After the globalization of India economy in 1991 the

telecommunication
sector remained one of the most happening sectors in India. The recent
years
witnesses rapid and dramatic changes in the field of telecommunications. In
the last
few years more and more companies both foreign, domestic, come into
cellular
service, service market and offers large number of services to the people
R.R. INSTITIUTE OF MORDERN TECHNOLOGY

MBA Department
(2023 – 2024)
A MINI PROJECT ON
CUSTOMER SATISFACTION TOWARDS RELIANCE JIO

Submitted By -:
Tanay Thapar
Roll No.
Project Guide
Mr. Adiya Swaroop Shukla
Deputy HOD
(Management Dpt)

ACKNOWLEGEMENT
I feel immense pleasure to give the credit of my project work not only to one

Individual as this work is integrated effort of all those who concerned with it.

I want to owe my thanks to all those individuals who guided me to move on

the track.

I am highly indebted to my esteemed learned teacher, project guide and

supervisor Mr. Aditya Swaroop Shukla, Professor , R.R. institute of

modern

Technology ,Lucknow for his rich knowledge and experience, invaluable

Guidance ,constant supervision and constructive suggestions which he had

been patiently imparting to me and without whose help the completion of the

present work would have not been possible.

Last but not least, I would thank all my friends, Faculty members and all

Respondents who rendered their precious time for contributing their skills and

To fill the e- questionnaire, which made my project more appealing and

Attractive.
 DECLARATION

This is to inform you that I Tanay Thapar student of MBA, have

personally worked on the project entitled “Consumer Satisfaction
Towaeds Reliance Jio” the data mentioned in this report were
obtained during genuine work done and collected by me. The data
obtained from other sources have been duly acknowledged. The result
embodied in this project has not been submitted to any other
university or institute for the award of any degree.
 Table of Content
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services.It will differentiate our mobile services from our competitors
through ongoing investment in technology, distribution and customer
services,
providing both a great competitive value
The company is updating our retail footprint to a new Reliance JIO
concept
delivering a differentiated customer experience. A core part of our
promise to
customers is to ensure that their technical experts in store transfer all their
personal
data to their new LYF phone allowing them to walk out of the store with
their
phone fully functional. Extensive trials of our new concept store across all
markets
have shown significant increases in both sales and customer satisfaction.
The new
concept will be rolled out globally over the next upcoming years.

INTRODUCTION OF THE TOPIC

After the globalization of India economy in 1991 the

telecommunication sector remained one of the most happening
sectors in India. The recent years witnesses rapid and dramatic
changes in the field of telecommunications. In the last few years more
and more companies both foreign, domestic, come into
cellular
service, service market and offers large number of services to
the people.

A consumer may be referred to anyone engaged in evaluating,

acquiring, using or disposing of services which he expects will
satisfy his wants. If any producer makes out the marketing
programmer ignoring the consumer preferences, he cannot
possibly achieve his ultimate objectives. A manufacturer must
plan his production and
distribution to suit the consumer’s convenience rather than his
own. Therefore a marketer must know more and more about the
consumers, so that the products can be produced in such a fashion to
give satisfaction to them.

In the year of 1989, the number of cell phone users in India was
zero. In the year of 1999 the number of cell phone users has gone
up by 13 lakh. In the year of 2000 the number of cell phone users
has risen by one million. Indian telecom sector added a
staggering 227.27 million wireless mobile users in the 12 months
between March 2010 and March 2011, while the overall
teledensity has increased to 81.82% as of 30 November 2015, and
the total numbers of telephone phone users (mobile & landline)
have reached 1009.46 million as of May,2015.Now currently
telephone subscriber (mobile & landline) is 1058.01 million (May
2016).

