Title: Simplifying the Complexity: Literature Review of Big Bazaar PDF

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The largest form of organized retailing today Located mainly in metro cities, in proximity. Upload
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Next What is Scribd. On the day India celebrates its Republic Day; the company honoured the.
Subhiksha. It reduces operational cost, wastage of space, and theft. This is in. I Vicky L Yadav
student of Shanti Business School, Ahmedabad 2012-2014. Recently Big Bazaar Banashankri
celebrated its 8th anniversary. Big Bazaar. Mr. Kishore Biyani the founder of Big Bazaar has
emphasized his personality to reflect on that of Big Bazaar which is “Indianess”. Indian retail sector
is witnessing one of the most hectic Marketing activities of all times. The. Political stability and
government policies may also affect Big Bazaar to a great extent. Individuals may also receive gift
coupons if their off-take us Rs 10,000 or more. On scanning a product, the computer records the sold
items and displays the price of the products to the customer. Indian retail, which is aggressively used
by Big Bazaar. D-Mart offer products to satisfy the entire family’s needs. Indian retail industry is
expanding itself most aggressively; as a result a great demand for. Received Statement’ which it
receives along with the stock. At Pantaloon Retail you will get an opportunity to handle multiple. It
is indeed a great pleasure and proud privilege to present this project work. Walk trips, especially, are
difficult to model at the neighbourhood level, due to their. We interpret that majority of the
customers are satisfied with the parking space. As per accessories items are concerned customers pre.
Process:- Big Bazaar places a lot of importance on the process right from the purchase. Shikhar
Dhawan(earlier it was M.S.Dhoni) as the brand ambassador for its new range of. Where Big Bazaar
scores over other stores is its value for money proposition for the Indian customers. We can also
interpret that the big-bazaar comparison is more powerful people attract with. In 1997, Biyani
decided to open his own store at Kolkata to market these brands. Majority of the customers are gave
response for News paper is the most influencing. Bargaining Power of Customers:- The bargaining
power of customers is also described as the. Led by its flagship enterprise, Pantaloon Retail, the
group operates. This project would not have been completed without the direct and indirect help and
guidance of such luminaries. Threat of Substitute Products or Services:- The existence of products
outside of the realm of.
Product browsing makes customers aware of offerings of store and various promotional schemes.
Threat of New Entrants:- Profitable markets that yield high returns will attract new firms. This.
Majority of the customers are gave response for quantity is the most choose the product. D-Mart are
Even it provides a good service and ambience to its customers who encourage. A systematic study
on customer perception towards reliance trends in comparis. The expiry dates of products and quality
check of products should be done on regular basis depending of the requirement of each category.
Pantaloon Retail employs around 35,000 people and is listed on the. Big Bazaar, Central, Food
Bazaar, Home Town, Ozone, Depot, future Money and online. This understanding helps to evaluate
the criticality of external business factors for any brand. SahajpreetKaur2 stpr.pdf stpr.pdf
kunikasingodia Final report on Consumer Buying Behavior and Factors Affecting their Buying B.
Retailers are giving more attention on creating favourable in store environment for customers, this
requires deep understanding of the target customers. Starting from birth-rate to estimate future
demand, analysis of average age, gender ratio, culture and diversity would all have an impact on
what the consumers would expect from the brand. Indian retail industry is expanding itself most
aggressively; as a result a great demand for. Value driven approach- the retailer offers good value to
the consumer with merchandise. Porter developed his Five Forces analysis in reaction to the then-
popular SWOT analysis, which. Stores are designed with customer convenience in mind. D-Mart.
This department is also responsible for announcing all the offers running in the. Merchandise is
displayed on the shelves and some beyond the vision of the customers. Big Bazaar, as the quantity of
goods sold is more, the arrangement and. The kids’ brand range created to celebrate the spirit of
childhood, has the blue. From the survey, from 120 respondents, gave response for which section
like of. When D-mart had opened up, on the way towards Nahur station, there was a hoarding. D-
Mart seeks to provide a one-stop shopping experience for the entire family, meeting all their daily.
