Master of Business Administration (MBA)

Nomenclature of the course: Master of Business Administration (MBA)

Duration of the Course: 2 years (4 semesters), (Maximum: 4 years)

Full marks: 2800/ 112 credit

Eligibility: Any graduate under 10+2+3 or Degree in Law/ Engineering/ Pharmacy/ Architecture

Admission session: July/ Jan every year

Admission: Through Management Entrance Test (NSOU-MET) followed by Personal Interview (PI)
of 100marks. The NSOU-ET may be of 100 marks (English-30, Mathematics-30, Aptitude-20 and GK-
20) based on MCQ. The students may be selected on the basis of the results of NSOU-MET & PI.

Examination system: Semester system examination. Weightage for Home Assignment and Term-end
Examination will be 30% and 70% respectively (as per university rules). Duration of term-end
examination- 3hours for 100 marks paper. Pass mark in each paper- 40%. Final gradation will be as
per other PG courses of the University.

Intake: 100

Course Structure: Full marks-2800/112 credit (Course- 27; 4credit/ 100marks each; Project-
equivalent to 1 courses: 4credit/100marks)
Semester 1 Semester 2
CP-101: Principles and Processes of CP-201: Strategic Management
Management CP-202: Macro Economics
CP-102: Micro Economics CP-203: Managerial Skill Development
CP-103: Business Environment CP-204: Quantitative Methods
CP-104: Statistics for Managers CP-205: Research Methodology
CP-105: Accounting for Managers CP-206: Business Legislation
CP-106:Computer Applications in CP-207: Operations Management
Management & Management Information
System
CP-107: Organizational Behaviour
Semester 3 Semester 4
CP-301: Marketing Management 1. Elective 4
CP-302: Human Resource Management 2. Elective 5
CP-303: Financial Management 3. Elective 6
CP-304: Project & Viva-Voce (70+30) 4. Elective 7
Elective 1 5. Elective 8
Elective 2 6. Elective 9
Elective 3 7. Elective 10
Total 10 courses to be selected from any two elective groups (Finance/ Marketing/ HR)
Specialization: at least five courses from one Group. After successful completion of
one year (2 semesters), Post Graduate Diploma in Management (PGDM) may be awarded.
Specialization/ Dual Specialization (Choice of elective Courses): The university offers
specialization in three groups/areas viz. i) Financial Management (FM), ii) Marketing
Management, iii) Human Resource Management (HRM). Each elective area will consist of six
courses. A student has to select ten courses from these three groups to complete the MBA
degree programme. It is mandatory for a student to have specialization in at least one particular
elective area. Five courses from a particular area will denote the specialization in that particular
elective area. One student may opt 5 courses from one particular elective area and other five
courses from remaining two elective areas. If a student opts for 5courses from each elective
group, he/ she will have dual specialization.

Elective Groups

Financial Management (FM)

1. Security analysis and portfolio Management (EPFM-01)
2. Working Capital Management (EPFM-02)
3. Management of Financial Services (EPFM-03)
4. Management Control system (EPFM-04)
5. International Financial Management (EPFM-05)
6. Taxation in Business (EPFM-06)

Marketing management (MM)

1. Sales, Distribution and Advertising Management 9EPMM-01)
2. Consumer Behaviour and Customers Relationship Management (EPMM-02)
3. International Marketing (EPMM-03)
4. Product Management (EPMM-04)
5. Marketing Research (EPMM - 05)
6. Marketing of Services (EPMM-06)

Human Resource Management (HRM)

1. HRM- Policy and strategy (EPHRM-01)
2. Industrial Psychology and organizational Dynamics (EPHRM-02)
3. Human Resources – Planning and Utilizations (EPHRM-03)
4. Cross Cultural and Global HRM (EPHRM-04)
5. Management & Industrial Relations (EPHRM-05)
6. Human Resource Accounting and Compensation Management (EPHRM 06)

Programme objectives:
The three main objectives of this program are:
 To educate and train individuals to be effective managers and decision-makers.
 To equip individuals with the necessary skills and competencies to enable them to
seek jobs and progress in their career.
 To enhance the capabilities of the existing workforce in the country and abroad and
thus contribute to economic development and business growth.
 Detailed Syllabus
Master of Business Administration (MBA)

CP 101: Principles and Processes of Management

Course objective: The curriculum will provide an introduction of the principles of theories
including the behavioral orientation and systems approach. It provides the in-depth knowledge
of practice management including the planning, communication and controlling process.

Course outcome:
1) Tell the basic knowledge of different types of management principles.
2) Illustrate the traditional management theories.
3) Illustrates the processes of behavioral orientations in organization and management.
4) Illustrate the Carnegie Model in detail.
5) Identify the open and closed systems.
6) Apply the skill for managerial planning and decision making.
7) Apply the skill for organizing in a formal and informal organization.
8) Demonstrate the ability to communicate in a business organization.
9) Able to control performance in an organization.

Blooms taxonomy:

CO Blooms level Unit %age of questions

1 1,2 1 10
2 1,2 2 10
3 1,2 3 10
4 1,2 4 15
5 1,2 5 15
6 1,2 6 10
7 1,2 7 10
8 1,2 8 10
9 1,2 9 10
100

Module-1: Principles of Management

Unit-1: Introduction to management- terminologies; routes of management principles;
definition; coordination.
Unit-2: Traditional management theory- classical and scientific management theory; major
assumptions; critique of traditional view.
Unit-3: Behavioral orientation in organization and management: human relations
approach- group dynamics; informal organization; human relations and organization theory.
Unit-4: Behavioral orientation and management: The Carnegie Model- preliminaries of the
Carnegie model; critique of the Carnegie model.
Unit-5: Systems approach- open system concept; organization as an open system; other recent
theories.

Module-2: Practice of Management

Unit-6: Managerial planning and decision making- definition; significance and limitation;
principles of planning; element of planning; types of plan; process of planning; planning
failures; managerial decision making; MBO.
Unit-7: Organizing- definition; significance; formal and informal organization; process in
organization design; determinants of organization structure; principles of organization;
departmentation; functional vs. divisional departmentation; shape of organization: span of
management; pattern of authority: line and staff; distribution of authority: delegation of
authority; staffing.
Unit-8: Communication with people- definition; significance; process; dimensions;
communication network; outcomes; factors inhibiting communication; ways to improve
communication in organization.
Unit-9: Controlling performance- definition; significance; steps in control process; designing
a control system; requirements; control techniques; behavioral dimensions of control system.

Suggested Readings:
1. Koontiz, O’Donnel & Weihrich – Management
2. Kontz & Weihrich-Essentials of Management
3. Hicks & Gullet-Management
4. Robbins-Management : Concept & Practice

CP102: Micro Economics

Course objective: The curriculum introduces economics including the distinction between
micro and macroeconomics. It provides in-depth knowledge of demand and supply laws and
competitive market equilibrium.

Course outcome:
1) Identify the micro and macroeconomics with law of demand and law of supply with the
determination of price and quantity in competitive market equilibrium
2) Illustrate the production and cost in a competitive market of various types.

Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 45
2 1,2 2 55
100
Module 1
General Introduction to the Subject of Economics, Micro-Macro distinction,
The Law of Demand, from individual demand to market demand, Factors that shift the demand
curve. The Law of Supply, from individual supply to market supply, Factors that shift the
supply curve. Elasticities of demand and supply.
Determination of price and quantity in Competitive Market Equilibrium. Effects of changes
in demand side and supply side factors on price and quantity, Effects of government
intervention (price control, minimum wage, indirect taxes and subsidies) on price and quantity.
Consumer’s Surplus, Producer’s Surplus and the optimality of the Competitive Market
(maximization of the sum of the two surpluses, price equaling marginal cost).

Module 2
Production and Cost, Production Function and Returns to Scale, Total Average and Marginal
Costs in short run and long run.
Equilibrium of the firm in perfect competition- short run and long run. Equilibrium under
monopolistic competition (with Monopoly as a special case), Oligopoly (definition only),
Non-optimality of imperfect competition
 CP-103: Business Environment

Course objective: The curriculum will provide an introduction of the social and cultural
environment of a business organization. It provides the in-depth knowledge of cultural
variation and differences in an organization with its managerial implications.

Course outcome:
1) Tell the basic knowledge of social, political and cultural environment of an
organization.
2) Illustrate the nature of industrial sociology.
3) Illustrates the working processes of social organization and work organization.
4) Illustrate about the occupations in Indian society.
5) Identify the variables of human and their cultures in an organization.
6) Apply the skill of a manger to cope up with the cultural differences in an organization.

Blooms taxonomy:

CO Blooms level Unit %age of questions

1 1,2 1 15
2 1,2 2 15
3 1,2 3 15
4 1,2 4 20
5 1,2 5 15
6 1,2 6 20
100

Unit-1: Socio Political Cultural Environment

Unit-2: Nature of Industrial Sociology.
Unit-3: Social Organisation, Work Organisation.
Unit-4: Occupations in Indian Society.
Unit-5: Human and Cultural variables in organizations.
Unit-6: Cultural differences and managerial implications.

Suggested Readings:
1. K . Aswathappa : Essentials of Business Environment, Himalaya Publishing House.
2. V.P. Michael : Business Policy and Environment, S. Chand & Co.
3. Chertunilam Franis : Business Environment, Himalaya Publishing House.
4. B. Banerjee : Economic Environment and Human Resource Management, Calcutta
University.
5. Misra S. K & V. K. Puni : Economic Environment of Business, Himalaya Publishing
House.
6. Jain Avun Kumar : Managing Global Competitions, Competence Publishing Co.
 CP 104: Statistics for Managers

Course objective: The curriculum introduces the statistics for managers. It provides in-depth
knowledge of frequency distribution, central tendency; correlation and regression. It also
includes probability theories and hypothesis testing.

Course outcome:
1) Ability to provide statistical presentation of data and able to analyze a data by central
tendency, correlation and regression.
2) Illustrate a data using probability distributions and hypothesis testing.

Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 55
2 1,2 2 45
100

Module –1:
Collection and presentation of data; Frequency Distribution; Measures of Central Tendency,
Dispersion, Skewness & Kurtosis, Correlation & Regression, Time-series Analysis, Index
Number Analysis.

