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Lenovo DI in The Global Workplace - Topline Findings

The document discusses diversity and inclusion in the global workplace based on research conducted in 5 markets. Key findings include that employees expect workplaces to conform to their needs and values, inclusion is defined holistically to ensure all feel accepted, and inclusive workplaces empower people to thrive and contribute fully.

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0% found this document useful (0 votes)
31 views67 pages

Lenovo DI in The Global Workplace - Topline Findings

The document discusses diversity and inclusion in the global workplace based on research conducted in 5 markets. Key findings include that employees expect workplaces to conform to their needs and values, inclusion is defined holistically to ensure all feel accepted, and inclusive workplaces empower people to thrive and contribute fully.

Uploaded by

sivananthan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Diversity + Inclusion in the Global Workplace

Topline Findings
“ Inclusion to me means that everyone gets
along and has the opportunity to be
accepted and to be themselves. We need
more inclusion in today’s society.”
- Female, 20, US

2
Table of Contents
1. Research Objectives + Methodology

2. Key Findings

3. New Workplace Norms

4. D&I: An Emerging Expectation

5. Inclusion as Empowerment

6. Facilitating D&I in the Workplace

7. Mentors and Resource Groups

8. A Focus on Mental Health

9. Technology as a Facilitator

33
An Inclusive Workplace Makes People Thrive
Diversity and Inclusion (D&I) has undergone a seismic shift; one that is holistic, expansive, and delivers on a fundamental
human need to be accepted, supported and valued.
In brief: to belong.
We learned through this research that the workplace is today’s modern laboratory for D&I, where people now expect the
place where they choose to work to conform to them, not the other way around. They are asking more from the
workplace and aligning themselves with companies that reflect their own personal values. Purpose is also a critical marker
of D&I– employees want to see it at the center of their employers’ business practices.
D&I is not only about ticking demographic boxes or living solely as an HR function. It now requires policies and processes
hardwired into the workplace culture that eliminate bias and foster genuine inclusion – where all groups can belong and
thrive. And it will demand that D&I works its way through the entire organization, beginning in the C-Suite and permeating
throughout every level of the workplace culture. Employees want companies to put D&I at the center of the hiring and
recruitment process, as well as to provide the resources and support that enable people of all backgrounds to thrive on
the job and rise through the ranks.
There is a major opportunity for companies that embrace this new paradigm. In this study, employees indicate that
diverse and inclusive workplaces allow them to feel a greater sense of belonging, stay more engaged with their work, and
feel more loyal to their employers. And there are potential consequences for companies that fall behind, with a majority
of respondents in this study saying that they consider a prospective employer’s D&I policies when deciding where to work.

4
Research Objectives
Our Mission
We conducted a comprehensive research study in five markets to understand the perceptions, gaps, wants, and
needs of employees across all generations when it comes to Diversity and Inclusion (D&I) in the workplace—as
well as the critical role technology will play. This thought leadership initiative serves as a follow-up to Lenovo’s
2018 Diversity & Inclusion study, which identified the greater focus on inclusion over diversity among the general
population in the same five markets and examined the differences in how respondents defined inclusion across
generations and geographies.

These findings will further position Lenovo and Intel as authorities and leaders in this space. The study will
also allow the companies to re-evaluate their own practices to stay at the forefront of corporate D&I and ensure
they are meeting the needs of current and future generations entering the workforce.

5
Methodology Overview
Who How many When What How Margin of Error

United States n = 1,054

United
n = 1,007
Kingdom
MOE of
+/- 3 percentage points
December 19, 2019 – D&I in the Global
Germany n = 1,011 January 7, 2020 Workplace
Online Survey per country

95% confidence level

Brazil n = 1,012

China n = 1,012

More details on methodology in the appendix. 6


Key Findings: The Evolution of D&I in the Workplace
In this research, we have uncovered a few trends integral to the evolution of workplace D&I in
recent years…

1 Today, people expect the workplace to work for them, not the other way around.
People increasingly want, and expect, the workplace to conform to their needs, their values, and
their lifestyles – allowing them to seamlessly integrate their work with the rest of their lives. It’s
about putting people and teams at the center of what a company does, not the other way around.

2 People are defining “inclusion” in a more holistic, comprehensive and actionable way.
For people, an inclusive culture has gone far beyond checking demographic boxes when considering
new talent. It is about enabling people of all backgrounds, ethnicities, orientations, and levels to
contribute and to be appreciated.

3 Inclusive workplaces allow people to give their best.


In an inclusive culture, all people feel they can thrive – resulting in employees that are more
engaged, more productive, and more loyal.

4 Technology has a critical role to play—as long as no one is left behind.


Technology can be the vital facilitator of workplace D&I, but concerns persist about who could
be left behind.

7
Key Findings: In Detail

1 Employees today expect the workplace to work for them, not the other way around.
People increasingly assume the workplace will conform to them, mirroring their values and allowing them to bring their
whole selves to work
• How a company treats its employees has become synonymous with its brand purpose.
• The workplace is the #1 sector of society where respondents believe D&I is critically important - alongside schools and universities.
• In many markets, employees are prioritizing factors like work-life balance, indicating it is just as important - if not more so - than salary and
benefits; similarly, they value paid time off and how engaging their work is.
• Employees now consider a company’s D&I policies and performance when deciding whether to accept a job.
• Despite this, the majority of respondents feel their workplace lags behind in diversity.
• At the end of the day, employees want their employers to treat them like human beings with complex needs and lives outside of work.

People are redefining inclusion as multi-dimensional, higher order, and actionable.


Employees view inclusion as more than checking demographic boxes or fulfilling outdated quotas.
• Inclusion is defined broadly and is deeply personal. It is about representation of people of different genders

2 •
or ethnicities, but it is also about creating an environment where intellectual diversity flourishes, where disabilities are accommodated, where
employees of all backgrounds can find mentors and allies, and where mental health is taken seriously as a critical aspect of wellbeing.
Inclusion done right eliminates biases and allows teams to feel accepted, supported and valued. Ultimately, this gives them a sense of belonging,
a vital human need and a rising value in the last two years.
• Mental health is of critical importance with increasing numbers of diagnosed, and undiagnosed cases, as well as higher levels of anxiety than in
previous generations. People want their workplaces to support total wellbeing with mental health and “psychological safety” being a critical
aspect.

8
Key Findings: In Detail, Continued

3 Inclusive workplaces support employees’ personal, long-term career ambitions.


Cultivating inclusion in the workplace empowers employees to thrive and make big contributions.
• In genuinely diverse and inclusive cultures, people are more motivated to engage, contribute, take risks, and to give their loyalty to a company.
• Workplace inclusion embraces often marginalized groups so that they can participate equally.
• Employees today applaud the ways that technology has enabled people of varied backgrounds to thrive at work, by allowing for more flexible
work patterns, enabling cross-cultural communication, and providing assistive technology to aid those with disabilities.

Technology has the potential to get us from where we are now to where we strive to be in workplace inclusion.
Technology can be the vital facilitator of workplace D&I, but concerns persist about who could be left behind.

4 •


Technology already enables the ability to work in more dynamic, flexible ways, especially in emerging markets, with employees in Brazil and China
valuing the ability to collaborate with co-workers across various markets as the #1 benefit of tech in the workplace.
People recognize how technology improves employees’ communication beyond cultural or language barriers, expands digital access to crucial
training programs, and makes careers more accessible to people with disabilities.
• Artificial Intelligence (AI) is bound to play an important role in the advancement of D&I and those in emerging markets (Brazil and China) are most
excited about its positive potential.
• There continues to be concern about who technology could leave behind by inadvertently eliminating the voices of marginalized or
underrepresented communities.

9
Why This Research Matters More Now
D&I becomes even more imperative now with a workforce that, for the first time, spans four generations, each
bringing their unique experiences and needs to the table. This unprecedented dynamic is enabling diverse
populations to collaborate, contribute and thrive in new and more expansive ways. Whereas Millennials sparked
fresh debate around D&I, the youngest generations entering the workforce, Gen Z, is driving a new demand for
inclusion that is even more of an active imperative – and they’re influencing people inside and outside the
organizations where they work.

