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Codes Conventions and Language of Media

Media language refers to the codes, conventions, symbols and structures that media producers use to communicate meaning and that audiences use to interpret messages. These include symbolic codes that represent underlying meanings, written codes like language and layout, and technical codes involving equipment. Conventions are accepted norms governing behaviors like common narrative structures, genre expectations, and standard forms. Culture influences how signs and codes are interpreted.

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Khiane Audrey Gamet
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220 views19 pages

Codes Conventions and Language of Media

Media language refers to the codes, conventions, symbols and structures that media producers use to communicate meaning and that audiences use to interpret messages. These include symbolic codes that represent underlying meanings, written codes like language and layout, and technical codes involving equipment. Conventions are accepted norms governing behaviors like common narrative structures, genre expectations, and standard forms. Culture influences how signs and codes are interpreted.

Uploaded by

Khiane Audrey Gamet
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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LANGUAGE

- a systems of arbitrary, vocal symbols that


permit all people in a given cultue, or
other people who have learned the system
of that culture to communicate or to
interact (Finnochioro, cited in Jiang, 2010)
HOW IS LANGUAGE DEFINED IN MEDIA?
- pertains to the technical and symbolic
ingredients or codes and conventions that
media and information professionals may
select and use in an effort to communicate
ideas, information and knowledge.
Media languages
- Codes, conventions, formats, symbols
and narrative structure that indicate the
meaning of media messages to an
audience.
Media languages
- denotes how media producers make
meaning about a certain medium they
are producing and how they transfer that
meaning to their target audience.
Media langUagEs
- allows the audience to convey the
meaning of the text through its signs and
symbols.
CODES
- Are systems of signs that when put
together create meaning.

SEMIOTICS
tYpes oF CoDes
SymBolic CodeS
WriTteN CodeS
TecHniCaL CodeS
SymBolic CodeS
show what is beneath the surface of what
we see (objects, setting, body language,
clothing, color, etc) or iconic symbols that
are easily understood.
WriTtEn CodeS
use of language style and textual layout
(headlines, captions, speech bubbles,
language style, etc.)
TechNicAL CodeS
- ways in which equipment is used to tell a certain
story.
cONVENTIONS
- Refers to a standard or norm that acts as a rule
governing behavior.
- Are accepted ways of doing something, a
standard or norm that acts as a governing
behavior.
Story Conventions
- Common narrative structures and understandings
that are common in story telling media products.

- It consist of cause and effect, point of view and


the structuring of time.
genre Conventions
- Genre conventions point to the common use of
tropes, characters, settings or themes in a
particular type of medium. Genre conventions are
closely linked with audience expectations.
Form Conventions
- certain ways in which the types of media codes
are expected to be arranged
Culture is very important in the way we interpret
signs and codes. It is important to realize that
culture always determines the meaning a sign or
codes communicates.

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