Google Ads Display Certification

1. Paco has a specialized hiking and climbing equipment factory. It's a small business, but
he wants to prepare himself to make it to the top.

What type of Google Ads campaign can you use to give your brand more visibility and
reach users from all over the web interested in hiking and climbing?

Display

2. How do automatic bids benefit your Google Ads campaign?

Automatic bidding uses a machine learning system that, through algorithms, helps you
to adjust the most appropriate bid for each auction.

3. Manuel's display campaigns are very successful, but he would like to implement a
dynamic remarketing strategy to go one step further.

What is the advantage of this type of remarketing?

Show potential customers the same products they have previously viewed on the
website.

4. Mila has been asked to design an advertising campaign for her company, an online dog
food store that also has an app.

What types of campaigns are available in Google Ads?

Search, Display, Video, Shopping and Applications

5. The audience segments with purchase intent do not cover Borja's target audience.

What other option could you choose to influence the consideration of potential
customers?

Similar hearings

6. Which of the following statements about the targeting options you can use to optimize
a Google Ads campaign are correct? Choose two answers.

Geographic targeting allows you to show your ads only in the locations you specify.

Device targeting allows you to reach users on any device: computers, tablets and
smartphones.
7. Which of the following statements about adaptive display ads is correct?

They automatically adjust to the available screen space.

8. Which of the following statements about the usefulness of Google Display Network ads
is true?

They use the best automation and bidding features to reach millions of users at the right
time.

9. How can Google Ads help you achieve your business goals? Choose two answers.

Get more users interested in your products to visit your website.

Increase the number of online, phone, in-app and in-store sales.

10. What advantages do adaptive display ads offer marketers? Choose two answers

Profitability: get more conversions at a similar cost per acquisition

Broad coverage: creates ads that are displayed in most advertising spaces and run in
both native and non-native inventories

11. You have created a Google Display Network campaign and have chosen Influencer
Consideration as a marketing objective and Similar Audiences as a targeting option.

What are similar audiences based on in campaigns of this type?

Remarketing lists

12. Carina's online pet store received a considerable amount of traffic after launching its
display campaign. However, many of the users who visited their store left without making
a purchase.

Which marketing objective should Carina choose to re-engage those users with a new
display campaign?

Influencing consideration
13. If an advertiser aims to achieve visibility, which bidding strategy should he choose for
his campaign?

Target share of impressions.

14. Match each marketer with the display ad format that suits them best. You can choose
the same format several times.

15. You are in charge of marketing for a small business with a tight budget and you need
to reach as many users as possible.

How can Google Ads help you?

Allowing you to choose the maximum amount that you want to pay per month

16. Maria has been advised to use the performance planner every month.
Why should I do it?
To be able to react to external factors, which are constantly changing.

17. Felix wants to show his Google display ads to a smaller number through demographic
targeting.
What types of data are included in demographic segmentation? Choose two answers

Sex
Age

18. Zahara owns a website where sports fans can read news about their favorite hobbies.
You are going to create a Google Display Network ad campaign and are thinking about
how you can reach your target audience of sports fans.

Why would you advise you to use Peer Audiences?

Because they will allow you to reach sports lovers in general.

19. How does the Google Display Network help thousands of advertisers around the world
achieve good marketing results on a daily basis?

Running ads and connecting with users through Gmail, YouTube and many other
websites.

20. What are the advantages of automatic bidding? Choose two answers

Cross-analysis
Time savings

John wants to increase the visibility of his new clothing line. The first few times it
implemented a branding strategy it did quite well, but now it wants to expand the reach
of its advertising. To do this, you can create intelligent display campaigns.

On how many websites and applications can such campaigns be run?

3.000.000

22. Which display ad format should you use if you are concerned about malware and want
your ad experience to be safe across all platforms?