Module-2:
Probability Theory and Probability Distributions-Binomial, Poisson, Normal and Exponential;
Testing of Hypothesis.

Suggested Readings:
1. Chandha, N.K. Statistics for Behavioral and Social Scientists, Reliance Publishing
House, Delhi 1996.
2. Gupta, S.P. and Gupta M. P. Business Statistics, new Delhi, Sultan Chand, 1997
3. Kazmier, L. J. And Pohn, N. F. Basics Statics for Business and Economics. New York,
McGraw Hill, 1988.
4. Levin Richard L. And Robin David S. Statistics for management. New Jersey, Prentice
Hall Inc., 1995.
5. Narag, A., S. Linear programming and Decision Making. Ew Delhi, Sultan Chand, 1995
6. Sharma, J. K. Fundamentals of Operations Research. Mac Millan Publishers, 1990
7. Terry, Sineich, Business Statistics by Examples, London, Collier Mac Millan
Publishers, 1990.
 CP 105: Accounting for Managers

Course objective: The curriculum introduces the financial accounting concept including the
in-depth knowledge of preparation of financial statements and their analysis. In addition it
provides knowledge of cost accounting and budgeting.

Course outcome:
1) Ability to prepare financial statement and analysis of the same.
2) Understand cost accounting and budgeting methods.

Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 55
2 1,2 2 45
100

Module-1
Financial Accounting-Concept, Importance and Scope, Generally Accepted Accounting
Principles, preparation of Financial Statements with special reference to analysis of a Balance
Sheet and Management of Business Income, Inventory Valuation and Depreciation, Financial
Statement Analysis, Funds Flow, The Statement of Cash Flows.
Module-2
Management Accounting-Concept, Need, Importance and Scope; Cost Accounting- Records
and Processes, Cost Ledger and Control Accounts, Reconciliation and Integration between
Financial and Cost Accounts, Overhead Cost and Control, Job and Process Costing, Budget
and Budgetary Control, Performance Budgeting, Zero-Base Budgeting, Relevant Costing and
Costing for Decision-Making, Standard Costing and Varian, Analysis Marginal costing and
Absorption Costing.

Suggested Readings
1. Anthony R.N. and Reece J.S. Accounting Principles. 6th ed., Homewood, Illiners.
Richard D. Irwin. 1995.
2. Bhattacharya, S.K. and Dearden, J. Accounting for Management, Management and
Cases. New Delhi. Vikas. 1996.
3. Heitger, L.E. and Matulich Srge. Financial Accounting. New York. Mc-Graw Hill.
1990
4. Hingorani . N. L. and ramanathan, A.R. Management Accounting 5th ed., New Delhi.
Sultan Chand. 1992.
5. Horngren. Charles etc. Principles of Financial and Management Accounting,
Englewood Cliffs. New Jersey. Prentice Hall Inc., 1994.
6. Needles. Belverd. Etc. Financial and Managerial Accounting. Boston. Houghton Miffin
Company, 1994.
7. Vij. Madhu. Financial and Management Accounting. New Delhi, Anmol Publications.
1997.
The list of cases and specific references including recent articles will be announced in the class
at the time of launching of the course.
 CP-106: Computer Applications in Management and
Management Information System

Course objective: The curriculum provides in-depth knowledge of computer application in

management. In addition to it, it provides the basic concept of MIS.

Course outcome:
1) Understand different computer applications for managers.
2) Understand different MIS including DBMS and ERP etc.

Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 55
2 1,2 2 45
100

Module I (Computer Applications in Management)

Introduction: Concept of Data and Information; Information System, Classification,
Transaction Processing System (TPS), Enterprise Collaboration System (ECS), Management
Information System (MIS), Decision Support System (DSS), Expert System (ES), Executive
Information System (EIS).

MIS: Definition, Concept, Characteristics, Designing MIS, Advantages of MIS, Role in

organization, Limitation of MIS, The Organizational Structure: Managers, Activities, Level of
people and their information needs.
Developing MIS Systems, SDLC (System Development Life Cycle), Feasibility Analysis,
System Analysis & Design (DFD & ER Diagrams). Implementing Business Systems, Testing
and Documentation.

Report generation, General Principles, Types of Reporting.

DSS: Characteristics, Components, Programmed Design Rules.

Functional Areas: Accounting Information System, Financial Information System, Marketing

Information System, Personnel Information System, Inventory Information System.

Module II (Management Information System)

DBMS: Introduction, DBA, Architecture, DDL, DML, Relational Approach, - Relation,
Tuples, Attributes, Concepts of Normalization.

ERP: Enterprise Resource Planning, Features, Selection Criteria, Issues and Challenges,
Supply Chain Management (SCM), Customer Relationship Management (CRM).

Business Ethics, Cyber Crime & Privacy Issues

Communication & Networking: Basic concepts of networking: LAN, WAN, MAN, Topology,
Protocol, Layers, Internetworking, Intranet, E-commerce and internet, wireless networks,
Application in organizations, Email, www, search engines

Suggested Readings
1) Greenlaw R & Hepps, Fundamentals of internet & www, 2nd Edition, TMGH, 2007
2) Bipin C Desai, Introduction to database system, Galgotia
3) K.C.Loudon & J.P.Loudon Management Information system, Org & Tech, Prentice
Hall
4) W.S.Jawadekar, MIS,4Th Edition, TMGH
5) Ward Hansen & Kirthi Kalyanan, Internet Marketing and e-Commerce

CP-107: Organizational Behaviour

Course objective: The curriculum provides the concept of organizational behavior including
the organizational structure and individual behaviors. It provides the in-depth knowledge of
group behavior organizational change and motivating the subordinates.

Course outcome:
1) Understand on the concept of organizational behavior, organizational structure and
individual behavior in the organization.
2) Understanding the concept of group behavior, organizational development and method
of leading and motivating.

Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 55
2 1,2 2 45
100

Module-1
Unit-1: Meaning and Concept of Organizational Behaviour
Unit-2: Organization System, Organization Structure
Unit-3: Individual Behaviour in the Organization-Values, Attitude, Personality, Emotion &
Perceptions.

Module-2
Unit-4: Group Behaviour in the Organization-Group Behaviour, Group Decision Making
Unit-5: Organizational Development-Organizational Change
Unit-6: Leading and Motivation

CP-201: Strategic Management

Course objective: The curriculum provides an in-depth knowledge of business policies, their
knowledge and skills for strategic management. It also gives an overview of strategic
management with the analysis of external and internal environment of the business.

Course outcome:
3) Identify the business policies and skills and the basic knowledge of the strategic
management
4) Illustrate the external and internal environment of the business and evaluation of
different strategies including marketing strategy, financial strategy etc.

Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 35
2 1,2 2 65
100

Module-1
Unit-1: Introduction of business policy and strategic management- objectives in terms of
knowledge, in terms of skills, in terms of attitude.
Unit-2: Conceptual foundations- strategy; mission; purpose; objective; goals; policies;
procedures and rules; plans and programs; forecasts; budgets; tactics; types of planning
systems; MBO.
Unit-3: Strategic intent: vision, mission and purpose, business definition and objectives-
Reasons to develop mission statement; characteristics of objectives; CSFs; social responsibility
of business.
Unit-4: Environmental appraisal- micro environment; macro environment.
Unit-5: Organizational appraisal- organizational resources; organizational competence and
capability.
Unit-6: Strategic alternatives- SWOT analysis.
Unit-7: Dimensions of grand strategy- growth strategy; stability strategy; retrenchment
strategy; combination strategy; dimensions of grand strategy; diversification and integration
strategy; mergers, acquisition and take overs; joint venture strategy; turnaround, divestment
and liquidation strategies.
Unit-8: Strategic analysis and choice- GAP analysis; BCG portfolio matrix; GE multifactor
portfolio matrix; Hofer’s product market evolution matrix; shell Directional Policy Matrix
(DPM); strategic position and action evaluation (SPAE);
Module-2
Unit-9: Strategic implementation- McKinsey’s 7-s framework; product departmentalization;
process departmentalization; geographical divisionalisation; strategic business units (SBUs);
project organization; matrix organization structure.
Unit-10: Introduction and marketing strategy- functional plans and policies; mechanism of
policy making; marketing plans and policies; product policies; pricing.
Unit-11: Operational strategy- product-service mix; facilities location planning; facility
layout planning.
Unit-12: Financial strategy- fund raising; financial ratio analysis; ROI; activity ratios;
liquidity rations; profitability ratios; leverage ratios; coverage ratios; equity investor’s ratios.
Unit-13: Human resource strategy- human resource planning; selection, recruitment and
staffing; compensation; employee welfare; industrial relations; training and development.
Unit-14: Behavioral strategy- leadership; types of leadership styles; corporate culture; values,
business ethics and strategy.
Unit-15: Introduction and evaluation criteria- qualitative factors; quantitative factors.
Unit-16: Strategic control- premise control; implementation control; strategic surveillance;
strategic alert control; operational control.

Suggested reading:
1. Robert S. Kaplan and David P. Norton. The Strategy Focussed Organisation Harvard
Business School Press.
2. Kazmi (jt author), Business Policy. Tata Mc Graw Hill.
3. Nitin Balwani, Strategic Management and Business Policy, Excel Books.
4. AIMA, Strategies for Competitiveness, Excel Books.
5. Dr. P.K. Gupta, Corporate Strategic Management, Everest Publishing.

CP-202: Macro Economics

Course objective: The curriculum provides an in-depth knowledge of the economic condition
of the nation. It also gives an overview of the macro economical models and policies.

Course outcome:
1) Identifies the national income and its measurements including the Simple Keynesian
Model.
2) Illustrate the AD-AS analysis and balance of payment.

Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 45
2 1,2 2 55
100

Module 1
Introduction to Macroeconomics, Circular Flows of an economy.
National Income and Its Measurement: GDP, GNP (nominal and real), GDP Deflator, CPI,
WPI. The Three Methods of Measurement. The identities Y = C+I, Y = C+I + G, Y = C +I +
G + NX.
The Simple Keynesian Model: Consumption, Saving and Investment Functions. The
Investment Multiplier, Government Expenditure and Tax Multipliers, Foreign Trade
Multiplier.
Consumption, investment and the rate of interest.
The instruments of monetary policy
Module 2
 AD-AS analysis. Why AD is inversely relate to P, The AS curve in short run and long run,
Fiscal and Monetary Policy, Demand Pull inflation and Cost Push inflation in terms of shifts
in AD and AS.
The Balance of Payments. Current Account and Capital Account transactions as sources of
demand and supply of a country’s currency. Determination of the exchange rate in a flexible
exchange system. Government intervention to fix the exchange rate.
Growth. The facts of growth of the world economy and of India.

