Distributed ledger technology (DLT) is a digital system for keeping and
managing the record of sender IDs and template.
TRAI has introduced an advanced extension of the Blockchain – Distributed Ledger
Technology (DLT) to prevent spam
Guidelines for Distributed Ledger Technology (DLT) for Enterprises
Enterprises need to register with the Operator’s DLT platform by submitting necessary
business documents. Enterprises need to select a Registered Telemarketer (RTM) and permit
them to perform functions on their behalf.
Enterprises need to acquire consent from consumers (mobile subscribers) through SMS, Web
or Mobile App and upload them on the DLT platform.
It is mandatory for any entity that intends to send a communication through messaging and
voice gateway on the DLT platforms.
Telemarketers and end-users have to register on the DLT platforms separately.
Header (Sender ID) registration: Messages are classified into promotional, transactional,
service explicit and service implicit which are registered and every header gets a unique
Header ID that is shared across other DLT platforms seamlessly. All headers and templates
on the platform should be registered.
Content Template Registration: Entities are required to register all their templates on the DLT
system. Every template gets a unique Template ID that is shared across other DLT platforms
uniformly.
You can go to below Operator DLT Registration portals and select AURA INFOTECH
(affiliate of BSNL): 1402434290000027382 (Unique Registration ID) :
https://www.vilpower.in/signup/ (Vodafone DLT URL)
https://pingconnect.in/entity/register-with (VMIPL DLT URL)
https://www.airtel.in/business/commercial-communication (Airtel DLT URL)
https://telemarketer.tatateleservices.com:8082/#/common-login;role=PE (Tata DLT
URL)
https://trueconnect.jio.com/#/common-login;role=PE (Reliance JIO DLT URL)
https://www.ucc-mtnl.in/ (MTNL)
DOWNLOAD BROCHURE
Changes as per Regulations
Pre DLT Post DLT Remarks
Verifiable digital records of all
customer opt-ins are made available
Customer Consent No Yes on the platform. Customers can also
see all their consents on a single
dashboard
Consumers can also select specific
day(s) and time band to block (or)
Customer Preferences Yes Yes receive. commercial
communication in addition to type
of category; viz only DND
Entity need to register with
Entity/Enterprise
No Yes originating access provider (OAP)
Registration
on the platform
Telemarketer should now register
Telemarketer
Yes Yes with originating access provider
Registration
(OAP) and no longer with TRAI
Entity should register all its SMS
Header Registration No Yes Headers and Voice CLIs on the
platform
Every template should be registered
under one of these classifications:
Transactional Transactional
Promotional, Transactional or
Service (Implicit or Explicit)
Type of Messages Promotional Promotional
Service (Inferred Government messages are
Govt
Consent) classified under Service category
Service (Explicit
Consent)
Yes (only DND Messages will be scrubbed against
Yes
Check for multiple parameters like Consent,
Scrubbing (Promotional &
Promotional Preference, Header, Template; and
Service Explicit)
SMS) not just DND list
Telecom operators will now be
Complaint
Yes Yes responsible for complaint
Management
resolution
Registration details of Entity,
Interoperability
Telemarketer, Header, Template
between telecom No Yes
will be shared across the network to
Service Providers
ensure seamless view
Everything is recorded and shared
100% Traceability No Yes on the network using Blockchain
technology.
Delivery Report Delivery status for promotional
1. Promotional Yes No messages will not be available post
Traffic DLT.
2. Transactional Yes Yes Delivery status for transactional
Traffic messages will continue to be
available post DLT.
On boarding:
Pre DLT
Basis the Sales team request account creation done with complete KYC Documents on
Internal Portal.
1. Telemarketers – No direct senders
2. Direct Enterprise Clients.
Customers Send Sender ID/Templates (Voice/SMS) for whitlisting. No Uniqueness in
allocation of Sender Ids.
Type of Messages :
Transactional
Promotional
Govt
Post DLT
All Entity /Senders & Telemarketers need to register with originating access provider (OAP)
on their DLT platform .
Entity should register all its SMS Headers and Voice CLIs on the platform . Uniqueness
check is enabled.
Entity should register all its templates (Customer consent & content) on the platform.
Type of Messages :
Transactional
Promotional
Service (Inferred Consent)
Service (Explicit Consent)