AMP HTML ads

23. The objective of Google Ads is to provide three elements to advertisers: relevance,
control and results. Relevance is achieved by connecting advertisers with the right users at
the right time. Results are achieved by charging only for each click received.

Over what is control granted?

On the maximum monthly investment.

24. What type of automatic bidding strategy is the target cost per acquisition (CPA)?

A bidding strategy focused on conversions.

25. Carolina has just opened a business and is using Google display ads to get her new
products noticed.

How can targeting these ads help you achieve your marketing objective?

Showing your ad to the right users at the right time and in the right place.

26. A company specializing in sports equipment for older women wants to show its
advertisements to potential customers who are over 65 years old, regardless of whether
they have shown interest in sports. It also seeks to improve the notoriety of its products,
with which it wants to innovate within the sector.

What would be the best option to reach this audience?

Demographic segmentation.

Simon is using a Google smart display campaign to create his ads.

What are the advantages of this type of campaign?

Your ads are automatically generated from the basic elements you have defined, such as
titles, descriptions, logos and images.

28. Victor has been tracking the conversions of his display campaign for 30 days. During
that period, it has achieved 24 conversions, and plans to use the automatic return on
advertising investment (ROAS) target bidding strategy.

What type of automatic bidding strategy will you use?

A bidding strategy focused on revenue.

29. Iñigo is looking for the perfect Google Display Network ad format, but he has to
prioritize efficiency or control.

Join the ad you are creating with the appropriate ad format.

30. José is managing a campaign with a total investment of 7000 € that generates 1400
conversions and has a CPA (cost per acquisition) of 5 €. You need to sell leftover stock. To
do so, he is willing to increase the CPA and investment in the campaign.

Which of the following Yield Planner plans can help Jose meet his marketing objective of
selling leftover stock?

An investment of 9600 ¤ to generate 1600 conversions with a CPA of 6 ¤.

31. Alejandro has launched a new line of scooters on his website and is promoting it
through a Google Display Network ad campaign. You have chosen the marketing objective
"Achieve notoriety".

Why do you think he did it?

Because it will reach a wider audience.

32. What coverage advantage do adaptive display ads offer?

The size, look and format of the creative assets are automatically adjusted to fit any
advertising space, native or not.

33. What can be improved with the automatic bidding function?

Performance

Gloria owns a line of clothing for surfers and would like to improve her brand awareness
and increase sales.

Why should you use Google Display Network ads to achieve your goal?

Because they have the most accurate intent signals, allowing them to place ads next to
the most relevant content.

Mila has already mastered the management of Google Search Network campaigns, and
would now like to expand the scope of her marketing strategy with Google Display
Network ads. However, it is not clear whether to create a standard display campaign or a
smart one.
Why should you opt for standard display campaigns instead of choosing smart ones?

Because you want to have full control of the display campaigns.

36. Benito wants to reach valuable and appropriate audiences and interact with them
instantly and frequently through his ads.

What do display ad campaigns allow you to do to meet your objective?

Reach more than 90% of the world's Internet users through more than three million
websites and applications.

37. Amanda's Google display campaign has "influence consideration" as a marketing

objective.

What targeting options would be recommended for your campaign?

Intent-based Custom Audiences Similar Audiences and Like-Minded Custom Audiences.

38. What is one of the main advantages of intelligent display campaigns?

They can be created almost automatically.

39. In which display ad format are ads automatically created from titles, logos, images and
videos uploaded by the user?

Adaptive display ads.

40. Why is it recommended to use the performance objectives function after using the
Performance Planner?

Because it allows you to monitor the objectives defined in the Performance Planner and
receive notifications and recommendations if a campaign is not performing well.

41. Judith wants to show potential customers some products that they have already seen
on her website.

What do you need to create dynamic display ads in a dynamic remarketing campaign?

A previously uploaded feed

42. Which of the following is an advantage of using adaptive display ads?

The system automatically creates ads from your images, videos, titles, logos and
descriptions.