The company is reconfiguring to meet the growing demand for

mobile services.It will differentiate our mobile services from our
competitors through ongoing investment in technology,
distribution and customer services, providing both a great
competitive value
The company is updating our retail footprint to a new Reliance
JIO concept delivering a differentiated customer experience. A
core part of our promise to
customers is to ensure that their technical experts in store transfer
all their personal data to their new LYF phone allowing them to
walk out of the store with their phone fully functional. Extensive
trials of our new concept store across all markets have shown
significant increases in both sales and customer satisfaction. The
new
concept will be rolled out globally over the next upcoming years.
 REVIEW LITRATURE:
1) Abhishek Kumar Singh and Malhar Pangrikar (2013) did a
study titled “A Study Report, toFind out Market Potential for 4G
Businesses in Pune”. The Report is all about “Study of
market potential for 4G business in pune” and also to know
about the customer perceptions and attitudestowards their
current service provider. Satisfaction level of the customers was
also judged. Thecustomer expectations were analyzed
thoroughly. Major factors considered in research are: whatare
the needs of the companies based on the data services usage,
major player in internet services,and support to customers. The
research was conducted on companies mainly from Industries
likeIT, Education, Manufacturing and others which are located
in Pune city. It is clear from the surveydone that Reliance &
Tata are Leading Internet service Provider; they are providing
products likeData Card, Broadband etc to the corporate end
users. Most of the companies are getting internetspeed form
1MBPS-4MBPS. Most of the companies are having good
perception about 4G and arewilling to switch to it from their
current service provider. Speed of 4G is around than 30 to
35MBPS, is going to boom the Market. Because majority of the
companies are facing Speed problem with their current ISP.4G
spectrum is a research item for next-generation wide-area
cellular radio,which focuses on 4Gtechnologies, 4G networks
and 4G systems. 4G technologies shall include three basic
areas of connectivity which are personal area networking (such
as Bluetooth), local high-speed access points on the network
such as wireless technologies and cellular connectivity.At the
moment, many companies have established projects for 4G
systems developmet.4G can provide services for a wide range of
speed facility that support global roaming and eachcompany will
be able to interact with internet-based information and available
in every part of country.
2) C. Boobalan et al (2017) in their study on, “customer’s
satisfaction towards Reliance JIO simwith special reference to
Dharmapuri District” made an attempt to know the satisfaction
level of multi customers. Most of the customers are selectiong
Reliance JIO is comes under for sim cardsare free and most
of the customers
for understanding the income and satisfaction level of JIOservic
es is comes under between (10001- 20000). Finally conclude
that most of the customers aresatisfied with the current JIO
services.
3) K. R. Mahalaxmi and N. Suresh Kumar (2017) in this article
titled, “A study on service qualityand its impact on customer’s
preference and satisfaction towards Reliance JIO in trichy
region”focus on to the service quality and satisfaction level of
Reliance JIO. This study reveals
that peoples with age group up to 35 were 78 per cent users of R
eliance JIO. The advertisement hasmotivates most of the
customers to prefer this network.
4) Dr. Gowthamichintala et al (2017) in
this article entitled, “customers satisfaction towardstelecommuni
cation service provider-A study on Reliance JIO” is to know the
satisfaction level of the customers. The gender wise analysis of
the customers satisfaction is conclude that there is nodifference
in the opinion of male and female respondents on the
satisfaction level towards theservice provided by the JIO
services.
5) Mahalaxmi KR , Suresh Kumar N,(2017) ,“Changing the
Indian telecom sector: Reliance Jio”,the study aimed to identify
customer’s preference towards the Reliance JIO mobile
service provider and to know the customer satisfaction level tow
ards Reliance JIO Mobile service provider in Trichy region.
The study was descriptive in nature. The study was carried
out througha pilot survey from 50 respondents. The results of
the survey were analysed using chi square test.The study
revealed that most of the students preferred to choose their
 service provider as RelianceJIO and 97% of the respondents
were satisfied with the services provided by the Reliance JIO.
6) Aman Banchhor et al.,(2015), state in their study that Jio is the
only company who is usingfourth generation (4G) LTE services
and which is operating its network on 1800 MHz and
2300MHz bands in Mumbai. Jio facilitate the normal download
speed of 15-20 mbps. Lowestinternational call tariff in the
world. 4G handset with free connection for starting at as less
asRs.2999. No surge pricing on public holidays,
festivals and newyear. Reliance Jio manipulatesome marketing
strategies of competitive pricing and tariff plans, jio is offering
special
operatingown apps like Jioplay, Jiomoney, Jiosecurity etc., Jio is
going to charge 1/10th of standard intelecommunication
charge, Focusing on calls, text and data
respectively without any roamingcharges throughout India and
Student gets an additional 25% data usage if they registered
their sim card on a student.

OBJECTIVE OF THE STUDY

1. To study of customer satisfaction level on Reliance JIO products &
services.
2. To find the market potential and market penetration of Reliance
JIO products & services offerings in LUCKNOW
 INDUSTRY PROFILE

India has a fast-growing mobile services market with excellent

potential for the future. With almost five million subscribers
amassed in less than two years of operation, India's growth
tempo has far exceeded that of numerous other markets, such as
China and Thailand, which have taken more than five years to
reach the figures India currently holds. The number of mobile
phone subscribers in the country would exceed 50 million by 2010
and cross 300 million by 2016, according to Cellular Operators
Association of India (COAI).

According to recent strategic research by Frost & Sullivan, Indian

Cellular Services Market, such growth rates can be greatly
attributed to the drastically falling price of mobile handsets, with
price playing a fundamental role in Indian subscriber
requirements. Subscribers in certain regions can acquire the
handset at almost no cost, thanks to the mass-market stage these
technologies have reached internationally. The Indian consumer
can buy a handset for $150 or less. This should lead to
increased subscribership. This market is growing at an extremely
fast pace and so is the competition between the mobile service
provider.
With the presence of a number of mobile telephony services
providers including market leaders like Airtel, Reliance, Idea
Cellular, BSNL etc. who are providing either of the two network
technologies such as Global System for Mobile Communications
(GSM) and Code Division Multiple Access (CDMA). In cellular
service there are two main competing network technologies:
Global System for Mobile Communications (GSM) and Code
Division Multiple Access (CDMA).
Understanding the difference between GSM and CDMA will allow
the user to choose the preferable network technology for his needs.
Global System for Mobile Communication (GSM) is a new digital
technology developed by the European community to create a
common mobile standard around the world. It helps you achieve
higher sell capacity and better speech quality and one can enjoy
crystal clear reception on ones mobile phone. It automatically solves
the problem of eavesdropping on ones calls.

