Creative Thinking
Abdelraheem Mahmoud , MBA ,PLP,CPT
Learning & Development Expert
Business & Marketing Strategist
Contents
Creative thinking – different stages and environment
Creative thinking – focus
Innovations and business creativity
Tools for creative thinking
Tools for creating new ideas
Creativity facts and myths
Creativity exercise
Lecture
Creative Thinking
1
Abdelraheem Mahmoud , MBA ,PLP,CPT
Learning & Development Expert
Business & Marketing Strategist
What is Creativity?
What is Creativity?
A Process Ability
Attitude
What is Creativity?
‘Creativity’ in simple words means, the ability to imagine
or do something new.
It is the ability to generate ideas by combining, changing
and reapplying existing ideas.
Some creative ideas are brilliant and amazing while
Ability some creative ideas are simple and good.
A Process
Everyone has good creative ability. Children are very
Attitude creative and the creativity of the adults are suppressed
due to education, but can be still reawakened
What is Creativity?
Creativity is also interlinked with attitude.
The mindset to accept new things and changes.
The willingness to play with new ideas, habit of
Ability
A Process
enjoying the good.
A creative person always view things from
Attitude different angles and identifies other possible
ways of doing things
What is Creativity?
Creative people work hard to improve ideas
and solutions by refining their work, making
alterations to their creations.
Creative person thinks that there is always a
room for improvement. A Process
Ability
Contrary to the mythology surrounding
creativity, very few works of creative excellence
Attitude
are produced with a single stroke of brilliance
or in a frenzy of rapid activity
Three parts of creativity
Three parts of creativity
An inner passion to
solve the problem
at hand leads to
solutions which are
creative
Motivation
Three parts of creativity
Expertise
Expertise in other
words is Knowledge,
technical skills,
procedural and
intellectual
Three parts of creativity
Creative
Thinkin
g Skills
How flexible and
imaginative one is to
approach problems is
defined as Creative
Thinking
Three parts of creativity
An inner passion to
solve the problem
at hand leads to
solutions which are
Expertise Motivation creative
Creativity
Expertise in other
words is Knowledge, How flexible and
Creative
technical skills, Thinking
imaginative one is to
procedural and Skills approach problems is
intellectual defined as Creative
Thinking
stages of creativity
Copying
Mixing
Amalgamation
Creation
4 stages of creativity
Our first skills will start by copying those
around us.
Copying itself allows us to reverse engineer
the creative process.
Though we know the solution we are
copying, the approach with which we arrive
at a solution is definitely describes our
Copying personal style
4 stages of creativity
Once we have copied from the sources, we
begin to put the key elements together.
Mixing is done in a raw state and elements
that are copied are easily identified
Copying
Mixing
4 stages of creativity
The difference between mixing and
amalgamation is the easy recognition of the
underlying parts.
Mixed copied styles are easy to sort out,
but amalgamated styles are subtle.
It is likely that only experts could tease out
the components beneath and this is not a
Copying
Mixing true creation and original work is faded
Amalgamation
4 4stages
stagesofofcreativity
creativity
The concrete argument and true
creation develops when artist develops
something new and novel.
It is not just mixing and rearranging
things but developing a new form that
has not seen before.
Previous 3 stages trigger an individual
Copying
Mixing to be creative on his own in this stage
Amalgamation
Creation
What a Creative environment looks like?
Creative environment
Risk taking is
acceptable
Creative environment
New Ideas
and new
ways of
designing
things are
welcomed
Creative environment
Access to
knowledge
sources
Creative environment
Information
is free
flowing
Creative environment
Innovators
are
rewarded
Creative environment
Good ideas
are
supported
by executive
patrons
Creative environment
Risk taking is
acceptable to Innovators are
management rewarded
New Ideas and
new ways of Good ideas are
Access to
designing things supported by
knowledge
are welcomed executive
sources
patrons
Information is
free flowing
Creating a creative environment
Motivation Challenge Fun
Empowerment Freedom Time Support
Dynamism Energy Debate and dialogue
Experi-
Openness Trust Risk
mental
Components of creativity
Components of creativity
Intrinsic motivation
“Intrinsic motivation” refers to the motivation that comes
from inside of an individual rather than from any external
or outside elements.
The motivation that comes from the please that one gets
from the task itself or from the sense of satisfaction in
completing or working on a given task.
Intrinsic motivation facilitates creativity and academic
performance , whereas extrinsic motivation hinders
creativity but has no effect on academic performance
Components of creativity
Mastering the skill
A talent which is developed or the ability to do certain
thing, knowledge of the problem, technical skills required
to solve the problem
Components of creativity
Skills of creative thinking
This refers to the ability to form new combinations of
ideas to fulfill a need, or to get original or otherwise
appropriate results by the criteria of the domain in
question
Creativity in individuals
Resources x motivation x creative thinking skills
Creative thinking skills
Your capacity to think outside the
box and put existing ideas
together in a new combination
Knowledge +
skills - motivation
Resources
Creativity
Knowledge + Internal motivation
Your knowledge, expertise
motivation – Motivation from within;
and access to relevant
skills your need or passion to be
information
creative
