Introduction

The OTT(Over-The-Top) media platform is a digital media service delivered directly to

audiences over the Internet. The companies that historically serve as a controller or
distributor of such content, such as cable, radio, and satellite television channels, are
bypassed by OTT. It's also been extended to no-carrier cellphones, which bill all
communications as data, preventing monopolistic competition.OTT also refers to a new
generation of modern television networks that, like conventional satellite or cable TV
providers, offer live streams of linear specialty channels over the public Internet rather than a
closed, private network of proprietary equipment like set-top boxes. In this paper a study is
conducted on the consumption of this OTT platforms among youth. Analysis of the
consumption include determination of the OTT platforms used, time spent on them and their
experience. Consumers can watch OTT content on phones (including Android, iOS, and
Windows-type mobile devices), smart TVs (like Google TV and LG Electronics' Channel
Plus), set-top boxes (like Apple TV, Nvidia Shield, Fire TV, and Roku), gaming consoles
(like the PlayStation 4, Wii U, and Xbox One), tablets, and desktop and laptop computers.
The growing popularity and increased usage of the OTT platforms are aided with various
benefits like :

(i) Connectivity - OTT platforms are easy to use. OTT platforms requires only minimal
things to access. It requires only a stable internet connection and a device like Mobile
Phone or PC.
(ii) Cost friendly - OTT platforms are Cost Friendly in compare to the Traditional TV
connection. The content you can get on TV cable for a premium costly package is
accessible on OTT for minimal prices.
(iii) Convenience - OTT platforms allows you to access your favourite media content
whenever, wherever and as often as you want.Also, considering physical
requirements for cable TV based on location, OTT allows freedom over geographic
location.

Statement of research problem:

The topic of the project is "a study on the consumption of OTT platforms among youth". The
study aims at analysing various OTT platforms that are available to use, which are prominent
and measuring the degree of use by the youth and their experiences and views on these
platforms. The study also would help to focus on the various factors that may have influenced
to the use of these platforms. The degree of satisfaction by using these platforms are also
measured and further suggestions and use of peers are also analysed.
Objectives of the study:
(i) To measure the pattern of use of OTT platforms among youth.
(ii) To determine the factors influencing the use of OTT platforms.
(iii) To recognise popular OTT platforms & content preference of youth in OTT
platforms.
(iv) To understand the use of OTT platforms with reference to the change in pre & post
of COVID-19 pandemic.
(v) To understand the experience of using OTT platforms.
(vi) To make a study on the impact of COVID-19 pandemic on the OTT platforms.

Significance of the study :

The spread of the COVID-19 pandemic has significantly affected almost all industries in
many ways. The OTT platforms have themselves undergone and moved to the next stage
during these times. Not only youth, but all age groups have increased the use of OTT
platforms during these times. The researchers have graded India as the highest and rapidly
growing OTT market in the world. The ease of availing worldwide entertainment is been
satisfied through these platforms which made the OTT wider acceptance.

Scope of the study :

This study focuses on the current degree of consumption of different OTT platforms and also
the future estimated consumption. This would thus help in providing statistical analysis of the
preference of different customers. The study would also help to infer the experiences of
different users of OTT platforms and their views.

Research methodology

The study is conducted among youth aging between 18-24 which are mostly students to infer
their consumption of different OTT platforms. The study is conducted through distribution of
questionnaires online and a total of 50 responses were collected. The study has used both
primary data and secondary data.

Primary data : the primary data has been collected through random sampling, from the
sample respondents through the schedule with the help of a questionnaire which was
distributed online.
Secondary data : the secondary data has been collected from standard reference book
and various websites.

Tools used for analysis : the tools for data analysis are tables, graphs and pie charts

Limitations of the study :

1.This study is limited to 50 respondents of which are youth. So findings and suggestions
given on the basis of the study cannot be extrapolated to the entire population. 2. The primary
data collected may be biased.

