Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
74 views3 pages

Blackwell Model

The Engel Kollat Blackwell Model of Consumer Behavior consists of four stages: (1) the information input stage where consumers get marketing and non-marketing information; (2) the information processing stage where consumers are exposed to, pay attention to, perceive, accept, and retain incoming information; (3) the decision process stage which focuses on problem recognition, searching for alternatives, alternative evaluation, purchase, and outcomes; and (4) variables influencing the decision process like individual characteristics, social influences, and situational influences. While similar to other models, it differs in how it presents and relates the variables. The model does not show what shapes influencing factors or how to apply its insights to different personalities. Incorporating religion could help

Uploaded by

Saksham Zalpuri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
74 views3 pages

Blackwell Model

The Engel Kollat Blackwell Model of Consumer Behavior consists of four stages: (1) the information input stage where consumers get marketing and non-marketing information; (2) the information processing stage where consumers are exposed to, pay attention to, perceive, accept, and retain incoming information; (3) the decision process stage which focuses on problem recognition, searching for alternatives, alternative evaluation, purchase, and outcomes; and (4) variables influencing the decision process like individual characteristics, social influences, and situational influences. While similar to other models, it differs in how it presents and relates the variables. The model does not show what shapes influencing factors or how to apply its insights to different personalities. Incorporating religion could help

Uploaded by

Saksham Zalpuri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

The Engel Kollat Blackwell

Model of Consumer Behavior


The Engel Kollat Blackwell Model of Consumer Behavior was created to describe
the increasing, fast-growing body of knowledge concerning consumer behavior. This
model, like in other models, has gone through many revisions to improve its
descriptive ability of the basic relationships between components and sub-
components.

The Engel Kollat Blackwell Model of Consumer Behavior or consists of four distinct
stages;

1. Information Input Stage: At this stage the consumer gets information from
marketing and non-marketing sources, which also influence the problem
recognition stage of the decision-making process. If the consumer still does
not arrive to a specific decision, the search for external information will be
activated in order to arrive to a choice or in some cases if the consumer
experience dissonance because the selected alternative is less satisfactory
than expected.
2. Information Processing Stage: This stage consists of the consumer’s
exposure, attention, perception, acceptance, and retention of incoming
information. The consumer must first be exposed to the message, allocate
space for this information, interpret the stimuli, and retain the message by
transferring the input to long-term memory.
3. Decision Process Stage: The central focus of the model is on five basic
decision-process stages: Problem recognition, search for alternatives, alternate
evaluation (during which beliefs may lead to the formation of attitudes, which
in turn may result in a purchase intention) purchase, and outcomes. But it is
not necessary for every consumer to go through all these stages; it depends
on whether it is an extended or a routine problem-solving behavior.
4. Variables Influencing the Decision Process: This stage consists of individual
and environmental influences that affect all five stages of the decision process.
Individual characteristics include motives, values, lifestyle, and personality; the
social influences are culture, reference groups, and family. Situational
influences, such as a consumer’s financial condition, also influence the
decision process.
It can be seen that many of the elements of the model are similar to Howard Sheth
model of consumer behavior, however the structure of presentation and relationship
between the variables differs somewhat.

The Engel Kollat Blackwell Model of Consumer Behavior incorporates many items,
which influence consumer decision-making such as values, lifestyle, personality and
culture. The model did not show what factors shape these items, and why different
types of personality can produce different decision-making? How will we apply these
values to cope with different personalities? Religion can explain some behavioral
characteristics of the consumer, and this will lead to better understanding of the
model and will give more comprehensive view on decision-making.

You might also like