43. Esteban wants to create Google Display Network ads to reach new customers who
want to buy products similar to his.

What type of audience should you test to achieve your goal?

Audiences with purchase intent

44. Pilar has a monthly budget of 500 euros to invest in her campaign and needs to attract
as many potential customers as possible to her website.

What kind of automatic strategy should I use?

Maximize clicks

Gabriel is creating a Google Display Network ad campaign to increase his website sales.
You would like to reach out to potential customers who have viewed pages of your
website and give them a discount code to encourage them to make a purchase.

Which option should you choose to achieve that goal?

Remarketing

46. How useful can the Performance Planner be for your company?

Help optimize your advertising budget to get the most out of it.

47. Enrique wants to test the "Maximize Conversions" bidding strategy with performance
planning.

What can the Performance Planner recommend?

An average daily budget.

48. How can the Performance Planner help you to discover the possibilities of all your
Google Ads campaigns? Choose two answers

Through simulation
Through validation

49. Google Ads Automatic Bidding feature does the hard work for advertisers.
What does this function use to define the appropriate bid for each auction?

Automatic learning

Benito wants to reach valuable and appropriate audiences and interact with them
instantly and frequently through his ads.

What do display ad campaigns allow you to do to meet your objective?

Reach more than 90% of Internet users worldwide through more than three million
websites and applications.

51. Noelia is thinking of creating a Google Display Network remarketing campaign to

generate sales on her website.

How can this type of campaign help you achieve your marketing objectives?

Reaching audiences who have already visited your website while browsing other
websites or using applications.

52. Emma has just created a brand name for the goldfish training materials marketed by
her company. He knows that there are other companies in the same business and that it is
a popular activity, but he is aware that it is a very specialized market. You want to create a
Google Display Network ad campaign for your new brand to gain awareness.

Which segmentation option can help Emma reach her target in this niche market?

Like-minded audiences

53. Simon is using a Google smart display campaign to create his ads.

What are the advantages of this type of campaign?

Your ads are automatically generated from the basic elements you have defined, such as
titles, descriptions, logos and images.

54. What is one of the main advantages of adaptive display ads?

You can upload your own creative assets.

55. Fabiola is in charge of managing the marketing department of a chain of clothing

stores. You have been allocated a fixed budget and aim to attract as many potential
customers as possible to your website.
Which automatic bidding strategy should you choose for your campaign?

Maximize clicks

56. Google Ads' automatic bidding feature does the hard work for advertisers.

What does this function use to define the appropriate bid for each auction?

Automatic learning

57. What is one of the advantages of adaptive display ads?

This type of ad not only gives better results, but also has a much wider coverage and
reach.

58. Which display ad format should you use if you are concerned about malware and want
your ad experience to be safe across all platforms?

AMP HTML ads

59. Paco has a factory of specialized equipment for hiking and climbing. It's a small
business, but he wants to prepare himself to make it to the top.

What type of Google Ads campaign can you use to give your brand more visibility and
reach users from all over the web interested in hiking and climbing?

Display

Nico has chosen "Generate actions" as the marketing objective of its new display
campaign.

What options could you use to achieve your goal? Choose two answers.

Select all correct answers

Standard Remarketing

Dynamic Remarketing

61. How does the Performance Planner contribute to increasing a company's sales?

Maximizing the number of conversions that can be obtained in a given investment

scenario.
62. What key factors should you consider when choosing a bidding strategy for your
campaign?

Campaign targeting, auctions and cost-per-click campaigns

63. John wants to increase the notoriety of his new clothing line. The first few times it
implemented branding strategies it did quite well, but now it wants to expand the reach of
its advertising. To do this, you can create intelligent display campaigns.

On how many websites and applications can such campaigns be run?

3,000,000

64. How can Google Ads help you achieve your business goals? Choose two answers.

Select all correct answers

Get more users interested in your products to visit your website.

Increase the number of online, phone, in-app and in-store sales.

