"Paper Pathways: A Journey through Production and Marketing"

Summer Internship Report

On
"Paper Pathways: A Journey through Production and Marketing"
Submitted by
Pushpak Shantaram Giradkar
SIP Organization: BGPPL
Industry Supervisor
Satyanarayan Naik
DGM (MSD)
Institute Supervisor
Prof. Dr. Swapnil Kale
Department of Management Studies (MBA), PRMIT&R Badnera
Submitted to

In partial fulfillment of requirement for the degree of Master of Business

Administration of S.G.B. Amravati University, Amravati

Vidarbha Youth Welfare Society's

Prof. Ram Meghe Institute of Technology and Research Badnera
(An Autonomous Institute)

Date of Submission: 05/09/2023

"Paper Pathways: A Journey through Production and Marketing"

Vidarbha Youth Welfare Society's

Prof. Ram Meghe Institute of Technology and Research Badnera
(An Autonomous Institute)

Department of Management Studies (M.B.A)

CERTIFICATE

“This is to certify that the investigation described in this report titled "Paper
Pathways: A Journey through Production and Marketing" has been carried out by
Mr./ Ms. Pushpak Shantaram Giradkar during the summer internship project. The
study was done in the organization. BGPPL in partial fulfillment of requirement for
the degree of master of business administration of S.G.B. Amravati University,
Amravati. This work is the own work of the candidate, complete in all respects and
is of sufficiently high standard to warrant it submission to the said degree. The
assistance and resources used for this work are duly acknowledged.”

Prof. Dr. Swapnil Kale Prof. Dr. Atul Kharad

(SIP Supervisor) (Departmental SIP Coordinator)

Prof. Ashish Deshmukh Prof. Dr. G. R. Bamnote

(Head of Department, MBA) (Principal, PRMITR Badnera)

Date : 05/09/2023
Place : Amravati
"Paper Pathways: A Journey through Production and Marketing"
"Paper Pathways: A Journey through Production and Marketing"
"Paper Pathways: A Journey through Production and Marketing"

Declaration

I Pushpak Shantaram Giradkar hereby declared that this report on summer internship
is the result of my own work on "Paper Pathways: A Journey through Production and
Marketing" at BGPPL during 1 July 2023 to 15 August 2023 and the same has not
been previously submitted to any examination of this University, or any other
University. The summer internship report shall be liable to be rejected and/or
cancelled if found otherwise.

Date- 05/09/2023 Pushpak Shantaram Giradkar

Place-Amravati
"Paper Pathways: A Journey through Production and Marketing"

Acknowledgment

I take this opportunity to acknowledge the deep sense of gratitude towards my Guide,
Prof. Dr. Swapnil Kale , Assistant Professor, Department of Management Studies-
MBA, Prof. Ram Meghe Institute of Technology and Research, Badnera-Amravati
& Industry Guide Mr. Satyanarayan Naik, BGPPL . While working on summer
internship, I faced innumerable problems and practical difficulties, but the revered
guide proved to be my inspiration and sailed me through all the obstacles impressing
upon. I am gratefully indebted to them for their efforts and excellent Guidance from
time to time during the entire course of Summer Internship Program work.
My sincere thanks to our Honorable, Principal, Dr.G. R.Bamnote, Prof. Ram Meghe
Institute of Technology and Research, Badnera- Amravati, for their constant
encouragement. I wish to thank our Honorable, Head of the Department, Prof. A. V.
Deshmukh, for their Valuable Guidance and motivation. I would like to thanks Prof.
Yuvraj Vaidya, Departmental T& P Coordinator & Prof. Dr. Atul Kharad SIP
Coordinator for their constant support during internship tenure.

I would like to thanks all the teaching and non teaching staff of Department of
Management studies for their valuable support. I would like to thank my beloved
parents & friends for their inspiration and motivation provided by them in the
due course of my Summer Internship Program work. I would also like to extend my
sincere thanks to all those persons who provided their timely and much needed help
directly and indirectly for the completion of this Summer Internship Work.

