MASTER OF BUSINESS ADMINISTRATION

(MBA)
PROGRAMME GUIDE
 TABLE OF CONTENTS

INTRODUCTION 3

PROGRAMME OUTCOMES 3

PROGRAMME SPECIFIC OUTCOMES 3

SALIENT FEATURES 3

PROGRAMME CODE 4

DURATION OF THE PROGRAMME 4

MEDIUM OF INSTRUCTION/EXAMINATION 4

PROGRAMME STRUCTURE 5

PROGRAMME SCHEME 6-8

SYLLABUS OF PROGRAMME 9-68

2
 INTRODUCTION
If not the real world, the classes of MBA are simulated as real world, making the learning close to reality.
Wide range of emerging specialization areas are on offer.
Programme Outcomes
Program outcomes are narrower statements that describe what students are expected to know and be
able to do by the time of graduation. These relate to the skills, knowledge, and behaviours that students
acquire in their matriculation through the program
1. Decision Making: Developing responsiveness to contextual social issues and exploring solutions,
understanding business ethics and resolving ethical dilemmas
2. Problem Solving: Apply analytical decision making skills and solve problems using cross
functional information and research tools
3. Global Outlook: Demonstrate a global outlook with the ability to identify aspects of the global
business and Cross Cultural Understanding
4. Domain Knowledge: Leveraging domain knowledge for organizing information, analysis and
exploring business opportunities
5. Communication: Exercise effective written and oral communication skills for different business
situations
6. Leadership: Demonstrate proactive leadership and build effective teams.
7. Entrepreneurship: Evaluate and execute ideas for entrepreneurship
8. ICT usage: Leverage Technology for organizing information, analysis and research

PROGRAMME SPECIFIC OUTCOMES

1. PSO1: Application of management concepts and research tools to understand ever changing laws,
policies and competition in world of business.
2. PSO2: Synthesize knowledge of different functional areas to take decisions that provide
competitive edge and enable efficient execution of projects.

SALIENT FEATURES
Internationally Accredited: Accredited by Accreditation Council for Business Schools and Program
(ACBSP).
Entrepreneurship: Entrepreneurship projects are integral part of curriculum and help establish
themselves as successful entrepreneurs.
Professional Enhancement: In addition to core curricula, course offers subjects like communication,
analytical and soft skills to enhance personality and employability.
Contemporary Curriculum: Instil advanced knowledge about contemporary area in management such
as Green Marketing
Projects: Opportunity to work on business projects to enhance managerial skills.
Community Development Projects: Opportunity to work on community development project on social
issues to cultivate social sensitivity and sense of responsibility.
Holistic Development: Participation in technical events, sports and cultural activities help in the holistic
development of students
Specializations: The course offers specialization offerings in Marketing, Finance, Human Resource,
Information Technology, etc.
Case Based Teaching: Usage of real life case studies to provide interactive teaching and learning
methodology
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PROGRAMMECODE: OL3521

DURATION OF THE PROGRAMME:

Minimum Duration 2 years

Maximum Duration 4 years

MEDIUM OF INSTRUCTION/EXAMINATION:

Medium of instruction and Examination shall be English.

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 PROGRAMME STRUCTURE
Core Courses
(CR I, CR II,
Ability
CR III A, CR III B) Discipline Specific Generic
Enhancement
CR I+II – (8+3) Electives Electives
Term Courses Credits
11 x 4 Credits (DSE) (GE)
(AECC)
CR III - 1 x 6 Credits 6 x 6 Credits 2 x 4 Credits
1 x 4 Credits
1 x 6 Credits

Discipline Specific Core- I

Discipline Specific Core- II
I Discipline Specific Core- III 20
Discipline Specific Core-IV
Discipline Specific Core-V
Discipline Specific Core- VI
Discipline Specific Core-
VII AECC- I
II Discipline Specific Core- Communication for 24
VIII Leaders
Discipline Specific Core- IX
Discipline Specific Core- X
GE-I
Discipline Specific Core- XI DSE- I (Professional
III CR III -Seminar On DSE-II Enhancement, 32
Summer Training DSE-III English, Political
Science, Sociology)
GE-II
DSE- IV
(Professional
DSE-V
IV CR III - Capstone Project Enhancement, 28
DSE-VI
English, Political
Science, Sociology)

Total 56Credits 36 Credits 4 Credits 8 Credits 104

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 MASTER OF BUSINESS ADMINISTRATION (MBA)
PROGRAMME SCHEME(ODL3521)
COURSECODE COURSETITLE Cr. CA ETE(Th.) ETE(Pr.)
TERM1
EACC506 FINANCIAL REPORTING, STATEMENTS AND ANALYSIS 4 30 70 0
EECO515 MANAGERIAL ECONOMICS 4 30 70 0
EMGN578 INTERNATIONAL BUSINESS ENVIRONMENT 4 30 70 0
EMKT503 MARKETING MANAGEMENT 4 30 70 0
ORGANISATIONAL BEHAVIOUR AND HUMAN
EMGN581
RESOURSE DYNAMICS 4 30 70 0
TERM2
EFIN542 CORPORATE FINANCE 4 30 70 0
EOPR639 OPERATIONS MANAGEMENT AND RESEARCH 4 30 70 0
EMGN571 CORPORATE STRATEGY AND ENTREPRENEURSHIP 4 30 70 0
EMGN832 RESEARCH METHODOLOGY 4 30 70 0
EBSL605 LEGAL ASPECTS OF BUSINESS 4 30 70 0
EPEL537 COMMUNICATION FOR LEADERS 4 30 70 0
TERM3
DSE-I DISCIPLINE SPECIFIC ELECTIVE I 6 30 70 0
DSE-II DISCIPLINE SPECIFIC ELECTIVE II 6 30 70 0
DSE-III DISCIPLINE SPECIFIC ELECTIVE III 6 30 70 0
EMGN583 SEMINAR ON SUMMER TRAINING 6 30 0 70
GE-I GENERIC ELECTIVE I 4 30 70 0
EMGN801 BUSINESS ANALYTICS 4 30 70 0
TERM4
DSE-IV DISCIPLINE SPECIFIC ELECTIVE IV 6 30 70 0
DSE-V DISCIPLINE SPECIFIC ELECTIVE V 6 30 70 0
DSE-VI DISCIPLINE SPECIFIC ELECTIVE VI 6 30 70 0
GE-II GENERIC ELECTIVE II 4 30 70 0
EMGN696 CAPSTONE PROJECT 6 30 0 70
TOTAL CREDITS 104

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 DISCIPLINE SPECIFIC ELECTIVE (DSE) BASKET (PICK ANY TWO ELECTIVE AREA)
(STUDENT WILL STUDY 3 COURSES IN TERM-3 AND 3 COURSES IN TERM-4 FROM THE ELECTED AREAS/BASKET)
DISCIPLINE SPECIFIC ELECTIVE 1 BASKET (MARKETING)
S. Course
Course Title Credit CA ETE ETP Elective Term
No Code Area
EMKT509 CONSUMER BEHAVIOUR
1 6 30 70 0 MARKETING 3/4
EMKT505 DIGITAL AND SOCIAL MEDIA MARKETING MARKETING
2 6 30 70 0 3/4
EMKT517 CUSTOMER RELATIONSHIP
3 6 30 70 0 MARKETING 3/4
MANAGEMENT

DISCIPLINE SPECIFIC ELECTIVE 2 BASKET (FINANCE)

S. Course Elective
Course Title Credit CA ETE ETP Term
No Code Area
INTERNATIONAL FINANCIAL
1 EFIN548 6 30 70 0 FINANCE 3/4
MANAGEMENT
INTERNATIONAL BANKING AND FOREX
2 EFIN508 6 30 70 0 FINANCE 3/4
MANAGEMENT
SECURITY ANALYSIS AND PORTFOLIO
3 EFIN576 6 30 70 0 FINANCE 3/4
MANAGEMENT

DISCIPLINE SPECIFIC ELECTIVE 3 BASKET (HUMAN RESOURCE)

S. Course
Course Title Credit CA ETE ETP Elective Term
No Code Area
HUMAN
1 EHRM511 TRAINING AND DEVELOPMENT 6 30 70 0 RESOURCE 3/4
INDUSTRIAL RELATION AND LABOUR HUMAN
2 EHRM516 6 30 70 0 3/4
LAWS RESOURCE

HUMAN RESOURCE METRICS AND HUMAN

3 EHRM508 6 30 70 0 RESOURCE 3/4
ANALYTICS
DISCIPLINE SPECIFIC ELECTIVE 4 BASKET (DATA SCIENCE)
S. Course Elective
Course Title Credit CA ETE ETP Term
No Code Area
1 ECAP780 PROBABILITY AND STATISTICS 6 30 40 30 DATA SCIENCE 3/4
2 ECAP781 DATA SCIENCE TOOLBOX 6 30 40 30 DATA SCIENCE 3/4
3 ECAP782 ADVANCE DATA VISUALIZATION 6 30 40 30 DATA SCIENCE 3/4

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 GENERIC ELECTIVE (GE) BASKET (PICK ANY TWO COURSES)

S. Course
Course Title Area Credit CA ETE ETP TERM
No Code

EPEA515 ANALYTICAL SKILLS-I Professional 0

1 4 30 70 3
Enhancement

EPEA516 ANALYTICAL SKILLS-II Professional 0

2 4 30 70 4
Enhancement

3 EENG539 ACADEMIC ENGLISH English Language 4 30 70 0 3

INTRODUCTION TO THE STUDY OF 0

4 EENG514 English Language 4 30 70 4
LANGUAGE

POST-INDEPENDENCE INDIAN 0
5 EENG519 English Literature 4 30 70 3
LITERATURE

POSTCOLONIAL LITERATURES AND 0

6 EENG527 English Literature 4 30 70 4
CULTURAL STUDIES

0
7 EPOL525 POLITICAL INSTITUTIONS IN INDIA Political Science 4 30 70 3

PUBLIC POLICY AND GOVERNANCE IN 0

8 EPOL527 Political Science 4 30 70 4
INDIA

ESOC515 FUNDAMENTALS OF SOCIOLOGY 0

9 Sociology 4 30 70 3

0
10 ESOC506 GLOBALIZATION AND SOCIETY Sociology 4 30 70 4

Note:
1. Students can adopt only one area from Generic Elective basket that will be applicable for the Generic
Electives I and II.
2. In case of Discipline Specific Elective Basket, student may choose two areas, 3 courses from first area
will be study in term 3 and 3 courses from second area will be study in term 4.

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 FINANCIAL REPORTING,
Course code EACC506 Course Title
STATEMENTS AND ANALYSIS

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
CO1: associate accounting information for decision making in organizations
CO2: analyse the cash position of an organization by evaluating cash flow from different activities
CO3: identify various cost accounting techniques, cost concepts & techniques of cost control in
decision making
CO4: identify the accounting terminology and purpose of accounting framework
CO5: evaluate how activity-based costing can be utilized in the organizations
CO6: interpret the financial statements in accordance with generally accepted accounting
principles

Unit No. Content

Unit 1 Introduction to Accounting : Introduction, Accounting Equation,
Rules of Accounting, Objectives, Advantages and Limitations of
Accounting, Accounting Concepts and Conventions, Accounting
Terminology, Concept of IFRS and its relevance, Qualitative features of
IFRS, Elements of financial statements, Difference between IFRS and
GAAP.
Unit 2 Corporate Financial Statements: Features and Importance, Vertical
Format of Corporate Financial Statements, Conceptual framework of
depreciation and amortization
Unit 3 Ratio Analysis: Liquidity Ratios, Solvency Ratios, Profitability Ratios,
Turnover Ratios, Du-Pont Analysis, Importance and Objectives.
Unit 4 Financial Statement Analysis: Objectives of Analysis, Various
Stakeholders and their Interests, Techniques of Financial Statement
Analysis-Horizontal Analysis, Common Size Analysis
Unit 5 Artificial Intelligence and Analytics: Finance and Accounting
transformation by AI
Unit 6 Cash Flow Statement: Meaning and Significance, Construction of Cash
Flow Statement, Analysis of Cash Flow Statement
Unit 7 Basic Aspects of Cost Accounting: Preparation of Cost Sheet and
Estimated Cost Sheet, Meaning, Cost Concepts and Cost Classification
Unit 8 Budgetary Control: Need and Steps involved in Budgetary Control,
Meaning and Types of Budgets, Preparation of Cash Budget,
Preparation of Flexible Budget
Unit 9 Inventory Valuation: Methods of pricing material issues, FIFO, LIFO
Unit 10 Marginal Costing and Profit Planning: Meaning and Objectives, CVP
Analysis, Break Even Point and Break Even Analysis
Unit 11 Decision involving Alternative Choices: Concept and Steps involved
in Decision Making, Profit Planning, Key factor, Determination of Sales
Mix, Make or Buy decision, Exploration of New Markets, Continue or
Discontinue a Product Line.
Unit 12 Transfer Pricing: Meaning and Importance, Advantages and
Limitations, Methods of Calculating Transfer Price
Unit 13 Activity Based Costing: Concept and Pre-requisites, Activity Based
Costing versus Traditional Costing, Steps Involved in Activity Based
Costing, Cost Drivers, Determination of Cost under ABC, Benefits and
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 Limitations
Unit 14 Responsibility Accounting: Concept and Significance, Elements,
Responsibility Centers.