65. Why is it advisable to use the Performance Planner?

Because it allows recommendations to be made that are subsequently validated by

machine learning.

66. Which of the following statements about the usefulness of Google Display Network
ads is true?

They use the best automation and bidding features to reach millions of users at the right
time.

67. Felipe wants to create a Google Display Network ad campaign whose targeting is
based on a remarketing list called "Users who leave the checkout page".

How can the option of segmenting by similar audiences help you achieve your marketing
objectives?

Similar Audiences allow you to find users similar to those in your remarketing list.

68. Which of the following statements about the targeting options you can use to optimize
a Google Ads campaign are correct? Choose two answers.
Select all correct answers

Device targeting allows you to reach users on any device: computers, tablets and
smartphones.

Geographic targeting allows you to show your ads only in the locations you specify.

Gloria owns a line of clothing for surfers and would like to improve her brand awareness
and increase sales.

Why should you use Google Display Network ads to achieve your goal?

Because they have the most accurate intent signals, allowing ads to be placed next to
the most relevant content.

70. If you use the Performance Planner every month, what aspects of your account will
you be able to optimize? Choose two answers.

Select all correct answers

Budgets

Bids

71. Mila has been asked to design an advertising campaign for her company, an online dog
food store that also has an app.

What types of campaigns are available in Google Ads?

Search, display, video, shopping, and applications

Gaspar has just launched a display campaign to promote his women's clothing store.
Although traffic to your website has increased since the campaign began, sales are not up.

In which of these stories does Gaspar use remarketing to generate actions?

Gaspar creates a list of users who have abandoned their shopping cart to identify those
who have visited your website and considered buying your products, but have not
actually done so. It shows them an advertisement with a promotional discount code.

73. Which of the following statements best describes the coverage provided by affinity
audience segmentation?
Reach TV-like audiences by taking into account users' lifestyles, interests and hobbies.

74. What advantages do adaptive display ads offer marketers? Choose two answers.

Select all correct answers

Profitability: get more conversions with a similar cost per acquisition.

Broad Coverage: creates ads that are displayed in the majority of advertising spaces and
run in both native and non-native inventory.

75. The goal of Google Ads is to help businesses achieve success on the Internet. It is
based on three main pillars.

What are they?

Relevance, control and results

76. For what purpose would you use adaptive display ads in your campaigns?

To upload your ads.

77. How does the Google Display Network achieve good marketing results for thousands
of advertisers around the world?

With the most accurate intent signals, allowing ads to be placed next to the most
relevant content.

78. Diego has observed that many users view products from his website without actually
buying them. To increase sales of these products, you decide to create a Google Display
Network ad.

What is the most suitable option to meet your marketing objective?

Dynamic Remarketing

79. Match each marketer with the display ad format that suits them best. You can choose
the same format several times.
 For Rafa the most important thing is the performance of the ads(adaptive
display ads).
 Lucia wants to create more secure ads and reduce the risk of malware attacks.
(None )
  Iker needs to spend less time managing ad group portfolios and ad
campaigns(adaptive display ads).
 Martina wants to have as much freedom (creative control) as she can to decide
how to place her images, logos and text(image ads).
 Claudia wants ads that are lighter and take less time to load(AMP HTML ads).
80. Which of the following is a recommendation that the Performance Planner can
provide?

Define a specific target CPA (cost per acquisition).

81. Javier is creating a Google Display Network campaign and has decided to target
custom audiences based on intent. You would like to influence consideration, but the
Purchase Intent Audience option does not cover your niche audience.

What elements can Javier include to best represent his audience? Choose two answers.

Select all correct answers

URLs

Key words

82. How do automatic bids benefit your Google Ads campaign?

Automatic bidding uses a machine learning system that, through algorithms, helps you
to adjust the most appropriate bid for each auction.

