HOW TO GO FROM 0 TO 10
LEADS PER WEEK WITH
COLD EMAIL
Why Cold Email?
Reach your entire global target
market.
Test pain points, angles, and offers.
Crack it right, and you'll have a
lead-generating
machine.
Cold Email Works Best For:
Sales-call-centric businesses.
Think: Service companies or
enterprise software giants.
Tip: Ideal if you have a customer LTV
of at least €10k.
Let's get started with cold email
in 13 easy steps:
1
Buy a Secondary Domain
To keep your main domain save.
try{companyname}.com
get{companyname}.com
go{companyname}.com
(Pick any domain provider)
2
Set up Email Inboxes
Three for each domain, like:
{firstname}.{lastname}@, {firstname}
{lastname}@, {firstname}@
Remember: 50 emails/day/inbox is
the limit.
(Use Google Workspace)
3
Get DKIM, SPF, DMARC right
And add a custom tracking domain.
(Or you will end up in spam)
4
Warm Those Inboxes
Tools: Lemwarm, Instantly,
Smartlead...
At least 2 weeks of gradual warm-up.
5
Craft an Outbound Offer
Simple. Direct. No fluff.
Example:
"We're an AI-driven data analytics
software providing insights, reports,
forecasting..."
"Boost your sales predictions accuracy
by 70% in 3 months with..."
6
Laser-target Your ICP
Industry, size, revenue, locations,
decision-makers...
Dive deep into your prospect’s pains
and desires.
7
Build That Lead List
Tools (depends on your ICP):
Apollo
Ocean
Clutch
Builtwith
Crunchbase
Storeleads
8
Verify Leads
Keep bounce rates low with
MillionVerifier or Scrubby.
9
Enrich lead list with GPT
Use the Chrome Extension GPT for
Google Sheets:
Refine company names, opening lines,
categorization..
10
Craft Convert-Ready Scripts
Three script styles to resonate:
Classic: Tie relevancy, pain, and offer
together. End with a proof point and a
clear CTA.
Short & Direct: Start with a strong offer
and a quantifiable outcome. Finish with
a CTA.
Bold Statement: Drop a compelling
statement based on their profile. Follow
with the offer and a strong CTA.
11
Automate your sending
Use a cold email tool like:
Instantly
Smartlead
Lemlist
12
Follow-up
Use this sequence:
1st follow-up: Bump (T+3)
This is just a small reminder. For
example:
Short. Direct. Friendly.
Example:
"Hi [name],
Missed hearing from you recently.
Is achieving [outcome] a priority for you?
BTW, we just helped [Company X]
achieve [result].
12
Follow-up
2nd Follow-up: More information (T+7)
New subject. New angle. (But keep
your core offer intact!)
Not convinced? Share a little extra.
Last follow-up: Break-up (T+14)
Respect their space. Leave an open
door.
12
Follow-up
Something along:
"Hi [name],
Looks like now's not the perfect time.
No worries!
Whenever you're ready to explore
[offer/outcome], I'm here.
Wishing you the best!"
Implement these steps to go
from 0 to 10 leads per week
with cold email.
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