Date- 05/09/2023 Pushpak Shantaram Giradkar

Place-Amravati MBA, PRMITR Badnera
"Paper Pathways: A Journey through Production and Marketing"

INDEX
CHAPTER CONTENT PAGE NO

1. Executive summary 01

2. Organization Profile 03

3. Outline of Tasks Undertaken 07

4. Learning from the Summer Internship Project 09

5. Conclusion 23

6. Appendices 25

7. References 27
"Paper Pathways: A Journey through Production and Marketing"

Executive summary
The internship program aimed to provide an in-depth understanding of the
operations and processes within the production unit of a paper mill industry. It
involved hands-on experiences and observations over the internship of 45 days.
Production Process Overview
The report delves into the paper mill's production process, from the initial stages of
raw material preparation to the final product.

Key highlights include:

 Analysis of machinery and equipment used.
 Examination of quality control measures.
 Assessment of safety protocols and environmental considerations.

Challenges and Opportunities:

During the internship, several challenges and opportunities were identified:
• Challenges included issues related to resource management and waste reduction.
• Opportunities lay in adopting more sustainable practices and optimizing
production efficiency.

Key Learnings:
The intern gained valuable insights into the following areas:
• Understanding the intricacies of paper production.
• Learning to operate and maintain machinery.
• Collaborating with a diverse team and problem-solving in a real-world setting.

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Recommendations:
Based on observations and experiences, several recommendations have been
proposed:
• Implementing advanced automation for process optimization.
• Exploring sustainable sourcing of raw materials.
• Enhancing safety protocols to minimize accidents.
• Investing in training and skill development for employees.

Conclusion:
The summer internship program provided an enriching experience in the paper mill
industry's production unit. It allowed for practical application of academic
knowledge and contributed to personal and professional growth.

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COMPANY PROFILE
Ballarpur Industries Limited (BILT) is India’s largest manufacturer of writing and
printing (W&P) paper. BILT’s subsidiaries include Ballarpur International Graphic
Paper Holdings B.V. (BIGPH); BILT Graphic Paper Products Limited (BGPPL);
Sabah Forest Industries (SFI), Malaysia’s largest pulp and paper company..
BGPPL’s market leading range of products is serviced by a nationwide network of
distributors and exported to more than 55 countries across the globe including the
US, Australia and Europe.

Origin And Growth

• Lala Karam Chand Thapar established company in 1945 as Ballarpur Paper
and Straw Board Mills Limited, with 'Three Aces' (paper) and 'Wisdom'
(stationery) being its first two brands.
• In 1969, Shree Gopal Paper Mills Limited in Yamunanagar was merged with
the company.
• In 1975, the organization was renamed Ballarpur Industries Limited.
• In the 1990s the company was under siege from Southeast Asian companies,
who set up greenfield projects in India. However,
• In 2001, Ballarpur Industries turned around and was able to buy out its
Indonesian competitor's Sinar Mas Group Indian divi4sion and entered into a
partnership with Red Roses Publications, Norway.

INTRODUCTION TO BGPPL INDUSTRIES

• Incorporated in state of Maharashtra as a private limited company 1945 in the
name of “Ballarpur Industries Limited (BILT)”.
• BGPPL/BILT begins with 'Three Aces' (paper) and 'Wisdom' (stationery)
being its first two brands.
• BILT’s acquisition of SFI in 2007 was the first overseas acquisition by an
Indian paper company.
• Acquisition transformed BGPPL/BILT into a major regional player and
elevated the company's ranking among the global top 100.
• The name BILT emerged after a corporate rebranding exercise in 2002.

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BGPPL’s Vision
Our aspiration is to become a leading creator of Stakeholders Value in the Paper
Industry.
To achieve this, we will use the ENERGY of our people, develop and implement
leading edge technologies and draw on both to deliver effective world-class solutions
to our customers.

BGPPL’S Mission
We will consistently outperform expectations and deliver superior value to both our
Customers and Stakeholders.
To achieve this, we will ENERGISE our people, with a positive culture that rewards
INNOVATION, breeds INITIATIVES and encourages INTELLIGENT risk taking.

BGPPL’S Values
Honesty
To be principled, straight-forward and fair in all dealings.
Integrity
Maintaining the highest standards of professionalism.
Flexibility
Adapting ourselves to always stay a step ahead of change.
Respect for individual
Giving each person room to contribute and grow.
Respect for knowledge
To acquire and apply leading edge expertise in all aspects of our business.
Team performance
The team comes first; none of us is as good as all of us!

