Name:
Activity Sheet 1: Reading a Stock Quote
A stock quote provides you with pricing research sites may organize their stock
information. This information helps you information differently, but will provide
determine whether a particular stock is a good essentially the same information. The example
investment or not. Different financial news and below is taken from a NYSE stock quote.
Company Symbol
The name of the company. The company’s stock/ticker symbol.
Current Price Price Change Percent Price Change
This is the current per share This is the difference between This is the difference in price
price of the stock. the stock’s current price and its expressed as a percentage.
last reported price.
Prev Close Day’s Range
The previous close is the stock’s closing price on The highest price and lowest price of the stock so
the previous trading day. far today.
Open 52wk Range
The first trade of stock today is its opening price. The highest price and lowest price of the stock so
far over a 52 week period.
Bid Volume
An offer made to buy this stock. The total number of shares traded so far today.
Ask Avg Vol (3M)
The price at which a seller wants sell this The average of the total number of shares traded
company’s stock. in the past three months.
1y Target Est Market Cap
The median target price as predicted by analysts The total current market value of all outstanding
covering the stock. shares of a company.
Beta P/E
Beta measures volatility. A number less than 1 A company’s closing price divided by its latest
means less volatility and a number greater than annual earnings per share.
1 means more volatility.
Next Earnings Date EPS
The next time the company will report its EPS stands for Earnings Per Share. It is a
earnings. company’s profit or earnings divided equally
among all the shares investors own.
Div & Yield
A dividend is a payment many companies make to its
stockholders. Yield is the amount of cash that returns
to stockholders.
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© 2018 SIFMA Foundation for Investor Education. All rights reserved. 1 of 3
Name:
Practice interpreting a stock quote. Use the stock quote function in your team portfolio or from one of the
financial news sites to help you complete the stock table below for The Hershey Company.
Today’s Date: _______________________
Company Symbol
Zoom ZM
Current Price Price Change Percent Price Change
$65.79 -0.30 -0.47%
Prev Close Day’s Range
66.03 65.52-66.59
Open 52wk Range
65.86 60.45-124.05
Bid Volume
65.89 x 1100 1206333
Ask Avg Vol (3M)
65.91 x 1200 3951655
1y Target Est Market Cap
84.63 19.79B
Beta P/E
-0.23 193.50
Next Earnings Date EPS
05/22/23 0.34
Div & Yield
N/A
© 2018 SIFMA Foundation for Investor Education. All rights reserved. 2 of 3
Name:
1. Is Hershey’s stock performance better or worse than yesterday? How do you know?
2. Is Hershey’s current stock price nearer to its yearly high or low? Would this be a good time to
purchase the stock? Explain.
3. Does Hershey’s pay a dividend? Yes / No
4. Which two pieces of information from the Hershey’s quote would you consider the most important for
people to find out before purchasing the stock of a company? Explain.
a. 1)
b. 2)
5. Would the same information be the most important information for people who already own stock in
these companies? Explain.
© 2018 SIFMA Foundation for Investor Education. All rights reserved. 3 of 3