83. Sandra needs to ensure that her ads receive a minimum number of impressions at the
top of the page.

What type of automatic bidding strategy do you use?

Target share of impressions

84. Telma manages the marketing department of an online toy store and is creating a
display campaign aimed at parents aged 25-34.

Which segmentation option should you use to achieve your marketing objective?

Demographic segmentation
85. Mabel wants to place an order for a new line of products that she intends to sell, but
first she has to get rid of her remaining stock. It is willing to increase its CPA (cost per
acquisition) and its investment, as long as it brings in more sales.

The total investment of your current campaign is £25,500, which generates 1500
conversions and has a CPA of £17. Which Performance Planner plan can help Mabel meet
her marketing goal of increasing sales?

An investment of 40,000 euros to generate 2000 conversions and a CPA of 20 euros

86. Francisco has a business that offers scuba diving courses and sells equipment related
to that activity. You would like to reach users who want to attend diving classes.

What marketing objective should you assign to your display campaign?

Achieving notoriety

87. You are in charge of managing the marketing of a small company with a tight budget
and you need to reach as many users as possible.

How can Google Ads help you?

Allowing you to choose the maximum amount you want to pay per month.

88. Amanda is the marketing manager of a nursery and has a large number of campaigns,
but she needs help to keep her bids relevant every day.

How can an automatic bidding strategy help you?

Adjusting your bids when auctions occur.

89. Victor has been tracking the conversions of his display campaign for 30 days. During
that period, it has achieved 24 conversions, and plans to use the automatic return on
advertising investment (ROAS) target bidding strategy.

What type of automatic bidding strategy will you use?

A bidding strategy focused on conversions

90. Benito has just launched a new product line in his business and has decided to use
Google display ads to influence customer consideration.

How can targeting these ads help you achieve your marketing objective?
Showing your ads to exactly the audience you have selected based on your automatic
marketing objective.

91. Susana does not have time to create display ads. You would like to generate ads
automatically with an intelligent display campaign.

What are the key elements that Susana needs to provide in order for her intelligent
display campaign to automatically create ads? Choose two answers.

Select all correct answers

Images

Titles

92. Why is it convenient to separate campaigns with different marketing objectives in the
Performance Planner?

Because in this way the investment is not distributed among the different objectives.

93. When deciding between adaptive display ads or uploaded ads, in which case should
you prefer control over efficiency?

If your ads must fully comply with brand requirements.

94. Nicolas manages a website that sells bicycles. You have created a Google Display
Network ad campaign to increase sales in that segment, so you have chosen the
Audiences with Purchase Intent targeting option.

What advantage does this option offer Nicolas in meeting his marketing objectives?

Displays advertisements to users by combining reported data with inferred data.

Connect with the audiences most interested in your products.

95. Mila has already mastered the management of Google Search Network campaigns,
and would now like to expand the scope of her marketing strategy with Google Display
Network ads. However, it is not clear whether to create a standard display campaign or a
smart one.

Why should you opt for standard display campaigns instead of choosing smart ones?
Because you want to have full control of the display campaigns.

96. Which display ad format fits the available advertising space?

AMP HTML ads

97. Felix wants to show his Google display ads to a smaller number of users using
demographic targeting.

What types of data are included in demographic segmentation? Choose two answers.

Select all correct answers

Age

Sex

98. Matilde is a marketer who tries to encourage users to take certain actions after
clicking on ads.

Which automatic bidding strategy should I use?

A bidding strategy focused on conversions

99. Támara wants to optimize the campaign management process, so she is thinking about
using automatic bidding strategies. in what three ways can this feature help you improve
your efficiency?"

Saves time and marketing resources.

Define the appropriate bid for each auction.

It integrates a wide variety of signals with which to assess user intent.

100. true or false? Audience targeting allows advertisers to reach users who are looking
for your products or services and who intend to buy them.