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MANUFACTURING DIVISION
• Number of units: - 3
• Yearly capacity: - 284000 MT

Paper Machine - 1
Make: John Inglis, Canada.
Vintage: 1950.
Speed: 280 meters per minute
Deckle width :3.2 meter.
Production: 50-60 Megaton/day.
GSM: 44-85.

Paper Machine - 2
Make: Voith, Germany.
Vintage: 1962.
Speed: 145 meters per minute
Deckle widt0h :3.2 meter.
Production: 30 Megaton/day.
GSM: 26-60.

Paper Machine - 3
Make: Voith, Germany.
Vintage: 1962.
Renovated in: 1990.
Speed: 480 meters per minute
Deckle width: 3.5 meter.
Production: 160-170 Megaton/day.
GSM: 68-120

Paper Machine - 4
Make: Allimand, France
Vintage: 1965.
Speed: 220 meters per minute
Deckle width: 2.84 meter.
Production: 45-47 Megaton/day.
GSM: 58-100
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Paper Machine - 6
Make: BefiranScinnes UK.
Vintage:1962.
Speed: 250 meters per minute
Deckle width: 2.9 meter.
Production: 72-75 Megaton/day.
GSM: 68-120.

Paper Machine - 7
Make: Allimand, France.
Vintage :2009.
Speed: 1100 meters per minute
Deckle width:5046 meter.
Production:520 Megaton/day.
GSM :54-90.

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Outline of Tasks Undertaken

1. Market Research and Analysis:
 Conduct market research to identify trends and opportunities in the paper industry.
 Analyze market data to assess demand for specific paper products and customer preferences.

2. Supply Chain Management:

 Optimize the supply chain by improving procurement processes, inventory management, and
logistics.
 Identify cost-saving opportunities and streamline the distribution network.

3. Sustainability Initiatives:
 Develop and implement sustainability strategies to reduce environmental impact.
 Evaluate the feasibility of using recycled materials or sustainable sourcing practices.

4. Cost Analysis and Financial Modeling:

 Perform cost analysis to identify areas where cost efficiencies can be achieved.
 Create financial models to forecast revenue, expenses, and profitability.

5. Operations Improvement:

 Identify bottlenecks or inefficiencies in the manufacturing process and suggest improvements.

 Implement lean manufacturing principles to optimize production.

6. Marketing and Sales Strategy:

 Develop marketing plans to promote paper products to different customer segments.
 Create sales strategies to expand market share and increase revenue.

7. New Product Development:

 Research and propose new paper product ideas based on market needs.
 Manage the product development process from concept to launch.

8. Quality Control and Assurance:

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• Establish quality control protocols to ensure consistent product quality.

• Monitor and analyze quality data to identify areas for improvement.

9. Regulatory Compliance:
 Stay updated on industry regulations and ensure the company's compliance.
 Manage documentation and reporting related to environmental and safety standards.

10. Strategic Planning:

 Contribute to the development of the company's long-term strategic plan.
 Assess potential mergers, acquisitions, or partnerships that can enhance the business.

11. Energy Efficiency and Waste Reduction:

 Identify opportunities to reduce energy consumption and waste generation.
 Implement energy-efficient technologies and waste reduction programs.

12. Technology Integration:

 Evaluate and recommend the adoption of technology solutions such as automation, data
analytics, and IoT for process optimization.

13. Employee Training and Development:

 Design and deliver training programs for staff to enhance skills and knowledge.
 Foster a culture of continuous improvement within the organization.

14. Risk Management:

 Identify and assess operational, financial, and market risks.
 Develop risk mitigation strategies and contingency plans.

15. Customer Relationship Management:

 Build and maintain strong relationships with key customers.
 Address customer feedback and concerns to enhance customer satisfaction.

