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202102-KNye-LKarbo-How To Speak Gen Z 2021

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0% found this document useful (0 votes)
70 views26 pages

202102-KNye-LKarbo-How To Speak Gen Z 2021

Uploaded by

nuelwang
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GEN Z SPEAK

Katie Nye (She/Her) & Linda Karbo (She/Her)


Residence Education and Housing Services Communications
WHO IS GEN Z

š Gen Z Birth Years: 1995 to 2019

š Currently Aged: 1 to 24

š Other Nicknames: iGeneration, Post-millennials, Homeland Generation, Centenials

š Generation Size: Roughly 25% of the population

š Media Consumption: The average Gen Zer received their first mobile phone at age 10.3
years. Many of them grew up playing with their parents' mobile phones or tablets. They
have grown up in a hyper-connected world and the smartphone is their preferred method
of communication. On average, they spend 3 hours a day on their mobile device.
WHY DOES THIS PRESENTATION MATTER

š What students are saying


š How we as professionals interact with students on a day to day basis
š How we market to students in print and digitally
š How we are adapting to fit this change in generations
š Awareness
GENERATION WARS
GEN Z ON SOCIAL MEDIA
TikTok

š TikTok has seen massive growth over the


past two years, and is projected to
reach 1.2 billion users in 2021.
š Spawns many popular trends and
challenges
DISCLAIMER

š This list is an overview of common terms we see students using on social media
and with their peers
š Some terms may have alternate meanings not covered here
š We acknowledge that a number of slang terms used today originated in Black
and LGBTQIA+ culture and are adopted into wider use
š This is for awareness not necessarily use
EMOJIS
LAUGHING

!" #
STRANGE BUT FASCINATING or
I CANT BELIEVE YOU SAID THAT

!"!
SOMETHING CUTE/ADORABLE or MISS YOU

!
AWESOME/LOVE IT/SUPER COOL/LIT

!
WATCHING THE DRAMA OR CHECK IT OUT

!
EXPRESS AN AESTHETIC OR SARCASM
FAMOUS/LOOK AT YOU

!
GEN Z SLANG
SUS

š Suspicious; giving the impression that


something is questionable dishonest
š Made popular by the mobile game
Among Us

š Use it in a sentence: They are


acting sus
SZN

š Season
š Use it in a sentence: It’s football
szn
GLOW UP

š Positive Transformation
š Use it in a sentence: “Sparty had an epic
glow up”
BET

š For sure, ok, you bet


š Use it in a sentence:
“Meet you at the dining hall?”
‘bet’
FLEX

š Showing off your valuables in a


non-humble way
š Alternate use: Weird flex but ok
šStrange thing to brag about but
you do you
CEO or President of the Company

š What you are known for, being good at


something
š Use it in a sentence:
š Charli is the CEO of TikTok
Fit

š Outfit
š Use it in a sentence: Check my fit
POPULAR TERMS YOU MAY KNOW

š Tea š Shook
š Karen š Basic
š GOAT š Extra
š Stan š Slaps
š Lit
WHAT NOW?
FOLLOW US!

Katie Nye Linda Karbo


Work: @MSULiveOn Work: @MSUUnion
Personal: @Katie_Nye Personal: @lindy_916

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