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Transcript For Test 13

Tim shared details from his class field trip to a local radio station with his friend Wendy. He described some of the key things he learned, including that radio still reaches 95% of the population despite assumptions that it is dying due to other media. Tim provided listening statistics that showed radio's popularity peaks in early mornings and evenings when people commute. He also discussed the production process for a radio show, noting the importance of research, script writing, and balancing open and closed interview questions.

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0% found this document useful (0 votes)
77 views8 pages

Transcript For Test 13

Tim shared details from his class field trip to a local radio station with his friend Wendy. He described some of the key things he learned, including that radio still reaches 95% of the population despite assumptions that it is dying due to other media. Tim provided listening statistics that showed radio's popularity peaks in early mornings and evenings when people commute. He also discussed the production process for a radio show, noting the importance of research, script writing, and balancing open and closed interview questions.

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© © All Rights Reserved
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Transcript for test 35

Section 1

Darren: Hello, you're through to go-travel. This is Darren speaking, how may I help you today?

Anna: Hello, I'm calling to book a holiday.

Darren: Great, may I take your name please?

Anna: Yes, it's Grieves - Anna Grieves.

Darren: Is that g-r-e

Anna: No G-R-I-E-V-E-S, and Anna is with double n .

Darren: Right, thank you Anna. Now we're delighted you've called us. Can I ask where you
heard about us ?

Anna: It was your advertisement in one of the magazines.

Darren: Was it holiday world?

Anna: Oh yes that's the one.

Darren: Good, thank you. It's useful to know.

Anna: Of course

Darren: And did you have a particular holiday in mind or was it a general inquiry?

Anna: I think I've chosen, I like the look of the one with the code FT4551, the right destination
and the prices seem reasonable.

Darren: Right, now was it for yourself only or?

Anna: Oh no, I want to go with a couple of friends. So there'd be three of us going.

Darren: Okay, now there's a choice of dates as you know.

Anna: Yes, I think well we've got to be back by the end of august. So if we say going on August
the 16th that would work fine?
Darren: No problem. And you can also choose the length of your holiday. There's, let's see 7,
11 or 14 nights.

Anna: We thought the middle one would be great. Longer would be nice of course but...

Darren: Might be next year

Anna: Yes

Darren: And you do need to have insurance.

Anna: Uh... huh

Darren: We've three levels standard, super and super plus.

Anna: Standard seems a bit basic, let's say super. That should be sufficient.

Darren: Fine.

Darren: Well that's all good so far and the availability is okay. Have you looked through the list
of options? They're in the advertisements.

Anna: I have and I’ve got the list here some of them do seem a good idea

Darren: Which ones would you like to take?

Anna: In terms of the hotel, the offer of picnic lunches we'd leave that. We'd rather go to cafes. I
think a balcony for the room is a must. It's so nice to sit out enjoying the view.

Darren: Oh yes!

Anna: And then the trips. I think we'll pass on the night boss one. I never really enjoy the
commentaries and museums aren't really my sort of thing to be honest, any more than dances.
But I like practical things, so I think the demonstration of local arts could be fun.

Darren: Yes, I would think so.

Anna: And then in terms of getting out of town, going up the river on a boat sounds delightful
and I wouldn't want to miss that. But the mountains.. well, sitting in a coach on those winding
roads.

Darren: I understand, okay! Well that's all I need for the booking at this point. Just a few details
for you and then we'll check the payment.
Section 2

I'm very pleased to have this opportunity to tell you something about the Runwell Charity and
the work we do. I'll give a brief overview of what we do and I hope you may be able to help and
then there'll be time for questions at the end. Runwell's founder Mike Hughes took up long
distance running in 1987, raising money by doing sponsored half marathons and in 1992
established the charity as we know it today. By 1997, the runs were being filmed by local tv
and today they appear on national tv every year. All the funds collected by runwell go to the
hospital with the idea that those fit enough to run use their energy to assist the provision of
people who are unwell for whatever reason.

Now if you want to race, and I assume that's why many of you are here, let me explain a couple
of the basics. Races are run by teams. So you need to form and register a team. What you wear
to run in is up to you and I know some teams come up with some pretty wacky ideas. We have
a standard design for your numbers which we ask you to reproduce. So you make them up
according to that standard. We don't want to spend valuable funds on doing that ourselves. Now
the race is run as a kind of relay so while you won't actually compete side by side, we do
recommend that you train as a group. This helps to optimize performance and build team spirit.
It will also give you a fair idea of how much you need to eat and drink over the race distance.
This is clearly essential for an effective performance, so please make sure you come along to
the race with sufficient food and drink. Again we don't spend money on providing that but you do
need to keep yourself going for the 20 kilometer course. The course goes through the town,
then out through highfield park concluding in the main square, where the applauding spectators
will be ready to greet you. There are many different prizes including the oldest runner, youngest
runner, team with the most sponsorship, team with the best costume that one's donated by
zoom fashions.The mayor will introduce the minister for health who will hand over each prize to
the winners and then the hospital president will make a short speech.

