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Credentials Clycks 2023 + RC

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Rizky Arif
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0% found this document useful (0 votes)
178 views62 pages

Credentials Clycks 2023 + RC

Uploaded by

Rizky Arif
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Company Profile Copyright 2023

360 Marketing Partner


AN URGENT MESSAGE:

Innovation needs to be part of


your culture. Consumers are
transforming faster than we are,
and if we don’t catch up, we’re in
trouble.

IAN SCHAFER
IS TRADITIONAL
ADVERTISING DEAD?
NO, BUT IT MUST EVOLVE AND INTEGRATE

WITH DIGITAL
Digital Today

Brand Spending Budget


Social media
ads 67%

Influencer
47%
marketing

Content
40%
marketing

Branded
content 37%

Paid search ads


36%
Digital Today

Content
marketing
Social media ads

Influencer
marketing Paid search ads

Branded
content

End to end solution


Company Identity

Owner/Brand Team

Brand

Clycks role is as a Partner. So we are


Clycks here to support owner/brand team to
accomplish their Brand's Objectives.
Company Identity

360 Marketing Partner who will support


Clycks is a
your end-to-end marketing strategy starting from Research,
Creative & Performance
Company Identity

How we execute:
Performance
Creative
Research
Every performance progress and
result need to be improved & tracked!
Not only sales, your brand asset need
Your marketing strategy need to be
Research is the first thing first! We will growth because that's also your ROI in
meaningful! But.. we need to create
help you to do research which best every steps of marketing effort you
journey to deliver the value right into
strategy to execute your marketing made.
your audience. So let us play our
objectives so we can easily spot your magic!
business opportunities
Our Satisfied Clients
What they say?
Selama saya merambah Digital Marketing,
Clycks adalah yang terbaik dan ter-ontime
servicenya, reportnya jg jelas

Pratama A. Widiya
Owner Hiqween Senang bisa tahu dan kerjasama dengan Clycks,
dan khususnya dari sisi content creative untuk
instagram hasilnya keren. Dan komunikasi ke team
clycks juga baik dan hangat, jadi brand bisa jauh
lebih terbuka dengan kendala apa yang di hadapi.
Rizy Khairuni
Owner Lav Natural
OUR MARKETING SOLUTIONS

Google Ads SEO Optimization Social Media Ads Social Media Content Influencer Marketing

Sponsored Publisher Website


Photo Production Video Production Graphic Design
& Article Creation Development
Digital Ads
Placement
FB & IG Ads
TikTok Ads
Search Engine Marketing
Google Display Network
Youtube Ads
DIGITAL ADS

Campaign Objectives

Awareness Engagement Traffic

Product launch Digital activation Blog/Article


Promo Website visitor
WORKFLOW

Brand Digital Strategy Media Plan


Mapping Development Proposal

Summary Launching Ads Infrastructure


Report Ads Set up Check
CASE STUDY

Avrist Assurance (Avrist) is the first


joint venture life insurance company
in Indonesia which has been
established since 1975
Campaign: Blog Traffic Campaign
KPI achieved: 2,000++ traffic
Channel: IG Ads, SEM & GDN
CASE STUDY

Allianz is the world's leading


insurance and asset manager with
more than 126 million personal and
corporate customers.
Campaign: Blog Traffic Campaign
KPI achieved: 1,200++ traffic
Channel: SEM & GDN
CASE STUDY

Lintasarta is the leader in business


information and communications
solutions in Indonesia.

Campaign: Blog Traffic Campaign


KPI achieved: 3,000++ traffic
Channel: SEM & GDN
Ratecard
Google Ads

Scope of work Ratecard


Audience targeting
Set up & daily optimization
Consultation
IDR 5,000,000
Summary Report

Notes

Budget above exclude ads budget + ads tax


Budget above exclude ads content
Minimum buying 3 months contract
Budget above is monthly basis
Ratecard
Social Media Ads
Instagram Ads

Scope of work Ratecard


Audience targeting
Set up & daily optimization
Consultation
IDR 5,000,000
Marketplace audit
Summary Report

Notes

Budget above exclude ads budget + ads tax


Budget above exclude ads content
Minimum buying 3 months contract
Budget above is monthly basis
Ratecard
Social Media Ads
TikTok Ads

Scope of work Ratecard


Audience targeting
Set up & daily optimization
Consultation
Marketplace audit
IDR 5,000,000
Summary Report

Notes

Budget above exclude ads budget + ads tax


Budget above exclude ads content
Minimum buying 3 months contract
Budget above is monthly basis
Social Media
Management
SOCIAL MEDIA MANAGEMENT

Relevance is a KEY
The Content Pillars

Educative Informative Entertainment Engagement


Content Content Content Content

Tips Product knowledge Tap in moment Giveaway


Recommendation Story telling with trending topics Quiz

HOW WE EXECUTE ?