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Learnings and outcomes from Industry-

• Type of Paper produced: -

• Mill Certification
ISO 9001 The manufacturing quality is managed according to the requirements of ISO
9001.
ISO 14001 The environmental aspects of the mill are managed R
according to the requirements of ISO 14001
ISO 45001 The health and safety of the mill employees are managed according to the
requirements of ISO 45001.
ISO 50001 The energy in production process is managed according to ISO 50001

• SEGMENTS
1. Schools & Publications
2. Annual Reports
3. Letter Heads
4. Advertising
5. Commercial Printing
6. Direct mails, Bills & Statements
7. Paper bags
8. Industrial packaging
9. Coating base
10. Office papers

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Week 2
• State of art machineries with Latest Technologies:

• Function of various departments:

Manufacturing division itself comprises of no. of departments. Each department plays a
vital role in proper and continuous functioning of entire division.
1.Production House
2.Maintainance
3.Quality Assurance Department
4.Engineering Department
5.H.R. Department
6.Accounts
7.Security
8.Store and Purchase

1. Production House: The production and planning department will set standards and targets
for each section of the production process. The quantity and quality of products coming off
a production line will be closely monitored. In business focusing on lean production quality

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will be monitored by all employees at every stage of production, rather than at the end as is
the case for business using a quality control approach .

2. Maintenance department: The main objective of maintenance department is to eliminate

breakdowns, maximum utilization of machine operating time, incorporation of new
technologies and engineering development in the basic design of the machine, augmentation
of machine capability and optimum expenditure on maintenance function and activities.

3. Quality Assurance Department: The function of department is to control the manufacturing

process against the standard of the company or as directed by buyer been conveyed through
P.P.C. It deals with various process developments, maintaining quality, policy, handling
customer complaints, etc.

4. Engineering department: Engineering department itself comprises of three department viz.

5. Civil Department: This department deals with the layout of the company.

6. Mechanical department: This department deals with the powerplant and the other
mechanical regions of the mill. Any mechanical breakdown with machine is repaired by this
department.

7. Electrical department: This department deals with all types of electrical work, breakdowns
and lighting system, supply of electricity to whole company.

8. Human Resource Department: HR manages the employee life cycle, including recruiting,
hiring, onboarding, training, performance management, administering benefits,
compensation and firing.

9. Accounts: Accounts department is mainly responsible for generation of all kind of financial
report and book keeping. The main activities for which the accounts are responsible are book
keeping, payments (payment to supplier, salaries to employees etc.

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week 3
• Paper Production Process
The base ingredient of the majority of papers is wood, so the first step in paper manufacturing is
the harvesting of trees. Once the trees have been felled and shred down to their trunks, they are
transported to a paper mill. Once they arrive the trunks are fed through a bark skimming drum in
which they are forced to collide and rub together. This process removes the trunks of all their bark,
which while useful in other applications — such as being burned as boiler fuel is detrimental to
creating clean white paper.
In the next stage of the process, the de-barked logs are sent to a massive chipping unit, which
breaks them down into small pieces. The chippings of wood are then fed into large pressure boilers
called digesters. These reduce the wood chippings to a gloopy oatmeal-like pulp, which when
extracted from the digester rests at a composition of one part fiber to 200 parts waters.
The pulp is then deposited onto a high-speed, mesh screen loop, which removes most of the water
content and leaves a thin layer of raw paper. This raw paper is pressed and heated in a series of
drying cylinders where any remaining traces of moisture are removed. Finally, the paper is treated
with a starch solution that seals the surface and helps avoid excessive ink absorption during
printing.
Historically paper production has transitioned through three main phases, ranging from the manual
and bespoke creation of single small sheets from plant and rag fibers, through larger-scale, water-
powered paper mills and on to current fully automated and continuous papermaking facilities.
Today, many new hardback titles are produced from wood-free paper, which is created exclusively
from chemical pulp (a process where the lignin is totally separated from the cellulose fibers during
processing) as it is not as prone to yellowing as traditional, wood-based pulp paper.

• VARIOUS DEPT. IN TYPICAL PAPER MILL ARE AS BELOW

1: PULP MILL
2: RECOVERY
3: STOCK PREPARATION
4: PAPER MACHINE
5: FINISHING HOUSE
6: MSD (Marketing Service Dept.)

