Pearson BTEC International Level 2 Award,

Certificate, Extended Certificate, Diploma June 2023 –

Version 2

Name: Sofia Qutab Uddin

Level :Two (2)
UNIT 2: Business Organization
Pearson Set Assignment
60408P

FUN FOR HOURS

Fun for Hours is a large toy store chain, which operates in shops
around the world and online. The chain has been in business for
over 20 years, and in that time, it has grown to become one of
the largest toy store chains in the world due to its ever-growing
online presence. The chain has seen consistent growth over the
years, with more stores being opened in different countries. It
currently has over 500 employees in the USA and Canada alone,
with many more around the world.
It started out with the vision of Mischa, who had previously
owned a small toy store. Over the years, this store expanded,
and with the help of the family, it opened further stores.
The chain then went public 10 years ago and is now a Public
Limited Company, where it is owned by shareholders. The
family still own 40% of shares in the company.
Mischa started the business with an aim to provide fun,
educational toys to encourage whole family fun. Over the years,
the long-term aim of Fun for Hours has evolved and now they
want to become the global leader in toy retailing. The aim is to
create a strong brand name that is linked with quality, safety,
and family fun. The business has recently decided to sell more
traditional wooden toys as more of their customers are
becoming more socially and environmentally aware. Fun for
Hours has adapted its objectives to reflect the changing retail
landscape, including the increased focus on online sales and
customer satisfaction.
Fun for Hours has been focusing more on promotional and
marketing campaigns using social media. It has seen a 5%
increase in sales so far and hopes to double this by the end of the
year. Much of this has been through online sales with the
upgrading of the website and payment systems. The new user-
friendly website has seen online sales growth,predicted to reach
12% by the end of the year. The toy shop chain has worked hard
on retaining their employees. Over the last few years, it has
invested in better training and offered competitive wages and
benefits. This has seen employee satisfaction rise. An increase
in staff satisfaction rates should be seen by the end of the year.
This improved training has also seen a 5% increase in customer
satisfaction with the improved service and a wider range of
products.

Functional Areas (Department)

Sales + Marketing Team
Customers services
Finance
Human Resources
IT
Distribution.

PARIZA BEAUTY SALON

Pariza salon is a National Business because they
have 5 branches in UAE, it’s owners are Nayab
and Pariza.
So it is a Partnership Business and they have
secondary sector.Pariza Beauty Salon is private
limited company .Is located in Sharajah,Ramla.Was
started in 2008.Was a Micro sized business an now
they changed into medium sized business they
want to grow more and it is a private sector,it is as
Durable goods,They use Intangible service.This
Salon comes in services.And even saloon comes in
speciality goods because it’s done one time in a
year.
National business:
National businesses have numerous branches in a single
country and cover the majority of their home nations'
territory.However, they would not make an effort to set up their
business operations outside. They are happy to only do business
within their own country.One of the main objectives of national
businesses is to maintain revenue while preserving market share.

Partnership:
is a company owned by two or more people who share
responsibility for all tasks and work together as a team. In
addition, there are two different categories of organizations.
When two or more people are involved, a partnership, similar to
a sole proprietorship, is the most straightforward form of
business ownership.

Secondary sector:
Is a Finished products,Raw materials are gathered from primary
sector businesses and processed into consumable goods in the
secondary business (or industrial) sector. It's a crucial industry
that has a big impact on the economy of a nation.

Private Sector:
They want profit They work for profit.thay want to grow and
spread more like
For Example:
Shops,cafeteria,Hotel,Restaurant,Salon
Their are more types of sectors
Primary Sector:
Raw materials,production,Agriculture,Fishing Farming ,Mining.
Tertiary Sector: Services sector means the last form like
Banking ,Hotels,Education,Hospitals,Insurance,shops.
Quaternary Sector: it is related to technology and education
consultancy and other knowledge investments,it is all based
on knowledge and Education.
Quianary Sector :activities related to high-level decision-making
and policy-making. In the Quainary sector, all of the
government comes like RTA, Police, and Fire brigade. The
people who work for Government Companies.
Public Sector:is like the people who work for government
companies like police and some of the
educations ,Doctors,Teachers etc are working for
government to help people.
Non-Profit -Voluntary sector: all is related to Charitable
Activities and help poor to survive and they don’t want any
profit and even they won’t pay any taxes because by this
business they don’t get any profit so they can not pay the tax.

Private Limited Company:

A private limited company is a business that is owned
exclusively by individual shareholders. There is a need to be
familiar with all of the business registration kinds, such as sole
proprietorship, limited liability company, and private limited
company, as the start up ecosystem is expanding across the
nation and more and more people are willing to start their own
company.

