P Balakrishnan, Associate Professor, SCOPE, VIT, VelloreThinking outside the box a Framing a new problem solving strategy /idea O Forget the preoccupied solutions and start with fresh mind 0 Falsify/challenge the assumptions/constraints” O Think innovative,solutions than obvious solutions”, . “THE TRUCK THAT COULDNTWhat is design thinking? 5 Design thinking is a blend of logic, powerful imagination, ‘systematic reasoning and intuition to bring fo the table the ideas that promise to solve the problems.of the clients with desirable outcomes. It helps to bring creativity with business insights. . = Design thinking is a methodology for finding Simplicity in complexity, improving quality of experience with the designed products afd serving the needs of astomers by addressing the target problem faced by them. is 8 Design thinking is a non-linear, iterativéyprocess-that teams use to understand users, 1D challenge assumptions, redefine problems and ¢/ { 1D create innovative solutions Yo.protatYpe-ad test. 5 A process for creating sleek’new technology and products 5 A process for solving problems bysprioritizing the consumer's needs above all else 1D observing, with-empathy, how !pBEple interact with their environments, and employs an iterative, hands-on approach to creating inflovative solutions /What is design thinking? 2 (eae e eee a Design thinking is “human-centered Ouses evidence of how consumers (humans) actually engage with a product or service, ratherthan how someone else or an organization thinks they.will engage with it O Iterative: Designers watch"how people use a product or service and continue to refine the product or service in order to improve the consumer's experience _ O Traditional problem-solving, which is a linear process of identifying a problem and then brainstorming solutions, design thinking only worKsyif it is iterativeWhat is design thinking? =e a Design thinking is halfway between analytical thinking and intuitive thinking. { 5 Analytical thinking involves purely deductive reasor and inductive logical reasoning — that —_utilize \_ quantitative methodologies to come to conclusions. —— 1 0 create something creative in thé prevent, Which is replicable o Intuitive thinking refers to knowing something without any kind of reasoning, = helps in invention for the Foture a These are two extreme™kinds./of thinking. Design thinking makes~use> of both the extremes in -an opfimun}” manner. The willingness to” use ‘thesefuturistic solutions is what i¢ called &bductive loai Deductive Logic Lead down Conclusion is guaranteed true Inductive Logic Lead into Conclusion is probably true Abductive Logic Lead away Conclusion isaFeatures of Design Thinking 0 Finding simplicity in complex tids.. ial O Having a beautiful and Sey aesthetically appealing Products. Ves Appealing Cement Product | © Improving clients’ and end. user's quality of experience. 0 Creating innovative, viable solutions to Te i problems. o Addressing the actual” requirements of ae users.. soyWe Features of Design Thinking a Se © Design thinking helps you learn the following. © How to optimize the ability to innovate? 5 How to develop a variety of,concepts, products, services, processes, etc. for end users? © How to leverage the diverse’ icjeds of innovation? © How to convert useful data;.individual insights and vague ideas into feasible reality2 ( Y © How to connect with the customers and end-users by targeting their actual requirements? @ How to use the/di erent tools used by designers in their profession for solving your.customers’ problems?Importance of Design Thinking a (SSS O To understand and address-rapid changes in users’ environments and behaviours 0 To tackle ill-defined/unknown problems (aka wicked problems) because theyscan reframe these in human- centric ways and focus-on what’s most important for users eS 0 To uncover new-ways to meet users’ needs: UX research, prototyping and usability testingImportance of Design Thinking BE SSS ESSERE a Aims to solve a concrete human need— © Using an observational, human-centrie.approach, = Teams can uncover pain points fro the cohsumer that they (developers) hadn't previously thought of, = Pain points that the consumer migy-neteven be aware of © Design thinking can provide. Solutions to those pain points once they're identified a Tackles problems that are-ambiguous or difficult to define © one can identify problems baséd (that cannot be verbalized) on what they see from real consumer behavior rather than simply working off of the leas of the consumer © Design Thinking define porpiavous problems and in turn makes it easier to surface solutions ~Importance of Design Thinking 2 (eae e eee a Leads to more innovative solutions 5 Design Thinking, an iterativé.approach to tackle the unknown pain points, often lead to.non-obvious innovative solutions oO Makes organizations.run faster and more efficiently G Rather than researching’a problem for a long time without devising an outcome, design thinking favours creating prototype and then testing to, see how effective they areThe five stages of the design-thinking process (non-linear) alEmpathize - with your users 2 (eae e eee O The designer observes consumers'to gain a deeper understanding of how they interact with or are affected by a product or issue © must happen with empathy,-which means withholding judgment and not imparting preconceived notions of what the consumer needs oO Observing with empathy.is powerful because it can uncover issues the consumer didn’t even know they had or that they could not themselves.verbalize. O Benefit: it’s easier'to understand the human need for which you are designing. }Empathize — some perspectives 8 co What is the person feeling? co What actions or words indicate this feeling? 