PROFESSIONAL

CERTIFICATE COURSE IN
DATA ANALYTICS
Table of Contents
About the Program 03

Key Features of the Program 04

About E&ICT Academy, IIT Kanpur 05

Eligibility Criteria 06

Application Process 06

Who is This Program Ideal For? 08

Program Outcomes 09

Learning Path 11

Tools Covered 23

Projects 24

Certificate 26
About the Program
Data analytics is a broad term that encompasses many diverse types of data
analysis. Any type of information can be subjected to data analytics techniques
to gain insights into how to make improvements. Data analytics techniques
can reveal trends and metrics that would otherwise be lost in the mass of
information. This information can then be used to optimize processes to

Demystify data and strengthen your analytical skills through this program,
delivered through live sessions by industry experts, hands-on labs, industry-
relevant projects, and masterclasses from distinguished IIT Kanpur faculty. This
program features the perfect mix of theory, use-cases, and extensive hands-on
practice to help you master data analytics concepts and tools, and is carefully
designed to help you demystify data analytics and equip you with the required
skills to advance your career.

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Key Features of the Program

Program completion certificate Masterclasses delivered by

from E&ICT Academy, distinguished IIT Kanpur
IIT Kanpur
faculty

12+ hands-on projects aligned 14+ practical tools and

to various industry verticals frameworks to bring positive
impact to your work

Capstone projects in 3 Seamless access

domains to integrated labs

Simplilearn’s Career 8X higher interaction in live

Assistance helps you online classes by industry
get noticed by top hiring experts
companies

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About E&ICT Academy, IIT Kanpur
Established in 1959, IIT Kanpur is among the most prestigious institutes in
India. It has consistently ranked in the top five engineering institutes in India
over the past several decades, and many of the institute’s alumni are leaders in

engineering, humanities, and management.

Electronics & ICT Academy (E&ICT Academy) at IIT Kanpur was established in
2016 in partnership with the Ministry of Electronics and Information Technology
(MeitY), Government of India. It is mandated to provide industry-focused and
industry-driven hands-on courses in Electronics & ICT. It strives to narrow the
gap between the academic approach to Electronics & ICT domains as currently
provided by educational institutes and the practically-oriented approach as
demanded by the industry.

E&ICT Academy, IIT Kanpur has collaborated with Simplilearn to deliver this
program. Simplilearn’s award-winning immersive learning model delivered
via live virtual classes focuses on applied learning to create immediate career
impact.

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Program Eligibility Criteria and
Application Process
Eligibility Criteria
A bachelor’s degree with an average of 50 percent or higher marks
Prior work experience is not mandatory
Can be from programming or non-programming background

Application Process
Candidates can apply for this program in 3 simple steps:

STEP 1 STEP 2 STEP 3

SUBMIT AN APPLICATION APPLICATION REVIEW ADMISSION

Tell us about yourself and An admission panel will Selected candidates

why you want to do this shortlist candidates can join the program by
Data Analytics program based on their application paying the admission fee

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Talk to an Admissions Counselor
We have a team of dedicated admissions counselors to help guide you in
the application process and related matters. They are available to:

Address questions related to the application

Help you better understand the program and answer your questions

+91 - 977 6000 600

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Who is This Program Ideal For?
This course caters to graduates in any discipline and working
professionals from programming as well as non-programming
backgrounds. Learners from any educational background with an
analytical frame of mind can pursue this program, including:

IT professionals

Banking and finance professionals

Marketing managers

Supply chain network managers

Engineers

Analysts

Consultants

Domain experts

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Program Outcomes
Understand the essential statistical and SQL concepts

Write your first Python program by implementing concepts of

variables, strings, functions, loops, and conditional statements

Understand the nuances of lists, sets, dictionaries, conditions,

branching, objects, and classes in Python

Work with data in Python, including the reading and writing of files
and loading, working, and saving data with Pandas

Perform data analytics using popular Python libraries

Learn how to interpret data in Python using multi-dimensional arrays

in NumPy, manipulate DataFrames in Pandas, use the SciPy library
of mathematical routines, and execute machine learning using Scikit-
Learn

