RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY

―(Established by Government of Central Provinces Education Department by Notification No. 513 dated the
1st of August, 1923 & presently a State University governed by Maharashtra Universities Act, 1994.)‖

DIRECTION NO. 22 OF 2017

Directions, Subject Scheme and Syllabus

For

Master of Business Administration (MBA)

Examinations

(Choice Based Credit System)

FACULTY OF
COMMERCE
Master of Business Administration (MBA) Examinations

2017-18 and Onwards

(Two Years Semester Pattern Post-Graduate Course)

1 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY

DIRECTION NO. 22 OF 2017

(Issued by the Vice-Chancellor under section 12(8) of the Maharashtra Public

Universities. Act, 2016)(Mah. Act No. VI of 2017)

WHEREAS, the Maharashtra Public Universities Act, 2016 ( No. VI of 2017) ( hereinafter Act) has
come into force with effect from 1st March, 2017;

AND

WHEREAS, the Faculty of Commerce and Management in its meeting held on 14.3.2016 have
decided to restructure the syllabus for the award of the degree of Master of Business Administration
(MBA) Examination commensurate with the curricula existing in the various Universities in India and
with a view to include the latest trends in the commerce stream as well as to design it to suit to the
needs of the industries and corporate houses as provided under Section 38(a) of the Act;

AND

WHEREAS, all the Board of Studies in Faculty of Commerce and Management in its meeting held on
5.4.2016 restructured the existing syllabi and recommended the new scheme of examination;

AND

WHEREAS, the recommendations made by the all four Board of studies under Faculty of Commerce
and Management were approved by the Academic Council, in its meeting held on 8.6.2016;

AND

WHEREAS, no ordinance is in existence prescribing THE EXAMINATION LEADING TO THE

DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) (CHOICE BASED CREDIT
SYSTEM);

AND

WHEREAS, the Special Task Committee in its meeting on 23-11-2016 decided to prepare a draft of
new direction & syllabus of MBA (CBCS );

AND

WHEREAS, the Special Task Committee in its meeting on 04-01-2016 considered and approved the
draft of new direction and syllabus of MBA (CBCS) submitted by the sub-committee & recommended
it to the Hon‟ble Vice-Chancellor for his approval;

AND

2 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

WHEREAS, Direction No. 42 of 2016 entitled „Examination leading to the Degree of Master of
Business Administration (MBA) (CHOICE BASED CREDIT SYSTEM) in the Faculty of Commerce &
Management, was issued by the Vice-Chancellor;

AND

WHEREAS, certain difficulties regarding implementation of the absorption scheme under the
Direction No. 42 of 2016, were encountered by the colleges and the University administration,
necessitating clarification and suitable modifications in the said scheme;

AND

WHEREAS, in the meeting of the task force in the Faculty of Commerce and Management, held on
3.8.2017 certain decisions were taken which are required to be incorporated in the Direction No. 42 of
2016;

AND

WHEREAS, the matter involved is required to be implemented urgently for the purpose of
prescribing examinations leading to the degree of Master of Business Administration (MBA) (CBCS)
in the Faculty of Commerce and Management;

AND

WHEREAS, the preparation of Ordinance to regulate the matter relating to the examinations leading
to the degree of Master of Business Administration (MBA) (CBCS) is time consuming process;

Now, therefore, I, Dr. Siddharthvinayak P. Kane, Vice-Chancellor, Rashtrasant Tukdoji Maharaj

Nagpur University, Nagpur in exercise of the powers vested in me under Section 12(8) of the
Maharashtra Public Universities Act, 2016 ( VI of 2017) do hereby issue the following direction:-

1. This direction shall be called ―DIRECTION REGARDING CHOICE BASED CREDIT SYSTEM
AND EXAMINATIONS LEADING TO THE MASTERS DEGREE OF BUSINESS
ADMINISTRATION IN THE FACULTY OF COMMERCE AND MANAGEMENT,
RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, NAGPUR.‖

2. The duration of M.B.A. course shall be of Two years consisting Semester-I & II in first year and
Semester-III & IV in second year.

3. Subject to compliance with the provisions of this direction and of other ordinances in force from
time to time, an applicant for admission to this course shall have passed degree examination of
Rashtrasant Tukadoji Maharaj Nagpur University or any other recognized University equivalent
thereto with 50% aggregate marks for open category and 45% marks aggregate for Backward
Class candidates or as notified by the State Government (Competent Authority) from time to
time. Provided that Students admitted through Common Management Aptitude Test (CMAT)
conducted by All India Council for Technical Education or through Central Entrance Test (CET)
conducted by Directorate of Technical Education or any other entrance examination conducted by
competent authority approved by the Directorate of Technical Education and fulfilling the
eligibility conditions prescribed by the Rashtrasant Tukadoji Maharaj Nagpur University shall
only be admitted to this Course.

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4. The Examinations for Semesters I, II, II and IV shall be held twice a year at such places and on
such dates as may be fixed by the University.

5. The fees for examination shall be as prescribed by the Rashtrasant Tukadoji Maharaj Nagpur
University from time to time.

6. Applicant for the examination prosecuting a regular course of study leading to the Master Degree
in Business Administration shall not be permitted to join any other course in this University or
any other University simultaneously.

7. A collegiate candidate shall have pursued a regular course of study for not less than 90 days of
the academic session before being examined for any semester examination of MBA in any
recognized institution and or college affiliated to Rashtrasant Tukdoji Maharaj Nagpur University
where the course is conducted.

8. Without prejudice to the other provisions of Ordinance No. 6 relating to the Examinations in
General, the provisions of Paragraphs 5, 7, 8, 10, 26 and 31 of the said Ordinance shall apply to
every collegiate candidate.

9. Choice Based Credit System (CBCS): The MBA program shall consist of 24 courses and a project
equivalent to 2 courses in any of the specialization area opted by the student. The courses in this
program are of three kinds: Core, Elective and Foundation.
a. Core Course: - There is at least one Core Course in every semester. This is the course
which is to be compulsorily studied by a student as a core requirement to complete
the requirement of a programme in a said discipline of study (Comprising of basic
subjects of Business Management). These subjects are codified with the “C” letter.
b. Foundation Course: - The Foundation Courses are elective value-based courses
aimed at man-making education. These are the subjects oriented towards the skill
enhancement as per the interest of the students. A pool of two courses shall be
offered in 3rd and 4th semester from which the student has to opt for one in each of
these semesters. These courses are codified with “F” letter.
c. Elective Course: - It is a course which can be chosen from the pool of courses. The
course may be specific/specialized/supportive or advanced to the discipline of
study. They may be nurturing candidate‟s skill as well as proficiency. Generic
Elective courses add generic proficiency to the students and they are for the said
discipline of study. These courses are codified with “E” letters. These courses are
oriented towards competency building of student in various functional areas of
business management. These Electives will give the students a chance to study a
subject according to his/her area of interest and will also help in developing his/her
personality. Two elective courses are to be selected by a student from the groups of
electives before commencement of 3rd Semester of the program.

A student is required to Select Any Two Electives as following:

 Either both the Electives from Core Group
OR
 One Elective each from Core Group and Complementary Group

Marketing Management
Core Group
Financial Management
Human Resource Management
Operations Management
Complementary Group
Service Sector Management

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 Note: The affiliated Management Institutes / Colleges/ Department shall declare the
Elective/Specialization it is offering before the commencement of admission process of
Semester -I in their Information Brochure and website and communicate the same to the
University well in advance. The Institute will offer the Specialization proposed only if
minimum FIVE students opt for the same.

10. Credit System of Evaluation:

a. Courses offered, contact hours, credits attached and allocation of marks shall be as follows:

Semester-I
Marks
Course Code

Examination

Total Hours
Instruction
University
Internal /

Assessment
Tutorial

End Exam.

Credits
Semester
Hours

Hours

Internal
Course Name

Total
1T1 Principles of Management Uni. 30 10 40 80 20 100 4
1T2 Managerial Economics Uni. 30 10 40 80 20 100 4
1T3 Accounting for Managers Uni. 25 15 40 80 20 100 4
1T4 Business Legislations Uni. 30 10 40 80 20 100 4
Business Communication
1T5 Uni. 30 10 40 80 20 100 4
and Information Systems

1T6 Research Methodology and Uni. 25 15 40 80 20 100 4

Quantitative Techniques
Total 170 70 240 480 120 600 24

Semester-II
Marks
Course Code

Examination

Total Hours
Instruction
University
Internal /

Assessment
Tutorial

End Exam.

Credits
Semester
Hours

Hours

Internal

Course Name
Total

Human Resource
2T1 Management & Uni. 30 10 40 80 20 100 4
Organizational Behaviour
2T2 Financial Management Uni. 25 15 40 80 20 100 4
2T3 Marketing Management Uni. 30 10 40 80 20 100 4
2T4 Operations Management Uni. 25 15 40 80 20 100 4
2T5 Cost Accounting Uni. 25 15 40 80 20 100 4
Economic Environment of
2T6 Uni. 30 10 40 80 20 100 4
Business
Total 165 75 240 480 120 600 24

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Semester-III
Course Code Marks

Examination

Total Hours
Instruction
University
Internal /

Assessment
Tutorial

End Exam.

Credits
Semester
Hours

Hours

Internal
Course Name

Total
3T1 Strategic Management Uni. 30 10 40 80 20 100 4

Summer Internship
3P1 Uni. 10 30 40 00 100 100 4
Project Assessment

Project Management
OR
Environment
Management
3T2 OR Uni. 30 10 40 80 20 100 4
Business Management I
(Only for students from
other than MBA Course)
3T3 Elective I – Paper 1 Uni. 30 10 40 80 20 100 4
3T4 Elective I – Paper 2 Uni. 30 10 40 80 20 100 4
3T5 Elective II – Paper 1 Uni. 30 10 40 80 20 100 4
3T6 Elective II – Paper 2 Uni. 30 10 40 80 20 100 4
Total 190 90 280 480 220 700 28
Note: One Foundation Course is to be selected by the student from 3T2 and Two Elective
Groups to be selected in the manner mentioned above.

Semester-IV
Marks
Course Code

Examination

Total Hours
Instruction
University
Internal /

Assessmen
Tutorial

End Exam.

Credits
Semester
Hours

Hours

Internal

Course Name
Total
t

Business Ethics &

4T1 Uni. 30 10 40 80 20 100 4
Corporate Governance
Entrepreneurship
4T2 Uni. 30 10 40 80 20 100 4
Development
4P1 Project Work Uni. 40 40 150 50 200 8

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 International Business
Management
OR
Agri-Business Management
4T3 Uni. 30 10 40 80 20 100 4
OR
Business Management II
(Only for students from
other than MBA Course)
4T4 Elective I – Paper 3 Uni. 30 10 40 80 20 100 4
4T5 Elective II – Paper 3 Uni. 30 10 40 80 20 100 4
Total 150 90 240 550 150 700 28
Note: One Foundation Course is to be selected by the student from MBFIV-2.

Summary of the Total Marks and Credits

Marks

Total Hours
Instruction

Assessment
Tutorial

End Exam.

Credits
Sr. No.

Semester
Hours

Hours

Internal

Total
1 Semester – I 170 70 240 480 120 600 24
2 Semester – II 165 75 240 480 120 600 24
3 Semester – III 190 90 280 480 220 700 28
4 Semester – IV 150 90 240 550 150 700 28
Total 675 325 1000 1990 610 2600 104

b. The Semester End written examination of all the courses shall be conducted by the University.
c. The performance of the learners will be evaluated in two Components, One component will be
the continuous assessment by the Institute/College/Department (Internal Assessment)
component carrying 20% marks and the second component will be the Semester End
Examination component carrying 80% marks.

