Course Title: Search Engine Optimization For
Business
Search engine optimization (SEO) is the process of affecting the online visibility of a website or
a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or
"earned" results. Our Search Engine Optimization (SEO) course will teach you everything you
need to know to rank your website on Google, Yahoo, or Bing.
Learning Objective:
The goal of this course is to teach you everything you need to know about SEO to rank your
website on Google, Yahoo, or Bing. Through this course you will learn exactly how to market
your business using search engine optimization strategies.
Learning Outcome:
By the end of the training, participants will be able to understand the importance of search
engine optimization, able to perform on page and off page SEO as well as optimizing your
current website structure.
By Calvyn Lee | Digital Marketing Trainer | www.Calvyn.com | +6 016 438 3530
Who Should Attend:
This course is suitable for:
1. Small Business Owner
2. Sales & Marketing Personal
3. Entrepreneur
4. Start Up
5. Individuals who are interested in learning SEO.
6. Digital Marketer
7. Social Media Marketer
8. SEO Specialist
Prerequisite:
1. Stable Internet Access (At least 10Mbps above)
2. Valid Email ID (either Personal/Business)
3. Dual monitor will have an advantage for better learning experience
Agenda:
Day 1
8.30am-9.00am Registration
9.00-10.30am Fundamental of Search
10.30-11.00am Morning Break
11.00-12.30pm Advance Keyword Research (Continue)
12.30-1.30pm Lunch Break
1.30-3.00pm Google Marketing Tools
3.30-4.00pm Tea Break
4.00-5.00pm Google Business Profile (Google My Business) & Optimization
Day 2
8.30am-9.00am Registration
9.00-10.30am Understanding SEO
10.30-11.00am Morning Break
11.00-12.30pm On-Page SEO
12.30-1.30pm Lunch Break
1.30-3.00pm Off-Page SEO
3.30-4.00pm Tea Break
4.00-5.00pm Link Building Strategies
By Calvyn Lee | Digital Marketing Trainer | www.Calvyn.com | +6 016 438 3530
Methodology:
During this 2 day class, the trainer will guide you & explain all the expect on SEO, each
participant will have a chance to practice the on-page on-page as well as off-page
optimization. Participants will get a hand on activity & search engines optimize their
website.
Training Mode:
.
Online * (Virtual) / Offline (Face to Face)
* Virtual: Follow training provider preference (Zoom, MS.Team, WebEx or any equivalent)
Course Outline:
Google Marketing & Local SEO - Day 1
Search engine traffic is important, we wish to have “FREE” traffic from search engine, this also
the reason we learn search engine optimization on the following topic. Before we proceed to
SEO, we choose Google because it takes 98% of the market share in search engine industries.
In this chapter, we learn the search intent, how to spot the right keyword and a few google
marketing tools which can help us in our business.
Topic include:
● Fundamental of search
● Advance keyword research
● Google Marketing Tools
● Google My Business & Optimization
● Local SEO
By Calvyn Lee | Digital Marketing Trainer | www.Calvyn.com | +6 016 438 3530
On Page and Off Page Search Engine Optimization (SEO) - Day 2
How about FREE traffic from Search Engine? How good when someone searches for your
product and services, Search Engine recommends you for FREE! This is the importance of
Search Engine optimization. In this chapter, you will learn the fundamentals of SEO, how to
make a search engine like your page and recommend you when someone searches your
product and services, we will cover how the “on-page” and “off-page SEO” as well as link
building strategies that no SEO guru will share with you.
Topic Include:
● Understanding Search Engine Optimization
● Website Structure & SEO For User Experience
● On Page Optimization
● Technical SEO
● SEO Out From Google
● Off Page Optimization
● Social Signal and Social Proof
● White Hat vs Black Hat SEO
● Link building Strategies
● Bonus: 100+ SEO Checklist
Certification:
All participants will receive a certificate of completion either from Digital Marketer Today or from
the respective training provider.
Term & Condition:
Course outline is subject to change by the trainer.
Duration:
2 days
Recommended Selling Price:
RM1200/pax
* Recommended price for training provider to charge participant (This is not trainer fees)
By Calvyn Lee | Digital Marketing Trainer | www.Calvyn.com | +6 016 438 3530