Suggested reading:

1. Hubbard, G and O’Brien, P: Microeconomics, Pearson

2. Sen, A : Microeconomics , Oxford University Press, New Delhi
3. Mankiw, G : Economics- Principles and Applications, Cengage Learning ( Indian
edition)
4. Sikdar, S : Principles of Macroeconomics, Oxford University Press, New Delhi
 CP- 203: Managerial Skill Development

Course objective: The curriculum will provide an introduction of the nature of business
communication and built the concept of different types of communications and their barriers.

Course outcome:
7) Tell the basic knowledge of different types of business communications.
8) Illustrate the communication skills.
9) Illustrates the processes of communications.
10) Identify the barriers of communication.
11) Apply the skill for business writing maintaining the do’s and don’ts of the writing
procedure.
12) Apply the skill for writing commercial letters.
13) Demonstrate the business report writing.
14) Able to do oral communications including the public speaking.

Blooms taxonomy:

CO Blooms level Unit %age of questions

1 1,2 1 10
2 1,2 2 10
3 1,2 3 10
4 1,2 4 25
5 1,2 5 15
6 1,2 6 10
7 1,2 7 10
8 1,2 8 10
100

Unit-1: Importance and nature of business communication- introduction; importance;

significance; nature; classification; network- internal, external; types of formal
communication- horizontal, diagonal; business productivity- importance, role; communication
challenges in today’s scenario.
Unit-2: Effective communication skill- principles; feedback; listening: a key of
understanding- types; process; barriers.
Unit-3: Process of communication- origination; different phases; noise; drawbacks.
Unit-4: Barriers and gateway in communication- types of barriers; classification-external,
organizational, personal; gateways in communication.
Unit-5: Do’s and Don’ts of business writing- plan, multistepped process; importance; how to
make it more effective.
Unit-6: Commercial letters- functions and importance; style; essentials; forms and
arrangement; writing process; kinds of commercial letters.
Unit-7: Writing business reports- what is business report? Purposes; classification; writing
process; organizing; composing; completing business reports.
Unit-8: Oral communication- presentation or reports, public speaking, negotiations- oral
presentation process; steps to successful public speaking exercise; when and what to negotiate.
Suggested reading:
1. Bowman, Jeol P. And Branchaw, Bernadine P. Business Communication from Process
to Product. 1987. Daryden Press, Chicago.
2. Hatch. Richar. Communicating in Business. 1997. Science Research Associates.
Chicago.
3. Murphy. Herta A. And Peck. Charrles E. Effective Business Communication. 2nd ed.,
1976 Tata McGraw Hill. New Delhi.
4. Pearce, C. Glenn etc. Business Communications: Principles and Applications. 2nd ed.,
1988. John Wiley. New Work.
5. Treece, Maira. Successful Business Communications. 3rd ed., 1987. Allyn and Bacon
Boston
6. Andrews, F. M. And S. B. Withey Social Indicators of Well Being. Plenum Press, N
Y., 1976.

CP-204: Quantitative Methods

Course objective: The curriculum provides an in-depth knowledge of the operations research
including the linear programming and transportation problem. It also gives the overview of the
PERT, CPM and Inventory Control deterministic Models.

Course outcome:
1) Apply the knowledge of linear programming and transportation problem.
2) Have the basic knowledge of PERT, CPM and Inventory Control deterministic Models.

Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 40
2 1,2 2 60
100

Module-1:
Unit-1: Overview of Operations Research: The history of Operations Research, Nature and
significance of operations Research, Operations Research : Some definitions, Models, and
Modelling in Operations Research, General Methods for solving Operations Research models,
Advantages of Model, Application and scope of Operations Research, Basic Operations
Research models.
Unit-2: Linear Programming: Introduction, Structure of Linear Programming Model,
Advantages of Linear Programming, Graphical Solution Methods, Simplex Method, Duality in
Linear Programming, Sensitivity Analysis.
Unit-3: Transportation Problem: Introduction, mathematical model of transpiration problem,
the transpiration method of finding initial solution.
Module-2:
Unit-4: Assignment problem: Introduction, mathematical statement of the problem, solution
methods of assignment problem.
Unit-5: Project Management: PERT AND CPM: Introduction, Basic difference between
PERT and CPM, Steps in PERT/CPM Techniques, PERT/CPM, Network components and
Precedence Relationships.
Unit-6: Inventory Control deterministic Models: Introduction, the meaning of Inventory
Control, Functional Role of Inventory, Inventory Model Buildings, Deterministic Inventory
models without shortages, Deterministic Inventory models with shortages, Multi-item
Inventory Models with constraints, EOQ Models with Quantity Discounts, Dynamic Demand
Inventory Models, Inventory Control Probabilistic Models.
 CP-205: Research Methodology

Course objective: The curriculum provides an in-depth knowledge of the research

methodology including the research design and method of data collection. It also gives the
overview of the sample design and the statistical techniques of data analysis.

Course outcome:
1) Apply the knowledge of research methodology including the method of data collection
2) Apply the basic knowledge of sampling method and statistical techniques using SPSS.

Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 35
2 1,2 2 65
100

Module-1
Nature and Scope of Research Methodology; Problem Formulation and Statement of Research
Objectives; Value and Cost of Information-Bayesian Decision Theory; Organization Structure
of Research; Research Process; Research Designs-Exploratory, Descriptive and Experimental
Research Designs; Method of Data Collection-Observational and Survey Methods;
Questionnaire Designs; Attitude Measurement Techniques: Motivational Research
Techniques; Administration of Surveys;
Module-2
Sample Design; Selecting Appropriate Statistical Technique; Field Administration of Surveys;
Sample Design; Selecting an Appropriate Statistical Technique; Field Administration of
Surveys; Sample Design; Selecting an Appropriate Statistical Technique; Field Work and
Tabulation of Data; Analysis of Data, Estimation, Testing & Inference-Use of SPSS and other
Statistical Software Packages; Advanced Techniques for Data Analysis-ANOVA.

Suggested Readings.:

1. Bennet, Roger: Management Research ILO, 1993.

2. Fowler, Floyd, J. Jr., Survey Methods, 2nd ed., Sage Publication, 1993.
3. Fox, J. A. And P.E. Tracy, Randomized Response: A Method of Sensitive Survey. Sage
Publication, 1986.
4. Gupta, Sa. P. Statistical Methods. 3rd ed., Sultan Chand, New Delhi, 2001
5. Golden Biddle, Koren and D. Locke, Composing Qualitative Research, Sage
Publication. 1997.
6. Salkind, Neil J., Exploring Research, 3rd., Prentice Hall, NJ, 1997.
 CP-206: Business legislation

Course objective: The curriculum will provide knowledge about The Indian Contract Act,
1872; The Sale of Goods Act, 1930; Negotiable Instrument Act, 1881 and Companies Act,
2013.

Course outcome:
1) Apply the knowledge of The Indian Contract Act, 1872.
2) Apply the knowledge of The Sale of Goods Act, 1930.
3) Apply the knowledge of Negotiable Instrument Act, 1881.
4) Apply the knowledge of Companies Act, 2013.

Blooms taxonomy:

CO Blooms level Unit %age of questions

1 1,2 1 20
2 1,2 2 25
3 1,2 3 25
4 1,2 4 30
100

Module-1:
Unit-1: The Indian Contract Act, 1872 : Essentials of Valid Contract. Void Agreements.
Performance of Contracts. Breach of Contract and its Remedies. Quasi-Contracts. Contingent
contracts, Contracts of Bailment, Indemnity & Guarantee, Agency.
Unit-2: The Sale of Goods Act, 1930 : Formation of Contract. Rights of an unpaid seller.
Unit-3: Negotiable Instrument Act, 1881: Nature and Types. Negotiation and Assignment.
Holder-in-Due Course, Dishonour of a Negotiable Instrument. Arbitration; Endorsement & its
kind.
Module -2:
Unit-4: Companies Act, 2013: Nature and Types of Companies Formation, Memorandum and
Articles of Association. Prospectus Allotment of Shares. Shares and Share Capital.
Membership, Borrowing Power, Management and Meetings. Accounts and Audit.
Compromise Arrangements and Reconstruction. Prevention of Oppression and Management.
Winding Up; Consumer Protection Act and Cyber Laws.

Suggested Readings:
1. Avtar Singh, Company, Law, 11th ed, Lucknow, Eastern, 1996.
2. Khergamwala, J.S. The Negotiable Instrument Acts. Bombay, N.M. Tripathi, 1980.
3. Ramaiya, A, Guide to the Companies Act. Nagpur, Wadhwa, 1992.
4. Shah, S. M. Lectures on Company Law. Bombay, N.M.Trippathi, 1990.
5. Tuteja, S.K. Business Law For Managers. New Delhi, Sultan Chand, 1998.
The list of cases and specific references including recent articles will be announced in the class
at the time of launching of the course.
 CP-207: Operations Management

Course objective: The curriculum provides an in-depth knowledge of the Nature and Scope
of Production and Operations Management. It also gives the overview of the layout planning,
production planning and TQM.

Course outcome:
1) Illustrate the nature and scope of production and operation management.
2) Identify the types of layouts.
3) Apply the knowledge of layout planning.
4) Apply the basic knowledge of mass and batch production.
5) Able to do process planning and scheduling.
6) Apply the basic knowledge of material, purchase, and store management.
7) Apply the knowledge of TQM.