Research Creative
Research is the first thing first! We will propose creative content
We will do deep research on pillar that is relevant to the brand's
which content treatment that audience persona thru editorial
match with the brand. plan, visual and copywriting.

Performance
All social media indicators will be
tracked by using professional tools
so data that we present to the
brand will be more credible.
WORKFLOW

Social Media Editorial Approval Editorial


Research Plan Plan

Content Approval KV KV & Copywriting


Posting & Copywriting Production

Social Media Report Send


Analysis Development Report
CASE STUDY

We help Pegadaian Syariah in creating more than


50+ interactive social media contents thru
Instagram & Twitter platform per month. Our
goals is to increase engagement with their
audience while still carrying the Islamic value.

We use a storytelling strategy to deliver their


product knowledge. So, it will be delivered as a
native content to their audience.

As a result, we are successfully gained 2,500+


new followers on Pegadaian Syariah's Instagram
account and 600+ new followers on Pegadaian
Syariah's Twitter account.
CASE STUDY

Ruttin is a beauty brand that focus on


body care products. Ruttin's
campaign is to invite audience to do
easy step of home treatment.

Story telling is a key! We are tailored


the product's USP with the skin
problem to make it relevant.

Educative content, informative content


and highlight customer experience is
our main topic to attract audience
interest.
CASE STUDY

Ruttin is a beauty brand that focus on


body care products. Ruttin's
campaign is to invite audience to do
easy step of home treatment.
We are now helping Ruttin to build
their TikTok account from the scratch .

Creative content that tap in with the


latest trending videos is a must. By
this also we deliver the product
communication thru the content.
Ratecard
Instagram Content Creation
Package A

Scope of work Ratecard


Editorial Plan
Copywriting
Graphic Design
30 IG Feed, 30 IG Story (Mirroring) & 10 IG Story
Engagement
IDR 7,500,000
6 Motion Video
Concept Feed
Monthly Product Photoshoot (10 photo asset)

Benefit

All in one, from photoshoot product until content ready to be published


Make your cost more efficient
Will have monthly product photoshoots so you will have updated asset photos regularly
Your social media will always keep up with the trend
Add cost 1,5 mio will be applied for additional SOW admin (content posting only)
Ratecard
Instagram Content Creation
Package B

Scope of work Ratecard


Editorial Plan
Copywriting
Graphic Design
15 IG Feed, 15 IG Story (Mirroring) & 5 IG Story IDR 4,500,000
Engagement
3 Motion Video
Concept Feed

Benefit

Make your cost more efficient


Your social media will always keep up with the trend
Add cost 1 mio will be applied for additional SOW admin (content posting only)
Ratecard
TikTok Content Creation
Package A

Scope of work Ratecard


Editorial plan
Talent 2 person
Copywriting
Video editing
20 TikTok feed video (10 content per talent)
IDR 8,000,000
Monthly report
Admin content posting
Bonus: 1x Boost Ads

Benefit

In every content will inframe 1 talent


Minimum buying 3 months
Exclude TikTok Shop Management
Talent could be changed in every month or also could be the same as previous month, depending
on client
Ratecard
TikTok Content Creation
Package B

Scope of work Ratecard


Editorial plan
Talent 1 person
Copywriting
Video editing IDR 6,000,000
10 TikTok feed video
Monthly report
Admin content posting

Benefit

In every content will inframe 1 talent


Minimum buying 3 months
Exclude TikTok Shop Management
Talent could be changed in every month or also could be the same as previous month, depending
on client
Influencer
Marketing
INFLUENCER MARKETING

Supported by engaged
Relevance is a KEY Various Trending Content
Influencers database
With Clycks, your influencer We will make sure your campaign
Your campaign will

be supported by
marketing campaign will be tailored delivered with relevant output by
highly engaged Nanos, Micro,
with a storytelling strategy that can combining the relevant type of
Macro to Famous Mega
easily connect with the audience. content and it's platform.
Influencers.
HOW WE EXECUTE ?
Research
Research is the first thing first! We
will do deep research on which
platform & influencer that match
with the brand and it's campaign.