Understanding OTT
Over the top (OTT) refers to film and television content provided via a high-speed Internet
connection rather than a cable or satellite provider. Viewers who dislike paying for bundled content
are often referred to as cord cutters. The providers of these contents are referred to as OTT
platforms. Common examples of OTT platforms popular in India are Netflix, Amazon prime,
Disney+hotstar, HBO now, Sonyliv, Zee5, Voot, Hulu, ErosNow etc. Evolution of OTT platforms

1. The first structured Indian OTT platform was BIGFlix, released by Reliance Entertainment in
2008. 2.
2. In 2010, Digivive released India's first OTT cellular app referred to as nexGTv and it was the first
app to live stream Indian Premier League matches on smart telephones and did so through 2013
and 2014.
3. It gained more momentum by the introduction of DittoTV and Sonyliv around 2013.
4. ErosNow was launched in 2012 by Eros International which became much popular.
5. American streaming service Netflix entered India in January 2016. It further registered a Limited
Liability Partnership (LLP) and started commissioning content.
6. Amazon Prime Video was launched in 2016. Amazon India launched Amazon Prime Music in
February 2018.
7. Star India officially launched Hotstar on 11 February 2015 after fifteen months of development,
coinciding with the upcoming 2015 Indian Premier League. In April 2016, Hotstar launched a
subscription tier primarily oriented towards international content and the possibility of
premium sports content.
8. Voot was launched in march 2016, from the digital arms of Viacom 18.
9. Hoichoi is the first dedicated regional–language OTT service in India. It has launched in 2017
with 30 new shows and 12 original films in Bengali and has acquired about 200 Bengali films and
dubbed content from English, Hindi and Arabic.
10. In June 2017, Sun TV Network launched their Sun NXT regional OTT service in Telugu, Tamil,
Malayalam, Bengali and Kannada.
Reasons for growth of OTT platforms

● OTT bypasses cable, broadcast, satellite television and other platforms that generally act as
a controller or distributor and enables disintermediation. The sole gateway to consumers, in
the age of traditional media, was through film distributors, theatre runners,television
networks or Multiple System Operators (MSOs). With OTT, the content creators can interact
with their audience directly through a web page or Smartphone app. This offers the comfort
of viewing movies and other entertainment at one’s convenient time and place.

● The OTT platforms are easily accessible through the respective OTT apps available.The
OTT apps have become the most downloaded app category ahead of social networking apps
like Facebook, messaging apps like WhatsApp and e-commerce apps like Amazon and
Flipkart.The streaming market will collectively account for 46% of the overall growth in the
Indian entertainment and media industry from 2017 to 2022.

● Another significant factor driving the rise of OTT platforms are rising Internet &
broadband penetration and declining data charges, the proliferation of internet enabled mobile
phones, personalization of content and pricing. At the end of 2019, India had 451 million
monthly active Internet users, which is projected at 666.4 million by 2023 and currently has
the 2nd largest population of internet users.

● Consumption of OTT platforms heavily relied on the availability of devices that are
compatible with online video viewing. The Smartphone is the preferred video streaming
device in India. In February 2019, nearly 144 million people spent a total of 362 million
hours on an OTT platform as per the reports of Gevers, 2019.

● The next important factor for higher popularity of OTT platforms is the availability of
personalized content. Research by IHS Markit reported that 76% of those surveyed gave their
opinion that availability localized content, and 74% opted for the quality of dubbing and
subtitles of international content as the critical decision-making factors.
 Company profile

NETFLIX

Netflix entered India in January 2016. Their Unique Selling Proposition is the abundance of
original movies and television shows it offers. As they initially lacked many India-oriented or
localized content, Netflix has made its highest investment ever in India to produce more
original content. Netflix comes with three different subscription plans with various benefits.
The Basic subscription starts at Rs. 500 and does not support HD streaming. The Standard
subscription costs Rs. 650 per month and supports HD streaming. The Premium subscription
costs Rs. 800 per month and supports ultra-HD streaming and allows up to four devices to
stream simultaneously. Netflix is a lot costlier than all of its competitors. So additionally,
they launched a low-cost, mobile-only version of its service exclusively in India. The plan
costs Rs. 199, and it is aiming to bring a unique personalized experience to the Smartphone
users in India. It is an American over-the-top content platform and production company
headquartered in Los Gatos, California. Netflix was founded in 1997. The company's primary
business is a subscription-based streaming service offering online streaming from a library of
films and television series. In January 2021, Netflix reached 203.7 million subscribers.
 AMAZON PRIME VIDEO