This also made the store look more spacious and organized. The business areas of Future Group
cover BPO (Business. The group is a joint venture partner in Planet Retail Holdings Ltd., which
operates sports. The company introduced the concept of The Pantaloon Shoppe, an exclusive men’s
wear. Differentiated Pricing: Differentiated pricing i.e. difference in rate based on peak and non-peak
hours or days of shopping is also a pricing technique used in Indian retail, which is aggressively used
by Big Bazaar. e.g. Wednesday Bazaar. Bundling: It refers to selling combo-packs and offering
discount to customers. When an implementation is effective, people, processes, technology work in
synergy to develop and strengthen relationships, increase profitability, and reduce operational costs.
As a particular industry matures and its growth slows, all business units become either cash cows.
The Finance department is also responsible for collecting and depositing the. Crores in FY06-07
included an extraordinary income, of profit from sale of. SANCHAYAN AND SAMADHAN- These
are the applications used for cash. Another major area to focus for the brand is in the type of carry
bags it provides and the bills it prints. A study of customer satisfaction on after sales and service
conducted at arpi. To start off with, the Big Bazaar in Kalyan is a store which is a part of Metro
Junction Mall, Kalyan East. There are different departments in the store which display similar kind of
products. Future Group India was established in 1994 with a vision to provide diverse services in.
Promotion: The various promotion schemes used at Big Bazaar include: “Saal ke sabse saste 3 din”
Hafte ka sabse sasta din “Wednesday bazaar” Exchange Offers “Junk swap offer” Future card(3%
discount) Shakti card Advertisement (print ad, TV ad, radio) Brand endorsement by M.S Dhoni and
Asin Big Bazaar has come up with 3 catchy lines written on hoardings taking on biggies like
Westside, Shoppers stop and Lifestyle. The employees and their dependents are also entitled for
medical treatment in. For data collection Random Convenient sampling method was. The company
provides retail management services to retail. Pantaloon Retail (India) Limited was incorporated as
Manz Wear Private Limited in the year. The current retail formats of the Future Group include Big
Bazaar, Food Bazaar. Centers set up over 1 lakh sq.ft. Currently Big Bazaar operates in over 34 cities
and. Increasingly the strategies of brands cannot be understood by looking solely at their. Process
Outsourcing), New Media, Security Management, and Construction. Through. Indian Organized
Retail Sector's Impact on Lifestyles. A cashier at the time of opening his billing counter will be given
an opening. Attack, retreat, hide, then do it again, and again, until the. It draws upon industrial
organization (IO) economics to derive. Customers come in Big Bazaar for purchasing, entertainment
and pacing here and there. Big Bazaar also caters on Special Event Pricing (Close to Diwali, Gudi
Padva, and Durga Pooja). As the name suggests this is the separate dept which mainly focuses on.
The study profiles the identified segments on demographic characteristics and shopping outcomes,
and compares the shopping motivation of hypermarket consumers with that of traditional store
shoppers. We aim at providing fairness, clarity and transparency in all our. The pricing objective at
Big Bazaar is to get ?Maximum Market Share. Even though some customers say that they don’t feel
problem in. The group is a joint venture partner in Planet Retail Holdings Ltd., which operates sports.
Examples - Literature Reviews - LibGuides at CSU, Chico.
At Big Bazaar, they create multiple cluster or mini-bazaars within every store. CNBC Awaaz
Consumer Awards for the third consecutive year. Pantaloons, Big Bazaar, Central, Food Bazaar,
Home Town, ozone, Depot, Future. With the growth of Marketing era the Customer Relationship
Management (CRM) is very much advanced advanced and became popular in India. The achievement
of customer satisfaction leads to company loyalty and product repurchase. They see shopping as an
activity which gives fun and excitement. Rs.5048.91 Crores in FY07-08, recording a growth of
55.98 percent.PBDIT. Trade practices of the location they are operating in must be abided by and
ensure best service, quality and products to obtain a competitive advantage over competitors.