Creative
Content is like a bullet that must be
able to penetrate the audience. Here
we will craft an outstanding idea on
how the output will be starting from
campaign idea, selected influencers,
platform and content format.

Performance
Campaigns need to be measured. In
Influencer case, we will provide a
constructive report by analyzing
summary campaign, individual
Influencer performance, audience
sentiment and brand growth asset
WORKFLOW

Brainstorming Scouting Approval &


Idea Influencer Locking Influencer

Content Content Content Briefing


Posting QC Production Influencer

Collecting Report Send


Proof & Insight Development Report
CASE STUDY

Emina MxB KOL Event Attendance


Campaign
Emina needs traffic support for their
event, here we help Emina to handle
KOL to attend their gathering and
visit their booth at Medan X Beauty.

We provide several content strategy


like A Day In My Life, Live Streaming
and product review. By this, the
campaign gained 200,000+ total
views on TikTok.
Click to view Click to view
CASE STUDY

Instaperfect Skin Cover Air Cushion


Product Launch Campaign
Instaperfect re-launch their Cushion
and repackage it with greater
components. The objective of this
campaign is to build awareness and
conversation about it's product.
We collaborate with 250 KOLs to
produce engaging TikTok video that
focus on showing the main USP of
Instaperfect Skin Cover Air Cushion.
Resulting 1,300,000+ total views on
Click to view Click to view
TikTok.
CASE STUDY

HiQween Emotional Marketing


Campaign
Hiqween is a beauty brand that has
unique skincare series for all skin
care step. Here we help them to
create emotional marketing
campaign with objectives to get
support from audience by creating
provoking content.
Resulting 2,3M+ total views both
TikTok & Instagram and succesfully
Click to view Click to view gained 1,000 new followers on
Instagram.
Ratecard
Influencer Marketing
Package A

Scope of work Ratecard


Propose 25 name of influencer / month
Handle max 20 influencer / month
Strategy Campaign (Brief, Timeline, IDR 7,500,000
Concept Content)
Day to day handling Influencer
Summary Report

Benefit

We have wider networking for Influencer


We have premium access to the influencer
It’s all transparent! All of influencer cost that we propose is real without mark-up
More efficient in terms of budget compare to other agency or even hiring internal team
Ratecard
Influencer Marketing
Package B

Scope of work Ratecard


Propose 15 name of influencer / month
Handle max 12 influencer / month
Strategy Campaign (Brief, Timeline, IDR 5,000,000
Concept Content)
Day to day handling Influencer
Summary Report

Benefit

We have wider networking for Influencer


We have premium access to the influencer
It’s all transparent! All of influencer cost that we propose is real without mark-up
More efficient in terms of budget compare to other agency or even hiring internal team
Media Publisher
Sponsored Post
WORKFLOW

Brainstorming Scouting Approval &


Idea Media Locking Media

Content Content Content Briefing


Publish QC Production Media

Collecting Report Send


Proof & Insight Development Report
CASE STUDY
ARTICLE

HiQween New Product Launch


Campaign

In order to create massive product


awareness on it's launch, we help
HiQween to collaborate with Female
Daily.
Resulting 8,627 total pageviews
from 3,754 total users.

