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Name: Soumya Yadav
Batch: 2023-25
Division: C
Subject: Production and Operation Management
Submitted to: Dr. Devina Upadhyay
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Table of Content
No. Content Page no.
1. Part I 3
Product Level
2. Part II 5
Project Management
3. Part III 8
Inventory
Management
4. Learning from the 11
project
5. References 11
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PART I
PRODUCT LEVEL OF SUNSILK SHAMPOO
1. CORE PRODUCT:
The main function of the SUNSILK Shampoo is to clean and nourish
hairs. It cleans the hair and removes dirt, oil, and impurities from hair and
nourishes them.
This embodies every feature of the item. It accomplishes the main goal.
It also offers a variety of product lines and alternative solutions for
various hair care requirements. Sunsilk shampoos are known for their
pleasant scent and ability to maintain healthy, clean hair.
2. ACTUAL PRODUCT:
The actual product means the color and texture of the SUNSILK
shampoo. These all include the product's smell, packaging, brand name,
and quality of the shampoo.
This covers every element that a customer would anticipate receiving
when buying any hair care product based on the needs and texture of their
hair. Consumers anticipate that Sunsilk shampoo will smooth hair, stop
hair loss, give black, glossy hair, and repair damaged hair.
3. AUGMENTED PRODUCT:
At this level, we will discuss the additional benefits of SUNSILK
shampoo. The additional benefits are enriching nutrients for hair, UV
protection, and customer support.
This pertains to all supplementary elements that differentiate the product
from rival offerings. And brand identity and image are specifically
involved in this.
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The enhanced aspects of it are the well-integrated packaging, the
guarantee of appropriate hair treatment, and the attentive after-sales care
that attends to all client demands.
Helpline 24x7
Fruity, Floral
fragrance
Weather-
Shielding Cleaning
Sheerness
and SUNSILK
Nourishing
Clean structure and metallic
finishes
Almond oil and Vitamin C
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PART II
Critical Path Method (CPM):
The critical path in project management refers to the longest set
of tasks that need to be finished in order to carry out a project.
The reason the tasks on the critical route are referred to as
critical activities is that they will create a delay in the
completion of the project as a whole. Project managers utilize
the critical path method (CPM) to determine the critical path.
Project: Launch of Sunsilk Shampoo
1. Initiation
Goal: to launch a new variant of Sunsilk Shampoo.
2. Planning:
Activities:
Market Research: In order to produce shampoo, it is essential to
conduct market research in order to comprehend consumer demands,
preferences, and industry trends.
Production Planning: Strategic decision-making is involved in
product planning for shampoo production, covering everything from
product development to packaging and marketing.
Raw Material Procurement: Acquiring ingredients and supplies
needed for shampoo production.
Mixing and Blending: To make the shampoo formula, combine the
ingredients in the proper amounts.
Quality Control: Testing the product to verify it satisfies quality
requirements.
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Filling and putting the shampoo into bottles or other containers is
known as packaging.
Distribution: Delivering the shampoo in its packaging to merchants
or wholesalers.
3. Critical Path Analysis
Sr. no. Activities duration Predecessors
1 Market A 2 Week -
Research
2 Production B 4 Week -
Planning
3 Raw Material C 3 Week A, B
4 Mixing and D 2 Week C
blending
5 Quality Control E 2 Week D
6 Filling F 5 Week E
7 Distribution G 4 Week F
F
C
B E
G
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Critical Path:
B→C→D→E→F→G
4+3+2+2+5+4
=20 week
The critical path is obtained above and we can clearly understand that if the
company takes first step as production planning then the whole process will take
20 week and if the company takes market Research then it will take less time.
It is advisable to the company that they should go for market research instead of
Production planning.
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PART III
INVENTORY MANAGEMENT
A Kirana store's inventory management must be closely monitored in order to
meet client demands, maintain ideal stock levels, and reduce waste when
handling a wide range of products. The following are some methods for
managing product variation in inventory control:
Demand Forecasting: To project demand for various items, historical sales data
and market trends are used. This aids in determining the proper stock levels and
guards against stockouts or overstocking.
JIT (just-in-time) inventory
Use a just-in-time strategy for products that move quickly. This lowers storage
costs and the chance of obsolescence by only replenishing inventory when
needed.
Seasonal Planning: Be aware of changes in demand throughout the year and
make necessary adjustments to your inventory. To meet customer demands,
stock up on seasonal items before the peak demand.
Supplier Connections:
Build trusting connections with suppliers to guarantee prompt deliveries and
work out advantageous arrangements. This is essential to preserving a wide
variety of products and avoiding interruptions.
Cross-Merchandising: Arrange similar products in a strategic way to boost
sales. For instance, a consumer purchasing noodles might also be considering
purchasing pasta sauce.
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Inventory Turnover: Keep track of each product category's inventory turnover
rate. While slower turnover may call for changes to ordering or marketing
tactics, higher turnover rates show effective use of inventory.
Technology Integration: Track products, establish reorder points, and
effectively manage stock levels by using inventory management software.
Processes can be made more efficient and error-free by automation.
Select whether a decentralized or centralized method to inventory management
is more effective for your store. Centralized vs. Decentralized Inventory For
some products, centralized control might be more effective. Decentralization,
however, might work for some.
Use batch tracking for products that have expiration dates. Batch and expiry
tracking This lowers the possibility of food waste from expired commodities by
ensuring that older things are sold first.
Adjustable Prices:
Take into account applying dynamic pricing for certain products in response to
variations in demand. This can help move slow-moving items and maximize
profitability.
Continual Evaluations:
Perform routine physical inventory audits to find disparities between reported
and actual stock levels. This lessens the chance of inventory shrinkage and
preserves accuracy.
Employee Education:
Educate your employees on effective inventory control techniques. To reduce
losses, products must be handled, labeled, and rotated properly.
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Customer Opinion:
Keep an eye on consumer feedback and buying trends. You can use this
information to help you make better inventory adjustments. satisfy the needs of
the client.
Flexibility:
Remain adaptive and flexible. Be prepared to modify your inventory
management plans in response to shifting consumer tastes, industry
developments, and other outside influences.
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LEARNING FROM THE PROJECT
In the first part of the project, I have learned to identify the core, actual and
augmented level of product.
In second part of the project, I have obtained the learning of identifying Critical
Path which I can use in future.
In the third part of the project, I have learned that how inventory can be
managed effectively and efficiently.
Reference:
www.sunsilk.com