The allocation of Internal Assessment Marks

1a Attendance of the student during a particular semester 05 marks
1b An assignment based on curriculum to be assessed by the teacher concerned 05 marks
1c Subject wise class test conducted by the teacher concerned 05 marks
1d Subject presentation/viva-voce seminar conducted during the semester 05 marks
1 Internal assessment Total marks 20
2 Semester wise End Examination marks 80
Total Marks Per Course 100

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  Marks for internal assessment shall awarded on the basis of tests, assignment etc. as
prescribed above by the teacher in the respective subject and moderated by the
Director shall be notified on the college notice board for information of students and it
shall be communicated to the University at least 5 days before the commencement of
the End Semester examinations.
 The college shall preserve the answer sheets and assignments submitted by the
students and attendance record and evaluation sheets for at least one academic year,
while the summary of the internal marks to be preserved as a permanent record.
 Since the student has to pass each course/subject jointly in University Assessment and
Internal Assessment, a student cannot be declared „Failed‟ in Internal Assessment and
no reassessment can be done for Internal Assessment.
d. Summer Training: At the end of second semester, all students will have to undergo summer
training of 8-10weeks with an industrial, business or service organization by taking a project
study. The condition of successfully completing the program shall not be deemed to have been
satisfied unless a student undergoes summer training under the supervision of the department
in organizations as approved by the Director/ Principal/ Head / Faculty from time to time.
Alternatively Director/ Principal/ Head / Faculty of the Department/ College/ Institute may
allocate the sector/ industry/ company specific project to the individual student. Each student
will be required to submit a project report to the Department/ College/ Institute for the work
undertaken during this period within three weeks of commencement of the third semester for
the purpose of evaluation in the third semester.

e. Conversion of Marks to Grades and Calculations of GPA (Grade Point Average) and CGPA
(Cumulative Grade Point Average): In the Credit and Grade Point System, the assessment of
individual Courses in the concerned examinations will be on the basis of marks only, but the
marks shall later be converted into Grades by mechanism described hereinafter where the overall
performance of the Students can be reflected after considering the Credit Points for any given
course. However, the overall evaluation shall be designated in terms of Grade. There are some
abbreviations used here that need understanding of each and every parameter involved in grade
computation and the evaluation mechanism. The abbreviations and formulae used are as follows:-
Abbreviations and Formulae Used
G: Grade
GP: Grade Points
C: Credits
CP: Credit Points
CG: Credits X Grades (Product of credits & Grades)
SGPA = ΣCG: Sum of Product of Credits & Grades points / ΣC: Sum of Credits points
SGPA: Semester Grade Point Average shall be calculated for individual semesters. (It is also
designated as GPA)
CGPA: Cumulative Grade Point Average shall be calculated for the entire Program by
considering all the semesters taken together.
While calculating the CG the value of Grade Point 1 shall be consider Zero (0) in case of
students who failed in the concerned course/s i.e. obtained the marks below 50.
After calculating the SGPA for an individual semester and the CGPA for entire program, the
value can be matched with the grade in the Grade Point table as per the TEN (10) Points
Grading System and expressed as a single designated GRADE such as O, A, B, etc….

Marks Grade Grade Points

85 and Above O 10
84-75 A 9
74-65 B 8

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 64-60 C 7
59-55 D 6
54-50 E 5
49 and Below F (Fail) 0

Conversion of CGPA into Grades and Division shall be as follows:

CGPA Grade Division

9.0-10 O Distinction
8.0-8.9 A Distinction
7.0-7.9 B Distinction
6.0-6.9 C First
5.5-5.9 D Second
5.0-5.4 E Second
00-4.4 F (Fail) Fail
Note: Final Mark List will only show the Grade, Grade points and Division and not the marks

f. Provision of Direction No.44 of 2001 governing the award of grace marks for passing an
examination and securing higher Grades shall apply to the examination.

9. Project Work: Project work will be compulsory for each student appearing at the semester- IV
(M.B.A) Examination.
(i) Project shall carry 200 marks as follows-
Head of Passing Marks
Project Report Evaluation by External Examiner 100
Seminar and open defense evaluation by External 50
Examiner
Seminar and open defense by Internal External Examiner 50
TOTAL 200

(ii) For Project work a batch of Maximum TWENTY students per guide /supervisor has to be
allotted by the Institute. The Guide/Supervisor shall act as an internal examiner for project
Examination.
(iii) The guide or the supervisor shall be appointed by the institute and should be teaching to
MBA Programme with minimum qualifications as prescribed by AICTE for Assistant Professor.
(iv)The External examiner shall be appointed from the list of full time approved teaching
faculty of the MBA programme by the University.
(v) Each such External examiner shall examine a maximum of TWENTY students in the
academic year.
(vi) ONE copy of Project work (Printed) shall be submitted to the University through the
supervisor of the candidate and the Principal/ Director / Head of the Institute/ Department, by
31st March of academic year and one copy will be retained by the college/Department for internal
evaluation purpose.
A Candidate shall submit with his/her project work, a certificate from the Supervisor to the
effect-
 That the candidate has satisfactorily completed the Project work for not less than one
session and
 That the Project work is the result of the candidates own work and is of sufficiently high
standard to warrant its presentation for examination.
 Candidate shall submit his declaration that the Project is the result of his own research
work and the same has not been previously submitted to any examination of this
University or any other University. The Project shall be liable to be rejected and /or
cancelled if found otherwise.

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  The Project work shall be evaluated through seminar and open defence and Viva-voce
at the College/ Department by internal and external examiners appointed by
University before Semester-IV Examination.
 A student appearing for MBA Semester IV Examination will have to pay additional fees
as prescribed by the University from time to time.

10. The scope of the subject, percentage of passing in theory and project will be governed as
per following rules:
1. There will be a combined passing of 50% marks to be secured by an examinee in internal and
University written examination taken together for each course/subject/paper.
2. The results of successful candidates at the end of semester-IV shall be declared on the basis of
CGPA obtained in all the four semesters.
3. The candidates who successfully clear all the semester examinations in the first attempt are
eligible for ranks provided they secure Grade C and above.
4. The results of the candidates who have successfully cleared the Semester-IV examination but
not cleared the lower semester examinations shall be declared as NCL (not completed lower
semester examinations). Such candidates shall be eligible for the award of Degree only after
successfully clearing all the lower semester examinations.
5. Student successfully clearing Semester I, II, III and IV examinations shall, on payment of the
prescribed fee, shall be awarded a Degree in the prescribed form signed by the Vice-
Chancellor.
6. An examinee failing to clear any semester end examination shall be eligible for re-
examination on payment of a fresh Examination Fee prescribed by the University.

11. Promotion to Higher Semester (ATKT)

An examinee failing to clear any semester examination shall be ALLOWED TO KEEP TERM
(ATKT) in accordance with the following table:

Admission to Candidate should have Candidate should have Candidates should

Semester passed in following completed the term and have passed in
examinations appeared for following Minimum 2/3rd
examinations subjects of the
following examinations
Semester-I Degree examination ------- --------
Semester-II --------- Semester – I --------
Semester I & II taken
Semester-III ---------- Semester – II together
--------
Semester-IV Semester-I & II Semester – III

12. Rejection of results:

i. A candidate who fails in one or more course(s) of a semester may be permitted to reject the
result of the whole examination of that semester. Rejection of result course-wise shall not be
permitted. A candidate who rejects the results shall appear in the examination of that
semester in the subsequent examination.
ii. Rejection can be exercised only once in each semester and the rejection once exercised cannot
be revoked.
iii. Application for rejection of result along with payment of the prescribed fee shall be
submitted to the University through the college along with the original statement of marks
within 30 days from the date of publication of the result.
iv. A candidate who rejects the result is eligible for only class and not for ranking.

12. Improvement of results:

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 i. A candidate who has passed in all the papers of a semester may be permitted to improve the
result by reappearing for the whole examination of that semester.
ii. The reappearance shall be permitted only once in each semester.
iii. The reappearance for the examination of any semester is permitted during the subsequent
examination of that semester.
iv. Application for reappearance along with payment of prescribed fee shall be submitted to the
University through the college along with the original statement of marks within 30 days
from the date of publication of the result.
v. The candidate passes in all the subjects in the reappearance, higher of the two aggregate
marks secured by the candidate shall be awarded to the candidate for that semester. In case
the candidate fails in the reappearance, candidate shall retain the first appearance result.
vi. A candidate who has appeared for improvement is eligible for class only and not for
ranking.
vii. Internal assessment marks shall be shown separately in the marks card. A candidate who
has rejected the result or who, having failed, takes the examination again or who has
appeared for improvement shall retain the internal assessment marks already obtained.

14. Guidelines for Setting Question Papers of Semester I, II, III & IV End Examination..

a. The question paper should be set in such a manner so as to cover the complete syllabus as
prescribed by the University.
b. The duration of the Semester wise End Examination shall be 3.00 Hours per course.
c. The evaluation of the Summer Internship Project should be conducted at the
Institute/Department by the Examiner appointed by the Principal/Director/Head of the
Institute/Department.
d. The evaluation of Semester IV Project should be conducted at Institute / Department by the
Project Supervisor of the student and an External Examiner appointed for the same by the
University.
e. The result for these examinations should be declared within time limit as per University
norms and communicated to the University within stipulated time.
f. The record of conduct of such examination, evaluation and results should be maintained for a
period of at least One year by the respective Institute / Department for the verification by the
competent authority.
g. The format for question papers for Semester End Examinations to be conducted by the
University shall be as follows:

1. There shall be FIVE compulsory questions of 16 marks each.

2. First FOUR questions shall be with internal choice within the questions, i.e. there shall be
2 questions from each unit of the curriculum with an internal option.
3. Fifth question shall comprise of FOUR short answer questions of FOUR marks each one
from each unit.
4. Questions shall assess the knowledge, application of knowledge, and the ability to blend
knowledge. The paper setter shall ensure that questions covering all skills and all units
are set. She/he shall also mandatorily submit a detailed scheme of evaluation
(Memorandum of Instructions) along with the question paper to enhance the
objectivity and maintain consistency in evaluation. However, the moderation board can
make necessary changes in the pattern of question paper based on the content and
pedagogy of subject.

ILLUSTRATIVE PATTERN OF QUESTION PAPER

Q.1 (A) …………………………………………..based on unit 1

OR
Q.1(B)…………………………………………….based on unit 1

Q.2(A)……………………………………………based on unit 2

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 OR
Q.2(B)……………………………………………based on unit 2

Q.3(A)…………………………………………..based on unit 3
OR
Q.3(B)…………………………………………..based on unit 3

Q.4(A)…………………………………………..based on unit 4
OR
Q.4(B)…………………………………………..based on unit 4

Q.5(a)…………………………………………..based on unit 1
Q.5(b)…………………………………………..based on unit 2
Q.5(c)…………………………………………..based on unit 3
Q.5(d)…………………………………………..based on unit 4

15. Not Fit for the Course:

If a student fails to pass the M.B.A. programme within FIVE successive years from the date of
his/her admission he/she shall be declared Not Fit for the Course (NFC), and shall not be
allowed to appear for any previous examination of the programme.

16. Absorption Scheme:

a. The failure students of the MBA Course as per Direction No. 22 of 2012 (Introduced in 2012)
immediately preceding the new course under this direction shall be given chance to appear
for three more consecutive examinations according to old syllabus (Introduced in 2012). The
University shall conduct the examination of old course for three more consecutive
examinations after the new scheme of examination is introduced as per following table:

b. The University shall conduct the examination of old course (Introduced in 2012) for three
attempts after the new scheme of examination is introduced as per following table:

Semester
Attempt-1 Attempt-2 Attempt-3
Examination
Semester-I Winter 2016 Summer 2017 Winter 2017
Semester-II Summer 2017 Winter 2017 Summer 2018
Semester-III Winter 2017 Summer 2018 Winter 2018
Semester-IV Summer 2018 Winter 2018 Summer 2019

The students are required to clear all their papers within the stipulated time. The students
clearing all the papers of old scheme of Examination shall be awarded Degree according to
old scheme of Examination (Introduced in 2012).

c. Those students who have completed the course work and cleared their Semester I and Semester II
examination of old course (Introduced in 2012) shall be eligible to be admitted to Second Year of
MBA Course and be absorbed in the new scheme of examination under this Direction.

d. Those students who have not cleared their Semester I and/or Semester II examination of old
scheme of examination (Introduced in 2012) and are qualifying the conditions of ATKT rules
under the said Direction No. 22 of 2012 shall be admitted to Second Year of New Scheme of
Examination under this Direction.

e. Such students shall be eligible for exemption in the courses which they have passed in the old
scheme of examination under the said Direction No. 22 of 2012 (Introduced in 2012) subject to the
equivalence of courses mentioned hereinafter:

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 Semester Name of the Course Semester Name of the Course Status of
Examination under this Direction Examination under Old Direction Equivalence
under this under Old (2012)
Direction Course (2012)
Principles of I Principles of Yes
Management Management
Managerial Economics I Managerial Economics Yes
Accounting for I Financial Accounting Yes
Managers
I Business Legislations I Business Legislations Yes
Business I Communication Skills Yes
Communication & –I
Information Systems
Research Methodology I Quantitative Yes
& Quantitative Techniques
Techniques
Human Resource II Human Resource Yes
Management & Management
Organizational
Behaviour
Financial Management II Financial Management Yes
Marketing II Marketing Yes
Management Management
II
Operations II Operations Yes
Management Management
Cost Accounting II Cost & Management Yes
Accounting
Economic II Business Environment Yes
Environment of
Business
Strategic Management III Strategic Management Yes
Project Management IV Operations Yes
Management
III (Specialization) –
Paper 4
Environment I Environment Yes
Management Management
Business Ethics & II Business Ethics Yes
Corporate Governance
Entrepreneurship III Entrepreneurship Yes
Development Development
International Business III International Business Yes
IV
Management
Agri-Business IV Paper 4 Yes
Management Agri-Business Rural Marketing
Management
Specialization
Specialization
Paper 1 III Paper 1 Yes
Sales & Distribution Marketing Retails & Services
Management Management Marketing
Specialization
Core Group Paper 2 III Paper 2 Yes
A IMC & Brand Marketing Product Management
Marketing Management Management & Brand Management
Management Specialization –
Paper 3 IV Paper 3 Yes
Consumer Buying Marketing Consumer Buying
Behaviour Management Behaviour & IMC
Specialization –
Core Group Paper 1 III Paper 1 Yes