Gen Z - our most diverse generation to-date is quite accustomed to inclusion at home, on school campuses and in
their local communities, courageously calling out and standing up to injustices, including the mistreatment of
typically marginalized groups. These activist citizens value their personal brand, are the leaders of ‘cancel culture’
and carry it through in everything they do, including where they choose to work.

Companies have heard the business case for D&I; the rewards are great, but so are the risks. Those who don’t
make the grade will jeopardize the chance of attracting and retaining one of the best and brightest workforces
we’ve seen globally to-date.

10
NEW WORKPLACE NORMS
Employees increasingly expect the workplace to work for them
Great Expectations
Years ago, when people entered the workforce, they expected to have to companies that have a strong mission and purpose, and to be able to
conform to the norms and customs set by their employers – to respect advance in their careers without compromising their values.
the hierarchy, adhere to a set schedule and dress code, and keep their
perspectives and opinions largely to themselves. In order to feel supported and equipped to succeed in the workplace,
today’s employees demand more accommodating benefits, such as work-
But employees’ expectations have changed dramatically in life balance, opportunities for advancement, interesting and engaging
recent years. People increasingly feel the workplace must conform to work, and a diverse and inclusive environment where they will
them, not the other way around. They want their employers to feel safe, respected and valued.
accommodate their lives outside of work, support their overall health +
wellbeing, and enable employees to express themselves and be heard on And, for the first time in history, there are four generations in the
matters both big and small. workforce—putting more pressure on companies to foster environments
where people from a variety of backgrounds and life stages can all work
This has changed the game for employers who want to and thrive together.
attract and retain top talent.
It is no longer enough to provide a decent salary. People want to work for

12
What’s Important at Work
When thinking about what’s most important to employees at their jobs, work-life balance, vacation time / PTO, and interesting /
engaging work emerge as some of the most important – even above salary in some markets. Employees also want opportunities to
advance and to feel safe in the workplace.

US UK Germany Brazil China


Vacation time /
1 Work-life balance paid time off
Salary Work-life balance Salary

2 Salary Interesting or engaging work Work-life balance Vacation time / paid time off Benefits

Vacation time /
3 Feeling safe in the workplace Salary
paid time off
Opportunities for advancement Opportunities for advancement

4 Benefits Work-life balance Interesting or engaging work Benefits Work-life balance

Relationship(s) with supervisor, Relationship(s) with coworkers,


5 boss
Feeling safe in the workplace
colleagues
Salary Interesting or engaging work

Relationship(s) with coworkers,


6 Interesting or engaging work
colleagues
Feeling safe in the workplace Feeling safe in the workplace Feeling safe in the workplace

Relationship(s) with coworkers,


7 Vacation time / paid time off Benefits Benefits
colleagues
Vacation time / paid time off

Relationship(s) with coworkers, Flexibility with work hours, Flexibility with work hours, Relationship(s) with supervisor, Relationship(s) with supervisor,
8 colleagues remote work remote work boss boss

Thinking about your job, how important is each of the following to you? [Ranked using Top-2 Box, “Extremely” + “Very” Important]
13
The Satisfaction Gap
There is a distinct satisfaction gap in the modern workplace – with a significant deficit between
how important employees rank various parts of their job and how satisfied they are with that
part of their working lives.
Of course, salary and benefits will always be a top concern. But it is notable that in Brazil and
China, opportunities for advancement are also seen as a major gap rivaling or even surpassing
salary and benefits.

US UK Germany Brazil China


% Diff % Diff % Diff % Diff % Diff

Salary -29% -22% -21% -22% -33%


Benefits -17% -20% -10% -18% -28%
Work-life balance -16% -16% -14% -15% -19%
Opportunities for advancement -15% -15% -13% -21% -28%
Vacation time / paid time off -12% -15% -7% -13% -20%
Interesting or engaging work -11% -16% -11% -12% -22%
Feeling safe in the workplace -9% -10% -6% -13% -13%
Relationship with supervisor, boss -9% -12% -6% -12% -16%
Difference between Importance [Top-2 Box, “Extremely” + “Very”] and Satisfaction [Top-2 Box, “Extremely” + “Very”] 14
What Employees Need
When it comes to how companies can best support their employees in general, employees want a variety of benefits beyond
salary, with flexible hours rising to the top in the US and Europe, and the opportunity for sabbatical and
reskilling/upskilling programs ranking as #1 in China and Brazil.
In Brazil, employees would like their places of work to provide mentorship programs, while policies on diversity
and inclusion made the top 5 in just two markets: the US and Brazil.

US UK Germany Brazil China


Offer employees the
1 Flexible hours Flexible hours Flexible hours
Reskilling / upskilling
opportunity for
programs
sabbatical
Severance for employees affected Severance for employees affected Severance for employees affected
2 by layoffs or other termination by layoffs or other termination by layoffs or other termination
Provide mentorship programs Reskilling / upskilling programs

Severance for employees affected


3 Reskilling / upskilling programs Reskilling / upskilling programs Reskilling / upskilling programs Flexible hours
by layoffs or other termination

Company has developed a Job coaching for employees


Offer free or discounted Offer free or discounted Support / offer employee resource
4 policy on diversity and affected by layoffs or other
transportation to work transportation to work groups
inclusion termination
Job coaching for employees Company has developed a
5 Ability to work remotely Ability to work remotely affected by layoffs or other policy on diversity and Flexible hours
termination inclusion

Thinking in general about ways companies can support their employees, how important are each of the following? [Ranked based on Top-2 Box, “Extremely” + “Very” Important] 15
D&I: An Emerging Expectation
What it means for employees
Inclusion: An Evolving Definition
In Lenovo’s 2018 study on Diversity & Inclusion, our research We found that these global employees are talking about D&I
demonstrated the evolution from a focus on diversity to a in new, dynamic, and deeply personal ways.
greater emphasis on inclusion. Checking demographic boxes Inclusion in the workplace is defined broadly – yes, it is about
is no longer enough. representation of people of different genders, ethnicities, or
In this follow-up research study, we spoke to employees in orientations; but it is also about creating an environment
five global markets to understand how they are defining where intellectual diversity flourishes, where those with
inclusion in their own lives today – and especially in their disabilities can fully participate and thrive, where employees
workplaces. of all backgrounds can find mentors and allies, and where
mental health is taken seriously as a core part of overall
wellbeing.

17
D&I: Evolving Expectations
A company’s diversity and inclusion policies and performance has
become a significant factor in employees’ decisions about where to “Sinto muita realização de ver pessoas portadoras de deficiência
apply for a job and where to accept a job offer. ir trabalhar em seu carro adaptado, transitar com sua cadeira de
rodas com facilidade e ser produtiva.”
In fact, more than half of employees across all markets say that a
company’s diversity and inclusion policies are “extremely” or “very” “I feel very fulfilled to see people with disabilities go to work in
important when deciding where to apply and whether to accept an their adapted car, move around with their wheelchair easily and
offer. This is even higher in the US, China, and Brazil. Employees be productive.”
today want to know that people like them can thrive and succeed in – Male, 59, Brazil
the workplace.

75% 59% 52% 88% 89%

Thinking ahead – if you were looking for a new job, how important would a possible employer’s diversity and inclusion policies be when deciding where to apply for a job and where to accept a job offer? [Top-2 Box, “Extremely” + “Very”
Important]
18
D&I: A Rising Expectation
The workplace, schools and universities, and the government consistently emerge as the top
sectors of society where people feel D&I are most important. These are the sectors that people
not only rely on for their livelihoods, but also for investing in and growing their future.
Integrating work into the rest of their lives, employees want to be able to succeed without
muting their identities or compromising their values. The professional is personal.

US UK Germany Brazil China

The workplace 79% 76% 61% 92% 85%


Schools, universities 78% 75% 64% 93% 84%
The government, public
sector
76% 74% 58% 91% 86%
Media, news, entertainment 74% 71% 58% 89% 83%
Within your community 73% 68% 56% 91% 76%
Within your friends 72% 67% 55% 90% 80%
With your family 68% 64% 52% 89% 85%
Within your religious
community
65% 53% 45% 88% 60%
In your opinion, how important do you think diversity and inclusion are in each of the following sectors of society? [Top-2 Box, “Extremely” +
“Very” Important] 19
The Slow March of Progress in the Workplace
Inclusion in the workplace has been a journey, and most employees acknowledge that some progress has been made – and
despite expectations, there is still a long way to go.
• In China and Brazil, a rapid change of pace has been observed in recent years – although there is still widespread desire for
more D&I.
• Employees in Germany don’t feel they’re seeing change as quickly as others, with 42% saying progress is staying about
the same.

