A planogram is a diagram of a retail store that illustrates how and where retail products should be displayed, usually on a store

shelf in order to increase customer purchases.[1][2] They may also be referred to as plano-grams, plan-o-grams, schematics (archaic) or POGs.

Overview A planogram is often received before a product reaches a store and is useful when a retailer wants multiple store displays to have the same look and feel. Often, a consumer packaged goods manufacturer will release a new suggested planogram with their new product, to show how it relates to existing products in said category. Today, planograms are used in a variety of retail areas. A planogram defines which product is placed in which area of a shelving unit and with which quantity. The rules and theories for the creation of a planogram are set under the term of merchandising. It is primarily used in Retail sector. Fast-moving consumer goods organizations and supermarkets largely use text and box based planograms that optimise shelf space, inventory turns, and profit margins. Apparel brands and retailers are more focused on presentation and use pictorial planograms that illustrate the look and also identify each product.
[edit]Primary

targets

Primary targets which should be achieved with planograms: creation of an optimal visual product placement creation of an optimal commercial product placement In short, the primary targets can be summarised with a turnover and profit increase.

[edit]Derivative

targets

Derivative targets:

To communicate how to set the merchandise. To ensure sufficient inventory levels on the shelf or display. To use space effectively whether floor, page or virtual. To facilitate communication of retailer's brand identity. To assist in the process of mapping a store (store mapping) \
Reliance Fresh offers great promotions for all customers. For extra benefit, enroll in our Reliance One Membership Program. Earn points against purchases you make at our stores. Points can be redeemed at any of our stores against your next purchase.

Reliance one membership cards are issued to all customers who purchase from the reliance store. T5his can be used in reliance fresh supermarket hypermarket trentz etc Points are given as for 1 point its 70p ie., for example for 100 pts the money value is Rs.70

Display of the product A point-of-sale display (POS) is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include shelf edging, dummy packs, display packs, display stands,mobiles, posters, and banners. POS can also refer to systems used to record transactions between the customer and the commerce.[1

Examples
Usually, in smaller retail outlets, POS displays are supplied by the manufacturer of the products, and also sited, restocked and maintained by one of their regular salespersons. This, however, is less common in large supermarkets as they can control the activities of their suppliers due to their large purchasing power, and prefer to use

their own material designed to be consistent with their corporate theming and store layout.[2] Common items that may appear in POS displays year-round are batteries, soft drinks, candy, chewing gum, magazines, comics, tobacco, andwritable CDs and DVDs. These displays are also useful in outlets with limited floor space, as there tends to be much wasted space around counters. The displays are normally covered with branding for the product they are trying to sell, and are made out of cardboard or foamboard, and/or a covering over a plastic or Perspex/Plexiglassstand, all intended to be easily replaceable and disposable. This allows designers to make full use of color and printing to make the display visually appealing. Some displays are fixed or non-disposable; these may include lighting to make the display more visible and may also contain a cooler, e.g. for drinks or ice cream. Some are no more than a metal basket, with no design on the outside, simply showing a price; these types of display are easier to refill.

Display of the products in store Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.[1] In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. In retail commerce, visual display merchandising means maximizing merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.This annual cycle of merchandising differs between countries and even within them, particularly relating to cultural customs like holidays, and seasonal issues like climate and local sporting and recreation. Employee involvement When an organization truly wants to create a positive work environment that is based on high trust, exceptional customer service, collaborative teamwork, operational excellence, and creative problem solving, then the leadership team must begin to understand, invest in, and be responsive to the needs of the group that represents the organizations most

valuable assets, and is also one of its most important customers, the employees. The return on such nominal investments will come in the form of higher levels of employee motivation, creativity, productivity, and commitment that will move the organization forward with greater profitability. A fundamental Total Quality Management precept is that employees must be involved and empowered. Employee involvement means that every employee is regarded as a unique human being, not just a cog in a machine, and each employee is involved in helping the organization meet its goals. Each employees input is solicited and valued by his/her management. Employees and management recognize that each employee is involved in running the business. In reliance fresh employees are evolved in their work but work load is heavy and they tired too fast. A employee starts his duty at 07:00 am for the day shift and ends at 04:00pm in the evening. In his 9 hours schedule he has to only stack the products and continue with the same till the evening and because of this same and continues work he is de-motivated and no factors to motivate or any change of work. For the people who bill for them they have to bill the products or stack the products. And the arrival of stock is thrice a week which leads to excess stock and not only that but employees are tired of it. This factor lead to poor customer service and involvement of employees in work reduces and they have no say in the store. The only good thing is that the relationship between employees and store manager is strong and they are involved in little bit of work because of his small motivation and which is not enough.