Gain insights on several data visualization libraries in Python, including

Matplotlib, Seaborn, and Folium

Gain an in-depth understanding of the basics of R, learning how to

write your own R scripts

Master R programming and understand how various statements are

executed in R

Get introduced to the latest Microsoft analytics and visualization tools

(Power BI)

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Grasp the concepts of Tableau, become proficient with Tableau
statistics, and build interactive dashboards

Become an expert on visualization techniques such as heat map,

treemap, waterfall, Pareto, Gantt chart, and market basket analysis

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Learning Path

Business Analytics
01 with Excel

02 SQL

Programming foundation and

03 Data Analytics with Python

04 Data Analytics with R

05 Tableau Training

06 Data Analytics Capstone

Electives
Data Visualization Using Power BI
Data Analytics Masterclass

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Business Analytics with Excel
Make the business analytics strong with the basics of statistics
fundamentals, and techniques as the first step in the Data Analytics post
graduate program

Key Learning Objectives

Understand the meaning of business analytics and its importance in

the industry

Grasp the fundamentals of Excel analytics functions and conditional

formatting

Learn how to analyze complex data sets using pivot tables and slicers

Apply statistical tools and concepts such as moving averages,

hypothesis testing, ANOVA, and regression to data sets using Excel

Represent your findings using charts and dashboards

Course Curriculum

Lesson 1- Introduction to Business Analytics

Lesson 2- Conditional Formatting and Important Functions
Lesson 3- Analyzing Data with Pivot Tables
Lesson 4- Dashboarding
Lesson 5- Business Analytics with Excel
Lesson 6- Data Analysis Using Statistics
Lesson 7- Power BI

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SQL
This course gives you the information you need to successfully start
working with SQL databases and make use of the database in your
applications. Learn the concepts of fundamental SQL statements,
conditional statements, commands, joins, subqueries, and various
functions to manage your SQL database for scalable growth.

Key Learning Objectives

Understand databases and relationships

Use common query tools and work with SQL commands

Understand transactions, creating tables, and views

Comprehend and execute stored procedures

Course Curriculum

Lesson 1 - Fundamental SQL Statements

Lesson 2 - Restore and Back-up
Lesson 3 - Selection Commands: Filtering
Lesson 4 - Selection Commands: Ordering
Lesson 5 - Alias
Lesson 6 - Aggregate Commands
Lesson 7 - Group By Commands
Lesson 8 - Conditional Statement
Lesson 9 - Joins
Lesson 10 - Subqueries

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Lesson 11 - Views and Index
Lesson 12 - String Functions
Lesson 13 - Mathematical Functions
Lesson 14 - Date and Time Functions
Lesson 15 - Pattern (String) Matching
Lesson 16 - User Access Control Functions

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Programming Foundation and Data
Analytics with Python
With this Programming Foundation and Data Analytics course, you will
learn programming fundamentals, how to analyze data in Python, perform
simple statistical analyses, create meaningful data visualizations, predict
future trends from data, and more.

Key Learning Objectives

Gain knowledge in the basics of programming, Python fundamentals,
Jupyter and Python environment setup, and OOPs concepts. Get a solid

pseudo code.

Import data sets

Clean and prepare data for analysis

Manipulate Pandas DataFrame

Summarize data

Build data pipelines

Build machine learning models using scikit-learn

Course Curriculum

Lesson 1- Introduction to Programming

Lesson 2 - Programming Environment Setup
Lesson 3 - OOPs Concepts
Lesson 4 - Programming Fundamentals of Python
Lesson 5 - File Handling, Exception Handling, and Package
Handling
Lesson 6 - Course Introduction
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Lesson 7 - Data Analytics Overview
Lesson 8 - Statistical Computing
Lesson 9 - Mathematical Computing Using NumPy
Lesson 10 - Data Manipulation with Pandas
Lesson 11 - Data Visualization with Python
Lesson 12 - Intro to Model Building

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Data Analytics with R
The next step to becoming a data scientist is learning R, the most
indemand open source technology. R, a powerful data science and
analytics language, has a steep learning curve and a very vibrant
community. This is why it is quickly becoming the technology of choice
for organizations that are adopting the power of analytics for competitive
advantage.