Before analyzing the telecom licensing framework in India, it is

imperative that one must examine what is a license. License
issued by the government is an authority, given to a person upon
certain conditions to do something which would have been illegal or
wrongful otherwise.

For example, a driver’s license issued by the government, gives

the authority to a person to drive a motor vehicle. There are three
main types of license fee which the government charges:

(I) initial license fee, which generally is non-refundable.

(II) annual license fee.
(III) additional fee for allocation of spectrum.

Licensing framework has been an integral part of India’s

telecommunication law. Under the Indian Telegraph Act, 1885,
section 4 gives power to the government to grant license to
any person to establish, maintain or use a telegraph.

Code Division Multiple Access (CDMA) describes a

communication channel access principle that employs spread
spectrum technology and a special coding scheme (where each
transmitter is assigned a code). It is a spread spectrum signaling, since
the modulated coded signal has a much higher bandwidth
than the data being communicated. CDMA is the current name for
mobile technology and is characterized by high capacity and small
cell radius. It has been used in many communication and navigation
systems, including the Global Positioning System and the
omnitracs satellite system for transportation logistics.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.
Indian mobile telephony market is increasing day by day and there
is more to happen
with technological up gradations occurring nearly every day
and the ever-increasing
demand for easier and faster connectivity, the mobile telephony
market is expected to race
ahead.

Indian mobile telephony market is increasing day by day and there

is more to happen with technological up gradations occurring
nearly every day and the ever-increasing demand for easier and
faster connectivity, the mobile telephony market is expected to race
ahead.

NATIONAL TELECOM POLICY 1994 (NTP 1994)

access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
access principle that employs spread spectrum technology and a special coding
scheme
(where each transmitter is assigned a code). It is a spread spectrum signaling,
since the
modulated coded signal has a much higher bandwidth than the data
being
communicated. CDMA is the current name for mobile technology and is
characterized
by high capacity and small cell radius. It has been used in many communication
and
navigation systems, including the Global Positioning System and the
omnitracs
satellite system for transportation logistics.
The National Telecom Policy was announced in 1994 which aimed at
improving
India's competitiveness in the global market and provide a base for a rapid
growth
in exports. This policy eventually facilitated the emergence of Internet
services in
India on the back of established basic telephony communication network.
This
policy also paved way for the entry of the private sector in telephone
services.
The National Telecom Policy was announced in 1994 which
aimed at improving
India's competitiveness in the global market and provide a base for
a rapid growth in exports. This policy eventually facilitated the
emergence of Internet services in India on the back of established
basic telephony communication network. This policy also paved
way for the entry of the private sector in telephone services.

The main objectives of the policy were:

 To ensure telecommunication is within the reach of

all, that is, to ensure availability of telephone on demand
as early as possible.
 To achieve universal service covering all villages, that is,
enable all people toaccess certain basic telecom services at
affordable and reasonable price.
  To ensure world-class telecom services. Remove consumer
complaints,resolve disputes and encourage public interface
and provide a widepermissible range of services to meet the
demand at reasonable price.

 To ensure that India emerges as a major manufacturing

base and majorexporter of telecom equipment.

 To protect the defence and security interests of the nation.

The policy also announced a series of specific targets to be achieved

by 1997 and further recognized that to achieve these targets the
private sector association and investment would be required to
bridge the resource gap.

Thus, to meet the telecom needs of the nation and to

achieve international comparable standards, the sector for
manufacture of telecom equipment had been progressively
relicensed and the sub-sector for value-added services was opened up
to private investment (July 1992) for electronic mail, voice mail, data
services, audio text services, video text services, video
conferencing, radio paging and cellular mobile telephone. The
private sector participation in the sector was carried out in a
phased manner. Initially the private sector was allowed in the
value added services, and thereafter, it was allowed in the fixed
telephone services. Subsequently, VSAT services were liberalized
for private sector participation to provide data services
to closed user groups.

Establishment of TRAI
The entry of private players necessitated independent
regulation in the sector; therefore, the TRAI was established in
1997 to regulate telecom services, for fixation/revision of
tariffs, and also to fulfil the commitments made when India joined
the World Trade Organization (WTO) in 1995. The establishment
of TRAI was a positive step as it separated the regulatory
function from policy-making and operation, which continued to be
under the purview of the DoT2.
The functions allotted to the TRAI included:
a) To recommend the need and timing for introduction of new
service provider.
b) To protect the interest of customers of telecom services.
c) To settle disputes between service providers.
d) To recommend the terms and conditions of license to a service
provider.
e) To render advice to the Central government on matters
relating to thedevelopment of telecommunication technology
and any other matter applicable tothe telecommunication
industry in general.

