Contents

INTERNATIONAL INSTITUTE OF PROFESSIONAL STUDIES, DEVI AHILYA VISHWAVIDHYALAYA,

INDORE ................................................................................................................................................................. 1

IMPACT OF ONLINE SHOPPING ON CONSUMER BEHAVIOUR ................................................................ 1

SECTION 1: INTRODUCTION ............................................................................................................................ 7

SECTION 2: LITERATURE REVIEW ............................................................................................................... 11

SECTION 3: RESEARCH METHODOLOGY.................................................................................................... 15

SECTION 4: OBJECTIVE OF THE STUDY ...................................................................................................... 21

SECTION 5: RESULT ......................................................................................................................................... 22

SECTION 6: CONCLUSION ............................................................................................................................... 60

SECTION 7: FUTURE RESEARCH ................................................................................................................... 62

SECTION 8: BIBLIOGRAPHY ........................................................................................................................... 64

SECTION 9: APPENDIX ..................................................................................................................................... 66

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 ABSTRACT

The Internet has evolved into a new means of distribution, and the volume of transactions

conducted online is rising quickly. This has made it necessary to comprehend how

consumers see internet purchases.

The goal of this dissertation was to identify any specific elements that may affect internet

consumers. Through a survey that was given to students and employees from various parts

of India, primary data was gathered.

Three major considerations were noted: price, trust, and convenience. For the majority of

Customers, price was the most crucial consideration.

In addition, the groups of High Spenders, Price Easers, and Bargain Seekers were

identified. I discovered a variety of the various aspects' established ramifications for

internet retailers through these parts.

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 SECTION 1: INTRODUCTION

Online shopping refers to the purchase of goods or services through the Internet. With the

advent of technology and the widespread use of the Internet, online shopping has become

increasingly popular in recent years. The widespread adoption of the internet and

technological advancements have revolutionized the way consumers shop, making online

shopping one of the most preferred channels for shopping. The purpose of this research

project is to understand the factors that influence consumer behaviour towards online

shopping. The internet is transforming the way people shop and purchase goods and

services, and it has quickly spread to other countries. In order to communicate and

distribute information, sell items, get feedback, and also carry out customer satisfaction

surveys with consumers, many businesses have started using the internet to reduce

marketing costs, which in turn lowers the price of their goods and services. The internet is

used by customers to evaluate costs, product characteristics, and the availability of after-

sales services from various retailers in addition to making online purchases. Many analysts

are upbeat about the future of online commerce.

ONLINE SHOPPING IN INDIA

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 The online shopping market in India has seen significant growth in recent years, with a

growing number of consumers turning to the internet for their shopping needs. This

research project aims to analyze the current state of the online shopping market in India,

including the trends, consumer behaviors, and future outlook. The online shopping market

in India is rapidly growing, with a significant number of consumers opting for the

convenience and variety offered by online retailers. This research project will provide a

comprehensive analysis of the current state of the market, including trends, consumer

behaviors, and future outlook, allowing for informed decision-making and strategic

planning by businesses and other stakeholders in the industry. The largest event of the

century has been the development and spread of the internet. Since its hesitant beginnings

in 1999–2000, online commerce in India has advanced significantly, reaching a point

where anyone may sell and shop for anything they want, from a high-end item to a huge

peanut. The majority of businesses use the internet to sell their services and product lines,

making them available to a wider audience and the worldwide market.

FEW FACTORS THAT BOOST ONLINE SHOPPING IN INDIA

• Convenience

• Wide range of products and services

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 • Better prices and discounts

• Cash on delivery options

• User-friendly websites and mobile apps

• Time-saving

• Increased internet and smart-phone penetration

• Trust in online payment methods

• Access to product reviews and ratings

• Home delivery and easy returns.

FEW FACTS ABOUT ONLINE SHOPPING

• Online shopping has seen significant growth since the early 2000s.

• Online sales make up a large portion of overall retail sales globally.

• Some challenges of online shopping include potential for fraud, shipping and handling

costs, and the inability to physically inspect products before purchasing.

• Online shopping provides convenience, saves time and often offers better prices.

• Online shopping has led to the growth of e-commerce and the development of new

business models.

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 CHANGING ATTITUDE TOWARDS ONLINE SHOPPING

“The attitude of consumer’s towards online shopping has been shifted dramatically in

recent years. People are now more comfortable with online shopping and its convenience.

The increased trust and security in online delivery services has also contributed to this

change. Additionally, the COVID-19 pandemic has accelerated this trend as more people

are shopping online to avoid in-person shopping and to adhere to social distancing

guidelines. In recent years. Consumers have become more comfortable with the idea of

shopping online and are increasingly seeing it as a convenient and accessible way to

purchase goods and services. This shift has been driven by factors such as improved

delivery times, greater variety of products available online, and increased trust in online

shopping platforms. As a result, online shopping has become more popular and is expected

to continue growing in the future.

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 SECTION 2: LITERATURE REVIEW

According to Haque et al (2006), the attitude towards online shopping is considerably

negative among Malaysians internet users relatively, i.e., only approximately 30% showed

positive attitude towards internet shopping. Therefore, it is also important to recognize that

numerous factors precede attitude formation and change. The following sections explore

the possible factors that influence online shopping attitudes are:

DEOGRAPHIC FACTORS

Demographic factors are common variables studied in online shopping related researches.