False

101. What is the best segmentation option to achieve brand awareness?

Affinity

102. What three marketing objectives can be achieved with Google Display Ads targeting?
Achieving notoriety

Generate actions

Influencing consideration

104. Amanda selects "Influence consideration" as the marketing objective for her Google
Display ads campaign. Which of the following guidance options is appropriate for the
campaign?

In-market audiences, custom intent-based audiences and Similar audiences.

105. Jacobo's physical toy store uses offline metrics, such as store visits and in-store sales.
As far as he understands, there are some specialized types of campaigns that can help him
achieve objectives related to these metrics. What types of campaigns can help Jacobo
achieve its offline business objectives?

Local

106. true or false? Affinity audiences allow advertisers to reach people who are actively
searching for and intending to purchase the products or services they offer.
False.

107. Which of the following can be customized based on audience signals to make search
campaigns more effective?

Key words

108. What are the two main ad formats that can be used in Google Display Ads
campaigns?

Ads uploaded

Adaptive display ads

109. Which of the following is one of the main advantages of Google Ads automatic
bidding?

Bidding at the time of the auction

111. What criteria could you not use to create a dynamic remarketing audience?
Users who have returned an item that they have purchased

112. Paco has a business that manufactures specialized hiking and climbing equipment. It's
a small business, but he wants to prepare himself to make it to the top. What type of
Google Ads campaign can you use to give your brand more visibility and reach users from
all over the web interested in hiking and climbing?

Display

113. Uploaded ads give advertisers access to more inventory than responsive display ads.

False

114. What is the best segmentation option to influence consideration?

Intent-based custom audiences

115. What criteria could you not use to create a dynamic remarketing audience?
Users who have returned an item that they have purchased

116. What are the two main ad formats that can be used in Google Display Ads
campaigns?

Ads uploaded

Adaptive display ads

117. Hugo is interested in automating processes to manage his Google display campaigns
more efficiently. What is one of the automation models for intelligent display campaigns?

Automatic bidding

118. Maria has been recommended to use the Performance Planner every month.

Why should I do it?

To be able to react to external factors that are constantly changing.

119. Which of the following statements about non-skippablein-stream ads is true?

They can be viewed on YouTube and advertisers' websites.
120. Advertisers may use intent-based custom audiences to reach YouTube users who
have made specific searches on another Google property. Which one exactly?
Google Search
121. A small marketing group uses Google Display ads to show relevant advertising to Web
surfers. Which statement about where Google Display ads interacts with these valuable
audiences is true?

Google Display ads connects with audiences through Gmail, YouTube and millions of
other Google partner websites.

122. Philip wants to create a new Google Display ads campaign and base its targeting on
an existing remarketing list called Users who abandoned the purchase. How can the
Similar Audience targeting option help Philip achieve his marketing objective?

With Similar audiences, you will find users similar to those in the Users who abandoned
the purchase list.

123. Which of the following statements about responsive display ads is true?

Advertisements are adjusted to the space available on the screen when they are
published.

124. Cristian detects a high level of success in his Display campaigns and wants to further
increase performance with the help of dynamic Remarketing. How can this option help
you?

It will show the exact products to potential customers who have already seen them on
your website.

125. Gabriel is creating a Google Display Network ad campaign to increase sales for his
online clothing store. Your goal is to connect with users who looked at pages on your site,
but did not make a purchase. Which of the following would be the best option to achieve
Gabriel's marketing objectives?
Related audiences

Remarketing

126. Roberto manages a Web site selling sporting goods. You want your products to
appear in various online sports publications as potential customers research and compare
different brands of soccer merchandise online. Which of the following will help Roberto
influence customer consideration?

Audiences in the market

127. Karla detects significant performance in her Google Display Network remarketing
campaign and wants to expand based on that data. Which guidance option should you
select to achieve this?
Audiences in the market

Similar audiences

128. For which of the following reasons would you use a responsive display ad in your
campaign?
Upload your ads

Increase ad performance

129. How does Google Display ads help advertisers meet their marketing objectives and
improve results?

It allows them to publish relevant advertising to people surfing the Web.