COMPANY PROFILE
INTRODUCTION OF COMPANY
Reliance Jio, officially known as Reliance Jio Infocomm Limited,
burst onto the Indian telecommunications scene on September 5,
2016. Under the leadership of business magnate Mukesh Ambani, Jio
quickly became a disruptor in the industry. The company's entry was
marked by a commitment to providing high-speed 4G services at
unprecedentedly affordable prices, aiming to democratize data access
across India.
Jio's disruptive strategy was evident from the outset, with the
introduction of the "Welcome Offer," granting users free access to
voice calls, unlimited data, and other services. This move rapidly
expanded Jio's subscriber base and compelled other telecom operators
to rethink their pricing models. Focused on 4G LTE technology, Jio
aimed to revolutionize internet connectivity in the country, offering
superior network quality compared to existing 2G and 3G services.
Beyond its core telecom services, Jio diversified into digital offerings,
creating a comprehensive ecosystem. Services such as JioTV,
JioCinema, JioSaavn, and JioMoney augmented the company's
portfolio, catering to diverse digital needs. Jio's commitment to
infrastructure development saw a rapid expansion of its network, even
reaching remote areas.
The introduction of the JioPhone, a feature phone with 4G
capabilities, further broadened Jio's reach by providing affordable
internet access to a wider demographic. With a focus on affordability
and accessibility, Jio not only gained a substantial market share but
also fundamentally altered the telecommunications landscape in India.
In summary, Reliance Jio's introduction marked a paradigm shift,
making high-speed internet accessible to millions, and reshaping the
industry through competitive pricing, innovative services, and an
extensive network infrastructure.
 HISTORY

The company was registered in Ambawadi, Ahmedabad, Gujarat on

15 February 2007 as Infotel Broadband Services Limited (IBSL). In
June 2010, Reliance Industries (RIL) bought a 95% stake in IBSL for
₹4,800 crore (equivalent to ₹110 billion or US$1.3 billion in 2023).
Although unlisted, IBSL was the only company that won broadband
spectrum in all 22 circles in India in the 4G auction that took place
earlier that year.Later continuing as RIL's telecom subsidiary, Infotel
Broadband Services Limited was renamed as Reliance Jio Infocomm
Limited (RJIL) in January 2013.

In June 2015, Jio announced that it would start its operations

throughout the country by the end of 2015.However, four months
later in October, the company postponed the launch to the first quarter
of the financial year 2016–2017.

Later, in July 2015, a PIL filed in the Supreme Court by an NGO

called the Centre for Public Interest Litigation, through Prashant
Bhushan, challenged the grant of a pan-India license to Jio by the
Government of India. The PIL also alleged that the firm was being
allowed to provide voice telephony along with its 4G data service, by
paying an additional fee of just ₹165.8 crore (US$21 million) which
was arbitrary and unreasonable, and contributed to a loss of ₹2,284.2
crore (US$290 million) to the exchequer.The Indian Department of
Telecommunications (DoT), however, explained that the rules for 3G
and BWA spectrum didn't restrict BWA winners from providing voice
telephony. As a result, the PIL was revoked, and the accusations were
dismissed.

The 4G services were launched internally on 27 December 2015.The

company commercially launched its 4G services on 5 September
2016,[9] offering free data and voice services until 31 December,
which was later extended until 31 March 2017. Within the first
month, Jio announced that it had acquired 1.6 crore (16 million)
subscribersand has crossed 5 crore (50 million) subscriber mark in 83
days since its launch, subsequently crossing 100 million subscribers
on 22 February 2017.By October 2017, it had about 13 crore (130
million) subscribers.

On 5 October 2022, it has launched 5G services to Delhi, Mumbai,

Kolkata and Chennai. As of March 2023, Jio 5G service was available
in 365 cities across India. As of April 2023, 5G service was available
across 2,500+ cities in India. In August 2023, it was announced that
Jio had completed its rollout of 5G services nationwide, ahead of
schedule.
 NETWORK

Jio owns spectrum in 850 MHz and 1,800 MHz bands in India's 22
circles, and also owns pan-India licensed 2,300 MHz spectrum. The
spectrum is valid until 2035. Jio also picked up pan-India licenses in
the 700 MHz, 3,500 MHz and 26 GHz spectrum bands in the DoT's
2022 5G auction.

TD-
FD-
FD- FD- TD- TD- NR
NR
LTE LTE LTE NR 26G
Telecom 700
850 1800 2300 3500 Hz
circle cover MHz
MHz MHz MHz MHz Ban
age Ban
Ban Band Band Band d
d
d5 3 40 n78 n25
n28
8

Delhi

Mumbai

Kolkata

Andhra
Pradesh & Tel
angana

Gujarat

Karnataka
 TD-
FD-
FD- FD- TD- TD- NR
NR
LTE LTE LTE NR 26G
Telecom 700
850 1800 2300 3500 Hz
circle cover MHz
MHz MHz MHz MHz Ban
age Ban
Ban Band Band Band d
d
d5 3 40 n78 n25
n28
8

