THE PERFECT AD
TEMPLATE
Hi, I’m Nicholas Kusmich, the world’s highest ROl-ing
Facebook Ads Strategist, and I help high-growth
businesses scale at will their new client/customer
acquisition using Facebook Advertising.
I do this through my Contextual Congruence strategy
delivered through private client work and my Art Of
Lead Generation Implementation Intensive so you
too can generate consistent and reliable leads,
customers, and clients on demand.
The Perfect Ad Template (1 part of my 8 phase
Contextual Congruence Strategy) has been
responsible for generating hundreds of millions
of clicks, millions of leads, and tens of millions of
dollars in revenue.
Without it, you will waste your time staring at
a blank white screen, guessing how to write your
next ad, and then wondering if that ad will convert.
With it, you eliminate all the guesswork and will never
again waste time or money on an ad because you’ll
have ads that convert so you can get even better
results from your ad campaigns.
Take the template, use it and let me know
about the results.
KEY ELEMENTS OF A PERFECT AD
THE ELEMENTS EXPLAINED
START WITH A QUESTION Start with a question that gets an implied "YES"
BUILD RAPPORT
TIME SENSITIVITY
1 and speaks specifically to your ideal target.
This hooks them and gets them on your side.
OFFER
CALL TO ACTION ELEMENT Build rapport with a "connecting" statement
BRANDED URL 2 (feel, felt, found) followed by The Discovery
that leads to the offer.
3 Used words like "today" to create some
urgency in action.
Tell them what are you giving them.
4 (Template, Checklist. etc)
5 Provide a clear call to action. "Click here to ..."
6 Use a shortened branded hyperlink.
7 High contrast image that tells a story
and provokes emotion.
8 Offer name + benefit+ type of offer.
9 Have a strong benefit driven statement
with incomplete sentence (cliff hanger).
10 Add the display URL.
ACCELERATE YOUR RESULTS
You are in possession of a tool that can get you massive results when deployed correctly.
But, unless you understand what each of the elements mean and the subtle nuances of them,
it'll only remain an underutilized tool that sits in your toolbox. It is like having the keys to a supercar
but not knowing how to drive it.
So, if you'd like to use this tool at it's fullest potential, I want to GIFT you an in-depth, advanced training
(normally sells for $598) where I deep dive into exactly what each element means and specifically
how I use the template so you too can get even better results with your campaigns.
I even show you live ad examples I am currently using that you can swipe
and deploy into your business immediately.
Click here to see how you can get this training absolutely free http://nicholaskusmich.com/adtraining
AD SAMPLE SWIPE FILE
These ad samples are a great starting point but if you’s like to take your ads to their fullest
potential, I invite you to get my in-depth training where I deep dive into exactly how I write my
ads, step-by-step, providing you everything you need to know, in order to maximize your results.
Get it here http://nicholaskusmich.com/adtraining.
START WITH A QUESTION
BUILD RAPPORT
TIME SENSITIVITY
OFFER
CALL TO ACTION ELEMENT
BRANDED URL
AD SAMPLE SWIPE FILE
These ad samples are a great starting point but if you’s like to take your ads to their fullest
potential, I invite you to get my in-depth training where I deep dive into exactly how I write my
ads, step-by-step, providing you everything you need to know, in order to maximize your results.
Get it here http://nicholaskusmich.com/adtraining.
START WITH A QUESTION
BUILD RAPPORT
TIME SENSITIVITY
OFFER
CALL TO ACTION ELEMENT
BRANDED URL