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 B Corporate Financial Financial Advanced Financial
Financial Management Management Management
Management Specialization -
Paper 2 III Paper 2 Yes
Security, Portfolio and Financial Risk Management &
Risk Management Management Derivatives
Specialization -
Paper 3 IV Paper 3 Yes
Investment Financial Financial Services
Environment & Wealth Management Management
Management Specialization -
Paper 1 III Paper 2 Yes
Training & Human Training &
Development Practices Resource Development Practices
Management
Specialization
Core Group Paper 2 III Paper 1 Yes
C Performance & Human Performance
Human Compensation Resource Management &
Resource Management Management Compensation
Management Specialization
Industrial Relations & IV Paper 3 Yes
Labour Laws Human Industrial Relations &
Resource Labour Laws
Management
Specialization
Paper 1 III Paper 1 Yes
Logistics & Supply Operations Supply Chain
Chain Management Management Management
Complementary Specialization
Group
Paper 2 II Operations Research Yes
B
Operations Research
Operations
Management Paper 3 III Total Quality Yes
Total Quality Operations Management
Management Management
Specialization
Paper 1 III Paper 1 Yes
Banking & Insurance Banking & Banking Operations &
Services Financial Services
Services
Complementary Management
Group Specialization
B Paper 2
Service Sector Hospitality
Management Management*
Paper 3 III Paper 1 Yes
Healthcare Healthcare Healthcare and Social
Management Management Policy
Specialization
(*) This course under this direction do not have any equivalent course in the old direction
(2012). Hence, the students absorbed in respective semesters are mandatorily required to
appear for these courses under this scheme of examination.

f. A student who has failed in some subjects of MBA I of old course (Introduced in 2012) but
qualifying the conditions of ATKT prevailing under the Direction No. 22 of 2012 can be admitted
to MBA 3rd Semester course. Such a student shall clear those subjects of MBA Semester I and/or
III in maximum three attempts, as shown in the above table. Where a student fails to clear those
subjects in the maximum permissible attempts he/she will have to take casual admission in the
first and second semesters of the new course under this Direction, by paying fee of Rupees Five

14 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 Hundred for each semester, and clear the papers of those semesters. However, such a student
shall be given exemption in the equivalent subjects of the first and second semesters.
g. In case, a student has passed some Semesters (I or I and II or I, II and III) under Old Scheme of
Examination under Direction No. 22 of 2012 (Introduced in 2012) and any of the Semesters (II, III
and IV or III and IV or IV) under New Scheme of Examination under this Direction, the total
marks obtained by the students in Semesters passed under the Old Scheme of Examination under
Direction No. 22 of 2012 shall be converted proportionately according the New Scheme of
Examination under this Direction. The conversion shall be done on the following guidelines:

Semester Total Semester Maximum Marks as To be Converted as out of Total

per Direction No. 22 of 2012 Maximum Marks as per this Direction
I 800 600
II 1000 600
III 1000 700

g. The above absorption scheme of M.B.A. shall be effective till the introduction of new Syllabus
with new absorption scheme.

17. Guidelines for Project Work :

Objective
Every student will be assigned a project in 4th Semester of MBA and it will be pursued by
him/her under the supervision of an internal supervisor. The objective of the Project Work is to
help the student develop his/her ability to apply multi-disciplinary concepts, tools and
techniques to solve organizational problems and/or to evolve new/innovative theoretical frame
work.

Type of Project
The Project may take any one of the following forms:
i) Comprehensive case study (covering single organization/multifunctional area problem,
formulation, analysis and recommendations)
ii) Inter-organisational study aimed at inter-organisational comparison/ validation of
theory/survey of management services.
iii) Evolution of any new conceptual / theoretical framework.
iv) Business Plan/Viability Studies
v) Field study (Empirical study).
vi) Software analysis, Design and solutions for organisational achievement ( Applicable to IT)

Selection of Project Topic:

 Project topic has to be selected with respect to the programme of study and area
elected by the student.
 Title of the project should clearly specify the objective and scope of the study. It
should be specific and neither too vague nor centralistic. The topics should be
designed meticulously. It can be designed like “Employee Welfare Measures” – A
case study of XYZ Ltd.
 Project selection has to be made in consultation with the supervisor who will act as a
Project guide for the student.

Scope of Work
The student is expected to carry out following activities in the project:
1. Prepare a synopsis and get it approved by the supervisor as assigned by the respective
Institutes.

15 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 2. Undertake a detailed literature survey on the subject matter.
3. Make relevant data collection/observation.
4. Consult experts of the field.
5. Visit related organizations/institutions/industries.
6. Compile data in proper format.
7. Make proper conclusion/recommendations.
8. Prepare a Project Report.
9. The volume of the project-report should be ranging from 60-80 pages.
10. Obtain approval of Project Report by project supervisor.
11. Submit two hard bound copies of the Project Report at the Institute.
12. Submission of the Project Report shall be one month prior to the date of the
commencement of the 6th Semester Examinations for BBA.

General Format of the Report

The project report should preferably be written in the following format:
a) Executive Summary
b) Introduction to topic
c) Research Methodology
d) Analysis and Findings of the study
e) Conclusions and Recommendations of the study
f) Bibliography
g) Appendices – to include questionnaire, if any

Examination and Evaluation

The Project is to be treated as a Course of study of the MBA-4th Semester comprising of 200 marks.
The external assessment shall be done on the basis of the project report and Viva Voce. The
Project shall be evaluated by an External faculty for 150 marks and of which 100 marks will be
allocated to the Written Report Content and Presentation and 50 marks for Viva Voce. The Project
work shall be evaluated by internal and external examiners approved in the list of the University
for 100 marks (as mentioned above) at the respective institute / college as per the scheduled fixed
by the university. One such External Examiner shall not examine more than 20 students in one
academic year.

18. Miscellaneous
a) Industrial Tour: To make students understand the various aspects of business; college/
Institute/ Department may organize industrial visits to the industrial/ business houses.

19. This direction shall come into force phase wise from the academic session 2016-17.

20. With the issuance of this Direction the Direction No. 22 of 2012 and No. 42 of 2016 shall stand
repealed.

Sd/-
Nagpur : Dr. S. P. Kane
Dated : 29.08.2017 Vice-Chancellor

16 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 Appendix A
Course Summary for MBA Program

Semester Course Course Type Name of Course/Subject

Code
1T1 Core Principles of Management
1T2 Core Managerial Economics
1T3 Core Accounting for Managers
I
1T4 Core Business Legislations
1T5 Core Business Communication & Information Systems
1T6 Core Research Methodology & Quantitative Techniques
2T1 Core Human Resource Management & Organizational
Behaviour
2T2 Core Financial Management
II 2T3 Core Marketing Management
2T4 Core Operations Management
2T5 Core Cost Accounting
2T6 Core Economic Environment of Business
3T1 Core Strategic Management
3P1 Core Summer Internship Project Assessment
Project Management
Environment Management
3T2 Foundation
Business Management I (Only for students from other
III
disciplines)
3T3 Elective Elective I – Paper 1
3T4 Elective Elective I – Paper 2
3T5 Elective Elective II – Paper 1
3T6 Elective Elective II – Paper 2
4T1 Core Business Ethics & Corporate Governance
4T2 Core Entrepreneurship Development
4P1 Core Project Work
International Business Management
IV Agri-Business Management
4T3 Foundation
Business Management II (Only for students from other
disciplines)
4T4 Elective Elective I – Paper 3
4T5 Elective Elective II – Paper 3

17 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 Appendix B

List of Elective/Specialization Courses

Group Group Area Paper Name of Course

1 Sales and Distribution Management
A 2 Integrated Marketing Communication &
Marketing Management Brand Management
3 Consumer Buying Behaviour
1 Corporate Financial Management
Core B 2 Security, Portfolio and Risk Management
Financial Management 3 Investment Environment & Wealth
Management
C 1 Training & Development Practices
Human Resource 2 Performance & Compensation Management
Management 3 Industrial Relations & Labour Laws
1 Logistics & Supply Chain Management
A
2 Operations Research
Operations Management
3 Total Quality Management
Complementary
B 1 Banking & Insurance Services
Service Sector 2 Hospitality Management
Management 3 Healthcare Management

18 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 Appendix C

DETAILED SYLLABUS

CORE COURSES
SEMESTER-I

1T1 – Principles of Management

UNIT I: Introduction : Concept, Nature, Process and Significance of Management; Managerial Roles;
An Overview of Functional Areas of Management – Marketing, Finance, Production, HRM, IT, R and
D; Development of Management Thought – Classical, Neo- Classical, system and contingency
Approaches – An Overview.

UNIT II: Functions of Management – I: Planning and control - Concept, Process and Types;
Decision – making concept and process; bounded rationality; Management by Objectives; Corporate
Planning – Environment analysis and Diagnosis, Strategy Formulations; Managerial Control –
Concept and process; Designing an Effective Control System; Techniques – Traditional and Modern
(PERT and CPM).

UNIT III: Functions of Managemement – II: Organizing - Concept, Nature, Process and
Significance; Authority and Responsibility Relationships – Delegation, Decentralization;
Departmentation basis and formals (Project and Matrix); Formal and Informal organization;
Changing patterns in Organization structures in the Knowledge economy. Staffing : Concept,
Manpower Planning, Job Design, Recruitment & Selection, Training and Development, Performance
Appraisal. Directing : Motivating and Leading People at work – basic concepts; communication –
nature, process, networks and barriers; Effective Communication.

UNIT IV: International Management Practices : A comparative study of management practices in

India, Japan, USA and China with particular reference to Planning, Organising, Directing, Staffing
and Controlling, Recent developments in the field of Management in a global perspective.

Suggested Readings:
1. Dr. V.S.P. Rao, “Principles of Management”, Himalaya Publishing House.
2. Dr. Kiran Nerkar, Dr. Vilas Chopde, “ Principles and Practices of Management”.
3. Tripathi Reddy , “ Principles of Management”, Tata Mac Graw Hill, 2012, 5th Edition.
4. T. Ramasamy, “Principles of management”, Hiamalya Publishing House.
5. J.S. Chandan, “ Management Theory and Practice”, Vikas Publishing House, First
Edition.

1T2 – Managerial Economics

Unit –I: Introduction to Managerial Economics: Definition, Nature, Scope and application of
Managerial Economics to Business Decisions. Consumer Behavior: Choice and Utility Theory, the
Indifference Curve Analysis. Demand and Supply Analysis –Theory of Demand: Demand Analysis,
Elasticity of demand, types and significance of Elasticity of Demand. Demand Forecasting, Need for
forecasting, forecasting techniques. Supply Analysis – Supply function, the Law of Supply, Elasticity
of Supply.

19 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

Unit–II: Production & Cost Analysis: Production & Production Function: Concept, Forms of
production function, Law of variable Proportions, Returns to scale. Cost concept, Short term and long
term cost. Average cost curves, cost output relationship, Cost curves, Economies & Diseconomies of
scale. Production function – Cobb-Douglas production function.

Unit– III: Market Structure and Pricing practices: Features and Types of different competitive
situations - Price-Output determination in Perfect competition, Monopoly, Monopolistic competition
and Oligopoly both the long run and short run. Pricing philosophy – Pricing methods in practice:
Price discrimination.

Unit IV National Income: Basic concept-measurement of national income concept of GDP & GNP –
Methods of measuring national income. Concept of Multiplier and Accelerator. Business cycles -
Concept, Causes & Impact of business cycle, Inflation & deflation- types, causes, effects remedial
measures; Monetary and Fiscal policy- meaning, scope and instruments.

NB: Numerical shall be based on the following topics.

Unit I: Utility Maximization, Demand and Supply analysis, Elasticity of demand, Demand
forecasting.

Unit III: Price output determination under Perfect competition, monopoly competition and price
discrimination.

Unit IV: Measurement of National Income and Multiplier.

Suggested Readings:

1. Managerial Economics, P. L. Mehta, Sultan Chand & Sons, New Delhi

2. Managerial Economics, D.N.Dwidevi, Vikas Publishing House Pvt. Ltd.
3. Managerial economics in a Global economy, Dominick Salvatore, Thomson learning Press
4. Managerial Economics, Suma Damodran, 2006, Oxford University Press, New Delhi
5. Indian Economy, Mishra &Puri, 2007, Himalaya Publishing House
6. Managerial Economics, Peterson & Levis, Prentice Hall of India
7. Mathematical Methods and Economic Theory, AnjanMukerji, Oxford University Press

1T3 – Accounting for Managers

Unit-I: Introduction to Accounting: Introduction of financial accounting, Importance, Objectives and

Principles of Accounting, Concepts and conventions, and The Generally Accepted Accounting
Principles (GAAP), Introduction of Accounting Process- Journal and ledger, Trial Balance,
Classification of capital and revenue expenses, preparation of subsidiary books and cash book.
Reconciliation between bank pass book and cash book.

Unit II: Final Accounts of Joint Stock Companies - Final Accounts of Joint Stock Companies –
contents, and preparation of Trading and Manufacturing, Profit and Loss Account, Profit and Loss
Appropriation Account and Balance sheet with adjustments as per Schedule III of the Companies Act,
2013, Provisions for Statutory Audit.