Maharashtra &
Goa

Tamil Nadu

Haryana

Kerala

Madhya
Pradesh & Ch
hattisgarh

Punjab

Rajasthan

Uttar Pradesh
(East)
 TD-
FD-
FD- FD- TD- TD- NR
NR
LTE LTE LTE NR 26G
Telecom 700
850 1800 2300 3500 Hz
circle cover MHz
MHz MHz MHz MHz Ban
age Ban
Ban Band Band Band d
d
d5 3 40 n78 n25
n28
8

Uttar Pradesh
(West)

West Bengal

Assam

Bihar & Jhark

hand

Himachal
Pradesh

Jammu and
Kashmir & La
dakh

North East

Odisha
Partnerships:

Jio shares spectrum with Reliance Communications. The sharing deal

is for 800 MHz band across seven circles other than the 10 circles for
which Jio already owns.

Sep 2014 – Acquired undisclosed stake in Airspan Networks for

US$5 mn.Deploys Airspan's small cells throughout the network roll
out phase.

Sep 2016 – Jio signed a pact with BSNL for intra-circle roaming
which would enable users of the operators to use each other's 4G and
2G spectrum in national roaming mode.

Feb 2017 – Jio announced a partnership with Samsung to work on

LTE – Advanced Pro and 5G.

Feb 2017 – Partnered with Ciena to deploy transport SDN

architecture.

Reliance Jio also partnered with several OSS (Operations Support

Systems) & BSS (Business Support System) companies
for the deployment of services,
like: SAP, HP, IBM, Ericsson,
Rancore, Estel Technologies,
Subex and Intec Telecom Systems.
However, the finalized OSS firms were Ericsson, HP and Friendly
Technologies.

Sep 2020 – Partners with Cisco Systems for 5G deployment.

Sep 2020 – Announces partnership with HFCL to deploy Fiber-optic
communication to support the rollout of FTTx services.

Oct 2022 - Contracts with Nokia & Ericsson for supplying standalone
5G network equipment.
 Prouct and Services

Mobile broadband:
The company launched its 4G broadband services throughout
India in September 2016. It was slated to release in December 2015
after some reports said that the company was waiting to receive final
permits from the government. Jio offers fourth-generation (4G) data
and voice services, along with peripheral services like instant
messaging and streaming movies and music. On 5 October 2022, it
launched 5G services to Delhi, Mumbai, Kolkata, Chennai, Varanasi,
Siliguri, Bangalore, Hyderabad and Nagpur.

JioFiber:
In August 2018, Jio began to test a new triple play fiber to the
home service known tentatively as Jio GigaFiber, including
broadband internet with speeds ranging from 100 to 1000 Mbit/s, as
well as television and landline telephone services.

In August 2019, it was announced that the service would

officially launch on 5 September 2019 as JioFiber, in honour of the
company's third anniversary.Jio also announced plans to offer
streaming of films still in theatres ("First Day First Show") to eligible
JioFiber subscribers.

In the year 2015, the company has a network of more than

250,000 km (160,000 mi) of fiber optic cables in the country, over
which it will be partnering with local cable operators to get broader
connectivity for its broadband services.
 JioBusiness:
In March 2021, the company has launched connectivity
solutions for businesses bundled with services provided by Jio
Platforms, Reliance Retail and Office 365.

JioAirFiber:
In August 2023, in the Reliance AGM, the chairman of Reliance
has announced that the JioAirFiber eliminates the need for the last
mile fiber cable connectivity by making the use of Jio 5G wireless
network and the product was made available for purchase from 19
September 2023.

The company has started installing JioAirFiber devices from 1st

October 2023.

Jio SpaceFiber:
On 27 October 2023, Jio has launched its satellite-based
GigaFiber internet service in India.

Jio Branded Devices

LYF smartphones
Main article: LYF

An image of LYF Water 2 phone with IPS display

In June 2015, Jio entered into an agreement with domestic
handset maker Intex to supply 4G handsets capable of voice over LTE
(VoLTE).However, in October 2015, Jio announced that it would be
launching its own mobile handset brand named LYF.
 On 25 January 2016, the company launched its LYF smartphone
series starting with Water 1, through its chain of electronic retail
outlets, Reliance Retail.Three more handset models have been
released so far, namely Water 2, Earth 1, and Flame 1.

Jio Phone:

Illustration of a JioPhone
JioPhone is a line of feature phones marketed by Jio. The first
model, released in August 2017 (with public pre-orders beginning 24
August 2017), was positioned as an "affordable" LTE-compatible
feature phone. It runs on the KaiOS platform (derived from the
defunct Firefox OS), and includes a 2.4-inch display, a dual-core
processor, 4 GB of internal storage, near-field communication
support, a suite of Jio-branded apps (including the voice assistant
HelloJio), and a Jio-branded application store. It also supports a "TV
cable" accessory for output to an external display.

In July 2018, the company unveiled the JioPhone 2, an updated

model in a keyboard bar form factor with a QWERTY keyboard and
horizontal display. Jio also announced that Facebook, WhatsApp, and
YouTube apps would become available for the two phones.

