URDANETA CITY College of Business Management

UNIVERSITY and Accountancy

Owned and operated by the City Government of Urdaneta

OBE COURSE SYLLABUS

Course Title: The Entrepreneurial Mind Course Credit: 3 units (18 weeks, 54 hours)
Course Code: Prerequisite:

Vision, Mission, Goals and Objectives of UCU

VISION MISSION
A leading university that transforms individuals into morally upright and globally To provide exemplary outcome-based and advanced instructions; socially relevant and
competitive professionals through quality and practical education for all innovative researches; and inclusive extension services, partnerships and/or linkages

GOALS OBJECTIVES

Instruction 1. To provide professional, technical, and expert instruction in arts, sciences,

1. Instill formation of knowledge, abilities, skills, and attitudes necessary to make an humanities, and technology
individual a responsible member of the society, enhance the development of instruction
to produce high-level professionals, and harness the productive capacity of the 2. To conduct systematic investigations geared toward the establishment and discovery
country’s human resource base toward international competitiveness. of novel facts, solve present or existing problems, provide new ideas or develop new
theories, satisfy curiosity, and mastery of nature
Research
2. Mold individuals who will conduct scientific, innovative, and advanced researches in the 3. To establish sustainable livelihood projects that will uplift the quality of life of the
quest for new knowledge, provide leadership in various fields toward dynamic and self- members of the community, and to expand transnational collaborations that will
sustaining economy, and enrich historical and cultural heritage. have socio-economic benefits to the present and future generations

Community Services
3. Undertake participatory and inclusive extension services, which are relevant and
responsive, accessible and equitable, through efficient and effective community
development programs, and broaden symbiotic partnerships and linkages to establish
intergenerational responsibility for the common good.

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 URDANETA CITY College of Business Management
UNIVERSITY and Accountancy
Owned and operated by the City Government of Urdaneta

Institutional Outcomes: The UCU Core Values

Integrity Competence
True UCUians imbued with the spirit of nobility live their lives guided by the ideals of Passion for excellence drives noble persons to shine in their chosen craft. They do not
honesty and authenticity. Their words and actions consistently reveal their commitment to settle for mediocrity, and capacitate themselves with the requisite know-how and skills
decency and honor. They pursue the path of truth even if this were the less popular choice. to establish their expertise and credibility in their discipline. They continue the
pioneering character of Dr. Pedro Orata by spearheading innovations while building on
traditions of excellence.

Teamwork Transcendence
The spirit of nobility moves UCUians to cooperate with other members of the university in Noble UCUians are selfless stewards of goodness and compassion to their fellow human
realizing a common goal. With humility, they accept that each member of the UCU beings, to the school, to the community, and to those in need—prioritizing the cause of
community brings his or her own capabilities to actualize the university’s vision. Noble others before theirs, willing to accept, do, and get the job done without expecting
UCUians seek and pursue to achieve unity in any area or situation, understanding that the recompense. Going beyond self-actualization, they aim to reach their full potential to
best outcomes almost always happen in the spirit of cooperation. best serve noble causes beyond the self.

Program Outcomes (CMO 17 S. 2017)

The BSBA graduates have the ability to:

1. Performs the basic functions of management such as planning, organizing, staffing, directing and controlling.
2. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic
management) and employ these concepts in various business situations.
3. Select the proper decision-making tools to critically, analytically, and creatively solve problems and drive results.
4. Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
5. Apply information and communication technology (ICT) skills as required the business the business environment.
6. Work effectively with other stakeholders and manage conflict in the workplace.
7. Plan and implement business related activities.

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 URDANETA CITY College of Business Management
UNIVERSITY and Accountancy
Owned and operated by the City Government of Urdaneta

8. Demonstrate corporate citizenship and social responsibility.

9. Exercise high personal moral and ethical standards.

Course Information

Course Title: The Entrepreneurial Mind Course Credit: 3 units (18 weeks, 54 hours)
Course Code: Prerequisite:

Course Description Instructor’s Information

The course is intended to provide basic understanding of the entrepreneurial or new venture process. Students WENNIELYN C. JAVIER
will discuss the critical role that opportunity and creation play in that process. Students also examine how  09070181397
entrepreneurs and investors create, find, and differentiate moneymaking and robust opportunities from “good  [email protected]
ideas”.
Consultation schedule
9:00PM-10:30PM MW

Course Learning Outcomes

At the end of the course, the student entrepreneurs are expected to:

