AWS PARTNER NETWORK
AWS Marketplace List & Sell Program
Oded Rosenmann, Global Practice Lead, SaaS Partners
Noa Rothstein, Tech BD Manager, AWS Marketplace
Mark Seaman, Sr. Business Architect, SaaS
September 13, 2023
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Agenda
1. AWS Marketplace stats and trends
2. Challenges and pain points
3. The opportunity
4. Overview: AWS Marketplace List & Sell
5. Next steps
6. Q&A
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Key Features and Trends
There are more than 2 million current software
subscriptions from AWS Marketplace.
+325,000 active +2,000 software
customers vendors
Sellers sold billions of dollars of SaaS products in AWS
Marketplace in 2022.
SaaS sales in AWS Marketplace nearly doubled in 2022.
+3,000 SaaS 65 software
listings categories
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Obstacles for ISVs Listing on AWS Marketplace
Prioritization Time to market Resources
- Product development and - SaaS billing API integration - Developers, marketing,
APN activities are prioritized can take 6-8 weeks or more sales ops and other
over AWS Marketplace for ISVs new to Marketplace personnel needed to
initiative successfully list and sell
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Driving Success: Value Chain Partnerships on AWS Marketplace
Design & Build Validate Publish Grow
Build, migrate, or optimize WAR Account registration ACE support
Guidance and optimization FTR Seller profile Reseller / MSP / Platform
Transition to SaaS Remediation of issues Tax review Enablement
Acceleration of project timeline Artifacts development Test and list the offering Into to prospects
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““We didn't have the developer resources or
bandwidth to build our own AWS Marketplace
integration. Using Tackle from AWS Marketplace
allowed us to launch and integrate our own AWS
Marketplace listing 6 months earlier than if we
had hired, trained, and implemented it
ourselves.” ”
Trapper Markelz
Chief Operating Officer
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AWS Marketplace
List & Sell Program
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Services,
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Inc. or
Webits Services,
affiliates.Inc.
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rights
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reserved.All rights reserved.
AWS Marketplace List & Sell Program
• The List & Sell incentive program is for AWS SaaS Competency
SI/GSI Partners or AWS Marketplace Integration Partners, and for
the software providers
• AWS Marketplace partners will assist software providers in
building, listing, and selling their SaaS solution on AWS
Marketplace
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Program Objectives
• Leverage AWS Marketplace Partners to improve overall project
success rate and accelerate time to market
• Generate additional revenue for the software providers and AWS
Marketplace Partners
• Drive adoption and growth post-launch
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Program Incentives
• Up to $20K in cash and credits to launch new SaaS solutions and
close initial deals through AWS Marketplace
• Includes up to $10K in cash to the AWS Marketplace Partner, and
up to $10K in AWS credits to the software provider
• Funding provided after a new solution is published on MP and
software provider closes deals with a total value of at least
$65K TCV within 12-months of launch
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Program Requirements
SaaS Competency / MP Integrators Software Provider
• Register as an AWS Marketplace seller • SaaS solution is available
• At least one team member completes both
as a public listing on
trainings (mandatory for AWS SaaS Competency Marketplace
Partners; recommended for MP Integration Partners • Reach $65K in total TCV
§ AWS Marketplace Seller Academy within 12-month
§ AWS Marketplace GTM Academy • APN member
• Software provider must have their SaaS solution • Share at least 20
available as a public listing on Marketplace opportunities through ACE
• Reach $65K in total TCV within 12-month for
each new listing
• Agree to be a public reference for the program
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Only listings that have been published on AWS Marketplace on or
after September 15, 2023, are eligible to qualify for the funding.
Guidance to submit for funding
You can submit your fund requests directly to us at [email protected]
by using the following template:
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Call to Action:
1. Register as an AWS Marketplace Seller
2. Have at least one of your team members complete the
two mandatory trainings
3. Submit your $10K cash fund requests to
[email protected]4. Enable your customer (software provider) to submit their
$10K credits to
[email protected] © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Thank you!
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Q&A
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