1. PULP MILL
OBJECTS:
1: RAW MATERIAL YARD
2: CHIPPING SECTION
3: DIGESTER HOUSE
4: UNBLEACHED SECTION
5: BLEACHING SECTION
6: PULP STOARAGE

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Operation in Pulp Mill: -

• Raw material yard: Firstly, collect the all-raw material in the yard. (Wood pulp,
bamboo, subabul etc.)
• Chipping section: It is the process of wood into smaller uniform sizes.
• Digester House: It is a complex chemical process. It is to send the plant fiber raw
material after the mechanical pretreatment into the digester with chemical cooking liquor
under high temperature and pressure for further treatment. The lignin and other impurities
will be dissolved and removed. Finally, the chemical pulp is obtained.
• Bleaching Section: Raw pulp contains an appreciable amount of lignin and other
discoloration; it must be bleached to produce light colored or white papers preferred for
many products. The fibers are further delignified by solubilizing additional lignin from
the cellulose through chlorination and oxidation. These include chlorine dioxide, chlorine
gas, sodium hypochlorite, hydrogen peroxide, and oxygen.
• Pulp Storage: Pulp storage is stored in varying densities in horizontal or vertical “chest”
that are equipped with an agitor that keeps the stock in suspension. A tower is a larger
vessel that provides retention time on a down/upward flow out of pulp.

2. RECOVERY: -
• Liquor boiler: Recovery boiler is the part of kraft process of pulping where chemicals
for white liquor are recovered and reformed from black liquor, which contains lignin
from previously processed wood.
• Coal fired boiler: - A pulverized coal-fired boiler is an industrial or utility boiler that
generates thermal energy by burning pulverized coal (also known as powdered coal or
coal dust since it is as fine as face powder in cosmetic makeup) that is blown into the
firebox.
• D.M. Plant: Demineralization Water Treatment Plants, DM Water Treatment. A DM
Water System produces mineral free Water by operating on the principles of ion
exchange, Degasification, and polishing.
• Evaporator: Evaporators are used to remove water from the used pulping chemical
solution in order to concentrate it.
• Effluent treatment plant: Aerated ponds and activated sludge methods are the most
common treatment systems in pulp and paper industry. In an aerated pond, wastewater
is treated through a combination of physical, biological and chemical processes.

3. STOCK PREPARATION:
• Bleached storage chest.
• Refiners.
• Chemical additive section.
• Screening section primary, secondary, tertiary

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3. PAPER MACHINE
• Head-box and wire part: The function of the headbox is to distribute a continuous flow of
wet stock at constant velocities, both across the width of the machine and lengthwise of the
sheet, as stock is deposited on the screen.
• Press: The press section is the next part of the paper machine after the forming section. The
most important functions of pressing are to increase sheet solid consistency in order to
ensure adequate drying capacity, to consolidate the sheet, and enable web runnability in the
early dryer sections.
• Pre dryer section: The paper machine dryer section dries and removes the water by way of
a series of internally steam heated cylinders that evaporate the moisture from the paper web.
• Size press: In a Paper Machine, the size press is used to apply solution of starch or another
material onto the surface of the dry paper, after which the dry paper is dried
• Post dryer: At the end of the paper machine drying process, the paper has a residual
moisture of approximately 2% to 9% depending on the grade of paper.
• Calendar pope reel: A pope reel is a surface winder used on paper machines but also found
on off machine coaters and supercalender windups. The purpose of the reel is to wind paper
into large rolls called parent rolls.

Fig:

supercalender

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Fig: Gap former

Fig: Drying Section

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Fig: Shoe press

4. FINISHING HOUSE
• Re-winder: paper machine rewinders are used to convert the parent reels coming from the
paper or board machine by slitting or cutting off the paper web into narrower rolls called
daughter reels.
• Duplex sheeter: - This machine is studied to have 2 different formats contemporarily. The
2 transversal cutting units can be of the same width or different width. The pallet with
different formats is auto levelling automatically with a hydraulic system.
• Simplex/syncrofly sheeter: - Machine stands are used to store standard-sized rolls of
material near the machine. These sheeter accessories are made of steel tubing and often
feature casters for portability. Extension roll stands are used to store larger rolls or multiple
rolls. They include adjustable roll bars that allow workers to move the workpiece to an
ergonomic position. Unwind attachments are portable stands that regulate unwind speeds
and serve as a tension roller for webs of materials
• Reel packing machine: Paper Reel Packing Machine is a machine specially designed for
packing paper, film, foil and similar materials manufactured in reels.
• Sorting counting and packing: First they sort the paper then they count according the
need/demand and after that send to the packaging section.