As mentioned by Defeng Bingchuan, and Li (2006) in Delafrooz (2009), attitude towards

online shopping is influenced by demographic factors, such as gender, age and income. A

study by Hashim et al (2009) among UiTM part-time students also concluded their chosen

five demographic variables (gender, age, job designation, marital status and salary) are

important determinants of online shopping behavior. In terms of gender and education

background, the study by Osman et al (2010) to examine the attitude towards online

purchasing behaviour among UPM students concluded that gender and education

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 background have direct influence on attitude towards online purchasing behaviour, Chua

et al (2006) also concluded that university graduates in Malaysia are the highest users of

online shopping Haque et al (2006) concluded that only two factors, gender and family

income have significant relationship with overall attitudes towards online shopping. The

findings are consistent with earlier study which stated that men are more interested in using

various types of technology in the shopping process (Monsuwe et al, 2004). Hence, men

are found to be more positive about adopting online shopping On the contrary. Female

shoppers are found to prefer using catalogs to shop at home. However, it is found once

female showed preference in online shopping, they will shop more frequently online than

their Male counterparts (Burke, 2002 in Monsuwe et alWith regards to income, consumers

with higher household incomes intend to shop more online compared to lower income

consumers. A reason for this is that higher household incomes are often positively

correlated with possession of computers, Internet access and higher education levels of

consumers (Lohse et al, 2000 in Na Li & Ping Zhang, 2002). Similarly, Kim et al (2000)

found that consumers who have more disposable income are also more prone to purchase

online. Case, Burns, and Dick (2001) in Na Li & Ping Zhang (2002) also conchaded from

a survey on a group of university students that internet knowledge, income, and education

level are especially powerful predictors of Internet purchases among them. Swinyard and

Smith (2003) also found that more highly educated and higher income groups are more

likely to buy online than the less well educated and lower Income groups. Other studies

also concluded that men were found to make more purchases (Stafford et al, 2004) and

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 spend more money online (Susskind, 2004) than women. Moreover, A study by Haque et

al (2007) also indicated that Malaysian makes showed a more positive Attitude towards

internet advertising compared to females. According to Slyke et al (2002), men’s

perceptions on online shopping were more favourable than those of female consumers

although Albreck and Settle (2002) found that there was no difference in term of gender

and age. In general, all these findings add to proofs and knowledge regarding gender theory

in internet use (Bimber, 2000). In regard to age, it is common view that the younger users

spend more time on the Internet than older users and that younger users are also more

knowledgeable about the Internet or technology savvy in general. Hence, it is believed that

younger age group should be more frequent online shoppers by default. A research by

Sulaiman et al (2008) in the study of e-ticketing trends among urban communities

particularly in Kuala Lumpur, revealed that online ticket purchasers are the young,

educated and with higher income bracket. However, a more recent study by Osman et al

(2010) also concluded that age has no significant relationship with attitude towards online

purchasing behavior among UPM students in Malaysia. In contrast, Jones et al (2003)

reported that younger respondents were more likely to shop online. Swinyard and Smith

(2003) also concluded that online shoppers are younger. However, Zuroni & Goh (2012)

revealed that there is no significant difference in attitude towards online shopping among

age group in Ipoh.

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 Online trust and customer online purchase intention

Online trust is a necessity when it comes to online shopping (McCole and Palmer, 2001).

Due to the risky nature of online shopping, trust and risk play significant roles in effecting

online transactions (Pavkou, 2003). Trust contributes positively towards the success of

online transactions (Jarvenpaa and Tractinsky, 1999). Online trust needs to be there when

personal financial information and personal data is shared while making a purchase online

(Egger, 2006). Online trust is based on the perception of the risks or benefits of the online

transaction (Teo and Liu, 2007). In the Indian context, the influence of the online trust as

of mediating effect has been studied on customer online purchase intention (Ganguly et al,

2009), Numerous studies have concluded that the higher consumer online trust will result

in higher customer online purchase intention (Verhagen et al., 2006; McKnight et al., 2002;

Lim et al., 2006;Ling et al., 2010).

Prior online purchase experience and customer online purchase intention

Prior online purchase experience and customer online purchase intention are related but

distinct factors that can impact a customer’s decision to make a purchase online. Customer

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 online purchase intention refers to the customer’s level of desire or motivation to make a

purchase through an online platform. This can be influenced by factors such as perceived

benefits, such as convenience and variety, as well as perceived risks, such as security

concerns or the potential for fraud.

Both prior online purchase experience and customer online purchase intention can play a

role in shaping a customer’s decision to make a purchase online, and businesses should

strive to provide positive experiences and address any potential risks in order to encourage

customers to make purchases.

SECTION 3: RESEARCH METHODOLOGY

Introduction:

Investigating the effects of online purchasing on customer behaviour is the goal of this

study. The popularity of online purchasing has skyrocketed recently, changing how

customers engage with merchants. Understanding how this alteration has impacted

customer behaviour and the repercussions for organisations is crucial. Through a

quantitative approach, this study will investigate how internet buying and consumer

behaviour are related.

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 1. Research Design: A cross-sectional technique will be used in the research design,

which will be quantitative in nature and gather data at a particular moment in time. This

layout will make it possible to evaluate how online buying has affected customer

behaviour. This study's research design will be quantitative and cross-sectional survey-

based. This design will make it possible to gather information from a sizable sample of

consumers, which will aid in gaining a thorough knowledge of how online shopping

has affected consumer behaviour. The main instrument for collecting data will be a

structured questionnaire. The study will employ a quantitative research methodology

because it aims to collect numerical information that can be statistically analysed to

reach conclusions and infer correlations between variables.

2. Research Participants: A varied sample of online shoppers will be the study's target

audience. Participants will be chosen from a variety of online venues, including social

media groups, e-commerce websites, and online marketplaces. To guarantee that the

results are representative, the sample will attempt to contain a wide range of

demographic factors, such as age, gender, income level, and geographic area.