Blooms taxonomy:

CO Blooms level Unit %age of questions

1 1,2 1 15
2 1,2 2 20
3 1,2 3 15
4 1,2 4 10
5 1,2 5 10
6 1,2 6 10
7 1,2 7 20
100

Unit-1: Nature and Scope of Production and Operations Management

Unit-2: Types of Manufacturing Systems and Layouts.
Unit-3: Workshop Layout Planning and analysis.
Unit-4: Production Planning and control.
a) Mass Production,
b) Batch/Job order Production.
Unit-5: Process Planning, Scheduling, Work Study, Method Study, Work
Management
Unit-6: Materials Management, Purchase Management, Stores Management.
Unit-7: Quality Control, Total Quality Management, ISO 9000, Benchmarking, JIT,
Environment Standard

Suggested Readings:

1) Robert S. Kaplan and David P. Norton. The Strategy Focussed Organisation Harvard
Business School Press.
2) Kazmi (jt author), Business Policy. Tata Mc Graw Hill.
3) Nitin Balwani, Strategic Management and Business Policy, Excel Books.
4) AIMA, Strategies for Competitiveness, Excel Books.
 CP-301: Marketing Management

Course objective: The curriculum provides an in-depth knowledge of the Nature and Scope
of marketing including MIS and Marketing research. It also gives the overview of the market
segmentation, product mix, promotion mix and globalization of the market.

Course outcome:
1) Illustrate the nature and scope of marketing management.
2) Understanding of the MIS and market research.
3) Apply the knowledge of market segmentation.
4) Apply the basic knowledge of targeting and positioning of the production.
5) Apply the knowledge of product mix.
6) Apply the basic knowledge of promotion mix of marketing.
7) Apply the knowledge of channel management.
8) Able to identify the new arenas of the marketing management.

Blooms taxonomy:

CO Blooms level Unit %age of questions

1 1,2 1 15
2 1,2 2 10
3 1,2 3 15
4 1,2 4 10
5 1,2 5 15
6 1,2 6 15
7 1,2 7 10
8 1,2 8 10
100

Module-1
Unit-1: Nature and Scope of Marketing
Unit-2: Marketing Information System and Marketing Research.
Unit-3: Consumer and Industrial Marketing. Market Segmentation.
Unit-4: Targeting and Positioning.
Module-2
Unit-5: Product Mix, b) PLC, c) NPD, d) Branding Packaging Decisions, e) Pricing Methods.
Unit-6: Promotion Decisions. Promotion Mix, b) Advertising, c) Sales Promotion, d)
Publicity/Public Relations, Personal Selling.
Unit-7: Channel Management. a) Selection, b) Co-operation & Conflict Management.
Unit-8: New Issues in Marketing. a) Globalization, b) Consumerism, c) Green Marketing,
d) Legal Issues.

Suggested Readings:
1) Enis, B.M. Marketing Classics : A selection of Influence Articles. New York. McGraw
Hill, 1991
 2) Kotler, Philip and Armstrong. G. Principles of marketing, New Delhi, Prentice Hall of
India, 1997.
3) Kotler, Philip, Marketing Management : Analysis, Planning, Implementation and
Control, New Delhi, Prentice Hall of India, 1994.
4) Ramaswamy, V.S. and Namakumari, S. Marketing Management : Planning, Control,
New Delhi, MacMillan, 1990.
5) Stanton William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994
6) Neelamegham, S. Marketing in India : Cases and Readings, New Delhi, Viakas, 1988.

CP-302: Human Resource Management

Course objective: The curriculum provides an in-depth knowledge of the human resource
planning and recruitment. It also gives the overview of job analysis and performance appraisal.
Course outcome:
1) Illustrate the human resource planning methods.
2) Apply the knowledge of job analysis and job design method.
3) Apply the knowledge of recruitment and selection method of employees. .
4) Apply the basic knowledge of induction and placement methods of employees.
5) Able to identify the requirement of training and development necessity of the
employees.
6) Understand the methods of performance appraisal.
7) Apply the knowledge of job evaluation and wage determination methods.
8) Understanding about the employee welfare.
9) Understand the relation of trade union and owner of the organization.

Blooms taxonomy:

CO Blooms level Unit %age of questions

1 1,2 1 10
2 1,2 2 10
3 1,2 3 15
4 1,2 4 10
5 1,2 5 15
6 1,2 6 15
7 1,2 7 10
8 1,2 8 10
9 1,2 9 5
100

Module-1
Unit-1: Human Resource Planning.
Unit-2: Job Analysis and Design.
Unit-3: Recruitment and Selection.
Unit-4: Induction and placement
Unit-5: Training & Development.
Module-2
Unit-6: Performance Appraisal and Potential Evaluation.
Unit-7: Job Evaluation and Wage Determination.
Unit-8: Employee Welfare.
Unit-9: Industrial Relations and Trade Union and Employee Empowerment.

Suggested Readings:
1. Aswathappa, K. Human Resource and Personnel Management, Tata McGraw Hill, New
Delhi., 1007.
2. De Cenzo, D.A. & Robbins S.P. Business Management. 5th ed., New York. John Wiley,
1994.
3. Guy, V. & Mattock. J. The New International Manager, London, Kogan Page, 1993.
4. Holloway, J. Ed., Performance Measurement and Evaluation. New Delhi, Sage, 1995.
5. Monappa, A & Saiyadain M. Personnel Management, 2nd, ed., New Delhi, Tata Mc
Graw Hill, 1996.
6. Stone, Lioyed and Leslie W. Rue., Human Resource and Personnel Management
Richard D. Irwin, Illinois, 1984.

CP-303: Financial Management

Course objective: The curriculum provides an in-depth knowledge of corporate finance
including firm value, required rate of return, sources of finance, capital structure, capital
budgeting etc.
Course outcome:
1) Illustrate the role of the finance manager.
2) Understanding of the time value of money.
3) Ability to understand how a firm may finance a project and its sources.
4) Ability to understand the different aspects of cost of capital.
5) Gaining the basic knowledge of C-V-P relationship
6) Understanding the concept of leverage and financing decisions.
7) Gaining the knowledge of capital structure.
8) Understanding the importance of capital budgeting decisions.
9) Understanding the importance of working capital and its management.
10) Ability to understand dividend policy.
11) Understanding of different corporate financial models.

Blooms taxonomy:

CO Blooms level Unit %age of questions

1 1,2 1 5
2 1,2 2 10
3 1,2 3 10
4 1,2 4 10
5 1,2 5 10
6 1,2 6 10
7 1,2 7 10
8 1,2 8 10
9 1,2 9 10
10 1,2 10 10
 11 1,2 11 5
100

Unit-1: The functions of finance manager- investment, financing, dividend decisions;

financial decision making; maximization of the profits of the firm; maximization of the
shareholder wealth; financial management, risk return and value of the firm.
Unit-2: Value and return- fundamentals; future value; present value; annuities; perpetuities;
uneven cash flow stream.
Unit-3: Sources of finance and financial markets- external finance; long term finance; short
term finance; long term verses short term borrowing; internal finance; VC and long-term
financing; role of stock exchange.
Unit-4: The cost of capital- definition; implicit and explicit cost of capital; measurement
methods; weighted cost of capital; marginal cost of capital; floatation costs and WACC.
Unit-5: C-V-P relationship- definition; mathematical relationship between cost, volume, and
profit; P/V ratio: MoS; curvilinear C-V-P analysis.
Unit-6: Financing decision leverage analysis- concept of leverages; operating leverage;
financial leverage.
Unit-7: Capital structure- concept of value of the firm; capital structure and cost of capital.
Unit-8: Capital budgeting decisions- nature of investment decisions; methods of investment
appraisal; accounting rate of return (ARR); payback period; net present value; profitability
index; internal rate of return (IRR); superiority of NPV over ARR and PP.
Unit-9: Management of working capital- nature and scope; working capital cycle.
Unit-10: Dividend policy- Walter’s model; Gordon’s model; M-M model.
Unit-11: Corporate financial models- definition; optimization model; simulation model;
model development.

Suggested Readings:

1) Archer Stephen H. Etc. Financial Management. New York, John Wiley, 1990
2) Bhalla. V.K. Financial Management and Policy, 2nd., New Delhi. Anmol. 1998.
3) Brealey, Richard A. And Myers Stewart C. Principles of Corporate Finance. 5 th ed., New
Delhi. McGraw Hill, 1996.
4) Hampton, John, Financial Decision Making, Englewood Cliffs, New Jersey, Prentice Hall
of India. 1997.
5) Winger, Bernard and Mohan, Nancy. Principles of Financial management, New York,
Macumillan Publishing Company, 1991.
 ELECTIVE AREAS (SPECIALISATION)
FINANCIAL MANAGEMENT (FM)

EPFM-01: Security Analysis and Portfolio

Management

Course objective: Module I of this course is designed to give basic understanding on security
analysis in the context of investment-decision making. Module II is structured to develop basic
understanding on portfolio analysis, risk-return trade-off, asset pricing models like CAPM,
APT etc.

Course outcome:

1) After completion of the first module should can understand the basics of the
Fundamental and Technical analyses. Meaning of efficient market in the context of
rational investment decision-making will be better understood.

2) After completion of module II students will be equipped with the concept of portfolio
and portfolio risk-return trade-off. Further, how to construct a financial portfolio and
the security valuation models like CAPM, APT etc. will be gauged by the students.

Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 50
2 1,2, 2 50
100

Module-I: Security analysis, Investment decision-making and Market Efficiency.

Unit-1: Security Analysis- An overview.

Unit-2: Investment- Meaning, Scope and Processes – Meaning; Nature and Scope of
Investment; Investment Processes; Differences among Investment, Speculation and Gambling.

Unit-3: Highlights of Investment Environment, Markets and Alternatives – Concept of

Financial Instruments; Concept and evolution of Financial Institutions/ Intermediaries; Stock
Exchanges in India and their Roles; Alternative Investment Opportunities; End of Chapter
Exercise.

Unit-4: Analysis of Security for Investment Decision- Introduction; Fundamental Analysis.

Unit-5: Technical Analysis- Meaning; Assumptions for Technical Analysis; Fundamental Vs

Technical Analysis; Origin of Technical Analysis; Techniques of Technical Analysis;
Limitations of Technical Analysis.
Unit-6: Efficient Market Theory- Introduction; Concept of Market Efficiency; Efficient
Market Hypothesis (EMH); Empirical tests on EMH; Concept of Mutual Funds and its
performance; Random Walk Model Vs Fundamental & Technical Analysis.

Module-II Modern Portfolio Theory, Risk-Return Trade-off, and Asset Pricing Models.