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• Wrapmatic bundle shrink wrap: A bundle is placed in the shrink wrapping machine, and
a loose film of polyolefin shrink wrap is wrapped around it. Then, heat is used to shrink
the film securely around the object. The end result is clear, shiny film wrapped around the
object.

5. MSD
Transportation: In order to avoid cargo damage, paper products are transported in boxes with
additional protection from mechanical impact and paper and cardboard are placed in rolls (in bales
or packs). While performing transportation of paper in rolls, a certain temperature and humidity
are maintained inside the vehicle.

Fig: Paper making process

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Fig: Bundles

Fig: Reels

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Week 4
Marketing in the paper mill industry
Marketing in the paper mill industry is crucial for driving sales, building brand reputation, and
maintaining profitability. Here are key strategies and considerations for marketing within this
sector:

1. Targeted Customer Segmentation:

 Identify and segment your customer base, considering factors like industry, geography, and
paper product preferences.
 Tailor marketing messages and product offerings to meet the specific needs of each segment.

2. Product Portfolio Management:

 Offer a diverse range of paper products to cater to various market demands, including different
grades, sizes, and finishes.
 Highlight the unique features and benefits of each product category in marketing materials.

3. Sustainability Emphasis:
 Promote eco-friendly practices and highlight your commitment to sustainability.
 Use recycled content, sustainable sourcing, and environmentally friendly production processes
as selling points.

4. Quality Assurance:
 Establish and maintain strict quality control measures to ensure consistently high-quality paper
products.
 Use certifications like ISO standards to build trust with customers.

5. Digital Presence:
 Create and maintain a professional website that showcases your product catalog,
manufacturing capabilities, and sustainability initiatives.
 Leverage social media platforms to engage with customers, share industry insights, and
promote your brand.

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6. Content Marketing:
 Develop informative content such as blog posts, whitepapers, and videos related to the paper
industry.
 Share valuable insights on paper usage, printing techniques, and sustainability practices to
position your brand as an industry authority.

7. Customer Relationship Management (CRM):

 Implement a CRM system to manage customer interactions and gather valuable data for
personalized marketing campaigns.
 Offer loyalty programs or discounts to repeat customers to foster long-term relationships.

8. Trade Shows and Industry Events:

 Participate in paper industry trade shows and exhibitions to showcase your products, network
with potential clients, and stay updated on industry trends.

9. Distribution Partnerships:
 Collaborate with distributors and wholesalers to expand your market reach.
 Ensure they are well-informed about your products and brand to effectively represent your
offerings.

10. Competitive Analysis:

 Continuously monitor competitors' strategies and product offerings to stay competitive.
 Differentiate your brand by emphasizing unique selling points.

11. Customer Feedback and Improvement:

• Actively seek feedback from customers and use it to improve your products and services.
• Showcase customer testimonials and success stories in your marketing materials.
Marketing in the paper mill industry should align with the industry's evolving trends, such as
sustainability and digital transformation. By implementing these strategies and staying attuned to
market demands, your paper mill business can effectively market its products and thrive in a
competitive landscape.

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Customer Talent Acquisition

Customer talent acquisition is a process of finding, attracting, hiring, growing, and retaining
customers who are interested in the products or services of the paper making industry. It involves
using strategies such as branding, marketing, and customer relationship management to create a
loyal and satisfied customer base.

Some of the best practices for customer talent acquisition in the paper making industry are:

 Understand the needs and preferences of your target customers. Conduct market research
and surveys to identify the segments, niches, and trends that are relevant for your products.
Use data analytics and customer feedback to tailor your offerings and messages to their
specific pain points and desires.

 Create a strong and consistent brand identity and image. Use your brand name, logo,
slogan, colors, and design to convey your value proposition and differentiate yourself from
your competitors. Use storytelling and content marketing to showcase your vision, mission,
values, and achievements. Use social media, blogs, podcasts, videos, webinars, and
newsletters to engage with your audience and build trust and credibility.