Unit III: Interpretation of Financial Statements: Cash Flow Analysis – Meaning and Purpose of
Cash Flow Statement, Format of Cash Flow Statement (AS3), Cash Flow from Operating Activities,
Uses and Limitations of Cash Flow Analysis – Ratio Analysis – Meaning, Need, Advantages and
Limitations of Ratio Analysis, Classification of Ratios: Profitability Ratios, Liquidity Ratios and
Activity Ratios, Projections through Ratios.

Unit IV: Budgeting and Budgetary Control – Concept of Budgeting and Budgetary Control, Types of
Budgets, Static and Flexible Budgeting, Preparation of Cash Budget, Sales Budget, Production Budget
and Master Budget, Essential features, Merits and Limitations of Budgetary Control.

20 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

N.B. Numericals shall be based on Unit II, III & IV.

Suggested Readings:

 Bhagavati & Pillai: Management Accounting

 S.P. Gupta: Management Accounting, Sahitya Bhavan
 Hanif & Mukherjee: Financial Accounting – Vol. II, Tata McGraw Hill
 Dr.S.N. Maheshwari and Dr.S.K. Maheshwari: Financial Accounting, Vikas, 2009.
 Gokul Sinha: Financial Statement Analysis, PHI, 2009
 Ambrish Gupta: Financial Accounting Management An Analytical Perspective, Pearson
Education-2009
 Jawaharlal: Accounting for Management, HPH,2008
 Stice & Stice: Financial Accounting Reporting & Analysis, Cengage, 7/e, 2008.

1T4 – Business Legislations

Unit I: Law of Contract 1872- Nature of contract and essential elements of valid contract, Offer and
Acceptance, Consideration, Capacity to contract and free consent, Legality of object. Unlawful and
illegal agreements, Contingent contracts, Performance and discharge of contracts, Remedies for
breach of contract. Indemnity and guarantee.

Unit II: The Companies Act 1956 - Definition & characteristics of a company, Types of Companies,
Provisions relating to incorporation: Memorandum of Association, Doctrine of ultra-vires, Articles of
Association, Doctrine of indoor management & constructive notice, Company Meetings, Resolutions,
Concept of Prospectus. Role & duties of promoter, transfer and transmission; Management –
Appointment of Directors, Powers, duties, & liabilities of Directors. Winding Up of a Company

Unit III: Consumer Protection Act, 1986: Definitions of Consumer, Goods, Service, Complaint,
Complainant, Unfair Trade Practices, Restrictive Trade Practices, Rights of Consumers, Relief
available against complaint, Consumer Protection Councils, Consumer Disputes Redressal Agencies.

Unit IV: Information Technology Act 2000- Object and Scope of the IT Act, digital signature- digital
signature certificate, electronic Governance, Electronic records certifying authorities, penalty and
adjudication.

Suggested Readings:
1. K.R. Bulchandani: Business Law for Management, Himalaya, 2008
2. N.D.Kapoor: Mercantile Law, Sultan Chand & Sons, 2009. .
3. S.N.Maheshwari & Maheshwari: Business Law and Regulation, Himalaya,.2008
4. Business Law, Seth, Pearson Education Asia

1T5 – Business Communication & Information Systems

UNIT I: Communication: Meaning and importance of communication in business, Types of

communication- formal and informal and their characteristics, Essentials of effective business
communication, Channels of communication, limitations, Barriers of communication. Listening,
Barriers to listening, persuasion.

Unit II: Business Correspondence: Etiquettes of Business writing, Business letters: Memos, minutes,
agendas, enquiries, orders, sales letters, notice, tenders, letters of application, letter of complaints, Job
applications/Covering letters, Report writing, Types of report (Sales report, Committee report and
technical report) . E-Mail Etiquettes, Formal & Informal email writing.

21 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

Unit III: Introduction to Information Systems and MIS: Concepts of Data and Information,
Attributes of Information, Introduction to MIS, DSS, TPS, EIS, OAS, ISS. MIS in functional areas like
Production, HR, Finance and Marketing. MIS in Web-environment , MIS and E-business

Unit IV: Modern trends in Information Systems: Online and Real time Information system, OLAP,
Basic Concept of Data mining and Data warehousing, Introduction to Business Intelligence and
Business Analytics and Knowledge management, Business Performance management – Scoreboards
and Dashboards

Suggested Readings:
1. Raymond V. Lesikar, John D. Pettit and Mary E. Flatley – Lesikars Basic Communication Tata
McGraw Will 8th Edition,1999
2. Krizan et al (2010). Effective Business Communication, Cengage Learning.
3. Scot, O. (2009). Contemporary Business Communication, Biztantra, New Delhi.
4. Raman & Singh – Business Communications- Oxford University Press
5. Diwan & Aggarwal Business Communication Excel
6. Communication Skills, Sanjay Kumar, Oxford University Press
7. Sharan J. Genrson and Steven M. Gerson – "Technical Writing – Process and Product" –
Pearson Education, 2000
8. Baugh, Frayer & Thomas How to write first class Business Correspondence-Viva Books.
9. Herta A Murphy & Herbert W Hildebrandt - Effective Business Communication - Mc Graw -
Hill international Edition.
10. Boove, C.L., Thill, J.V. & Chaturvedi, M. (2009). Business Communication Today, Pearson.
11. Management Information and Systems, Text and Cases, Waman Javdekar, 4 th Edition,
McGraw Hill Publications
12. Management Information Systems, Effy Oz, Indian Edition, Cengage Publication
13. Computer based Information System, Dr. Sushila Madan, 3rd University Edition, Taxmann
Publication.

1T6 – Research Methodology & Quantitative Techniques

Unit I: Introduction to statistics: Meaning, scope, importance and limitations, applications of

descriptive and inferential statistics in managerial decision-making. Diagrammatic and graphic
presentation, Significance of diagrams and graphs, General rules for constructing diagrams and
graphs, Types of Graphs, Measure of central tendency: Mean, Median,Mode
Unit II: Measures of dispersion, The Range, Quartile deviation and computation ,Mean absolute
deviation and computation ,Variance and computation, Standard deviation and computation ,
Correlation analysis, Assumptions for a simple linear regression model, Parameters of simple linear
regression mode, Methods to determine regression coefficients, Business Forecasting, Importance,
scope, types, forecasting techniques (Time Series Analysis)
Unit III: Business Research Basics: Definition of research Business Research, The nature of Business
research Objectives of business research, Managerial value of business research ,research process ,
Attitude measurement ,Techniques for measuring attitudes ,Attitude rating scales .
Unit IV: Sampling - Sampling designs and sampling procedures :Practical sampling concepts ,Non-
probability sampling ,Probability sampling ,Data collection: Collection of primary data, Collection of
secondary data, Univariate Statistical Analysis ,Hypothesis testing ,The hypothesis testing procedure
,Univariate hypothesis test using the t-distribution ,The chi-square test for goodness of fit . Bivariate
& Multuivariate-concepts.

Suggested Readings:
1. Business Research Mehtods, Zikmund, Babin, Carr, Adhikari, Griffin, 8e, CENGAGE
Learning
2. Research Methodology – Methods and Techniques, C R Kothari, Gaurav Gerg, New Age
International Publishers
3. Research Methodology – Concepts and Cases, Dr Deepak Chawla, Dr Neena Sondhi

22 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 SEMESTER-II
2T1 – Human Resource Management & Organizational Behaviour

Unit I: Introduction to Human Resource Management and Concepts

Introduction, Nature, Scope, Objectives, Importance and functions, Evolution, Difference between
Personnel Management and Human Resource Management, Roles and Qualities of HR Manager Job
Analysis and Design- Job Analysis – Meaning, Uses, Process and methods of collecting data for job
analysis, Job Description, Job Specifications & Role Analysis, Factors affecting Job Design, Techniques
of Job Design, Cases and Exercises in understanding Job Analysis.

Unit II: Important Concepts in Managing Human Resource

HRP- concept; Recruitment and Selection—Meaning, Sources and Process; Employee Training-
concept, importance, objectives, types, steps in Training process; Performance Appraisal- concept,
objectives, Importance, Methods; Compensation Management- Concept and components.

Unit III: Introduction to Organizational Behaviour and Concepts

OB- Definitions, goals, key elements; Foundations of OB, Contributing Disciplines to OB and
Importance; Foundation of Individual Behaviour- factors affecting individual behaviour
(biographical, psychological, organizational and Environmental); Perception- concept, Factors
influencing perception; perception errors- stereotyping, halo effect, pigeonholing, self-fulfilling
prophecy. Foundation of Group Behaviour- definition, Nature and types of groups, Teams-
definition, types, importance of Teambuilding, stages in team development Leadership: Basic
qualities of leadership, Leadership Styles Leadership theories- Trait, Managerial Grid, Path-goal
theory

Unit IV: Important Concepts of Organizational Behaviour

Motivation- Meaning, Importance, challenges, Theories- Maslow, Herzberg, Conflict- Meaning,
Sources, Levels of conflict, Conflict management. Organizational Change- Nature, Internal and
External Factors responsible for change, The Domino effect, Force field analysis, Change process,
Resistance to change and managing resistance to change.

Suggested Readings:
1. Personnel and human Resource management - Text & cases, P Subba Rao, Publication -
Himalaya Publishing House
2. Human resource Management –Garry Dessler & Biju Varkkey- Pearson
3. Human Resource Management- Text & Cases, K.Aswathapa, Publication- Tata McGraw Hill
4. Organisation Behaviour, Luthans 8th Tata McGraw Hill
5. Organizational Behaviour, K.Aswathapa, Himalya Publishing House
6. Organisation Behaviour, Robbins, 9th Pearson Education Asia

2T2 – Financial Management

Unit I: Introduction - Concept of business finance, finance function, scope, Responsibilities of finance
executive, Goals & objectives of financial management, Sources of financing - LONG TERM: shares,
debentures, term loans, lease & hire purchase, retained earnings, public deposits, bonds (Types,
features & utility); SHORT TERM: bank finance, commercial paper & trade credit & bills discounting.

Unit II: Cost of Capital and Capital structure - Cost of capital, Cost of different sources of finance,
Weighted average cost of capital, Over-capitalization and Under-capitalization – Concept, Symptoms,
causes, Consequences & remedies. Capital Structure -Concept, meaning, principles & importance of

23 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

Capital Structure, Assumptions & definitions, NI approach, NOI approach, Traditional Position, MM
position, Taxation & capital structure, Trade off theory, EBIT-EPS Analysis.

Unit – III: Capital budgeting - Concept of time value of money, Compounding & discounting; Future
value of single amount & annuity, present value of single amount & annuity; Practical application of
time value technique. Nature and significance & techniques of capital budgeting –Pay Back Method,
Accounting rate of return, Net Present Value, IRR and profitability index.

Unit IV: Working Capital Management - Concept, significance, types. Adequacy of working capital,
Factors affecting working capital needs, Financing approaches for working capital, Methods of
forecasting working capital requirements. Estimate of working Capital requirement, Working capital
finance from banks. Introduction to Management of Cash, Receivables and Inventory

Suggested Readings:

1. Financial Management by Ravi Kishore, Taxmann‟s.

2. Financial Management by S. M. Inamdar, Everest Publishing house, 12 th Edition 2004.
3. Financial Management by Sharma & Gupta , Kalyani Publishers.
4. Financial Management by R.M. Srivastav, Kalyani Publishers.
5. Financial Accounting for Management by P. Shah- Pub, by Oxford
6. Financial Management by Dr. R. P. Rustagi.

2T3 – Marketing Management

UNIT-I Introduction: Concept, nature, scope and importance of marketing; Marketing concept and
its evolution; Marketing mix; Marketing environment – macro and micro components and their
impact on marketing decisions; Market segmentation and positioning; Buyer behavior; consumer
versus organizational buyers; Consumer decision making process.

UNIT-II Product Decisions: Concept of a product; Classification of products; levels of product,

Major product decisions; Product line strategies and product mix strategies; Product life cycle –
strategic implications; New product development and consumer adoption process. Packaging and
labeling. Pricing Decisions: Factors affecting price determination; Pricing policies and strategies

UNIT-III: Distribution Channels and Physical Distribution Decisions: Nature, functions, and types
of distribution channels; Distribution channel intermediaries; Channel management decisions;
Retailing and wholesaling. Promotion Decisions: Communication Process; Promotion mix –
advertising, personal selling, sales promotion, publicity and public relations; Determining advertising
budget; Copy designing and testing; Media selection; Advertising effectiveness; Sales promotion –
tools and techniques.

UNIT-IV Marketing Research: Meaning and scope of marketing research; Marketing research
process. Issues and Developments in Marketing: Social, ethical and legal aspects of marketing;
Marketing of services; International marketing; Green marketing; Cyber marketing; Relationship
marketing and other developments of marketing.