3. Data Collection: Primary data will be collected through a self-administered online

questionnaire. The questionnaire will be designed to capture relevant information on

consumers’ online shopping behavior, including their frequency of online shopping,

types of products purchased, factors influencing their online shopping decisions, and

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 perceived impact of online shopping on their consumer behavior. The questionnaire

will be pre-tested for validity and reliability before data collection. Data will be

collected using a structured online survey. The survey will be designed to capture

information about participants’ online shopping behavior, including frequency, types

of products purchased, factors influencing purchase decisions, and satisfaction with the

online shopping experience. The survey will also assess the impact of online shopping

on consumer behavior, such as changes in purchasing patterns, preferences, and

expectations. The questionnaire will be pre-tested to ensure clarity and validity.

4. Sampling: A purposive sampling technique will be used to select the participants for

this study. The sample will consist of adult consumers who have experience with online

shopping. The sampling method for this study will be non-probability sampling. This

method will be used as the target population is not known, and it is difficult to obtain a

complete list of all consumers who have engaged in online shopping. Convenience

sampling will be used to select participants from social media platforms, email lists,

and other online sources. The study’s participants will be requested to give their

consent.

5. Variables: The study will examine the following variables:

– Independent Variable: Online Shopping (e.g., frequency of online shopping, types of

products purchased online, platforms used for online shopping)

factors influencing purchase decisions, post-purchase behavior, satisfaction, loyalty)

6. Measurement: The survey will include both closed-ended and open-ended questions.

Closed-ended questions will utilize Likert scales and multiple-choice formats to

measure variables such as frequency of online shopping, factors influencing purchase

decisions, and satisfaction with the online shopping experience. Open-ended questions

will allow participants to provide qualitative responses to capture their perceptions,

opinions, and experiences related to online shopping.

7. Data Analysis: Quantitative data obtained from the survey will be analyzed using

statistical methods, such as descriptive statistics, regression analysis, and correlation

analysis, to examine the relationships between variables and determine the impact of

online shopping on consumer behavior. Qualitative data from open-ended questions

will be analyzed using content analysis to identify themes and patterns in participants’

responses. The data collected will be analyzed using descriptive statistics to provide an

overview of the demographic characteristics of the sample and to describe the online

shopping behavior and consumer behavior of participants. Inferential statistics will be

used to test hypotheses and to determine the relationship between online shopping and

consumer behavior.

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 8. Ethical Considerations: Ethical principles will be followed throughout the research

process. Informed consent will be obtained from participants before data collection, and

their privacy and confidentiality will be protected. The research will adhere to ethical

principles in the conduct of research. Participants will be informed of the nature of the

research, their right to participate or not, and the confidentiality of their responses. The

research will comply with ethical guidelines on data collection, storage, and analysis.

Ethical considerations will be addressed throughout the research process. Informed

consent will be obtained from all participants before data collection. Participants’

privacy and confidentiality will be protected, and the data will be stored securely. The

study will adhere to ethical guidelines for research involving human subjects, and any

potential risks or harms to participants will be minimized. The study will also comply

with relevant research ethics guidelines and regulations.

9. Limitations: The study may have some limitations, such as potential sampling bias as

the sample will be recruited online, which may not be fully representative of the general

population. Additionally, the cross-sectional design limits the ability to establish

causality or capture changes in consumer behavior over time. However, efforts will be

made to mitigate these limitations through careful sampling and data analysis. As with

any research study, there may be limitations. Some potential limitations of this study

could include potential bias in self-reported data, limited generalizability due to the use

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 of a purposive sampling technique, and potential confounding variables that may

impact the results. These limitations will be acknowledged and discussed in the research

report.

10. Significance: The research findings will contribute to the understanding of the impact

of online shopping on consumer behavior, providing insights into changes in

purchasing patterns, preferences, and expectations. The findings may have implications

for businesses, policymakers, and consumers, guiding them in adapting to the evolving

landscape of online shopping and making informed decisions related to online shopping

practices.

11. Expected Results: Based on the research objectives and research questions, it is

expected that the findings of this study will provide insights into the impact of online

shopping on consumer behavior. The study may reveal factors influencing online

shopping behavior, such as convenience, product variety, price, and trust. The findings

may also shed light on the impact of online shopping on traditional offline shopping,

consumer decision-making processes, and consumer attitudes towards online shopping.

Possible implications for marketers and policymakers may also be explored based on

the study findings The expected results may contribute to the existing body of

knowledge on consumer behavior and online shopping, and may have implications for

marketers, policymakers, and other stakeholders in the e-commerce industry.

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 In conclusion, the research methodology for investigating the impact of online shopping

on consumer behavior will utilize a quantitative cross-sectional design, involving data

collection through an online survey. The findings of this study are expected to contribute

to the existing literature on consumer behaviour in the context of online shopping and

provide insights for businesses, policymakers, and marketers to better understand and cater

to the changing consumer preferences and behaviours in the digital era.

SECTION 4: OBJECTIVE OF THE STUDY

The objective of the online shopping research report is to understand the factors that

influence consumers to buy goods and services online, and to evaluate the impact of online

shopping on the retail industry.

The objectives of the study are:

• To study the current status of online shopping in India and its growth trend over the

years.
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 • To identify the factors driving the adoption of online shopping among consumers in

India.

• To evaluate the impact of online shopping on traditional retail stores in India.

• To examine the challenges faced by online retailers and the measures taken to overcome

them.

SECTION 5: RESULT

The primary objective of the questionnaire was to collect first-hand data on how respondents

perceive the importance of price, trust, and convenience when making online purchases. The

questionnaire had two main purposes: firstly, to gather data for segmenting the respondents, and

secondly, to collect information on the factors of price, trust, and convenience. The questions in

the questionnaire were formulated based on relevant literature findings, including those related

to consumer behavior and factors influencing online purchasing decisions.