Key Learning Objectives

Gain a foundational understanding of business analytics

Install R, RStudio, and workspace setup, and learn about the various R
packages

Master R programming and understand how various statements are

executed in R

Gain an in-depth understanding of data structures used in R and learn

how to import/export data in RDefine

Understand and use the various apply functions and DPLYR functions

Understand and use the various graphics in R for data visualization

Gain a basic understanding of various statistical concepts

Understand and use the hypothesis testing method to drive business

decisions

Understand and use both linear and non-linear regression models and
classification techniques for data analysis

Learn and use the various association rules and Apriori algorithm

Learn and use clustering methods including K-means, DBSCAN, and

hierarchical clustering

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Course Curriculum
Lesson 1 - Introduction to Business Analytics
Lesson 2 - Introduction to R Programming
Lesson 3 - Data Structures
Lesson 4 - Data Visualization
Lesson 5 - Statistics for Data Science I
Lesson 6 - Statistics for Data Science II
Lesson 7 - Regression Analysis
Lesson 8 - Classification
Lesson 9 - Clustering
Lesson 10 - Association

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Tableau Training
This Tableau course helps you understand how to build visualizations,
organize data, and design charts and dashboards to empower more
meaningful business decisions. You’ll be exposed to the concepts of Data

parameters, and sets; and building interactive dashboards.

Key Learning Objectives

Become an expert on visualization techniques such as heat map,
treemap, waterfall, Pareto

Understand metadata and its usage

Work with filters, parameters, and sets

Master special field types and Tableau-generated fields and the

process of creating and using parameters

Learn how to build charts, interactive dashboards, story interfaces, and

how to share your work

Master the concepts of data blending, create data extracts, and

organize and format data

Master arithmetic, logical, table, and LOD calculations

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Course curriculum

Lesson 01 - Getting Started with Tableau

Lesson 02 - Core Tableau in Topics
Lesson 03 - Creating Charts in Tableau
Lesson 04 - Working with Metadata
Lesson 05 - Filters in Tableau
Lesson 06 - Applying Analytics to the Worksheet
Lesson 07 - Dashboards in Tableau
Lesson 08 - Modifications to Data Connections
Lesson 09 - Introduction to Level of Details in Tableau (LODS)

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Data Analytics Capstone
This data analytics capstone project will give you an opportunity to
implement the skills you learned throughout this program. Through
dedicated mentoring sessions, you’ll solve a real-world, industry-aligned
data problem, from data processing and model building to reporting your
business results and insights. This project is the final step in the learning
path and will enable you to showcase your expertise in data analytics
to future employers. This capstone project will bring you through the
methodologies of data preprocessing, exploratory data analysis, and
data storytelling by creating dashboards to drive business decisions. You
can choose to work on projects that cover the most relevant industries
(consumer services, BFSI, and healthcare) to make your practice more
relevant.

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Electives

Data Visualization Using Power BI

Explore Power BI concepts like layouts, BI reports, dashboards, Power BI
DAX commands, and functions. Learning how to experiment, fix, prepare,
and present data quickly is easy with this in-depth course.

Data Analytics Academic Masterclass from

IIT Kanpur
Attend online, interactive masterclasses conducted by the renowned
instructors from IIT Kanpur. Understand what analytics can and cannot

analytics techniques.

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TOOLS COVERED

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Projects

Rating prediction for apps on Google Play store

Make a model to predict the app rating, with
other information about the app provided to
boost its visibility.

Demand forecast for Walmart

Predict store sales and demand, factoring
in economic conditions for the retail giant
Walmart’s stores across the United States.

Attrition modeling for IBM

Help the US-based multinational corporation
IBM identify the factors that influence the
attrition of their employees across the
enterprise.

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Exploratory data analysis and visualization
for Zomato

Determine the key metrics to identify the star

restaurants

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Certificate
Upon successful completion of this program, you will receive a
certificate of completion from E&ICT Academy, IIT Kanpur. This
certificate will testify to your skills as a Data Analytics expert.

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Why wait?

+91 - 977 6000 600

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