Getting better: 57% 55% 45% 71% 78%

Staying about the same: 34% 34% 42% 20% 19%

Getting worse: 9% 11% 14% 8% 3%

In your opinion, are things generally getting better or getting worse in terms of diversity and inclusion, as compared to 5 – 10 years ago, in the workplace? [Top-2 Box, “Getting much” + “Getting somewhat” Better; Bottom-2 Box, “Getting much” + “Getting
somewhat” Worse] 20
Where Employees Think Their Companies Stand
Amid a challenging landscape, employees generally feel their workplaces are at least “better than average” when it comes to D&I
compared to other companies. But far fewer think their employers are “leaders” in this space – in China and Germany, less than
one-in-five employees believe their companies are “leaders”.

4% middle of the pack better than average leader

5% 25% 32% 34%

5% My employer is a leader

6% 29% 38% 23% My employer is somewhat


better than average
My employer is middle
of the pack
8% 7% 38% 33% 15% My employer is somewhat
worse than average
My employer is falling
5%
behind
6% 28% 32% 30%

3%
6% 31% 44% 16%
21
Thinking about your workplace, which of the following applies?
A Demand for Change

Many employees indicate they feel that their 30%


employers should be doing more to 45%
41%
proactively advance D&I.
This is especially true in Brazil and China, 55% 67% 65%
where about two-thirds of people wish their
employers would do more to promote D&I. 51%
46%
In the US, almost half of employees want to
see their workplaces doing more, while 4-in-10
UK employees feel the same. German
employees are more satisfied with the status 26% 29%
quo.

15%
9% 8% 7% 6%

Do more Do about the same Do less


Thinking about diversity and inclusion where you work, do you think your employer should be doing more or less to promote diversity and inclusion?
[Top-2 Box, “5 – Should do more” + “4”; Bottom-2 Box, “ 1 – Should do less” + “2” on scale 1 – 5]
22
Employees Want Fairer Hiring Processes, Intellectual Diversity
For those who feel that their company should do more to promote diversity and inclusion, many are focused on the hiring process, having
the workplace be more inclusive of various points of view, and having more diversity in senior roles.

What ways do you think your employer could improve diversity and inclusion in the workplace?

“Specifically, we need to attract faculty and mid to senior level managers as well as new board
members to represent diverse audiences. Our student body is already well represented by “Dies bei der Besetzung neuer Stellen mehr berücksichtigen und aktiv bewerben.
multiple groups, but they need to see people like them in positions of authority.” – Male, 51, Ausbildungsplätze speziell für Menschen mit Migrationshintergründen anbieten.“
US
“Take this into account when filling new positions and apply actively. Offer training places
especially for people with migration backgrounds.”
– Male, 36, Germany
“Uma das formas é convidar pessoas que já trabalham com diversidade e inclusão. O
importante aqui é criar um ambiente de empatia e acolhimento para o recebimento de novas
e diferentes informações que a empresa e seus colaboradores não estão acostumados a ter
acesso.”
“Support more events nationwide, not just those that promote the company but those behind
“One way is to include people who already work with diversity and inclusion. The important
the scenes that empower and support employees.”
thing here is to create an empathetic and welcoming environment to receive new and different
– Female, 24, UK
information that the company and its employees are not used to having access to.”
– Male, 54, Brazil

“Hire people of other ethnic backgrounds and integrate more women into leadership “Give people more chances to show what they are capable off regardless of experience. Invite
positions.” – Female, 38, US more disadvantaged people to train.” – Female, 30, UK

23
INCLUSION AS EMPOWERMENT
Inclusion supports employees’ personal, long-term career ambitions
Inclusion as Empowerment
Ultimately, inclusion in the workplace is about creating an employees feel a sense of belonging, engagement, and
environment where employees of all backgrounds feel satisfaction where they work, they will be more likely to stay
comfortable and supported so that they can succeed and at their company longer and perform their jobs better.
contribute. Inclusion enables people, especially those
historically marginalized groups, to fully participate and thrive Inclusion is about empowerment – enabling employees to
on the job. achieve their fullest potential, take risks and make bold
moves, and thrive at work no matter what identity and
And the benefits of a diverse and inclusive history they bring into the office each day.
workplace extend to employers. When

25
Breaking Down the Buzzwords: Defining D&I
“Diversity” and “inclusion” are often paired as a singular idea, but employees see distinctions between the concepts. They typically think of diversity
as people who look different than them, think differently than them, and seeing themselves reflected in those around them, while inclusion is more
focused on accepting and including all walks of life in any situation.

“Diversidade celebra a diferença das pessoas em qualquer âmbito de


“To me the word inclusion means no one in modern media or just in everyday life being shamed for pensamento e atitude que cada um tem na vida, respeitar a
unapologetically expressing who they are. Some words that come into my mind when I think of it individualidade e opinião dos outros.”
include feminism and acceptance. Some thoughts that I have when I think about it include how
much more inclusive modern generations are amongst our friends and our peers. Some images that “Diversity celebrates the difference of people in any sphere of thought
come into my mind include entertainers such as Lizzo that are really promoting an inclusive culture and attitude that each has in life, respecting the individuality and
amongst young people.” – Female, US, 30 opinion of others.” – Male, Brazil, 32

“多元化对我来说意味着多重文化元素互相融合,互相包容,人种多元化。整
个社会的价值观不是单一的,而是多层次的.” “Vielfalt bedeutet, Einzigartigkeit für
“[Inclusion] means that
etwas zu haben. Zum Beispiel könnte
everybody has a say, and “Diversity means to me that multiple cultural elements are fused with each other, es kulturelle Vielfalt innerhalb der
nobody is excluded from a role tolerant of each other, and ethnic diversity. The values ​of the entire society are not Gemeinde geben, oder es gibt
in society. “ single, but multi-level.” religiöse Vielfalt im Land.“
- Male, UK, 53 – Female, China, 36
“Diversity means having something
unique. For example, there could be
cultural diversity within the
community, or there is religious
“[Inklusion ist] wenn sich Ausländer in eine andere Gesellschaft integrieren. Dies kann jedoch nur passieren,
diversity in the country.”
wenn die Gesellschaft dies zulässt.“
– Male, Germany, 27
“[Inclusion is] when foreigners integrate into another society. However, this can only happen if society allows
it.” – Male, Germany, 28
26
Positive Impact of a Diverse and
Inclusive Workplace
Employees globally feel that diversity and inclusion at work has a
74%
positive impact on them personally, providing various benefits
for both the employee and the employer.

64%

“It feels great to work for a company


that supports and promotes inclusivity.
Having an environment where 53%
inclusivity is part of daily life helps
break down barriers away from work.” “Me sinto orgulhosa por fazer parte
– Male, 33, UK desse time, trabalho em um lugar
que respeita as diferenças.” 87%
“I feel proud to be part of this team, I
work in a place that respects
differences.”
– Female, 28, Brazil 88%

“Very” or “Somewhat” positive impact on me personally at work

Diversity and inclusion at work is something that has a… [Top-2 Box, “Very” + “Somewhat” Positive] impact on
me personally at work. 27
The Top Benefits of a Diverse and Inclusive Workplace
Globally, employees feel a greater sense of belonging in diverse and inclusive workplaces. This leads to a greater sense of
engagement, more loyalty to their employers, and a feeling of psychological safety at work. A greater sense of belonging will also
lead employees to realize their full potential.