READINGS:
1. MANAGEMENT ACCOUNTING by KHAN M.Y AND JAIN P.K, MCGRAW HILL EDUCATION

2. FUNDAMENTALS OF COST ACCOUNTING by WIILIAM N. LANEN, SHANNON W. ANDERSON, MICHAEL

W. MAHER, MCGRAW HILL EDUCATION

3. MANAGEMENT ACCOUNTING by SHAH PARESH, OXFORD UNIVERSITY PRESS

4. A TEXTBOOK OF ACCOUNTING FOR MANAGEMENT by MAHESHWARI. S.N, MAHESHWARI SHARAD.K,

MAHESHWARI SUNEEL.K, VIKAS PUBLISHING HOUSE

5. ACCOUNTING FOR DECISION MAKING by NEEDLES BELVERD. E, CENGAGE LEARNING

6. FINANCIAL ACCOUNTING FOR MANAGEMENT: AN ANALYTICAL PERSPECTIVE by GUPTA AMBRISH,

PEARSON

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 Course code EECO515 Course Title MANAGERIAL ECONOMICS

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
CO1: apply economic principles to management decisions.
CO2: evaluate the managerial decisions making around the theory of the firm with application in
a globalized economy
CO3: evaluate possible strategies in the event a firm is one of just a few companies in a market
CO4 :: examine a comprehensive understanding of the current issues influencing economic
development of India

Unit No. Content

Unit 1 Nature and Scope of Managerial Economics: definition and scope of
managerial economics, basic process of decision making in economics,
existence of firm and its functions
Unit 2 Demand and supply analysis: determinants of demand and supply,
individual and market demand and supply, market equilibrium
Unit 3 Demand Estimation: relevance of demand estimation for a firm,
demand forecasting using qualitative forecast and time series analysis
Unit 4 Cost Theory and Estimation: short run cost functions, long run cost
curves, economics of scale, learning curves
Unit 5 Production Theory: production function with one and two variables
inputs, optimal combination of inputs, returns to scale
Unit 6 Market Structure: introduction to market structure, price and output
determination under perfect competition, monopoly and monopolistic
competition
Unit 7 Oligopoly: meaning and sources, cartelization and price leadership
under oligopoly
Unit 8 Game Theory: meaning and types of games, dominant strategy and
Nash equilibrium, prisoner’s dilemma, mixed strategy
Unit 9 Indian Economy Since Colonialism: colonialism and development of
the Indian economy, trends and composition of national income
Unit 10 Human Development: human development index, characteristics of
developing world, state of human development in India
Unit 11 Structure of Indian Economy: introduction to agriculture, industrial
sector and service sector, poverty and inequality, emerging energy-
economy-environment regulatory framework
Unit 12 Economic Reforms: introduction to reforms, economic reforms for
financial sector performance, agriculture, industry and services
Unit 13 Monetary Policy: concept and meaning, objectives, tools of monetary,
role of monetary policy after the period of economic reforms, inflation
and monetary policy
Unit 14 Fiscal policy: concept and meaning, objectives, tools of fiscal policy,
role of fiscal policy after the period of economic reforms, inflation and
fiscal policy

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READINGS:

1. Managerial Economics- Principles and Worldwide Applications By Salvatore,Dominick

and Rastogi, Siddhartha K., Oxford University Press.
2. Indian Economy By Gaurav Dutt , Ashwani Mahajan, S. Chand Publishing
3. Managerial Economics: An Integrative Approach By Hirshey, Mark, Cengage Learning
4. Indian Economy Performance and Policies, By Uma Kapila, Academic Foundation

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 INTERNATIONAL BUSINESS
Course code EMGN578 Course Title ENVIRONMENT

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:

CO1: analyze business environment and trends to take decisions with respect to international
business operations
CO2: interpret and apply international trade theories in international business operations
CO3: identify and critically analyse the role of foreign exchange market and usage of fundamental
instruments for currency exchange
CO4: develop skills on analysing the business data, and problem solving in other functional areas
such as marketing, business strategy an
d human resources
CO5: develop responsiveness to contextual social issues/ problems and exploring solutions,
understanding business ethics and resolving ethical dilemmas
CO6: identify aspects of the global business and cross cultural understanding

Unit No. Content

Unit 1 Overview of international business environment : Globalization and
international Business; introduction to international business, types of
international business
Unit 2 Components of international Business environment: social
environment, political and legal environment, economic environment,
technological environment
Unit 3 The external environment and challenges: assessing risk in
international business, Recent world trade and foreign Investment
trends, environment Influence on Trade and investment patterns
Unit 4 International Trade theories : theory of absolute advantage, theory of
comparative advantage, factor proportion theory, the diamond model
of national competitive advantage, factor mobility theory
Unit 5 Protectionism and trading environment: Globalization trends and
challenges; environment for foreign trade and investment,
governmental influence on trade and investments; tariff and non-tariff
barriers
Unit 6 Economic Integration and Co-operation: cross national cooperation and
agreements, Role of international organizations: WTO, IMF, Regional
Economic Integrations
Unit 7 International financial markets : foreign exchange market mechanism,
exchange rate arrangement, determinants of exchange Rates, exchange
rate movements and their impact
Unit 8 Global Debt and Equity Markets: Euro Currency market, offshore
financial centres, International Banks, Non-Banking Financial service
firms; stock markets
Unit 9 Global Competitiveness: Export Management, Technology and global
Competition, world economic growth and the environment
Unit 10 Internationalization strategies: Theories of internationalization, Modes

13
 of operations in International Business,; export and import strategy
Unit 11 Forms and Ownership of Foreign Production: Types of collaborative
arrangements; Licensing, joint ventures& consortium approaches
Managing International Collaborations
Unit 12 International business diplomacy: Negotiating an International
business, issues in asset protection, Multilateral sentiments
Unit 13 Country evaluation and selection: Opportunity and risk matrix, analysis
of Macro and micro indicators, country comparison tools
Unit 14 Globalization and society : globalization with social responsibility,
Ethical Dimensions of Labor Conditions, Ethics and the Environment,
legislation for anti-competitive and unfair trade practices

READINGS:
1. Daniels, Radebaugh, Sullivan &Salwan, International Business Environments and Operations
by Pearson
2. International Business - Competing in the Global marketplace by Charles W Hill, Arun Kumar
Jain, McGraw Hill

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 MARKETING MANAGEMENT
Course code EMKT503 Course Title

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes

CO1: analyze and respond to environmental and competitive changes, their impact
on marketing planning, strategies and practices
CO2: apply the conceptual frameworks, theory and techniques to various marketing contexts
CO3: prepare marketing and sales plan appropriate to the needs of customers and contexts
CO4: determine strategies for developing new products and services that are consistent with
evolving market needs

Unit No. Content

Unit 1 Introduction: market and marketing, definition, nature and scope of
marketing, exchange process, functions of marketing, core marketing
concepts
Unit 2 Marketing orientations: evolution of modern marketing concept,
holistic marketing concepts, new marketing orientations selling vs.
marketing
Unit 3 Marketing mix: 7 P‘s & 7 C‘s of Marketing, 4 A‘s of Marketing, customer
quality, value and satisfaction, Michael E. Porters chain analysis model
Unit 4 Marketing environment: Significance of scanning marketing
environment; Analysis of macro environment of marketing – economic,
demographic, socio-cultural, technological, political legal and
ecological; Impact of micro and macro environment on marketing
decisions
Unit 5 Consumer behaviour: buyer behaviour, different consumer roles,
need for studying buyer behaviour, different buying motives,
consumer buying decision process and influences, consumer vs.
business buying behaviour, industrial buying process
Unit 6 Segmentation decisions: market segmentation, characteristics of a
segment, bases for segmenting a consumer market, levels of market
segmentation, factors influencing selection of market segments
Unit 7 Targeting and positioning: Benefits of market segmentation; Criteria
for effective market segmentation; Target market selection and
strategies; Positioning – concept, bases and process
Unit 8 Product decisions: concept and classification, layers of products,
major product decisions, product-mix, new product development
stages, packaging and labelling, product life cycle (PLC) – concept and
appropriate strategies adopted at different stages
Unit 9 Pricing decisions: pricing – objectives, price sensitivity, factors
affecting price of a product, pricing methods and strategies, ethical
issues in product and pricing decisions

15
 Unit 10 Distribution planning: channels of distribution – concept and
importance, different types of distribution middlemen and their
functions, selection, motivation and performance appraisal of
distribution middlemen
Unit 11 Distribution decisions: decisions involved in setting up the channel,
channel management strategies, distribution logistics – concept,
importance and major logistics decisions, channel integration and
systems, ethical issues in distribution decisions
Unit 12 Distribution decisions: retailing and wholesaling, types of retail
formats, retail theories, retailing strategies, non-Store retailing,
wholesaling – nature and importance, types of wholesalers,
developments in retailing and wholesaling in indian perspective
Unit 13 Promotion decisions: role of promotion in marketing, promotion mix,
integrated marketing communication, concept, communication process
and promotion, determining promotion mix, factors influencing
promotion mix, developing promotion campaigns, sales promotion,
direct marketing, public relations, digital and social media
Unit 14 Trends in marketing: service Marketing, e-marketing, green
marketing, customer relationship management, rural marketing, other
emerging trends, ethical issues in marketing

READINGS:

1. Kotler, P. & Keller, K. L. (2017). Marketing Management. Pearson

2. McCarthy, E. J., Cannon, J. & Perreault, W. (2014). Basic Marketing. McGraw-Hill
Education
3. Etzel, M. J., Walker, B. J., Staton, W. J., & Pandit, A. (2010).Marketing Concepts and
Cases. Tata McGraw Hill

16
Course Code EMGN581 Course Title ORGANISATIONAL BEHAVIOUR AND
HUMAN RESOURCE DYNAMICS

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: enumerate the concept of management practices and organizational behavior
CO2: develop and sharpen acumen of how different management thoughts can be used to
improve organization functioning
CO3: analyze the importance of management practices and important organizational behavior
dimensions at different levels of organization
CO4: appraise the dynamics of industrial relations and to manage them as per statutory
regulations
CO5: apply human resource management functions to handle emerging issues

Unit No. Content

Organizational behavior: relationship between management and organization
Unit-1 behavior, model of OB and contributing disciplines to the OB field
Foundations of individual behavior: values, attitude and job satisfaction, theories
of learning and behavior modification
Personality: theories of personality and its assessment, transactional analysis and
Unit-2 attribution theory of perception
Emotions: emotional intelligence and affective events theory of emotion
Motivation: early and contemporary theories of motivation
Group dynamics: group dynamics and its significance, types of groups, formation
Unit-3 and stages of group development, group performance factors
Team development: team formation, its types and difference between group and
team
Organizational conflict and negotiations: conflict sources, types and levels of
Unit-4 conflict,traditional and modern approaches to conflict, resolution of conflict through
negotiation
Stress: sources and consequences of stress, stress management techniques
Introduction: External and Internal Forces of environment affecting HRM,
Unit-5 Objectives and functions of HRM.
Human Resource Planning: HRP process, Barriers and Prerequisites for Successful
HRP.
Unit-6 Job Analysis: Methods of Collecting Job Data, Potential Problems with Job
Analysis, Job Design and its approaches, Process of Job Analysis
Unit-7 Recruitment & Selection: Meaning, Recruitment process, Recruitment
Methods, Challenges in India and Selection Process
Talent Management: talent management, talent retention, talent acquisition
Unit-8 and sources of talent acquisition
Orientation, induction and placement: process of orientation, induction and
placement programme, Evaluation of Orientation Programme
Training and Development: employee training, difference in training and
Unit-9 development, methods of training, methods of management development,
people capability maturity model
Unit-10 Career planning and management: career management, process of career
planning, challenges in career planning

17
Unit-11 Performance management system: performance management, performance
planning, performance appraisal, potential appraisal, feedback and counselling
Compensation management: types and theories of compensation, concept of
Unit-12 wages, factors influencing compensation management, incentives and fringe
benefits, employee engagement and retention.
Unit-13 Managing industrial relations: major actors and their roles in IR, factors
influencing IR, approaches to IR, grievance handling procedure
Unit-14 Industrial Disputes: industrial disputes, methods of settlement of industrial
disputes, trade unions and their challenges in India

READINGS:
1. Organizational Behaviour By Stephen P. Robbins. Timothy A. Judge. Neharika Vohra,
Pearson
2. Management by Management By Stephen P. Robbins. Mary Coulter. Neharika Vohra,
Pearson
3. Human Resource Management By Dessler, G. And Varkkey, B, Pearson

18
Course Code EFIN542 Course Title CORPORATE FINANCE
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understanding finance function with respect to its evolution and growth
CO2: understanding the concept of Time Value of Money and interpreting the results based
on calculations.
CO3: analyzing financing needs of the businesses and designing an optimum capital structure
CO4: understanding the retention and distribution of profits and impact on business
valuation.

Unit No. Content

Financial Management: An Overview, evolution of finance, the basic goal:
Unit-1
creating shareholder value, agency issues, business ethics and social responsibility
Sources of Finance:Long term and Short-term sources of finance- Ordinary shares,
Unit-2
Preferences shares, redeemable irredeemable debentures, Debt vs. Equity.
Money Market Instruments:Treasury Bills, Commercial Papers, Certificate of
Unit-3 Deposits, Treasury Management and Treasury Operations in corporate. External
Commercial Borrowings, Financing for MSMEs
Time Value of Money concept: Compounding and discounting, Future value and
Unit-4
Present value, Annuities, Effective interest rates
Investment Decisions:Capital Budgeting Decisions, Rationale of Capital Budgeting,
Unit-5 Non-Discounting Capital Budgeting Techniques - Payback period, Profitability Index,
Accounting Rate of Return
Investment Decisions:Discounting Techniques of Capital Budgeting - NPV, IRR,
Unit-6 Discounting Payback Period Method, Estimation of Cash Flows, NPV v/s IRR, Risk
analysisinCapital Budgeting - Sensitivity Analysis, Certainty Equivalent Approach
Cost of Capital:Meaning and Concept, Cost of Debt, Cost of Equity, Cost of Retained
Unit-7
Earnings, Calculation of WACC, International Dimensions in Cost of Capital
Financing Decisions:Capital Structure, Theories and Value of the firm - Net
Income Approach, Net Operating Income Approach, Traditional Approach, Modigliani
Unit-8
Miller Model, Determining the optimal Capital Structure, Checklist for Capital
StructureDecisions, Costs of Bankruptcy and Financial Distress.
EBIT-EPS Analysis: Concept of Leverage, Types of Leverage: Operating Leverage,
Unit-9
Financial Leverage, Combined Leverage.
Dividend Decisions: Factors determining Dividend Policy, Theories of Dividend
Unit-10
Gordon Model, Walter Model, MM Hypothesis
Forms of Dividend: Cash Dividend, Bonus Shares, Stock Split, Stock Repurchase,
Unit-11 Dividend Policies in practice.
Working Capital Management:Working Capital Policies, Risk-Return trade-off, Cash
Unit-12
management, Receivables management
Corporate Governance: Value-based Corporate culture, Disclosures, transparency and
accountability, Corporate Governance and Human Resource Management, Evaluation of
Unit-13
performance of board of directors, Succession planning, Public sector undertakings and
corporate governance, Insider trading, Lessons from corporate failure
Economic outlook and Business Valuation: Impact of changing business
environment on corporate valuation, climate change and corporate valuation, Business
Unit-14
sustainability and corporate valuation, Role of environmental, social, and governance
(ESG) factors in corporate valuation

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READINGS:
1. FUNDAMENTALS OF CORPORATE FINANCE by JONATHAN BERK, PETER DeMARZO&
JARRED HARDFORD, PEARSON
2. CORPORATE FINANCE by STEPHEN A. ROSS, RANDOLPH W. WESTERFIELD
& JEFFREY JAFFE, McGRAW HILL

20
Course Code EOPR639 Course Title OPERATIONS MANAGEMENT AND RESEARCH

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:

CO1: analyze how to optimally utilize the resources.

