1.
Customer focus
The first of the Total Quality Management principles puts the focus back on the people buying your
product or service. Your customers determine the quality of your product. If your product fulfills a need
and lasts as long or longer than expected, customers know that they have spent their money on a quality
product.
When you understand what your customer wants or needs, you have a better chance of figuring out how
to get the right materials, people, and processes in place to meet and exceed their expectations.
2. Total employee commitment
You can’t increase productivity, processes, or sales without the total commitment of all employees. They
need to understand the vision and goals that have been communicated. They must be sufficiently
trained and given the proper resources to complete tasks in order to be committed to reaching goals on
time.
3. Process approach
Adhering to processes is critical in quality management. Processes ensure that the proper steps are
taken at the right time to ensure consistency and speed up production.
4. Integrated system
Typically a business has many different departments, each with their own specific functions and
purposes. These departments and functions should be interconnected with horizontal processes that
should be the focus of Total Quality Management. But sometimes these departments and functions
operate in isolated silos.
In an integrated system, everybody in every department should have a thorough understanding of
policies, standards, objectives, and processes. Integrated systems help the company to look for continual
improvement in order to achieve an edge over the competition.
5. Strategic and systematic approach
The International Organization for Standardization (ISO) describes this principle as:
“Identifying, understanding and managing interrelated processes as a system contributes to the
organization’s effectiveness and efficiency in achieving its objectives.”
Multiple processes within a development or production cycle are managed as a system of processes in
an effort to increase efficiency.
6. Continual improvement
Optimal efficiency and complete customer satisfaction doesn’t happen in a day—your business should
continually find ways to improve processes and adapt your products and services as customer needs
shift. As previously stated, the other Total Quality Management principles should help your business
keep an eye toward continual improvement.
7. Fact-based decision-making
Analysis and data gathering lead to better decisions based on the available information. Making
informed decisions leads to a better understanding of customers and your market.
8. Communications
Everybody in your organization needs to be aware of plans, strategies, and methods that will be used to
achieve goals. There is a greater risk of failure if you don’t have a good communication plan.