JioPhone Next:
The JioPhone Next is a fully-featured Android smartphone co-
developed with Google as part of Jio's long-term partnership. It was
announced on 24 June 2021, by Mukesh Ambani. The budget
smartphone was launched in India on 4 November 2021.
 The JioPhone Next will be run by the indigenously built Pragati
OS based on Android Go operating system. This phone is classified as
an entry-level phone and is aimed at replacing feature phones and
providing basic smartphone services efficiently at low specifications.

Jio Bharat:
Reliance Jio has introduced a budget-friendly 4G phone called
Jio Bharat at an affordable price of ₹999. The phone's sales
commenced on 7 July 2023, and Reliance Jio aims to eliminate 2G
technology from India through the widespread adoption of this
device. The Jio Bharat Phone is specifically targeted towards
individuals who are unable to afford expensive smartphones but still
rely on basic features.

JioFi:
JioFi is a portable broadband device brought by Reliance
Digital. The JioFi device allows multiple users and mobile devices to
access Jio's 4G high-speed internet connectivity and create a personal
Wi-Fi hotspot.

JioDive:
Reliance Jio has unveiled its JioDive virtual reality (VR)
headset in India, to help IPL fans watch a match in 360-degree
stadium view while sitting in front of a 100-inch screen. A
smartphone-based virtual reality headset for entertainment, learning,
gaming, and wellness.

JioTag:
JioTag, an affordable object tracker, was introduced by Reliance
Jio in India. By utilizing Bluetooth 5.1 technology and the JioThings
app, JioTag assists in locating lost items and alerts you when you
inadvertently leave your connected device behind.

Jionet Wi-Fi:
Prior to its pan-India launch of 4G data and telephony services,
the firm has started providing free Wi-Fi hotspot services in cities
throughout India including Surat, Ahmedabad in Gujarat, and
Visakhapatnam in Andhra Pradesh, Indore, Jabalpur, Dewas and
Ujjain in Madhya Pradesh, select locations of Mumbai in
Maharashtra, Kolkata in West Bengal, Lucknow in Uttar Pradesh,
Bhubaneswar in Odisha, Mussoorie in Uttarakhand,[unreliable
source?] Collectorate's Office in Meerut, and at MG Road in
Vijayawada among others.

In March 2016, Jio started providing free Wi-Fi internet to

spectators at six cricket stadiums hosting the 2016 ICC World
Twenty20 matches.

Jio apps:
In May 2016, Jio launched a bundle of multimedia apps on
Google Play as part of its upcoming 4G services. While the apps are
available to download for everyone, a user will require a Jio SIM card
to use some of them. Notable apps include:
MyJio – manage Jio account and digital services associated with it
JioSphere (formerly JioPages) – a web browser for Android
device with VPN.
JioChat – instant messaging app
JioCinema – OTT Platform
JioCloud – cloud-based backup tool
 JioHealthHub – health services app
JioNews – e-reader for news
JioMeet – video-conferencing platform
JioMoney – online payments/wallet app
JioSaavn – for online and offline music streaming in English
and Indian languages
JioSecurity – security app
JioTV – TV Channels streaming service
JioCall – VoLTE phone simulator
JioMart - Online shopping app
JioGames - gaming platform
JioHome - Enhancing home entertainment
JioThings - Track devices.
JioGate - housing society solutions
JioPOS Lite - Earn by helping.
 MARKET NEED AND WANTS

This study covers customers about Reliance JIO in the areas

OF LUCKNOW.

The study makes effort to ascertain the satisfaction level of

customer of Reliance JIO.Through survey So that company would
be able to come up to the expectation level of its customer.
The company can come up to the expectation only by finding out the
problem that customer are facing during their purchase of Reliance
JIO products.
The subject has been taken for the research as it plays key role in the
success of Telecom sector.
No company can think of selling their product without having
satisfied customer.
No company can survive in long run without coming up to the
satisfaction level of customer.

In short it is the level of satisfaction that is link between end-user and

company. As long as the company is able to satisfy its customer,
customer would remain in the bracket of loyal customer. Hence it is
very essential to understand the customer satisfaction and to
measure the satisfaction level time to time as there is always scope
of improvement.

The research will also be beneficial in analyzing the overall

market position of thecompany and measures which should be
adopted by the Reliance JIO to increase their market share in
the region of LUCKNOW.
AND INTERPRETATION

TABLE

 Age group of respondents

AGE % of No. of
respondents respodents

20-25 20% 60

25-30 26.66% 80

30-35 30% 90

Above 35 23.33% 70
 % of respondents

20% 20-25
23%
25-30
30-35
Above 35

27%
30%

INTERPRETATION:
 20% of the respondents are between the age group 20 – 25.
 26.66% of the respondents are between the age group 25 – 35.
 30% of the respondents are between the age group 30 – 35.
 23.33% the respondents are above 35 years of
age

TABLE 2

 Occupation of the respondents.