CO2: apply the concepts in solving real life problems.
CO3: adapt different opinions and make correct judgment.
CO4: apply mathematical models to a given problem.
CO5: analyze the various decision-making environments and the tools applicable to them

Unit No. Contents

Introduction to Operations Management and Research: introduction and scope of
operation management, emerging issues in operations management, history of operations
Unit- 1
research, definitions and features of operations research approach, models and modelling
in operations research, applications of operations research
Forecasting: introduction, features and elements of forecasting, forecast based on judgment
Unit- 2 and opinion, forecast based on time-series data, associative forecasting techniques, concept
of forecasting errors
Design and layout: production of goods versus delivery of services, product-process matrix,
Unit- 3 design process, product design, service design, process types, product and service profiling,
automation, facility layout, line balancing
Location planning and analysis: need and nature of location decisions, factors that affect
Unit- 4
location decisions, evaluating location alternatives
Management of quality: defining quality-dimensions of quality, determinants of quality, the cost
Unit- 5 of quality, quality tools, total quality management, inspection, control charts for variables (mean
and range chart), control charts for attributes (p-chart, c-chart), run test
Unit- 6 Planning: Aggregate Production Planning; Master Production Schedule and MRP, MRP-II, ERP

Inventory management: nature and importance of inventories, inventory counting systems and
Unit- 7
inventory costs, economic production quantity, quantity discounts, EOQ model
Supply chain management: need, elements, and benefit of effective SCM, logistics and reverse
Unit- 8 logistics, requirements, and steps for creating an effective supply chain, lean vs. agile supply
chains
Unit- 9 JIT and lean operations: goals and building blocks of lean systems

Linear Programming: general mathematical model of linear programming, linear programming

Unit- 10
formulation, graphical solution, simplex method, Big M method, special cases
Assignment and transportation problem: Hungarian Assignment Model (HAM), special cases in
Unit- 11 assignment problem, Initial Basic Feasible Solution (IBFS) i.e. NWCM, LCM and VAM Method,
optimization using stepping stone and MODI, special cases including concept of degeneracy
Project Management and Queuing Theory: difference between PERT and CPM, PERT problem
Unit- 12 with three time estimates and concept of probability, basic concepts and parameters of a
queuing model, m/m/1 model characteristics
Game Theory: basics, saddle point, mixed strategies including odds, dominance, sub games
Unit- 13
and graphical method
Decision Theory: basics including decision making environments, decision making under risk,
Unit- 14 expected value of perfect information, decision making under uncertainty, concept of decision
trees, decision tree analysis

21
READINGS:
1. OPERATIONS MANAGEMENT by WILLIAM J STEVENSON, MCGRAW HILL EDUCATION.
2. OPERATIONS MANAGEMENT by NORMAN GAITHER, GREGORY FRAZIER, CENGAGE
LEARNING.

22
 CORPORATE STRATEGY AND
Course code EMGN571 Course Title
ENTREPRENEURSHIP

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes
CO1: integrate understanding of functional aspects of management and explore their contribution
tostrategic management within organizations
CO2: appraise the importance of environmental and industry analysis in formulating strategy
CO3: analyze the role of marketing, accounting, finance, operations management and human
resource management in strategy formulation
CO4: evaluate the role of leadership, organizational structure and organizational culture in
strategy-implementation
CO5: analyse the business environment and identify the opportunities for starting up a venture.
CO6: develop marketing plan, operations plan, HR plan and financial plan for new business
ventures

Unit No. Content

Unit 1 Strategic management: strategic decisions, strategic management
process
Strategic intent: mission, vision, goals and objective
Unit 2 External analysis: remote environment, industry environment, EFE
Matrix, CPM Matrix
Internal analysis: SWOT analysis, IFE Matrix, Value chain analysis,
resource-based view of the firm, benchmarking
Unit 3 Corporate level strategies: growth strategy, integration strategy,
diversification strategy, turnaround strategy, defensive strategy
Unit 4 International strategy: globalization of firms, global strategic planning,
competitive strategies for firms in foreign markets, strategies for
emerging markets
Unit 5 Business level strategy: cost leadership, differentiation, focus
Unit 6 Multiusers strategy: portfolio approach, BCG growth-share matrix,IE
matrix, synergy approach, parenting framework, patching approach
Strategy implementation: nature of strategy Implementation, matching
structure with strategy, creating a strategy supportive culture
Unit 7 Evaluation and control: nature of strategy evaluation, strategy
evaluation framework, strategic control, balanced scorecard
Contemporary Issues: corporate governance, business ethics, social
responsibility, environmental sustainability
Unit 8 Strategic management and Entrepreneurship: strategic management for start-
ups, strategies for growing and maturing businesses, strategies for
technology-oriented businesses
Unit 9 Latest Trends in entrepreneurship: social entrepreneurship, women
entrepreneurship, intrapreneurship, challenges and strategic solutions
for problems faced by entrepreneurs in India.
Unit 10 Overview of business plan: components of a business plan, business
ideas, business ideas selection, feasibility study, legalities involved for
business plan, forms of ownership, SWOT Analysis
Unit 11 Strategic Marketing plan: segmentation, targeting, positioning,
marketing mix (7P), product mix, promotions mix, Pricing strategies
Unit 12 Strategic Operations plan: people and suppliers, manufacturing or
outsourcing, plant size, location decision, inventory management
23
Unit 13 Strategic Human resources plan: manpower planning, organization
structure, recruitment, selection, training and development,
motivational techniques, performance appraisal
Unit 14 Strategic Financial plan: capital requirement, sources of funds, break
even analysis, balance sheet, cash flows, payback period, ROI (return on
investment)

READINGS:

1. STRATEGIC MANAGEMENT by JOHN PEARCE II, RICHARD B ROBINSON, AMITA MITAL,

MCGRAW HILL EDUCATION

2. STRATEGIC MANAGEMENT by HITT, IRELAND, HOSKISSON, MANIKUTTY, CENGAGE

LEARNING

24
 Course code EMGN832 Course Title RESEARCH METHODOLOGY

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:

CO1: identify critical thinking and scientific approaches to formulate research problems
CO2: describe research design approaches, methods and conceptual differences
to apply across different research contexts
CO3: generalize familiarity with a phenomenon or to achieve new insights into it.
CO4: interpret results generated from data analysis and report the findings.

Unit No. Content

Unit 1 Background of research- Developing research proposals, research
paradigms-contributions of research to theory and practice and
research ethics
Unit 2 An introduction to research- Meaning, process, defining, research
problem: selection, understanding and necessity of defined
problem,research design , need and types of Research Design.
Unit 3 Reviewing Literature- Identifying, accessing and managing sources of
information and scholarly literature, academic writing and referencing
and steps in literature review development
Unit 4 Types of data in research- Primary and secondary data and sources,
nature of qualitative and quantitative research, data and variables used
in qualitative and quantitative methods, writing up qualitative research
Unit 5 Sampling design- Sampling design process, characteristics of good
sample, types of sampling design, sampling techniques- random and
non-random
Unit 6 Measurement and scaling technique: Tools of sound measurement,
techniques of developing measurement tools, scaling meaning and
important scaling techniques, statistical properties of different scales
Unit 7 Data collection methods- Observation, experimentation and survey
methods, questionnaire: introduction, design process and coding the
questionnaire
Unit 8 Descriptive statistics and time series- Measures for central
tendency- ungrouped and ungrouped data, dispersion and distribution,
index number and time series analysis
Unit 9 Hypothesis testing- Hypothesis definition and process, types and
hypothesis testing procedure for t and z tests differences for single, two
populations and paired sample.
Unit 10 Test of association- Correlation coefficient- Spearman rank and Karl’s
Pearson and test of association between nominal data- Chi-square test
Unit 11 Analysis of Variance (ANOVA) and prediction techniques- Analysis
of variance for mean difference, reliability and validity, bivariate
regression and multiple regression analysis
Unit 12 Multivariate analysis- Classification, important methods of factor
analysis, factor analysis procedure, rotation in factor analysis, overview
of cluster analysis, discriminant analysis, multi-dimensional scaling and
conjoint analysis.
Unit 13 Reporting a quantitative study- Technique and precaution of
25
 interpretation, significance of report writing, layout and types of report.
Unit 14 Writing research proposal- Purpose, nature and evaluation-Content
and format-Practical considerations-timelines, budgets, supervision
management- Presentation and defense of proposals.

READINGS

1. BUSINESS RESEARCH METHODS by NAVAL BAJPAI, PEARSON

2. MARKETING RESEARCH by NARESH K MALHOTRA, PEARSON
3. MARKETING RESEARCH: TEXT AND CASES by NARGUNDKAR, R., MCGRAW HILL EDUCATION

26
 LEGAL ASPECTS OF BUSINESS
Course code EBSL605 Course Title

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:

CO1: apply the statutory provisions related to Contract Act and Sales of Goods Act in business
organizations.
CO2: use legal rights and remedies by applying the provisions related to Consumer and
Intellectual Property Rights.
CO3: analyze the legal issues related to Negotiable Instruments
CO4: interpret the legal implications of FEMA and Competition Act in designing various business
policies and strategies.
CO5: develop the understanding of Company form of business organization from its incorporation
towinding up

Unit No. Content

Unit 1 Indian Contract Act, 1872: essentials of contract, kinds of contract, free
consent, discharge ofcontract, breach of contract
Unit 2 Sale of Goods Act, 1930: contract of sale, conditions and warranties, rights of
unpaid seller
Unit 3 Consumer Protection Act 2019: introduction and objectives, rights of
consumers,redressal machinery
Unit 4 Intellectual Property Rights: patents, copyrights and trademarks, trade
secret, geographicalindications, traditional knowledge digital library,
intellectual property infringement
Unit 5 Negotiable Instruments Act, 1881: characteristics and kinds of Negotiable
Instruments,comparison between promissory note, bill of exchange and
cheque
Unit 6 FEMA Act, 1999: introduction, definitions, regulation and management of
Foreign Exchange
Unit 7 Competition Act, 2002: definitions, anti-competitive agreements, abuse of
dominant position,Combinations
Unit 8 Companies Act,2013 (preliminary): company and its characteristics, kinds
of companies, limitedliability partnership, formation of a company
Unit 9 Company Documents :Memorandum of Association, Articles of Association,
Doctrine of constructive Notice, Doctrine of Indoor management
Unit 10 Prospectus: types of prospectus, legal consequences of mis-statement in
prospectus
Unit 11 Raising of Capital: Share and share capital, Alteration of share capital,
Borrowing powers and charges
Unit 12 Company Management: appointment and removal of directors
Unit 13 Company Meetings: essentials of a valid meeting and types of meeting
Unit 14 Company windingup: modes of winding up under IBC Act and compulsory
winding up underCompanies Act, 2013

READINGS:
1. ELEMENTS OF BUSINESS LAW by N.D KAPOOR, SULTAN CHAND & SONS (P) LTD.
References:
1. A TEXTBOOK OF COMPANY LAW by P P S GOGNA, S Chand Publishing

27
2. A HANDBOOK ON CORPORATE AND OTHER LAWS by CA CS MUNISH BHANDARI, Bestword
Publications Pvt. Ltd.
3. LEGAL ASPECTS OF BUSINESS: CONCEPTS AND APPLICATIONS by PARUL GUPTA, VIKAS
PUBLISHING HOUSE

28
 Course code
EPEL537 Course Title COMMUNICATION FOR LEADERS

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
Through this course students should be able to:
CO1::develop critical thinking skills employed in small groups and public speaking
CO2::compose business communication documents with structural precision and verbal accuracy
CO3::formulate business queries and respond to any reason related to business situation
CO4::use semantic and syntactic structure as per the advanced level of Common European Framework
CO5::employ their reading speed and comprehension of business articles
CO6::demonstrate consistent and appropriate language use in extended conversations and discussions

Unit No. Content

Unit 1 Listening- understanding vocabulary and context: matching phrases and words
with definitions, taking notes and completing them, understanding phrases and
expressions in context

Unit 2 Listening for Details: filling missing details, interpreting listening tracks,
identifying key and
supporting ideas, taking detailed notes on information

Unit 3 Tenses, Clauses and transitional words or phrases: usage of defining and non-
defining relative clauses, pronoun problems, usage of as or like, future time clauses,
usage of tenses, infinitives, reference devices, position of adverbs, transitional
markers,

Unit 4 Sentences: cleft sentences, synthesis of sentences, complex sentences, conditional

sentences, alternatives to if

Unit 5 Vocabulary: one word substitution for a definition, abbreviations, antonyms,

synonyms, connotative
and denotative meanings, contextual use of words and phrases, substitution,
collocation, concession words and phrases

Unit 6 Idioms and Proverbs: phrasal verbs, meaning and usage of idioms and proverbs,
formal and informal usage of language

Unit 7 Reading Skills: types of texts – narrative, descriptive, extrapolative,

essential skills for reading comprehension – decoding, fluency, vocabulary,
reasoning and background knowledge, reading techniques

Unit 8 Comprehension Skills: identifying errors and superfluous words, identifying co-
relation of sentences and paragraphs, finding supporting ideas, identifying purpose,
different strategies of comprehension, reading texts of different genres and
of
varying length, reading and interpreting non-linguistic texts, reading and
understanding incomplete texts

29
 Unit 9 Group Discussion: brainstorming ideas, taking stance, working in groups and
enacting roles, showing agreement and disagreements, discussing possible
scenarios, discussing various business possibilities, argument building for
persuasion

Unit 10 Presentation Skills: do’s and don’ts of presentation skills, presenting information
and business proposals, making a short talk

Unit 11 Role Play and debate: useful vocabulary and phrases, assuming and reacting in
different business scenarios, interviewing a partner, debate, group-forecasting,
negotiation skills, debating pros and cons of a business decision

Unit 12 Writing Techniques and Strategies: types of writing, cohesion and

coherence, expansion of ideas, thesis sentence, expansion of given sentence,
reorganizing jumbled sentences into a coherent paragraphing, writing style
and techniques

Unit 13 Writing: summarizing, explanation of points, paragraph writing, précis

writing, essay writing

Unit 14 Business Correspondence: formats of business correspondence, writing and

replying to memo, notice, note, letter, report, and proposal

Readings:

1. BUSINESS BENCHMARK- ADVANCED by GUY BROOK- HART, CAMBRIDGE

PUBLICATIONS

2. ADVANCED ENGLISH GRAMMAR by MARTIN HEWINGS, CAMBRIDGE UNIVERSITY PRESS

3. THE MCGRAW-HILL HANDBOOK OF ENGLISH GRAMMAR AND USAGE by
MARK LESTER, LARRY BEASON, MC GRAW HILL

30
 BUSINESS ANALYTICS
Course code EMGN801 Course Title
WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:

CO1 :: apply quantitative modelling and data analysis techniques to problems of real world.
CO2 :: employ best practices in data visualization to develop charts, maps, tables, and other
visual representations techniques to communicate findings to diverse audiences.
CO3 :: identify and describe complex business problems in terms of analytical models
CO4 :: apply appropriate analytical methods to find solutions to business problems that achieve
stated objective