Suggested Readings:

1. Rajan Saxena, “Marketing Management”, - Tata McGraw-Hill.

2. Adrian Palmer, “Introduction to Marketing Management”, – Oxford University Press.

3. William D Perreault R, “Basic Marketing”, 15th edition - Tata McGraw-Hill.

4. P. Kotler, “Marketing Management”, - Prentice Hall Inc.

24 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 5. V. S. Ramaswamy and S. Namakumari, “Marketing Management, Planning, Implementation
and Control”, – McMillan.

2T4 – Operations Management

Unit I: Introduction to Operations Management: Scope, Importance, Functions and Challenges of
Operations Management. Differences between Manufacturing and Services. Planning premise, Make
to stock, Make to order and Assemble to order. Capacity definitions, capacity expansion decisions
and equipment selection decisions. Modern tools and recent trends in Operations management.

Unit II: Facilities Plan and Production Planning: Plant location, factors affecting Plant location.
Types of Production systems, mass production, job-based production, batch production and assembly
line production systems. Types of manufacturing layouts, product layout, process layout, group
layout, fixed position layout. Types of service layouts. MPS (Master Production Schedule), MRP
(Material Requirement Planning) and aggregate planning. Introduction to PERT/CPM, Network rules
and network diagrams and calculation of critical path (with numerical); Introduction to Maintenance
Management & Maintenance Types.

Unit III: Materials Management: Role of materials management, Purchase process and management,
concepts of lead time, re-order level, purchase requisitions and purchase orders, Vendor selection and
rating (with numerical), Stores procedure and management. Inventory Management: Concepts of
Inventory management, Inventory costs, EOQ model, Inventory management tools, ABC analysis,
FSN, HML, VDE, GOLF etc.

Unit IV: Quality and Productivity Management: Concepts of Quality, Dimensions of quality, cost of
quality, Product quality and service quality. Introduction to quality systems, concept of TQM, ISO,
QFD, SPC, KAIZEN, SIX-SIGMA,5S. Concepts of productivity, tools of increasing productivity,
labour and machine productivity. Introduction to work-study, work measurement, method study and
time study.

Suggested Readings:

1. Operations Management, Theory and Practice, B.Mahadevan , 2 nd Edition, Pearson

2. Production and Operations Management, K Aswaathappa & K. Shridhara Bhat, Himalaya
Publication House
3. Production and Operations Management, R. Panneerselvam, 3rd Edition, Eastern Economy
Edition publication

2T5 – Cost Accounting

Unit I: Introduction to Cost Accounting and Unit and Output costing: Meaning of Cost, Costing and
Cost Accounting, Features, Scope and Functions of Cost Accounting, Advantages and Limitations of
Cost Accounting; Concept of Cost; Analysis and Classification of Costs; Elements of Cost; role of
accounting information in planning and control. Unit Output Costing: Preparation of Cost Sheet
(Statement of Cost); Quotations and tender.

Unit II: Marginal Costing and Decision Making: Introduction, Application of Marginal costing in
terms of cost control, profit planning, Closing down a plant, dropping a product line, charging
general and specific fixed costs, fixation of selling price, make or buy decisions, key or limiting factor,
selection of suitable product mix, desired level of profits, diversification of products, closing down or
suspending activities, level of activity planning- Break-even-analysis: Application of BEP for various
business problems.

25 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

Unit III: Standard Costing and Variance Analysis: Introduction, Meaning and limitations of
Standard Costing, Standard costing as a management Tool, Historical costing, Estimated Costing and
Standard Costing, Standard Cost and Budgeted Cost, Determination of Standard Cost for Direct
Material, Direct Labour and Overhead Cost. Variance Analysis: Cost Variance, Direct Material
Variance, Direct labour Variance, Overhead Variance, Sales Variance, Variance with reference to
Profit. Practical Problems on Variance.

Unit IV: Contract and Operating Costing: Salient clauses and accounting features of Contract
costing, Retention money clause and Escalation clause, Profit of incomplete Contract, WIP in balance
sheet. Features of operating costing: Transport costing (Standing charge, Repair and Maintenance
Charge and Running charges and log sheet), Canteen, Hospital and hotels costing.

Suggested Readings:
1. Cost and Management Accounting V. K. Saxena & C. D. Vashist, Sultan Chand & Sons Publication.
2. Management Accounting, Bhagwati & Pillai, Second Edition, S. Chand &. Company ltd.
3. Cost Accounting Theory and Practice, Bhahatosh Banerjee, PHI
4. Cases In Management Accounting & Control System, Allen, Pearson
5. Cost & Management Accounting, Ravi M Kishore, Taxmann Publications Pvt. Ltd.
6. Management Accounting: Theory and Problems, M.Y. Khan, P.K. Jain, TMH

2T6 – Economic Environment of Business

Unit I :- A Glimpse of Business environment - Types of Environment; Internal, External, Micro &
Macro Environment. Competitive Structure of Industries; Competitor and Environmental analysis;
Nature and Structure of Indian Economy; Economic Conditions; Economic Planning; Five year plans
in India, Economic reforms in India;

Unit II :- Economic environment of Business - Concept of GDP; Overview of Union Budget,

Budgetary Provisions and Fiscal deficit. Global Recession; Overview of Public, Private, Joint Venture
and Cooperative Sectors with special reference to PPPs; Concept of Privatization, Disinvestment and
Divestment; Industrial Sickness; Industrial Development Strategy; Consumer Rights, Consumerism
and Overview of Consumer Protection Act and Trade Marks Act – 1999.

Unit III :- International Business Environment - Concept of Balance of Payment; Current & Capital
Account; Importance of Current Account Deficit/Surplus; Currency Convertibility; Concept of FI &
FII; Concept of Currency Devaluation and its Impact on CAD; Overview of GAAR & FEMA.

Unit IV :- Technological Environment - Technological Innovation, Product & Process Innovation,

Technological „S” curve, Technological Leadership and Followership, Technology and Competitive
Advantage, Technological Dynamics, Time lags in Technology, Introduction/Absorption,
Adaptation, Transfer of Technology.

Suggested Readings :

1. Business Environment (Text and Cases) – Francis Cherunilam – Himalaya Publishing House.
2. Business Environment, Third Edition (Text and Cases ) – Justin Paul – Mc Graw Hill.
3. Economic Environment of Business (7th Revised Edition) – H. L. Ahuja, S. Chand Publishing
4. Economic Environment of Business (2nd Edition) – Biswanath Ghosh – Vikas Publishing
House.
5. Government and Business (6th Edition) – N. K. Sengupta – Vikas Publishing House.

26 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 SEMESTER III

3T1 – Strategic Management

Unit I: Strategic management - Introduction to strategic management, Strategic decision making,

Strategic management process; Difference between Policy, Strategy and Tactics. Vision, Mission &
goals, Preparation of Vision & Mission Statement; Organisational objectives, Hierarchy of objectives &
strategies, setting of Objectives; Internal Resource Analysis - SWOT analysis, Resource analysis- a)
Organisation capabilities & competitive advantage b) Value chain analysis; Concept of synergy - Core
competency, Competitive analysis - Interpreting the five forces model, Competitors analysis

Unit II: External analysis - Environment analysis a) Components of External environment b)

Components of Internal environment c) Environmental scanning. Industry Analysis a) A Framework
for industry analysis b) Michael Porter‟s Analysis c) Usefulness of industry analysis; Portfolio
Approach & analysis - a) Portfolio analysis, advantages & disadvantages, b) BCG Matrix c) General
Electric‟s Business Screen, d) Life cycle or Arthur D Little matrix, e) Balance scorecard. 7s
Framework, Strategic Business Unit (SBUS), Merits & Demerits of SBU; Leadership, Power &
organisation culture.

Unit III: Strategy Formulation - Corporate level strategy: A) Growth-Concentration, Horizontal,

Vertical, B) Diversification- Concentric, conglomerate. C) Expansion through Cooperation; Merger,
Acquisitions, Joint ventures & strategic alliances D) Stability -Pause/proceed with caution, No
change, Profit strategies. E) Retrenchment –Turnaround, Captive Company Strategy, Selling out
Bankruptcy, Liquidation.

Unit IV: Business Level strategy & Functional level strategy - A) Business Level strategy-
Competitive advantage, Low cost strategy, Differential strategy and Focus strategy, B) Functional
level strategy - Operations strategy, Marketing strategy, Financial strategy, Human Resource strategy.
Global strategy - Reasons for globalization, Global expansion strategy, International Portfolio
Analysis; Market entry strategy, International strategy & competitive advantage.

Suggested Readings:

1. Strategic Planning & Formulation of Corporate Strategy, V S Ramaswami, S Namaumari,

Publication- Macmillan, India.
2. Strategic Management ,9 th Edition – John A Pearce II, Richard B Robinson, Jr
Publication-Tata McGraw- Hill Publishing Company Limited, New Delhi.

3. Crafting & executive strategy -14 th edition, Arthur A. Thompson Jr, A.J. Strickland III,
Publication-Tata McGraw- Hill Publishing Company Limited, New Delhi.
4. Management Policy & strategic Management – R.M. Srivastava Publication – Himalaya
Publishing House.
5. Global Strategic management – Kamel Mellahi, J. George Frynas, Paul Finlay Publication-
Oxford University Press, New Delhi.

27 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 SEMESTER IV
4T1 – Business Ethics & Corporate Governance
Unit I: Business Ethics: Introduction, Concepts and theories - Introduction, definitions, need for
Business ethics, Values and morals, Management and ethics, Normative Theories, – Gandhian
Approach, Friedman‟s Economic theory, Kant‟s Deontological theory, Mill & Bentham‟s
Utilitarianism theory.
Unit II : Business, Organisational Ethics & CSR - The Indian Business scene, Ethical Concerns,
Global trends in business ethics, Business ethics rating in India, Organisational culture, Types of
Organizations, Advantages of Corporate code of ethics, Formulating & implementing professional
ethics code; CSR - Introduction, Advantages, Scope for CSR in India, steps to attain CSR, Prestigious
awards for CSR, CSR & Indian Corporations-A Score Card.

Unit III : Corporate Governance, Globalisation & Business ethics - Introduction, systems of
corporate governance, Indian model of Corporate Governance, OECD principles, World Bank on
Corporate Governance, Indian Committees and guidelines; Factors facilitating Globalisation, Impact
of globalization on Indian corporate and social culture, Advantages and disadvantages of MNC‟s to
the Host Country, International codes of Business Conduct, Whistle blowing and its codes.

Unit IV: Environment Ethics, Marketing Ethics & Ethics in HRM - India‟s Environment Policy,
Environment Risk Management, Environment Audit, Areas in Marketing Ethics, Ethics in HRM, Role
of HRM in creating an ethical organisation.
Suggested Readings:

1. Business Ethics – Concept & Practice - B. H. Agalgatti & R. P. Banerjee – (Nirali Publication)
2. Ethics in Business & Management - R. P. Banerjee (Himalaya Publication)
3. Business Ethics. by Crane – Pub. By Oxford Press
4. Corporate Governance & Business Ethics – (Text & Cases), U. C. Mathur, Macmillan India
Ltd.
5. Business Ethics, C S V Murthy, Himalaya Publishing House
6. Business Ethics & Corporate Governance, by A.C.Fernando

4T2 – Entrepreneurship Development

UNIT I: Entrepreneurship : Concept, characteristic of successful entrepreneurs: Functions of an
entrepreneur, Role of Entrepreneurship in Economic Development; Factors Impacting Emergence of
Entrepreneurship (Barriers to entrepreneurship); manager vs. entrepreneur, Forms of Business
Ownership. Women Entrepreneurship : concept, problems and possible solutions, Types of
Entrepreneurs, Theory of Achievement Motivation, McClelland‟s Experiments, Rural
entrepreneurship, Tourism Entrepreneurship, Agri-preneurship and Social Entrepreneurship.

UNIT II: Starting the venture : generating business idea – source of new ideas, methods of
generating ideas, steps in setting up a small business enterprise, Introduction to business plan:
Concept of business plan: need and use. Key elements of business plan: Executive Summary,
Business Description, Relevant information about the company, its legal form of operation,
Production Plan, General Errors in Preparation of Business Plan.

UNIT III: Concept of project appraisal : environmental scanning, competitor and industry analysis;
feasibility study – market feasibility, technical / operational feasibility, financial feasibility;
managerial competence. Functional plans: marketing plan – marketing research for the new venture,
steps in preparing marketing plan, Financial plan – working capital, Performa income statement
Performa cash flow, perform balance sheet, break even analysis.

28 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 UNIT IV: Entrepreneurial Support system : Activities and objectives of institutions supporting
entrepreneurs: Small Industries Development Bank of India (SIDBI), NABARD, NSIC (National Small
Industries Corpration), Khadi & Village Industries commission, Micro Small and Medium
Enterprises; Classifications of enterprises, Characteristics and objective of MSME, Role of MSME in
Economic Development, Problem Faced by MSME, Steps of Starting SSI/MSME‟s and Measures
taken by government for the promotion of MSME‟s, Corporate Social Responsibility, Social
Responsibility of Entrepreneurs.

