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Scope and Limitations

This study will focus on Café Uno's efforts to increase customer satisfaction through improving ambiance, product quality, and service quality. The study will interview 13 Café Uno customers in Muntinlupa using a semi-structured questionnaire to understand Café Uno's marketing strategies, management, and quality aspects. The scope is limited to Café Uno and does not analyze other coffee shops in the area.

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1K views1 page

Scope and Limitations

This study will focus on Café Uno's efforts to increase customer satisfaction through improving ambiance, product quality, and service quality. The study will interview 13 Café Uno customers in Muntinlupa using a semi-structured questionnaire to understand Café Uno's marketing strategies, management, and quality aspects. The scope is limited to Café Uno and does not analyze other coffee shops in the area.

Uploaded by

Joshua Base
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SCOPE AND LIMITATIONS

 
This study will be focusing on Café Uno’s increasing value creation of ambiance ,product quality and
service quality to foster costumers satisfaction. This study will aim to gather 13 respondents who are
costumers of Café Uno within the Muntinlupa area. We will conduct a face to face interview, And for
the questionnaire a semi structured type is best for our study because A semi-structured interview is a
data collection method that relies on asking questions within a predetermined thematic framework. 

this study will not include other coffee shops in Muntinlupa only Café Uno’s marketing stratergy,
management and quality aspects that the business is up to.

this study will not include other coffee shops in Muntinlupa only Café Uno’s effectiveness in putting
up acoffee shop and the marketing strategies applied totheir establishment and the impact of this
strategies to their business targets.

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