Okay. That's the big race. But I know there are many people who don't feel they are up to
running a 20 kilometer race, but who would nevertheless like to raise money for Runwell. Over
the years, we've had experience of many ways of trying to collect money. Some very
successful, others less so. Now of course, 20 kilometers is too far for children to run, but there
was a sponsored swimming event at the local school last year and that did very well. People
have also tried to organize food-based events such as selling homemade cakes and bread and
so on at the market and there was a large picnic arranged in four bright gardens. Although
these events failed to justify the efforts put into them, though, I'm sure they were very tasty.
These days so many people are out at work all day that going from house to house to collect
money isn't very effective. But it is possible to raise useful funds by selling small promotional
items such as badges with the runwell motif on them. We're currently checking to see if
postcards perhaps showing the race winners each year might also be a good idea or not. We do
appreciate the efforts that have gone into selling second-hand goods, but to be honest the
returns have not been very high on this. One very dedicated group organized a team quiz
recently which went very well and it would be good to see more such activities. There's also
been talk of a concert but we'll have to see how plans for that progress. Now are there any
questions……………..

Section 3

Wendy: Hi Tim!

Tim: Hi Wendy!

Wendy: I heard your class went on a field trip to a radio station yesterday. Could you tell me
about it? You see, I've been thinking of changing my major to communications or even possibly
literature. I'm not really enjoying my science major. In fact, the way I've been feeling lately, I
wish I had chosen an arts degree.

Tim: I see perhaps communication might be a good cause for you. i'm really enjoying it. The
field trip helped me to see the realities of working in the industry

Wendy: That's great, so the field trip was a good experience?

Tim: It was a long day we left at 8.30 and didn't return until about 5.30. So I was tired, but those
are the kinds of hours you can expect working in radio. Anyway, although the day was long, it
was probably the most beneficial day of study in the course so far.

Wendy: But Tim, isn't radio dying? I mean with the internet and television, aren't people using
the radio less and less?

Tim: Yes, that's also what I thought. In fact the idea almost stopped me from beginning my
studies in radio communication. But after the radio station visit I was clearly able to see that
radio continues to reach nearly 95 of the population.

Wendy: I guess I'm going to have to change my ideas on the effectiveness of radio. It seems
like radio has a huge reach, but are you certain about that? 95% seems a very big number.
Tim: Yeah I thought the same as you. But when I read these figures I changed my thinking.
Here take a look at this, these figures are for a typical small town.

Wendy: oh, I see. The viewing patterns. When people listen or don't listen to the radio. Radio's
quite popular in the mornings.

Tim: Yes the listening pattern of the public is quite interesting. I guess in some ways the
statistics weren't too surprising. Early on in the day you know before most people are heading
off to work, the number of people listening is quite high.

Wendy: Around 25 000

Tim: Yes and as people start heading to work

Wendy: Mostly in their cars, the number of radio listeners increases quite dramatically. Yes it
makes sense

Tim: And you can clearly see that by noon the number drops off considerably, only to pick up
again around 5 pm. Probably for the drive home and after that well it's almost non-existent.

Wendy: So what are most people listening to?

Tim: They gave us a graph about that. Let's see. What was surprising to me was how close you
know, in terms of interest between listeners who tune in to win competitions and those who tune
in specifically for news and weather. Of course, sports and sports commentary remains the
most popular choice for listeners.

Wendy: mmm….Yes... sports is easily the most popular. Tim, I'm interested in finding out more
about how radio programs are produced. Did they take you behind the scenes and let you see
how a radio show is actually made?

Tim: Yes they did. And I learned there's much more to the process than I originally thought.
Some things are really quite obvious. Take for example a one-hour show. Once you have
decided upon your topic. You have to undertake the research much like you would for any
university assignment. You can't simply talk about any old thing, preparation is very important.

Wendy: Okay. Then, next I imagine comes the interview itself.

