Build Topic Clusters
A topic cluster refers to articles on your blog with related topics and
keywords. They provide contextual support and comprehensive
coverage for your content, which helps fulfill user search intent more
efficiently.
Clustering enables your keyword to cover more search intents instead
of a specific topic. For instance, the “best beginner cameras” and “best
mirrorless cameras” topics share the same “best cameras” keyword.
Fulfilling more search intents helps to generate more organic
traffic and improves your blog ranking. Covering subtopics in your
content also enables you to build a robust site structure via internal
linking.
ChatGPT helps group keywords you input into a relevant topic cluster.
However, avoid including too many keywords in your prompt since the
chatbot may return an error message. You may also need multiple
attempts to get a satisfactory result.
Best Prompts to Use
Create topic clusters for the [title] blog post using the keywords
[keyword list].
5. Make a Blog Post Outline
After planning the content, create a blog post structure and arrange your
articles around it. For guidance, consider the following aspects when
planning the post structure:
Length. The number of words in each section of your blog post.
Headings. The number of heading in your post and its content.
Content. The content and keywords to include in each section.
Flow. The coherency and interconnections between each heading
from top to bottom.
ChatGPT lets you generate a complete blog post outline using the title
as the prompt. You can also specify what keywords to include, and it will
suggest the headings where you can put them.
You can use a single-sentence prompt to quickly generate the outline,
but the result may be generic due to the lack of reference. While you
can manually refine the generated structure, it takes time and effort.
For this reason, we recommend using prompts with detailed information
like the total word count, target audience, style, tone, and format. It
provides ChatGPT with more data reference to generate a unique post
outline.
Best Prompts to Use
Generate an outline for the [title] blog post. Target relevant
keywords in the headings.
Make an outline for the [title] blog post with these keywords in the
headings [keyword list].
6. Generate Full Content
After making the blog post outline, expand each section to create the full
content. However, you must generate the section individually since
ChatGPT only writes around 500 words in each output.
You should also specify the keywords in every input to help the chatbot
understand the context and enable it to insert them automatically.
While creating SEO-friendly content with ChatGPT is a huge time
saver, we don’t recommend it due to potential fact and plagiarism
issues. When using an AI content generator, consider the following
practices:
Don’t rely on artificial intelligence. AI-generated content often
lacks personal touch and consistency. To create unique content,
use ChatGPT only to assist your writing process.
Regenerate outputs. ChatGPT lets you resend the same prompt
to get another output. Leverage this feature to generate multiple
references to write high-quality content.
Be specific. AI-powered tools use data analysis and rely on user
inputs to generate content. Detailed prompt provides ChatGPT
with more information to generate better output.
Manually double-check. AI writing tools often create content with
questionable facts and originality. Before posting, always manually
proofread and edit it.
In addition to written content, add images to make your blog more
engaging and appealing. However, since ChatGPT can’t generate
images, we recommend using Dall·E from OpenAI instead.