Click to view
CASE STUDY
SOCMED SPONSORED POST

HiQween New Product Launch


Campaign
In order to create massive product
awareness on it's launch, we help
HiQween to collaborate with Female
Daily.
Resulting 8,095 total views on
YouTube and 261,347 total reach on
Instagram.
CASE STUDY
FD MEMBER REVIEW

HiQween New Product Launch


Campaign
In order to create massive product
awareness on it's launch, we help
HiQween to collaborate with Female
Daily.
Since it's a new product launch, we
help HiQween to generate the
product review by FD members to
strengthen the product testimonials.
Ratecard
Media Sponsored Post

Scope of work Ratecard


Propose media publisher list
Strategy Campaign (Brief, Timeline,
Concept Content) 10% from total
Consultation budget
Summary Report

Benefit

You will get best price with a discount of up to 10% from their published rate
We have wider networking for Publisher/media
We have premium access to the publisher
It’s all transparent! All of media's cost that we propose is real without mark-up
Content Production
Photoshoot
Videoshoot
WORKFLOW

Brainstorming Moodboard PPM Moodboard


Idea Production Meeting Approval

Content Content Photo /


Approval Editing Videoshoot
PORTFOLIO
FLAT LAY

As a local beauty brand who have a


mission to spread the awareness of
using natural skincare, here we are
trying our best to deliver fresh dan
clean look asset as the concept.
Concept: Product flat lay
Look: Fresh & Clean
PORTFOLIO
WITH TALENT

As a local beauty brand who have a


mission to spread the awareness of
body care routine at home, here we
are trying our best to deliver homey
body care treatment.
Concept: Home treatment
Look: Aesthetic
PORTFOLIO
WITH TALENT

We provide creative set photoshoot


such as Playroom, Lab & kitchen for
Raecca Jelly Petals Mask & Serum
Product launch. We collaborate also
with Influencer, Natyashina as their
Brand Ambassador.

Concept: Colourful art development


Look: Pastel & fun
PORTFOLIO
VIDEO

Click here to view Click here to view Click here to view

Click here to view Click here to view


Ratecard
Photoshoot
Package Silver

Scope of work Ratecard

20 Flatlay Edited Photos


Mini props (Flat lay treatment) IDR 3,500,000
Product Maximal 2 items

Benefit

Your photo asset will always keep up with the trend


Modern and fancy props
Ratecard
Photoshoot
Package Gold

Scope of work Ratecard


15 Flatlay Edited Photos
20 Edited Photos w/model
Model 1 person
Basic Backdrop IDR 8,500,000
Mini props (Flat lay treatment)
MUA, Hair Do & Stylish
Product Maximal 3 items

Benefit

Your photo asset will always keep up with the trend


Modern and fancy props
It's all include with photoshoot instruments
Ratecard
Photoshoot
Package Platinum

Scope of work Ratecard


20 Flatlay Edited Photos
25 Edited Photos w/model
Model 1 person
Semi Campaign Backdrop IDR 11,250,000
Mini props (All in)
MUA, Hair Do & Stylish
Product Maximal 3 item

Benefit

Your photo asset will always keep up with the trend


Modern and fancy props
Include Semi campaign backdrop with art
It's all include with photoshoot instruments
Ratecard
Photoshoot
Package Diamond

Scope of work Ratecard


20 Flatlay Edited Photos
25 Edited Photos w/model
Model 1 person
Semi Campaign Backdrop
Mini props IDR 13,500,000
MUA, Hair Do & Stylish
Product Maximal 3 item
3 simple video 15s-30s

Benefit

Your photo asset will always keep up with the trend


Modern and fancy props
Include Semi campaign backdrop with art
It's all include with photoshoot instruments
Ratecard
Photoshoot
Package Thematic Campaign

Scope of work Ratecard


20 Flatlay Edited Photos
25 Edited Photos w/model
Model 1 person
MUA, Hair Do & Stylish
All RAW Files IDR 25,000,000
3 video 30s-60s (cinematic) (starting price)
Art Development (Backdrop, Props, etc)
Creative Director
Product Maximal 3 item

Benefit

Your photo asset will always keep up with the trend


Modern and fancy props
Include full art & creative development set
It's all include with photoshoot instruments
Website
Development
WORKFLOW

Content Hosting & UI/UX UI/UX


Gathering Domain Development Approval

Website Front End


Final Preview + Bugs
Live & Back End
Testing (Desktop & Mobile)
Development
CASE STUDY

We helped brand to develop


their website from scratch or
revamp their existing website
to be more user friendly.

User journey is our priority so


that's why we are very
concern on UI/UX
development part.

Click here to view


Ratecard
Website Development

Scope of work Ratecard


Website concept
Insight gathering
User experience analysis
User experience development
IDR 8,500,000
Website maintenance for 1 month (starting price)
Website development / revamp

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