DO YOU KNOW THAT?
India's online real estate market is currently worth $10.5
billion, and it's growing at a rate of 14% per year
AND
The real estate industry in India is expected to increase its
contribution to the country's GDP, indicating a rise from
the current 6-8 % to an estimated 13 % by the year 2025.
Source Source
BUT, THE CURRENT PROPERTY ONLINE LISTING PLATFORM FACES
NUMEROUS CHALLENGES
01 02 03 04 05
Lack of User Time-Consuming Incomplete or
Waiting for Leads : Filtering Leads : Engagement : Processes : Inaccurate Listings :
A common challenge Sorting through a Low user engagement Listings that lack crucial
Managing and
for property listing large volume of leads can result in a lack of information or contain
responding to leads can
platforms is the time it to find qualified and interaction with listings, inaccuracies can
be time-consuming,
takes to attract relevant prospects can reducing the chances of frustrate users and
affecting the overall
potential buyers or be a time-consuming successful lead hinder effective lead
efficiency of the platform.
renters. process. conversion. generation.
MEET SUMIT!
He posses a well-furnished
But it’s been around 2 weeks,
He is a naïve property in Delhi NCR and has
and he hasn’t been able to
property seller already listed the same in
seek for a passionate buyer
various marketplaces
The delay compelled him to sell the
The reason behind such hassle-driven property at a much lower price resulting
process was the lack of structure of in-
the real estate industry Multiple discrepancies
Lack of transparency
TO ADDRESS THESE CHALLENGES, WE’RE
INTRODUCING HOUZZA
Welcome to HOUZZA, your go-to destination for a dynamic real estate experience.
HOUZZA is a cutting-edge listing portal where individuals, real estate agents, and
property developers showcase and discover a diverse array of properties available
for sale or rent.
Vision
HOUZZA envisions revolutionizing the real estate industry, serving
as a forefront platform for buying, selling and rental collaborative
property discovery.
Mission
Our mission is to facilitate seamless transactions, redefine the
real estate experience, and contribute to the success of our
community
OUR PRESENTED SOLUTIONS
Pre-Advertising Leads: Filter Leads: Live Analysis:
Develop targeted pre- Implement advanced lead Provide real-time analytics for
advertising strategies to filtering mechanisms to refine builders to assess property
generate leads before property and categorize leads based on listing performance.
listings go live specific criteria
Incorporate live data analysis
Deploy effective outreach Utilize intelligent algorithms to tools for tracking user
campaigns for early lead categorize and prioritize leads engagement and market
generation. effectively. trends.
WHAT MAKES US UNIQUE?
GING THE G
RID AP
B
PASSIONATE BUYERS DESPERATE SELLERS
Buyer-Centric Platform : Early Engagement Advantage :
Prioritizing buyers, HOUZZA provides a tailored Sellers benefit from early engagement as HOUZZA
experience with proactive search capabilities. generates leads even before properties are listed.
HOUZZA uniquely allows buyers input preferences, This advantage boosts visibility and
generating leads before official property listings. success potential for property listings.
Our Traction
Current Searches Property
Users 4000+ Listed 7000+ Listed 14,000
This strong traction reflects a growing and engaged user base, a diverse property
inventory, and active search activity, setting a positive trajectory for the
platform's development and potential monetization.
THE OPPORTUNITY!
Housing demand to touch 93 mn by 2036
3,64,870 PROPERTY DEALS- INDIA 4,76,530
2022 +31% Source 2023
Housing sales up by 31% in 2023 in top 7 Indian cities
Source - HT
During the first half of 2023, institutional investments in the 97% of all homebuyers used the internet in their home
commercial sector increased by 2.5 times year-on-year, reaching search in 2023
US$ 2.7 million.
