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Red Bull - Task 1 Question Guide

The key account manager role at Red Bull is responsible for managing the forage program with EMRECo, one of Red Bull's largest distributors. Growth opportunities exist in expanding Red Bull's presence in EMRECo's stores, as Red Bull is not currently stocked in all locations. Competitive advantages over other energy drink brands also provide an opportunity to encourage EMRECo to favor Red Bull in its offerings. Lessons around product variety, volume, and margins from each store's engagement with the Red Bull brand could help inform a strategy for growing the partnership. The most important message is likely how Red Bull can deliver value to EMRECo through an increased presence across its stores.

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605 views2 pages

Red Bull - Task 1 Question Guide

The key account manager role at Red Bull is responsible for managing the forage program with EMRECo, one of Red Bull's largest distributors. Growth opportunities exist in expanding Red Bull's presence in EMRECo's stores, as Red Bull is not currently stocked in all locations. Competitive advantages over other energy drink brands also provide an opportunity to encourage EMRECo to favor Red Bull in its offerings. Lessons around product variety, volume, and margins from each store's engagement with the Red Bull brand could help inform a strategy for growing the partnership. The most important message is likely how Red Bull can deliver value to EMRECo through an increased presence across its stores.

Uploaded by

gummadivenkateshprasad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Red Bull

Key Account Manager


Forage program

Note: You won’t need to submit this question guide, but it can help you as you put together your 60-second
video response. Feel free to fill it out if you like (it will help you, but it isn’t required, and you will not be able to
submit it). Use your judgment to choose what to include in your video and in what order. Focus on sharing the
most important details with your manager. Remember, the questions you are going to answer in your video are:

What is going on with EMRECo? How are you thinking about growing that account?

Question/Category Insight

What are the client’s largest


concerns/areas of opportunity?
Can we address them all with the
information we have? If not, what
could we do?

What do we know about


concern/area of opportunity #1?
Do we have a response to it? Is our
response based on the data or more
general?

What do we know about


concern/area of opportunity #2?
Do we have a response to it? Is our
response based on the data or more
general?

What do we know about


concern/area of opportunity #3?
Do we have a response to it? Is our
response based on the data or more
general?

What do we know about


concern/area of opportunity #4?
Do we have a response to it? Is our
response based on the data or more
general?

Given what we know, what are the


most obvious areas of
opportunity for Red Bull?
Are we in all stores? Is there
anything obvious that we can do
with EMRECo to help boost sales?
How does Red Bull compare to
the competition?
Are there good arguments for our
client to favor Red Bull over our
competitors' products?

Are there lessons we can learn


from each location’s engagement
with our brand?
E.g., do stores see better margins if
they stock more varieties of our
products, or do they increase with
volume?

Based on what you know, what is


the most important message to
get across to EMRECo?

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