Tim: That's correct and depending on what you're planning to put to air you should write out the
relevant scripts. There's a lot of preparation that comes with that as well. You should make sure
you have a good mix of open and closed questions. I learned that a good interviewer guides the
whole process by balancing the amount of verbal input from both the interviewer and
interviewee. Now a running sheet which you must also include as a key step in the process
gives details about the length of a particular section of the program. You've got to be very
specific down to the second. This means that the start and finish time for each section of the
program must be carefully considered.

Wendy: Well that all seems very good, but how does a person get a job in the radio industry? I
imagine it's a very competitive field.

Tim: Judging from what they said at the station, it's no more competitive than most professions

Wendy: So it's easy to find employment in radio?

Tim: Well, I wouldn't go that far but there were a few things they mentioned that would increase
your chances of finding employment in the field.

Wendy: oh yeah like what?

Tim: Well there were a couple of things that stood out in my mind and perhaps not what you
might expect. For example they didn't look favorably upon a university degree. They said it's
better to use your time to build an audio library. Things like having a background in the music
industry and an interest in certain types of music can actually go against you because working
in different stations usually means exposure to different types of music. So you should be
flexible in your musical tastes. Booking a celebrity guest and interviewing them was another way
to maximize your employment chances. People are always interested in this type of thing.
Knowing people in the industry can also be a disadvantage because people in radio are always
looking for a fresh angle, something different. These were just some of the suggestions made.
There were others, but they don't come to mind just now.

Wendy: Tim thanks for this information, you've really helped me clarify my position about my
studies next semester.

Tim: Happy to help, all the best with your decisions for next semester. See you around Wendy.

Wendy: See you too and thanks again.

Section 4

Good morning everyone. Ever since it was first served and eaten at the wedding feast of
Charles X of France and Elizabeth of Austria way back in 1570, the consumption of turkey meat
has continued to grow. In recent years the popularity and subsequent interest in turkey farming
has also grown substantially and along with this interest, there have been a number of
significant changes which have occurred in turkey production, which i'd like to point out to you
all. In some of the larger companies in the UK, understanding of genetics has been used to
good effect with selected stock showing an increase in growth rate and a higher proportion of
lean white breast meat.

Turkey breeding companies operating from the UK have achieved an important position in the
European market. As well as having a part of the market share in the USA, knowledge of the
nutrient requirements of turkeys has also advanced and diets to exploit the genetic potential for
rapid growth have been formulated with great precision. Canada and North America have led
the way in this area different feeding strategies are employed within the industry to control the
nutrient intake of breeder flocks. These management techniques usually involve limiting the
availability of feed especially to the older males. The intention is to slow down growth rate thus
reducing the likelihood of leg disorders and to maximize breeder production.

Throughout the world, the most serious infectious diseases that have impacted upon turkey
health are now almost entirely controlled due to improvements in site hygiene and the
introduction of live and killed vaccines. In addition the geographical isolation of turkey growing
farms remains an important means of limiting the spread of disease. Now throughout the USA
and Britain, controlled environment housing now operates with greater precision since the
ventilation requirements of the stock are better understood. Approximately 90 percent of the
birds in the UK, for example, are produced in large flocks on commercial sites which require
precise control of temperature. Feeding and drinking systems have been increasingly
mechanized in order to improve efficiency and to ensure that the birds receive adequate fresh
feed and water.

Equipment such as artificial lighting is also used to overcome the long winters in some of the
more extreme areas of the world. While quite popular early on, a vast majority of turkeys are no
longer big trimmed. However in most cases where birds are kept in natural daylight, the beaks
are usually trimmed when the birds are only a few days old.

Now the turkey industry can be divided into three main categories: primary breeders, breeders
and producers. The primary breeders maintain and develop the quality of the genetic stock
within the population by selection of the most suitable individuals. Primary breeders sell parent
stock to breeders either as hatching eggs or as turkey chicks which by the way are commonly
referred to as pulse. General characteristics that are important to the health and welfare of the
birds are taken into account in breeding. Things such as the ability of the birds to walk without
difficulty, reproductive ability, growth and confirmation are all key considerations for breeders.
Breeders multiply their growing stock by mating parents bought from the primary breeder. A
breeder rears the male and female parents from hatching eggs or pulse selecting the best of
them to go on to produce fertile eggs from which the growing stock will be hatched. Breeders
sell commercial growing stock.

Turkey producers can be divided into two groups: relatively large companies whose farms
produce turkeys all year round and relatively small companies and farmers whose farms
produce turkeys primarily for the seasonal market. The non-seasonal producers account for
approximately ninety percent of the output of the UK industry and are dominated by three major
companies. The seasonal producers account for the remaining approximately 10 percent. The
busiest time of year for producers large and small is clearly the October to December quarter.

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