Unit No. Content

Unit 1 Business analytics and summarizing business data- overview of business analytics:
scope, application, Rstudio environment for business analytics, basics of R: packages,
vectors, datatypes and data structures
Unit 2 Summarizing business data-one variable and two variables statistics, concept of pipes
operator, functions to summarize variables: select, filter, mutate, arrange, summarize
and group by
Unit 3 Business data visualization- basic graphs: bar-graph, line-chart, histogram, box and
scatterplot, advanced data visualization: graphics for correlation, deviation, ranking,
distribution and composition
Unit 4 Business forecasting using time series- time series modelling, exploration of time
series data using R, ARIMA, GARCH, VAR methodologies for time series analysis
Unit 5 Business prediction using generalised linear models- logistic regression and
statistical inference with application, survival analysis and its application
Unit 6 Machine learning for business- supervised models: K-NN and decision trees,
unsupervised models: K-means and hierarchical clustering, classification and prediction
accuracy
Unit 7 Text analytics for business- creating and refining text data, inferences through graphs,
topic modelling and TDM analysis, sentiment analysis

Unit 8 Business intelligence- introduction to business intelligence, role of data and data base
management, role of data mining in business strategy
Unit 9 Data visualization- role of visualization in business intelligence, introduction to charts,
graphs and maps
Unit 10 Data environment and preparation- managing metadata, extracts and live data, cross
database joints and union
Unit 11 Data blending- data prep with text and excel files, understating data types, extracting
data from various file formats
Unit 12 Design fundamentals and visual analytics- filters, sorting, groups and sets, interactive
filters, forecasting, use of tooltip, reference line, parameter, drill down and hierarchies
Unit 13 Decision analytics and calculations- types of calculations, logic calculations (including
if comment, nested if command etc), data calculations, string calculations
Unit 14 Mapping-role of maps in business intelligence and visualization, editing unrecognized
locations

31
READINGS:
1. R FOR EVERYONE: ADVANCED ANALYTICS AND GRAPHICS by JARED P. LANDER, PEARSON
2. VISUAL DATA STORYTELLING WITH TABLEAU by LINDY RYAN, PEARSON
3. TEXT MINING WITH R: A TIDY APPROACH by JULIA SILGE AND DAVID ROBINS, SHROFF
PUBLISHERS & DISTRIBUTORS PVT. LTD
4. MASTERING TABLEAU by DAVID BALDWIN AND MARLEEN MEIER, PACKT PUBLISHING

32
 Course code EMKT509 Course Title CONSUMER BEHAVIOR

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:

CO1: Understand the implications of consumer behavior concepts & theories for businesses and
wider society.
CO2: Discern how individuals and groups influence consumer behavior, and how marketers
utilize this knowledge to help achieve organizational objectives.
CO3: Analyze the dynamic interplay of internal and external factors influencing consumer
behavior and accordingly develop a marketing strategy.
CO4: Articulate practical and comprehensive managerial understanding of consumer behavior.
CO5: Develop the understanding of marketing regulation, consumer protection act and
contemporary issues in consumer behaviour.

Unit No. Content

Unit 1 Consumer Behavior and Marketing strategy: consumer behaviour, market
strategy and applications of consumer behavior.
Unit 2 Market Analysis and Consumer Decisions: market analysis components,
consumer decisions and consumer behavior models.
Unit 3 Market segmentation: market & Its types, market segmentation, consumer
Research Process, conducting research study.
Unit 4 Culture and Group influence: cultural and group influence on consumer
behavior, concept of culture, cross cultural marketing strategy, the household
life cycle and marketing strategy.
Unit 5 Groups, Reference Group and Diffusion of Innovation: groups, types of groups,
reference group influence on consumption process & marketing strategies
and diffusion of innovation.
Unit 6 Perception: perception, exposure, attention and interpretation, perception
and marketing strategy.
Unit 7 Learning: memory’s role in learning, learning theories, brand image and
product positioning, brand equity and brand leverage motivation.
Unit 8 Personality: personality theories, traits, personality and emotion.
Unit 9 Motivation and Emotion: motivation theory and marketing strategy use of
personality in marketing practice, emotions and marketing strategy.
Unit 10 Attitude: attitude, influencing attitude, attitude components and change
strategies, market segmentation and product development strategies based
on attitudes.
Unit 11 Self-Concept and Consumer Decisions: nature of lifestyle, the VALS system
consumer decision process and types of consumer decisions.
Unit 12 Consumer Decision Making Process: process of problem recognition and
uncontrollable determinants of problem recognition, marketing strategy and
problem recognition, information, alternative evaluation and selection.
Unit 13 Sources of Information: types and sources of information, consumer decision
making and evaluation criteria.
Unit 14 Decision Rules and Attributes of consumers: decision rules for attitude based
choices, attributes affecting retail outlet selection.
Unit 15 Consumer Outlet Choices: Consumer characteristics and outlet choice, in-
store and online influence on brand choice and evaluation criteria.
Unit 16 Post purchase Processes and Dissonance: post purchase processes, post
purchase dissonance, product use and non-use, disposition.
Unit 17 Purchase Evaluation and Customer Satisfaction: purchase evaluation,

33
 customer satisfaction, dissatisfaction responses, repeat purchase and
customer commitment.
Unit 18 Consumer Behavior and Marketing Regulation: regulation and marketing to
children, regulation and marketing to adults.
Unit 19 Consumer Protection Act: The Consumer Protection (Mediation) Rules, 2020,
Consumer Protection (E-Commerce) Rules, 2020, Consumer Protection (E-
Commerce) (Amendment) Rules, 2021.
Unit 20 Contemporary issues: contemporary issues in consumer behavior, socially
conscious shopping, content marketing, B2B marketing, omnipresent
communication, value-based spending.

READINGS:

1. CONSUMER BEHAVIOR- BUILDING MARKETING STARTEGY by DEL I HAWKINS, DAVID L

MOTHERSBAUGH, & AMIT MOOKERJEE, MCGRAW HILL EDUCATION
2. CONSUMER BEHAVIOR by KUMAR, S. R. , SCHIFFMAN, L.G. , WISENBLIT J., PEARSON
3. CONSUMER BEHAVIOR by RAJNEESH KRISHNA, OXFORD UNIVERSITY PRESS.
4. SCHIFFMAN, L. G., &KANUK, L. L. CONSUMER BEHAVIOR. NEW DELHI, PRENTICE HALL.

34
 DIGITAL AND SOCIAL MEDIA
Course code EMKT505 Course Title
MARKETING

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:

CO1: define social media marketing goal setting necessary to achieve successful online campaigns.
CO2: describe the stages of the social media marketing strategy development process.
CO3: develop effective social media marketing strategies for various types of industries.
CO4: devise an integrated social media marketing strategy using a variety of services, tools and
platforms to accomplish marketing objectives.
CO5: analyze the progress in achieving social media goals with a variety of powerful measurement
tools, services, and metrics.

Unit No. Content

Unit 1 Evolution of digital marketing- the digital consumer & communities
online and digital marketing landscape.
Unit 2 Search Engine Marketing- Pay Per Click (PPC) and online advertising, search
engine optimization and search engine marketing.
Unit 3 Social media and consumer engagement: Social feedback cycle, social
web and engagement, operations and marketing connection.
Unit 4 Customer engagement -affiliate marketing & strategic partnerships-
Email marketing-Content strategies.
Unit 5 New role of the customer : social interactions, customer relationships,
outreach and influencer relations
Unit 6 Social listening-importance of social analytics, know your influencers, web
analytics, and business analytics.
Unit 7 Mobile Marketing-integrating digital and social and media strategies.
Unit 8 Social technology and business decisions: creation of social business,
understanding the conversations, social CRM and decision support.
Unit 9 Social CRM: social CRM and business design and build a social CRM program.
Unit 10 Engagement on the social web: engagement as a customer activity,
engagement as a business activity and extend engagement.
Unit 11 Social objects: meaning of social object, build on existing social objects,
create new social objects and use of social objects in business.
Unit 12 Social graph: role of social graph, social graphs spread information, use
of social graphs in the business and measure the social graphs
Unit 13 Social applications: importance of social applications, social
applications engagement and planning a social application.
Unit 14 Social business ecosystem: social profiles, social applications, using
brand outposts and communities, social ecosystem.
Unit 15 Social media marketing on Twitter: attracting audience, following and
creating twitter lists, handing twitter chat, integrating twitter
Unit 16 Social media marketing on Facebook: preparing Facebook page,
attracting audience, integrating commerce, creating ads, going mobile
with places and check-in deals
Unit 17 Social media marketing on LinkedIn: profile management, contacts
and groups, posting, messaging, and making connection requests,
asking and answering questions to attract new customers
Unit 18 Social media marketing on YouTube: channel management, managing
channel SEO, using YouTube features to create engagement, creating

35
 playlists
Unit 19 Social media marketing with geolocation and location platforms: tools
for geo locations tagging, creating and managing venues
Unit 20 Analysis and calculation: calculating ROI, exploring built-in analytics,
popular analytics tools

READINGS:

1. SOCIAL MEDIA MARKETING by DAVE EVANS AND JAKE MCKEEE, WILEY

2. SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH by MELISSA S. BARKER, DONALD
I.BARKER, NICHOLAS F. BORMANN, DEBRA ZAHAY, MARY LOU ROBERTS, CENGAGE
LEARNING
3. ADVANCED SOCIAL MEDIA MARKETING: HOW TO LEAD, LAUNCH, AND MANAGE A
SUCCESSFUL SOCIAL MEDIA PROGRAM by TOM FUNK, APRESS

36
 CUSTOMER RELATIONSHIP
Course code EMKT517 Course Title
MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:

CO1: develop an insight and new learning in the area of customer relationship management.
CO2: identify and respond to customers’ needs, expectations and issues to build productive
and rewarding relationships with customers.
CO3: discuss the conceptual foundations of relationship marketing and its implications for
further knowledge development in the field of business.
CO4: develop a conceptual understanding and the knowledge pertaining to practical
application for building and managing partnering relationships with customers and suppliers.
CO5: analyse how CRM is being used in consumer and business markets-implementation,
management, benefits, problems and solutions.

Unit No. Content

Unit 1 Introduction to CRM: definition, CRM as a business strategy, elements
of CRM
Unit 2 CRM systems-processes, and systems, entrance, applications and
success of CRM.
Unit 3 Conceptual foundations-evolution and benefits of CRM; building
customer relationship and zero customer defection
Unit 4 Strategy and organization of CRM- customer-supplier relationships,
CRM as an integral business strategy and the relationship-oriented
organization.
Unit 5 CRM marketing aspects: customer knowledge, communication and
multichannel, the individualized customer proposition and the
relationship policy.
Unit 6 Analytical CRM: relationship data management, data analyses and data
mining, segmentation and selections, retention and cross-sell analyses
Unit 7 Operational CRM: call center management, use of internet, website and
applications of direct mail.
Unit 8 CRM systems and their implementation: CRM systems, implementation
of CRM systems, and the future aspects.
Unit 9 E CRM: application of e-CRM technologies-emails, websites, chat rooms,
forums and other channels.
Unit 10 CRM process: introduction and objectives of a CRM process, an insight
into CRM and E CRTA and online CRM.
Unit 11 Developing CRM strategy- role of CRM in business strategy and
understanding service quality with regard to CRM
Unit 12 CRM links in e-business-E-Commerce and customer relationships on
the internet.
Unit 13 Economics of customer relationship management-market share Vs
customer share orientation, customer life time value and customer
profitability.
Unit 14 CRM implementation- choosing the right CRM solution and framework
for implementing CRM.
Unit 15 CRM application in B2C Market- importance of CRM in B2C market,
benefits of B2C CRM and B2C application in banking and hospitality
sectors.
Unit 16 CRM application in B2B Market- importance of CRM in B2B, B2B
applications in e-commerce and fmcg sectors.
37
 Unit 17 Managing the Personal Selling function- organising personal selling efforts,
models for B2B sales force management
Unit 18 Choosing CRM tools- CRM technology software, features and
requirements-driven technology selection.
Unit 19 Implementation of CRM systems-projects to implement CRM systems,
successful implementation
Unit 20 Future of CRM- factors influencing future of CRM, opportunities and
challenges in future CRM

READINGS:

1. CUSTOMER RELATIONSHIP MANAGMENT by ED PEELEN, Pearson Education India

2. THE CRM HANDBOOK- A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP
MANAGEMENTby JILL DYCHE, Pearson Education India.
3. CUSTOMER RELATIONSHIP MANAGEMENT-GETTING IT RIGHT byJUDITH W. KINCAID.
Pearson Education India.

38
 INTERNATIONAL FINANCIAL
Course code EFIN548 Course Title
MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes

CO1:: understand the critical financial issues of international firms and international
investors in present scenario.
CO2::Analyze the framework of exchange rates and foreign exchangeexposures and
forces affecting exchange rates.
CO3::Evaluate the international capital structure and international capital budgeting
mechanism of multinational corporations.
CO4::Analyze the different modes of raising finance in international market and
significance of international finance in MNCs.

