WRITTEN COMMUNICATION
ANALYSIS
INDIVIDUAL ASSIGNMENT
Interpretation and application of structured writing
Submitted By: Submitted To:
Tritap Nasan Nayak Prof. Vibhor Kataria
Section B WCA
22PGDM094
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INDEX
S.No. Topic Page No.
1. Introduction 3
2. Analyzing an article for its effectiveness 3
3. Details about the article 4
4. 7C’s of Communication 5
5. Conclusion 6
6. Reference 7
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INTRODUCTION
Purpose of Assignment: An approach to writing known as structured writing focuses on the
organisation of content. It entails identifying and analysing content kinds, applying, and
developing rules around the structure, validating the rules, and defining styles to apply to the
information so it can be published. All forms of content, including simple letters written in
Microsoft Word, 400-page technical instruction manuals created in Adobe FrameMaker, and
product online help systems created in Madcap Flare, can benefit from the use of organised
writing.
The primary issues that organised writing seeks to solve are:
Upholding a clean framework to give users a consistent experience;
Ensuring documentation is complete;
Publishing content with a specific audience in mind;
Arranging pages of various material in a way that will make it easier for visitors to
grasp where it fits into the overall linguistic structure.
ANALYSING AN ARTICLE FOR ITS EFFECTIVENESS:
Article which has been selected for analysing the effectiveness and check the structured
writing of that article is an article published in Business Standard on 2 nd September, 2022.
Article is “Larsen & Toubro gains 2%, hits over six-month high on strong revenue
outlook” which is about the Larsen & Toubro as they have outperformed the market by
gaining 9% outpaced the market in the past month, rising by 9% compared to the S&P BSE
Sensex's 1.4% increase. Source: https://www.business-standard.com/article/markets/larsen-
toubro-gains-2-hits-over-6-month-high-122090200573_1.html
Being a student from the engineering background I had an interest towards the technology
and auto industry due to which I use to read article from this field in which I found this article
quite interesting because after a long time L&T is coming on top of the scale as after the
covid period all the heavy transport companies were facing issues as their sales were affected
on a large scale. But now as everything is stablished and most of the problems are being
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resolved and auto industry id coming up with lot of new advanced technology which is a
major interest for the customers.
DETAILS ABOUT THE ARTICLE:
Analysis of the Article is done based on Seven information types are created from these
building blocks:
FORMAT:
Whatever you wish to publish, it is imperative that you first comprehend the structure of the
piece before including details. Let us look at the framework for article writing that you should
use while creating your content. There are three parts to it:
Heading: The most important component of every article is the heading, which is the first
thing readers will notice. In order to grab readers' attention, the article must have a catchy
title that is no longer than 5 to 6 words. In the following article the heading describes
about the article that what the writer wants to talk about just by reading the heading.
B-Line: The author's name is listed in the by-line, which is located beneath the title. This
section aids in giving the author the credit they deserve. In following article by-line is
mentioned along with-it topics are mentioned that what are the topics about which
writer is going to discuss in the article.
Body: The body of an article contains the bulk of its content. The length of the essay and the
number of paragraphs it will contain are entirely up to the author, whether they are writing a
story or an article. An article can need to be written in proper structure explaining about
topics in the one paragraph as follow:
First paragraph: The topic and any important details to the reader. First paragraph of the
article is giving a brief idea of the title and giving reader an idea that L&T stocks has
been outperformed by 2% and to increase more in the coming years.
The second and third paragraphs: This will incorporate all pertinent data, case studies, and
statistics, will explore the core of the issue. Followed by the first paragraph next
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paragraphs comparing the history and the present of the company with the help of facts
and they also used graphs and figures for making their point understand to the reader.
STRUCTURE:
The whole article has a good structure in conveying the information to the reader about the
company’s stock increase and the places where they need to improve:
1st Paragraph:
In this article is giving is giving a brief idea of the title and giving reader an idea that L&T
stocks has been outperformed by 2% and to increase more in the coming years.
2nd, 3rd & 4th Paragraph:
FACTS - These paragraphs explain about the history and the present scenario of the
company with the help of facts, figures and they also used graphs along the facts so that
reader could easily compare the past and present and get to compare the increment that the
company has got and the fields in which the company is dealing.
5th & 6th Paragraph:
This tells about the future projection that if the same result continued then where they are
expecting their company to be.
7th, 8th & 9th Paragraph:
PROCEDURE - Later, writer talks about the process or procedure which they have followed
or need to follow in future to keep their growth going on and achieve more success in
upcoming years.
10th Paragraph:
CONCLUSION - In the last paragraph writer concludes his article summarising the data
about which he has talked in the article.
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7C’s OF COMMUNICATION:
CLARITY: Writer has avoided the use of complex words and phrases which make
the article clear and helps the reader to under it nicely.
CORRECTNESS: It include the use of correct data and right level of language
which makes it correct and understandable.
CONCISE: The article is to the point and the title also explained properly avoiding
filter words and sentences. But the plans can be more concise.
CONCRETE: The facts and figures used in the particle make it concrete in which
supports the message properly.
COHERENT: At some of the points for example Future Plan the data is found
Lacking Coherent Ness as data is covering to much things making it boring to read.
COMPLETE: The message contains everything that was required to explain the
article making it complete.
COURTEOUS: Message was be polite, friendly, professional, open, and honest.
CONCLUSION
The psychology of how we read, analyse, recall, and retrieve information is the foundation of
structured writing. In order to organise and show information in a way that is simple to
locate, use, and maintain, it offers a systematic approach to analysing user demands.
In addition to creating information that can be reused in numerous locations and output
formats, structured writing is a great way for organising and storing content in content
management systems.
Overall, the article was well structured at some of the places like projection of plans I found
article to be lacking coherent ness, but as a whole it was very informative article written in
very simple language which make it easier to understand.
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REFERENCE
https://www.business-standard.com/article/markets/larsen-toubro-gains-2-hits-over-6-
month-high-122090200573_1.html
https://www.admitkard.com/blog/article-writing-format/