Suggested Readings:

1. Entrepreneurship (6th Edition) – Robert D Hisrich, Tata McGraw Hill

2. Entrepreneurship: A Contemporary Approach – Kuratko, Thomson Learning Books
3. Small Scale Industries and Entrepreneurship (2003) – Vasant Desai, Himalaya Publishing
House
4. Entrepreneurial Development – S.S. Khanka, S. Chand & Co

FOUNDATION COURSES
3T2 – Environment Management

Unit I: Introduction to Environment Management - Definition, Scope & importance, Need for public
awareness- institution in environment, using an environmental calendar of activities. Fundamentals–
sustainable development, Unsustainable to sustainable development. Natural resources - Renewable
and non renewable resources, and associated problems, Role of an individual in conservation of
natural resources; equitable use of resources for sustainable life cycles.
Unit II: Ecosystem & Biodiversity - Concept of an Ecosystem , ecosystem degradation, resource
utilization; Structure & functions of an ecosystem-producers, consumers and decomposers; Ecological
succession; food chains, food webs and ecological pyramids; Ecosystem types – characteristics
features, structure and functions of forest, grassland, desert and aquatic ecosystems Introduction-
biodiversity at genetic, species and ecosystem levels; Bio-geographic classification of India; Value of
diversity– Consumption use value, Productive use value, Social, Ethical, Moral, aesthetic and optional
value if diversity; India as mega-diversity nation
Unit III: Environment Pollution: Air, Soil, Water, Noise, Thermal & Nuclear Pollution-
Introduction, causes, impact on health, environment and industry, measures of control, individual
contribution. Climate change: Green House Effect, Global Warming, Acid Rain, Ozone Layer
depletion, climate tipping points- Disruption of Indian Summer Monsoon. Institutions for controlling
pollution- Ministry of Environment and Forest, Central Pollution Control Boards, State Pollution
Control Boards, Local Bodies- their scopes, organizational and functional issues.

Unit IV: Human Population and Social Issues in Environment:Global population growth, variations
among nations, Population explosion- causes, impact on society and environment, Family welfare
Programmes-methods of sterilization; Infectious diseases, water related diseases, risk due to
chemicals in food. Social Issues: Construction of dams: problems and concerns of resettlement,
rehabilitation of affected people; Environmental ethics– issues and possible solutions, resource
consumption patterns and need for equitable utilization; Equity disparity in western and eastern
countries; Urban and rural equity issues; Need for gender equity.

Suggested Readings:

1. Textbook for Environmental Studies by Erach Bharucha, published by University Grant

Commissio, New Delhi and Bharti Vidyapeeth of Environment Education and Research, Pune
2. Environment management by N K Uberoi”, published by Excel Books
3. Environment management by Dr. Swapan Deb”, published by Jaico Publishing House.
4. Environmental Management by S K Agrawal”, published by A.P.H. publishing Corporation.

29 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 3T2 – Project Management

Unit I: Introduction to Project Management - Concepts of Project and Project Management; Project
Life Cycle, Project Stakeholders; Organizational Influences. Project Management Standard –
Processes, Process Groups, Process Interactions and Process Mapping

Unit II: Procurement and Risk Management – Planning Purchase and Contracting; Select Sellers;
Contract Administration and Closure; Qualitative vs. Quantitative Risk Analysis; Risk Monitoring
and Control. Cost Planning, Cost Estimating, Cost Build up, Cost Budget

Unit III: Time Planning and Critical Chain Project Management - The Process, Gantt
Charts, Estimating, Activity on Arrow and Critical Path Analysis, Activity on Node Diagrams,
Activity on Arrow vs. Activity on Node, Scheduling, Computer Assisted Project Planning, Fast Track
Projects, Project Evaluation and Termination, Numerical on calculation of critical path.

Unit IV: Project Organization: Structure and Teams - Role of team, Pure Project Organization, Matrix
Management, Structure Selection, Team Work, Life Cycle of Team, Managing personalities in a team,
Effective Team Work

Suggested Readings:

1. Project Management-Managerial Approach, Jack Meredith, J. Mantel, Seventh Edition, John

Wiley Publication
2. The New Project Management, J. Davidson Frame, Jossey-Bass, 1994.
3. Project Management, Harold Kerzner, Van Nostrand Reinhold, 1979.

3T2 – Business Management I

(Only for students other than MBA Course)

Unit-I : Nature and Scope of Business: Meaning and Definition of Business, Characteristics,
Objectives of Business, Classification of Business Activities, Industry, Commerce & Trade, Social
Responsibility of Business Towards Different Groups.Forms of Business Units: Sole Trader,
Partnership, Joint Stock Company and Co-Operative Society – Meaning, Characteristics, Advantages
& Disadvantages.

Unit-II :Management and Administration: Meaning and Definition of Management, Characteristics,

Scope, Importance, Management And Administration, Management – A Science or Art. Planning:
Meaning, Nature and Characteristics, Process, Importance, Types, Components.

Unit-III :Decision Making: Concept, Characteristics – Importance, Process, Types of

Decisions.Organizing: Concept, Principles, Types – Line, Functional, Line and Staff, modern types of
organizations-Project, Matrix, Formal and Informal Organization, Advantages and Disadvantages.

Unit-IV :Direction: Meaning, Nature, Importance and Techniques.Co-Ordination: Meaning,

Principles, Internal and External Co-Ordination, Methods of Achieving Effective Co-Ordination.

Unit-V :Leadership: Leadership – Concept, Characteristics, Types and Qualities.Concept of

Morale.Control: Meaning, Characteristics, Need, Procedure, Types, Essentials of Good Control
System, Control Devices.

Reference Books

1. P.C. Jain : Government & Business Policy (Galgotia Publishing Company, New Delhi)
2. Raj Agrawal&ParagDiwan : Business Environment (Excel Books)

30 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 3. C. P. Bose : Business Organisation& Management
4. P. C. Tripathi, P. N. Reddy: Principles of Management (Tata Mcgraw Hill, New Delhi)
5. J. S. Chandan : Management Theory & Practice (Vikas Publishing House, New Delhi)
6. Drucker Peter F: Management Challenges for the 21st Century, B. H. Oxford
7. Fred Luthans : Organizational Behaviour, Mcgraw Hill, New Yord
8. Bodankar Dr. SudhirKanetkar Dr. Medha : Principles of Business Management (Shri.
SainathPrakashan, Nagpur)
9. R. N. Gupta : Principles of Management, ( S. Chand & Co. Ltd., New Delhi)

4T3 – International Business Management

Unit I: Introduction to International Trade – Concepts in international trade , Need & Importance of
international trade, Trading Blocs and their classification ( Case studies of EU, NAFTA and SAPTA)
Trade Agreements, Trade Barriers : various Tariff and Non Tariff barriers.

Unit II: Foreign Trade of India –Flow And Trends of FDI, EXIM Policy , Govt. Institutes supporting
Foreign Trade : DGFT, EXIM Bank, ECGC, Export Promotion Councils, EPZ, EOU & SEZ

Unit III: Exchange Rate Management – Balance Of Trade, Balance of Payments, Types of exchange
rate management, Exchange Rate Theory (Purchasing Power Parity theory), Working of Foreign
Exchange Markets, Determination of Rate Of Exchange, Role of RBI in foreign exchange management,
Introduction to FEMA.

Unit IV: International Business Environment and organizations – Factors Affecting Environment –
Political, Economic, Socio- Cultural, Technological, Environmental, Legal factors & International
Liquidity. International Economic Organizations: World Bank, International Monetary Fund,
International Finance Corporation, Asian development bank, UNCTAD and WTO

Suggested Readings:
1. International Business – Subba Rao, Himalaya Publications
2. International Business – R.M. Joshi, Oxford University Press
3. International Business Strategy – A. Nag, Vikas Publishing House
4. Global Business Management – M. Adhikary, Macmillan Publishers
5. International Business – K Aswathhappa

4T3 – Agri-Business Management

Unit I: Agro input Management : Concept of Agricultural Inputs, types and importance of agro
inputs , demand and supply scenario of agro inputs, role of fertilizers, agro-chemicals and seeds in
agro production, status and structure of fertilizer industry, seed industry and agro-chemical industry,
Role of trade fairs like Agro Vision

Unit II: Livestock management : Present status of livestock products industry in India: dairy, meat,
poultry, hatchery, skin, hides, wool and livestock, demand-supply scenario for livestock products in
domestic and global markets, Role of management in feed manufacturing industry, organizing and
planning feed manufacturing unit , storage, transportation and marketing of livestock

Unit III: Management of floriculture, Biotech and food : present status and advances in floriculture
and flower, landscaping, fruit production, food processing industry , Agricultural needs &
application of biotechnology for agricultural uses and benefits

31 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

Unit IV: Rural Marketing : Rural market segmentation, rural communications (Case study of ITC‟s E-
Chaupal Initiative), Role of Government in the Development of Agricultural Marketing, Agricultural
Credit, Crop Insurance and Commodity Markets ( COSAMB, NAFED, NCDC, PDS, FCI, DMI, NIAM
and SHGs).

Suggested Readings:

1. Agri Business Management/Himanshu. Jaipur, Ritu

2. Encyclopaedia of Agricultural Marketing : Marketing of Farm Inputs Seed, Fertilizer and
Irrigation, Vo. IX/Jagdish Prasad
3. Livestock Feeding Strategies for Dry Regions/edited by P.S. Pathak and S.S. Kundu
4. Trends in Livestock Research/S.K. Kaushish
5. Livestock Economy of India/P.C. Bansil and S.P. Malhotra
6. Food Processing and Preservation/Neelam Khetarpaul
7. Fruit Production : Problems and Solutions/R.R. Sharma
8. Emerging Trends in Post Harvest Processing and Utilization of Plant Foods/Neelam
Khetarpaul, R.B. Grewal, Sudesh Jood and Umaid Singh
9. Rural Marketing / Pradeep Kashyap / Pearson Education

4T3 – Business Management II

(Only for students other than MBA Course)

Unit-I : Nature and Scope of Business: Meaning and Definition of Business, Characteristics,
Objectives of Business, Classification of Business Activities, Industry, Commerce & Trade, Social
Responsibility of Business Towards Different Groups.Forms of Business Units: Sole Trader,
Partnership, Joint Stock Company and Co-Operative Society – Meaning, Characteristics, Advantages
& Disadvantages.

Unit-II :Management and Administration: Meaning and Definition of Management, Characteristics,

Scope, Importance, Management And Administration, Management – A Science or Art. Planning:
Meaning, Nature and Characteristics, Process, Importance, Types, Components.

Unit-III :Decision Making: Concept, Characteristics – Importance, Process, Types of

Decisions.Organizing: Concept, Principles, Types – Line, Functional, Line and Staff, modern types of
organizations-Project, Matrix, Formal and Informal Organization, Advantages and Disadvantages.

Unit-IV :Direction: Meaning, Nature, Importance and Techniques.Co-Ordination: Meaning,

Principles, Internal and External Co-Ordination, Methods of Achieving Effective Co-Ordination.

Unit-V :Leadership: Leadership – Concept, Characteristics, Types and Qualities.Concept of

Morale.Control: Meaning, Characteristics, Need, Procedure, Types, Essentials of Good Control
System, Control Devices.

Reference Books

1. P.C. Jain : Government & Business Policy (Galgotia Publishing Company, New Delhi)
2. Raj Agrawal&ParagDiwan : Business Environment (Excel Books)
3. C. P. Bose : Business Organisation& Management
4. P. C. Tripathi, P. N. Reddy: Principles of Management (Tata Mcgraw Hill, New Delhi)
5. J. S. Chandan : Management Theory & Practice (Vikas Publishing House, New Delhi)
6. Drucker Peter F: Management Challenges for the 21st Century, B. H. Oxford
7. Fred Luthans : Organizational Behaviour, Mcgraw Hill, New Yord
8. Bodankar Dr. Sudhir, Kanetkar Dr. Medha : Principles of Business Management (Shri. Sainath
Prakashan, Nagpur)
9. R. N. Gupta : Principles of Management, ( S. Chand & Co. Ltd., New Delhi)

32 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 ELECTIVE / SPECIALIZATION COURSES

CORE GROUP – A – MARKETING MANAGEMENT

Paper 1
Sales and Distribution Management

UNIT I– SALES MANAGEMENT – Definition and meaning, Objectives, Sales Research, Sales
Forecasting, Sales Forecasting methods, Sales Planning and control: Goal setting, Performance
measurement, diagnosis and corrective actions, Estimating market and Sales Potentials, AIDAS
theory.

UNIT II – SALES ORGANISATION – Setting up a sales organization, Personal Selling, Management

of Sales force, Recruitment & Selection, Training, Motivation and Evaluation, Compensating Sales
Force, Territory Management, Sales Budget, Sales Quota.

UNIT III – PHYSICAL DISTRIBUTION – Definition, Importance – participants in physical

distribution process - Different forms of channels - Functions of Marketing Channels, Unconventional
channels - Channel Intermediaries – Wholesaling and Retailing , Channels for Consumer goods,
Industrial Goods & Services – Integrated Marketing Channels – Horizontal, Vertical, Multi channel
marketing Systems - International Marketing Channels. Marketing Channel Policies and Legal Issues.