EMPLOYEES WILL…

US UK Germany Brazil China


Feel a greater sense of Feel a greater sense of Feel a greater sense of Be more engaged and Feel a greater sense of
1 belonging belonging belonging satisfied belonging

Be more engaged and Be more likely to stay longer Be more engaged and Feel a greater sense of
2 Realize their full potential
satisfied at the company satisfied belonging

Be more likely to stay longer Be more engaged and Be more engaged and
3 Feel safer Feel safer
at the company satisfied satisfied

Be more likely to stay longer Be more likely to stay longer


4 Feel safer Realize their full potential
at the company at the company
Feel safer

Be more likely to stay longer


5 Realize their full potential Feel safer Realize their full potential Be more creative
at the company

28
Which of the following are the greatest benefits of a diverse and inclusive workplace?
Equal Treatment
US UK Germany Brazil China
An important element of inclusion is Ensures equal pay for
treating people equally and employees of similar roles who
allowing employees with are equally qualified and 83% 79% 72% 93% 89%
different backgrounds to experienced
Provides consistent
receive the same accommodations to
opportunities. employees from all religions,
regarding extra time off during 78% 63% 53% 88% 71%
Across all markets, employees want religious holidays & prayer in the
companies to ensure equal pay for workplace
employees who are equally qualified, Competitive merit-based
equally experienced, and performing selection processes for 77% 70% 58% 87% 88%
the same role. recruitment and promotion
Provides diversity training for
In Brazil, providing diversity training managers and/or all employees,
77% 68% 54% 93% 71%
for employees is of critical which may include unconscious
bias training
importance. Provides specific benefits for
groups with different needs
71% 62% 54% 82% 81%
In China, the UK, and Brazil, having a
Offers all employees
competitive merit-based selection opportunity to purchase 68% 55% 39% 81% 73%
processes for recruitment and stock in company
promotion rises to #2.

When thinking about equal treatment in the workplace, how important is it that your employer does each of the following? [Top-2 Box, “Extremely” + “Very” Important]

29
FACILITATING D&I IN THE WORKPLACE
A Closer Look at the Hiring Process + Career Development
From Interview to Retirement
People are looking to their employers to take concrete action to
create inclusive environments from recruiting and hiring candidates
to helping people advance their careers.

They want companies to seek out more diverse applicants and to


evaluate candidates with standard criteria related to job performance
rather than personal characteristics. They want promotions to be
based on fair evaluations of merit rather than favoritism. And they
want to see more diversity at all levels of their organizations –
especially among senior leadership, where it is currently lacking.

31
The Recruiting Process
Employees feel it is highly important that companies advertise open positions in a variety of locations to ensure that as wide and
diverse of an applicant pool as possible sees them.
They also feel companies should specifically target job advertisement platforms that include diverse job applicants.

90% 91%
87% 86%

79%
75%
70%
63% 64%
61%
The job post is advertised in a variety of
locations to as wide an audience as
possible

When advertising the position, the


company deliberately seeks out platforms
that include diverse job applicants

How important is it for a company to consider each of the following when advertising for an open position? [Top-2 Box, “Extremely” + “Very” Important] 32
Deciding Whom to Interview
When a company is deciding who to interview for a position, employees across all markets feel that companies should use the same
standardized criteria for all applicants.
In Brazil, employees also feel it is particularly important that the hiring manager seeks out diverse applicants as well.

US UK Germany Brazil China

The same standardized criteria are used for all


applicants 83% 79% 68% 90% 84%

Before the hiring manager sees a job application,


applicant’s information that is not relevant to 75% 66% 53% 83% 81%
the job is removed

The hiring manager seeks out diverse applicants 75% 57% 53% 89% 82%

Company has a requirement for a diverse slate of


candidates, inclusive of gender, ethnicity/race, age, 73% 64% 52% 81% 80%
sexual identity or orientation, abilities, etc.
33
How important is it for a company to consider each of the following when deciding whom to interview? [Top-2 Box, “Extremely” + “Very” Important]
Conducting an Interview
During the interview stage, employees want companies to use standardized
questions for every applicant. Employees also want companies to inform
applicants that the company seeks, values, and promotes diverse
applicants.
In Brazil and China, employees also especially want interviews to make reasonable
accommodations for diverse applicants.

US UK Germany Brazil China

The same standardized questions are used for every applicant 84% 77% 68% 89% 87%
Applicants are informed that the company seeks, values, and
promotes diverse applicants 79% 70% 61% 89% 82%
A diverse panel of interviewers with a variety of different
backgrounds is used 77% 65% 60% 85% 78%
Interviewer makes reasonable accommodation for diverse
applicants, including willingness to meet when and where 73% 62% 57% 83% 82%
convenient for the applicant

How important is it for a company to consider each of the following when conducting interviews for an open position? [Top-2Box, “Extremely” + “Very” Important]
34
Fairness, Not Favoritism
When it comes time to hire an applicant, most respondents feel that it is “extremely” or
“very” important that employers offer jobs to candidates that best fit the
role, rather than based on personal connections or preferences.
Employees in the UK, Germany, and Brazil also want companies to have the same
onboarding process for all employees and evaluate candidates on the
same criteria.

US UK Germany Brazil China

Jobs are offered to candidates that best fill the role,


not based on personal connections or preferences 87% 81% 73% 90% 87%
New employees all go through the same onboarding
process 87% 82% 74% 93% 84%
All candidates are evaluated after interviews using
the same criteria 86% 81% 74% 94% 84%
All candidates for a position at the same level
receive the same offer, decided in advance 84% 77% 71% 92% 83%

How important is it for a company to consider each of the following when evaluating candidates and ultimately offering a position? [Top-2Box, “Extremely” + “Very”
Important]
35
D&I and Long-term Career Development / Advancement: US + UK + Germany
However, hiring is not the only time in which companies should focus on diversity and inclusion. Companies also need to consider
their diversity and inclusion policies when thinking about the long-term career development / advancement of employees.
Across the US, UK, and Germany, employees feel it is most important companies ensure that all employees are evaluated
equally when considered for a promotion and that all companies ensure that no employee is dismissed / not
promoted for any personal characteristic.

US UK Germany
All employees are evaluated equally when considered for promotion 88% 81% 74%
Ensure that no employee is dismissed or not promoted because of personal characteristics
(e.g., gender, age, sexual orientation, ethnicity, etc.) 87% 81% 74%
All employees are given opportunities for ongoing training, advancement, and promotion 86% 80% 73%
Ensure that no employee is paid more or less than another employee with similar
qualifications, experience
85% 80% 72%
Company provides all employees opportunity annually to participate in feedback about company
culture
84% 75% 64%
Company audits HR processes to identify and address implicit bias 81% 73% 65%
Company establishes benchmarks for workforce 80% 72% 60%
Company holds leadership accountable to workforce diversity numbers (hiring, current
representation, promotions, and attrition)
77% 68% 56%
Company commits to diverse succession planning for leadership positions 76% 69% 60%
Offers programs to advance underrepresented groups in key positions 74% 64% 55%
How important is it for a company to try to achieve each of the following for long-term career development / advancement of employees? [Top-2Box, “Extremely” + “Very” Important]
36
D&I and Long-term Career Development / Advancement: Brazil + China
In Brazil, employees want companies to ensure that all employees are given opportunities for ongoing
training, advancement, and promotion and to ensure that no employee is paid any more or less
than other similarly experienced employees.
In China, employees feel it is most important that companies ensure all employees are given opportunities for
ongoing training, advancement, and promotion, and that companies establish benchmarks for
the workforce.
Brazil China

All employees are evaluated equally when considered for promotion 93% 88%
Ensure that no employee is dismissed or not promoted because of personal characteristics
(e.g., gender, age, sexual orientation, ethnicity, disability, etc.)
93% 89%
All employees are given opportunities for ongoing training, advancement, and promotion 94% 91%
Ensure that no employee is paid more or less than another employee with similar
qualifications, experience
94% 83%
Company provides all employees opportunity annually to participate in feedback about company
culture
92% 86%
Company audits HR processes to identify and address implicit bias 89% 85%
Company establishes benchmarks for workforce 88% 89%
Company holds leadership accountable to workforce diversity numbers (hiring, current
representation, promotions, and attrition)
89% 85%
Company commits to diverse succession planning for leadership positions 92% 85%
Offers programs to advance underrepresented groups in key positions 88% 84%
37
How important is it for a company to consider each of the following when deciding whom to interview? [Top-2Box, “Extremely” + “Very” Important]
The Importance of Diverse Leadership
It’s not enough to be diverse and inclusive in the lower rungs of an organization.
Employees in this study indicate that they want their leaders to be diverse as well.
Across all markets, employees say it is “extremely” or “very” important that they see
more women in leadership at their workplace, followed by people with
disabilities, ethnic / racial minorities, and parents.

