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Scope Pr2

This study examines how TikTok influencer marketing impacts the authenticity of product reviews for grade 12 ABM learners in Mandaluyong High School, Philippines. The study aims to understand students' buying behaviors and how influencers influence their purchases. It also seeks to provide insight for students, researchers, parents, influencers, and future researchers. The study will survey 98 grade 12 ABM students about how TikTok influencer endorsements affect their opinions of products. Key terms defined include TikTok, influencer, Generation Z, TikTok shop, and authenticity of product review.

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2022-105564
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12 views3 pages

Scope Pr2

This study examines how TikTok influencer marketing impacts the authenticity of product reviews for grade 12 ABM learners in Mandaluyong High School, Philippines. The study aims to understand students' buying behaviors and how influencers influence their purchases. It also seeks to provide insight for students, researchers, parents, influencers, and future researchers. The study will survey 98 grade 12 ABM students about how TikTok influencer endorsements affect their opinions of products. Key terms defined include TikTok, influencer, Generation Z, TikTok shop, and authenticity of product review.

Uploaded by

2022-105564
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Significance of the study

The legitimacy of the product review can have both good and negative effects on purchases made

on Tiktok. This study was conducted to give insight into how customer trust and digital

marketing have developed over time. Some of their product reviews can be reaction videos, and

they endorse it when they enjoy it, or commenting about their concerns in the products,

The result of this study will benefited the following;

Students. Students will help this study to know their buying behavior and how are they

being influenced to buy the product by the influencers.

Researcher. The researcher conducted this study to observe the buying behavioral of the

students on how they are influenced to buy the product being presented to them by the

influencers.

Parents. This study can help parents by serving this as a guide in monitoring their

children buying behavior.

TikTok influencer. This study can benefits tiktok influencers to help them know what

Students/Gen Z preference in buying a certain product.

Future Researcher. This study is conducted to open doors for the future researcher and to

expand this study and this study could serve as source of information about how students being

influenced to buy the product.


Scope and Delimitation

The study focuses on the "Impact of TikTok influencer marketing in Authenticity of the product

review of grade 12 ABM Learners" the respondents in researchers study are the grade 12 ABM

learners in Mandaluyong High School, it has 98 Students in ABM, they are the respondents.

This researcher chose the students in grade 12 ABM because they want to know how to sell a

product and mostly to ABM students they also like to buy their needs and wants that just fit in

their budget that they can buy in Tiktok shop and they will see more how much and save on the

product endorsed by Tiktok influencers. the researcher will conduct a survey questionnaire that

includes type of a question that the Tiktok influencer is to speed up their endorsement of their

product.

Definition Of Terms

Tiktok- It is the name of a social media service where people can share Short video they have

made, often of themselves doing an activity and including music.

Tiktok Influencer- is a user on social media who has established credibility through the videos

they create and post on TikTok.

Generation Z- Refers to the generation of people born in the late 1990s and early 2000s.
Tiktok shop- Refers to a completely personalized and fully integrated commerce solution, where

sellers authentically connect with creators and communities to drive meaningful shopping

experiences.

Authenticity of the Product Review- It is a report in a newspaper, magazine, or programme in

which an expert gives an opinion about a product or compares various similar products.

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