Durable goods:
Are those that are for too much time and it won’t destroy, it
will work for for 10 or 100 of years like
For Example :Furniture,cars, fridge, machines.
Non-Durable Goods: are those which we will finish in a
hour or second in Simple word we say “Consumed Quickly”
we use it once .
For Example:Pizza ,like foods ,Toothpaste
Intangible Services:
Are those we can’t touch or see and hold them . you can only
feel it and it won’t come same as it was like
For Example :Salon,Haircut

Tangible goods:
Are those that we can touch them and will be the same when
you want to touch or see it
For Example: like Products,Cars

Services:
Is providing value like for Example,haircut,Dinning.

Convinces goods:
The goods we use everyday it ones, mean we can use it ones, we
can’t use it against.and it won’t be recycled.like
For example:Food ,Tissue paper

Speciality Goods :
Are those which we can buy once a year or in year, like For
Example:Gold ,luxury car, diamond set.

Shopping goods:
Are those which we compare and evaluate then we choose we
want to buy or no ,so if we liked it so we will buy it otherwise
we won’t.

Aims And Objectives

Fun for hours Aim and Objective :
Mischa started the company with the aim of offering
entertaining, educational toys to promote family fun. Fun
for Hours' long-term objective has changed over time,
and they now want to lead toy retailing globally. The
objective is to establish a powerful brand name that is
linked with quality, safety, and family entertainment.
Due to the growing environmental and social awareness
of their customers, the company recently decided to sell
69+more traditional wooden toys. Fun for Hours has
modified its goals to reflect the evolving retail
environment, including an increased focus on online
sales and customer happiness.

Objectives
 Increase sales by 10%
 Increase customer satisfaction by 8%
 Increase online sales by 15%
 Increase employee satisfaction by 10%.

Financial Aims :
 Increase sales .
 Increase online sales.

Non-Financial Aims:
 Sustainability .
 Brand Repetition.
 Market leader .
 Retaining Employee.

Pariza Beauty Saloon Aims and Objectives:

Pariza started this salon with the aim of Increasing
Profits,Retention of Employees, High Quality ,They want to
Grow , Effectiveness,Excellent Customer Support.
Objectives :
 Increase sales by 8%
 Reduction in cost by 7%
 Increase customer satisfaction by 10%
 Increase Home Services by 12%
 Increase employee satisfaction by 15%.
 Support Equality and Diversity in work surface11%
Financial Aim and Objective:
 Increasing profit.
 Reduction in cost.
 Increasing Sales.
 Increasing Home Services.
Non - Financial Aim and Objective:
 High quality.
 Customer Satisfaction.
 Customer support.
 Employee satisfaction.
 Support Equality And Diversity In work surface.
Fun For Hours
Fun for Hours has several functional areas and
employ specialists to oversee them all:
• Sale and marketing team: Responsible for promoting
the toys they sell. They have increased promotion of the
traditional toys and the new upgraded website this year.
• Customer service team: Responsible for providing
customers with assistance and support. They also ask
customers to take part in satisfaction surveys to make
sure the chain is meeting their objectives.
• Finance team: Responsible for managing the chain’s
financial operations, including budgeting, accounting,
and payroll.
• Human resources team: Responsible for hiring,
training, and managing the chain’s employees. They
have had an increased budget in recent years to
improve the training programme for employees and
focus on retention.
• IT team: Responsible for the website, payment
systems, the tills and ordering systems.
• Distribution team: Responsible for managing local
distribution warehouses,logistics, transportation and
delivering orders. With an increase in online orders the
distribution team has grown over the years.

Pariza Beauty Salon Functional

Araes
They will not have any department every thing is
handled by one person like owner handles all the
problems.

Changes of Fun For Hours

Mischa started as a small business toy store to provide
fun,Educational toys whole family fun. Over the Years,
aim changed now they want to become global leader in
toy retailing.
The goal is to establish a powerful brand name that is
associated with excellence, safety, and family
entertainment.Due to the growing environmental and
social awareness of their customers, the company
recently decided to sell more traditional wooden toys.
Fun for Hours has been concentrating more on social
media-based advertising and marketing campaigns.
Sales have increased by 5% so far, and the company
expects them to double by the end of the year.Online
sales have increased on the new, user-friendly website,
and are expected to increase by 12% by year's end.
The toy store chain had worked hard for retraining their
staff . It has made improvements to training over the
past few years and offers excellent benefits and
wages.By the end of the year, the percentage of
employees who are satisfied with their jobs should rise.