Amazon Prime Video is owned by Amazon Inc having American origin. It provides various
services as primarily distributes films and television series produced by Amazon Studios or
licensed to Amazon, as Prime Originals (or Amazon Originals) or Exclusives, with the
service also hosting content from other providers, content add-ons, live sporting events, and
video rental and purchasing services. In India, the Prime Video hosts over 2,000 movies and
400 television shows. The subscription costs around Rs. 129 per month or Rs. 999 per year.
With over 10 million subscribers, India is the biggest market in the world for Prime Video. In
an annual letter to shareholders, Jeff Bezos, Founder and CEO of Amazon, stated that India is
the company’s most valuable market outside America. Prime Video Mobile Edition, for
which Amazon has partnered with Indian telecom network Airtel, will feature 28-day mobile-
only, single-user, standard definition (SD) access to customers in India for Rs 89 ($1.22).
This tier will include 6GB of mobile data that customers can consume during the subscription
period. There’s also a slightly expensive plan for Prime Video Mobile Edition that will
charge customers Rs 299 but will offer 1.5GB mobile data for each day of the subscription.
To anyone who subscribes to Prime Video Mobile Edition, Amazon says it will pick the tab
for the first month.
 DISNEY+ HOTSTAR

Disney+ Hotstar is ideal for watching movies, daily soaps, live sports and news channels. The
users can create an account and view the content for free with advertisements between.
Whereas, a Hotstar Premium subscription offers ad-free access to exclusive international
movies and TV shows for a price of Rs. 299 per month or Rs.1,499 per year.There’s also a
monthly Premium subscription plan which costs Rs 299 per month.Premium members will
also get exclusive access to the latest Hindi and regional movies. Since its official launch in
India, Disney Plus Hotstar has accumulated over 28 million paid subscribers.Overall, Hotstar
has more than 300 million monthly active users, making it the biggest streaming platform in
India. Disney Plus alone has over 94 million subscribers worldwide, about 29% of which are
from India. Disney+ Hotstar is an Indian subscription video on-demand streaming service
owned and operated by Star India, a subsidiary of The Walt Disney Company India. The
service primarily distributes Hotstar originals, Disney+ originals, films and television series
produced by Star, The Walt Disney Studios and Walt Disney Television, with dedicated
content hubs for Disney, Pixar, Marvel, Star Wars, and National Geographic. In India, it also
offers HBO, Showtime, live sports from Star Sports &ESPN , and select Hulu content. Unlike
Disney Plus in other countries, 4K content on Disney Plus Hotstar is very limited.
 SONYLIV

SonyLiv is an OTT platform with streaming service operated by Sony Pictures Networks. It
has more than 40,000 hours of content from a wide variety of genres. SonyLiv had a higher
growth rate in non-metropolitan cities like Lucknow, Indore, Patna and Jaipur, as compared
to the metropolitan cities. Similar to Hotstar, it is available as a freemium service with
content which viewers can see without signing-up or subscribing. The entry-level SonyLiv
Special plan is priced at Rs 199. The top-end SonyLiv Premium plan, which includes live
sports, original TV shows and movies, among others, is priced starting at Rs 299. The
platform recorded 70 million viewers during the FIFA World Cup in 2018. It has access to 18
years of content from channels that are part of the Sony Entertainment Network, that
translates to more than 700 movies and 40,000+ hours of television show coverage in Hindi,
English, Telugu and Tamil. Sony Liv has reached about 25 million views on a monthly basis
on its website, app and YouTube channel. SonyLIV’s technology is mostly based on a
distributed microservices architecture, to make sure there is no single point of failure to
manage multiple locations The regional programmes boosts the popularity of SonyLIV.
 Sun NXT

The service was launched in June 2017. Within four days of its launch, the app had obtained
1.1 million downloads. By November it was about seven million. In August 2019, Sun TV
Network planned to invest ₹150 crore in the platform over 18 months.In February 2020, the
platform's subscriber base grew to about 15 million users and started making profit.However,
it had expected 20 million subscribers by the end of 2019.It has more than 4000+ Movies and
30+ Live TV Channels. Sun NXTdespite not having two mil subscribers, the platform is
approximately earning most of its revenue on the contractual basis of content sharing with
partnership of network companies.

At the time of launch the platform had over 4000 movies, allowed live streaming of over 40
television channels and catch-up TV in four languages. Content available apart from TV and
movies are news, comedy clips, originals and music. As of February 2020, it had 410+ shows
and 4100+ movies.