Returned Note giving full information regarding the reason for returning back. Big Bazaar has had
long lines of people waiting to get into the store for the. Bazaar scores over other stores is its value
for money proposition for the Indian customers. At Big. You can download the paper by clicking the
button above. Big Bazaar as a retailer follows a lot of modern trends to increase customer
satisfaction and save time on both ends (retailer and customer). Traditionally, marketers have located
their target market segments, presented. Indian retail industry is expanding itself most aggressively;
as a result a great demand for. Vast range of products under one roof helping in attracting customer
and their family to shop together and enjoy the experience. The layout and design of a retail centre
and store (e.g., traffic. It is weird having both these feelings of being well prepared but feeling like
you do not know anything. The scope of the study is quite vast as it covers the customers of Big
Bazaar. It varies from clothing and accessories for all genders like men. Data hasil pengamatan dari
masing-masing perlakuan dianalisis secara statistik, dan apabila berbeda nyata akan dilanjutkan
dengan Uji Lanjut Beda Nyata Jujur (BNJ) pada taraf 5%. The customer’s pre decides brands on
grocery most as D-Mart. Exchange is a value-creating process because it normally leaves both parties
better off. October 30, 2006 to establish and conduct the business of life insurance in India, which. It
was designed as an agglomeration of bazaars with different sections selling different categories’. “It
uses space efficiently. Final report on Consumer Buying Behavior and Factors Affecting their
Buying B. Brand Ambassador:- A brand ambassador is a celebrity ( or an attractive or interesting.
They have another retailer Shoppers Stop in the same mall and has not quite pressure from shoppers
stop as they do not deals with food products. Staples and Middle East-based Axiom
Communications. PORTER’S 5 FORCES MODEL Industry Competitiveness Bargaining power of
buyer Rivalry among competitors Threat of Entrants Bargaining power of Supplier Threats of
Substitues Page 12.
Apart from this, a stable government would also encourage investment thereby making the
shareholder’s happy. This internship will enable me to understand the retail management at India’s.
Available facilities such as online booking and delivery of goods. The company introduced the
concept of The Pantaloon Shoppe, an exclusive men’s wear. Developing an effective promotional
strategy demands more than just being aware of the. Promotion:- The various promotion schemes
used at Big Bazaar include:-. Shikhar Dhawan(earlier it was M.S.Dhoni) as the brand ambassador for
its new range of. Digital marketing strategies of company in fmcg market. Some of its other formats
include, Depot, Shoe Factory, Brand Factory, Blue Sky. Multiple retail formats including Collection i,
Furniture Bazaar, Shoe Factory, EZone. The payment may be money, time or may be goodwill but
there is certain form of. D-mart projecting itself as a discount store targets the middle income group.
Event Pricing (Close to Diwali, Gudi Padva, and Durga Pooja). Digital marketing strategies of
company in fmcg market. Retailing consists of those business activities involved in the sale of goods
and services. Big Bazaar. Big Bazaar launched 27 new stores in 22 cities, covering over 1.40 million.
I have targeted 100people in the age group above 21 years for the purpose of the research. This will
be either all or a subset of potential users, such as. Reliance and the threat of entry of new
competitors like Wal-Mart. Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a
supermarket chain. Some of its other formats include, Collection I (home improvement products).
Thoughtful in-store display creates favourable appearance of the store for the target customer and
attracts them towards products. Retail Federation convention in New York and Emerging Retailer of
the Year award. India Ltd, Pantaloon Industries Ltd, Galaxy Entertainment and Indus. Customers
like to shop in a changing and exciting environment. The growth factors in India organized sector are
various but it is mainly due to the fact. Individuals may also receive gift coupons if their off-take us
Rs 10,000 or more. Bazaar offer, that Big Bazaar believes Big Bazaar have been able to create a. Lot
of competitors coming up to tap the market potential. He had a lot of confidence in what he was
doing, even though it defied conventional logic.
D-Mart offer products to satisfy the entire family’s needs. There are different departments in the
store which display similar kind of products. Developing the merchandising mix provides a retailer
with. The ultimate objective of efficient store design is to increase sales and profit of the store. Stars
require high funding to fight competitions and maintain a growth rate. Retailing in India is gradually
inching its way toward becoming the. Efficiently arranged layout provides convenience and comfort
to customers. Entrepreneur of the Year Award, CNBC Indian Business Leaders Awards, Lakshmipat.
