Introduction
PUSH IT UP BROWS AD CAMPAIGN: https://www.youtube.com/watch?v=xl2tVeoECU0
Business background and history
Market structure
Geographical markets the business deals with
Suppliers’ information (certificates and degrees needed to
run the business)
Customer profile
Competition
Competitive advantages
Trends which you see affective towards the business
Covid impact on the business
Scan through your Social Media pages, website, LinkedIn
page, etc.
About the Brand
Brows By Sara Sadr, also known as BBS, is a Canadian cosmetic company best known for its eyebrow
products. The company was founded by Professional Makeup Artist based in Vancouver, BC, Sara Sadr.
BBS offers services like eyebrow lamination, eyebrow tinting, eyebrow grooming, and eyebrow henna.
Name: Push It Up Brows
Founded: 2020
Location: Vancouver, BC, Canada
History
Founder: MAKEUP BY SARA SADR
Vision: Sell Worldwide and in well established retailers such as Sephora
& Focus: Specializes in personalized, multi-purpose products used by regular individuals and Pro
Makeup Artists
Overview Mission: To offer tailored and professional eyebrow grooming solutions to meet individual needs
Brand Essence: Welcoming, stylish, multi-purpose and customer-centric
Goals: To fill the gap in the market for personalized hair, eyebrow, and face grooming/makeup
services
Services: High-quality and customized eyebrow and makeup products and services
Potential for Growth: Being a new brand, there may be room for expansion and diversification of
services/products in the future.
Brand Identity
Brand Personality: excitement and sincerity
Brand Feelings: fun, self approval (confidence),
respect (cleaning packaging)
Colors: Pink, White, Silver, Black
Style: clean and sleek, easy to carry
Imagery: feather-like brows, ultra modern look
Packaging: metal container, comes in 4 colors
Name: Push It Up Brows
Founded: 2020
Location: Vancouver, BC, Canada
History
Founder: MAKEUP BY SARA SADR
Vision: Sell Worldwide and in well established retailers such as Sephora
& Focus: Specializes in personalized, multi-purpose products used by regular individuals and Pro
Makeup Artists
Overview Mission: To offer tailored and professional eyebrow grooming solutions to meet individual needs
Brand Essence: Welcoming, stylish, multi-purpose and customer-centric
Goals: To fill the gap in the market for personalized hair, eyebrow, and face grooming/makeup
services
Services: High-quality and customized eyebrow and makeup products and services
Potential for Growth: Being a new brand, there may be room for expansion and diversification of
services/products in the future.
Push It Up Brows
Looking for the eyebrow lamination effect without the commitment? Brows by Sara Sadr has you covered
by introducing "Push It Up Brows". A solution for people who are seeking an easy-to-use, quick-fix
eyebrow product for daily use. BBS services and Push It Up Brows are the perfect solution for people who
are looking for a self esteem boost by making the eyebrows look flawless.
Industry Analysis
Growth of eyebrow industry
Cultural differences
Eyebrow lamination trend
Competitive market
Customer Reviews
Sadie
Angela Janice
Absolutely loved my
UNREAL!! The thing I I've always struggled
eyebrow lamination
loved the most is that it with light colored
package service. The tint
doesn't flake!!! I've used eyebrows... until I met
was the most
many brow products and Sara and she
extravegant shade and
this one is my favourite. transformed my brows!
made my eyebrows look
10x better.
Competitive Analysis
Direct Competitors: Based in Vancouver, Canada
Bee Pampered Company Byoode Styling Brow Soap
Worldwide Competitors: Sephora
Benefit Brow Gel Anastasia Beverly Hills Brow Freeze
Patrick Ta Major Brows
Target Market + Positioning
+ Marketing Objectives
Boost self confidence
Mobile services
Make real connection with customers
Create lasting relationship
Easy and accessible product and services
Eyebrow Lamination
BEFORE
AFTER
POPs
Similar packaging to
competitor brands.
Similar target market
to competitor brands.
Other beauty salons
are offering same services.
PODs
Passion and experience of
a local artist in BC.
Human touch of a
professional eyebrow specialist.
Canadian owned brand
found by a Professional Makeup Artist.
Mobile services and
customization which is
personable to the clients.
One on one feedback
and client messaging system, fast response.
Push It Up Brows
Communications +
Implementation Plan
Offline (real world) strategies:
Word of mouth
Physical showcasing of product itself
Sara’s own brows are a great example of her work
Beauty community group
Online Strategy
Website built by Six @pushitupbrows
Social Media Handles www.sarasadr.com
Covid Impact
Temporary closures and reduced operations during lockdowns.
Implemented stricter hygiene protocols and safety measures.
Adapted by offering appointment-based services for capacity
management and social distancing.
Accelerated adoption of online booking and social media
engagement to stay connected with customers during closures.
INFLUENCERS
Conclusion
This is a brand discovery, research and documented brand analysis and strategy for
Push It Up Brows.