Unit-1: Portfolio Management – Introduction; Meaning; Traditional Vs MPT; Diversification

and its impact on Portfolio Risk; Risk-Return trade-off; Optimal Portfolio selection.

Unit-2: Risk & Return – Concept of risk in investment-decision making; Systematic &
Unsystematic risks; Concept of risk & return in the context of individual security as well as
portfolio.

Unit-3: Portfolio Selection – Modern Portfolio Theory (MPT); Principles; Assumptions of

MPT; A two security portfolio analysis; Portfolio risk measurement and associated Co-
variance matrix; Correlations of Returns on Securities; MPT’s limitations; Sharpe’s Index;
Assumptions and the Model; Exercise.

Unit-4: Capital Asset Pricing Model (CAPM)- Introduction; Assumptions; Use of CAPM;
Risk Premium; Limitations of CAPM; Exercise.

Unit-5: Arbitrage Pricing Theory (APT) – Introduction; Assumptions; Limitations;

Exercise.

Unit 6: Portfolio Investment Process – Introduction; Major issues in portfolio selection

process; Basic principles of portfolio selection; portfolio management in investment
companies; problems associated with portfolio selection; conclusion; exercise.

Unit-7: Portfolio Timing and Portfolio Performance Evaluation and Revision- Timing and
Purchase of securities in a portfolio; Portfolio performance evaluation; Portfolio revision;
Exercise.

Suggested Readings:

1) Security Analysis & Portfolio Management by Pandian.

2) Investment Analysis & Portfolio Management by Prasanna Chandra.

3) Security Analysis & Portfolio Management by Nagarajan & Jayabal.

 EPFM-02: Working Capital Management

Course objective: Module I of this course is designed to give basic understanding of Working
Capital and its management. Module II is designed to develop basic understanding on financing
of Working Capital and Banking System’s role thereof.

Course outcome:

1) After completion of first module the students will be versed with the concept of working
capital and its management related issues.
2) After completion of module II students will be aware of the different financing options available
for WC.

Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 I 50
2 1,2 II 50
100

Module I: Working Capital and its management.

Unit 1: Working Capital- Introduction; Meaning; Types of WC; Positive & Negative WC;
Conservative and aggressive WC; Significance of WC; Factors determining WC requirement;
Hedging; Components of WC; Estimation of WC; Operating Cycle concept; Exercise.

Unit 2: Management of Cash- Introduction; meaning of cash; motives for holding cash;
objectives and basic problems of cash management; efficient collection; float; cash
management models; corporate liquidity; profitability and liquidity; investment in marketable
securities; liquidity improvements; liquidity measures; cash management tools; electronic fund
transfer; exercise.

Unit 3: Receivables Management- Introduction; meaning; objectives; cost of maintaining

receivables; factors affecting size of debtors; receivables management policies; credit to
customers; collection policy and procedures; credit risk assessment; types of credit; credit
control department and its functions; discriminant analysis; advantages of receivables;
effectiveness of credit control system; payment pattern approach; risk class approach; heuristic
approach; marginal analysis; illustrations; exercise.

Unit 4: Inventory Management – Introduction; meaning; types; significance; objectives;

inventory control and its objectives; inventory size; benefits of inventory control; costs
associated with inventory; motives for holding inventory; inventory management techniques;
exercise.

Module II: Working Capital financing and Money Market.

Unit 5: Short-term Financing – Introduction; Trade credit; Accrued Expenses; Factoring; T-

Bills; CPs; Public Deposits; BoE; Bank Loan; Bank overdraft; Provisions; Exercise.

Unit 6: Programming Working Capital Management; Integrating Working Capital and

Capital Investment Processes- Introduction; LP formulations; Goal Programming technique;
Multiple Objective Programming technique; WC as an investment; Integrating Capital
Investment and WC Progress; Capital Investment Model; WC Model; PV Model; Exercise.

Unit 7: Monetary System and Money Market in India – Introduction; meaning; sources;
reserve money and its sources; Money Market definition and its features; Mooney Market
Instruments; Reasons for the growth of Money Market; Exercise.

Unit 8: Banking System in India: Working Capital Control and Banking Policy in India
– Introduction; Indian Banking System; Policy and trends; Monetary and Credit policies;
regulations; RBI guidelines; exercise.

Unit 9: Instruments of the International Money Market and Managing Short-term

International Transactions – Introduction; Role; Instruments; Returns on Money Market
Instruments; International WC management; Currency risk; exercise.

Suggested Readings:

1. Hrishikesh Bhattacharya, Working Capital Management: Strategies and Techniques,

PHI.
2. S. N. Mahashwari, Financial Management, Sultan Chand & Sons., New Delhi.
3. Bhabatosh Banerjee, Financial Policy and Management Accounting, (7th edition), PHI,
New Delhi.
4. V. K. Bhalla, Working Capital Management – Text and Cases, Anmol Publications Pvt.
Ltd., New Delhi, Seventh revised edition.
 EPFM – 03: MANAGEMENT OF
FINANCIAL SERVICES

Course objective: This course is designed keeping in view the objectives of making students
familiar to the concept of financial systems, financial markets, regulations of financial markets,
managing risks in the financial markets and long-term and short-term financing options
available to individuals as well as corporations.

Course outcome:

Upon successful completion of this course a student should become familiar with components
of financial system and its management. He / She will also be familiar with the regulatory
frameworks that exist in Indian financial markets, the role played by the banking and insurance
sector in mobilizing the savings, sources of long-term vs short-term finance and the effect of
taxation on financial transactions.

Blooms taxonomy:

CO Blooms level Module %age of

questions
1 1,2, 1 100
100

Unit 1: Financial System & Markets – Overview; Objectives; Components; Advantages;

Structure; Features of Important instruments operating in Indian financial system; Questions.

Unit 2: Financial Services – Concept; nature and Scope; Regulatory frameworks; Risks;
Questions.

Unit 3: Stock Exchange Operations – Introduction; Overview; Basics of stock indices;

settlement and settlement cycles; clearing houses; trading methods; arbitrations; questions.

Unit 4: Merchant Banking Services – Introduction; important regulatory frameworks;

obligations and responsibilities of Merchant Bankers; Underwriters; Bankers and Brokers to
an Issue; Registrar to an issue and share transfer agents; debenture trustees and portfolio
managers; questions.

Unit 5: Issue Management, Mobilizing Fixed Deposits / Intercorporate Loans and

International Finance – Introduction; eligibility for issue of shares and pricing of issue;
Promoters’ contribution and lock-in requirement; Issue advertisement; issue of debt
instruments; Book Building; Bidding and Procedure for Bidding; GSO; IPO; Issue of Capital
by designated financial institutions; OTEI issues; obligations; preferential issues; Pricing;
Inter-Corporate Loans and Deposits; Questions.

Unit 6: Banking and Insurance – Introduction to banking and insurance; need for capital;
Computation of CAR; Clearing System; Commercial banks and services; development banks;
insurance; different types of insurance; questions.
Unit 7: Mutual Funds- Introduction; key players; classification; advantage and drawbacks;
performance evaluation; selection of funds; exit signals from mutual funds; questions.

Unit 8: Hire Purchase and Leasing – Distinction; meaning; features; advantages;

disadvantages; effects of tax; effects in financial statements; types of Lease; evaluation of lease
/ purchase; questions.

Unit 9: Debt Securitization – Concept; features; methods; parties to a securitization

transaction; process of securitization; questions.

Unit 10: Housing Finance – Introduction; regulations; loan structure and interest rate;
questions.

Unit 11: Credit Rating – Concept; Agencies in India; process; Uses; Limitations; CAMEL
model in credit rating; questions.

Unit 12: Credit Cards – Origin; basics; operation cycle; regulations; limitations; benefits of
credit cards; cash withdrawal facilities; questions.

Unit 13: Venture Capital – Origin; basics; roles; VC investments; stages in VC investment;
emphasis on investment; modes of financing; returns; Pay Day; assistance; after-care; Exit; VC
in India; questions.

Unit 14: Factoring and Forfaiting Services - Basics; benefits; drawbacks; Factoring vs.
Forfaiting; questions.

Unit 15: Bill Discounting – Introduction; basics; discounting of trade bills; scheme; questions.

Unit 16: Financial Services and Tax Environment – Banking and other Financial Services;
Scope; Coverage of Services; questions.

Suggested Readings:

1. Financial Services – M. Y. Khan, TMH, New Delhi.

2. Indian Financial System – Bharati V. Pathak, Pearson Education, New Delhi.
3. Portfolio Management – S. Kevin, PHI, New Delhi.
4. Management of Financial Services - V. K. Bhalla, Anmol Publications Pvt. Ltd., New
Delhi.
 EPFM – 04: MANAGEMENT
CONTROL SYSTEMS

Course objective: This course has been designed with the aim of acquainting students with
different aspects of management control techniques.

Course outcome: After successful completion of this course students will become aware of
different management control mechanisms.

Blooms taxonomy:

CO Blooms level Module %age of

questions
1 1,2 1 100

100

Unit 1: Management Control – An Overview – Introduction; Concepts; Nature of

Management Control Systems; Feed-back and Feed-Forward Systems; Distinction between
Strategy and Control; Different Control Mechanisms; Choice of Controls; Management
Control and Organization’s Goals; Effects of Control on Behaviour; Role of the Controller;
Questions.

Unit 2: Budgeting – Introduction; Programming and Budgeting; Budget and its control;
Classification; factor; Budget period; process of budget preparation; behavioural aspects of
budgeting; Flexible budgeting; Zero Base Budgeting; Performance Budgeting; Questions.

Unit 3: Analyzing and Reporting – Introduction; Variance analysis; causes of variance;

classification of cost variances and revenue variances; market size and share variances;
limitations; performance reporting; objectives of a good reporting system; Internal Control
System; Questions.

Unit 4: Financial Results Control Systems – Introduction; causes; responsibility centres and
accounting; principal types of responsibility ccentres; designing of responsibility centres and
organizational structure; revenue centres; profit centres; investment centres; concept of
controllability; controlling the distorting effects of un-controllable factors; questions.

Unit 5: Inter-Divisional Transfer Pricing- Introduction; Purposes; Methods; General rule of

TP; resolving TP conflicts; Additional problems with international TP; questions.

