DATA ANALYSIS AND
INTERPRETATION
DATA ANALYSIS AND INTERPRETATION
TABLE 4.1 AWARENESS OF SWIGGY AND ZOMATO
Through social Through Through word-
Awareness media television of-mouth OTHERS
advertisements commercials recommendations
No. of
32 7 5 0
respondents
FIGURE4.1 AWARENESS OF SWIGGY AND ZOMATO
INTERPRETATION
Out of the total respondents in this survey most of the respondents became aware of Swiggy
and Zomato through social media advertisements.
32 people became aware about Swiggy and Zomato through social media advertisements. 7
people became aware about Swiggy and Zomato through television commercials. 5 people
became aware of swiggy and Zomato through word-of-mouth recommendations.
TABLE 4.2 FREQUENTLY USED APP
Frequently used I do not use
Swiggy Zomato both equally
app either platform
No. of
4 19 14 6
respondents
FIGURE4.2 FREQUENTLY USED APP
INTERPRETATION
Out of the total respondents in this survey most of the respondents frequently use Zomato to
order food. 19 people use Zomato for ordering food. 14 people use both equally for ordering
food. 5 people use Swiggy for ordering food.
TABLE 4.3 FACTORS INFLUENCING DECISION
Factors Availability of User-friendly Wide range of quick and
influencing discounts and app or website restaurant reliable delivery
decision offers interface options service
No. of
15 4 7 15
respondents
FIGURE4.3 FACTORS INFLUENCING DECISION
INTERPRETATION
Out of the total respondents in this survey 15 people rely on Availability of discounts and offers
and quick and reliable delivery service. 7 people rely on Wide range of restaurant options.
4 people rely on User-friendly app or website interface.
TABLE 4.4 MARKETING CAMPAIGNS
Marketing Moderately Somewhat Not effective at
Highly effective
Campions effective effective all
No. of
11 21 6 6
respondents
FIGURE4. 4 MARKETING CAMPAIGNS
INTERPRETATION
Out of the total respondents in this survey most of the respondents find the marketing
campaigns of Swiggy and Zomato moderately effective. 21 people find the marketing
campaigns of Swiggy and Zomato moderately effective. 11 people find the marketing
campaigns of Swiggy and Zomato highly effective. 6 people find the marketing campaigns of
Swiggy and Zomato somewhat important and also not effective at all.
TABLE 4.5 STRONGER BRAND
Stronger Brand Swiggy Zomato Both Equally I am not sure
No. of
5 19 18 2
respondents
FIGURE4.5 STRONGER BRAND
INTERPRETATION
Out of the total respondents in this survey most of the respondents find Zomato stronger. 19
people find Zomato stronger. 18 people find both Zomato and Swiggy equally strong. 5 people
find Swiggy strong; 2 people are not sure.
TABLE 4.6 RECOMMENDATION
Somewhat
Recommendation Very likely Neutral Not likely at all
likely
No. of
8 13 17 6
respondents
FIGURE4. 6 RECOMMENDATION
INTERPRETATION
Out of the total respondents in this survey most of the respondents are neutral. 17 people are
neutral. 13 people are somewhat likely to recommend Swiggy and Zomato to others. 8 people
are very likely to recommend Swiggy and Zomato to others. 6 people are not likely at all to
recommend Swiggy and Zomato to others.
TABLE 4.7 BETTER DISCOUNTS
Both offer I'm not aware
similar of the discounts
Better Discounts Swiggy Zomato
discounts and and deals they
deals offer
No. of
8 11 12 13
respondents
FIGURE4.7 BETTER DISCOUNTS
INTERPRETATION
Out of the total respondents in this survey most of the respondents feel that they are not aware
of the discounts and deals they offer. 13 people are not aware of the discounts and deals they
offer. 12 people feel that both offer similar discounts and deals. 11 people feel that Zomato
offers better discounts and deals on food orders. 8 people think that Swiggy offers better
discounts and deals on food orders.
TABLE 4.8 SATISFACTION
Very
Satisfaction Very satisfied Satisfied Neutral Dissatisfied
dissatisfied
No. of
5 24 13 1 1
respondents
FIGURE4. 8 SATISFACTION
INTERPRETATION
Out of the total respondents in this survey most of the respondents are satisfied with the delivery
speed and accuracy of orders placed through Swiggy or Zomato. 13 people are neutral. 5 people
are very satisfied with the delivery speed and accuracy of orders placed through Swiggy or
Zomato. 1 person is dissatisfied with the delivery speed and accuracy of orders placed through
Swiggy or Zomato. 1 person is very dissatisfied with the delivery speed and accuracy of orders
placed through Swiggy or Zomato.
TABLE 4.9 USAGE OF LOYALTY PROGRAMME
No, I have not
Usage of loyalty Yes, from Yes, from used any
Yes, from both
programme Swiggy Zomato loyalty
programs
No. of
3 12 6 23
respondents
FIGURE4.9 USAGE OF LOYALTY PROGRAMME
INTERPRETATION
Out of the total respondents in this survey most of the respondents have not used any loyalty
programs. 23 people have not used any loyalty programs. 12 people have used loyalty programs
from Zomato. 6 people have used loyalty programs from both. 3 people have used loyalty
programs from Swiggy.
TABLE 4.10 MORE EFFECTIVE MARKETING STRATEGY
Both have Neither has an
More effective
equally effective
marketing Swiggy Zomato
effective marketing
strategy
strategies strategy
No. of
6 16 20 2
respondents
FIGURE4. 10 MORE EFFECTIVE MARKETING STRATEGY
INTERPRETATION
Out of the total respondents in this survey most of the respondents believe that both have
equally effective strategies. 20 people believe that they both have equally effective strategies.
16 people believe that Swiggy has a more effective marketing strategy. 2 people believe that
neither has an effective marketing strategy.