UNIT IV – SUPPLY CHAIN MANAGEMENT – concept – significance – components – Order

processing – Material Handling – Transportation – Warehousing – Inventory Management – Reverse
Logistics, E-enabled selling and distribution, E-commerce and e-retailing as a channel of distribution,
Electronic intermediaries, Disintermediation and Re-intermediation, e-enabled logistics management
and tracking systems.

Suggested Readings:

1. Successful Sales Promotion – Choudhry, Elliot & Toop (Orient Longman)

2. Sales Management – Still, Cundiffs, Govani (Pearson)
3. Sales and Distribution Management – S. L. Gupta (Excel Books)
4. Sales & Distribution Management – Havaldar, Cavale (Tata McGraw Hill)
5. Sales & Distribution Management, Panda and Sahadev (Oxford)

Paper 2
Integrated Marketing Communication & Brand Management

UNIT-I: Marketing Communication - The functional areas of marketing communication ; Integrated

marketing Communications; Who are the IMC partners?‟ How is the agency world organized? ;
Consume Response - Prospects and customers, consumers and business buyers - How brand decision
makers respond to IMC messages - How IMC messages influence consumer decisions; The IMC
Planning Process; DAGMAR: An approach to setting objectives ; Data Driven Communication - Using
databases to build relationships - Setting up a consumer database

UNIT- II: Media Characteristics - Media classifications - Print media - Broadcast media - Out-of-
home media; Advertising and IMC Media Planning - A four step planning process; Consumer Sales
Promotion and Packaging; Channel marketing: Trade Promotion and Co-Marketing; Personal Selling;
Public Relations and Brand publicity; Direct marketing: The Dialogue Builder; Experiential Contact:
Events, Sponsorships, and Customer Service ; Measurement, Evaluation and Effectiveness

33 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

Unit – III: Brand and Brand Equity - What is a brand?; Why do brands matter?; Can everything be
branded?; What are the strongest brands?; Branding challenges and opportunities; The brand equity
concept; Strategic brand management process; Customer based brand equity

UNIT- IV: Brand Management - Making a brand strong: Brand Knowledge; Sources of brand equity;
Building a strong brand: The four steps of brand building; Creating customer value ; Defining and
establishing brand mantras; Internal branding; Choosing brand elements to build brand equity;
Developing a brand equity measurement and managing system - The brand value chain - Designing
brand tracking studies; Designing and implementing branding strategies - Brand architecture - Brand
hierarchy - Designing branding strategy; Brand Stretching and Retrenching

Suggested Readings:

1. Principles of Advertising and IMC, Tom Duncan, Tata McGraw Hill

2. Advertising and Promotion- An Integrated marketing Communications Perspectives, George
E Belch, Michael A Belch, Keyoor Purani, McGraw Hill
3. Advertising and promotion – An IMC Approach, Shimp, Cenage Learning
4. Strategic brand management – Building, Measuring, and Managing Brand Equity, Kevin Lane
Keller, Pearson
5. Strategic Brand management, Richard Elliott, Larry Percy, Oxford
6. Brand Positioning – Strategies for Competitive Advantage, Subrato Sengupta, Tata McGraw
Hill

Paper 3
Consumer Buying Behaviour

Unit-I Introduction to Consumer Behaviour(CB): Nature and Importance of CB, application of CB in

Marketing , Consumer Research process.

Unit-II Consumer Decision making Process: Problem recognition · Information Search Process and
Evaluation · Purchasing process · Post purchase behaviour · Models of CB

Unit-III Individual Determinants of CB: Perception: process, Consumer Imagery, perceived risk;
Learning: principles, theories ; Personality: nature, theories, self concept, psychographic and life style;
Attitude: Structural model of attitude, attitude formation & change; Motivation: needs/motives &
goals, dynamic nature of motivation, Arousal of motives, theories

Unit-III Group Determinants of CB: · Reference group influence: types of consumer relevant groups,
factors affecting group influence, application of reference group concept. · Family: functions of
family, family decision making, family life cycle (FLC) · Opinion Leadership and Personal influence ·
Diffusion of Innovation: Adoption process., Diffusion process; Environmental Influences on CB: ·
Social class, Life style Profile of Social class, application to CB · Culture: characteristics, cross cultural
understanding.

Suggested Readings:

1. Consumer Behaviour – Schiffman, Kanuk & Kumar

2. Consumer Behaviour & Branding – Kumar
3. Why We Buy: The Science of Shopping – Paco Underhill, Simon & Schuster
4. Consumer Behaviour – Evans, Jamal and Foxall, Wiley India Pvt. Ltd.

34 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 CORE GROUP – B – FINANCIAL MANAGEMENT

Paper 1
Corporate Financial Management

Unit I: Long-term Investment Decisions: Capital Budgeting – Identification of Cash Flows and
evaluation of proposals, Risk and Uncertainty Analysis, Certainty Equivalent Approach, Sensitivity
Analysis, Probability Distribution Approach and Decision Tree Approach

Unit II: Leasing, Hire-purchase & Project Finance - Types of leases, rationale for leasing, Mechanics
of leasing, Operating lease, Leasing as financial decision, Lease Vs borrow & buy evaluation, Hire-
purchase arrangement, Choice between leasing & hire purchase, Project finance – Private Equity,
Venture Capital.

Unit III: Valuation of business and Dividend Decisions - Valuation of business- Adjusted book
value method, value o\f shares and debt method, comparison method, DCF method. Dividend
policies - Concept, determinants and factors affecting, relevance and irrelevance concept, dividend
valuation models – Gordon, Walter and Modigliani-Miller models, Stability of dividends – concept
and significance.

Unit IV: Mergers & Acquisitions and Contemporary issues in Financial Management - M&A –
Exchange ratio Financial evaluation of mergers, M&A as capital budgeting decision, Economic value
added & market value added Taxation aspects. Contemporary issues in Financial Management –
Public offerings - IPO, FPO, ASBA, book building, Reverse book building, private placement, Green
shoe option, Red Herring Prospectus. ESOP, ESPP, Refinancing, Securitization, Carbon Credit,
Balanced score card, P notes, GDR, ADR, ECB, Indian Depository Receipts, Hundi, Parta system

Suggested Readings:
1. Financial Management- Ravi Kishore, Taxmann‟s, New Delhi.
2. Financial Management: Problems and Solutions, Ravi Kishore, Taxmann, New Delhi
3. Financial Management – Theory & Practice by Prasanna Chandra, TMH Publishers 2004
4. Financial Management-I.M. Pandey, Vikas publishing house, New Delhi.
5. Financial Management & Policy – V. K. Bhalla – (Anmol Publication, New Delhi)
6. Strategic Financial Management – Dr. J.B. Gupta – Taxmann‟s, New Delhi
7. Financial Management – Rajiv shrivastava , Anil Misra – Oxford Higher Education.
8. Financial Management – M. Y. Khan & P. K. Jain – Tata McGraw Hill Education Pvt. Ltd. 6th
Edition

Paper 2
Securities, Portfolio and Risk Management

Unit I: Valuation of Securities: Bond Valuation Types of Bonds - Dated Securities and Zero Coupon
Bonds; Strips, Valuation of bonds; Yield, Current Yield, YTM, Yield to Call. Shares valuation–
Features of equity, valuation of shares- asset backing method, EPS method, Market value, Yield based
methods, Fair value of shares, Dividend discount models- with constant dividend, with constant
growth, multistage growth models. P/E based valuation.

Unit II: Equity analysis: -Fundamental analysis - Concept, process, Economy analysis, sector
analysis, company analysis; Tools and techniques of fundamental analysis, business cycle and
industry analysis. Technical Analysis -– Fundamental Principles; Dow Theory, EMH, Random walk
Hypothesis, Indian Markets and Efficiency Charts – Line Charts, Bar Charts, Japanese Candlestick
Chart; Moving averages – Simple; Momentum analysis/Relative Strength Index (RSI); MACD

35 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

Unit III: Portfolio Theory - Risk and return for one security, two security and portfolio. Efficient
frontier, Investor utility, Capital Market theory - Background, risk free asset, the market portfolio;
capital asset pricing Model, systematic and unsystematic risk, Arbitrage pricing theory, Portfolio
Management - Passive v/s. Active, Value v/s. Growth, Understanding the Stock Index, Construction
and composition - Sensex and Nifty, Calculation of indices. Free float Market capitalization.

Unit-IV: Futures and option Derivatives – Types of Futures – On the basis of Maturity, On the basis
of the underlying asset; Futures Pricing – Cost of Carry Model; Mark to market; Definition of options;
Types of Options - Call Options, Put Options; Option Pay-Offs; Option Pricing – Binomial Model and
Black & Scholes Model; Option Greeks. Risk management and Hedging with Derivatives.

Suggested Readings:

1. Strategic Financial Management – Dr. J.B. Gupta – Taxmann‟s, New Delhi

2. Financial Management – Rajiv Shrivastava , Anil Misra – Oxford Higher Education
3. Financial Management- Ravi Kishore, Taxmann‟s, New Delhi.
4. Financial Management: Problems and Solutions, Ravi Kishore, Taxmann, New Delhi
5. Financial Management – Theory & Practice by Prasanna Chandra, TMH Publishers 2004
6. Financial Management-I.M. Pandey, Vikas publishing house, New Delhi.
7. Options Futures and other Derivatives – John C.Hull, PHI-EEE, 2011
8. Reference Material of NCFM from www.nseindia.com

Paper 3

Investment Environment and Wealth Management

Unit-I: Financial System- Financial markets [Money, Debt and Equity Markets]- structure, regulatory
bodies- Role and functions–(RBI, IRDA, PFRDA and SEBI); Product features and uses (CP/CD, T
bills, REPO, reverse REPO, dated securities, rated securities, equity shares) and participants – Role
and functions (CCIL, FIMMDA, PDs, NSCCL, NSDL, CDSL. )

Unit-II: Insurance Services - Concept of insurance, principles of insurance, Traditional and Unit
linked policies, individual and group policies, with profit and without profit policies, Different type
of insurance products – whole life products, interest sensitive products, term assurance annuities,
endowment, assurance. Medi-Claim and health insurance products - Different types of products
available in the market, Salient features, Tax treatment General Insurance Products - Different types
of products available in the market, Salient features.

Unit III: Mutual Funds – Organization Structure, Classification of Funds –Types of Funds – Equity
Funds, Debt Funds, Liquid Funds, Balanced Funds, Monthly Income Plans, ETFs, Commodity Funds,
Fund of Funds, Real-Estate Funds; Calculation of NAV; Systematic Investment Plans; Concept of Cost
Averaging and Value Averaging; AMFI; AGNI. Recent developments in the Mutual Fund industry.

Unit IV: Wealth Management - Investor life cycle and investment goals, Investment options available
and their comparison, Asset Allocation Strategies; Selecting appropriate allocation, Models of asset
allocation, Evaluation of Portfolio performance, Portfolio Attribute Analysis

Suggested Readings:

1. Strategic Financial Management – Dr. J.B. Gupta – Taxmann‟s, New Delhi

36 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 2. Financial Management – Rajiv Shrivastava , Anil Misra – Oxford Higher Education
3. Financial Management- Ravi Kishore, Taxmann‟s, New Delhi.
4. Financial Management: Problems and Solutions, Ravi Kishore, Taxmann, New Delhi
5. Financial Management – Theory & Practice by Prasanna Chandra, TMH Publishers 2004
6. Financial Management-I.M. Pandey, Vikas publishing house, New Delhi.
7. Options Futures and other Derivatives – John C.Hull, PHI-EEE, 2011
8. Financial Institutions and Markets – L. M. Bhole – 4th Edition
9. Reference Material of NCFM from www.nseindia.com
10. Reference Material of NISM Mutual Fund Module from www.nseindia.com

CORE GROUP – C – HUMAN RESOURCE MANAGEMENT

Paper 1
Training & Development Practices

Unit I: Introduction to Training and Training need analysis -Important concepts and meanings-
Training, Development, Education; Objectives of training; Benefits of training; Why and when to
conduct TNA; TNA model; Data sources for locating gap in organizational performance; framework
for conducting TNA; Output .

Unit II: Training Process-Training methods: On the job and Off the Job training; On the Job Training-
Job Instruction Technique, Apprenticeship, Coaching, Mentoring; Off the job training- lectures and
demonstrations; Games and simulations, In Basket Technique, Case Studies, Role Play, Behavior
Modeling; Cross Cultural Training.

Unit III: Evaluation of Training: Follow Up of Training- Importance of Evaluation, Different Models
of evaluation, Types of evaluation data collected- Outcome data; Cost Benefit Analysis of Training
program; ROI on Training.

Unit IV: Management Development- Why focus on Management development; Management

Development implications; Types of Management Development Programs; Types of Management
development Training, Training for Executive Level Management- Knowledge, Skills, Traits and
leadership style, Strategies for development of Executives, Career & Succession Planning.