Unit No. Content

Unit 1 Introduction to International Financial management: Domestic vs.
international finance,International financial market integration,
currency crisis, and global recession and risk spill over
Unit 2 Balance of Payments - Structure - Contents of Current, Capital, and Reserve
Accounts –Linkages and Impact on Exchange Rates, Capital Markets, &
Economy - Understanding BOPstructure of a country for Investment and
Raising Finance
Unit 3 Foreign Exchange Markets and Exchange Rate Mathematics:
Nature, Functions, Transactions,Participants, Forex Markets in India,
Forex dealing, Foreign exchange regimes, Foreign exchangerate
determination, factors affecting foreign exchange
Unit 4 Forecasting Foreign Exchange Rate:Exchange Rate Forecasting–
Purchasing Power Parity,Covered and Uncovered Interest Rate Parity –
International Fisher's Effect - Forward Rate Parity–Influence of these
parity relationships on Exchange Rates
Unit 5 Foreign Exchange Spot and Derivative Market: Spot and Forward
Contracts- Cash and Spot Forex Trading, Forward Contracts- Long and
Short Forward contract, Foreign Exchange Futures Contract- Contract
specification trading at National Stock Exchange of India
Unit 6 Management of Foreign Exchange Risk:Foreign Exchange Exposure:
Risk, Measurement and Management: Global Firms Foreignexchange
exposure - Transaction, economic and translation exposures, potential
currencyexposure impact on global firms and investor performance
Unit 7 International Capital Markets - Sources of International Finance -
Debt and Equity Markets –International Equity Diversification, Short-
term Vs Long-term Finance – Export Import Finance
Unit 8 Capital Structure of the Multinational Firm:International Capital
Structure – Parent Vs Subsidiary Norms, Global Capital Structure –
Factors affecting the choice of markets and structure. International Cost
of Capital – Calculation – Cost of Foreign Debt, Cost of Foreign Equity,
Use of International CAPM
Unit 9 Capital Budgeting of the Multinational Firm:International Capital
Budgeting – Key Issues – Unique Cash flows – Adjusted Present
39
 ValueApproach. Foreign Direct Investment – Motives – Determinants –
International PortfolioDiversification
Unit 10 Working Capital Management of the Multinational
Firm:International Working Capital Management – International Cash
Management – DecentralizedVs Centralized Cash Management –
Bilateral Vs Multilateral Netting – Central Cash Pool
Unit 11 Option Contracts American and European Currency Options, call and
Put option, Option and risk management strategies. Introduction to
currency swap, Foreign exchange risk managementstrategies through
Forward contracts, future contracts, money market hedges, and
optionscontracts.
Unit 12 Managing Foreign Operations: ADRs; benefits and costs of ADR
holdings for investors; benefits and costs of ADR issuance
forcorporations, External Commercial Borrowing and International
refinancing, issues and challengesbefore multinational subsidiaries
Unit 13 Multinational Cash management: Centralized perspective of Cash
Flow Analysis, Techniques to Optimize Cash Flow- Leading and Lagging,
Netting, Matching.
Unit 14 Country Risk Analysis- Nature of Country Risk Assessment,
Techniques to assess Country Risk, Raters of Country Risk,
Multinational Capital Budgeting: Problems and issues in Foreign
Investment Analysis, Techniques of Multinational Capital Budgeting-
NPV, IRR, APV
Unit 15 International Banking: Reasons for International Banking, Types of
International Banking Offices, Challenges in international banking,
Global trends and developments in international banking

Unit 16 International Money Market: Meaning andfeatures of International

money market, Instruments in money market, Euro currency
market,Euro credits and Forward rate agreements

Unit 17 Market Efficiency and Behavioral Finance: Market efficiency,

Random Walk Theory, Weak-form market efficiency, Semi-strong
market efficiency, Strong market efficiency, Tests of various forms of
efficiency

Unit 18 Investment Risk and Project Analysis: Advantages and

disadvantages of different measures of investment risk.Variance, Semi-
variance, Value-at-Risk and Tail Value-at-Risk, Calculating investment
risk and analyzing project

Unit 19 Option Greeks and Risk Management: Risk management, Analyzing

Option Greeks including Delta, Gamma, Theta and Vega

Unit 20 Contemporary issues : Lessons from recent crisis in derivatives

market, Crude oil relationship with foreign exchange, Impact of federal
policy decision on forex valuations, Financial Technology, New
challenges in Global Financial Management

40
READINGS:

1. Shapiro, A.C. (2013). Multinational Financial Management. (10thed.). John, Inc.

2. Buckley, A. (2009). Multinational Finance. (5thed.). Pearson Education.
3. Levi, M.D. (2018). International Finance. (6th ed.). Routledge Publications
4. adura, J. (2018). International Financial Management. (13thed.). Cengage Learning
India Pvt L

41
 INTERNATIONAL BANKING
Course code EFIN508 Course Title
AND FOREX MANAGEMENT

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand the dimensions of international banking
CO2 : establish legal and regulatory issues in international banking institutions
CO3 : demonstrate foreign exchange market operations
CO4: discover the functions of different bodies in Foreign exchange management
CO5: analyze various management issues in international finance

Unit No. Content

Unit 1 International banking: global trends and developments in international
banking, international financial centers, offshore banking units,
profitability of international banking operations
Unit 2 Offshore banking & offshore currency trading; Factors contributing to
the growth of international banking & Eurocurrency trading, regulatory
asymmetry
Unit 3 International finance: fundamental principles of lending to MNCs,
documentation and monitoring
Unit 4 International credit appraisal: International credit policy agencies and
global capital markets, raising resources, project and infrastructure
finance, financing of mergers and acquisitions
Unit 5 Legal and regulatory aspects: country risk and bank risk management,
international debt management
Unit 6 International regulatory bodies: Role of IMF and World Bank in
international debt crisis management, anti-money laundering laws
Unit 7 Foreign exchange business: Foreign exchange management act (FEMA),
foreign exchange management philosophy, different types of exchange
rates
Unit 8 International Financial Markets: Foreign exchange markets,
international money markets, international credit markets, international
bond markets & international stock markets; Regulatory asymmetry & its
implications; Recycling of petrodollars
Unit 9 Role of RBI towards FOREX: RBI and FEDAI role in regulating foreign
exchange, rules regarding rate structure, Indian norms
Unit 10 International trade: regulations covering international trade, various
aspects of international trade, government policies
Unit 11 International Trade organization: DGFT and their schemes, customs
procedures, banks' role in implementing these policies and schemes,
WTO-its impact
Unit 12 Foreign Exchange Risk Management - Risk of forex fluctuations,
impacts of global milieu, Types of fore risks, strategies for managing the
risk, comprising policies, procedures and controls
Unit 13 Challenges of international Banking: Bank failure & safety nets, the
problem of moral hazard & systemically important financial institutions;
Problems in regulating international banking, regulatory arbitrage; BIS &
Basel Committee-issues & challenges.

42
 Unit 14 Contemporary issues: lessons from recent crisis in international
banking crude oil relationship with foreign exchange, countries holding
foreign exchange reserves, impact of federal policy decision on forex
valuations, India economic crises of early nineties
Unit 15 International Capital Markets : Meaning and definition, Types of
international capital markets, financial market flow beyond national
boundaries,

Unit 16 Capital Market Operations : debt and non-debt flows, volatile and stable
flows, interest rate differentials, demand and supply of funds in foreign
market.

Unit 17 Derivatives : treasury operations of banks and corporates, derivatives as

hedging instruments, RBI rules and guidelines regarding derivatives,
Unit 18 Measuring Derivatives : mathematics of derivative valuation and pricing,
risk assessment of derivatives

Unit 19 Market Crisis : lessons from recent crisis in derivatives market, crude oil
relationship with foreign exchange, India economic crises of early
nineties,

Unit 20 Contemporary Issues : countries holding foreign exchange reserves,

impact of federal policy decision on forex valuations, crypto currency
and its challenges

READINGS:

1. INTERNATIONAL BANKING BY P. SUBRAMANIAN, MACMILLAN

2. INTERNATIONAL BANKING OPERATIONS by B. Y. OLKAR, A. K. TRIVEDI, A. K.
PATWARDHAN, A. R. PAWSE, MACMILLAN

43
 SECURITY ANALYSIS AND
Course code EFIN576 Course Title
PORTFOLIO MANAGEMENT

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:

CO1: assess the characteristics of different Investment alternatives and how to trade in the stock market.
CO2: apply different valuation models to find the intrinsic value of the shares.
CO3: use the fundamental and technical analysis to predict the stock price movement.
CO4: construct, revise and evaluate portfolios of different securities.

Unit No. Content

Unit 1 Introduction: investment, speculation, gambling, investment objectives,
investment process investment alternatives, investment alternatives
evaluation, and common error in investment process
Unit 2 Financial markets: meaning and functions of financial markets, money market,
capital market, forex market, derivative market
Unit 3 Equity markets: securities market structure, new issue market, methods of
floating new issue, secondary market, major Indian stock exchanges, stock
exchange players trading clearing and settlement procedure
Unit 4 Fixed Income and other Investment alternatives: bond features, stocks
versus bonds, type of bonds, pricing, yields, risks in fixed income
securities, real estate, gold, commodities, other alternative investments
Unit 5 Depository System: meaning, features, depositaries in India, depository
process and participants, advantages and disadvantages
Unit 6 Indices and Listing: meaning, need, types of indices calculation of indices,
meaning, conditions, advantage and advantage of listing, procedure of listing
Unit 7 Risk and Return: concept of return, measurement of return, concept of
risk, types of risk, measurement of risk
Unit 8 Equity valuation: balance sheet valuation, dividend discount model, free cash
flow model, earning multiplier approach
Unit 9 Capital market efficiency: market efficiency, weak-form market
efficiency, semi-strong market efficiency, strong market efficiency, tests
of various forms of efficiency
Unit 10 Fundamental Analysis: industry analysis, economic analysis, company
analysis, introduction to fundamental analysis, financial health
Unit 11 Technical Analysis: technical indicators, Dow Theory, fundamental v/s
technical analysis, Elliot wave theory, chart patterns
Unit 12 Portfolio Construction and Management: portfolio risk, portfolio
return, diversification, Markowitz model
Unit 13 Portfolio Risk and Return Management: portfolio risk and return with
different correlations, efficient frontier, optimal portfolio
Unit 14 Asset Pricing: assumptions and limitations of capital asset pricing
model, capital asset pricing model, arbitrage pricing theory
Unit 15 Derivative and Regulatory Aspect: meaning and reasons of derivative
trading, types of derivatives, forward, futures and options, regulation of

44
 derivative market
Unit 16 Evaluation of Portfolio Performance: Sharpe’s performance index,
Treynor’s performance index, Jensen performance index
Unit 17 Portfolio Revision: active and passive management, rupee cost
averaging, constant rupee plan, constant ratio plan, variable ratio plan
Unit 18 International Portfolio Investments: Investment avenues for foreign
portfolio investors, risks and returns associated with such investment.
Unit 19 Regulatory Framework in Investment: purpose, objectives and
functions of securities exchange board if India, association of mutual
fund of India, pension fund regulatory authority of India, reserve bank
of India
Unit 20 Contemporary Issues in Investment: fintech scope and challenges, algo
trading issues and development, robo advisors, high frequency trade

READINGS:

1. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT by K SASIDHARAN & ALEX K MATHEWS,

MCGRAW HILL EDUCATION
2. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT by PUNITHAVATHY PANDIAN, VIKAS
PUBLISHING HOUSE

45
 TRAINING AND DEVELOPMENT
Course code EHRM511 Course Title

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:

CO1: describe the key concepts associated with learning and development
CO2: enumerate the training process and the various methods of training for various categories of employees
CO3: identify training needs of various categories of employees in a variety of organizational contexts
CO4: examine the impact of training on various organizational and HR aspects
CO5: develop the training process of various categories of employees in a variety of organizational
contextsCO6: transfer the training program from variety of organizational contexts

Unit No. Content

Unit 1 Introduction: Concepts and Rationale of Training and Development; overview
of training and development systems; organizing training department
Unit 2 Human Resource Development: Training as integral part of human resource
development; Role of training in developing workforce at different
organizational levels.
Unit 3 HRD interventions: Mentoring for employee development: Role of mentoring
in development.
Unit 4 Training and development policies; linking training and development to
company’s strategy; Requisites of Effective Training; Role of External agencies
in Training and Development.
Unit 5 Training Needs Assessment (TNA): Meaning and purpose of TNA, TNA at
different levels, Approaches for TNA, output of TNA, methods used in TNA.
Unit 6 Training and Development Methodologies: Overview of Training
Methodologies- Logic and Process of Learning; Principles of Learning;
Individual differences in learning, learning process, learning curve, learning
management system
Unit 7 Criteria for Training Method Selection: Skills of an Effective Trainer;
Use of Audio-Visual Aids in training; Computer Aided Instructions-
Distance Learning, Open Learning, E- Learning; Technologies
Convergence and Multimedia Environment.
Unit 8 Special Techniques for Training and Decision Making: Development
Techniques for enhancing decision–making and interpersonal skills,
Case-study, in-basket exercise, special projects, multiple management
Programme Learning, Action learning, Syndicate Work, Games, Action
Maze, Role Play; Demonstration and Practice Monitoring; Coaching; Self
Diagnostic Skills, Experience Learning, Discovery Learning, Brain
Storming, Counselling, Position Rotation, Team Building, and
Sensitivity Training.
Unit 9 Designing Training and Development Programs: Organisation of
Training and Development programs, Training design.
Unit 10 Training and development programs: competence based and role
based training; orientation and socialization; diversity training,
Unit 11 Preparation of trainers: developing training materials; E-learning
environment; Flexible learning modules; Self-development; Training
process outsourcing.
Unit 12 Trainer as employee coach: Employee coaching and performance
management: Coaching to improve poor performance, coaching
analysis

46
 Unit 13 Evaluation of Training and Development: Reasons for evaluating
Training and development programs, Problems in evaluation;
Evaluation planning and data collection, different evaluation
frameworks,
Unit 14 Problems of Measurement and Evaluation: Costing of training,
measuring costs and benefits of training program, obtaining feedback
of trainees; Kirkpatrick Model of Training Effectiveness; Training issues
resulting from the external environment and internal needs of the
company.
Unit 15 Employee coaching and performance management: Coaching to
improve poor performance, coaching analysis. Employee counseling for
development: Overview of counseling programmes, employee
assistance programme, stress management, employee wellness and
health promotion.
Unit 16 Training and intellectual capital : Intellectual capital (IC), its
measurement and management: Components of IC, measurement
models of IC, IC index and challenges for HR.
Unit 17 Training Trends Worldwide: Different training techniques at global
level; Role of environment influence in training cross cultural
workforce
Unit 18 Moving from Training to Performance: Transition phase involved in
training and challenges
Unit 19 Emerging Trends in Training and Development: Gamification, team
training and six sigma training; Electronic Enabled Training Systems
(EETS)-Concept and types, benefits and challenges in using EETS;
concerns in implementation of EETS – availability, incorporation,
extension, and learning renewals for EETS; use of EETS and its up
scalability; follow up activities; Training and development initiatives of
some selected companies from private and public sectors and MNCs.
Unit 20 Social responsibility and future of training and development: legal
issues and managing a diverse workforce at home and abroad, cross-
cultural preparation, career challenges facing a multigenerational
workforce, career paths, dual career paths and career recycling,
meeting the needs of older workers, training for sustainability,
implications of future trends for trainers’ skills and competencies

READINGS:

1. Prior, John, Handbook of Training and Development, Jaico Publishing House, Bombay.
2. Kenney, John; Donnelly, Eugene L. and Margaret A. Reid, Manpower Training and
Development, London Institute of Personnel Management.
3. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata
McGraw Hill.

