ST. PETER VELLE TECHNICAL TRAINING CENTER, INC.
#92 Mc Arthur Highway Marulas, Valenzuela, Philippines
Teacher: Ms. Mhea Laurence V. Niere
Daily Lesson Log in Grade: G12-SHS Track (HUMSS)
Learning Area: ENTREPRENEURSHIP
Date: WEEK 3
Quarter: First Quarter
I. OBJECTIVES
A. Content Standards The learner demonstrates understanding of environment and market in one’s locality/town.
The learner independently creates a business vicinity map reflective of potential market in one’s
B. Performance Standards
locality/town.
Learning Competency: Recognize and Understand the Market
Code: CS_EP11/12ENTREP-0d-7 , CS_EP11/12ENTREP-0d-8 , CS_EP11/12ENTREP-
0d-g-9
Learning Objectives: At the end of the lesson, the learners are expected to:
1. Describe the unique selling proposition and value proposition that differentiates one’s
product/service from existing products/services;
C. Learning 2. Determine who the customers are in terms of:
Competencies/Objectives 2.2.1 Target market;
(Write the LC Code for each)
2.2.2 Customer
requirements; and
2.2.3 Market size
3. Validate customer-related concerns through:
2.3.1 Interview;
2.3.2 Focused Group
Discussion (FGD); and
2.3.3 Survey
Quarter 1 – Week 3
Recognize and Understand the Market
II. CONTENT 1. Market (locality/town)
2. Key concepts of market
3. Players in the market (competitors)
4. Products and services available in the market
III. LEARNING
RESOURCES
A. References ENTREPRENEURSHIP Quarter 1 – Module 3: Recognize and Understand the Market
1. Teacher’s Guide pages ENTREPRENEURSHIP Quarter 1 G12-SHS Module 3 (Pages 3 – 9)
2. Learner’s Material pages ENTREPRENEURSHIP Quarter 1 G12-SHS Module 3 (Pages 3 – 9)
3. Textbook pages ENTREPRENEURSHIP Quarter 1 G12-SHS Module 3 (Pages 3 – 9)
4. Additional Materials from
Learning Resource (LR) Portal
Self-Learning Module
B. Other Learning Resources/
Activity Sheet
Materials
Powerpoint Presentation
IV. PROCEDURES
The learners recall the lesson discussed meeting.
“Recognize a Potential Market”
A. Reviewing the previous
lesson or presenting the new Guided Questions:
lesson 1. What is the Entrepreneurial mind frame?
2. What is the Entrepreneurial heart flame?
B. Establishing a purpose for The learners describe the unique selling proposition and value proposition that differentiates one’s
the lesson product/service from existing products/services.
There are three processes in creating a new venture, Entrepreneurial mind frame,
C. Presenting examples/ Entrepreneurial heart flame, and Entrepreneurial gut game. In opening a new venture or
instances of the new lesson. business, you need to determine the Unique Selling Proposition (USP) and Value Proposition
(VP) of your product as well as your target market.
D. Discussing new concepts Value Proposition (VP) - is a business or marketing statement that summarizes why a consumer
and practicing new skills no.1 should buy a company's product or use its service. This statement is often used to convince a
customer to purchase a particular product or service to add a form of value to their lives. In creating
Value Proposition, entrepreneurs will consider the basic elements:
Target Customer
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ST. PETER VELLE TECHNICAL TRAINING CENTER INC.
Needs/Opportunity
Name of the Product
Name of the Enterprise/Company
Unique Selling Proposition (USP) – refers to how you sell your product or services to your
customer. You will address the wants and desires of your customers. As an entrepreneur, you should
think of marketing concepts that persuade your target customers. You may ask the following
questions in doing this: What do the customers want? What brand does well? What does your
competitor sell well?
As an entrepreneur, present the best feature of your product or service that is different from
other competitors. Identifying the unique selling proposition requires marketing research that you
will learn from the other modules. In promoting your products or services, make sure that it is very
specific and put details that emphasize the differentiator against the competitors. Keep it short and
simple and think of a tagline that is easy to remember. Right now, the proposed unique selling
proposition is: “Charing sari-sari store, open 24/7”
Unique Selling Proposition and Value Proposition are two of the most famous tools used to explain
why prospect customers buy each product and service. Base on each definition, we learn that USP
and VP are frameworks of each business industry. The two propositions are valuable for the
entrepreneurs. Make sure that you're focusing on a solution that is a need, and make sure that you
are targeting a customer segment that's large enough and cares enough about your solution so that
you can build a viable business.
E. Discussing new concepts Understanding your market is critical in building your business model. There are three factors
and practicing new skills no. 2 that will determine your customers:
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ST. PETER VELLE TECHNICAL TRAINING CENTER INC.
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ST. PETER VELLE TECHNICAL TRAINING CENTER INC.
F. Developing mastery (leads to
Formative Assessment 3)
Answer Key:
1. A
2. B
3. B
4. A
5. C
“Assessment” Page 11.
G. Finding practical Group Activity
applications of concepts and
skills in daily living
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ST. PETER VELLE TECHNICAL TRAINING CENTER INC.
“What’s new” Page 2.
Generalization
Summary of the lesson
The learners will be asked to complete these statements.
Today I learned…
I would like to learn more about…
H. Making generalizations and
I think that today’s lesson is valuable in real life because…
abstractions about the lesson
Values Integration
As a student, do you think it’s necessary to understand the unique selling proposition and
value proposition that differentiates one’s product/service from existing products/services?
Why?
Written Task
I. Evaluating learning
Answer Key:
1. Unique Selling Proposition
2. Value Proposition
3. Target Market
4. Geographic
5. Demographic
6. Psychological
7. Behavioral
8. Service
9. Output
“What I have learned” Page 10.
Assignment
J. Additional Activities for
Application and Remediation 1. Finish your lectures.
V. REMARKS
VI. REFLECTION
A. No. of learners who earned
There are ______ students who earned _______% in the evaluation.
80 % in the evaluation
B. No. of learners who require
additional activities for
remediation who scored below
80 %.
C. Did the remedial lesson
work? No. of learners who have
caught up with the lesson.
D. No. of learners who
continue to require remediation.
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ST. PETER VELLE TECHNICAL TRAINING CENTER INC.
E. Which of my teaching
strategies worked well? Why
did it work?
F. What difficulties did I
encounter that my principal or
supervisor can help me solve?
G. What innovation or
localized materials did I
use/discover that I wish to
share with other teachers?
Prepared by: Checked by:
_____________________________________ ___________________________________
MHEA LAURENCE V. NIERE ANGEL JANE S. TOGONON
SHS INSTRUCTOR TEACHER II
Noted by:
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MARILEN S. GAMOTEA
PRESIDENT-CEO
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ST. PETER VELLE TECHNICAL TRAINING CENTER INC.