Unit 6: Divisional Performance Measurement – Introduction; divisionalisation; Multiple

Criteria of performance measurement; Managerial vs. economic performance; divisional
analysis; alternative divisional profit measures; ROI; residual income; problems with ROI;
problems with residual income; ROI vs. RI; EVA; approaches to transfer pricing in divisional
performance measurement context; benefits of performance measurement; designing
performance evaluation system; questions.

Unit 7: Behavioural Aspects of Management Control – Introduction; Goal Congruency;

Motivation; Participative Management; Budgeting Bias; Performance Evaluation Style;
Learning Curves; Behavioural Aspects of LC; Questions.

Unit 8: Management Control in Specialized Organizations- Introduction; Service

Organizations; Multinational Corporations; Non-Profit Organizations; Professional
Organizations; Questions.

Suggested Readings:

1. Planning and Control Systems: A Framework for Analysis – R. N. Anthony, Division

of Research, Harvard Business School, Boston, 1965.
2. “On the Idea of Management Control System: Integrating Accounting and Management
Control” – E. A. Lowe, Journal of Management Studies, pp 1-12.
3. The Game of Budget Control – G. H. Hofstede, Tavis tock, London, 1967.
4. Management Control Systems – R. N. Anthony & V. Govindarajan, TMH, New Delhi,
2001, p. 409.
5.
EPFM – 05: INTERNATIONAL
FINANCIAL MANAGEMENT
Course Objectives: The aim of this course is to acquaint students with various facets of
International Finance. More specifically, to adept students with the concepts of multi-national
firms and financial management, balance of payments, FOREX market, FOREX risk
management and international financial markets.
Course Outcome: After successful completion of this course students will gain basic
understanding of how MNCs function and raise capital in international capital markets. They
will, also, understand foreign exchange markets and the risk associated with it. Students will
also be aware of different international financial institutions and their roles.

Blooms taxonomy:

CO Blooms level Module %age of

questions
1 1,2 1 100

100

Unit 1: International Dimensions of Financial Management- Emergence of MNCs; Nature;

Objectives; Domestic vs. International Financial Management; Exercise.

Unit 2: International Financial System- Bretton Wood Conference and its impact; exchange
rate system at present; IMF; EMS; EMU; Euro and its prospect; Exercise.
Unit 3: Balance of Payments- Meaning and Concept; Principles; Categories of BoP; Official
Reserve Account; Deficit & Surplus in the balance of payments; Importance of BoP statistics;
Exercise.

Unit 4: Foreign Exchange Market- Organisation; Functions; Participants; Quotations in the

FOREX market; Sectors; The purchasing power parity approach; exchange rate forecasting;
exercise.

Unit 5: Foreign Exchange Risk Management- Basics of FOREX risk; types of exposure;
management of Translation Exposure; Comparison of Translation methods; Meaning of
transaction exposure; management of transaction exposure; Comparative analysis of
translation, transaction, and economic exposure; difference between transaction and economic
exposure; measurement of economic exposure; management of economic exposure; exercise.

Unit 6: International Financial Markets- IFCs; Raising of Capital; Euro Market; ECB;
FCCB; Repos; NIF; CPs; Multilateral Development Banks; Exercise.

Unit 7:

(I) International Portfolio Investment- Concepts; Benefits.

(II) Foreign Direct Investment (FDI)- Costs; Benefits.

(III) Multinational Cost of Capital and Capital Structure- Cost of Capital; MNCs’ Capital
Structure Decisions.

(IV) International Capital Budgeting – Complexities; Problems; Project vis-à-vis Parent

Cash Flows.

(V) International Working Capital Management- International WC; Multinational Cash

Management; Accelerating Cash Inflows; Managing blocked funds; Transfer Pricing concepts;
Leading and Lagging; Netting; Investment Excess Cash; International Inventory Management;
International Receivables Management; Exercise.

Suggested Readings:

1. International Financial Management- P. G. Apte, TMH.

2. International Financial Management – Text and Cases – V. K. Bhalla, Anmol
Publications.
3. Multinational Finance – A. Buckley, PHI.
4. International Finance – The Markets & Financial Management of Multinational
Business – M. D. Levi, McGraw Hill.
5. Multinational Financial Management – A. C. Shapiro, PHI.

EPFM – 06: TAXATION IN BUSINESS

Course Objectives:
1. The first module of this course is designed to make the students familiar with the concept of
tax and tax computations from income. The second module is designed to make the students
aware of business restricting and tax planning for corporations.

Course Outcomes:

1. After the students are finished with module I they will have a better understanding on the
concepts of income tax and incidence of income tax on different heads of income.

2. Once the students are finished with the second module, they will have a thorough
understanding on business restructuring and corporate tax planning procedures.

Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 60
2 1,2 2 40
100

Module I: Tax concepts and Income Tax Computations.

Unit 1: Basic Concepts of Income tax – Objective; introduction; law of income tax in India;
Concepts of income tax; Companies’ fundamental concepts; company tax rate; summary;
exercise.

Unit 2: Residential Status of Companies – Objective; Introduction; residential status

concepts; Indian and Foreign income; exercise.

Unit 3: Income under different heads, Exemptions, Deductions and Tax Rebate –
Introductions; Salaries; Income from house property; Capital Gains; income from other
sources; Income tax exemptions; deductions under chapter VI-A; Tax Rebate; Computation of
total income; exercise.

Unit 4: Profits and Gains of Business and Profession – Introduction; definitions; types of
income; deductions / allowances; Non-deductible items; deduction only on payment basis; Tax
Audit; Restrictions; presumptive tax scheme; methods of accounting; valuations of inventory
etc.; computation of taxable income; exercise.

Unit 5: Set-off and Carry Forward of Losses – Introduction; Set-off losses; treatment of loss;
exercise.

Module II: MAT, Business restructuring and Tax planning.

Unit 6: Minimum Alternate Tax (MAT) – Introduction; Concept; report; unabsorbed

depreciation / brought forward loss; applicability of Sec. 115JB; exercise.
Unit 7: Business Restructuring – Introduction; Amalgamation; Distinction between
amalgamation and takeover; mergers (apart from amalgamations); capital gains and
amalgamations; carry-forward and set-off of accumulated loss; other sections connected with
amalgamations; effective date of amalgamations; demerger; implications; slump sale; exercise.

Unit 8: Tax Planning for Companies – Introduction; Areas of tax planning; exercise.

Unit 9: Double Taxation Avoidance Agreements Structure – Introduction; Tax treaty vs.
tax law; pattern of DTAA; models of DTAA; Types; effects of DTAA; ‘permanent
establishment’ and ‘business connection’; double taxation relief; provisions in India; exercise.

Suggested Readings:

1. Bharat’s Professional Approach in Direct Taxes Law and Practice – Girish Ahuja and Dr.
Ravi Gupta, Bharat Law House Pvt. Ltd., New Delhi (2005).

2. Taxman’s Direct Taxes Law & Practice – Dr. Vinod K. Singhania and Dr. Kapil Singhania,
Taxman Publications (P) Ltd., New Delhi.

3. Corporate Taxations – H. P. Ranina, Snow White Publications Pvt. Ltd., Mumbai (2003).

4. Commentary on Double Taxation Avoidance Agreement – S. Rajaratnam and B. V.

Venkataramaiha, Snow White Publications Pvt. Ltd., Mumbai (2004).

Marketing Management (MM)

EPMM-01: Sales and

Distribution Management

Course objective: The curriculum provides an in-depth knowledge of sales management. It

also gives the overview of distribution management and franchising.
Course outcome:
3) Understanding the concept of sales management and organizing sales department
including E-marketing.
4) Ability to understand the procedure of franchising, distribution channels and marketing
channels.
Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 55
2 1,2 2 45
100

Module-I: Theories of Selling & Management

Unit-1: Concept of sales management- nature and scope; principles; theories- AIDAS theory;
‘right set of circumstances’ theory; ‘buying formula’ theory; ‘behavioral equation’ theory.
Unit-2: Salesmanship and personal selling- Dyadic interaction; steps in personal selling.
Unit-3: Organizing the sale department- sales organization structure; Relationship of Sales
Department with other departments; Size of Sales Force.
Unit-4: Managing the sales force- Motivation of Sales Force; Compensation and Recruitment
of Sales Force.
Unit-5: Controlling the sales force- Quotas and Territory Management; Sales Force Control
System.
Unit-6: Social Marketing- essentials; stages of social movement; nature and tasks; marketing
mix; adoption process; distribution channel.
Unit-7: E-Marketing- impact on selling; legal issues.

Module-2 Distribution Management & Franchising

Unit-8: Franchising - Concepts of Franchising; Types of Franchising; Modes of Operation;
Steps in setting up a Franchisee Organization.
Unit-9: Physical Distribution-Importance of warehousing and transportation; Distribution
Planning Principles; Designing a Distribution System.
Unit-10: Marketing Channels-Strategies of Distribution; Role of Channel Members; Types
of Retailing-Channel Relationship; Potential of Home Shopping.

Case Studies with Indian References will be used for all modules

Suggested Readings:
4) Richard R. Still, Edward. W. Cundiff and A.P. Grovoni; Sales Management, Prentice
Hall of India, N. Delhi (2000).
5) E. L. Ansary (it author); Distribution Management, Prentice Hall of India, N,
Delhi(2000).
6) Anderson, R. Professional Sales Management Cliffs, New Jersey, Prentice Hall Inc,
1992.
7) Buskik R. H. And Stanon, W J Management of Sales Force. Homewood Illionois,
Richard D. Irwin, 1983.
8) Dalymple, D. J. Sales Management, Concepts & Cases, New York, John Wiley, 1989.
9) Stanon, William J etc. Management of a Sales Force Chicago, Irwin, 1995.