US UK Germany Brazil China

1 Women Women Women Women Women


Ethnic / racial People with People with People with
2 minorities disabilities disabilities disabilities
Parents

People with Ethnic / racial Ethnic / racial Ethnic / racial


3 disabilities minorities
Parents
minorities minorities
Ethnic / racial People with
4 Parents Parents
minorities
Parents
disabilities

5 LGBT LGBT LGBT Religious minorities Religious minorities

6 Religious minorities Religious minorities Religious minorities LGBT LGBT

Thinking about leaders at your workplace, how important is it for you to see leaders representing each of the following areas? [Ranking based on 38
Top-2 Box, “Extremely” + “Very” Important]
D&I Through the Ranks
However, while employees feel it is important to see diverse and inclusive
leadership, this ideal has not been achieved.
Across all markets, employees see less and less diversity and inclusion as they
work their way up the hierarchical ladder of a company.

US UK Germany Brazil China


Entry-level Entry-level Entry-level Entry-level Mid-level
1 employees employees employees employees employees
Senior leadership / C-
2 Mid-level employees Mid-level employees Mid-level employees Mid-level employees
Suite
Senior level Senior level Senior level Senior level
3 management management management management
Entry-level employees

Senior leadership / C- Senior leadership / C- Senior leadership / C- Senior level


4 Suite Suite Suite
Board of Directors
management
Senior leadership / C-
5 Board of Directors Board of Directors Board of Directors
Suite
Board of Directors

Thinking about your workplace, how diverse and inclusive would you say your company is at each of the following levels? [Ranking based on Top-
2 Box, “Extremely” + “Very” Diverse and Inclusive]
39
MENTORS AND RESOURCE GROUPS
The importance of empowering and uplifting employees of all
backgrounds
Mentorship and Resource Groups in
the Workplace
Employees want to see more diversity among the leaders of their
organizations – and one way to achieve this is by helping those who
are just starting find mentors who can help counsel and sponsor
them as they advance.

And employees agree that it is important to have access to mentors


or allies, especially those of similar backgrounds as them. However,
fewer feel it is easy to find such an advocate.

This gap creates an opportunity for companies to invest in


mentoring programs and employee resource groups to help their
rising stars develop the kinds of productive professional
relationships that will help them navigate their path up the ladder.

4141
The Mentorship Gap
Employees believe it is important that they be able to find mentors of similar backgrounds or identities as them, but far fewer currently
have a mentor or believe it is easy to do so, especially in Brazil and China.

84% 83%

73%

65%
59%
Important that employees can find mentors,
49% allies, or advocates of similar backgrounds or
48% identities
44% 45% 44% 44%
41%
37%
33% Easy to find a mentor, ally, or advocate at your
30%
workplace of similar backgrounds

Currently have a mentor, ally, or person who


will advocate for them at their workplace

How important do you think it is that employees at your workplace are able to find mentors, allies, or advocates who are of similar backgrounds or identities as they are? [Top-2 Box, “Extremely” + “Very” Important]
Thinking about your employer, how easy is it to find a mentor, ally, or advocate at your workplace who is of a similar background or identity as you? [Top-2 Box, “Extremely” + “Very” Easy]
Do you personally have a mentor, ally, or a person who will advocate for you at your workplace? [“Yes”] 42
Support Groups and Programs
One way to provide mentorship is by having groups or programs for specific types of people, such as a group for LGBTQ+ individuals,
women, individuals with disabilities, parents, etc.
Percent of people who are aware of groups or programs created to provide resources at their workplace

49% 47% 51% 63% 65%


The top three type of groups per market are:

US UK Germany Brazil China

1 People with disabilities People with disabilities People with disabilities Women Women

2 Women Ethnic or racial minorities Women People with disabilities Ethnic or racial minorities

3 Ethnic or racial minorities Women Parents Ethnic or racial minorities Parents

Does your workplace have any groups or programs created with the goal of providing support or resources for any of the following groups of people?
43
Finding Adequate Support
For those employees who do belong to a group or program at work that was created with the goal of providing support or resources for
various groups of people, employees do feel that they can go to them for support.

“Almost always” or “sometimes” feel like I can go to


[resource group or program] for support

Top 2 Box
95% 91% 86% 93% 93%

Almost always Sometimes

Thinking about the support or resource groups or programs at your company, which of the following applies? 44
A FOCUS ON MENTAL HEALTH
Providing programs for employees of all backgrounds
Cultivating the Health and Well-Being
of Your Employees
Employees also want to see their employers taking proactive steps to consider all aspects
of their employees’ wellbeing. A majority of employees in all markets indicate that it is
important that companies offer mental health support (e.g., time off for therapy, offering
stress reduction programs, etc.) for their employees as means of supporting the health
and well-being of their employees

70% 68% 61%

89% 77%

“Extremely” or “very” important that companies offer “mental health support” to support the health and well-being of their employees 46
Mental Health Resources
However, across all markets, less than half of Company does Company does not Do not know if
employees say their workplace has resources for have resources have resources company has
resources
those dealing with mental health issues. Many
employees are also unaware of if their company 47%
49%

has mental health resources or not. 45% 44% 44%

38%
36%
34%
32%

26%
A recent WHO-led study estimates that depression and 24%
26%
anxiety disorders cost the global economy US$ 1 trillion 22%
each year in lost productivity. Workplaces that promote 18%
mental health and support people with mental disorders are 15%
more likely to reduce absenteeism, increase productivity
and benefit from associated economic gains.

– World Health Organization, May 2019

Are there resources offered for those dealing with mental health issues at your workplace?

47
Mental Health Resources
For companies do have mental health resources, the top resources employees indicate their companies have are
mental health hotlines, paid time off or subsidies for counseling, and on-site counseling.

US UK Germany Brazil China

1 Access to hotlines for On-site counseling / On-site counseling / On-site counseling / On-site counseling /
mental health issues therapy therapy therapy therapy

2 Paid time off for counseling / Access to hotlines for mental Subsidies for counseling / Paid time off for counseling / Paid time off for counseling /
therapy health issues therapy therapy therapy

3 Paid time off for counseling / Paid time off for counseling / Access to hotlines for mental Access to hotlines for mental
On-site counseling / therapy
therapy therapy health issues health issues

48
What resources are offered for those dealing with mental health issues are your workplace?
Tech and Mental Health
Employees are divided on the effect that technology is having on mental health. On
average, more employees feel that tech is having a positive, rather than negative,
impact on mental health; however, about half of employees say that technology’s
impact on mental health is neutral.
Only in Germany do employees feel that technology is having more of a negative
effect on mental health than positive.

65%

54% 53%
50%
43% 42%
36% Positive
34%
Neutral
27%
Negative
20% 21%
19%
16% 16%

5%

Thinking about the role of technology on mental health, do you feel technology has had a positive or negative impact on people’s mental health, overall? [Top-2
Box, “Very” + “Somewhat” Positive and Bottom-2 Box, “Very” + “Somewhat” Negative]
49
TECHNOLOGY AS A FACILITATOR
Getting us from where we are now, to where we strive to be
Tech Could Pave the Way
Technology will play an integral role in achieving D&I in the This potential of technology does not come without
workplace. It has the power to bridge accessibility gaps, connect apprehension—many people worry about whether technology,
people otherwise divided, and expand the impact of continual including AI, could potentially silence or leave behind those
training programs. It already facilitates the ability to work in more historically marginalized or underrepresented. Although
dynamic, flexible ways, with employees in Brazil and China employees express some concerns over the harmful potential of
valuing the ability to collaborate with coworkers across AI, those in the emerging markets are more optimistic, with
various markets as the #1 benefit of tech in the more than 8-in-10 employees in Brazil and China
workplace. agreeing that AI can be used to make the workplace
more diverse and inclusive.
If a more diverse and inclusive workplace is the goal,
technology has the potential to get us there—it One potential solution to ensure technology is a force for good,
facilitates human connection, understanding, and, ultimately, according to employees, is to have future innovations
empathy. From creating dynamic and flexible work environments spearheaded and developed by diverse and inclusive
to improving global employee connectivity, technology is already developer teams, who will challenge assumptions and
moving us in the right direction. provide fresh perspectives.