PARIZA BEAUTY SALON:

Pariza beauty salon will spread the grow their size and
scale ,increase their sales,increase the training for the
employees and increase home service.
 Organizational Structure: Pariza beauty salon had
begin as simple, unorganized groups before
developing into more complex groups with clear
structures, divisions, and reporting structures. Larger
businesses, on the other hand, might simplify their
organizational structures to become more
responsive, that is why Pariza beauty salon started
with a small business.
 Products and Services:Pariza beauty salon frequently
change by introducing new products or services or
changing current ones as customer needs and market
conditions change. This may involve specialization,
diversification, or innovation.
 Customer feedback and data analytics: is used by
Pariza beauty salon to make wise decisions and drive
evolution. Finding opportunities for improvement
 and creativity is made easier by continuous
analysis.Customer feedback is data that customers
provide about their interactions with a good or
service. Pariza beauty salon cannot determine
whether its customers are benefiting from its product
without customer feedback.
 Sustainability and social responsibility:Pariza beauty
salon changing to become more environmentally and
socially aware. This involves practicing eco-friendly
habits, lowering the release of carbon dioxide, and
being charitable.
 Customer Experience: Over time, customers'
expectations shift. Through enhanced customer
service, Personalisation, and feedback mechanisms,
Pariza Beauty Salon continuously improves the
customer experience.

Functions Helped in Achieving Aims

and Objectives FUN FOR HOURS
 Sale and marketing team: helped in promoting the
toys they sell. They have increased promotion of the
traditional toys and the new upgraded website.
• Customer service team: helped in providing customers
with assistance and support. They also ask customers to
take part in satisfaction surveys to make sure the chain
is meeting their objectives.
• Finance team: helped in managing the chain’s financial
operations, including budgeting, accounting, and payroll.
• Human resources team: Helped in hiring, training, and
managing the chain’s employees. They have had an
increased budget in recent years to improve the training
programme for employees and focus on retention.
• IT team: Helped in making website, payment systems,
the tills and ordering systems.
•Distribution team:Helped in managing local
distribution warehouses,logistics, transportation and
delivering orders.
These are the functions which helped the fun for hours
to achieve aims and objectives.

NOT MEETING AIMS AND

OBJECTIVES
PARIZA BEAUTY SALON:
 If they don’t achieve their aims and objectives ,then
the Pariza beauty salon can not survive for much time
because they don’t have any purpose for their salon.
 Financial Losses:One of the most immediate and
noticeable effects of failing to achieve business goals
is financial loss.Pariza Beauty Salon may experience
declining profitability or even losses when its
revenue, profit, or cost-saving targets are not met,
which can result in instability in its finances.
 Reduced Competitiveness:Missing goals can make
Pariza beauty salon less competitive in the market.
Competitors who are successful in achieving their
goals may gain a competitive edge, which could result
in the under performing Pariza beauty salon losing
market share.
 Customer dissatisfaction: could result if Pariza
beauty salon goals don't include offering high-quality
products or services. Customer loyalty and retention
would decline if unsatisfied customers chose to do
business somewhere else.
 Representational Damage:Consistently falling short
of business objectives can damage a Pariza Beauty
Salon's reputation.This can make it difficult to attract
new clients, collaborators, investors, or talented
employees because a bad reputation may make
stakeholders avoid doing business with the Pariza
Beauty Salon.
 Operational Challenges: Pariza beauty salon
operational issues or inefficiencies may be indicated
by a failure to meet objectives. These problems may
lead to increased expenses, hampered work-flows,
and difficulties with efficient business management.
 Financial Constraints: If financial objectives are not
met, a Pariza Beauty Salon's capacity to invest in
growth initiatives, R&D, and innovation may be
limited.As a result, there might be fewer chances for
growth and expansion in the future.
FUN FOR HOURS:
 Financial Losses: Financial losses are one of the most
immediate and noticeable effects of failing to meet
business objectives.The fun for hours may experience
declining profitability or even losses when it doesn't
meet its revenue, profit, or cost-saving targets, which
can cause financial instability.
 Reduced Competitiveness: When goals aren't met,
The Fun For Hours ability to compete on the market
may suffer. Competitors who effectively achieve their
goals may gain a competitive advantage, which could
result in a loss of market share for the under
performing Fun For Hours.
 Customer Dissatisfaction: If a fun for hours goals
include providing high-quality goods or services,
failing to do so could lead to this problem. Unhappy
customers might decide to do business somewhere
else, which would decrease customer loyalty and
retention.
 Representational Damage: Consistently falling short
of business goals can harm a fun for hour's
reputation.This can make it challenging to draw in
fresh customers, partners, investors, or talented
employees because a damaged reputation may
discourage stakeholders from interacting with the
business.
 Employee Moral and Turnover: Consistently failing to
meet goals can have a negative effect on employee
 morale.Employee separation, demotivation, and
dissatisfaction can increase turnover rates and make
it more difficult to find and keep top talent.
 Operational Challenges: A failure to meet objectives
may be a sign of Fun for hour operational problems
or inefficiencies. These issues can result in higher
costs, impacted work-flows, and challenges with
effective business management.
 Financial Constraints: A Fun for Hours capacity to
invest in growth initiatives, R&D, and innovation may
be constrained if financial goals are not met.Future
opportunities for growth and expansion may be
restricted as a result.
 Lack of Strategic Direction: A fun for hour's strategic
direction is frequently mapped out by its objectives.
Failure to meet them may lead to a lack of direction
and focus within the organization, making it difficult
to make wise choices and establish new objectives.
 Legal and Regulatory Repercussions: Depending on
the nature of fun for hours and its goals, not
conforming to certain legal or regulatory
requirements may result in fines, penalties, or legal
action, which could further harm the organization's
finances and reputation.
 Loss of Investor Confidence: If fun for hours
consistently misses its financial or growth targets,
shareholders and investors may lose faith in it. This
may result in a drop in the stock price, trouble raising
money, or pressure to replace the leadership.
 Strategic Misalignment:Failure to meet goals may be
a sign of a strategic misalignment between the fun
for hour's strategy and its execution. This
misalignment may make it more difficult for fun for
hours to adjust to shifting market conditions and
customer preferences.

