Link Building Budget Proposal

Subject: Proposal for Link Building Budget

I am writing to present a comprehensive proposal for the allocation of funds towards the
essential strategy of link building within our digital marketing initiatives. As discussed, the
proposed budget for link building encompasses guest posting and link insertion, with pricing
structured according to the authority of the respective websites.

Objective:

The primary objective of this proposal is to strategically allocate resources to enhance our
website’s online presence and domain authority through reputable link building methods. This
investment aims to improve our search engine rankings, drive organic traffic, and augment our
brand’s visibility within our target market.

Proposed Monthly Budget and Backlink Targets:

The proposed monthly budget for link building activities stands at approximately $500 USD. This
allocation is aimed at securing a minimum of 6 and a maximum of 10 backlinks per month.

Proposed Budget Allocation:

The budget for link building activities has been structured to accommodate the diverse costs
associated with various tiers of websites, considering their authority and relevance. The plan is
outlined as follows:

Guest Posting:

Low-quality websites: $30-$60 (General websites or those with low DA and traffic)

Medium-quality websites: $70-$150 (Niche-focused websites with 30+ DA and 1k+ traffic)

High-quality websites: $150-$200 (High authority and niche-specific websites)

Link Insertion:

Low-quality websites: $10-$25 per link

Medium Authority Sites: $25-$50 per link

High-quality websites: $50-$100 per link

Here’s some examples on how website owners' price this kind of collaboration (samples are
from my link building campaign to my previous clients):

Note: I currently can’t show the Ahrefs metrics (domain rating and organic traffic) of the websites
as our current Ahrefs subscription are on-hold, alternatively, I’ll just show the traffic of each
website that I gathered from free tools.

Urdesignmag.com

DA: 78

Traffic: 41.3K
 ● Here, their price for guest posts was $100 and $50 for link insertion.

Studybreaks.com

DA: 63

Traffic: 147K
 ● On this one, their original pricing for guest posts stands at $325, while for link
insertion, it was initially $125. Through negotiation, I successfully reduced the link
insertion cost to $75. I refrained from negotiating the guest post price as it was
already high, and attempting to negotiate might have risked rejection of the offer.

Filmdaily.co

DA: 64

Traffic: 776K
 ● This situation is a bit tricky as they offer different pricing for 1-year placements
versus permanent links. Initially, their rates for guest posts were $80 for a 1-year
placement and $150 for a permanent link. Regarding link insertion, they quoted $50
for 1-year placement and $80 for permanent links. Through negotiation, I secured a
reduced price of $40 for the permanent link in the case of link insertion.

Krafitis.com

DA: 53

Traffic: 6.7K
 ● Here’s an example of a low-quality website because it covers various general topics.
Their pricing for both guest posts and link insertion was $20.

- So, those were snapshots from my previous campaigns, showing how different websites
price their guest posts and link insertions. It's quite a mix out there! Some stick to fixed
rates, while others are open to negotiation. The key takeaway? It's not just about the
numbers; it's about finding websites that align perfectly with what we're aiming for. Those
traffic stats, though not as detailed as Ahrefs, still give us a glimpse into their online
presence and potential impact on our link-building efforts!

Expected Results and Timeline:

It's anticipated that the results of this campaign will become noticeable after approximately 3
months. These results may manifest in various ways:

Increase in Organic Traffic: A gradual increase in organic traffic to our website.

Domain Authority and Domain Rating: Expecting immediate growth in these metrics due to
the high-quality backlinks.

Enhanced Google Rankings: Focused efforts on local keywords, such as terms incorporating
"Maryland," "MD," and other specific areas within Maryland, aiming for noticeable improvements
in Google rankings for these localized keywords.

Strategy and Execution Plan:

This strategy involves meticulous vetting of potential websites to ensure relevance and
credibility within our industry. We will pursue partnerships with high-quality sites for guest posts
and link insertions to ensure the best return on investment. I will monitor performance and adapt
strategies to maximize the impact of these activities.

Budget Justification:

The proposed budget allocation is carefully structured to ensure that we target high-authority
websites that will yield the most significant impact on our SEO efforts. The varying pricing
reflects the diversity of sites and their potential to contribute to our digital marketing objectives.
Next Steps:

Upon approval, we will initiate the process by identifying and contacting reputable websites for
collaboration. We aim to start this strategy as early as possible to leverage the benefits of
enhanced link building.

I am open to discussing this proposal further to address any queries or modifications necessary
to align it with our company's goals and objectives.

Thank you for considering this proposal. Your support and insight on this matter are greatly
appreciated.