There are three subscription plans offered for its users on monthly, quarterly and annual
basis.
 INDUSTRY PROFILE

With enhanced networks, stronger internet connectivity and multimedia service-capable

mobiles, the presence of Indian subscribers on over-the-top (OTT) platforms is increasing
day by day. This boost in the OTT consumption in India can be attributed to the addition of
new subscribers emerging from Tier I and from Tier II cities; is also drawing attention of all
media and entertainment houses.With the rising demand, many media and entertainment
channels have launched their own platforms or are trying to collaborate with other platforms
to stream their content. In the next five years, the OTT industry is expected to escalate in
India. In India, at present the OTT user-base is dominated by Disney+ Hotstar, Amazon
Prime Video and Netflix. However, there are several production house-backed local OTT
players, such as SonyLIV, Voot, Zee5, ErosNow and ALTBalaji, which are competing with
these global players and trying to make a mark in the industry. The COVID-19 pandemic and
the resulting lockdown has caused people to stay at home, which has led to this rise in
subscribers for these OTT platforms. In addition, as the coronavirus-led lockdown impeded
the theatrical experience, filmmakers are taking new releases to OTT platforms.

The booming industry:

The OTT sector in India witnessed a 30% rise in the number of paid subscribers, from 22.2
million to 29.0 million between March and July 2020.As per a recent study, most Indian
viewers prefer watching regional language content, especially in Hindi, on the OTT
platforms. Hindi language content accounted for >50% of the overall streaming in April–July
2020.Overall, the top five metro cities accounted for 46% of the total OTT video platform
users. Another study revealed that ~90% consumers prefer watching video content in regional
languages, and that only 7% of the total time spent on OTT platforms in India is on English
content. As the coronavirus-led lockdown affected the consumer theatre experience,
moviemakers are adding new releases to the OTT platforms. According to a report, the Indian
OTT market is set to reach Rs 237.86 billion (US$3.22 billion) by FY25, from Rs 42.50
billion (US$576.73 million) in FY19. India will have 500+ million online video subscribers
by FY23 and this number is likely to grow with increased smartphone and internet
penetration. Going by the current trends, a diversified content portfolio and various pricing
plans would help OTT players gain more paid subscribers.

"India : world's largest growing OTT industry"

As per reports of PricewaterhouseCoopers or PwC, India is currently the world’s fastest

growing OTT industry, and is all set to emerge as the world’s sixth-largest by 2024. The
market is expected to grow at a CAGR of 28.6% over the next four years to touch revenues of
$2.9 billion. This means that OTT is set to benefit from the closure of cinemas, as some film
studios choose to fast-track new releases to home video platforms. The trend of digital first
releases is also catching up in the five southern states, which is a significant segment of box
office collection revenues in the country. The factors of spontaneous growth are :
● Urbanization and westernization of the population
● Access to digital devices
● Improved infrastructure
● Convenience.
 DATA ANALYSIS & INTERPRETATION

GENDER OF RESPONDENTS

GENDER NO.OF % OF RESPONDENTS

RESPONDENTS

FEMALE 23 46%
MALE 27 54%

TOTAL 50 100%

46% MALE
FEMALE
54%

INTERPRETATION
● The primary data is collected from a total of 50 respondents
● 46% of the respondents are female
● 54% of the respondents are male
AGE GROUP OF RESPONDENTS

AGE GROUPS NO. OF % OF

RESPONDENTS RESPONDENTS
UNDER 18 3 6%

18-20 26 52%

21-23 18 36%

24 AND ABOVE 3 6%

TOTAL 50 100%

6% 6%

UNDER 18
36% 18-20
21-23
24 AND ABOVE

52%

INTERPRETATION

● 52% of the respondents are in age group of 18-20 years

● 36% of the respondents are in age group of 21-23 years

● 6% of the respondents are aged below 18 years

● 6% of the respondents are aged 24 years & above.

OCCUPATIONAL STATUS OF RESPONDENTS

OCCUPATIONAL NO. OF % OF
STATUS RESPONDENTS RESPONDENTS
STUDENT 39 78%

EMPLOYED 9 18%

UNEMPLOYED 2 4%

TOTAL 50 100%

4%

18%

STUDENT
EMPLOYED
UNEMPLOYED

78%

INTERPRETATION

● The majority of the respondents are students which consists of 78%

● 18% of the respondents are employed

● A small margin of 4% of respondents are unemployed.

