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Eyebrow Solutions for Confidence

Push It Up Brows is a Canadian cosmetic company founded in 2020 by makeup artist Sara Sadr that specializes in personalized eyebrow grooming solutions. It offers services like eyebrow lamination and tinting as well as a new daily-use eyebrow gel product. The brand aims to boost customers' self-confidence and fill a gap in the market for customized eyebrow services through a welcoming, stylish approach and by building lasting relationships with clients. It faces competition from other beauty brands but differentiates through Sara's experience and mobile, personalized services.

Uploaded by

Tahmina Sobhan
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0% found this document useful (0 votes)
307 views25 pages

Eyebrow Solutions for Confidence

Push It Up Brows is a Canadian cosmetic company founded in 2020 by makeup artist Sara Sadr that specializes in personalized eyebrow grooming solutions. It offers services like eyebrow lamination and tinting as well as a new daily-use eyebrow gel product. The brand aims to boost customers' self-confidence and fill a gap in the market for customized eyebrow services through a welcoming, stylish approach and by building lasting relationships with clients. It faces competition from other beauty brands but differentiates through Sara's experience and mobile, personalized services.

Uploaded by

Tahmina Sobhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Introduction

PUSH IT UP BROWS AD CAMPAIGN: https://www.youtube.com/watch?v=xl2tVeoECU0

Business background and history


Market structure
Geographical markets the business deals with
Suppliers’ information (certificates and degrees needed to
run the business)
Customer profile
Competition
Competitive advantages
Trends which you see affective towards the business
Covid impact on the business
Scan through your Social Media pages, website, LinkedIn
page, etc.
About the Brand
Brows By Sara Sadr, also known as BBS, is a Canadian cosmetic company best known for its eyebrow

products. The company was founded by Professional Makeup Artist based in Vancouver, BC, Sara Sadr.

BBS offers services like eyebrow lamination, eyebrow tinting, eyebrow grooming, and eyebrow henna.
Name: Push It Up Brows

Founded: 2020

Location: Vancouver, BC, Canada

History
Founder: MAKEUP BY SARA SADR

Vision: Sell Worldwide and in well established retailers such as Sephora

& Focus: Specializes in personalized, multi-purpose products used by regular individuals and Pro

Makeup Artists

Overview Mission: To offer tailored and professional eyebrow grooming solutions to meet individual needs

Brand Essence: Welcoming, stylish, multi-purpose and customer-centric

Goals: To fill the gap in the market for personalized hair, eyebrow, and face grooming/makeup

services

Services: High-quality and customized eyebrow and makeup products and services

Potential for Growth: Being a new brand, there may be room for expansion and diversification of

services/products in the future.


Brand Identity
Brand Personality: excitement and sincerity
Brand Feelings: fun, self approval (confidence),
respect (cleaning packaging)
Colors: Pink, White, Silver, Black
Style: clean and sleek, easy to carry
Imagery: feather-like brows, ultra modern look
Packaging: metal container, comes in 4 colors
Name: Push It Up Brows

Founded: 2020

Location: Vancouver, BC, Canada

History
Founder: MAKEUP BY SARA SADR

Vision: Sell Worldwide and in well established retailers such as Sephora

& Focus: Specializes in personalized, multi-purpose products used by regular individuals and Pro

Makeup Artists

Overview Mission: To offer tailored and professional eyebrow grooming solutions to meet individual needs

Brand Essence: Welcoming, stylish, multi-purpose and customer-centric

Goals: To fill the gap in the market for personalized hair, eyebrow, and face grooming/makeup

services

Services: High-quality and customized eyebrow and makeup products and services

Potential for Growth: Being a new brand, there may be room for expansion and diversification of

services/products in the future.


Push It Up Brows
Looking for the eyebrow lamination effect without the commitment? Brows by Sara Sadr has you covered

by introducing "Push It Up Brows". A solution for people who are seeking an easy-to-use, quick-fix

eyebrow product for daily use. BBS services and Push It Up Brows are the perfect solution for people who

are looking for a self esteem boost by making the eyebrows look flawless.
Industry Analysis
Growth of eyebrow industry
Cultural differences
Eyebrow lamination trend
Competitive market
Customer Reviews

Sadie
Angela Janice
Absolutely loved my
UNREAL!! The thing I I've always struggled
eyebrow lamination
loved the most is that it with light colored
package service. The tint
doesn't flake!!! I've used eyebrows... until I met
was the most
many brow products and Sara and she
extravegant shade and
this one is my favourite. transformed my brows!
made my eyebrows look
10x better.
Competitive Analysis
Direct Competitors: Based in Vancouver, Canada

Bee Pampered Company Byoode Styling Brow Soap


Worldwide Competitors: Sephora
Benefit Brow Gel Anastasia Beverly Hills Brow Freeze

Patrick Ta Major Brows


Target Market + Positioning
+ Marketing Objectives
Boost self confidence
Mobile services
Make real connection with customers
Create lasting relationship
Easy and accessible product and services
Eyebrow Lamination
BEFORE

AFTER
POPs
Similar packaging to
competitor brands.
Similar target market
to competitor brands.
Other beauty salons
are offering same services.
PODs
Passion and experience of
a local artist in BC.
Human touch of a
professional eyebrow specialist.
Canadian owned brand
found by a Professional Makeup Artist.
Mobile services and
customization which is
personable to the clients.
One on one feedback
and client messaging system, fast response.
Push It Up Brows
Communications +
Implementation Plan
Offline (real world) strategies:

Word of mouth
Physical showcasing of product itself
Sara’s own brows are a great example of her work
Beauty community group
Online Strategy
Website built by Six @pushitupbrows
Social Media Handles www.sarasadr.com

Covid Impact
Temporary closures and reduced operations during lockdowns.
Implemented stricter hygiene protocols and safety measures.
Adapted by offering appointment-based services for capacity
management and social distancing.
Accelerated adoption of online booking and social media
engagement to stay connected with customers during closures.
INFLUENCERS
Conclusion
This is a brand discovery, research and documented brand analysis and strategy for
Push It Up Brows.

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