EXECUTIVE EDUCATION

Global Leadership and Strategy Program

Think Beyond Boundaries
July 13-23, 2015

2014 GLS Participants

Expand your company’s global potential and network

Prepare to develop and expand your international business expertise through the Global Leadership and Strategy program at
the University of Washington’s Michael G. Foster School of Business. This two-week intensive executive education program
in Seattle, Washington offers executives and senior managers powerful ideas and useful tools for leadership and strategic
thinking tuned to the realities of today’s global economy.

Throughout this dynamic program, you will learn from the Foster School’s experienced faculty as well as guest speakers who
are senior executives in multinational corporations. You will also learn from, and interact with, your fellow participants who
are a diverse group of international business leaders. The program provides insight into the development and execution of a
successful global strategy.

WHY CHOOSE THE UNIVERSITY OF WASHINGTON (UW) FOSTER SCHOOL OF BUSINESS?

• Since its establishment in 1917, the UW Foster School • With its strategic port location and Pacific Rim access,
of Business has continued to rank high in the public, Seattle is an economic hub for high technology, aerospace
national and international academic space. The Economist’s and international commerce. The Foster School of Business
2014 MBA rankings place Foster among the world’s elite has ties to many of the region’s Fortune 500 companies,
business schools. The Foster full-time MBA ranks #21 in the including Costco, Microsoft, The Boeing Company,
US and #30 in the world. Weyerhaeuser, Nordstrom, PACCAR, Amazon.com,
Expedia.com, and Starbucks.
• Bloomberg selected Washington state as the #1 Most
Innovative State in the nation in 2013. The ranking is • Many of the same faculty members who teach in Foster
due to the large technology workforce, high productivity MBA programs also teach in the Global Leadership and
rates and plethora of public companies in aerospace, Strategy Program.
biotechnology and computer technology.

“It was important

for me to take
a break from
my routine and
immerse myself
into a program
that can help me
understand and
better prepare me
to address various
issues, craft strategies that are sustainable in
a global economy and provide leadership in
growing cross cultural business.”

AVINASH TIWARI | VICE PRESIDENT

SIMON GOLUB & SONS
ABOUT THE PROGRAM
How can global companies effectively shelter core assets, stay true to their cultural values, and position themselves for
maximum advantage? Leadership and Strategic Thinking are two core components in answering these questions and helping
companies move forward. While global competition gets tougher those companies with strong leadership and strategic
thinkers will get ahead. Come and join a group of leaders from around the globe who can help you sharpen your leadership
and critical thinking skills. You will learn about the following topics during the ten-day program:

GLOBAL LEADERSHIP
Leadership is a necessary component for global success in any business.
Influential leaders are adept at building teams and partnerships that transcend
Network with business
personal interests and cultural differences within organizations and between
countries. In these sessions, you will:
leaders from the U.S. and
• Learn to apply successful leadership and decision-making models to develop
your full potential as a global business leader
abroad in a collaborative
• Develop the critical leading and influencing skills necessary to sustain
long-term organizational success through a combination of class sessions,
learning environment
discussion, simulation, and self-assessment

COMPETITIVE STRATEGY AND ENTREPRENEURSHIP FOSTERING CREATIVITY AND INNOVATION

Explore why firms succeed and why they fail. The focus will be on the factors Examine the structures and processes that facilitate organizational creativity
that increase the probability of competitive success. The objective is to sharpen and innovation. Sessions will focus on an often overlooked facet of managerial
your ability to analyze, evaluate, and modify organizations’ strategies in light success—knowing how and when to make the right social connections which
of changing conditions in the economic, technological, political/legal and can enhance managerial influence and efficiency, and how networks can
social environments. Broadly, the focus will be on the context within which the promote or hinder creativity and innovation.
decision maker operates, the pressures of performance and both the personal
and professional limitations of the individual executive as he or she tries to
STRATEGIC MARKETING AND GLOBAL BRANDING
manage effectively.
Marketing is the art and science of creating customer value and marketplace
exchanges that benefit the organization and its stakeholders. The ultimate
GLOBAL ECONOMICS goal of most businesses is to make a profit, and profits fundamentally depend
Learn about the impact of global economics in strategy formulation by on the firm’s ability to persuade consumers to buy their products/services.
developing a framework for understanding global economics. This program will These sessions will examine:
give you: • Understanding consumer decision making
• An overview of the four markets in the global economy: • Formulating a marketing program
1) Goods and services 2) Domestic financial 3) Foreign exchange 4) Labor • The eight steps necessary for building and maintaining a strong brand
and capital • Building brand equity and determining the optimal strategies for
• An understanding of recession and boom causes by focusing on the international brand expansion.
components of total spending on final goods and services: consumption,
investment, government spending, and net exports
GLOBAL STRATEGY
• Insight on the movements in current exchange rates as well as the
Effective global strategy requires an array of knowledge, including how to
consequences for countries that tie their currency to the U.S. dollar
manage key relationships at all levels and across countries and cultures;
understanding the choices involved in setting and implementing strategies
INVESTMENT VALUATION for global competition; and knowing how differences in values and norms
These sessions will provide an overview of how to use time value of money can influence how people work together to execute a strategy. During these
tools to make decisions and estimate valuations such as: sessions you will:
• Define the internal rate of return, or IRR • Examine ownership structures of international ventures and the challenges
• Estimate an investment’s relevant costs and benefits of cross-border collaboration
• Calculate future free cash flows • Develop a broader vision and gain insight on how to position your
• Develop a framework for capital budgeting decisions organization to operate and compete effectively worldwide
• Analyze the benefits and drawbacks of globalization, free trade and the
focus of the World Trade Organization

For more information on program topics, schedule and faculty, please visit: foster.washington.edu/gls
Take the Next Step
PROGRAM SCHEDULE
We continually fine-tune our content to address the critical
issues businesses are facing today. Our faculty and guest
speakers focus on thinking strategically and how to most
effectively prepare your organization now for stronger
positioning in the future.
Visit our website at foster.washington.edu/GLS for the
most current program schedule.

REGISTRATION AND TUITION ACCOMMODATIONS

Apply online at foster.washington.edu/GLS For those participants requiring lodging, a special rate has
The GLS tuition rate for 2015 is US$5,850. The tuition been arranged with the Hotel Deca (www.hoteldeca.com),
includes instruction, all instructional materials, executive which is located within walking distance from the University
of Washington campus. You may call the hotel directly
education facilities, coffee and refreshments, most meals,
at 1.800.899.0251 to make a reservation, or Executive
and a Certificate of Completion from the Michael G. Foster
Education will be happy to make a reservation on your behalf.
School of Business.
Visit our website at foster.washington.edu/GLS for current
The registration deadline is July 1, 2015, but it is strongly
information on room rates at Hotel Deca.
encouraged that you register early as space is limited.

PARTICIPANT CRITERIA REFUND POLICY

If a registered participant withdraws at least two weeks prior
Please note that all classes and written materials will be
to the start of the program a replacement from the same
presented in English. Participants must be proficient in
organization who meets participant criteria may be made. If
English in order to participate actively in discussions, study
a suitable replacement is not available, or if the organization
group sessions, and to effectively interact with other
chooses not to participate, a US$500 cancellation fee will be
executives.
charged.

REGISTER ONLINE TODAY

WEB: foster.washington.edu/gls
PHONE: 206.543.8560
E-MAIL: [email protected]
Michael G. Foster School of Business
Bank of America Executive Center, 228Q - Box 353225
Seattle, WA 98195-3225, USA