A. Describe the key concepts in the making of an entrepreneur and discuss the factors to develop entrepreneurial activity;
B. Discuss the development of entrepreneurship, the qualities, characteristics and skills necessary in developing an entrepreneur;
C. Discuss the role of employment and education as contributory factor in economic development;
D. Discuss how the government help the small and medium industries and identify the contributions of the entrepreneur in economic development;
E. Know the factors to consider in venturing new business and identifying business opportunities in the countryside;
F. Explain the important characteristics of the entrepreneur and the knowledge to prepare a project feasibility study;
G. Identify the various forms of business organizations, understanding the basic steps in establishing business and realizing the importance of being an entrepreneur;
H. Understand the product planning that effects company’s success;
I. Discuss what is price and its importance, the types of consumer in relation to pricing and its strategies;
J. Describe the nature of distribution planning and its importance, the strategy to distribute the products;

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 URDANETA CITY College of Business Management
UNIVERSITY and Accountancy
Owned and operated by the City Government of Urdaneta

K. Discuss the nature of promotional and choosing the best promotional tool in order to gain profit; and
L. Define the meaning of ethics and social responsibility, the role of entrepreneur in dealing with the stakeholders and how we can help rebuild ethical standards in our society.

Module Time Learning Outcomes Content Teaching Learning Activities Assessment

No. Allotment
1 Weeks 1-2 At the end of these weeks, the Unit I. Fundamentals of • Video-watching • Reflection Paper based on the
(6 hours) student entrepreneur is expected Entrepreneurship • Small group sharing videos watched
to: • Whole class discussion • Quiz/Assignment
a. Describe the key concepts Lesson 1. The Concept of • Online Classes using Zoom, Google • Online exams using google
in the making of an Entrepreneurship Meet, and other meeting apps using classroom, UCU iKonek, and other
entrepreneur; 1. The Entrepreneur synchronous or asynchronous teaching online assessment tools
b. Discuss the factors to 2. Factors that Develop and learning tools
develop entrepreneurial Entrepreneurial Activities
activities and successes; 3. The Making of a Filipino
c. Discuss the development Entrepreneur
and challenges of 4. The Challenges for
entrepreneurship. Entrepreneurship
5. The Starting Point to
Entrepreneurial Success
6. Entrepreneurial
Management Demands
7. Profile of a Successful
Entrepreneur
2 Weeks 3-4 a. Describes the Philippine Lesson 2. Economic • Small groups exercises • Integrating Activity (per group) such
(6 hours) economic landscape in Development of • Whole class discussion as making their own business
the present time. Entrepreneurship and its • Online Classes using Zoom, Google name, products, vision, mission,
b. Discuss the different Competencies Meet, and other meeting apps using goals and objectives of the
factors in determining 1. Philippine Economic synchronous or asynchronous teaching business.
economic growth. Landscape in the Present and learning tools • Quiz/Assignment
c. Discuss the role of Time • Online exams using google
employment as a 2. Factors in Determining classroom, UCU iKonek, and other
contributory factor in Economic Growth online assessment tools
economic development. 3. Entrepreneur and Socio-
d. Explain Economic Development
entrepreneurship and

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 URDANETA CITY College of Business Management
UNIVERSITY and Accountancy
Owned and operated by the City Government of Urdaneta

socio-economic 4. Entrepreneurial
development. Management Demand
5. Managerial Skills that
Makes a Successful
Entrepreneur
6. Characteristics of an
Entrepreneur
7. Organizing the Business
Enterprise
8. Entrepreneurial Studies
3 Weeks 5-6 a. Discuss the factors that Lesson 3. Developing a • Lecture-discussions • Integrating Activity (per group) such
(6hours) should be studied before Business Plan • Whole class discussion as making a business plan.
venturing into a new 1. Environmental Scanning • Online Classes using Zoom, Google • Quiz/Assignment
business. 2. Strengths, Weaknesses, Meet, and other meeting apps using • Online exams using google
b. Explain the importance Opportunities, and synchronous or asynchronous classroom, UCU iKonek, and other
of environmental Threats (SWOT) teaching and learning tools online assessment tools
scanning and selecting 3. The Identification of
the proper business Business Opportunity
location. 4. Tips in Choosing the
c. Discuss the important Business Name
role of SWOT analysis 5. Organizing the Business
and the importance of Enterprise
business plan before 6. The Event Formation
starting the business. Process for Entrepreneurs
7. Business Plan
8. Basic Phases of Business
Plan
9. General Format of a
Comprehensive Business
Plan
10. Micro Business Plan
Prelim Examination
4 Weeks 7-8 a. Identify the target Unit 2. Fundamentals of • Lecture-discussions • Integrating Activity (per group) such
(6hours) market. Entrepreneurship • Whole class discussion as making a market analysis.
b. Determine the types of • Online Classes using Zoom, Google • Quiz/Assignment
product. Meet, and other meeting apps

