Macro Perspective in Tourism and Hospitality

Week 1 | PowerPoint Presentation

INTRODUCTION TO THE TOPIC Doesn’t pay attention Aware and respectful of

1. Tourism to the people cultural norms.
2. Tourist VS Travelers surrounding.
3. Early Tourism
4. Forms of Tourism EARLY TOURSIM

TOURISM Travel and tourism are basic to human

Derived from the Hebrew word “TORAH” nature.
meaning studying, learning, and searching. As civilization nourish, early tourism has two
forms:
THREE FORMS OF TOURISM 1. TRAVEL FOR BUSINESS
1. Domestic - Sumerians invented money and
- Visits by residents of a country to their cartwheel.
own country. - During long distance there were
2. Inbound stables where horses could be
- Visits country by a nonresident. changed.
3. Outbound 2. RELIGIOUS TRAVEL – PILGRIMAGE
- Visits by residents of a country to
another country. ROMAN EMPIRE
➢ Developed pleasure tourism major
TOURIST VS TRAVELER attractions such as pyramids in Egypt,
historical places in Greece and vacation
TOURIST TRAVELER villas.
Observes Experiences ➢ Romans gave rise to religious travel in
Just there to look Immerses themselves Jerusalem and Bethlehem.
around and see the in the culture.
notable “must sees”.
MEDIEVAL PERIOD
Sticks Out Blends In
➢ Travel became commonly motivated by:
Separates themselves Makes friends and
- Trade
from the people and connections with the
- Military and political activities
the local culture. locals.
- Agriculture and trade
Complains Curious
➢ Prosperity period of religious travel.
Constantly makes Asks questions and
➢ Major type of travel venture is crusade.
comparisons between explores what’s on their
➢ In the fall of Roman Empire, there is a
here and home. mind.
hardship of travel.
Oblivious Sensitive
 Macro Perspective in Tourism and Hospitality
Week 1 | PowerPoint Presentation

➢ Travel is derived from the word travail, ➢ Bus and ships became very important
became burdensome, dangerous, and means of transportation.
demanding. ➢ Commercial air travel commenced in the
late 1920s.
Approximately every 30 kilometers there ➢ 1825: First passenger railway
was Mansio, an official stopping place on a ➢ 1895: The Landau – The world’s first bus.
Roman road maintained by the central ➢ 1919: World’s first passenger plane.
government for the use of officials and those on
official business while travelling. 1920
A special Conference of the League of
Nations on Passports was convened. It was
RENAISSANCE
recommended to introduce as a uniform a form
➢ Led to travel for education.
of a foreign passport of the ‘international type’ in
Few renowned universities
which there would be no more than 32 pages and
developer and travel for education was
all data should be duplicated in English or French.
introduced largely by British.
➢ Diplomatic travel increased.
➢ Famous grand tour developed for young
English aristocrats.
A trip that was designed to
introduce the young ‘milord’ to the art,
history, and culture of Italy.
➢ Spa tourism became very important and
expanding in Eastern Europe and seaside
resorts became major form of tourism.
Air Bus A380 – World’s Largest Plane
The term “SPA” is derived from the Wallon word
“ESPA” meaning “FOUNTAIN”.

1700 to 1920s
➢ Cox & Kings. The first known travel agency
was founded in 1758 when Richard Cox
became official travel agent of the British
Royal Armed Forces.
➢ Railways were first used in England in 1830.
➢ Thomas Cook the first travel agent
Symphony of the Sea – World’s Largest
organized the travel.
Cruise Ship
➢ Travel by automobile led the development
of motor courts which evolve to motels.
 Macro Perspective in Tourism and Hospitality
Week 1 | PowerPoint Presentation

FORMS OF TOURISM

ADVENTURE TOURISM
Type of niche tourism involving exploration or
travel to remote areas, where the traveler should
expect the unexpected. Adventure tourism is
rapidly growing in popularity as tourist seeks
unusual holidays, different from the typical beach
vacation. It is probably one of the most- well-
The Ghan – World’s Longest Train adventurous. Travelers head to remote, exotic, and
possibly hostile areas to explore cultures or
activities outside of their comfort zone.

CULINARY TOURISM
Refers to travel of which purpose is to pursue
unique and memorable drinking and dining with the
locals at the chosen destination.

DISASTER TOURISM
Involves visiting areas that have been
affected by floods, hurricanes, volcanoes and more
Virgin Galactic – First Space Plane and inclusive tourism, which is tourism accessible to
the disabled.
❖ Tourism has grown to become a major
socioeconomic activity of the world due to
DARK TOURISM
influencing factors.
Involves visiting sites associated with
❖ Less working hours, paid holidays, and
suffering and death.
greater awareness of other areas in the
world.
❖ Rapid economic development leading to ECO TOURISM
increased business travel. Defined as responsible travel to natural areas
❖ Major improvements in transportation. that conserves the environment, sustains the well-
being of the local people, and involves interpretation
and education. It is a travel that has positive impact
on a destination’s ecology and economy.

HERITAGE TOURISM
 Macro Perspective in Tourism and Hospitality
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Involves immersion in a society’s lifestyle, its destinations offer a broad and heterogenous range
people’s history, its art and architecture, its religion, of cultural, architectural, technological, social and
and any other elements that have shaped it and its natural experiences and products for leisure and
people. It can also include participation in a business.
culture’s rituals or festivals (like Anthony Bourdain).
RURAL TOURISM
SPACE TOURISM Type of tourism activity in which visitors
The practice of travelling into space for experience is related to a wide range of products
recreational, leisure, or business purposes. generally linked to nature-based activities,
agriculture, rural lifestyle/culture, angling and sight-
MEDICAL TOURISM seeing.
This form of tourism describes the practice of
leaving the country to get healthcare, or of EDUCATIONAL TOURISM
providing, travelling to deliver healthcare. The kind of tourism which the purpose is
learning and enriching knowledge.
NAUTICAL TOURISM
Tourism that combines sailing and boating FESTIVAL TOURISM
with vacation and holiday activities. It can be Exploring a region at its height of fun,
travelling from port to port in a cruise ship or joining amusement, cheerful crowd, and colorful spirit
boat-centered events. when the entire community is out to celebrate an
event or a festival that had been ingrained in the
SPORTS TOURISM local tradition and culture dating back to the distant
Type of tourism activity which refers to the past.
travel experience of the tourist who either observes
as a spectator or actively participates in a sporting EVENTS TOURISM
event generally involving commercial and non- The type of tourism that allows the traveler to
commercial activities of a competitive nature. travel to destination to attend and have an actual
participation in an event like fairs, celebrations,
URBAN TOURISM festivals, rituals, ceremonies, birthdays and etc.
The World Tourism Organization (UNTWO)
has been addressing urban tourism as a type of
tourism activity which takes place in an urban
space with it inherit attributes characterized by
non-agricultural based economy such as
administration, manufacturing, trade and services,
and by being nodal points of transport. Urban/city