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Google Ads Search Campaign Guide

The document provides a 12-step guide for setting up a Google Ads search campaign. It recommends structuring campaigns around top-level products or services, with ad groups focused on single keyword themes and ads directing users to relevant pages. Key steps include selecting the campaign type as search, choosing conversion tracking and bidding settings, adding targeted keywords and ads, and publishing the campaign.

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luka bagdavadze
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265 views12 pages

Google Ads Search Campaign Guide

The document provides a 12-step guide for setting up a Google Ads search campaign. It recommends structuring campaigns around top-level products or services, with ad groups focused on single keyword themes and ads directing users to relevant pages. Key steps include selecting the campaign type as search, choosing conversion tracking and bidding settings, adding targeted keywords and ads, and publishing the campaign.

Uploaded by

luka bagdavadze
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DEFINEDIGITALACADEMY.

COM

GOOGLE ADS
SEARCH CAMPAIGN
SET-UP GUIDE
BEST PRACTICES FOR
SETTING UP GOOGLE ADS
SEARCH CAMPAIGNS

1. Make you use the correct campaign structure.


> With Campaigns targeting top level products or services.
> Ad Groups that only have 1 x Keyword theme in each ad
group.
> Each Ad Group having targeting Ad Copies that sent users
to the most relevant product or service page.
GOOGLE ADS SEARCH
CAMPAIGN SET-UP STEPS

1. Select New Campaign

2. Select Sales or Leads


3. Choose which Conversion Actions you want Google to
target.
4. Select "Search" as the campaign type.
Then choose any conversion actions to track.
And name your campaign.
5. Set Your Campaigns Settings, Add Locations to target,
language & your ad schedule (if required)

Tip: Unselect 'Search Network' & 'Display Network'


6. Add Daily Budget & Select Bidding to target by 'Maximise
Conversions" or "Maximise Clicks"
7. Add your targeting via Audiences & keep this set in the
'observation' method.
8. Add Your Keywords
Remembering to only have 1 x Keyword theme per ad
group.
9. Add Your Ads
Using Headlines & Descriptions with: Emotional
Triggers & Call to Actions
10. Add Your Extensions

11. Review Your Campaign


12. Press 'PUBLISH"

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