51
Technology = Flexibility
An overwhelming majority of employees feel that When it comes to how tech makes work more
technological advances have allowed people to dynamic and flexible, employees in the US and UK
work in more dynamic and flexible ways. value how technology has made it easier to do
various assignments and fulfill various
95% 95% 98% responsibilities, while in Brazil and China, employees
92% value the ability to collaborate. In Germany,
83% employees value flexibility.

Making it easier to complete work assignments or


responsibilities

Making it easier to complete work assignments or


responsibilities

Working more flexible hours

Being able to collaborate with coworkers in different


office locations

Being able to collaborate with coworkers in different


office locations
“Strongly” or “somewhat” Agree [Top-2 Box] with “Advances in technology have allowed people to
work in more dynamic and flexible ways”
In which of the following ways has technology empowered you to work in more dynamic and flexible
ways? [Top response in each market] 52
Tech as Facilitator
Employees across all markets feel that technology is playing a big role in advancing workplace D&I – this is
especially true in emerging markets like Brazil and China, where more than 8-in-10 employees believe tech is
playing “extremely” or “very” large role in cultivating diverse and inclusive environments in the workplace.

34% 52%

32%
51%

28% 32%

33%
25%

14% 12%

Extremely large role Very large role

How big of a role do advances in technology play in cultivating diverse and inclusive environments in the workplace?
53
AI: Opportunities and Challenges for D&I
Some employees worry that Artificial Intelligence
could be harmful to people from marginalized or
underrepresented communities “AI is basically the start of when we stop
thinking, learning and doing for ourselves. We
• This worry is consistent across markets: US (57%), UK (45%), Germany become overdependent on AI which will have
(41%), Brazil (54%), China (64%) to be programmed or enhanced with learning
ability. There have been several books and
movies why that can be a possible bad idea.”
- Female, 31, US
However, employees also feel that Artificial
Intelligence can be used to make workplaces more
diverse and inclusive.
• This is especially true in Brazil (82%) and China (92%), with more than
8-in-10 employees in agreement
• About half of respondents in the US (54%), UK (51%), and Germany
(51%) feel the same “因为人工智能可以理性的分析问题,而
人比较感性,避免了感情用事.”

“Because artificial intelligence can analyze


problems rationally, and people are more
emotional, avoiding emotional use.” -
Female, 27, China

Please indicate how much you agree or disagree with the following statement: Artificial Intelligence (AI) could be harmful to people from
marginalized or underrepresented communities. [Top-2 Box, “Strongly” + “Somewhat” Agree]
Please indicate how much you agree or disagree with the following statement: Artificial Intelligence (AI) can be used to make organizations more 54
diverse and inclusive. [Top-2 Box, “Strongly” + “Somewhat” Agree]
Diverse and Inclusive Teams Create Better Tech

Employees across all markets, particularly in the US, Brazil, and China, agree that
technology products and services are generally better when developed by teams
consisting of different types of people (e.g., gender, age, sexual orientation,
ethnicity, disability, etc.).
84%
78%
71%
52%
61% 28%
57%
35%
42%
36%
50%

35%
32%

20% 21%

Much better Somewhat better


In your opinion, are technology products and services better or worse when they are developed by teams consisting of different types of people (e.g., 55
gender, age, sexual orientation, ethnicity, etc.)?
The Benefits of Diverse Teams in the
Development Process
Tech developed by diverse and inclusive
teams of people…

Will be more appropriate for broader groups of


different people

52% 48% 60%


45% 51%
Will be more inclusive

50% 36% 63%


45% 51%
Which of the following do you believe are the greatest benefits of having diverse and inclusive groups of employees?
56
Employees see the benefits of technology
being developed by diverse teams
Tech developed by diverse and inclusive
teams of people…
Will be more innovative

44% 39% 45% 50% 54%

Will be easier to use for broader groups of different


people

49% 46% 45% 52% 53%


Will ensure that different types of people are getting
jobs in the tech sector

47% 41% 41% 51% 46%


57
Which of the following do you believe are the greatest benefits of having diverse and inclusive groups of employees?
Thank you!
APPENDIX
Methodology
Lenovo and Intel commissioned Zeno Group to conduct an online survey among n = 5,096 employees across 5
global markets (United States, United Kingdom, Brazil, Germany, China) in order to understand the evolving role
of diversity and inclusion within the workplace. The survey consisted of a series of closed-end and open-ended
questions.
The survey fielded December 19, 2019 to January 7, 2020, and the margin of error is +/- 3 percentage points for
each market at a 95% confidence level.
To qualify as “employees” for the survey, respondents had to meet the following criteria:
• Age 18+
• Employed full-time or part-time
• Not self-employed
• Any business size
• Any level of seniority/tenure at job

60
What resources are offered for those dealing with mental health issues are your workplace?
Methodology Continued
Globally, 86% of respondents were employed full-time and 14% were employed part-time. Respondents had to have
access to the Internet (through any device, including mobile) in order to complete the survey.
Respondents were recruited by Lucid, using double opt-in screeners in which respondents had to consent twice to
participate the survey. Respondents were asked a series of demographic questions, and weights were applied to
ensure a demographically representative population of “online” employees. Results of any sample are subject to
sampling variation. Visually impaired respondents were provided the option to participate via phone.
Market Sample Size (n) Language Ratio of Full- Quotas set on:
Time : Part-Time
Employees
US 1,054 American English 84:16 Age, Gender, Employment Status, Region
UK 1,007 British English 84:16 Age, Gender, Employment Status
Germany 1,011 German 79:21 Age, Gender, Employment Status
Brazil 1,012 Brazilian Portuguese 84:16 Age, Gender, Employment Status
China 1,012 Simplified Chinese 98:02 Age, Gender, Employment Status

For full survey results or for further inquiries, please email [email protected].
Demographics
Global US UK Brazil Germany China
Base (5096) Base (1019) Base (1019) Base (1019) Base (1019) Base (1019)
Gender
Female 50% 52% 49% 49% 51% 49%
Male 49% 47% 50% 50% 48% 51%
Non-binary 0% 1% 0% 1% 0% 0%
Prefer not to say 0% 0% 0% 0% 0% 0%
Age Range
18-24 13% 13% 10% 21% 8% 12%
25-34 30% 24% 22% 30% 23% 50%
35-44 25% 24% 25% 25% 25% 27%
45-54 19% 20% 25% 16% 24% 9%
55-64 11% 14% 15% 8% 18% 2%
65-74 2% 4% 2% 1% 2% 0%
75+ 0% 1% 0% 0% 0% 0%
Generation
Gen Z: 18-23 10% 11% 8% 17% 7% 9%
Millennials: 24 - 41 52% 45% 42% 54% 43% 75%
Gen Xers: 42 - 54 25% 26% 32% 20% 30% 14%
Boomers: 55 - 73 13% 18% 17% 9% 20% 2%
Matures: 74+ 0% 1% 0% 0% 0% 0%