Suggested Readings:

1. P. Nick Blanchard & James W. Thacker , Effective Training-Systems, Strategies, and Practices,
3rd edition, Pearson Education.
2. Raymond A Noe, Employee Training and Development, McGraw Hill.
3. Dr. B. Rathan Reddy , Effective Human Resource Training and Development Strategy,
Himalaya Publication House

Paper 2
Performance & Compensation Management

Unit I: Performance Appraisal and Performance appraisal system – concept and definition of
Performance appraisal; Benefits of performance appraisal; Evolution of performance appraisal;
Planning performance appraisal system; types of performance appraisal; approaches to performance
appraisal; Sources of performance appraisal

Unit II: Traditional and Modern methods of performance appraisal – Self Appraisal/Traditional
methods- Ranking, Essay, Graphic rating scale, Field review, Forced Choice distribution, Critical
Incident, Confidential Report; Modern Methods- MBO, Assessment Center, Human resource
Accounting, BARS, 360 Degree, Balanced Scorecard

37 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

Unit III: Compensation Planning - Concepts, Nature and objectives of Compensation, Wages, Wage
Fixation, Wage differentials, legal Status of Wages (basics), Wages – Variable Compensation and
Supplementary Compensation – Perks, Fringe Benefits, Pay for Performance – Incentives.

Unit IV: Career Management - Career Development Plan - Employee„s and Employer„s Role, Career
Anchors, Nature of Careers, Career Problems – Low ceiling Careers, Career Mapping, Career
Counseling, Succession Planning.

Suggested Readings:
1. Tapomoy Deb, Performance appraisal and management- concepts, antecedents and
implications, Excel Books
2. Herman Aguinis, Performance Management, Pearson Publication
3. K Aswathapha, Human Resource and Personnel Management, Mc-Graw Hill

Paper 3
Industrial Relations & Labour Laws

Unit I: Industrial Relations: Concept of IR, Background to IR, Evolution of IR in India. Trade Unions:
Concept of Trade Unions, Trade Union Movement in India, Employers Associations, Functions of
Trade Unions, Types & Structure of Trade Unions

Unit II: Industrial Conflicts: Concept of Industrial Conflicts/ Disputes, Classification of Industrial
Dispute, Causes & Impact of Industrial Dispute, Strikes & Lockouts, Sexual Harassment: Legal
Perspective

Unit III: Wage Legislations: Payment of Wages Act 1936, Minimum Wages Act 1948, Payment of
Bonus Act 1965

Unit IV: Social Security Legislations: Workman‟s Compensation Act 1923 , Employees State
Insurance Act 1948, Employees Provident Fund Act 1952, Payment of Gratuity Act 1972, Maternity
Benefit Act, 1961

Suggested Readings:
1. Mamoria Gankar Dynamics of IR, Himalaya Publishing House
2. B.D. Singh Industrial Relations & Labour Legislations, Excel Publications.
3. A M Sarma, Industrial Jurisprudence and Labour Legislation, Himalaya Publishing
4. P.K.Padhi, House Labour & Industrial Legislation, Prentice Hall India.
5. C.S. Venkata Ratnam, Industrial Relations, Oxford

COMPLEMENTARY GROUP – A – OPERATIONS MANAGEMENT

Paper 1
Logistics and Supply Chain Management

Unit I: Supply Chain Management : concept, objectives & importance, Decision Phases in a Supply
Chain, Competitive and Supply Chain Strategies, Drivers of Supply Chain Performance, Framework
for Structuring Drivers, competitive advantages through supply chain management.

Unit II: Supply Chain Network : Designing Distribution Networks and Applications to Business:
Role of distribution in a supply chain, Factors influencing distribution network design, design options
for a distribution network, e-supply chain, factors influencing network design decisions, framework
for network design decisions, models for facility location and capacity allocation, Network Design in
an Uncertain Environment: Impact of uncertainty on network design.

38 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

Unit III: Network Design in the Supply Chain: Network Design & Optimization Approach and
Techniques Role of Transportation in Supply Chain- Factors influencing Transportation Decisions -
Modes of Transportation - Transportation mode, Selection Process

Unit IV: Advanced Fleet Management System Inter modal Freight Technology Transportation
Security Initiatives and Role of Technology; Introduction to Air Cargo: Aviation and airline
terminology - IATA areas - Country – Currency– Airlines - Aircraft lay out - different types of aircraft
- aircraft manufacturers - ULD - International Air Routes - Airports - codes – Consortium –Hub &
Spoke – Process Flow

Suggested Readings:
1. Logistics and Supply Chain Management, MacMillan 2003, 1st Edition
2. Rahul V Altekar, Supply Chain Management concepts and case, PHI, New Delhi.
3. Robert B Handfield and Ernest L Nichols, Supply Chain Management PHI, New Delhi.
4. G Raghuram & N Rangaraj, Logistics and Supply Chain Management - Cases and Concepts.
Mac Millan.

Paper 2
Operations Research

Unit I: Operation Research- Definition, Main phases of operation research, Problem solving and
Decision Making, Application of operation research in business.

Unit II: Linear Programming Problems: Application of Linear programming, General statement and
assumptions underlying Linear Programming, Formulation of Linear Programming Problems,
Graphical method for solution of LPP. Unbounded and degenerate solution of LPP;Game Theory:
Game models, Two persons zero sum games and their solution, solution of 2Xn and mX2 games by
graphical approach, Solution of mXn games.

Unit III: Assignment: characteristics of assignment problem, Assumptions made in assignment

problem, formulation of assignment problem, Hungarian method, Maximization problems, Restricted
Assignment problem
Unit IV: Transportation: characteristics & Assumptions, steps involved in transportation problem,
Initial feasible solution: NWCR, LCM, VAM, testing degeneracy, testing optimality: stepping stone,
MODI, Maximization transportation problem

Suggested Readings:

1. S. C. Gupta & Dr. V. K. Kapoor. Fundamentals of Mathematical Statistics: A Modern

Approach. (10th Ed.) Sultan Chand Publication.
2. Kanti Swarup, P.K. Gupta & Man Mohan, Operation research (4th Ed.), Sultan Chand
Publication.
3. N.D. Vohra, Quantitative Techniques in Management: (3 rd Ed) , McGraw Hill Publication

Paper 3
Total Quality Management

Unit I: Introduction to Quality Concepts - Definition of Quality, Dimensions of Quality, Basic

concepts of Total Quality Management, contribution of Taguchi, Deming & Crossby, Continuous
Process Improvement –Juran Trilogy, PDSA Cycle, 5S, Kaizen.

Unit II: Statistical Process Control (SPC) - The seven tools of quality, Statistical Fundamentals –
Measures of central Tendency and Dispersion, Population and Sample, Normal Curve, Control Charts
for variables and attributes, Process capability, New seven Management tools.

39 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

Unit III: Quality Improvement Techniques - Pareto Diagrams, Cause-Effect Diagrams, Scatter
Diagrams, Run Charts, Cause and Effect Diagrams. Control Charts for Variables – Definitions,
Variation: Common vs. Special Causes, Control Chart Techniques, X-bar and R chart Correlation, X-
bar and S charts.

Unit IV: TQM Tools - Benchmarking – Reasons to Benchmark, Benchmarking Process, Quality
Function Deployment (QFD) – House of Quality, QFD Process, Benefits, Taguchi Quality Loss
Function, Total Productive Maintenance (TPM) – Concept, Improvement Needs, FMEA – Stages of
FMEA. Concept of six sigma - Introduction, Design for six sigma, key analytical tools for
implementing six sigma, advantages of six sigma, six sigma DMAIC process.

Suggested Readings:

1. Dale H.Besterfiled, et at., Total Quality Management, Pearson Education Asia, 1999. (Indian
Areprint 2002).
2. James R.Evans & William M.Lidsay, The Management and Control of Quality, (5th Edition),
South-Western (Thomson Learning), 2002
3. Oakland.J.S. “Total Quality Management Butterworth – Hcinemann Ltd., Oxford. 1989.

COMPLEMENTARY GROUP – B – SERVICE SECTOR MANAGEMENT

Paper 1
Banking & Insurance Services
Unit-I: Banking Services -Definition of banks, Functions of Commercial Banks, Banking Structure in
India, Introduction to Banking services, Types of customers, Types of Deposit Accounts, Common
guidelines of opening and operating accounts and KYC, Deposit Insurance.

Unit-II: Basics of bank Lending: Principles of Lending, Basics of Loan Appraisal, Credit decision-
making and Review, Types of Advances, Management of Non Performing Assets; Concept of PLR,
Base rate; Customer relationship management, Ombudsmen, New trends in banking

Unit-III: Insurance Services – Concept of insurance, principles of insurance. IRDA: powers and
functions; Basics of Life Insurance: Principles in Life Insurance Contract, Title and claims, role and
functions of life insurance policies, life insurance products- proposal, policy and documents, types of
life insurance products.

Unit-IV: General Insurance: Principles in General Insurance Contracts, Essentials of general

insurance policies, general terms and conditions documentations, underwriting; Types of general
insurance products, claims procedure.

Suggested Readings:

1. Commercial Banking in India, NCFM reference material

2. Essentials of financial services, Dr S.Gurusamy, Mc-Graw Hill
3. Manual of insurance Laws, Bharat Publication Private limited
4. Insurance Manual, Taxmann Publication Private Limited
5. Principles of Insurance Law, M. N. Srinivasan, Wadhwa & Co.

40 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

 Paper 2
Hospitality Management
Unit I: Hospitality Industry : Management of Hotel, scientific management and operations of
hospitality services, scope and functioning of a hotel, The guest in a hotel, Computerized Hotel
Management system , English-French terms in Hospitality , Management of Tourism, recreation,
clubs, gaming and entertainment.

Unit II: Departments in a hotel : Departmental structure, front office operations, guest services,
housekeeping , linen and uniforms, kitchen and its operations, restaurant operations, Bar operations,
Stewarding, sales and marketing, maintenance, administration and HRD, accounting and finance
control.

Unit III: Minor operating departments: Laundry, facilities, Banquet functions, conferences and
catering services management , outdoor catering and mobile catering, exhibitions and other income
sources, Purchase and store.

Unit IV: Security and safety systems: security and safety, security measures for cash and credit,
pilferage and theft, maintenance of building, machineries and equipments, prevention against
accidents and fire, staff training for safety preventions .

Suggested Readings:

1. Hospitality Management, Jagmohan Negi, Gaurav Manoher, University Science

2. Press Introduction to Hospitality, John Walker, 6 th Ed, Prentice Hall Hotel
3. Management & their Technolohgy, Dinesh Tomar, Neha Publishers and distributors
4. Introduction to Management in the hospitality industry, Clayton Barrows, Power and
Reynolds, John Willy & Sons Publication

Paper 3
Healthcare Management
Unit I: Hospital Management: Issues and Challenges of Hospital Management, Government- Health
Care Interface; Hospital Functions; Hospital Organization, Classification of Hospitals; Components of
a Hospital System; Changing Role of Hospital Administration; Need for Managerial and Functional
Specialists, Decision making in Hospitals, Hospital Communication System, Networking Technology
and Information Technology in Hospitals, Hospital Information System, Computerized Hospital
Information Systems.

Unit II: Health systems Management : Health systems: Characteristics, Planning methodologies,
Goals and functions. Foundations of health service management, Health Systems research: Uses and
applications, Health Manpower policy, Management of Costs; Health care Budgeting; Project
Management in Health care

Unit III: Community Health, Epidemiology & Population Management : Meaning and scope of
epidemiology, Health statistics and health indicators, Morbidity, Mortality, Health Information
System, Primary health care and community participation. Models and factors associated with health
and diseases, Clinical care, aspects of community health, Drugs, Alcoholism etc., Preventive and
promotive health care, Population policy, Planning and management of population

Unit IV: Healthcare and Social Policy: Health Policy formulation, National health policy,
International Perspective on health policy; Health policy for the Disadvantaged, Health Care
Planning, Management of Health Care Systems, Dimensions of Health Care Management.,
Emergency and Disaster Planning; Safety Management; Patients and Personnel Safety, Fire Safety,

41 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17

General Sanitation., Hazardous Waste Management; Solid & Liquid Waste Handling, collection &
Disposal; Legal and Social Aspects of Waste Management : Trends and Practices.

Suggested Readings:

1. Chatterice, Meera, "Implementing Health Policy". 1988, Manohar, New Delhi,

2. Goyal, R.C Handbook of Hospital Personnel Management, PHI, New Delhi, 1993
3. Alderson, M."An Introduction to Epldemeology". 2nd,ed. 1983. MacMillan, London.
4. Jolly, K G. "Family Planning in India 1969-84: A District Level Study", 1986. Hindustan, Delhi.
5. Abelln, T Brzenskl, Z J and Carstalrs, V D. "Measurement in Health Promotion and Protection",
1987, WHO, Copenhagen.
6. Wortman P M. ad "Methods for Evaluating Health Services". 1981. Sage, London.
7. Lele, R D Computers in Medicine, Tata McGraw Hill Publishing Co. Ltd, New Delhi. 1988.
8. Hospital Information Systems - The Next Generation, Velde, Rudi Van de Springer Verlag, 1992
9. Health Information In India, Central Bureau of Health Intelligence, Ministry of Health & Family
Welfare, Govt. Of India, New Delhi

42 | RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, MBA Syllabus, 2016-17