0 Can you identify their feelings through words? a What words would -you-use to describe their feelings? 0 These are just some-of the guided questions that students can reflect onto-identify the problem and how others are feeling about.it.’ |Define - your users’ needs, their, problem, and your insights SS 0 Gather your observations fromthe first stage to define the problem you're trying to-solve. 0 Think about . O the difficulties your consumers are brushing up against, 5 what they repeatedly struggle with, and Oo what you've gleaned-from how they’re affected by the issue. 0 Once you synthesize your findings, you are able to define the problem they/faceIdeate - by challenging assumptions and ° . * Py ce . creating ideas for innovative solutions =e : € Conduct brainstorming sessions éither individually or in group to generate. bunch of ideas to solve the Prokier . OWVERGE you've identified 5 Finalize a few ideas with. Tai ‘tormove forward ‘ bh CREATE CHOICES Mindmapping Brainstorming & Sketchnotes Bodystorming = Inquiry on NEY 3 BED fot iPrototype - to start creating solutions 2 (eae e eee O Turns ideas into an actual solution. CO Prototypes are not meant to be perfect. O The point of a prototype is'to come out quickly with a concrete version ofthe idea to see how it is accepted by consumers o Ex: a landing,pdgeto test consumer desire for a product or a video that demonstrates streamlined logistic processes.Prototype — some ce Se Se Oo Why did we fail? oe co What worked? A : 3 What didn't work? <\\—> 0 How can we improyé to help the user next time? a Is this solution” feasible? Is it manageable? O Are these changes designed with the user in mind? stn }Test - solutions (SSS a SSE EEE ESTE oO Observe how the users interact with the prototype 0 Collect feedback on your work 0 The design-thinking process is-an iterative, rather than linear, one. C 0 At the end of the fifth-stage, you'll likely have to go back to one or several of the other stages O Perhaps the testing.shown O you to develop another prototype (return to fourth stage) © misdefined-the-consumer’s needs (return to first empathize stage)Benefits of Design Thinking 2 (eae e eee © Design thinking can be mono functional or cross’functonal 3 WeWork Cc % 1 comprises a designer, who focuses on ‘applying this method for the end consumer of a project; aN 5 a technologist, who uses this technique tordeliver value to engineers; and 1 a business strategist, who applies this method to deliver value for business owners and various stakeholders. > 1D helped the Kaiser Permanehte 1 40 overhaul the system of shift changes among nursing staff ees 3 helped the Singaporergovernment make the process for securing a work pass in the nation-state easier_and_more humanBenefits of Design Thinking 2 (eae e eee 0 To employ design thinking-in-all{projects, 5 managers should first definé the consumers they’re trying to help and " o then employ the five stages of design thinking to define and tackle the identified/problems. 5 Employing a design=thinking process makes it more likely a business will be naprative, creative, and ultimately more human.Applications of Design“thinking SS o Business - Design thinking helps in businesses by optimizing the process of ?product creation, marketing, and renewal of contracts.-All these processes require a companywide focus on the-customer chelps the design thinkers to develop deep empathy for their customers and™to\credte solutions that match their needs exactly. ‘ The solutions are, not delivered just for the sake of technology.Applications of Design“thinking Se 0 Information Technology~--The=IT industry makes a lot of products that require trials.and proof of concepts. The industry needs to.empathize with its users and not simply deploy technologies. : GIT is not only about technology or products, but also its processes. O The developers, Si consultants, and managers have to brainstorm on Possible ideas for solving the problems of the clients.Applications of Design“thinking SS o Education - taking feedback from students on their requirements, goals and¢challénges they are facing in the classroom. Byworking on their feedback, the instructors can come.Up with solutions to address their challenges.Applications of Design“thinking SS o Healthcare - Venice Family Glinicin Venice, California has come up with innovative! solutions to the challenge of opening a low-cost children’s clinic to serve the low-income families. Problems of™finantey transportation, and language barriers had to be solved.»And all this had to be done at low cost for the.poor (kids? Fostering good health along with profits was a challenge, as it does not sound sustainable. Using design thinking,.the inefficiencies in the system and the perennial crises were addressed.