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To ensure data accuracy, the questionnaire was emailed to all respondents with a unique link, and

email addresses were collected to avoid duplicate responses. The target sample size was set at

over 50 respondents, and ultimately, 45 respondents participated in the survey. Data analysis was

conducted and the results of the questionnaire will be presented and discussed in the following

sections.

Gender

SEX FREQUENCY PERCENT CUMULATIVEPERCENT

MALE 29 64.4% 64.4%

FEMALE 15 33.3% 97.7%

OTHERS 1 2.3% 100.0%

TOTAL 45 100.0%

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The information provided includes responses from a group of people to the question, "What is

your gender?" 64.4% of respondents said they were male, 33.3% said they were female, and 2.3%

said they were other. Gender identification can vary and may not always fit into binary categories

of male or female, as seen by the 2.3% of respondents who classified as "other." This information

points to a gender distribution with a preponderance of men, a sizable proportion of women, and

a tiny proportion of people who identify as non-binary.

Age

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 YEARS FREQUENCY PERCENT CUMULATIVEPERCENT

<=20 2 4.4% 4.4%

21-25 36 80.2% 84.6%

26-33 4 8.8% 93.4%

34-41 1 2.2% 95.6%

42>= 2 4.4% 100.0%

TOTAL 45 100.0%

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The inclusion of age as a variable aimed to determine the extent to which factors such as price,

trust, and convenience impact different age groups. Age serves as a demographic value that can

further elucidate responses and aid in segmenting respondents. Instead of pre-set age groups,

respondents were asked to provide their exact age, enabling the establishment of age groups based

on the distribution of responses.

OCCUPATION

OCCUPATION FREQUENCY PERCENT CUMULATIVEPERCENT

STUDENT 27 60.2% 60.2%

GOVT.EMPLOYEE 1 2.2% 62.4%

SELF EMPLOYED 12 26.6% 89.0%

JOB 1 2.2% 91.2%

HOME MAKER 1 2.2% 93.4%

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 OTHER 3 6.6% 100.0%

TOTAL 45 100.0%

Students (27 people): These are individuals who are pursuing formal education and enrolled in

an educational institution such as a school, college, or university. They are typically engaged in

full-time or part-time studies to acquire knowledge and skills in a specific field.

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Self-employed (12 people): These are individuals who work for themselves and do not have an

employer. They are responsible for managing their own business or providing services directly

to clients or customers. Self-employed individuals may work in various fields such as freelancing,

consulting, entrepreneurship, or creative arts.

Government employee (1 person): This is an individual who is employed by a government agency

or department at the local, state, or federal level. Government employees work in various roles

and departments, including administrative, law enforcement, education, healthcare, and many

other sectors.

Homemaker (1 person): This is an individual, typically a stay-at-home parent, who takes care of

household tasks and responsibilities, such as managing the home, caring for children or family

members, and maintaining the household.

Job (1 person): This is an individual who is employed by a company or organization in a formal

job position. It is not specified what type of job or field of work this person is engaged in.

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Other (1 person): This is an unspecified category that may include individuals who do not fit into

the other categories mentioned above or who have a unique employment status or occupation that

is not listed.

DISPOSABLE INCOME

INCOME FREQUENCY PERCENT CUMULATIVEPERCENT

<5000 9 20.9% 20.9%

5000-6999 12 27.9% 48.8%

7000-8999 2 4.8% 53.6%

9000-10999 5 11.6% 65.2%

11000-12999 5 11.6% 76.8%

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 >=13000 10 23.3% 100.0%

TOTAL 41 100.0%

Based on the survey results, we can see that the respondents have different levels of disposable

income. Here's a breakdown of the votes by category:

We can use this information to draw several conclusions about the income levels of the

respondents. Here are some possible observations:

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1. The majority of the respondents (12 out of 43) have a disposable income between 5000 and

6999. This suggests that this income range is fairly common among the survey population.

2. Only a small number of respondents (2 out of 43) have a disposable income between 7000 and

8999. This suggests that this income range is less common among the survey population.

3. The number of respondents with a disposable income between 9000 and 12999 is fairly evenly

distributed (5 people in each category). This suggests that there is a range of income levels

represented in the survey.

4. The highest number of respondents (10 out of 43) have a disposable income above 13000. This

suggests that there is a significant number of people with a higher income level in the survey

population.

Overall, these observations provide a useful snapshot of the income levels of the respondents in

the survey. However, it's important to note that this is just one survey and may not be

representative of the broader population. Additionally, there may be other factors that influence

disposable income levels beyond what is captured in this survey.

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ONLINE SHOPPING

ONLINESHOPPING FREQUENCY PERCENT CUMULATIVEPERCENT

YES 42 93.3% 93.3%

NO 3 6.7% 100.0%

TOTAL 45 100/0%

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The fact that 42 people responded "yes" to the survey question indicates that online shopping is

relatively common among the surveyed population. It suggests that a significant portion of the

respondents have experience with making purchases online, which may be due to various factors

such as convenience, availability of a wide range of products, and the growth of e-commerce in

recent years.

On the other hand, the 3 people who responded "no" to the survey question may indicate that

there are some individuals who have not engaged in online shopping. This could be due to a

variety of reasons, such as personal preferences, lack of access to internet or online payment

methods, concerns about online security, or simply a lack of need or interest in online shopping

INTERNET CONNECTION

INTERNETCONNECTION FREQUENCY PERCENT CUMULATIVEPERCENT

YES 40 88.9% 88.9%

NO 5 11.1% 100.0%

TOTAL 45 100.0%

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The survey question asks whether respondents have their own internet connection. Out of the

total 45 respondents, 40 people answered 'yes' indicating that they have their own internet

connection, while 5 people answered 'no' indicating that they do not have their own internet

connection.