47
 INDUSTRIAL RELATION AND
Course code EHRM516 Course Title LABOUR LAWS

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:

CO1:: associate intricacies of employee-employer relations in actual work situation

CO2:: appraise industrial relation dynamics and apply labour related laws in actual operation with
resulting implications
CO3:: establish relation between industrial culture and government policies
CO4:: manage sound inter personal relations with individual employees at the back drop of trade
union and nontrade union bargaining
CO5:: evaluate the recent legal amendments implications on employee-employer relations
CO6:: apply several techniques of negotiation and bargaining with various stakeholders in an
organization

Unit No. Content

Unit 1 Introduction to Industrial Relations: Evolution of Industrial Relations,models of
Industrial Relations, approaches toIndustrial Relations

Unit 2 Industrial Relations in India: Development of industrial Relations in India,The role

of Employee, Employer andGovernment in Industrial Relations

Unit 3 Trade Unions:Theoretical Foundation and Legal Framework, structureand

management of trade union, trade union as an Organization Structure

Unit 4 The Trade Union Movement: Development of Trade union movement in India,trade
union cooperation and consultative machinery,measures to strengthen the trade union
movement in India

Unit 5 Trade Union Rivalry and Recognition: Code of conduct and trade union rivalry,
recognition oftrade unions in India, recognition of majority union and problems
involved,rights of recognized versus minority unions

Unit 6 Size and Finance of Indian Trade Unions: Factors responsible for the small size,
Consequences of
thesmall size of trade unions, Sources and challenges of finance, Ways of improving
finance

Unit 7 Collective Bargaining:Importance of collective bargaining,typesprocess and

challenges,legal frame work

Unit 8 Grievances:Nature and causes of Grievances, grievances procedures, managing

employee grievance,Grievance Settlement Authority

Unit 9 Discipline:Importance and types of discipline,managing discipline,types of

indiscipline, domestic enquiry

Unit 10 Workerparticipation in Management:Importance,types,workers participation in

India ,role of government .

Unit 11 Industrial Disputes: Causes and effects,prevention of industrial disputes,settlement

of industrial disputes ,industrial disputes in India

48
 Unit 12 The Industrial Disputes Act, 1947: Settlement of Industrial Disputes, Authorities
under the Act, Powers and Duties of Authorities,Provisions relating to Strike,
Retrenchment and Closure, Unfair Labor Practices

Unit 13 Industrial Employment (Standing Orders) Act, 1946:Standing orders,

Certification, Authorities under the act ,The IndustrialRelations Code, 2020 No. 35 of
2020

Unit 14 Wage Legislation: Equal Remuneration Act, 1976, Wage board,The Code on Wages,
2019 No. 29 of 2019

Unit 15 Factories Act,1948:registration of factories,Factory Inspector,health ,welfare ,safety

provisions ,hazardous process

Unit 16 Trade Unions Act,1926:registration of trade unions, rights and responsibilities

,merger ,amalgamation and cancellation of registration

Unit 17 Mines Act,1952: health,welfare and safety provisions, role of safety officer,welfare
officer ,inspector

Unit 18 ILO: Structure and functions,recommendation, conventions,India and ILO

Unit 19 International industrial relations: Key issues in international industrial relations,

responses of
Trade unions to multinational, regional integration, social dumping, responses of
trade unions to
Multinationals

Unit 20 Emerging Trends in Industrial Relations : Labour LawsImplications for MNC,

Migration of Workforce and industrial Relations, The Code on Social Security,2020
No. 36 OF 2020, The Occupational Safety, Health and Working Conditions Code,
2020 No. 37 of2020

READINGS:

1. Mamoria, S., Mamoria, C.B. &Gankar. (2010). Dynamics of Industrial Relations. NewDelhi:
Himalaya Publishing
2. VenkataRatnam, C.S.,&Dhal, M. (2017).Industrial Relations. Oxford University Press,India
3. Monappa, A. (2000). Industrial Relations. New Delhi: Tata McGraw

49
 HUMAN RESOURCE METRICS AND
Course code EHRM508 Course Title ANALYTICS

WEIGHTAGES
CA ETE(Th.)

30 70

Course outcomes:

CO1 :: understand importance of HR metrics and analytics in measuring HR’s impact and
drive business results
CO2 :: evaluate workforce and talent data to identify trends and other actionable
performance information
CO3 :: analyze and use of the Analytics Process Model to analyze HR data
CO4 :: apply best practices for using HR analytics to support making data-driven decisions
C05:: develop action plan to drive use of human resource measurement in organizations

Unit No. Content

Unit 1 Measuring HR: understand reasons for measurements, strategy-
focused organization, measuring HR data
Unit 2 Business Balanced Scorecard and KPIs: understand HR value chain,
different scorecards, business balanced scorecard
Unit 3 HR Scorecard: HR scoreboard, HR value chain measurements, key
elements of HR scoreboard
Unit 4 Overview of HR Metrics: concept, objectives, evolution of HR metrics,
how and why HR metrics are used
Unit 5 Designing effective metrics that matters: HR metrics design
principles, approaches for designing HR metrics, inside-out, outside-in
approach, creating levels of metrics measures
Unit 6 Building HR functions metrics: workforce planning metrics,
recruitment metrics, training and development metrics, compensation
and benefits metrics, employee relations and retention metrics
Unit 7 Building business case of HR metrics: building a business case,
describing why management needs business cases, understand that HR
is driven with business needs
Unit 8 Aligning metrics to support organizational decision making:
becoming trusted business partner, selecting right methodology, using
root cause analysis
Unit 9 Benchmarking HR metrics: describing benchmarking, different
benchmarking types, challenges
Unit 10 Impact metrics and dashboards: scorecards to dashboards, meaning
of impact metrics, best practices for dashboard layout
Unit 11 Organizational capability to business impact: analytics maturity
model, forces driving change, creating competitive advantage

50
 Unit 12 Introduction to HR Analytics: introduction to human resource
indicators, analytics, steps to implement HR analytics, framework and
models in HR Analytics
Unit 13 Statistics for HRM: statistical analysis for HRM, graphs tables and
spreadsheets
Unit 14 HR Analytics and Strategy: HR analytics linkage to business strategy
andoutcomes, HRmetrics, HR research tools andtechniques
Unit 15
HR Data and Decision Making HR data and dataquality, process of
data collection for HRanalytics, HR reporting and data visualization:
dataexploration, correlation andreporting
Unit 16
HR Analytics and Predictive Modelling: predictive analysis-
trendanalysis, ratioanalysis, data and information for HR
predictiveanalysis, predictive analytics tools andtechniques

Unit 17
Measuring HR Contribution: developing HR scorecard, developing
HR analytics unit, analytics for decision making

Unit 18
Acquiring High-quality Talent: business levers of talentacquisition,
emerging measures of talentacquisition, talent acquisition for
predictable joining andperformance, recruitmentmetrics

Unit 19
Talent Development and Competency Mapping: measuring return
on investment on talent developmentinitiatives, Metrics for measuring
talentdevelopment, competency baselining; measuring and
managingcompetencies

Unit 20
Talent Engagement and Retention: business levers of
employeeengagement, traditional measures ofengagement,measuring
attrition, predictive modelling for attrition analysis, optimizing
compensation and benefits for effectiveperformance

READINGS:
1. WINNINGONHRANALYTICSLEVERAGINGDATAFORCOMPETITIVEADVANTAGEby
RAMESH SOUNDARARAJAN AND KULDEEP SINGH, SAGEPUBLICATIONS
2. HRANALYTICSUNDERSTANDINGTHEORIESANDAPPLICATIONSbyDIPAKKUMAR
BHATTACHARYYA, SAGEPUBLICATIONS
3. APPLYING ADVANCED ANALYTICS TO HR MANAGEMENT DECISION by JAMES C. SESIL,
PEARSON

51
 Course Code ECAP780 Course Title PROBABILITY AND STATISTICS

WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: experiment to carry out simple data investigations for categorical variables.
CO2:measure a random variable that describe randomness or an uncertainty in certain
realistic situation. It can be of either discrete or continuous type.
CO3: employ the different types of data and choose an appropriate way to display them.
CO4: identify and compare techniques for collecting data from primary and secondary sources,
and identify questions and issues involving different data types
Unit No. Content
Introduction to probability: Elements of Set Theory, Sample Space and Probability Measure,
Statistical Independence, Conditional Probability, Counting Sample Points, Mutually and pair
Unit-1
wise independent events, multiplication theorem of probability for independent events,
Baye’s theorem.
Introduction to statistics and data analysis: Statistical Inference, Samples, Populations and
Unit-2
Experimental Design
Measures of Location: The Sample Mean and Median, Measures of Variability, Discrete and
Unit-3 Continuous Data, Statistical Modeling, Scientific Inspection, and Graphical Diagnostics,
Graphical Methods and Data Description, General Types of Statistical Studies.
Mathematical expectations: Definition, expected value of random variable, expected value
of function of a random variable, properties of expectations, Various measures of Central
Unit-4
Tendency, Dispersion, skewness and Kurtosis for continuous probability distribution,
continuous distribution function, Variance, Properties of variance, covariance.
Moments: Chebyshev Inequality, Moments of Two or More Random Variables, Moments of
Unit-5 Sums of Random Variables, Moment Generating Function, Properties of moment generating
function, cumulants, Raw and central moments.
Relation between moments: raw moments & central moments, Effect of change of origin
Unit-6
and scale on moments, Pearsonian coefficients Measures of skewness, kurtosis.
Correlation, regression and Pearson’s Correlation coefficient, Spearman’s Rank correlation
Unit-7
coefficient
Unit-8 Regression:Regression Concepts, Regression lines, Multiple correlation and regression,
Analysis of variance: Analysis of Variance- One-way classification and two-way
Unit-9
classification.
Standard distribution: Binomial, Poisson, Negative Binomial Distribution, Normal
Unit-10
Distribution and their properties.
Statistical quality control: Introduction, Process control, control charts for variables – X and
Unit-11
R, X and S charts control,
Unit-12 Charts for attributes: p chart, np chart, c chart and their applications in process control
Index numbers: Learn about the need of index numbers, explain the different methods of
constructing index numbers, and evaluate the tests for judging the soundness of an index
Unit-13
number.

Time series: Explain about time series, describe components of time series, and define
Unit-14
measurement of variations of time series.
Unit-15 Sampling theory: Sampling Theory, Random Samples and random Numbers, Sampling with
and without replacement, sampling distributions, sampling distribution of means, sampling
distribution of properties, sampling distribution of differences and sum, standard errors,
software demonstration of elementary sampling Theory.
52
Unit-16 Hypothesis testing: Definition of hypothesis, interpret statistical procedure of hypothesis
testing, use application of hypothesis testing in several business contexts.
Unit-17 Tests of significance: Based On t, F and Z Distributions: -Student’s (t) distribution,
definition, properties, critical value of t, Application of t-distribution, Test for single mean, t-
test for difference of mean,
Unit-18 Fischer Z- transformation, F-statistic, critical value of F distribution, application.
Unit-19 Statistical tools and techniques: Bayesian Concepts, Bayesian Inferences, Bayes Estimates
Using Decision Theory Framework,
Unit-20 Statistical Tools: Excel, R-Studio and SPSS.

READINGS:

1. FUNDAMENTALS OF MATHEMATICAL STATISTICS by S.C. GUPTA AND V. K. KAPOOR,

SULTAN CHAND & SONS (P) LTD.
2. PROBABILITY & STATISTICS FOR ENGINEERS & SCIENTISTS by RONALD E. WALPOLE,
PEARSON

53
 Data Science Toolbox
Course code ECAP781 Course Title

WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30

Course Outcome:
CO1: Understand the concept and need for data science.
CO2: Discuss the various phases in the data analytics lifecycle.
CO3: Analyze the fundamental areas of study in data science
CO4: Understand the concept of data preprocessing.
CO5: Understand the importance of data visualization.
CO6: Learn the various data visualization software and libraries.
CO7: Understand different types of machine learning techniques
CO8: Use Python for developing machine learning algorithms
CO9: Use various data science tools for developing algorithms
CO10: Understand the fundamentals of big data.

Unit No. Content

Unit 1 Introduction to Data Science: Why learn data science? – Life cycle of
data analytics: Data discovery - Data preparation - Model planning -
Model building - Communicate results – Operationalization. Types of
data analysis: Descriptive analysis - Diagnostic analysis - Predictive
analysis - Prescriptive analysis –types of data analytics.

Unit 2 Data pre-processing: Introduction to data preprocessing –Data

preprocessing – Data wrangling - Data types and forms - Possible data
error types.

Unit 3 Various data preprocessing operations: Data cleaning - Data

integration - Data transformation- Data reduction - Data discretization.

Unit 4 Data Plotting and Visualization: Introduction to data visualization -

Visual encoding - Data visualization software - Data visualization
libraries - Basic data visualization tools - Advanced data visualization
tools - Data visualization types.

Unit 5 Role of statistics in data science:Hypothesis testing – null hypothesis

– alternative hypothesis – Statistical significance: Type 1 and type 2
errors –Data science - p-value –ANOVA –Chi-square test.

Unit 6 Machine learning: Introduction – types of machine learning

techniques –learning problems and system – designing a learning
system – concept of learning task.

Unit 7 Unsupervised learning:Introduction to Clustering algorithms – K

Means – K mode –K median – Performance measures of clustering.

Unit 8 Supervised learning: Introduction to Classification algorithms – KNN

(k-nearest neighbors) algorithm – Naïve Bayes algorithm – cross
validation and metrics.

54
Unit 9 Regression models:Introduction to regression – types of regression –
Machine linear regression – machine logistic regression –
regularization – performance metrics.

Unit 10 Weka: Introduction to weka tool – Data import –Choose model

(algorithm) – Hands on analysis of clustering and classification
algorithms.

Unit 11 Excel data analysis: Introduction to excel data analysis – Data analysis
tool pack – Descriptive statistics – Analysis of variance (ANOVA) –
Regression – Histogram.

Unit 12 R tool: Introduction R – RStudio–Some important R data structures:

Vectors – character strings – Matrices – Lists – Dataframe – R
programming structure
Unit 13 Data science packages in R:Data import - ggplot2 for visualization -
dplyr and dbplyr for Data Wrangling - mlr3 and caret – tidyverse.

Unit 14 NumPy and Pandas:Introduction to python – NumPy – understanding

data types in python – Pandas for data analysis – data indexing and
selection: Data selection in series - Data selection in DataFrame –
Missing data in Pandas – Handling missing data

Unit 15 Machine learning packages in python:Data import - Visualization

with Matplotlib –simple line and scatter plots – Seaborn – heatmap –
IntriducingSci-kit learn package.

Unit 16 RapidMiner: Introduction – data importation and exporting tool – How

to implement algorithms? – Hands on analysis of algorithms.

Unit 17
Tableau: Introduction – Data preparation – Adding data sources in
Tableau – Creating data visualizations.

Unit 18 KNIME: Introduction – Overview of KNIME analytics platform – Node

and workflow - Data preparation – Importing and exporting data –
Hands on analysis of model.

Unit 19 Big data: Introduction to big data - Role of big data in data science –
varies V’s in big data - Characteristics of Big Data and Dimensions of
Scalability - Foundations for Big Data Systems and Programming –
Applications of Big data.

Unit 20 Power BI and Data Robot: Introduction - Data modeling – Import and
export data – Hands on analysis of Power BI and Data Robot.