OTT PLATFORM PREFERENCE

OTT PLATFORMS USUALLY NO.OF RESPONDENTS

USED
NETFLIX 24

AMAZON PRIME VIDEO 29

DISNEY + HOTSTAR 12

SONY LIV 4

SUN NXT 4

Others 5

Total 78

35

30 29

25 24

20

15
12
10
5
5 4 4

0
ott platforms usually
used

netflix prime video disney + sony liv sun nxt others

INTERPRETATION

Out of the 50 respondents, Amazon Prime Video is the most popular OTT platform being
used followed by Netflix. Disney+hotstar is used by 24% of the respondents. Sonyliv are
each used by 8% of respondents. The other OTT platforms used include Voot, Neestream,
ErosNow, SunNXT etc.
CONTENT PREFERENCE

CONTENTS NO. OF RESPONDENTS

Movies 31

Web series 29

Web shows 8

News 4

Others 3

TOTAL 75

35
31
30 29

25

20

15

10 8

5 4
3

0
CONTENTS

MOVIES WEB SERIES WEB SHOWS NEWS OTHERS

INTERPRETATION
Out of the 50 respondents, majority of them are using OTT platforms to see movies and web
series with 31 & 29 responses respectively. 16% of respondents watch web shows on these
platforms and 8% of total respondents watch news on these platforms. There are also other
contents watched on OTT platforms like sports, interviews etc.
PATTERN OF USAGE

USAGE PATTERNS NO. OF % OF RESPONDENTS

RESPONDENTS
DAILY 6 12%
WEEKLY 17 34%
OCCASIONALLY 18 36%
RARELY 8 16%
OTHERS 1 2%
TOTAL 50 100%

2%

12%
16%

DAILY
WEEKLY
OCCASIONALLY
RARELY
OTHERS
34%

36%

INTERPRETATION

36% of the respondents use OTT platforms occasionally as per their wish. 34% of the
respondents consume OTT platforms weekly. 16% of respondents only consume the OTT
platforms very rarely. There is a group of 12% of respondents who have a daily usage of OTT
platforms. Also one of the respondents use the platforms in other patterns.
COMMENCEMENT OF USAGE

COMMENCEMENT NO. OF % OF RESPONDENTS

OF USAGE RESPONDENTS
BELOW 1 YEAR( AFTER 26 52%
PANDEMIC)

1-2 YEARS 13 26%

2-3 YEARS 5 10%
MORE THAN 3 YEARS 6 12%
TOTAL 50 100%

12%

10%

BELOW 1 YEAR
1-2 YEARS
52% 2-3 YEARS
MORE THAN 3 YEARS

26%

INTERPRETATION

More than half, 52% of the respondents have started using OTT platforms in & below 1 year
which means after the arrival of pandemic. 26% of the respondents have been using since 1-2
years and 10% of respondents have been using OTT platforms since 2-3 years. There are 12%
of respondents who have been using the OTT for above 3 years.
FACTORS THAT INFLUENCED

INFLUENCING FACTORS NO. OF RESPONSES

PEER INFLUENCE 17
SOCIAL MEDIA 24
ADVERTISEMENT 10
OTHERS 5

TOTAL 56

30

25 24

20
17

15

10
10

5
5

0
INFLUENCING FACTORS

PEER INFLUENCE SOCIAL MEDIA ADVERTISEMENT OTHERS

INTERPRETATION

The factor that influenced 24 respondents to use OTT platforms is social media which
includes Facebook, WhatsApp, Instagram etc. Peer influence is the next important factor that
influenced 17 respondents. Advertisements have influenced 10 respondents to use OTT
platforms. The other factors include various benefits of OTT platforms, newspapers,
magazines etc.
BENEFITS OF OTT PLATFORMS

BENEFITS/ PROS NO. OF RESPONSES

FLEXIBLE USAGE 21

LESS COSTLY 13

USER FRIENDLY 27

WORLD WIDE ENTERTAINMENT 14

TOTAL 75

30
27

25
21
20

15 14
13

10

FLEXIBLE USAGE LESS COSTLY

USER FRIENDLY WORLD WIDE ENTERTAINMENT

INTERPRETATION

The user friendliness of the OTT platforms is the main attraction & benefit majority of the
respondents have. 21 of the respondents loved the benefit of having flexibility in the usage of
OTT platforms. 28% of the respondents are attracted with the availability of worldwide
entertainment via these platforms and 26% of total respondents likes the less costly
entertainment provided via these OTT platforms.
NO. OF OTT PLATFORMS USED REGULARLY

NO. OF OTT NO. OF RESPONSES % OF RESPONSES

PLATFORMS
ONLY 1 24 48%
2 19 38%
3 6 12%
4 1 2%
MORE THAN 4 NIL NIL
TOTAL 50 100%

2%

12%

ONLY 1
2
48% 3
4
MORE THAN 4

38%

INTERPRETATION

48% of the respondents use only 1 OTT platform regularly. 38% of the respondents use 2
OTT platforms regularly. 3 OTT platforms are regularly used by 12% of the respondents.
Only 1 of the respondents is using 4 OTT platforms regularly and none of the respondents are
using more than 4 OTT platforms
PREFERENCE OF WATCHING MOVIES ON OTT THAN IN
THEATRES