Having an internet connection has become increasingly important in today's digital world,

especially with the rise of remote work and online education. It allows individuals to access

information, communicate with others, and complete various tasks online.

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The reasons why the 5 respondents do not have their own internet connection could vary. It is

possible that they do not have access to internet infrastructure in their area, or they may not be

able to afford the cost of an internet subscription. It is also possible that they choose not to have

an internet connection due to personal preferences or beliefs.

Overall, the survey results show that the majority of respondents have their own internet

connection, which highlights the importance of having access to the internet in today's world.

MOTVATION

MOTIVATION FREQUENCY PERCENT CUMULATIVEPERCENT

NO HIDDEN 7 15.9% 15.9%

CHARGES

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 WIDE RANGE OF 19 43.2% 59.1%

PRODUCTS

NO TRAVEL TO 11 25% 84.1%

SHOP

EASY PAYMENT 7 15.9% 100.0%

TOTAL 44 100.0%

The survey question asks respondents what motivates them to buy online, and the options

provided are “wide range of products,” “no travel to shop,” “no hidden costs,” “easy payment,”

and “other.”

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Out of the 45 respondents who answered the question, 19 chose “wide range of products” as their

main motivation to buy online. This suggests that having access to a diverse selection of products

is important to a significant portion of online shoppers.

11 respondents chose “no travel to shop” as their main motivation. This indicates that the

convenience of not having to physically travel to a store is a significant factor for some online

shoppers.

7 respondents chose “no hidden costs” as their main motivation. This suggests that transparency

in pricing is important to a portion of online shoppers and they prefer to avoid any unpleasant

surprises when it comes to the final cost of their purchase.

Another 7 respondents chose “easy payment” as their main motivation. This indicates that having

a streamlined and hassle-free payment process is important to some online shoppers.

Finally, 1 respondent chose “other” as their main motivation, which could mean that they have a

unique reason for preferring to shop online that was not listed as an option in the survey.

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Overall, the results of the survey suggest that a wide range of factors can motivate people to buy

online, including product selection, convenience, transparency, and ease of payment.

FACTORS HELPS TO DECIDE TO SHOP

FACTORS FREQUENCY PERCENT CUMULATIVEPERCENT

SPECIAL OFFER ON 14 31.1% 31.1%

SITES

PERSONAL 11 24.4% 55.5%

RECOMMENDATION

SEARCH ENGINE 9 20% 75.5%

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 ONLINE 8 17.8% 93.3%

ADVERTISING

TV ADVERTISING 3 6.7% 100.0%

TOTAL 45 100.0%

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The survey question asked participants to identify the factors that help them decide which site to

use for online shopping. The results revealed that out of the total respondents, 14 people (or

approximately X% of the sample) chose “special offers on sites” as a significant factor, while 11

people (or approximately X% of the sample) opted for “personal recommendation.” Additionally,

9 people (or approximately X% of the sample) indicated “search engines” as a key factor, 8

people (or approximately X% of the sample) selected “online advertising,” and 3 people (or

approximately X% of the sample) chose “TV advertising.

Special offers on sites are a common strategy used by online retailers to attract customers. These

offers might include discounts, free shipping, or other promotions that make a particular site more

appealing to shoppers. The fact that 14 people chose special offers as a factor suggests that many

online shoppers are motivated by the potential savings they can find on certain sites.

Personal recommendations are another important factor that influences online shopping

decisions. This might include recommendations from friends, family members, or social media

influencers. People are often more likely to trust the opinions of others when it comes to making

purchasing decisions, especially when those recommendations come from people they know and

trust.
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Search engines also play a crucial role in helping shoppers find the products they want to buy.

Many people start their online shopping journey by using search engines like Google to find

specific items or compare prices across different sites. The fact that 9 people chose search engines

as a factor suggests that this is a common strategy for many online shoppers.

Finally, online advertising can also be an effective way to attract customers to specific sites. This

might include ads that appear on social media platforms, search engines, or other websites. The

fact that 8 people chose online advertising as a factor suggests that this is a strategy that can be

effective in attracting customers, although it may not be as important as other factors like special

offers or personal recommendations.

Overall, these results suggest that online shoppers are influenced by a variety of factors when

choosing where to shop online. While special offers and personal recommendations appear to be

particularly important, search engines and online advertising can also play a role in shaping

purchasing decisions.

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WAY OF PAYMENT

The survey question asked participants about their preferred method of making payments on the

internet. The options provided were:

1. Cash on delivery

2. Internet banking

3. Debit/Credit card

4. Google Wallet

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5. PayPal

Out of the total 45 respondents, 26 individuals (or 57.8% of the total respondents) indicated that

they prefer to make payments using the cash on delivery option. Cash on delivery is a method

where customers can choose to pay for their online purchases in cash when the products are

delivered to their doorstep. This method is typically used when customers prefer to pay in person

and do not want to share their banking or credit card information online.

Internet banking was the second most popular option, with 9 respondents (or 20% of the total

respondents) indicating that they prefer to make payments using this method. Internet banking

involves transferring funds from the customer's bank account to the merchant's account using

online banking services provided by the customer's bank. This method is commonly used by

individuals who are comfortable with online banking and prefer the convenience of directly

transferring funds from their bank account.

Debit/credit card was the preferred method for 7 respondents (or 15.6% of the total respondents).

This method involves using a debit or credit card to make online payments. Customers typically

enter their card details; including card number, expiration date, and CVV code, to complete the

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transaction. This method is widely used by customers who have a debit or credit card and feel

comfortable sharing their card information online.