Occupation % of respondents No. of respondents

Students 16.66% 50
Business man 26.66% 30

Private employees 30% 90

Govt. employees 26% 80

Occupations

17%
26% Students
Business man
Private employees
Govt. employees
27%

30%

INTERPRETATION:
16.66% of the respondents are Students.
26.66% of the respondents are Businessmen.
30% of the respondents are from Private employees.
26% of the respondents are Govt.Service
 TABLE 3

1) Are you aware about

Reliance JIO?
a)Yes
b) No

Awareness % of respondents No. of respondents

Yes 93.33% 280
No 6.66% 20

Awareness

7%

Yes
No

93%
INTERPRETATION:
93.33% of respondents are aware about Reliance JIO.
6.66% of respondents are not aware about Reliance JIO.

TABLE 4:
which operator’s service do you use?

Operators % of repondents No. of respondents

Aritel 30% 90

Reliance JIO 23.33% 0

Idea 20% 60

Vodafone 26.66% 70
 % of repondents

Aritel
27% 30% Reliance JIO
Idea
Vodafone

20%
23%

INTERPRETATION:
30% of respondents are Airtel users
23.33% of respondents are Relianc JIO users.
20% of respondents are Idea users.
26.66% of respondents are Vodafone users.

TABLE 5:
4. Which feature of Reliance jio convinced you to
use this?
a) Connectivity
b) Schemes
c) Advertisement
d) Goodwil
Convincing Factor % of respondents No. of respondents

Connectivity 21.42% 15

Schemes 57.14% 40

Advertisments 14.78% 10

Goodwill 7.14% 5

% of respondents

7% Connectivity
21%
15% Schemes
Advertisments
Goodwill

57%
INTERPRETATION:
21.42% of respondents are convinced with connectivity.
57.14% of respondents are convinced with scheme.
14.28% of respondents are convinced with Advertisement.
7.14% of respondents are convinced with goodwill.

TABLE 6

Which service do you like most while using the Reliance jio services
a) Data service
b) Call rate
c) Network coverage
d) Value added service

Services % of respondents No. of respondents

Data Services 50% 35

Call rate 28.75% 20

Network coverage 14.28% 10

Value Added Services 7.14% 5

INTERPRETATION:
50% of respondents are in favour of Data services.
28.57% of respondents are in favour of Call rates.
14.28% of respondents are in favour of Network coverage.
7.14% of respondents are in favour of Value added services

FINDINGS:
1. While conducting the survey,I found that most of 71.23%
respondents aresatisfied with Reliance JIO,and 29.77% of
respondents are not satisfied.Becausestill they have network
problem in deep rural areas.

2. Reliance JIO has wide market captured in Muradnagar.LYF

handsets arehighly demanded in the market by its customers.

3. Most of the customers are preferred to buy and utilize the

LYF handsetsbecause its demand is very high in the area of
Muradnagar.

4. Customers are satisfied the 4G unlimited services as comparison

to others services.

5. Reliance JIO is the market leader in Muradnagar areas,all the

customers arepreferred its products & services.

6. Reliance JIO is enhanced the potential market share in

Muradnagar.

7. Highly competition among other mobiles

Samsung,Redmi,HTC. But LYFhandsets are more preferred by
the customers.
 8. Wide network coverage is available in Muradnagar areas.

9. LYF handsets are highly selling products in Muradnagar

markets.Becauseunlimited 4G schemes are considered by
customers.

At last it can be said that there are a lot of scope of Reliance jio
market in near future.

RESEARCH METHODOLOGY
RESEARCH DESIGN:
The purpose of the methodology is to design the research procedure.
This includes the overalldesign, the sampling procedure, the data
collection method and analysis procedure.Marketing research is the
systematic gathering recoding and analyzing of data about
problemretaining to the marketing of goods and services.
The essential purpose of marketing research is to provide information,
which will facilitate theidentification of an opportunity of problem
situation and to assist manager in arriving at the best possible
decisions when such situations are encountered.Basically there are
two types of researches, which according to their applicability,
strength,weaknesses, and requirements used before selecting proper
type of research, their suitability must be seen with respect to a
specific problem two general types of researches are exploratory
andconclusive.
1.Descriptive Research Design:
It is also known as quantitative research; it is designed to help
executives of action that is tomake decision.When a marketing
executive makes a decision are course of action is being selected
fromamong a number of available. The alternatives may be as few as
two or virtually infinite. Theymay be well defined or only vaguely
glimpsed.Conclusive research provides information, which helps the
executives make a rational decision.In some instances, particularly if
any experiment is run, the research may come close tospecifying the
precise alternatives to choose, in their cases especially with
descriptive studiesthe research will only particularly clarify the
situation and much will be left to the executive’s judgment.The type
of research here is “Descriptive Research Design”. This kind of
design is used for more precise investigation or of developing the
working hypothesis from an operational pointof view. It has inbuilt
flexibility, which is needed because the research problem,
broadlydefined initially, is transformed into one with more precise
meaning in exploratory studies,which in fact may necessitate changes
in research procedure for gathering relevant data.The characteristic
features of research are as follows: –
 Flexible Design
 Non-Probability Sample Design
 No pre-planned design analysis
 Unstructured instruments for collection of the data
 No fixed decisions about the operational procedures