Not meeting Aims and Objectives Of

Pariza Beauty Salon
 Finance team:If this team won’t give the staff their
payroll properly and doesn’t does the budget so then
they can not improve more,by this they can’t achieve
their aim and objectives.
 Human Resources:if the team don’t train their
employee properly so then the employee won't work
properly and customer will not come and they will
complain by this they can't achieve the aim.
 Customer service: if this team don't listen to their
customer and do not help them ,then by this point they
can't achieve their aim.
 Marketing Team:if the team doesn’t do research
work the trend so by this they can do loss and people
will not it because they are not fulfilling the needs of
the customer. by this they could not achieve the aim .
 Operation Team : if this team doesn't does it's duty
like they don't check the quality or brand properly so
 people will not like it ,it is mandatory to have good
quality products,or they won’t achieve their goal.

Functional Areas Helped

To achieve its goals and objectives, a business must
work together across all four of its functional areas. Each
department depends on the others in order to carry out
its unique functional tasks.
 It is the human resources department's responsibility
to find and hire qualified candidates to work in the
marketing, finance, and operations departments.
 The marketing division is in charge of conducting
market research to determine the needs and
preferences of those who are being targeted. The
products will then be produced by the operations
division to satisfy those specifications.
 Setting marketing department budgets so they know
how much money they have to spend on advertising
and promotion is the responsibility of the finance
department.
 The human resources department is in charge of
setting up employee training so they can operate the
equipment needed to make the product for the
operations department.
 Sale marketing:helping in the promotion of the toys
they sell. The traditional toys and the newly updated
website are now receiving more promotion.
 Costumer service:helped in providing assistance and
support to customers. To make sure the chain has
achieved its goals, it also invites customers to
participate in surveys measuring customer
satisfaction.
 Finance team:helped with budgeting, accounting,
and payroll management for the chain's financial
operations.
 Human Resources:helped with employee hiring,
management, and training for the chain. Their budget
has grown in recent years as they work to enhance
employee training and increase retention.
 It team:helped with the creation of the website,
payment systems, cash registers, and ordering
systems.It maintenance of an organization's
hardware and software is the responsibility of the IT
departments. This entails setting up and maintaining
IT systems such as servers, databases, employee
devices, and software applications. Additionally, IT
departments are in charge of resolving problems that
develop with these systems and offering technical
assistance to users.
 Distribution team: managed local distribution
warehouses,logistics,transportation,and order
delivery with assistance.
These are the functions which most helped the fun for
hours to achieve aims and objectives and these
functions are working together.

PARIZA BEAUTY SALON:

Pariza Beauty salon don’t have any functional areas
because it is a small business so the functions are
handled by owners Nayab and Pariza . Finance and
Human Resource Functions are handle by owner Nayab
and Pariza handle Operation function and IT function
and customer service function.it is a small business so
they don’t have much space for having departments
areas.

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