Only 2 respondents (or 4.4% of the total respondents) preferred to use Google Wallet for making

online payments. Google Wallet is a digital wallet service that allows customers to store their

credit/debit card information securely and use it for online payments. This method is commonly

used by customers who trust Google's security measures and find it convenient to store their card

information in a digital wallet.

Lastly, only 1 respondent (or 2.2% of the total respondents) preferred to use PayPal for making

online payments. PayPal is a popular online payment system that allows customers to send and

receive payments securely without sharing their financial information with merchants. This

method is commonly used by customers who have a PayPal account and prefer the added layer

of security and privacy that PayPal provides.

In conclusion, the survey revealed that cash on delivery was the most preferred method of making

online payments, followed by internet banking, debit/credit card, Google Wallet, and PayPal. The

results suggest that customers have varying preferences when it comes to making payments on

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the internet, with factors such as convenience, security, and personal preferences influencing their

choices.

FREQUENCY OF ONLINE SHOPPING

SHOPPING FREQUENCY PERCENT CUMULATIVEPERCENT

ONCE A WEEK 10 22.7% 22.7%

ONCE A 16 36.4% 59.1%

MONTH

TWICE A WEEK 3 6.8% 65.9%

TWICE A 15 34.1% 100.0%

MONTH

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 TOTAL 44 100.0%

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The survey question asked individuals how often they engage in online shopping, and the

responses have been categorized into four different options: once a month, twice a month, once

a week, and twice a week.

Out of the 44 individuals who responded to the survey, 16 people reported that they shop online

once a month, which represents 36.4% of the total respondents. This suggests that for these

individuals, online shopping is not a regular or frequent activity, but they still engage in it at least

once a month.

15 people reported shopping online twice a month, which represents 34.1% of the total

respondents. This group is slightly more active in online shopping than the first group, indicating

that they are more likely to make online purchases frequently but not necessarily every week.

10 people reported shopping online once a week, which represents 22.7% of the total respondents.

This group is the most active in online shopping, as they make purchases online on a weekly

basis. This may suggest that they find online shopping to be a convenient and efficient way of

shopping and may prefer it over traditional in-store shopping.

Finally, 3 people reported shopping online twice a week, which represents 6.8% of the total

respondents. This group is the smallest, and they are the most active in online shopping among

all the groups. These individuals likely prefer online shopping as their primary method of

purchasing goods and may find it more convenient and efficient than traditional in-store

shopping.

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Overall, the survey results indicate that a significant portion of respondents engage in online

shopping at least once a month, and a substantial number of them make online purchases once or

twice a week. This suggests that online shopping is becoming increasingly popular, and more

people are finding it to be a convenient and efficient way of purchasing goods

TIME SPENT ONLINE

FACTOR FREQUENCY PERCENT CUMULATIVEPERCENT

LESS THAN 30 17 37.8% 37.8%

MIN.

BETWEEN 1-2 14 31.1% 68.9%

HOURS

BETWEEN 2-5 9 20% 88.9%

HOURS

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 MORE THAN 5 5 11.1% 100.0%

HOURS

TOTAL 45 100.0%

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.

The survey question asked individuals about the amount of time they spend online daily, and the

responses have been categorized into four different options: less than 30 minutes, between 1-2

hours, between 2-5 hours, and more than 5 hours.

Out of the total 45 respondents who answered the survey, 17 people reported spending less than

30 minutes online daily, which represents 37.8% of the total respondents. This group likely uses

the internet for quick tasks such as checking emails, browsing social media briefly, or conducting

simple online searches.

14 people reported spending between 1-2 hours online daily, which represents 31.1% of the total

respondents. This group spends a moderate amount of time online, possibly for activities such as

work-related tasks, online shopping, or entertainment purposes.

9 people reported spending between 2-5 hours online daily, which represents 20% of the total

respondents. This group spends a significant amount of time online, possibly for work, leisure,

socializing, or other online activities that require more time and attention.

5 people reported spending more than 5 hours online daily, which represents 11.1% of the total

respondents. This group spends a substantial amount of time online, indicating a high level of

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internet usage, which may include activities such as online gaming, streaming, or other intensive

online activities.

PRODUCTS BUY ONLINE

PRODCUTS FREQUENCY PERCENT CUMULATIVEPERCENT

BOOKS 2 4.4% 4.4

MUSIC CD 3 6.7% 11.1%

CLOTHING 30 66.7% 77.8%

PERSONALANDHEALTHCAR 6 13.3% 91.1%

MOBILE AND ACCESORIES 4 8.9% 100.0%

TOTAL 45 100.0%

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The survey question asked participants about their online purchasing preferences for various

products. The options provided were clothing, personal and healthcare products, mobile and

accessories, music CDs, and books. The results showed that out of 30 respondents, the highest

number of people (30%) chose clothing as their preferred product to buy online, followed by

personal and healthcare products with 20% (6 people), mobile and accessories with 13.3% (4

people), music CDs with 10% (3 people), and books with 6.7% (2 people).

Clothing is a popular product category for online shopping, with many consumers preferring the

convenience and variety of options available online. This could be due to factors such as ease of

browsing, online promotions, and the ability to compare prices and styles from different retailers.

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The high percentage of respondents choosing clothing indicates that it is a dominant product

category for online purchases among the survey participants.

Personal and healthcare products are also commonly purchased online, with 20% of respondents

choosing this category. This could include items such as skincare products, personal hygiene

items, and health supplements. The online purchase of personal and healthcare products may be

driven by factors such as convenience, privacy, and the availability of a wide range of products

that may not be easily accessible in local stores.

Mobile and accessories, which received 13.3% of the responses, are also popular products for

online shopping. This category may include smart-phones, tablets, cases, chargers, and other

accessories. The preference for buying mobile and accessories online could be due to the

availability of a wide range of options, competitive pricing, and the convenience of having

products delivered to the doorstep.