EPMM-02: Advertising &

Sales Promotion Management

Course objective: The curriculum provides an in-depth knowledge of advertising. It also gives
the overview of sales promotion and marketing mix.
Course outcome:
1) Understanding the role of advertising in marketing process and building the advertising
program.
2) Ability to develop advertising campaign and promotional mix.
Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 45
2 1,2 2 55
 100

Module-1
Unit-1: Advertising’s Role in the Marketing Process- meaning and importance; Legal
Ethical and Social Aspects of Advertising.
Unit-2: Process of Communication-Wilbur Schramm’s Model, Two step flow of
communication; Theory of Cognitive Dissonance and Clues for Advertising strategies.
Unit-3: Objective Setting and Market Positioning- DOGMAR Approach; determination
of Target Audience.
Unit-4: Building of Advertising Program-Message, Headlines, Copy, Logo, Illustration,
Appeal, Layout; Campaign Planning; Media Planning; Budgeting Valuation-Rationale of
Testing Opinion Aptitude Tests, Recognition, Recall, Experimental Designs.
Unit-5: Advertising Organizations-Selection Compensation and Appraisal of an Agency;
Electronic Media.
Module-2
Unit-6: Advertising Campaign- Advertising V/s Consumer Behaviour; Sales Promotion-
Role of Creative Strategies; Advertising-Retail National, Cooperative, Political
International, Public service Advertising.
Unit-7: Sales Promotion and Marketing Mix- Nature and Types of Sales Promotion
Consumer Behavior and Sales Promotion; Deal Prone Consumer; Economic Theories of
Promotion; Sales Promotion’s Impact of Sales; Evaluation of Sales Promotion
Experiments; Choice and Purchase Timing Models; Manufacturer Promotion Planning
Process; Retailer Promotion Planning Process; Strategic Issues in Designing Promotional
Strategies; Substantive Findings and Issues on Coupons, Trade Dealings, and Retail
Promotions.

Suggested Readings:
1) Ailloni and Charas, Dan. Promotion: A Guide to Effective Promotional Planning,
Strategies and Executions. New York, John Wiley, 1984.
2) Assae, Henry. Consumer Behaviour and Marketing Action. Bosten, Kant, 1987.
3) Blattberg, Robert C and Scott, a Neslin. Sales Promotion: Concept Methods and
Strategies. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1990.
4) Schaltz, Don E and William, A Robinson. Sales Promotion Management. Chicago,
Crain Books, 1982.
5) Strang, Roger A. The Promotional Planning Process. New York Praeger, 1980.
6) Totten, John C and Block, Martin P. Analysing Sales Promotion: Text and Cases.
Chicago, Commerce Communication, 1987.
7) Ulanoff, Stanley M. Handbook of Sales Promotion. New York, McGraw Hill, 1985.
The list of cases and specific references including recent articles and reports will be
announced in the class at the time of launching of the course.

EPMM-03: Consumer Behavior and

Customer Relationship Management
Course objective: The curriculum provides an in-depth knowledge of consumer behavior in a
market place. It also gives the overview of relationship management with the consumer.
Course outcome:
1) Understanding the psychology of a consumer in a market place.
 2) Ability to develop relationship with the consumer.
Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 65
2 1,2 2 35
100

Module 1
Unit-1: Preliminaries- Changing Profile of the Society and its Relevance of Consumer
Marketing, Consumer Marketing, Consumer Marketing & Non-Consumer Marketing
Organizational / Industrial Marketing, Interdisciplinary Nature of Consumer Market Analysis,
Characterizing Consumer Market-The Buyer of the Consumer-The Seller-The Product-
Institutional/Organizational Character-Market Network.

Unit-2: Consumer Behavior Analysis/Buyer in the Consumer Market-Interdisciplinary

Nature of Consumer Behavior Analysis-Economic Paradigm of Consumer Behavior Analysis-
Economists Models-Limitation of Economists Models in Market Management Analysis,
Psychographic Analysis of Consumer, Behavior and Behavior Audit-Motivation-Learning-
Perception-Attitude-Personality.

Unit-3: Socio-graphic Analysis of Consumer Behavior-Culture, Sub-culture, Social Class,

Reference Group, Face of Face Group, Family, Individual / Person himself.

Unit-4: Incorporating External and Internal Factors: Consumer Behavior Models-

Howard & Sheth-Nicosia-Blackwel and Engel-Others. Characterizing Behavior Models as-
Input Output System-Inter-Active System-Feed Back Mechanism; Consumer Decision
Process-Pre-decision and Action-Post-decision and Action Analysis.

Unit-5: Specific-Analysis of Dynamics of Purchase and Consumption of Customer Durable-

Analysis of Dynamics of Purchase, Consumption and Post-consumption, Behavior of
Consumer Perishables-Issued of Inventories of Consumables; Port-Purchase Behavior of
Consumers., Impact of Short Term and Long Term Memory on Consumer Behavior.,
Consumer Behavior specifically to E-marketing., Industrial Buying Behavior, Consumer
Behavior in Rural Marketing., Environmental Awareness and Impact on Consumer behavior.

Module-2
Unit-6: Customer relationship management- Identifying & Describing Publics, Scope &
role of Public Relations, Persuasion & Theory of Communication, Corporate Image & Public
Relations, Public Relations & Marketing, Public Relations & Media, Ethics and Laws in Public
Relations, Problem Solving Strategies in Public Relations, Evaluating Public Relations.

Suggested Readings:
1) Leon G. Schiffman & Leslies Lazer Kankuk: Consumer Behaviour (Edition 6th) PHI-
New Delhi
2) Loudon & Betta, Consumer Behaviour, McGraw Hill International, 2000
3) Glenn Walters and Blaise J. Bergiel: Consumer Behaviour, South Western Publishing
Company, 1989.
4) Peter D. Benett and Harole H. Kassarijan : Consumer Behaviour, PHI, New Delhi, 1996
5) Assael, H. Consumer Behaviour Marketing Action. Ohio, South Western, 1995.
6) Hawkins, D I. Etc. Consumer Behaviour Implications for Marketing Strategy. Texas
Business, 1995.
 EPMM-04: International
Marketing

Course objective: The curriculum provides an in-depth knowledge of international marketing.

It also gives the overview of international trade and globalization.
Course outcome:
1) Ability to develop the international market.
2) Understanding about the globalization of the business.
Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 45
2 1,2 2 55
100

Module-1:
Unit-1: International Marketing- International Marketing-Definition Concept and Setting;
International Marketing vis-a-vis Domestic Marketing.
Unit-2: The environment and International marketing- economic, socio-cultural, political,
legal and technological environment.
Unit-3: Market segmentation and entry strategies- segmentation and selection;
differentiated marketing; Market Coverage Strategies; Market Entry Strategies.
Unit-4: International marketing decisions- International Product Decisions; International
Pricing, International Distribution; Promotion in the International Market.
Unit-5: International Business and MNCs- Introduction-(MNC/TNC-International Firm)-
Definition & Features; MNCs in Historical Perspectives-Genesis of MNC-MNCs in the late
20th Century; Emerging Features of MNCs in the 21st Century; Network of MNC Operations
and the Organizational Structure of the MNCs; Why the MNCs go abroad?- Theory of Capital
Transfer.
Unit-6: International business as on today- The MNCs in the area of Globalization of
Capital; Structural Adjustment Program in Post Bretton Woods Regime; Convertible Currency
& Foreign Direct Investment in the era of liberalization.

Module-2
Unit-7: Transitional Corporation in International Market-Internalization of National
Market, Operators in an International Market; Transnational Corporations; an Operator,
International Components in an International Market.
Unit-8: International market operations- Types of Operations of International Units in an
International Market; Difference Forms of Trans National Corporation-Transnational
Manufacturing Corporations; Translational Trading Corporations; Translational Service
Corporations.
Unit-9: Theories and Protections in International Trade- Rational of International Trade;
Autarky & Trade; Adam Smith’s Theory of Absolute Advantage; David Ricardo’s Theory of
Comparative Advantage; Hecksher-Ohlin Formulations.
Unit-10: International trade: benefits and barriers- Gains from Trade; Free Trade vs.
Restricted Trade; Forms of Protection- Kinds of Tariff & Effects of Tariff; Arrangements for
Tariff-Quotas, dumping & State Trading; Exchange Control,
Unit-11: Globalization- GATT & WTO; EXIM policy; world bank and IMF; Regional trade
blocks.

Suggested Readings:
1) Warran J. Keegan: Global Marketing Management, PHI
2) Francis Cherunilam: International Business, Wheeler Pub.
3) Bo Sodersten: International Economics
4) Bhattacharya, B. Export marketing. Strategies for Success. New Delhi, Global Business
Press, 1991.
5) Terpstra. Vem and Sarathy, R. International Business. New York, JohnWiley, 1988.
6) Onkvisit, Sak and Shaw, J J. International Marketing: Analysis Strategy. New Delhi,
Prentice Hall of India, 1995.

EPMM-5: Marketing Research

Course objective: The curriculum provides an in-depth knowledge of qualitative marketing

research process. It also gives the overview of quantitative statistical forecasting methods.
Course outcome:
1) Ability to understand the qualitative marketing research process.
2) Understanding about the quantitative regression analysis and forecasting methods.
Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 45
2 1,2 2 55
100

Module-1:
Unit-1: Marketing research- classification; organizing marketing research function; hiring
outside agency; types of external suppliers; role in MIS and DSS; ethical issue.
Unit-2: Marketing research process- is an aid- not a replacement for decision making;
evaluating marketing plans.
Unit-3: Different approaches- developing an approach; theoretical framework; specification
of information needed.
Unit-4: Research design- classification; choosing type of research.
Unit-5: Qualitative research- sample plan; questionnaire; interviewing.
Unit-6: Scales of measurement- nominal, ordinal, interval and ratio scales; attitude scales;
paired comparison; limitations.
Unit-7: Market analysis tools- factor analysis; cluster analysis; discriminant analysis;
conjoint analysis.
Module-2:
Unit-8: Quantitative judgment method- experimental techniques; experimental research
designs.
Unit-9: Regression analysis- forecasting.
Unit-10: Statistical forecasting- based on weighted average of historical observations;
weighted moving average; adaptive process for weighing past observations; forecasting using
trend; forecasting stochastic trends; autocorrelation; smoothing techniques; Holt’s Linear
exponential smoothing technique; Holt-Winters’ forecasting technique.
Unit-11: Box-Jenkins Models & others forecasting technique- Box-Jenkins Models, Special
Techniques in Forecasting-Lumphy Demand-Cumulative Sum Techniques-All Time
Requirements-Fast-Dropping Forecasts.