55
Readings:

1. Norman matloff, “The Art of R Programming”, No starch press, 2011.

2. Jason Bell, “Machine Learning: Hands-On for Developers and Technical Professionals”, Wiley
Publication, 2015
3. Jake VanderPlas, “Python Data Science Handbook”, O’reilly, 2017.
4. Alexander Loth, Nate Vogel and Sophie Sparkes, “Visual Analytics with Tableau”,
Wiley, 2019.
5. Gypsy nandi and Rupamkumarsharma, “Data science Fundamentals and Practical approach”,
bpb publisher, 2020.

56
 ADVANCE DATA
Course code ECAP782 Course Title
VISUALISATION

WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
 Discuss the terminology used in Tableau Prep.
 Identify how Tableau Prep approaches data sampling.
 Construct and understand data prep flows that address common scenarios encountered in data
preparation, as applied to common data use cases.
 Review the quality of the data and perform exploratory analysis.
 Manage and Connect Data Source.

Unit No. Content

Unit 1 Introduction to Data Visualization: Acquiring and Visualizing Data,
Simultaneous acquisition and visualization, Applications of Data
Visualization, Keys factors of Data Visualization. Reading Data from
Standard text files ( .txt, .csv, XML), Displaying JSON content.

Unit 2 Making charts interactive and animated: Data joins, updates and exits,
interactive buttons, Updating charts, Adding transactions, using keys,
wrapping the update phase in a function, Adding a Play button to the page,
Making the Play button go, Allow the user to interrupt the play, sequence.

Unit 3 Managing Organizing and Enhancing: Visualization of groups, trees,

graphs, clusters, networks, software, Metaphorical visualization

Unit 4 Creation of Hierarchies:

Create hierarchies to drill down into data, creating groups for data,
Creating and Using Sets Create data filters, create calculated fields,
combine data sources using data blending, Creating & using Parameters,
Bringing in More data with Joins

Unit 5 Chart Types and Their Usage in Tableau: Defining data and their different
visualization ways, building various charts, visualizing data using Bar Chart,
Lines Charts, Scatterplots, Heat maps, Histograms, Maps, Dual Axis, Charts,
Pie Charts.

Unit 6 Visualization of Data with advanced technology

Visualization data with advanced analytics Polygon Maps, Bump Charts,
Control charts, Funnel charts, Pareto charts, Waterfall charts, Usage and
filtration of data with charts, visualizing categorical data, visualizing time
series data, visualizing multiple variables, Visualizing geospatial data, Map
box integrations, Web Mapping Services, Background Images

Unit 7 Interactive Dashboards and Story Points in: Creating a dashboard,

designing dashboard, Add motions, Adding interactivity with actions,
Dashboard layout and formatting, Add extra detail to visualization using

57
 Marks Shelf, Add Size, Shape, Labels, Details, Tool tips in visualization,
Sharing and collaborating dashboards.

Unit 8 Designing with Tableau

Story Points and how to create them, designing effective slide
presentations to showcase data story, Publish online business dashboards
with Tableau, Exporting Pdfs, Sharing Dashboard Securely

Unit 9 Introduction to TABLEAU

 Installation of TABLEAU
 Tableau Interface
 Data Types
 Tableau features

Unit 10 Tableau Data Sources

 Connecting data with tableau

 Joining data sources
 Combine data sources using data blending
 Creating and Using Sets Create data filters
 Creating & using Parameters
 Bringing in More data with Joins

Unit 11 Managing, organizing and enhancing data in tableau: Splitting data,

Pivoting &Transforming data, Blue & green pills Filters,Blue & green pills
effect on dates, Cleaning data by Bulk Re-aliasing, Setting data defaults
,Create hierarchies to drill down into data, Creating groups for data, Create
calculated fields

Unit 12 Making Comparisons: Bar Charts and Alternatives: Amplify Performance Case
Study, Bar Charts for Rank Changes: AP Case Study, Bump Charts for Rank Changes
over Multiple Periods: AP Case Study

Unit 13 Building Impactful Tables: Building Great Tables, Using Color in Tables:
Office Essentials Case Study, Moving Beyond Measure Names and Values:
Office Essentials Case Study

Unit 14 Interactive dashboards and story points in tableau: Creating a dashboard,

designing dashboard, add motions, adding interactivity with actions,
Dashboard layout and formatting, add extra detail to visualization using
Marks Shelf, Add Size, Shape, Labels

Unit 16 Mathematical and visual analytics in tableau: Aggregate calculations, Date

calculations, Logic calculations, Number calculations, String calculations,
Type calculations, LOD Expressions, Add reference lines and trend lines

Unit 17 Advanced Mathematical Concepts: Using Forecasting to Predict Staffing

Needs: CaB Call Center Case Study, Strategy: Create a Monthly Forecast,
Relationships Between Two Numerical Values, Cluster Analysis

58
 Unit 18 Advanced Data Modeling: Data Modeling, The Broader Tableau
Ecosystem, Data Preparation: Where and When

Unit 19 Sharing your Work: Tableau data source, Tableau data extract, Tableau
workbook, Tableau packaged workbook.

Unit 20 Publishing work: Sharing and collaborating dashboards, Story Points and
how to create them, designing effective slide presentations to showcase
data story, publish online business dashboards with Tableau, Exporting
Pdfs, Sharing Dashboard Securely

Readings:
 DESIGNING DATA VISUALIZATIONS: REPRESENTING INFORMATIONAL RELATIONSHIPS by
JULIE STEELE, NOAH ILIINSKY, KINDLE EDITION
 MASTERING PYTHON DATA VISUALIZATION PAPERBACK by KIRTHI RAMAN, PACKT
PUBLISHING

59
 Course code EPEA515 Course Title ANALYTICAL SKILLS-I

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
Through this course student should be able to:
CO1 :: observe the basic concepts of reasoning and quantitative aptitude
CO2 :: apply the learned concepts to solve the company specific reasoning and quantitative aptitude tests
CO3 :: analyze the problem and use logic to interpret and handle different situations
CO4 :: understand the concepts to solve the problems in given time

CO5 :: reproduce the concepts and use it to solve the applications

CO6 :: evaluate the knowledge by cracking online tests

Unit No. Content

Unit 1 Number system : classification of numbers, rules of divisibility, multiplication
and squaring of numbers, HCF & LCM of numbers, cyclicity of unit digit,
remainder theorem
Unit 2 Average : average of numbers, arithmetic mean, weighted average

Unit 3 Mathematical operations : BODMAS rule, calculation based problem,

conversion of symbols into signs
Unit 4 Percentage : commodity price increase/decrease, comparison based
questions, population based examples, successive percent changes, budget
based problems
Unit 5 Profit and loss : cost price, selling price, profit and loss, calculation of
profit/loss percent, false weight, discount, successive discount, marked price
Unit 6 Direction sense test : understanding of directions, different types of practice
problems
Unit 7 Blood relation : cracking jumbled up descriptions, relation puzzle, coded
relations
Unit 8 Number, ranking and time sequence : number test, ranking test, time
sequence test

Unit 9 Ratio and proportion : ratio and its types, proportion and its types, direct
and indirect variations, partnership
Unit 10 Alligation or mixture : concept and rules of alligation, problem based on
mixing of liquids/items
Unit 11 Problem on ages and numbers : problems on ages, problem on numbers
Unit 12 Permutation and combination:factorial, difference between permutation
& combinations, circular permutation, arrangement and selection based
problems, distribution and division
Probability : experiment, sample space, event, probability of occurrence of
an event, bayes theorem, odds of an event , selection based problems,
binomial distribution

60
 Unit 13 Logical venn diagram and set theory:venn diagram based problems,
concept of set theory
Syllogism : all, some and none relations, related statements with venn
diagram

Unit 14 Data interpretation : basics of data interpretation, average and percentage,

tabulation, bar graphs, pie charts, line graphs

READINGS:

1. QUANTITATIVE APTITUDE FOR COMPETITIVE EXAMINATIONS by DR. R S AGGARWAL, S Chand

Publishing
2.A MODERN APPROACH TO VERBAL & NON-VERBAL REASONING by DR. R S AGGARWAL, S Chand
Publishing
3. MAGICAL BOOK ON QUICKER MATHS by M TYRA, BANKING SERVICE CHRONICLE

4. ANALYTICAL REASONING by M.K. PANDEY, BANKING SERVICE CHRONICLE

61
Course code EPEA516 Course Title ANALYTICAL SKILLS-II

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:

CO1: apply logical reasoning to understand, interpret and handle different situations.
CO2: solve efficiently the company specific logical reasoning tests.
CO3: apply logical reasoning to prioritize and manage time.
CO4: decide to build the logic
CO5: examine the problem and handle it
CO6: apply the logics

Unit No. Content

Unit 1 Time and Work : chain rule, computation of work done together, men,
women, children basedproblems, wages based work problems,
alternate day work
Unit 2 Pipes and Cisterns : inlet-outlet, part of tank filled, time based problems,
alternate work
Unit 3 Time and Distance : concept of time speed and distance, conversion of
Units, average speed
concept, different types of problems
Unit 4 Problem on trains : relative speed concept, faster and slower train
Boats and streams and races : downstream and upstream, linear and
circular track
Unit 5 Sequence and series completion : series completion, analogy,
classification, arithmetic and
geometric progression
Unit 6 Alphabet test and logical sequence of words : alphabetical order of
words, letter-word problems,rule detection, alphabetical quibble, word
formation by unscrambling letters, word formation usingLetters of a
given word, alpha-numeric sequence puzzle, logical sequence of words
Unit 7 Coding-Decoding : letter coding, number/symbol coding, substitution,
matrix coding, mixed letter coding, mixed number coding
Unit 8 Simple interest : basics of principal, rate and time, rate computation,
time computation, amountcomputation
Unit 9 Compound interest : concept of simple and compound interest,
questions based on relation
between compound and simple interest
Unit 10 Calendar : calculating odd days, basic concept of calendar, finding the
exact day
Unit 11 Clocks : concept of clock, angle computation, facts
Insert the missing character : set of figures, set of arrangements, set of
matrix
Unit 12 Data sufficiency : check sufficiency of data to answer the given

62
 questions, Coding inqualities : basic operations, rules of inequalities,
coded relations
Unit 13 Puzzle test : seating/placing arrangements, comparison type questions, sequential
order of things, family based problems
Unit 14 Non-Verbal Reasoning : series of figures, analogy of figures,
classification of figures

READINGS:

1. QUANTITATIVE APTITUDE FOR COMPETITIVE EXAMINATIONS by DR. R S AGGARWAL, S

Chand Publishing
2. A MODERN APPROACH TO VERBAL & NON-VERBAL REASONING by DR. R S AGGARWAL, S
Chand Publishing
3. MAGICAL BOOK ON QUICKER MATHS by M TYRA, BANKING SERVICE CHRONICLE
4. ANALYTICAL REASONING by M.K. PANDEY, BANKING SERVICE CHRONICLE

63
 Course code EENG539 Course Title ACADEMIC ENGLISH

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1:: differentiate between a range of authentic academic texts
CO2:: observe actively to lectures, presentations and interviews to understand key information
CO3:: construct a variety of essays and other assignments
CO4:: appraise academic grammar
CO5:: apply academic English and vocabulary in professional life

Unit No. Content

Unit 1 Academic writing : introduction, texts and academic texts, ways of
writing, balanced versus weighted essays
Unit 2 Academic writing : brainstorming and outlining, gathering
information
Unit 3 Writing paragraphs : introduction, types of paragraphs, enumeration
Unit 4 Writing paragraphs : exemplification, complex paragraphs, sequence
Unit 5 Writing paragraphs : comparison of items, cause effect in paragraph
writing, visuals in paragraph writing
Unit 6 Basics of reports and research papers : introduction, types of
reports, format of a report, assessment reports
Unit 7 Basics of reports and research papers : writing a report,
understanding the text, data collection, writing a research paper
Unit 8 Basics of reports and research papers : overview of a research paper,
selection of a research paper, plagiarism, citing sources, publication
sources
Unit 9 Presenting your ideas : purpose of a presentation, components of a
presentation, when to read or speak, preparation
Unit 10 Presenting your ideas : before the talk, on the podium, handling
questions, strategic planning
Unit 11 Grammar for editing : basic sentences, verbs, nouns, editing a
sentence
Unit 12 Grammar for editing : delayed subjects: it, there and what, the long
and winding sentence, short sentences, parallelism
Unit 13 Working with words : misleading words, one word for many,
complicated words, avoiding metaphors, redundant words
Unit 14 Working with words : linking words, expressing the degree of
certainty, capitalization, sexist language

READINGS:
1. A COURSE IN ACADEMIC WRITING by RENU GUPTA, ORIENT BLACKSWAN PVT. LTD.
2. ENGLISH GRAMMAR by RAJEEVAN KARAL, OXFORD UNIVERSITY PRESS
3. OXFORD EAP: A COURSE IN ENGLISH FOR ACADEMIC PURPOSES by EDWARD DE CHAZAL
AND SAM MCCARTER, OXFORD UNIVERSITY PRESS
4. MLA HANDBOOK by MODERN LANGUAGE ASSOCIATION OF AMERICA, MODERN
LANGUAGE ASSOCIATION.

64
 INTRODUCTION TO THE STUDY OF
Course code EENG514 Course Title LANGUAGE

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes: Through this course student should be able to

CO1 :: identify vowels and consonants in phonetics
CO2 :: distinguish between different parts of speech organs, place of articulation and manner of
articulation
CO3 :: describe syllable and stress patterns in relationship with aspects of connected speech in
English language

Unit No. Content

Unit 1 Language and Phonetics : introduction to first and second language,
introduction to phonetics
Unit 2 Language and Phonetics : meaning and importance of phonetics,
difference between phonetics and phonology
Unit 3 The Production of Speech Sounds : introduction to the speech organs,
articulators above the larynx
Unit 4 The Production of Speech Sounds : vowels and consonants, long
vowels and short vowels
Unit 5 Vowels, Diphthongs, and Triphthongs : introduction to vowels, long
vowels, short vowels
Unit 6 Vowels, Diphthongs, and Triphthongs : introduction, diphthongs,
triphthongs
Unit 7 Voicing and Consonants : the larynx, respiration and voicing, plosives
Unit 8 Voicing and Consonants : place of articulation, manner of articulation,
fortis and lenis
Unit 9 The Phoneme and Phonology : the functioning and patterning of
sounds, the phoneme
Unit 10 The Phoneme and Phonology : the phonology, symbols and
transcription, minimal pairs
Unit 11 The Syllable and Stress : strong and weak syllables, close front and
close back vowels
Unit 12 The Syllable and Stress : syllabic consonants, nature of stress
Unit 13 The Syllable and Stress : levels of stress, placement of stress within
the word

65
 Unit 14 Aspects of Connected Speech : rhythm, assimilation, elision, linking

READINGS:
1. LINGUISTICS by CRYSTAL, DAVID, PENGUIN BOOKS INDIA
2. ENGLISH PRONOUNCING DICTIONARY by JONES, DANIEL, CAMBRIDGE UNIVERSITY
PRESS
3. ENGLISH PHONETICS AND PHONOLOGY: A PRACTICAL COURSE by ROACH, PETER,
CAMBRIDGE UNIVERSITY PRESS
4. MODERN LINGUISTICS: AN INTRODUCTION by VERMA, S.K & N. KRISHNASWAMY,
OXFORD UNIVERSITY PRESS
5. MODERN LINGUISTICS: AN INTRODUCTION by VERMA, S.K & N. KRISHNASWAMY,
OXFORD UNIVERSITY PRESS

66
 POST-INDEPENDENCE INDIAN
Course code EENG519 Course Title LITERATURE

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes: Through this course student should be able to

CO1:: understand the social cultural and political dimensions of Indian Writing in English.
CO2:: deduce the historical elements and theoretical orientation of Indian Writing in English.
CO3:: analyze the stylistic techniques of Indian Writing in English.
CO4:: trace the essential features of Indian Writing in English.