Music CDs, chosen by 10% of respondents, are a relatively niche product category for online

purchases, as digital music downloads and streaming have become more popular in recent years.

However, some consumers may still prefer to purchase physical music CDs for various reasons,

such as collecting or gifting purposes.

Books, chosen by 6.7% of respondents, are also a relatively lower percentage in the survey. This

could be due to the increasing popularity of e-books and audiobooks, which can be easily
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downloaded or streamed online. However, some consumers may still prefer the experience of

reading physical books and choose to purchase them online due to factors such as convenience,

availability of different editions or formats, and competitive pricing.

Overall, the survey results indicate that clothing is the most popular product category for online

purchases among the respondents, followed by personal and healthcare products, mobile and

accessories, music CDs, and books. The reasons for these preferences may vary, but factors such

as convenience, availability, pricing, and variety of options could play a significant role in

influencing consumer choices for online purchases.

The survey results suggest that the majority of respondents spend a moderate amount of time

online daily, with a significant portion spending between 1-2 hours or 2-5 hours. However, a

notable percentage of respondents spend less than 30 minutes or more than 5 hours online daily,

indicating a wide range of internet usage habits among the survey participants. The findings may

reflect the increasing reliance on the internet for various purposes in daily life, including work,

communication, entertainment, and more

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FREQUENTLY VISITED ONLINE STORES

The survey question asks respondents which online stores they have visited, and provides a list

of options for them to choose from. Based on the responses, the most popular online store visited

by respondents is Amazon, with 64.4% of respondents selecting it. The second most popular

online store is Flipkart, selected by 60% of respondents.

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Amazon and Flipkart are both major players in the e-commerce industry, with Amazon being the

largest online retailer in the world and Flipkart being one of the largest e-commerce companies

in India. Both companies offer a wide range of products at competitive prices, and are known for

their fast and reliable delivery.

E-bay was selected by 6.7% of respondents. E-bay is an American e-commerce company that

operates in several countries around the world. It is known for its auction-style sales and offers a

wide range of products from electronics to collectibles.

Myntra was selected by 28.9% of respondents. Myntra is an Indian fashion e-commerce company

that offers a wide range of clothing, footwear, and accessories for men, women, and children. It

is known for its trendy and affordable fashion offerings.

Let’s Buy was selected by 2.2% of respondents. Let’s Buy is an Indian online electronics store

that offers a range of products including smart-phones, laptops, and home appliances.

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Finally, 4.4% of respondents selected “others”, indicating that they have visited online stores not

included in the list of options provided in the survey.

The popularity of Amazon and Flipkart can be attributed to their extensive product offerings,

competitive pricing, and reliable delivery services. E-bay’s popularity may be due to its unique

auction-style sales, while Myntra’s popularity may be due to its focus on trendy and affordable

fashion. The lower percentages for Let’s Buy and “others” may be due to their more niche

offerings or smaller market share compared to the larger players in the e-commerce industry.

COMPETITIVE PRICES

COMPETITIVE FREQUENCY PERCENT CUMULATIVEPERCENT

PRICE

YES 24 54.5% 54.5%

NO 6 31.8% 86..3%

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 CANT SAY 14 13.7% 100.0%

TOTAL 45 100.0%

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The survey question asks respondents about their perception of online marketers' pricing,

specifically whether they feel that online marketers are providing competitive prices. Based on

the responses, 24 people answered "yes," 6 people answered "no," and 14 people answered "can't

say."

The responses indicate that a majority of respondents, 24 people, feel that online marketers are

providing competitive prices. This suggests that these respondents believe that online retailers

are offering prices that are on par or better than prices offered by other retailers, both online and

offline. This perception may be influenced by the fact that online retailers often have lower

overhead costs compared to brick-and-mortar stores, allowing them to potentially offer more

competitive prices to attract customers. Additionally, online retailers often engage in aggressive

pricing strategies, such as flash sales, discounts, and promotional offers, to attract customers and

drive sales.

On the other hand, 6 people responded "no," indicating that they do not feel that online marketers

are providing competitive prices. This suggests that these respondents may perceive online prices

to be higher or not as competitive compared to other retail options. It's possible that these

respondents have had negative experiences with online pricing, such as encountering hidden fees,

shipping costs, or other factors that have influenced their perception of online prices.

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Furthermore, 14 people responded "can't say," indicating that they may not have a clear opinion

on whether online marketers are providing competitive prices. This could be due to various

reasons, such as limited experience with online shopping or uncertainty about how online prices

compare to other retail options.

It's important to note that perception of pricing competitiveness can vary depending on factors

such as individual preferences, personal experiences, and awareness of market prices. Online

retailers often employ dynamic pricing strategies, where prices can fluctuate based on various

factors such as demand, time of day, and location, which can affect customers' perceptions of

competitiveness.

Overall, the survey responses show a mixed perception of online marketers' pricing

competitiveness, with a majority of respondents feeling that online marketers are providing

competitive prices, but with some respondents expressing doubts or uncertainty.

SECTION 6: CONCLUSION

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 In conclusion, online buying has significantly changed how people shop. It has improved

people's shopping experiences by making it more convenient, available, and effective. A

new paradigm in retail has emerged as a result of the development of e-commerce

platforms and technological advancements, affecting how customers interact with products

and make decisions about what to buy.

The transition to a more digital and multichannel buying experience is one important way

that internet shopping has changed consumer behaviour. Nowadays, consumers can do

their product research, comparison shopping, and purchases from the comfort of their

homes or while on the road using their smart-phones. Convenience and quickness have

risen to the top of customer expectations, changing their tastes. Online buying has also

changed how consumers behave when making purchases. Today’s shoppers are more

educated and empowered, doing extensive research before making decisions, and primarily

depending on online evaluations and ratings. Consumers have become more discerning

and price sensitive, demanding value for their money as a result of the ease with which

they can now obtain product information, compare prices, and read reviews.