Suggested Readings:
1) Makridakis : Market Forecasting
2) Markridakis & Wheelwright : Interactive forecasting.
3) Pyndick Rubenfield : Econometric Forecasting & Model Building.
 EPMM-06: Marketing of Services

Course objective: The curriculum provides an in-depth knowledge of service marketing

including the customer behavior. It also gives the overview of IT enabled services and bank
marketing.
Course outcome:
1) Ability to understand the consumer behavior in services.
2) Understanding about the It enabled services and bank marketing including the
marketing of mutual fund.
Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 60
2 1,2 2 40
100

Module-1:
Unit-1: Service marketing- growth of service sector; perishability; service marketing triangle;
types of services; service marketing mix.
Unit-2: Consumer behavior in services- advertising, branding and packaging in service;
buyer’s psychological variables; buyer’s personal factors; purchase decision process.
Unit-3: Customer expectation of service- customer perception; service quality.
Unit-4: Relationship marketing- benefits; relationship strategies; retention strategies;
choosing the customer.
Unit-5: Service failure and recovery- strategies; service guaranties.
Module-2
Unit-6: Information technology and communication service- market segments.
Unit-7: IT enabled services- business processing organizations (BPO)
Unit-8: Financial services.
Unit-9: Bank marketing- gramin bank
Unit-10: Insurance sector.
Unit-11: Portfolio management services marketing- types of PMS; delegated investment
service; how the PMS operates.
Unit-12: Marketing of mutual funds- implications.
 Human Resource Management (HRM)

EPHRM-01: HRM Policy &

Strategy

Course objective: The curriculum provides an in-depth knowledge of HRM and HRD. It also
gives the overview of history and evolution of HRM also including the relation with TQM and
learning organizations with future scopes.
Course outcome:
1) Illustrate the nature and scope of HRM and HRD.
2) Understanding of the framing of HRM policies and strategies.
3) Ability to understand the models of HRM and human resource information system.
4) Understanding of the learning organization.
5) Gaining the basic knowledge of the relationship between HRM and TQM.
6) Understanding the concept of emerging areas of HRM.

Blooms taxonomy:

CO Blooms level Unit %age of questions

1 1,2 1 25
2 1,2 2 20
3 1,2 3 20
4 1,2 4 15
5 1,2 5 10
6 1,2 6 10
100

Unit-1: Introduction to human resource Management and human resource development-

history; development process; HRD as a separate personnel discipline; HRM and HRD; HRM
vs. personnel management; objectives; significance; role of HRD manager; HRD matrix.
Unit-2: Human resource policies and strategies- definition; strategic HRM; framing
strategy; functional and grand strategies.
Unit-3: A business process approach to HRM- evolution of HRM business process model;
HRMS need analysis; human resource information system.
Unit-4: Learning organizations- definition; implementation strategies; fifth discipline
systems thinking; why it works.
Unit-5: Quality management principles and HR- corporate culture; definition; models; ISO;
cost of quality; quality management tools.
Unit-6: Emerging focus and priorities of human resource function- new roles of HR;
innovation and creativity; BPO, HRO; knowledge management.
 EPHRM-02: Industrial Psychology
and Organization Dynamics

Course objective: The curriculum provides an in-depth knowledge of psychology as a

behavioral science’s use in HR. It also gives the overview of organizational settings and its
dynamics.
Course outcome:
1) Understanding the relation of psychology with HR.
2) Ability to understand the organizational setting and its dynamics.
Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 40
2 1,2 2 60
100

Module-1
Unit-1: Psychology, as behavioral Science: Its Four-way Functions. History of Industrial
Psychology. The Classic Hawthrone studies. Psychological Climates at Workplace.
Unit-2: Men and Machine: Work and conditions of Work. Psychological Fatigue and
Psychological Fatigue. Human Factors in accidents. Ergonomics. Stress at work. Human-factor
engineering.
Unit-3: Special Employee Group: Handicapped. Suddenly Unemployed. Obsolescent.
Women employee. Career development opportunity for interested Quota-employee.
Employee-counselling program for alienated employee.
Unit-4: Searching of Prospective HR: General practices of (personnel) selection. Human
abilities and measurement. Personality and Interest Factor. Personnel training for improving
capability (resourceful employee).
Unit-5: Work Attitude issue: Job-satisfaction and work-motivation. Maladjusted employee.
Frustration-tolerance.

Module-2
Unit-6: Organizational Setting: Basic Components, Goal-based classifications, Diversities,
and Systems.
Unit-7: Organizational Components: People and Organization; Structure and Dimensions,
Task and element functions; Role and Responsibilities (of the functionaries) Hygiene Factors
of Motivation. Psychological Contract.
Unit-8: Organizational Action-Dynamics: Cognitive processes used for generating
organizational behavior. Decision-making Stress, Conflict and Frustration, affecting Cognitive
functions and Personality Configuration.
Unit-9: Formal and Informal groups: Nature, formation and interdependence, Group
dynamics for cohesion and Coercion; and Formation of small for Team building.
Unit-10: Over viewing theories of Motivation and Leadership: Dynamics for developing
Self-responsible human resources. The suggested role, responsibility we ward policy and
empowerment.
 EPHRM-03: HRM-Planning
& Utilization

Course objective: The curriculum provides an in-depth knowledge of HRM planning,

recruitment and selection methods, job analysis, performance appraisal and skills matrix. It
also gives the overview of training needs, career planning, team work etc.
Course outcome:
1) Understanding the work of an HR manager in terms of recruitment and selection, job
analysis and appraisal system.
2) Ability to understand the requirement of training for career enhancement and job
satisfaction.
Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 55
2 1,2 2 45
100

Module-1
Unit-1: HRM planning, objective and methods-techniques of planning; manning table.
Unit-2: Recruitment and selection- recruitment process; selection process.
Unit-3: Job analysis (job description, job specification) and job evaluation- job rotation;
job enrichment; job enlargement.
Unit-4: Performance measurement- performance appraisal; EFQM model; types; methods;
360-degree appraisal.
Unit-5: Skills matrix- organizing skills; leading skills; controlling skills.

Module-2
Unit-6: Training needs identification- factors for success; methods of training; evaluation for
training; essentials; training effectiveness.
Unit-7: HRD management and development programs- characteristics of management
development; components of MDP.
Unit-8: Career planning- career stages; succession planning.
Unit-9: Enhancing job satisfaction- definition; sources of job satisfaction; measuring job
satisfaction; benefits.
Unit-10: Motivation- approaches; benefits; morale.
Unit-11: Improvement teams and team work- role of consultant; employee involvement
method.
Unit-12: Empowerment- types; importance; elements; Employee motivation surveys.
 EPHRM-4: Cross Cultural
& Global HRM

Course objective: The curriculum provides an in-depth knowledge of cross cultural global
organizations. It also gives the overview of the leadership in cross cultural organzations.
Course outcome:
1) Understanding the work of an HR manager in a cross cultural global organization.
2) Ability to understand the HRM/HRD in a global organization.
Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 55
2 1,2 2 45
100

Module-1
Human and cultural valuables in global organizations, Cross cultural differences and
managerial implications, Culture shock and effect on job performance, Cross cultural
research methodologies, Hofstedes and subsequent studies, Adaptation and cross cultural
management, Evolution of global organizations, Type of global organizations-
Multinational, international, transitional

Module-2
Cross cultural leadership and decision making, Cross cultural communication and
negotiations, HRM/HRD in global organizations, Selection criteria for international
assignments, Compensation and appraisal in global perspective, Traditional manager vs.
Global manager, Managing global managers and teams, The cross cultural organization of
the future-the Multicultural Model.
 EPHRM-05: Management of
Industrial Relations

Course objective: The curriculum provides an in-depth knowledge of industrial relationship

of an organization with trade unions and employees. It also gives the overview of grievance
management and discipline.
Course outcome:
3) Understanding the industrial relation of the organization with its stakeholders.
4) Ability to understand the procedure of grievance handling and maintaining discipline
of the organization.
Blooms taxonomy:

CO Blooms level Module %age of questions

1 1,2 1 60
2 1,2 2 40
100

Module-1
Industrial Relations perspectives, Industrial relations and the emerging Socio-Economic
scenario, Industrial relations and the state, Legal framework on Industrial Relations,
Emergence and objectives of labor laws and their socio-economic environment, Role and
future of Trade Unions, Trade Union and the Employee, Trade Union and Management.

Module-2
Discipline and Grievance Management, Counselling principles and methods, Negotiation,
productive bargaining and collective settlements, Participative Management and co-
ownership, Industrial relations and globalization, Industrial relations and technological
change, emerging trends in industrial relations due to restructuring and re-engineering,
Labor flexibility, Changing role of state and industrial relations.
 EPHRM-06: Human Resource
Accounting and Compensation
Management

Course objective: The curriculum provides an in-depth knowledge of HRIS and accounting
and audit. It also gives the overview of wage salary administration methods and employee
compensation.
Course outcome:
1) Illustrate the nature and scope of HRIS.
2) Understanding of the frame work of HR accounting and audit.
3) Ability to understand the wage details in India.
4) Understanding of the wage and salary administration.
5) Gaining the basic knowledge of the employee compensation.
6) Understanding the concept of economic theories of employee benefit.

Blooms taxonomy:

CO Blooms level Unit %age of questions

1 1,2 1 15
2 1,2 2 25
3 1,2 3 25
4 1,2 4 20
5 1,2 5 10
6 1,2 6 5
100

Unit-1: Human resource information systems (HRIS) - definition; objectives; HRIS

stages of development; HRD and HRIS; steps to implement HRIS; HRIS modules; HRIS
products.
Unit-2: Human resource accounting and audit- various methods of valuation of HR;
advantages; prerequisites; role of HR audit; HR research; HRD and national planning.
Unit-3: Statistical data on wage details in India- employment contract.
Unit-4: Wages and salary administration- wage policy; wage determination; limitation
of job evaluation; problems in time study; different types of bonus/ incentives.
Unit-5: Employee compensation management- significance; compensation domain;
model of compensation decision; executive compensation; different theories; broadband
pay plan; factors affecting increments; compensation benchmarking; salient features of the
employee compensation trend; reward system in India; ESOPS.
Unit-6: Economic theory of choice and employee benefit- theory of trade-offs; theory of
the valuation; theory of labor markets; theory of equity; productivity linked employee
benefits; factors to improve productivity; productivity measurement ratio.