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 URDANETA CITY College of Business Management
UNIVERSITY and Accountancy
Owned and operated by the City Government of Urdaneta

c. Identify and solve Lesson 1. Identification of using synchronous or asynchronous • Online exams using google
research market Target Market teaching and learning tools classroom, UCU iKonek, and other
problems. 1. Description of the Target online assessment tools
d. Analyze market needs Market
and barriers to entry. 2. New Consumer Realities in
2016
3. Identify the Market
Problem
4. Problem-Identification
Research
5. Problem-Solving Research
6. Market Need Analysis
7. Market Analysis
8. Barriers to Entry
5 Weeks 9-10 a. Discuss the meaning of Lesson 2. Branding Strategies • Group reporting • Quiz/Assignment
(6hours) brand name and product 1. Brand Name • Whole class discussion • Online exams using google
branding. 2. Product Branding • Online Classes using Zoom, Google classroom, UCU iKonek, and other
3. Branding Strategies for Meet, and other meeting apps online assessment tools
b. Determine the
Producers and Middleman using synchronous or asynchronous
appropriate strategies in 4. Criteria for Choosing a
teaching and learning tools
branding and reasons for Brand Name
the existence brands. 5. The Structure of Product
c. Discuss the structure of Description
product, its prototype 6. Product Satisfying Features
and patenting. 7. Prototype Usefulness for
Licensing
d. Evaluates the prototype
8. Patenting
using qualitative 9. Production Feasibility and
evaluation technique. Time Frame
10. Evaluation of Prototype
11. Output
12. Three General Approaches
13. Analysis of the Results
6 Weeks 11-12 a. Define the meaning of Lesson 3. Marketing Mix in the • Group reporting • Integrating Activity (per group) such
product, price, place, Development of Marketing • Whole class discussion as presentation of the business plan
promotion, people, Strategy • Quiz/Assignment

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 URDANETA CITY College of Business Management
UNIVERSITY and Accountancy
Owned and operated by the City Government of Urdaneta

packaging, positioning 1. Types of Product • Online Classes using Zoom, Google • Online exams using google
and their importance. 2. Characteristics of Services Meet, and other meeting apps classroom, UCU iKonek, and other
b. Determine the 3. Industrial Products using synchronous or asynchronous online assessment tools
4. Types of Research teaching and learning tools
appropriate strategies in
5. Methods of Gathering Data
pricing, products, place, 6. Sampling Techniques
promotion, packaging, 7. Sources Data
positioning and people. 8. Product Life Cycle
c. Evaluates the effectivity 9. Five Steps in Developing a
of the marketing mix in Pricing Strategy
the organization; 10. Basic Types of Channel
Distribution
d. Discuss the product life
11. Product Positioning
cycle in creating
strategies;
e. Identify the other P’s in
marketing.
Midterm Examination
7 Weeks 13-14 a. Students should Unit 3. Fundamentals of • Group reporting • Integrating Activity (per group) such
(6hours) establish a basic Entrepreneurship • Whole class discussion as creating their own business
understanding of the • Online Classes using Zoom, Google products
core principles of Lesson 1. Introduction to Meet, and other meeting apps using • Quiz/Assignment
business management Business Implementation synchronous or asynchronous • Online exams using google
and implementation. 1. A Very Clear Purpose teaching and learning tools classroom, UCU iKonek, and other
b. Introduce students to 2. A Very Compelling Vision online assessment tools
the fundamental steps 3. Not By Any Other Name
necessary to start and 4. A Company of Angels
actually run an 5. A Very Good Business Plan
enterprise of their 6. Organizing and Structuring
choice. the Enterprise
c. Enable students to write 7. A Merry Band of Men and
a good business plan for Women
their chosen future
enterprise.

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 URDANETA CITY College of Business Management
UNIVERSITY and Accountancy
Owned and operated by the City Government of Urdaneta

