T T UHIN

SUBHRA DAS

Position: Associate Director of Sales and Development

Company: Ezetap by Razorpay
Location: Kolkata, West Bengal, India
Experience: 18 years exp

Cont act Inf o:

Email: [email protected], [email protected]
Phone: 8145400627

Social:

Skills
Account Management Banking Business-to-Business (B2B) Business Analysis Business Strategy CRM

Key Account Management Negotiation New Business Development Payments Relationship Management

Retail Sales Sales Operations Team Management Training

Work experience
May 2023 - current time Associate Director of Sales and Development
Ezetap by Razorpay
Apr 2021 - Jun 2023 Z onal Head East
Ezetap Mobile Solutions Pvt. Ltd
Apr 2016 - Mar 2021 Regional Sales Manager -East
Ezetap Mobile Solutions Pvt. Ltd
Job Responsibilities. Manage Banking relationship with our Banking Partners-
HDFC Bank, Axis Bank, Yes Bank , ICICI Merchant Service ,SBI at the regional &
National level. Working with Retail, Corporate clients and Government
Merchant in East & North East for Ezetap payment Solution Sales. Closely
working with organized retail merchant with multiple stores in east for MPOS-
CARD, Remoyepay UPI based QR code Payment Solutions. Conceptualize and
execute various programs with merchants for user engagement and retention
Develop and manage strategic partnerships with corporate to provide Ezetap
Payments Solution in east. Consultative payment solution to Power
distribution Company/ State Boards, Traffic Dept ,Pipe Line Gas Company,
Municipal Corporation, Transport Dept, Other State Govt Bodies, State PSU. in
East & North East to use Ezetap platform and on their portal/ app for payment
services. Identify and develop new markets as per company vision. Build &
manage C-Level relationships with all the top Government Officials and
corporate decision makers. Client management from proposal submission to
relationship management for project go live & agreement renewal and overall
customer satisfaction . Coordinate all activities for launching payment
Technology; facilitate decision-making, communication, and managing project
progress Ensure monthly, quarterly and yearly transaction, GMV(Gross
Merchandise Value) targets are achieved as per Annual Operating Plan.
Preparation of RFQ/RFP, Negotiation of commercial, finalization of agreement,
and launching services. Design and implement merchant specific marketing
campaigns to drive new user acquisition and repeat user growth on Ezetap
platform like collection centre campaigning, discounts on bill payment, SMS &
email Push, bill space promotion, posters, Participation in Govt mela .
Jun 2015 - Mar 2016 Senior Manager East
Ezetap Mobile Solutions Pvt Ltd
Apr 2013 - May 2015 SENIOR MANAGER-EAST-FRANCHISEE DEVELOPMENT
AXIS SECURITIES LTD
*Work closely with all Axis Bank Branch Managers in east zone to sell Banking &
Financial products such as CASA, Credit card, Demat & Trading account of Axis
Bank Ltd. * Work closely with Business Associates/Franchisee for creation and
implementation of their clients through Equity & Currency segment. * Monitor
financial market trends to ensure that plans are effective, and to identify any
necessary updates. * Answer business associate’s questions about the
purposes and details of financial plans and strategies. * Possesses strong
knowledge of process development and management, strong sense of
personal accountability, problem solving, and creativity, and excellent
communication, relationship and organizational skills. * Ability to understand,
anticipate and react to competitive market requirements, industry opportunities
and constraints
Apr 2010 - Apr 2013 Regional Franchisee Manager-East
Sharekhan
Looking after entire Sales & Marketing, Operational and Compliance activities
for all Branches & Franchisees in East India. Maintiaing HNI clientele and
Conducting profitability analysis, Calculate ROI individually of each franchisee.
Coordinating with the Operation ,Risk and Sales team for any service related
issues for client. Achieve the given target of franchisee acquisition and
revenue generation. Responsible for Primary and Secondary revenue target
for the team. Ensuring increase the market share by channel management
 through Equity, Commodity, Currency,, LAP, LAS, PMS, MF, FD, IPO, Bond, Credit
card of HDFC bank. Developing 155 (active) existing Franchisees, Branches
and taking responsibilities for all Product training, Motivating and evaluating to
them. Maintaining the External & Internal relationship, good leadership
qualities and communication skill. Conducting training programme with NSDL,
CDSL and IRDA for new joiner as BP & employee. Tracking MIS and evaluate
these against all Franchisees & Branches. Organise sales promotional
activities, arranging seminars, Investor Meet and franchisee opening ceremony.
Making strategies, Plans to execute business according to competitors
activities. Coordination with AVP & Cluster Head for business development.
Mapping competition.
Aug 2005 - Apr 2010 Territory Sales Executive
KHADIM INDIA LTD.
Appointing new Franchisee, Distributor, Dealer and achieve Primary, secondary
and tertiary sales target monthly. Leading a team for entire east India.
Relationship management with Channels. e.g.:- Distributor/Dealer/retailer
Stock updating & Stock management Monitoring & improving the distribution
network by:- Ensure Mass distribution & ensure all product availability into
across the respective territory. Monitoring & improving the DSR performance by
their day wise, root wise, retail wise. Ensure focus brands sales and all vertical
wise sales. Conducting profitability analysis and calculate ROI individually of
each Retailer. Coordinating with the Research Dep. for day-to-day
recommendations of markets. Developing & Merchandising of franchisee and
Distributor to maintain the status. Organizing franchisee opening ceremony
and local promotional activities. Recruiting, training and motivating to all staff
(payroll) to run smoothly and efficiently. Evaluating the performance of all sales
manager and salesman.

Educat ion
2021 - current time Artificial Intelligence & Machine Learning for Manager
Executive Certificate Programme in Artificial Intelligence & Machine Learning for
Manager
SPJIMR SP Jain Institute of Management & Research
2021 - 2022 Artificial Intelligence and Machine Learning
Executive certificate program of Artificial intelligence and Machine for Manager
SPJIMR SP Jain Institute of Management & Research
2002 - 2004 E-COMMERCE,ERP
Master's Degree
Utkal University
2002 - 2004 MARKETING AND FINANCIAL SERVICES
Master of Business Administration (MBA)
Institute of Professional Studies and Research (IPSAR), Cuttack
2002 - 2004 Marketing/Marketing Management, General
MBA(PGDBM)-Full Time
Utkal University
1998 - 2001 Business/Commerce, General
Bachelor's Degree
University of Burdwan

Head line
Fintech Expert at Ezetap by Razorpay

Summary
My ambition and enthusiasm have enabled me to represent some of the best-known Fintech solutions to Govt/Non
Govt corporate and Retail Merchants in Pan India. I always use my experience and skills to build strong customer
relationship for my employer’s brands and to progress within the business.

Cert if icat ions

Currency and Commodity Exchange
Logistic & Supply chain Management from IIT Delhi