130. What is a key benefit of responsive display ads?

You can upload your own creative elements.

131. Miguel is interested in using automation to more effectively manage his Google
Display campaigns. What is one of the automation models that Smart Display Campaigns
provide?

Automatic offers

Google Ads was designed to help businesses achieve online success. To achieve this, it was
created on the basis of three fundamental principles. What are they?
Growth, reach and traffic

Relevance, control and results

Susana does not have time to create graphic ads on her own. Expect to be able to use an
intelligent Display Network Campaign to generate ads automatically. Which of the
following essential components must Susana provide for an intelligent Display Network
Campaign to automate the creation of her ads?

Titles
Images
134. Julia wants to show potential customers products that they have already seen on her
website. What does Julia need to create dynamically generated graphical ads in a dynamic
Remarketing campaign?

A preloaded feed

135. Tobias applied discounts to an entire product line on his website and wants to use
Google Display ads to increase sales. How does Google Display ads targeting help Tobias
achieve his marketing objective?
Google Display ads will generate brand awareness for Tobias by displaying customized ads
to customers browsing the websites he chooses.

With Google Display ads, Tobias' ad will be shown to customers who have already
shown interest in your brand.

136. Maria was advised to use the Performance Planner every month. For which of the
following reasons should you do so?
To analyze demographic performance

To react to ever-changing external factors

Roberto wants to increase brand awareness and create campaigns focused on brand
terms. He does not have a lot of time to spend on daily bid management, so he decided to
use automated bidding to reduce his workload. Which automatic bidding strategy should
Roberto use?

Percentage of target impressions

138. Which of the following graphical ad formats should you use if you are concerned
about malware and want to provide a safe ad experience across all platforms?

AMP HTML Ads

139. Alberto introduced a new line of skateboards on his website and promotes them with
a Google Display ads campaign. Select "Generate brand awareness" as the marketing
objective of your campaign. Why would Alberto choose this marketing objective?

To reach a wide audience with its skateboards

140. Why is it recommended that campaigns with different marketing objectives be

separated into different Performance Planner plans?
To ensure that the investment corresponding to a marketing objective is not reallocated
to another one

141. What can advertisers do with dynamic remarketing?

Show previous visitors ads that are based on the products or services they saw when they
entered the website.

142. What can you do with remarketing? Choose two answers

Tailor ads to users based on what they have previously done on your website or
application.

Reengage with people who have visited your website or mobile app by showing them
relevant ads while they browse the internet.

143. You have just opened a bakery in Paris and you want to increase the number of
customers coming to your store. Which bidding strategy should you choose to set up the
campaign?

Improved cost per click (CPCM)

144. How can advertisers determine whether or not the clicks they receive on the display
network provide value?

Conversion tracking

145. One of your display ad groups is not running because the bidding and targeting
settings are incorrect, how can you fix it?

Setting all targeting options as "Remarks" in the ad group at least one targeting method as
"Targeting".

146. Imagine you want to reach users who have visited your website. What targeting
option would you use to show them ads for the products they viewed during their visit?
Daily Remarketing

147. When competing for the same ad block, if the ranking of a cost-per-thousand-
impressions (CPM) ad targeted by placement is higher than the combined ranking of all
keyword-targeted ads, then:

The ad segmented by location will be the only one that appears in the ad block.
148. While reviewing her display campaign, Gina notices that her click-through rate is very
high on weekdays; in particular, from 10:00 to 13:00. What function can she use to make
her advertising more effective during that entire period?

Bid adjustment

149. What is the coverage of the Google siplay Network?

More than 90% of the world's Internet users.

150. Which of the following is one of the advantages offered by lightbox ads?

You can use any targeting method of the Display Network.

151. Which of the following features corresponds to HTML5 ads?

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