Source- IBEF Source- Realtor
Indian real estate saw foreign inflows of $26.6 billion between 2017-22 The housing inventory at a pan India level currently stands at
10,42,195 units, increasing by 2% on a YoY basis
Source- Business Standard Source - HT
Real estate sector in India is expected to reach US$ 1 trillion in market size by 2030
Source- IBEF
Industry Analysis
TAM
Global Real Estate Market Size 2030
$5.85 tn source
$1 tn SAM
Indian Real Estate Market Size 2030
source
$5 bn
SOM
Assumed 0.5% of SAM
Digital Transformation in Real Estate
REAL ESTATE DIGITAL REAL ESTATE DIGITAL
TRANSFORMATION FOR BUSINESSES TRANSFORMATION FOR CUSTOMERS
Companies that employ a range of real estate
Some advantages of digital transformations for
digital transformation technologies tailor more to
real estate businesses:
their clients’ needs.
Increasing online outreach Some advantages includes
An opportunity to quickly find what they need
Streamlining processes
Detailed information about properties
Driving more clients
A streamlined process of signing a deal
They minimize their expenses by alternating As many buyers find homes on mobile apps and
between different CRM systems, leveraging digital laptops, it becomes vital for real estate companies
marketing tools, and using smart contracts. to establish a solid online presence.
GO TO MARKET STRATEGY
KEY TARGET USER ACQUISITION TARGET
STAKEHOLDERS STRATEGY GEOGRAPHIES
Online Marketing
Build awareness for the brand and
Mobile app using social Media Ads,
Youtube Ads, SEO, Whatsapp
Marketing, Email Marketing etc.
Collaboration and PR Marketing
Ads in Brochures in newspaper, blogs
Individuals (Buyers/Renters) interviews, newsletters etc.
Real Estate Agents
Property Developers Out of Home Media
Sellers (Owners) Include billboards, transit ads, street
furniture, digital screens, point-of-sale India
displays, and guerrilla marketing.
HOUZZA’S Revenue Model
Subscription Fees:
Incentivised through Revenue is generated through
A Real Estate subscription fees paid by
Listing Portal property developers and real
estate agents who utilize
HOUZZA's platform to list and
promote their properties.
Competitive Landscape
Our Competition validates the market potential
Features Other Platforms HOUZZA
Secure Login Yes Yes
Requirement Post No Yes
Bulk Upload Requirements Post No Yes
Bulk Upload Properties Post No Yes
Pre posted buyer leads No Yes
Buyer Leads after ads Yes Yes
Visibility Low High
Package Price High Low
Competitive Analysis
Company Funding Revenue Founding Year
$147.8M $60.2 M 2012
$ 4.05 M - 2006
$430.9M $4.55 2014
$62.6M $1.61B 2007
– $34.21M 2005
Promising Traction: Scalable business
A successful property listing platform
This market is ripe for
Why has the potential for scalability,
disruption
reaching a broader user base and
Investors expanding its services to new
markets or regions.
should
Revenue Streams: Invest? Accessibility for all
Property listing platforms Our Platform is affordable
often generate revenue and easy-to-use, thus
through subscription fees ensuring accessibility for all
and advertisements
Promising Industry
Real Estate Industry in India
values at around USD 0.33
trillion, thereby indicating a huge
market to tap on
A Strong Social Media Strategy
2025
2024
Initiating the launch of
HOUZZA in Delhi and
Bangalore, along with
Enhancing the
the introduction in
software and
other locations
incorporating novel
features.
TEAM MEMBERS
Amar Shah Payal Shah Ravindra Rathod Hitesh Khatri
MANAGING DIRECTOR DIRECTOR DIRECTOR DIRECTOR
Financial Summary
50% Expenses Revenue
600,000,000
40%
500,000,000
30%
400,000,000
20%
300,000,000
10%
200,000,000
0%
-10% 100,000,000
-20% 0
Year 1 Year 2 Year 3 Year 4 year 5 Year 1 Year 2 year 3 year 4 Year 5
Particulars Y1 Y2 Y3 Y4 Y5
EBIDTA% -18% 8% 33% 40% 47%
PAT% -18.15% 5.85% 24.68% 26.69% 35.15%
Ask & Usage
Opex
Marketing 25%
30%
Ask- 5cr. Tech
20%
Salaries
25%
Contact Us
THANK +91 8779516090
YOU http://www.houzza.in
[email protected]