d. Distinguish the various

forms of business
ownership, their
advantages and
disadvantages.
e. Classify the different
government agencies
and areas for
registration.
8 Weeks 15-16 a. Discuss the importance Lesson 2. Managing the • Group reporting • Quiz/Assignment
(6hours) of the Eight R’s of the Human Resources Functions • Whole class discussion • Online exams using google
Human Resources. 1. Recruiting classroom, UCU iKonek, and other
b. Describe how the 2. Routing • Online Classes using Zoom, Google online assessment tools
process of creating an 3. Retaining Meet, and other meeting apps
enterprise is influenced 4. Resonating using synchronous or asynchronous
5. Reviewing teaching and learning tools
by the Human Resources
6. Rewarding
functions.
7. Retooling
8. Recycling
9 Weeks 17-18 a. Discuss the M’s of Lesson 3. Managing the • Group reporting • Integrating Activity (per group) such
(6hours) operations. Operations Functions • Whole class discussion as presentation of their business
b. Illustrate the elements 1. The Six M’s of Operations • Online Classes using Zoom, Google products
of the operations
2. The Nine Critical Sub- Meet, and other meeting apps • Quiz/Assignment
Processes or Sub-Systems using synchronous or asynchronous • Online exams using google
functions. in the Transformation teaching and learning tools classroom, UCU iKonek, and other
c. Determine the different Processes online assessment tools
activities in the 3. Technology Application and
operations functions. Utilization
4. Operating Workflow
5. Lay-outing
6. Production Programming
and Scheduling
7. Quality Control
8. Operating Systems and
Procedures

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 URDANETA CITY College of Business Management
UNIVERSITY and Accountancy
Owned and operated by the City Government of Urdaneta

9. Operations Management,
Supervision and Control
10. Work Motivation, Skilling,
Deployment,
Compensation and Control
11. Support Services
Final Examination

Grading system Final Grade is computed as follows:

FG = (PG + MG + TFG)/3
where:
• FG refers to the Final Grade
• PG refers to the Prelim Grade
• MG refers to the Midterm Grade
• TFG refers to the Tentative Final Grade

The Prelim Grade is computed as (1st CS) + (Prelim Exam)

The Midterm Grade is computed as (2nd CS) + (Midterm Exam)
The Tentative Grade is computed as (3rd CS) + (Final Exam)
• CS refers to Class Standing, which is 60% composed of Quizzes (20%) + Recitation (20%) + Term Paper (20%)
• Recitation includes participation in discussion prompts for online classes and discussion activities for offline classes.
• Major Exams = 40%
Course policies and ACADEMIC HONESTY
standards
All students are expected to be academically honest. Cheating, lying, and other forms of unethical behavior will not be tolerated. Any student found guilty of cheating
in examinations or plagiarism in submitted course requirements will receive an F or failure in the course requirement or in the course. Cheating refers to securing help
in a test; copying test, assignments, reports or term papers; collaborating with other students during an examination or in preparing academic work that has not been
designated as collaborative activity; signing another student’s name on an attendance sheet; or otherwise practicing scholastic dishonesty.

POLICY ON ATTENDANCE

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 URDANETA CITY College of Business Management
UNIVERSITY and Accountancy
Owned and operated by the City Government of Urdaneta

1. In view of the challenges brought about by the COVID-19 pandemic on the educational landscape, the university is modifying its policy on attendance for this
semester.
2. Every student is required to attend his classes for every week of the course.
3. For online-based mode of learning, the student attendance shall be monitored based on learner’s participation in an interactive online study group or
discussion prompt, student’s submission of outputs (assignments, activities, exams and quizzes), or a documentation showing that the student-initiated
contact with a faculty member to ask a question about an academic subject related to the course.
4. For correspondence-based mode of learning, the student attendance shall be monitored based on learner’s accomplishment of outputs (assignments,
activities, exams and quizzes), or a documentation showing that the student-initiated contact with a faculty member to ask a question about an academic
subject related to the course.

References Acierto, Marife A. (2019) Entrepreneurial Management. Intramuros Manila: Unlimited Books Library Services & Publishing Inc.

Acierto, Marife A. (2019) Entrepreneurship Principles and Practices. Intramuros Manila: Unlimited Books Library Services & Publishing Inc.

Real/ Pereda/ Acierto - EntrePinoy 2012

Canpungan, Jorge – Entrepreneurship for Modern Business 2006

Banastao, Cristina/ Frias, Solita – Entrepreneurship 2008

Mc – GRAW HILL International Edition – Entrepreneurship Seventh Edition 2008

Dr. Eduardo A. Morato Jr. – Entrepreneurship First Edition 2016

Prepared: Checked and Reviewed: Noted: Recommending Approval:

WENNIELYN C. JAVIER LOURDES Z. CRUZ, MBA PELILIA C. VELOSO, CPA, DBA, LLB DR. JOSEPHINE S. LAMBINICIO
Instructor Program Head, Bachelor of Science in Dean, College of Business Management and Vice President for Academic Affairs
Business Administration Accountancy
Date Revised: September 18, 2020

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 URDANETA CITY College of Business Management
UNIVERSITY and Accountancy
Owned and operated by the City Government of Urdaneta

Approved:

DR. AMIHAN APRIL C. MELA-ALCAZAR

Acting University President

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