Work is a unique mix of preserving our core Indian values and yet providing. A project report on
consumer preference towards organized and unorganized ret. Wednesday that products are offered at
the lowest prices. Organizational structure allows the expressed allocation of responsibilities for
different. Thoughtful design of physical elements is a significant aspect for communicating store
image to customers. Inventory Management To learn this task I approached. D-Mart mostly use
discount offers as a promotional tool for increasing sales.Promotional. D-Mart are Even it provides a
good service and ambience to its customers who encourage. As I was in the retail industry at Big
bazaar, I learnt various aspects of Retail like. With a network of more than 3,500 sales outlets in 40
countries and regions, the Etam. It helps to keep prices stable and enables the manufacturer to
regulate production. But for this to continue both the Indian retailers and the. Big Bazaar also
promotes a number of in house brands like. This chapter provides the statement of the problem,
objectives, scope, methodology used for. Given that there is a double digit economic growth
projection for India in the following decade, the future has immense potential for the growth of
organised retail in India. Ordering merchandise is not based on historical but current sales. It is
important of entailers to evolve a customer-friendly. We can also interpret from this that store has
located itself in a good place from where. It uses various visual merchandising like it uses remarkable
window display for creating a shopping environment as it creates initiative impression in the mind of
customers as window display also sometimes become a deciding factor whether to enter the store or
not. Payback is a loyalty scheme which is provided by the store to the customers. Unorganized retail
also appears to be a threat to Big Bazaar’s business. A large. Cash Cows are where company has
high market share in a slow-growing industry.
If a hospital is not recognised, the amount spent by the employee will be. Therefore Big Bazaar
should always concentrate on efficient visual merchandising. We can also interpret that the big-
bazaar comparison is more powerful people attract with. It is a subsidiary of Pantaloons Retail India
Ltd, Future Group, offers a wide range of products including clothing, footwear, electronic
appliances, groceries and kitchen utensils. Differentiated Pricing: Differentiated pricing i.e. difference
in rate based on peak and non-peak hours or days of shopping is also a pricing technique used in
Indian retail, which is aggressively used by Big Bazaar. e.g. Wednesday Bazaar. Bundling: It refers
to selling combo-packs and offering discount to customers. From the survey, from 120 respondents,
gave response for happy with the location of. It is this understanding that has helped us succeed.
RPG's Music World and the Times Group's music chain Planet M, are focusing on. Majority of the
customers are give response for satisfied with the tagline of big bazaar. From regional travel
surveys.there are rarely enough. Supermarkets in the US offer, on an average, 15,000. Pantaloon has
grown to a 29 store network and occupies 263,000 sq ft of the retail space. So visual merchandising
is a significant tool for every retailer. The assortments must include suitable items of multiple brands.
An organization can be structure in many different ways, depending on their. Customer’s satisfaction
with a product depends upon how well the product performance. At Big Bazaar, you will get the best
products at the best prices—this is our. The idea was pioneered by entrepreneur Kishore Biyani, the
head of Pantaloon Retail India Ltd. There are two types of data collection methods that are being
used in this research. Staples, a Fortune 500 company is the world’s largest office products company
and is. An organization structure consist of activities such as task allocation, coordination. India
which has become modern can be seen from the fact that there are multi- stored. From the survey,
from 120 respondents, gave response for like to make your. Speaking about the location preferences
for its new stores, Praveen Rao, Vice President, and. Visual merchandising is considered to create an
interest in the customers and create a favourable image of the store in the mind of the customers. The
growth factors in India organized sector are various but it is mainly due to the fact. Trade practices of
the location they are operating in must be abided by and ensure best service, quality and products to
obtain a competitive advantage over competitors. Bazaar awarded the country’s most admired
retailer award in value retailing and food. Lot of competitors coming up to tap the market potential.
Without their help it would have been difficult for us to have.