PREFERENCE (ON NO. OF RESPONSES % OF RESPONSES

OTT)

ALWAYS 4 8%

NEVER 11 22%

MOSTLY 20 40%

RARELY 15 30%

TOTAL 50 100%

8%

30%

22%
ALWAYS
NEVER
MOSTLY
RARELY

40%

INTERPRETATION

40% of the respondents mostly wish to watch movies on OTT than in theatres. 30% of the
respondents watch movies on OTT rarely. 22% of the respondents never wish to watch
movies on OTT than in comparison with theatres. A portion of 8% of respondents always
wish to watch movies on OTT than in theatres.
CHANGE IN USAGE OF OTT AFTER PANDEMIC

CHANGE IN NO.OF RESPONSES % OF RESPONSES

CONSEPTION

HIGHLY INCREASED 14 28%

INCREASED 29 58%
NEUTRAL 7 14%
DECREASED NIL NIL
HIGHLY DECREASED NIL NIL
TOTAL 50 100%

10%
17%

HIGHLY INCREASED
INCREASED
NEUTRAL
DECREASED
HIGHLY DECREASED

72%

INTERPRETATION

86%, majority of the respondents has increased their consumption of OTT platforms after the
arrival of pandemic. 28% of the respondents have highly increased their usage after COVID-
19 pandemic. 14% of the respondents have been staying neutral on their OTT platforms
usage. The most important fact is that none of the respondents have decreased their OTT
consumption after arrival of the COVID-19 pandemic
OPINION ON IMPOSING CENSORSHIP OF OTT PLATFORMS

OPINION NO.OF RESPONSES % OF RESPONSES

STRONGLY AGREE NIL NIL
AGREE 12 24%
NEUTRAL 23 46%
DISAGREE 8 16%
STRONGLY DISAGREE 7 14%

TOTAL 50 100%

8%
13%

22%
15%
STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE

43%

INTERPRETATION

46% of the respondents have responded neutral to imposing censorship of OTT platforms.
24% of respondents agree with the imposition of censorship. 30% of the respondents are
against the imposition of censorship in which 14% of respondents strongly disagree with the
government regulations which may restrict the freedom of filming original content.
OTT EXPERIENCE RATING

RATINGS NO. FO % OF
RESPONDENTS RESPONDENTS
1 NIL NIL
2 3 6%
3 8 16%
4 23 46%
5 16 32%
TOTAL 50 100%

6%

16%
32%

1
2
3
4
5

46%

INTERPRETATION

46% of the respondents have given a rating of 4 out of 5 as their OTT experience. 32% of the
respondents were fully satisfied with their experience and they gave a 5 star rating. 16% of
the respondents gave a 3 star rating and 6% of respondents weren't happy with the experience
& they gave 2 star ratings. None of the respondents made the experience on OTT given a zero
rating
SUGGESTING OF OTT PLATFORMS TO OTHERS

SUGGESTING NO.OF RESPONSES % OF RESPONSES

YES 23 46%

NO NIL NIL

MAYBE 27 54%

TOTAL 50 100%

13%

YES NO
MAYBE

87%

INTERPRETATION

54% of the respondents are of unspecific opinion regarding suggesting OTT platforms to
others and may depend on personal matters. Whereas other 46% of the respondents are sure
of the opinion that they would suggest OTT platforms to others. None of respondents are
wholly against suggesting OTT platforms to others.
CHANGE IN FUTURE USAGE OF OTT

CHANGE IN FUTURE NO. OF RESPONSES % OF RESPONSES

USAGE
HIGHLY INCREASED 1 2%
INCREASED 22 44%
NEUTRAL 20 40%
DECREASED 7 14%
HIGHLY DECREASED NIL 0%
TOTAL 50 100%

8%
13%

HIGHLY INCREASED
INCREASED
NEUTRAL
DECREASED
41% HIGHLY DECREASED
38%

INTERPRETATION

While 40% of respondents plan to stay neutral on their OTT platforms usage, 46% of the
respondents wish to increase their OTT platform consumption and 14% of respondents plan
to decrease their usage. Of those who plan to increase one of the respondents plan to highly
increase the OTT platforms consumption