 Develop a compelling value proposition and unique selling proposition. Highlight the
benefits and advantages of your products over other alternatives. Emphasize how your
products can solve the problems or fulfill the needs of your customers. Use testimonials,
case studies, reviews, ratings, awards, certifications, and endorsements to demonstrate your
product quality and customer satisfaction.

 Optimize your website and online presence. Make sure your website is user-friendly,
responsive, fast, secure, and easy to navigate. Use search engine optimization (SEO) and
pay-per-click (PPC) advertising to increase your visibility and traffic. Use landing pages,
forms, pop-ups, chatbots, and calls-to-action (CTAs) to capture leads and generate
conversions. Use email marketing, remarketing, and loyalty programs to nurture and retain
your customers.

 Leverage social media platforms and online communities. Use social media platforms such
as Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, etc. to reach out to potential
customers, share valuable content, interact with followers, answer questions, address
complaints, and create brand awareness. Join online communities such as forums, groups,
blogs, podcasts, etc. that are related to the paper making industry or your target customers’

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interests. Participate in discussions, provide useful information or advice, offer solutions

or recommendations, and establish yourself as an authority or influencer in your field.

 Attend or host events and trade shows. Events and trade shows are great opportunities to
showcase your products, network with potential customers or partners, generate leads or
sales, collect feedback or referrals, and learn from industry experts or peers. You can also
host your own events such as webinars, workshops, seminars, demos, etc. to educate or
entertain your audience and demonstrate your expertise or value.

 Partner with other businesses or organizations. You can collaborate with other businesses
or organizations that have complementary products or services or share similar goals or
values. You can cross-promote each other’s products or services through referrals,
discounts, coupons, bundles, etc. You can also co-create content or co-host events to reach
a wider audience and increase your exposure or credibility.

These are some of the ways you can improve your customer talent acquisition in the paper making
industry.

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Conclusion

In conclusion, the summer internship experience at BGPPL has been a valuable journey through
the intricate world of paper mill industry production and marketing. This internship provided a
unique opportunity to gain firsthand insights into the operations of this industry, and it has been a
tremendous learning experience.

*Key Findings and Insights:*

During the internship, several critical findings and insights were uncovered:

 The paper mill industry operates within a dynamic and competitive environment, where factors
like sustainability, digitalization, and market segmentation play significant roles.
 The production unit showcased a commitment to quality control, safety, and environmental
responsibility. This commitment has been instrumental in maintaining the company's
reputation and meeting regulatory requirements.
 The marketing unit employed a mix of traditional and digital strategies to reach a diverse
customer base. Building brand reputation and emphasizing sustainability have been key
components of their marketing efforts.
 Sustainability initiatives, such as the use of recycled materials and eco-friendly production
processes, are increasingly vital in meeting market demands and environmental expectations.
 The paper mill industry faces ongoing challenges, including fluctuations in raw material costs,
energy efficiency concerns, and the need to adapt to evolving customer preferences.

Recommendations for the Future:

Based on the experiences and observations gathered during the internship, several
recommendations are proposed:
 Continuously invest in sustainability initiatives to align with market trends and environmental
expectations.
 Explore opportunities to further optimize production processes for increased efficiency and
cost reduction.
 Enhance digital marketing efforts to reach a broader customer base and stay competitive in the
digital age.
 Foster a culture of innovation and adaptability to tackle ongoing industry challenges
effectively.

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Personal and Professional Growth:

On a personal note, this internship has been a significant growth experience. It has not only
provided a deeper understanding of the paper mill industry but has also honed critical skills in
project management, teamwork, and problem-solving. Furthermore, it has solidified my passion
for pursuing a career in this dynamic sector.
I am grateful to the entire BGPPL team for their guidance, support, and mentorship throughout
this internship journey.
In closing, this summer internship report serves as a testament to the valuable insights gained and
the contributions made during my time at BGPPL It is my hope that the recommendations provided
can contribute to the continued success and growth of the paper mill industry in an ever-evolving
marketplace.

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Appendices

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References
https://www.bgppl.com/
pen source (google, Bing, Yahoo)
Sales and Product Manual (BGPPL)
https://www.prima-paper.com/
https://www.entrepreneurindia.co

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