from banks, other NBFCs, peer-to-peer
lending platforms, or fintech companies that provide similar financial
products. Analyse the advantages and unique value proposition your NBFC
can offer to differentiate itself from substitutes and create a competitive
advantage.
5) Intensity of Competitive Rivalry: Examine the level of competition within
the NBFC industry. Assess the number and strength of existing players, their
market share, and their strategies. Evaluate factors such as product
differentiation, pricing strategies, customer loyalty, and market saturation. A
highly competitive environment may reduce profitability and increase the
need for differentiation and effective marketing.

By analysing these five forces, you can gain insights into the competitive
dynamics of the NBFC industry before setting up your company. This
understanding will help you identify potential opportunities, risks, and areas
where you can create a competitive advantage. Keep in mind that industry
dynamics may evolve over time, so it's crucial to regularly reassess these
forces to adapt your strategy accordingly.

 Worked on company’s MIS to track the DSA and Customer visits of

salespersons in certain area of Haryana. Recoded daily visits made by the
salesperson, including with their details.

 Also wrote scripts to offer loan to small vendors.

Script: -

Hello Sir/ Mam,

Am I taking to Mr. Xyz.
I’m calling from Do-well fiscal services Pvt Ltd, and we are offering secured and
unsecured loans for small businessman like yours and we can provide financial
assistance of up to 15 lakhs for your business basis your eligibility.
Is it a good time to Talk.
No-
What will be a good time to talk?
Yes.
Are you interested in availing a loan with us-
If yes-
 What kind of business you are doing currently. (Small details regarding the
business he is operating)
We would like to schedule a meeting with you for our business manager who will
provide you complete details. Please let me know a suitable time for the same.
If no-
Thanks for your time, sir it will be a great help if you can confirm the reason of not
looking for a loan right now.

It will be a great help if you can provide us any leads of your known people who
might be looking out for a loan.
If he asks for further company details:
We as a company were incorporated in 1995, and it is also registered with RBI as a
Non- Deposit Taking, Investment and Credit Company. So, our company provides
financial assistance to small enterprises/ entrepreneurs like you.

 Also wrote some write ups given by TL, to understand who NBFC’S works.
ACHIEVEMENTS/FINDINGS FROM THE WORK/PROJECT

 Market Research: Conducted market research to identify potential

customer segments, analyze market trends, and evaluate the competitive
landscape of NBFCs. Your findings could have helped the company refine
their target market and develop effective marketing strategies.
 Risk Management: Assisted in identifying and assessing various risks
associated with lending and investment activities. Your work could have
included developing risk management frameworks, evaluated risk mitigation
strategies, and conducted stress tests to evaluate the financial health of the
NBFC.
 Regulatory Compliance: NBFCs operate under specific regulatory
guidelines and compliance requirements. During internship, I understand the
compliance with relevant laws and regulations.
 Product Development: Involved in product development, contributed to the
creation and enhancement of financial products and services offered by the
NBFC. Achievements includes market research, product design, and the
development of marketing strategies to promote these products.
 Process Improvement: NBFCs often strive to optimize their operations and
streamline processes to improve efficiency and customer satisfaction. I have
identified areas for improvement, proposed process enhancements, and
implemented changes to streamline workflows and enhance operational
effectiveness.
 Client Relationship Management: NBFCs rely on building and
maintaining strong relationships with their clients. My achievements include
assisting in, managing client queries, and developing strategies to enhance
client satisfaction and retention.
CONCLUSION OF THE INTERNSHIP/PROJECT

"Concluding my internship in the NBFC sector has been a rewarding and insightful
experience. Over the course of my internship, I had the opportunity to work on
various projects and gain practical knowledge about the functioning of an NBFC. I
would like to highlight some key takeaways and accomplishments from my
internship:
 Learning and Skill Development: Throughout the internship, I deepened
my understanding of financial products, risk management, credit analysis,
and regulatory compliance in the context of an NBFC. This experience has
equipped me with valuable skills that will be beneficial for my future career
in the financial industry.
 Project Contributions: I actively participated in market research, credit
analysis, and process improvement initiatives. By conducting
comprehensive market research, I provided valuable insights into potential
customer segments and market trends.
 Regulatory Compliance: One of the significant aspects of working in an
NBFC is adhering to regulatory guidelines. I actively engaged in ensuring
compliance with regulations and contributing to the development of
compliance frameworks. These experiences have given me a strong
understanding of the regulatory landscape governing the NBFC sector.
 Teamwork and Collaboration: Throughout the internship, I had the
opportunity to collaborate with professionals from different departments
within the NBFC. Working as part of a team, I developed effective
communication and interpersonal skills, which were crucial in delivering
successful outcomes for various projects.
 Professional Growth: My internship in the NBFC sector has contributed
significantly to my professional growth. It provided me with practical
exposure to real-world challenges and allowed me to apply theoretical
knowledge in a practical setting. This experience has enhanced my problem-
solving abilities, analytical skills, and decision-making capabilities.
Overall, my internship in the NBFC sector has been a valuable steppingstone in my
career journey. It has provided me with an in-depth understanding of the operations
and functions of an NBFC, and I am confident that the knowledge and skills gained
during this internship will serve me well in my future endeavors within the
financial industry."

RECOMMENDATION TO THE COMPANY

 Strengthen Risk Management Practices: Recommend implementing

robust risk management practices to mitigate potential risks associated with
lending and investment activities. This involve conducting regular risk
assessments, implementing risk monitoring systems, and establishing
comprehensive risk mitigation strategies.
 Enhance Customer Experience: Suggest measures to improve the overall
customer experience. This includes streamlining the simplifying application
procedures and providing efficient customer support. Emphasize the
importance of delivering personalized services and building long-term
customer relationships.
 Embrace Technological Solutions: Recommend leveraging technology to
automate and streamline internal processes. This involve adopting advanced
data analytics tools for credit assessment, implementing customer
relationship management (CRM) systems, or exploring digital platforms for
online transactions and customer interactions.
 Expand Product Offerings: Propose to development of new financial
products or the enhancement of existing ones to cater to a broader range of
customer needs. Conduct market research to identify potential gaps in the
market and recommend product innovations that align with the company's
goals and target market.
 Focus on Regulatory Compliance: Emphasize the importance of staying up
to date with regulatory changes and recommend establishing a robust
compliance framework. Suggest regular internal audits, training programs
for employees on regulatory requirements, and maintaining strong
relationships with regulatory bodies to ensure adherence to legal and
regulatory obligations.
 Foster Collaboration and Knowledge Sharing: Encourage the NBFC to
foster a culture of collaboration and knowledge sharing among employees.
Recommend organizing regular team meetings, workshops, or training
 sessions to enhance cross-functional collaboration, share best practices, and
promote continuous learning within the organization.
 Emphasize Ethical Practices: Highlight the significance of maintaining
high ethical standards in all business activities. Recommend establishing a
code of conduct and ethics policies that align with industry best practices.
Encourage promoting transparency, fairness, and integrity in dealings with
customers, employees, and stakeholders.
 Consider Sustainable Practices: Incorporating sustainable practices into
the NBFC's operations. This involve incorporating environmental, social,
and governance (ESG) considerations into investment decisions, promoting
responsible lending practices, and supporting initiatives that align with
sustainable development goals.
BIBLOGRAPHY

Websites:- https://mehtagroup.in/
https://jaanoindia.swaniti.org/
https://www.thecompanycheck.com/company/dowell-fiscal-services-pvt-ltd/
U65999MH1995PTC289390