Unit No. Content

Unit 1 Literary Terms : feminism, patriarchy, sexism
Unit 2 Literary Terms : misogynoir, misandry, LGBTQ
Unit 3 Literary Terms : gender issues, male gaze, womanism
Unit 4 Rupa Bajwa - The Sari Shop : plot and narrative technique
Unit 5 Rupa Bajwa - The Sari Shop : social and political background,
character analysis and thematic analysis
Unit 6 Tagore - Leave this chanting and singing: textual, analysis, thematic
analysis, symbols and motifs, stylistic features
Unit 7 Tagore - Kamala Das - My Grandmother’s House : textual analysis,
thematic analysis
Unit 8 Tagore - Kamala Das - My Grandmother’s House : symbols and
motifs, stylistic features
Unit 9 Difficult Daughters by Manju Kapur : about the author, plot,
character analysis
Unit 10 Difficult Daughters by Manju Kapur : thematic analysis and gender
issues, critical analysis
Unit 11 Mahesh Dattani - Final Solution : character analysis and thematic
analysis
Unit 12 Mahesh Dattani - Final Solution : plot, narrative technique
Unit 13 Girish Karnad - Nagamandala : thematic analysis, narrative
technique
Unit 14 Girish Karnad - Nagamandala : plot summary, character analysis

READINGS:
1. THE VINTAGE BOOK OF MODERN INDIAN LITERATURE by AMIT CHAUDHURI, VINTAGE
BOOKS
2. THE SARI SHOP by RUPA BAJWA, PENGUIN BOOKS INDIA
3. NAGAMANDALA by GIRISH KARNAD, OXFORD UNIVERSITY PRESS
4. GITANJALI: RABINDRANATH TAGORE by RABINDRANATH TAGORE, RUPA PUBLICATIONS
5. KAMALA DAS by DR. N. K. SHARMA, Unique Publisher
6. FINAL SOLUTIONS by MAHESH DATTANAI, PENGUIN BOOKS INDIA
7. DIFFICULT DAUGHTERS by MANJU KAPUR, PENGUIN BOOKS INDIA

67
 POSTCOLONIAL LITERATURES
Course code EENG527 Course Title
AND CULTURAL STUDIES
WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
CO1 :: identify the impact of colonialism on culture
CO2 :: estimate the significance of the post-colonial era in the life of its inhabitants
CO3 :: apply the post-colonial theory of Homi Bhabha and Edward Said in the prescribed texts
CO4 :: justify new trends in post-colonial discourse through the lens of selected texts

Unit No. Content

Unit 1 Salman Rushdie : Midnight's Children : Midnight's Children as a post-
colonial epic, technique of
magic realism of Rushdie
Unit 2 Salman Rushdie : Midnight's Children : discussion of the plot of the
novel, epical features of the novel
Unit 3 Salman Rushdie : Midnight's Children : character of Saleem and his
importance, the themes of alienation and cultural dislocation
Unit 4 Chinua Achebe: Things Fall Apart : Struggle for dominance and
identity crisis, introduction to the
African culture
Unit 5 Chinua Achebe: Things Fall Apart : theme of cultural destruction,
hybridity and marginalization
Unit 6 Chinua Achebe: Things Fall Apart : theme of gender discrimination in
the novel, conflict between tradition and modernity
Unit 7 Bapsi Sidhwa: The American Brat : the life and achievements of the
writer, the theme of male domination in society, Feroza's American
experience
Unit 8 Bapsi Sidhwa: The American Brat : cultural assimilation of Feroza
and the application of Bhabha's theory of hybridity, loss of identity of
Feroza in America, cultural conflicts between Parsee culture and
American culture, the character of Zareen
Unit 9 Jean Rhys: Wide Sargasso Sea : introduction to the writer, race,
relations and prejudice, the theme of oppression of slavery
Unit 10 Jean Rhys: Wide Sargasso Sea : the episodes of magic and incantation
in the novel, male domination and patriarchal power structure,
discussion on the characters and themes
Unit 11 Derek Walcott : Dream On Monkey Mountain : the significance of the
title of the drama, the post-colonial elements in the drama, the theme of
the loss of identity
Unit 12 Derek Walcott : Dream On Monkey Mountain : the theme of
marginalization and the application of the theory of Homi Bhabaha,
Makak and his confrontation with the colonial rulers, the significance of
the ending of the drama
Unit 13 Margaret Atwood: Surfacing : the life and achievements of the writer,
the significance of the title, the theme of alienation and the application
of the theory of hybridity of Homi Bhabha
Unit 14 Margaret Atwood: Surfacing : the postcolonial elements in the novel,
the theme of feminism in the novel, the role of nature in the novel, the
plot structure of the novel

68
READINGS:
1. MIDNIGHT’S CHILDREN by SALMAN RUSHDIE, VINTAGE BOOKS
2. THINGS FALL APART by CHINUA ACHEBE, ANCHOR BOOKS
3. SURFACING by MARGARET ATWOOD, ANCHOR BOOKS
4. AMERICAN BRAT by BAPSI SIDHWA, MILKWEED EDITIONS
5. DREAM ON MONKEY MOUNTAIN by DEREK WALCOTT, FARRA, STRAUS
6. WIDE SARGASSO SEA by JEAN RHYS, PENGUIN CLASSICS

Course Code EPOL525 Course Title POLITICAL INSTITUTIONS IN INDIA

69
 WEIGHTAGES
Course Outcomes: CA ETE(Th.)
30 70
CO1: understand the leading institutions of the Indian political system
and the changing nature of these institutions
CO2: assess the laws pertaining to elections and analyse the electoral system of India
CO3: enumerate the working of the Indian federalism in the constitutional context
CO4: distinguish the powers and functions of various organs of the government
CO5: discuss about various constitutional and statutory bodies of India
CO6: evaluate the functioning of the local government institutions

Unit No. Content

Making of the Indian Constitution: Indian national movement to the making of the Indian
Unit-1
constitution
Constituent Assembly: composition of constituent assembly, ideological moorings,
Unit-2
constitutional debates
Philosophy of the Constitution: preamble, fundamental rights, directive principles of state
Unit-3 policy
Constitutionalism in India: democracy, social change, national unity, checks and balances,
Unit-4
basic structure debates, constitutional amendments
Unit-5 Union executive: president as the head of the state, prime minister and council of ministers
Union Parliament: structure of the union parliament, role and functioning, parliamentary
Unit-6
committees
Unit-7 Judiciary part-1: supremeCourt, high court
Unit-8 Judiciary part -11: judicial review, judicial activism, judicial reform
Unit-9 State executive: Governor, Chief Minister and council of ministers
Unit-10 State Legislature: Legislative council and Legislative assembly
Federalism in India: strong centre framework, asymmetrical federal provisions and
Unit-11 adaption, role of intergovernmental coordination mechanisms, inter-state council, emerging
trends.
Electoral Process and Election Commission of India: conduct of elections, rules, electoral
Unit-12
reforms. functioning and reforms of the local government Institutions
Constitutional and Statutory Bodies Part -1: Comptroller and Auditor General, National
Unit-13
Commission for Scheduled Castes, National Commission for Scheduled Tribes
Constitutional and Statutory Bodies Part -11: National Commission for Human Rights,
Unit-14
National Commission for Women, National Commission for Minorities

READINGS:

1. INDIAN GOVERNMENT AND POLITICS by BIDYUT CHAKRABARTY, RAJENDRA KUMAR PANDEY,

SAGE PUBLICATIONS
2. THE INDIAN CONSTITUTION: CORNERSTONE OF A NATION by AUSTIN GRANVILLE, Oxford
Paperbacks

70
 PUBLIC POLICY AND GOVERNANCE IN
Course Code EPOL527 Course Title
INDIA

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand the nature and scope of public policy and administration in India
CO2: assess the major problems and complexities in India’s governance system
CO3: appreciate the methodological pluralism and synthesizing nature of knowledge in
public policy and administration
CO4: analyse the changing dimensions and patterns in India’s public governance and
administrative processes.
CO5: evaluate the role of non-state actors and civil society in India’s public governance system.

Unit No. Content

Unit-1 Public policy and Administration in India: meaning and evolution;
Public and private administration Approaches and its replications in India: System Theory,
Unit-2
Decision Making,
Unit-3 Ecological Approach Public administration theories and concepts
Scientific Management Theory, Rational Choice theory, New Public Administration,
Unit-4
Development Administration
Unit-5 Comparative Public Administration in India
Unit-6 New Public Management
changing nature of Public Administration: Indian public administration in the era of
Unit-7
liberalization and Globalisation
Theories and Principles of Organization and its operations in India: Scientific Management
Unit-8
Theory, Bureaucratic Theory, Human Relations Theory
Unit-9 Managing the organization: The case of India: Theories of leadership and motivation.
Unit-10 Organizational Communication: Theories and Principles, functioning in India and its impacts
Chester Bernard Principles of Communication, Information Management in the organization
Unit-11
Managing
Unit-12 Conflict in the Organization: Mary Parker Follett Management by Objectives- Peter Drucker
Unit-13 Public Policy and Governance in India
Unit-14 Public policy issues and challenges in India.

READINGS:

1. Introduction To The Study Of Public Administration by Shafritz, J.M. and Hyde,

2. Public Administration in India by Sterling Publications, Streling Publications.

71
 Course Code ESOC515 Course Title FUNDAMENTALS OF SOCIOLOGY

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:

CO1: articulate all the methodical concepts to understand the social system and function
CO2: collect information regarding various social units in terms of structural and functional analysis
CO3: examine structural and functional significance of social institution
CO4: innovate ideas to create pathways for the social problems
CO5:apply theoretical understanding in the process of social change and mobilization
CO6: analyse the process of social exclusion and inclusion in terms of policy making and development
program

Unit No. Content

Introduction to Sociology: Definition, Nature and Importance, Relation of Sociology with
Unit-1 other social sciences-Economics, History, Political Science, Psychology and Social
Anthropology
Sociology and other Social Studies: Branches of Sociology-Industrial Sociology, Political
Unit-2 Sociology, Sociology of Family, Sociology of Education, Medical Sociology, Urban and Rural
Sociology
Sociological Imagination: Development of Sociology as a Social Science and Sociological
Unit-3
Prospective
Basic Concepts: Society, Community, Association and Institution –Social Groups, Social
Unit-4 Structure and function, Role and Status, Social Stratification and Mobility, Social Control,
Social process and Social Change.
Sociology of Culture: Culture and Socialization Definition-Features, Elements, Types,
Unit-5 Cultural Relativity, Ethnocentrism, Cultural lag, Cultural System & sub-system, cultural
change.
Social Institutions: Marriage, Family, Kinship, Religious Institutions, Economic Institution,
Unit-6
Educational Institution and Political Institutions
Unit-7 Indian Social Institutions (I): Caste System, Jajmani System, Major religious practices
Indian Social Institutions (II): Indian Agriculture: farmers movements, Primary
Unit-8
education, Mid-day meal, privatization of higher education, Research and development
Social Problems (I): Definition, Nature, Cause, Proposals, Legal and Constitutional
Unit-9
measures in controlling Social problems.
Social Problems (II): Family Disorganisation, Problem of Child Labour, Problem of Aged,
Unit-10
Gender issues and Gender problems,
Social Problems (III): Communal Riots, corruption, terrorism, Alcoholism and Drug
Addiction, problem of Unemployment, untouchability, population problem, Rural and
Unit-11 Urban Problems, Nepotism

Unit-12 Social Change: Meaning Definition, Nature and Importance, Types of Social Change
72
 Social Movement: Peasant movement, Dalit Movement, Backward Classes movement,
Unit-13
Social Reform Movement
Social Inclusion and Exclusion: Meaning-Nature-issues and problems of Social
Unit-14 Inclusion/Exclusion among Scheduled Caste and Class-Scheduled Tribes, Neo Buddhist
movement, Women empowerment

READINGS:

1. Sociology: Principles of Sociology with an Introduction to Social Thoughts. Rao C.N. Shankar. S
Chand; Fundamentals of Sociology.VidyaBhushan. Pearson Education.
2. Fundamentals of Sociology Gisbert P. Orient BlackSwan.Third edition (2010).
3. Fundamentals of Sociology Rajendra Kumar Sharma. Atlantic.1st edition (2013).

73
 Course Code ESOC506 Course Title GLOBALIZATION AND SOCIETY

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:

CO1: identify concept of globalization as academic contested

CO2: locate the economic dimension of globalization
CO3: consider the political dimension of globalization

Unit No. Content

Unit-1 Introduction to globalization: concept, history of globalization
Unit-2 Dimensions of globalization (i): social, cultural, political
Unit-3 Dimensions of globalization (ii): Economic and ecological dimension
Unit-4 Globalization in India
Unit-5 Globalization in society: Family, marriage, relationship
Unit-6 Globalization in Culture: Language and communication, Social Structure
Unit-7 Globalization in education: Learning, Access to education, Technological gap
Unit-8 Globalization in economy: Globalization of Indian banks with WTO regime
Unit-9 Business Process Outsourcing (BPO): an emerging trend in India
Unit-10 Micro finance, Economic liberalization: free market policy
Unit-11 Globalization in environment: Tourism, Pollution, Global warming
Unit-12 Global crises: globalization as an inevitable process, The East Asia crises
Unit-13 Globalization in Indian society
Unit-14 Future of globalization: future of globalization, Broken promises of global institution

READINGS:

1.S K.PRAMANIK, R GANGULY, GLOBALIZATION IN INDIA: NEW FRONTIERS AND EMERGING

CHALLENGES,, PHI Learning Pvt Ltd
2. BABITA AGARWAL, ANIL AGARWAL,GLOBALIZATION AND INDIAN SOCIETY,A PPublisher
3.MANFRED B. STEGERGLOBALIZATION: A VERY SHORT INTRODUCTION, OXFORDUNIVERSITY
PRESS

74