Which of the following best describes your current employment status


Full-time employment 86% 84% 84% 84% 79% 98%
Part-time employment 14% 16% 16% 16% 21% 2%
Full-time student 1% 1% 0% 1% 0% 0%
Part-time student 1% 1% 0% 1% 0% 0%
Unemployed and looking for work 0% 0% 0% 0% 0% 0%
Unemployed and not looking for work 0% 0% 0% 0% 0% 0%
Disabled 0% 0% 0% 0% 0% 0%
Retired or semi-retired 0% 0% 0% 0% 0% 0%
Stay-at-Home parent / Caregiver 0% 0% 0% 0% 0% 0%
None of the above 0% 0% 0% 0% 0% 0%
Now, thinking about your primary employment / employer, which best
describes your primary employment or employer
Self-employed 0% 0% 0% 0% 0% 0%
Own my own company / business (have other employees who work for me) 3% 5% 2% 5% 3% 3%
Work at a family-owned business 6% 7% 6% 5% 9% 2%
Work at a domestic-based privately-held company 32% 24% 22% 33% 34% 45%
Work at a multinational privately-held company 15% 12% 22% 18% 15% 7%
Work at a multinational public company 9% 10% 9% 10% 10% 7%
Work at a domestic-based public company 15% 16% 11% 11% 15% 22%
Employed by local or national government 12% 13% 20% 11% 7% 9%
None of the above 8% 12% 7% 7% 8% 5%
What industry do you currently work in
Education 10% 11% 12% 11% 8% 7%
Energy 2% 1% 2% 2% 1% 4%
Financial services - banking, insurance, accounting 9% 8% 8% 9% 7% 11%
Food production 2% 2% 2% 3% 2% 1%
Government - local, state, national 6% 4% 8% 8% 5% 4%
Healthcare 9% 14% 13% 4% 9% 4%
Hotel and travel services 2% 2% 2% 1% 2% 2%
Manufacturing 12% 7% 10% 4% 12% 26%
Media, entertainment 1% 1% 1% 1% 2% 2%
Non-profits, NGOs, advocacy organizations 2% 2% 2% 0% 4% 1%
Professional services - legal, consulting 3% 2% 3% 3% 5% 2%
Public relations, advertising, marketing, market research 2% 1% 1% 3% 3% 1%
Real estate or construction 4% 3% 3% 3% 3% 9%
Restaurants, dining 3% 4% 3% 2% 2% 2%
Retail 10% 10% 12% 8% 10% 8%
Technology 11% 10% 6% 19% 8% 12%
Transportation (planes trains, cars, infrastructure) 4% 3% 4% 4% 5% 2%
Other - Please specify: 10% 12% 10% 14% 11% 3%
**US Only**_Which of the following best represents your ethnic or racial
background
WHITE 0% 65% 0% 0% 0% 0%
BLACK 0% 14% 0% 0% 0% 0%
HISPANIC, LATINO 0% 14% 0% 0% 0% 0%
ASIAN 0% 5% 0% 0% 0% 0%
MIDDLE EASTERN 0% 0% 0% 0% 0% 0%
AMERICAN INDIAN 0% 1% 0% 0% 0% 0%
OTHER 0% 1% 0% 0% 0% 0%
**US Only**_Are you of Hispanic or Latino descent
Yes 0% 6% 0% 0% 0% 0%
No 0% 94% 0% 0% 0% 0%
**Brazil Only**_What region do you currently live in
North Region 0% 0% 0% 5% 0% 0%
Northeast Region 0% 0% 0% 20% 0% 0%
Central-West Region 0% 0% 0% 8% 0% 0%
Southeast Region 0% 0% 0% 52% 0% 0%
South Region 0% 0% 0% 15% 0% 0%
DO NOT LIVE IN BRAZIL 0% 0% 0% 0% 0% 0%
**Brazil Only**_Which of the following best represents your ethnic or racial
background
Branca 0% 0% 0% 55% 0% 0%
Parda 0% 0% 0% 32% 0% 0%
Negra 0% 0% 0% 9% 0% 0%
Amarela 0% 0% 0% 2% 0% 0%
Indígena 0% 0% 0% 1% 0% 0%
Outro/a - Especifique: 0% 0% 0% 1% 0% 0%
None of the above 0% 0% 0% 0% 0% 0%
**UK Only**_Where do you live
East of England 0% 0% 8% 0% 0% 0%
East Midlands 0% 0% 6% 0% 0% 0%
London 0% 0% 13% 0% 0% 0%
North East 0% 0% 5% 0% 0% 0%
North West 0% 0% 13% 0% 0% 0%
Northern Ireland 0% 0% 2% 0% 0% 0%
Scotland 0% 0% 7% 0% 0% 0%
South East 0% 0% 11% 0% 0% 0%
South West 0% 0% 10% 0% 0% 0%
Wales 0% 0% 5% 0% 0% 0%
West Midlands 0% 0% 10% 0% 0% 0%
Yorkshire and the Humber 0% 0% 10% 0% 0% 0%
DO NOT LIVE IN UK 0% 0% 0% 0% 0% 0%
**UK Only**_Which of the following best represents your ethnic or racial
background
White 0% 0% 87% 0% 0% 0%
- Indian, Pakistani, Bangladeshi, Chinese, Japanese, Korean, Vietnamese, Thai, etc. 0% 0% 8% 0% 0% 0%
African, Black, Caribbean 0% 0% 3% 0% 0% 0%
can - Lebanese, Syrian, Jordanian, Iraqi, Egyptian, Palestinian, Persian, Turkish, etc. 0% 0% 1% 0% 0% 0%
ino - Cuban, Mexican, Puerto Rican, Dominican, Central American, South American 0% 0% 0% 0% 0% 0%
Other - Please specify: 0% 0% 1% 0% 0% 0%
**Germany Only**_What state do you currently live in
Baden-Wuerttemberg 0% 0% 0% 0% 11% 0%
Bavaria 0% 0% 0% 0% 15% 0%
Berlin 0% 0% 0% 0% 8% 0%
Brandenburg 0% 0% 0% 0% 3% 0%
Bremen 0% 0% 0% 0% 1% 0%
Hamburg 0% 0% 0% 0% 4% 0%
Hesse 0% 0% 0% 0% 7% 0%
Lower Saxony 0% 0% 0% 0% 7% 0%
Mecklenburg-Vorpommern 0% 0% 0% 0% 2% 0%
North Rhine-Westphalia 0% 0% 0% 0% 21% 0%
Rhineland-Palatinate 0% 0% 0% 0% 4% 0%
Saarland 0% 0% 0% 0% 1% 0%
Saxony 0% 0% 0% 0% 5% 0%
Saxony-Anhalt 0% 0% 0% 0% 4% 0%
Schleswig-Holstein 0% 0% 0% 0% 2% 0%
Thuringia 0% 0% 0% 0% 4% 0%
DO NOT LIVE IN GERMANY 0% 0% 0% 0% 0% 0%
**China Only**_What province do you currently live in
Anhui 0% 0% 0% 0% 0% 2%
Beijing 0% 0% 0% 0% 0% 17%
Chongqing 0% 0% 0% 0% 0% 3%
Fujian 0% 0% 0% 0% 0% 3%
Guangdong 0% 0% 0% 0% 0% 19%
Gansu 0% 0% 0% 0% 0% 0%
Guangxi Zhuang 0% 0% 0% 0% 0% 0%
Guizhou 0% 0% 0% 0% 0% 1%
Hainan 0% 0% 0% 0% 0% 0%
Hebei 0% 0% 0% 0% 0% 2%
Heilongjiang 0% 0% 0% 0% 0% 1%
Henan 0% 0% 0% 0% 0% 1%
Hong Kong 0% 0% 0% 0% 0% 0%
Hubei 0% 0% 0% 0% 0% 3%
Hunan 0% 0% 0% 0% 0% 2%
Inner Mongolia 0% 0% 0% 0% 0% 0%
Jiangsu 0% 0% 0% 0% 0% 5%
Jiangxi 0% 0% 0% 0% 0% 1%
Jilin 0% 0% 0% 0% 0% 0%
Liaoning 0% 0% 0% 0% 0% 2%
Macau 0% 0% 0% 0% 0% 0%
Ningxia Hui 0% 0% 0% 0% 0% 0%
Qinghai 0% 0% 0% 0% 0% 0%
Shaanxi 0% 0% 0% 0% 0% 1%
Shandong 0% 0% 0% 0% 0% 4%
Shanghai 0% 0% 0% 0% 0% 20%
Shanxi 0% 0% 0% 0% 0% 1%
Sichuan 0% 0% 0% 0% 0% 5%
Tianjin 0% 0% 0% 0% 0% 2%
Tibet 0% 0% 0% 0% 0% 0%
Xinjiang Uyghur 0% 0% 0% 0% 0% 0%
Yunnan 0% 0% 0% 0% 0% 0%
Zhejiang 0% 0% 0% 0% 0% 4%
DO NOT LIVE IN CHINA 0% 0% 0% 0% 0% 0%
How long have you been working for your current employer
Less than 1 year 9% 12% 9% 11% 9% 5%
1 - 2 years 15% 16% 15% 17% 14% 13%
3 - 5 years 26% 24% 25% 27% 22% 34%
6 - 10 years 25% 24% 21% 27% 22% 32%
11 - 20 years 15% 15% 19% 13% 15% 11%
More than 20 years 9% 9% 11% 5% 17% 5%
Altogether, how many years have you been in the workforce
Less than 1 year 5% 2% 2% 9% 9% 2%
1 - 2 years 9% 5% 6% 16% 12% 5%
3 - 5 years 19% 12% 15% 25% 22% 22%
6 - 10 years 24% 18% 16% 29% 23% 37%
11 - 20 years 19% 21% 21% 14% 17% 23%
More than 20 years 24% 42% 41% 8% 17% 12%