Sample Size:
Sample size refers to the numbers of respondents researcher have
selected for the survey.I have selected 85 samples units from market
and individual customers.
Sampling Technique:
The sample design provides information on the target information and
final sample sizes. Iused conveyed convenient sampling surveyed in
research.
Sampling Area:
While conducting sample,I went many places of Trichy areas-Railway
road, Chathiram Road,College road, Thillai nagar, Sri Rangam,
Putthur etc.
Data collection tool:
I have used Questionnaire, as the research instrument to conduct the
market survey. Thequestionnaire consisted closed ended questions
designed in such a way that it should gather maximum information
possible.The questionnaire was a combination of 15 questions. If
choices are given it is easier for therespondent to respond from the
choices rather they think and reply also it takes lesser time.Because
the keep on responding and one has tick mark the right choice
accordingly.Data was collected through two sources:
Primary Source:
Primary data was collected directly from the customers through
aquestionnaire.
Secondary Source:
The secondary source was the company website and my colleagues.
Method of sampling:
Convenient sampling is used to do sampling as all the customers in
the sites are Surveyed..
Data Analysis:
Data analysis was done mainly from the data collected through the
customers. The dataCollected from secondary sources is also used to
analyse on one particular parameter. Qualitativeanalysis was done on
the data collected from the primary as well as secondary Sources.
 LIMITATIONS:
1) The first problem I faced is in getting the co-operation of
the customers. Many ofthe respondents I approached did not
agree to the need and utility of the project andhence did not
agree to provide me with information.
2) The behavior of the customer is unpredictable which may
result in the lacking ofaccuracy in the data.
3) As the sample size of the survey was so small and
comprise of only 300customers, the results may have some
prone to errors.
4) Study accuracy totally based upon the respondents response.
5) Stipulated short span of time for survey.
 Conclusion:
Reliance JIO has become a very successful brand in India &
providingcustomer satisfaction is to be there main motive.It
provides unlimited freecalling and data services & SMS on
the move as people are moredependent on it in their daily lives
like wide network coverage and good 4Gservices.Because 3G
services was unable to meet out customer needs andwants.That’s
why 4G has been evolved for Indian customers.

Reliance JIO possesses congestion free & wide network

coverage,attractive 4G schemes & customer services as well as
lifetime roaming freeservices.

Providing customer satisfaction is the most crucial step of the

company asthey are to be satisfied and provides Internet access on
the move such asWide network coverage and good 4G services as
they are important andtechnology advanced stuff required by
almost everybody in today’senvironment.

Reliance JIO is a home brand company and a very emerging

brand inIndia and will be successful in overseas market in
upcoming years. Itpossesses congestion free & wide network,
attractive 4G schemes &customer services to cover one of the
widest areas.

From the details it can be concluded that 80% of Reliance

JIO userspreferred to remain with Reliance JIO and fully stisfied.
Also good numberof customers who are willing to switch from
their respective subscribers showed interest in Reliance
JIO.Reliance JIO is capturing the wide areaof Indian markets
increasingly day by day.Hence, these statistics implya bright
future for the company.It can be said that in near future,
thecompany will be booming in the telecom industry.

REFRENCE:
 Referred Books:

 Kothari. C.R (2004): Research Methodology Methods &

Techniques , ‟New Age International Publishers, New
Delhi, 2nd Edition.
 Principles of Marketing –Philip Kotler & Kevin keller
edition 12.
 Market Research – D.D. Sharma.
 Research Methodology – C.R. Kothari.
 Books & magazine on mobile communication-Kamil Sh.
Zigangirov.
Articles:
 Mukesh Ambani's son Akash Ambani joins
Reliance Industries; begins at telecom arm
Reliance Jio , The Economic Times.
 Reliance Jio Infocomm launches 4G services for
employees , The Economic Times, December 27, 2015,
retrieved December 29, 2015.
 Reliance Industries buys 95% stake in IBnfotel
Broadband for Rs 4,800 cr , The Economic
Times Business Line.
 Reliance Jio employees to get freebies,
discount on 4G service, Gadgets 360 - NDTV,
December 25, 2015, retrieved December 29, 2015.
 Reliance to launch Jio by Dec, set to
kick off pricing war , Business Standard.
Web Sites:
 www.JIO.com
 www.MYLYF.com
 www.google.com
 www.wikipedia.com

services.It will differentiate our mobile services from our competitors

through ongoing investment in technology, distribution and customer
services,
providing both a great competitive value
The company is updating our retail footprint to a new Reliance JIO
concept
delivering a differentiated customer experience. A core part of our
promise to
customers is to ensure that their technical experts in store transfer all their
personal
data to their new LYF phone allowing them to walk out of the store with
their
phone fully functional. Extensive trials of our new concept store across all
markets
have shown significant increases in both sales and customer satisfaction.
The new
concept will be rolled out globally over the next up