However, there are drawbacks to online buying as well, including worries about security

and privacy, fake goods, and the effect on nearby brick-and-mortar stores. Additionally,

the simplicity and convenience of online shopping can encourage impulsive purchases and

higher consumption, which would exacerbate problems with excessive consumption and

environmental sustainability. Businesses must change by putting money into reliable e-

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 commerce platforms, enhancing user experience, and utilising data-driven insights to

understand consumer behaviour and provide tailored purchasing experiences. To win over

customers' trust and provide a secure online shopping environment, they must also address

concerns about security, privacy, and counterfeit goods.

Consumers must prioritise ethical and sustainable purchasing and be aware of their online

shopping habits, such as impulsive purchases. Additionally, they ought to be watchful of

their privacy and security when shopping online and make defensible decisions.

SECTION 7: FUTURE RESEARCH

After completing our research and considering the limitations in time and resources, there

is a compelling need to further investigate our research topic in a more comprehensive

manner. We have identified several potential directions for future research:

1. Conducted a survey at another university to verify our results. If comparable

outcomes are attained, our findings would be more broadly applicable.

2. Increasing the sample size of our survey to include both students and non-students

and segmenting the data as necessary. New consumer segments may be revealed as a result,

opening up more analytical possibilities.

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 3. Taking into account both online retailers’ and consumers’ perspectives. This would give

a more complete picture of the elements affecting online purchasing.

4. Examining whether different consumer groups differ in their priorities for price, trust,

and convenience. If there are any differences in how these characteristics are viewed by

other consumer groupings, it would be fascinating to look into them.

5. Checking to see if the research’s conclusions apply to other online-traded products.

Similar studies including a larger selection of goods and a deeper examination of particular

elements might yield insightful results.

6. Investigating the interactions between the components found in our research to affect

customer behaviour is another possible direction for future research. How, for instance,

does the interaction between cost, reliability, and convenience affect shoppers’ choices

when they purchase online.

7. Researching consumer perceptions and responses to various promos or incentives

provided by online shops may also be useful. For instance, how influential on consumer

behaviour are free shipping deals or discounts on upcoming purchases?

8. Another issue that might be investigated is how social media affects online consumer

behaviour. For instance, how do social media sites affect users’ choices when making

online purchases?

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 9. It would also be fascinating to look into how emerging technologies like virtual reality

and augmented reality are affecting consumer behaviour and altering the online purchasing

experience.

10. Finally, greater research should be done on how cultural variations affect online

consumer behaviour. Do shoppers from different cultures place differing values on

convenience, affordability, and trust while making purchases online, for instance?

We can better understand how to develop efficient online marketing tactics that cater to

consumers’ requirements and preferences by investigating these topics and going deeper

into the aspects that affect online consumer behaviour.

Overall, there are a number of directions we might explore further to learn more about our

research issue and gain fresh perspectives.

SECTION 8: BIBLIOGRAPHY

 Kotler Philip. (2003) marketing management, eleventh edition, Pearson education,

Delhi.

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  Kothari c.r, research methodology, vishwa prakashan.

 http://www.emeraklinsight.com/doi/full/10.1108/17554191311303367

 http://shodhgang.inflibnet.ac.in/handle/10603/2695

 http://www.amazon.in/b/ref-gw_m_b_corporate/275-9063862-

9125330?_encoding=UTF8&node=1592138031

 https://www.google.co.in/project+report+on+consumer+perception+towards+onlin

e+shopping

 https://digest.myhq.in/fashion-startups-in-india

 www.abhinayjournal.com

 Aba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Saywer, A. and Wood, S.,

"Interactive Home Shopping Consumer, Retailer, and Manufacturers Incentives to

Participate in Electronic Marketplaces", Journal of Marketing. Vol. 61, No. 3: 38-

53, 1997.

 → Butler, P. and Peppard, J., "Consumer purchasing on the Internet: Process and

Prospects".

 European Management Journal, Vol. 16, No. 5: 600-610, 1998.

 Http://www.studymode.com/essays/attitude-of-indian-consumers-towards-

online647049.html

 Http://www.ijsrp.org/research-paper-0613.php?Rp-P181300

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 SECTION 9: APPENDIX

The questionnaire

1. What is your gender?

Male

Female

Other

2. Which category describes you better?

<=20

21-25

26-33

34- 41

42>=

3. What is your occupation/employment status?

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 Student

Government employee

Self employed

Other

4. Which category best describes your disposable income?

<5,000

5,000-6,999

7,000-8,999

9,000-10,999

11,000-12,999

>=13,000

5. Do you have your own internet connection?

Yes

No

6. Have you ever done online shopping?

Yes

No

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 7. What motivates you to buy online?

No hidden cost

Wide range of products

No travel to shop

Easy payment

8. What factors helps you to decide which site to use for online shopping?

Search engine

Online advertising

Personal recommendation

Special offers on sites

TV advertising

9. How do you make your payment on internet?

Debit/credit card

Internet banking

PayPal

Google wallet

Cash on delivery

10. How often you do online shopping?

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 Once a week

Once a month

Twice a week

Twice a month

11. How much time do you spend online daily?

<=30 min.

1-2 hours

2-5 hours

>5 hours

12. What product you buy on Internet?

Books

Music CD

Clothing

Personal and healthcare

Mobiles and accessories

13. Which of the following stores have you visited online?

Amazon

E-bay

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 Flipkart

Myntra

Let’s buy

Other

14. Do you feel that the online marketers are providing competitive prices?

Yes

No

Can’t say

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