Which of the following best describes your position / title at your company
Owner / President / CEO 4% 5% 3% 6% 3% 3%
Executive / C-Suite (CFO, COO, CTO, CIO) 5% 5% 3% 6% 5% 5%
Executive Director / Managing Director / Director 8% 8% 5% 16% 6% 5%
Partner / Managing Partner 4% 3% 3% 9% 4% 3%
Other Senior Management 10% 7% 8% 9% 6% 17%
Mid-level or Junior Management 21% 16% 24% 11% 11% 45%
Professional / Individual Contributor 17% 15% 14% 13% 30% 13%
Employee / Staff 30% 38% 39% 27% 34% 9%
Other - Please specify: 1% 2% 1% 3% 1% 0%
Approximately how many employees does your company have (across all
locations and business units)
Fewer than 10 6% 6% 5% 11% 9% 1%
11 - 49 10% 11% 9% 11% 13% 6%
50 - 99 11% 9% 9% 10% 12% 12%
100 - 249 13% 13% 13% 10% 12% 17%
250 - 499 12% 10% 12% 10% 10% 17%
500 - 999 14% 13% 11% 14% 11% 21%
1,000 - 4,999 16% 15% 16% 16% 14% 18%
5,000 - 9,999 6% 6% 8% 8% 7% 4%
10,000 + 12% 15% 17% 10% 12% 5%
Which of the following best describes your marital status
Married 52% 44% 47% 53% 42% 74%
Not married and living with partner 16% 17% 20% 10% 21% 11%
Not married and not living with partner 24% 28% 26% 30% 24% 14%
Widowed 1% 2% 1% 1% 2% 0%
Divorced or separated 7% 9% 7% 6% 10% 1%
Do you have children under 18 living at home with you
Yes 48% 41% 43% 54% 35% 67%
No 52% 59% 57% 46% 65% 33%
**US Only**_Do you live in a
City or urban area 0% 41% 0% 0% 0% 0%
Suburb 0% 43% 0% 0% 0% 0%
Rural area 0% 16% 0% 0% 0% 0%
**US Only**_Which of the following best describes your highest level of
education
High school, GED or less 0% 18% 0% 0% 0% 0%
Vocational or technical school 0% 5% 0% 0% 0% 0%
Some college, 2-year college, associate's degree 0% 29% 0% 0% 0% 0%
4-year college degree, bachelor's degree 0% 33% 0% 0% 0% 0%
Post-graduate (e.g. master's, doctorate) 0% 15% 0% 0% 0% 0%
**US Only**_Which of the following best describes your total household
income, before taxes, for 2018
Under $25,000 0% 11% 0% 0% 0% 0%
$25,000 to $49,999 0% 23% 0% 0% 0% 0%
$50,000 to $74,999 0% 22% 0% 0% 0% 0%
$75,000 to $99,999 0% 15% 0% 0% 0% 0%
$100,000 to $124,999 0% 10% 0% 0% 0% 0%
$125,000 to $149,999 0% 7% 0% 0% 0% 0%
$150,000 or more 0% 10% 0% 0% 0% 0%
Prefer not to answer 0% 2% 0% 0% 0% 0%
**Brazil Only**_Do you live in a
City or urban area 0% 0% 0% 97% 0% 0%
Village or rural area 0% 0% 0% 3% 0% 0%
**Brazil Only**_Which of the following best describes your highest level of
education you have completed
High school (Ensino Médio) 0% 0% 0% 25% 0% 0%
Technical (Ensino Técnico) 0% 0% 0% 13% 0% 0%
Bachelor's degree (Bachalerado / Licenciatura) 0% 0% 0% 43% 0% 0%
Master's degree (Mestrado) 0% 0% 0% 14% 0% 0%
Doctorate (Doutorado) 0% 0% 0% 6% 0% 0%
**Brazil Only**_Which of the following best represents your total monthly
household income
Less than 1,356 reals 0% 0% 0% 5% 0% 0%
1,357 - 2,034 reals 0% 0% 0% 13% 0% 0%
2,035 - 3,390 reals 0% 0% 0% 16% 0% 0%
3,391 - 6,780 reals 0% 0% 0% 29% 0% 0%
6,781 - 13,560 reals 0% 0% 0% 21% 0% 0%
13,561 - 33,900 reals 0% 0% 0% 9% 0% 0%
33,901 reals or more 0% 0% 0% 5% 0% 0%
Prefer not to answer 0% 0% 0% 2% 0% 0%
**UK Only**_Do you live in a
City or urban area 0% 0% 39% 0% 0% 0%
Outskirts near a city or urban area 0% 0% 35% 0% 0% 0%
Village, small town or rural area 0% 0% 26% 0% 0% 0%
**UK Only**_Which of the following best describes your highest level of
education you have completed
GCSE, O-level or below 0% 0% 25% 0% 0% 0%
A-level 0% 0% 26% 0% 0% 0%
University graduate 0% 0% 31% 0% 0% 0%
Post-graduate 0% 0% 15% 0% 0% 0%
Vocational 0% 0% 3% 0% 0% 0%
**UK Only**_Which of the following best represents your total annual
household income for 2018
Under £6,000 per year 0% 0% 1% 0% 0% 0%
£6,000-£12,999 per year 0% 0% 5% 0% 0% 0%
£13,000-£18,999 per year 0% 0% 10% 0% 0% 0%
£19,000-£25,999 per year 0% 0% 15% 0% 0% 0%
£26,000-£31,999 per year 0% 0% 13% 0% 0% 0%
£32,000-£47,999 per year 0% 0% 24% 0% 0% 0%
£48,000-£63,999 per year 0% 0% 16% 0% 0% 0%
£64,000 per year or more 0% 0% 14% 0% 0% 0%
Prefer not to answer 0% 0% 3% 0% 0% 0%
**Germany Only**_Which of the following best describes your highest level of
education
Gymnasium or below 0% 0% 0% 0% 53% 0%
Technical certificate 0% 0% 0% 0% 9% 0%
University graduate 0% 0% 0% 0% 21% 0%
Master's or Equivalent 0% 0% 0% 0% 15% 0%
Doctoral or Equivalent 0% 0% 0% 0% 2% 0%
**Germany Only**_Which of the following best describes your gross annual
household income for 2018
Less than 13,000€ 0% 0% 0% 0% 5% 0%
13,000€ - 17,999€ 0% 0% 0% 0% 7% 0%
18,000€ - 24,999€ 0% 0% 0% 0% 12% 0%
25,000€ - 34,999€ 0% 0% 0% 0% 20% 0%
35,000€ - 49,999€ 0% 0% 0% 0% 23% 0%
50,000€ - 89,999€ 0% 0% 0% 0% 22% 0%
90,000€ or higher 0% 0% 0% 0% 6% 0%
Prefer not to answer 0% 0% 0% 0% 5% 0%
**China Only**_Do you live in a
City or urban area 0% 0% 0% 0% 0% 98%
Village or rural area 0% 0% 0% 0% 0% 2%
**China Only**_Which of the following best describes the highest level of
education you have completed
Primary school, secondary school or vocational training 0% 0% 0% 0% 0% 5%
University, bachelor's degree 0% 0% 0% 0% 0% 75%
Post-graduate, master's, doctorate 0% 0% 0% 0% 0% 20%
**China Only**_Which of the following best represents your total monthly
household income
Less than ¥3,000 per month 0% 0% 0% 0% 0% 1%
¥3,000 - ¥4,999 per month 0% 0% 0% 0% 0% 2%
¥5,000 - ¥6,999 per month 0% 0% 0% 0% 0% 4%
¥7,000 - ¥8,999 per month 0% 0% 0% 0% 0% 6%
¥9,000 - ¥10,999 per month 0% 0% 0% 0% 0% 9%
¥11,000 - ¥12,999 per month 0% 0% 0% 0% 0% 12%
¥13,000 - ¥14,999 per month 0% 0% 0% 0% 0% 18%
¥15,000 per month or more 0% 0% 0% 0% 0% 47%
Prefer not to answer 0% 0% 0% 0% 0% 1%

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